“I cherish this opportunity to be part of an international research company that is about to establish a competitive position in Sweden.” Helena explains her motives to join Corporate Spirit: “There are obviously larger domestic and international players out there, but having seen the quality of our research tools and the exceptional attitude of our people, I am certain that Corporate Spirit has what it takes to succeed”. Juha Ala-Lipasti, Managing Director of the Swedish subsidiary, agrees. Corporate Spirit aims to make an impact, counting on its abilities to create added value for client investments in organisational and leadership development projects. “Our objective is to provide employee engagement surveys, 360° leadership assessments and utilisation services of the highest quality, tailored to fit the individual needs of our Swedish customers. Following our company values of customer values, an inspiring atmosphere, high quality and constant development in everything we do, I am sure that we can make a difference.” There is plenty of work at hand, but with a clear roadmap and positive atmosphere, Helena and Juha are determined to succeed. Being the challenger with new ideas and an advanced, practical service package is something that has already raised interest: it all comes down to emphasising the benefits and presenting them in an attractive way that is relevant to the customer. “Combining a new kind of approach with thorough knowledge about the Swedish market gives us an excellent platform for positioning ourselves in a way that makes sense to the customers,” Helena explains. “In times of constant change, human resources have become an essential success factor. The development of HR should not be treated as a one-off effort: it needs to be included in all strategic thinking. In Sweden, organisations have realised that – and it is also an area in which Corporate Spirit can really help them.” Country Manager Helena Fernström and Managing Director Juha Ala-Lipasti are ready to take the next step to help Corporate Spirit establish a firm foothold in the Swedish employee survey market. CORPORATE SPIRIT CS LTD | HR INTELLIGENCE TO SUPPORT BUSINESS SUCCESS. | 1/2013 Corporate Spirit, an HR Intelligence house specialising in international employee surveys and leadership assessments, is expanding its operations in the Swedish market by opening a subsidiary in Stockholm. Having already carried out employee survey projects for Swedish companies over several years, setting up a new company is a clear sign of Corporate Spirit’s increasing commitment to the highly competitive Swedish research market. Helena Fernström, an experienced specialist within the fields of human resources research and organisational development, has been appointed as Country Manager from April 1st, 2013. Having executed hundreds of international employee surveys incorporating value-adding insights and interpretation, Helena thinks Corporate Spirit has what it takes to get a firm foothold in her native country. CORPORATE SPIRIT SETS ITS SIGHTS ON SWEDEN
Transcript
1. Corporate Spirit CS Ltd | HR Intelligence to support
business success. | 1/2013Corporate Spirit sets its sights on
SwedenCorporate Spirit, an HR Intelligence house specialising in
international employee surveys and I cherish this opportunity to be
part of an international research company that is about to
establish a competitiveleadership assessments, is expanding its
operations in the Swedish market by opening a subsidiary position
in Sweden. Helena explains her motives to joinin Stockholm. Having
already carried out employee survey projects for Swedish companies
over Corporate Spirit: There are obviously larger domesticseveral
years, setting up a new company is a clear sign of Corporate
Spirits increasing commitment and international players out there,
but having seen theto the highly competitive Swedish research
market. Helena Fernstrm, an experienced quality of our research
tools and the exceptional attitude of our people, I am certain that
Corporate Spirit has whatspecialist within the fields of human
resources research and organisational development, it takes to
succeed.has been appointed as Country Manager from April 1st, 2013.
Having executed hundreds ofinternational employee surveys
incorporating value-adding insights and interpretation, Juha
Ala-Lipasti, Managing Director of the SwedishHelena thinks
Corporate Spirit has what it takes to get a firm foothold in her
native country. subsidiary, agrees. Corporate Spirit aims to make
an impact, counting on its abilities to create added value for
client investments in organisational and leadership development
projects. Our objective is to provide employee engagement surveys,
360 leadership assessments and utilisation services of the highest
quality, tailored to fit the individual needs of our Swedish
customers. Following our company values of customer values, an
inspiring atmosphere, high quality and constant development in
everything we do, I am sure that we can make a difference. There is
plenty of work at hand, but with a clear roadmap and positive
atmosphere, Helena and Juha are determined to succeed. Being the
challenger with new ideas and an advanced, practical service
package is something that has already raised interest: it all comes
down to emphasising the benefits and presenting them in an
attractive way that is relevant to the customer. Combining a new
kind of approach with thorough knowledge about the Swedish market
gives us an excellent platform for positioning ourselves in a way
that makes sense to the customers, Helena explains. In times of
constant change, human resources have become an essential success
factor. The development of HR should not be treated as a one-off
effort: it needs to be included in all strategic thinking. In
Sweden, organisations have realised that and it is also an area in
which Corporate Spirit can really help them. Country Manager Helena
Fernstrm and Managing Director Juha Ala-Lipasti are ready to take
the next step to help Corporate Spirit establish a firm foothold in
the Swedish employee survey market.
2. EDITORIAL Talent Management EMPLOYEE
ENGAGEMENTPossibilitiesof growthDuring recent years, Corporate
Spirit has madesystematical investments in new survey conceptsand
systems. At the same time, we have had thepleasure of attracting
several new, significantclients. While our development efforts
haveproven to be important and prominent, theyhave also taken us
closer to the limits of domesticgrowth.Consequently, new strategic
leaps require newdimensions. Strengthening our position
inneighbouring markets and increasing our marketshare, there is a
natural growth direction. Thesurveys that we have carried out show
thatboth the time and the place are right for ournext significant
move.Corporate Spirit grows and internationalises in aprofitable
way. Possessing long-term experienceand a clear view about how we
want to developinternational employee surveys, we aim to leadthe
way in Sweden, too. Nowadays, traditional How to create
asatisfaction surveys are not able to meet evolvingdemands of
successful companies; neither canthey support business strategies
sufficiently.An engagement-focused employee survey,however,
provides substantial support for workplace where people can
flourishbusiness strategies. An experienced partner canhelp a
company to focus its operations on theright issues and reach its
objectives effectively, and be able to showso that success can be
achieved even underchanging market conditions. Corporate
Spiritprovides professional help in these matters; their bestalong
with Sweden, we plan to establishourselves in other Nordic
countries, as well as inselected markets in Central Europe.I would
like to wish our readers a sunny springand hope to meet you on 16th
April at our An enabling workplace engages Turning engagement into
actiontraditional Back-to-Basics seminar! people to really boost
the company Commitment, Leadership and Performance In 2011,
Corporate Spirit conducted one of Culture are the most essential
drivers of Kind regards, the most extensive employee engagement
engagement. While these drivers interact Jukka Pohjola Managing
Director base surveys in 21 countries (N=ca. 40,000). with and
affect one another, creating a Based on the results, we were able
to foundation for actual performance, potential define the most
important factors driving does not turn into results automatically.
The employee engagement globally. The eventual platform for actual
performance must be outcome of the survey was the design of built
in a professional manner, considering a completely new employee
engagement engagement drivers and individual company survey
concept. It is common knowledge features, such as its
organisational culture, nowadays, backed by a large amount of
values, working methods and atmosphere. scientific evidence, that
engagement strongly drives the Actual Performance of almost any
Sometimes, organisations that have substan- organisation. For
example, John Macleods tially improved the quality of their
leadership report to the UK Government (2009) states: and have paid
plenty of attention to increas- Employee engagement is the most
important ing their employees commitment succeed in factor in
creating outstanding organizational improving their actual
performance only mar- performance. ginally. This is where paying
attention to daily
3. Talent ManagementEngagement and its main drivers Commitment
Actual, observable performance Leadership Engagement Customer
satisfaction, sick leaves, personnel turnover, Performance culture
Enabling workplace EBITDA etc.management comes in. Being able to
dis- their daily tasks efficiently while having the which, in
addition to engagement, also measurecover and remedy small details
that prevent independence to re-think and innovate new the highly
necessary issues of enablement.employees from unleashing their full
potential ways to flourish. Our concept also features open-endedmay
lead to a wide variety of substantial benefits. questions, answered
in the participants native Usually it does not take that much to
turn language. After all, the particular issues aroundThe quality
of actual performance engagement into action. The walls may seem
enablement are, for the most part, best dealtis in the details high
at first, but all it may take to send them with locally. tumbling
down is a couple of observationsEven employees who in principle are
ex- and ideas. So, to build a successful workplace where
peopletremely enthusiastic and engaged may find can flourish and
can and will show their bestthe prerequisites to do their job
nonexistent, PeoplePower from engagement requires both an enabling
workplace canor seemingly irrelevant issues hindering them to
enablement and a high level of engagement will.from performing as
they would really like to.To fully utilise a high engagement level,
the It is often said: What you measure is what you The ability to
see this big picture is one of thecompany must offer an enabling
workplace. get. But it also goes the other way round: most
essential success factors for any organisation.Employees must feel
that they have sufficient What you dont measure is what you wont
get. With Corporate Spirits comprehensive set ofinformation,
relevant materials and proper advanced tools and our expertise in
utilisingequipment to do their job in an effective way. Knowing
this, we have built questions into them in an effective manner, we
can help you toAn encouraging atmosphere needs to be es- our
PeoplePower employee engagement turn your employees potential into
uncontestedtablished in order to enable them to carry out survey
(mainly under Performance Culture) competitive advantage.
4. Faces & Places Corporate Spirit has appointed the
following specialists: Johanna Kernen Leena Antikainen Helena
Fernstrm Researcher Project Assisstant Country Manager Espoo Espoo
StockholmMeet us in MEET US ATStockholm! 16.4.2013 Back-to-Basics
2013 seminar, Espoo, Finland You are welcome to visit the brand new
21.5.2013 600Min HR, Oslo, Norway Corporate Spirit office in the
heart of the Swedish capital and to discuss new 29.5.2013 600Min
HR, Copenhagen, Denmark opportunities to measure and improve your
employee engagement. 5.6.2013 600Min HR, Holland, Bussum Corporate
Spirit in Sweden, Birger Jarlsgatan 2, 6.6.2013 600Min HR,
Switzerland, Zurich 5th floor, 11434 Stockholm. Feel free to drop
by! 16.10.2013 600Min HR, Sweden, Stockholm Tuesday 16th April at
Innopoli 1, Espoo, Finland Specialist views and case studies on how
to support future leadership by measuring and utilising employee
engagement. For further information and registration, please get in
touch with your Corporate Spirit contact person or your nearest
office. Editor-in-chief: Jukka Pohjola | Editor: Piia Aalto |
Layout: Mainostoimisto Dynastia | Printed by: TEMA-TEAM 12554-13 |
Circulation: 12 000Corporate Valkjrventie 7 A, 02130 Espoo,
Finland, +358 9 452 0730 Lntinen Pitkkatu 33, 20100 Turku, Finland,
+358 2 274 3100 Employee surveys 360 leadership assessments Spirit
Birger Jarlsgatan 2, 5 tr, 114 34 Stockholm, Sweden, + 46 8 505 65
171 Internal co-operation surveys Dronning Eufemias Gate 16, 0191
Oslo, Norway, +47 2 389 8880 CS Ltd Management team assessments 20
Broadwick Street, Soho, W1F 8HT, London, UK, +44 870 366 93 35
Solutions for utilising the surveys www.corporatespirit.eu