CORPORATE TRAINING & CONSULTANCY SERVICES 2015 · 17 Supply Chain Management 18 Accounting for...

CORPORATE TRAINING &

CONSULTANCY SERVICES

2015

CT-L-2015-T-1.4-5

Overview

At CUD we aim to ensure that learning is a lifelong experience.

In the corporate training team, our mission is to develop the human capital of

the region through relevant, accessible and demand-driven training and

consulting solutions that respond to the changing needs of the global business

community.

Our vision is to be the preferred centre for professional development programs

for the curriculum and communities we serve, by bringing experienced

University faculty and certified trainers to deliver a range of tailored

management consulting and corporate training packages, professional courses

and certificate programs, as well as academic preparation courses.

The experts affiliated with corporate training and consulting at Canadian

University Dubai are Canadian, American or European educated, and have

practical experience and industry knowledge of the GCC. They come with

international expertise in their areas of training and consulting, and bring

considerable experience of supporting corporate clients through these services.

Training sessions are highly interactive and include a complementary blend of

face-to-face lectures, real-life case studies, group discussions, set texts,

videos, assessments and online learning materials to simultaneously develop

your knowledge and skills round you chosen subject.

All of our corporate training services are offered as in-house or tailor-made

programs, according to our clients’ needs. Alongside this, several of our

programs can also be accessed on an individual basis through our public

training courses. Visit the public programs page for more information about

these courses.

Our consultancy services are similarly customer-driven and our team of experts

combine the latest theoretical concepts derived from academic research with

practical knowledge of the industrial environment to help you identify,

implement, and evaluate solutions that will enhance your business operations.

Training and consultancy services are available across four main subject areas:

• Business Management & Entrepreneurship

• Languages, Communication & Interpersonal Skills

• Information & Communication Technology

• Creative Arts, Multimedia & Animation

To make an enquiry, please contact:

Tel.: +971 4 321 6803 Email: [email protected]

LIST OF CONSULTANCY SERVICES

• Strategic Business Management• Strategic Planning and Implementation• Performance Management• Balanced Scorecard• Project Management• Process Improvement• Business Process Modelling and

Engineering• Change Management• Diversity Management• Organizational Restructuring• Product Commercialization• Manufacturing and Logistic

Management• Strategic Resources Planning• Operations Management• Mass Customization• Production Planning and Control• Lean Management• Lean Manufacturing• Supply Chain Management• Transportation and Logistic

Management• Knowledge Management• Innovation Management• Sales & Marketing Strategy• Business Marketing Management• e-Business Strategy• Digital Marketing Strategy• Marketing Research• Islamic Tourism Marketing• Halal Branding• International Marketing• Consumer Behaviour• Business Research• Business Intelligence• Competitive Analysis & Growth

Strategy• International Trade & Business• Financial Planning and Management• Financial Fraud Detection• Islamic Micro Funding• Corporate Governance• Corporate Intelligence

• Due Diligence• Feasibility Analysis• Human Resources Management• Talent Management• Executive Development• Manpower Analysis and Planning• Training Need Analysis• Business Communication & Negotiation• CSR Strategy Development• Entrepreneurship Development• Business Start ups• Building Mental Image • Reputation Management• Media Crisis Management• Internal and External Communication

Strategies• Corporate Communication Strategies• Planning and Management of Public

Relations Campaigns• Planning and Management of Media

Campaigns• Media Coverage Strategies• Media Monitoring• Media Content Analysis• International Public Relations• Public Relations Management• Data Mining• Business Database Design• Business Data Management & Solutions

Design• Software Quality Assurance• Documentation & IT Auditing• Graphic Design• Interior Design• Building Information Modelling• Computer Aided Design• Computer Graphics • Digital Art• Script Writing• Filming & Photography• Editing• Broadcasting• Professional Writing• Copy Writing and Publication

No Course Title

1 Business Process Re-engineering

2 Knowledge Modelling and Business Innovation

3 Balanced Scorecard Development Module

4 Sales & Marketing Strategy

5 Project Management Professional (PMP)

6 Event/Conference Project Management

7 Leading without Authority

8 Effective Team Leadership

9 Operations Management

10 Sales and Marketing Communication Skills

11 UAE Labour Law

12 Operations Management in the Service Industry

13 Forecasting Fundamentals

14 Offering Mass Customization

15 Operations Management in the Manufacturing Industry

16 Project Management Fundamentals

No Course Title

17 Supply Chain Management

18 Accounting for Non-Account-Managers and SMEs

19 Strategic Management: Driving your organization to be on a winning trajectory

20 Strategic Leadership for Managers

21 Decision Making & Investments

22 Investing internationally: What matters most?

23 FTE and Managing Staffing EfficiencyBusiness Case for Complex Call Centre Environment

24 Leadership and Motivation

25 Marketing Magic

26 Innovation and Creativity Management

27 Business Research

28 Project Management Principles

29 CIMA Professional Qualification Program

30 Basic Business Management

31 Business Management for Entrepreneurs

32 Entrepreneurship for IT Professionals

BUSINESS MANAGEMENT & ENTREPRENEURSHIP

LIST OF CORPORATE TRAINING COURSES

No Course Title

33 Communication Skills (in Arabic)

34 Commitment to Excellence (in German)

35 Life Kinetics (in German)

36 International Corporate Diplomacy in Practice

37 The Dynamics of an International Agreement – Putting Competencies into Practice

38 International Negotiation Techniques

39 The International Architecture of Business and Trade

40 Cross Cultural Business Basics

41 Learn Arabic by using a Professional HD TV Studio: Elementary Level A1 (Breakthrough)

42 Learn Arabic by using a Professional HD TV Studio: Elementary Level A2 (Waystage)

43 Time Management

44 Communication Boot Camp

45 Developing Effective Business Conversation Skills

46 Expanding Your Influence: Understanding the Psychology of Persuasion

47 Negotiating to Win

48 Strategic Sales Negotiations

49 International Public relations

No Course Title

50 Strategic Public Relations

51 Social Media Strategies & Tactics

52 Persuasive Business and Sales Communication

53 Effective Presentation Skills

54 Organisational Conflict Management and Negotiation

55 مهارات اإلتصال الفعال

Effective Communication Skills (in Arabic)

56 مهارات التفاوض الفعالة

Effective Negotiation Skills (in Arabic)

LANGUAGES, COMMUNICATION & INTERPERSONAL SKILLS

No Course Title

57 Business Intelligence

58 Database System Implementations using Oracle Forms

59 Database and Excel for Effective Reporting

60 Project Management MIS: Microsoft Project

61 Cisco Certified Network Associate Training Program Module 1:CCNA1: Introduction to Networks

62 Cisco Certified Network Associate Training Program Module2: CCNA2: Routing and Switching Essential

63 Cisco Certified Network Associate Training Program Module3: CCNA3: Scaling Networks

64 Cisco Certified Network Associate Training ProgramModule4:CCNA4: Connecting Networks

65 Introduction to Cybersecurity

66 Introduction to the Internet of Everything (IoE)

67 MS Office: Intermediate Power Point

68 MS Office: Intermediate Excel

69 MS Office: Intermediate Word

70 Microsoft Outlook Essentials

INFORMATION & COMMUNICATION

TECHNOLOGY

CREATIVE ARTS, MULTIMEDIA &

ANIMATION

No Course Title

71 Photoshop Basic

72 Photoshop Intermediate

73 Advanced Rendering Techniques For Architects And Interior Designers

74 InDesign Basics

75 Architectural Poster Presentation

No Course Title

76 Training Management Program

77 Workplace Hazardous Materials Information System

OTHER CATEGORY

No Course Title Strategic Alliances

78 Drafting Contract in English EMG Associates, U.K.

79 Legal English Skill - Foundation, Higher and Advance EMG Associates, U.K.

80 Internet Entrepreneurship Saygin Yalcin, U.A.E.

81 The Wonder of Photography & Digital Imaging Multimedia University, Malaysia

82 A Fast & Easy Way To Build Amazing Website Multimedia University, Malaysia

83 Learn The Art of Filmmaking Multimedia University, Malaysia

84 Introduction to 3D Printing Multimedia University, Malaysia

85 Branding Your Product in Digital Media Multimedia University, Malaysia

86 Introduction to Screenwriting and Persuasive Entertainment

Multimedia University, Malaysia

87 Unity For Beginners – Get started with Game Development


88 Fundamentals of Project Management for Oil & Gas Industry


89 Managing Change at Workplace Multimedia University, Malaysia

90 Creative and Innovative Thinking in Business and Organization


91 Strategizing Front Line Services Multimedia University, Malaysia

92 Performance Management – Processes and Implementation


93 Teaming with Passion Multimedia University, Malaysia

94 Fundamentals of Disaster Risk Management Multimedia University, Malaysia

COURSES OFFERED IN COLLABORATION WITH STRATEGIC ALLIANCES

BUSINESS MANAGEMENT

& ENTREPRENEURSHIP

Title Business Process Re-engineering

Description This program address several managerial issues affecting the design and

implantation of effective and efficient strategies using the right technologies

Objectives Understand functional and cross functional Business processes in any e-

Business context.

Utilize international modelling standard of different business processes

Develop functional and cross- functional business processes using

professional modelling software

Analyse current processes and suggest feasible changes using relevant

technologies to leverage corporate efficiency and effectiveness.

Topics

Coverede-Business, Business Processes Modelling and Design, Business Agility, efficient

and effective strategies, Business Process modelling standards, Business

modelling and simulation

Target

AudienceTop and Middle managers

Title Knowledge Modelling and Business Innovation

Description This program address the utilization of some Knowledge Modelling technique to

capture and disseminate corporate knowledge to achieve business model

innovation and new product development

Objectives Understand the importance of knowledge systems in learning organizations.

Utilize Knowledge modelling methodologies and technologies

Present some collaborative intelligence techniques and tools

Topics

CoveredKnowledge Systems, Innovation theories, knowledge modelling and sharing,

concept mapping tools, collaborative intelligence

Target

AudienceTop and Middle managers

Title Balanced Scorecard Development Module

Overview This workshop will identify and focus on the critical aspects required to develop a

successful Balanced Scorecard. It will blend measurement and management

techniques into an easy-to implement methodology where targets are hit and

deliverables clearly understood.

Objectives To prepare the participants to develop measures of organizational results, as well

as operations and processes, and to link operational measures to related results.

Participants should also be able to take measures and turn them into

manageable data and useful performance information.

Participants will learn how to:

• Identify financial, customer, internal business process and organisational

learning and growth KPIs that support corporate strategy

• Effectively communicate strategic intent throughout company

• Link performance expectations with day-to-day operations

• Where to place organizational emphasis to ensure success

Topics

Covered

Introduction to Performance Management – History, Current and Future

• Understanding of BSC Concept (I) - Strategy Map

• Understanding of BSC Concept (II) - Scorecard Component and

Development and KPI Summary

• BSC Alignment

• Understanding of BSC Concept (III) - Key Initiatives

• Performance Evaluation

• Performance Monitoring and Reporting

• Linking Performance to Rewards, Recognition and Consequence

Target

Audience

Managers in the field of Strategic Planning, Performance Management, Finance,

Human Resource and Quality Assurance

Title Sales & Marketing Strategy

Overview This course offers knowledge and practical support for corporate training in

sales and marketing. Competitive marketing analysis leading to marketing

strategies will be illustrated. The implementation of these marketing

strategies will be delivered by adopting relevant sales techniques indicated in

this course.

Objectives • To prepare participants with tools to analyse the market situation.

• To develop the skills required in developing the marketing strategy.

• To learn various selling techniques and presentation types applicable to

implement the marketing strategy.

• To select the suitable selling techniques and apply for effective

implementation of the marketing strategy.

Topics

Covered

• Analyse needs, wants and demands of customers.

• Effective segmenting, targeting and positioning in the market.

• Develop the 4Ps marketing mix: product, price, place and promotion.

• Fabulous or FAB Approach in selling: Features – Advantage – Benefits

• The SELL technique: Show (features) – Explain (advantage) – Lead (to

benefits) – Let (customers talk).

• Types of sale presentations: Structured – Semi-Structured

• - Unstructured – Customised presentations.

Target

Audience

Professionals working in sales and marketing for commercial organisations

who aim to achieve competitive advantage over a spectrum of competition in

hospitality industry related to events and special days’ management.

Title Project Management Professional (PMP)

Overview Project Management Professional (PMP) is a credential offered by the Project

Management Institute (PMI). The exam consists of 200 multiple choice

questions written against this specification. PMP is one of the most important

credentials that has been accepted worldwide. There are currently 618,933

active PMP certified individuals and 272 chartered chapters across 104

countries worldwide.

Objectives This course will give learners a thorough understanding and knowledge of

project management as well as its related PMP credential and its

organisational and managerial expertise and applications.

Topics

Covered

This course reviews a variety of topics including:

• Project Integration Management

• Project Scope Management

• Project Time Management

• Project Cost Management

• Project Quality Management

• Project Human Resource Management

• Project Communications Management

• Project Risk Management

• Project Procurement Management

• Project Stakeholder Management

•

Target

Audience

The course is ideal for learners working in organisations, or who would like to

work in organisations, and who are interested in taking the exam of PMP and

want to contribute to the development of the organisation in the area of

project management.

Title Event/Conference project Management

Overview This course focus on the skills to manage an event (small project) and achieving

the goal while considering the resources and constraints.


project management, understanding the client needs, organizational skills and

time and resource management.

Topics

Covered

This course reviews a variety of topics including:

• Understanding the clients and the client’s need

• Profiling the event audience

• Mapping the deliverables

• Drafting the contract/project/event specifications

• Determining project desired outcomes, resources, constraints

• Planning and execution steps

• Managing project resources (including human resources)

• Time management

• Risk Management, Trouble shooting and creative thinking

• Delivering the results/managing the event

• Wrapping up the project

• Learning from experience

Target

Audience

The course is ideal for individuals involved in event planning and

conference/seminar organizers who want to executive their event/seminar

more effectively following project management principles.

Title Leading without Authority

Overview This workshop is an interactive workshop focus on employees who are not in

leading positions but are expected to deliver results and be innovate and

change agents.

Objectives The course objective is help employees lead without authority and make an

impact regardless of the position. As a result of this course the participants will

learn to be innovative, bring value to their jobs and implement effective

change for the benefit of the organization.

Topics

Covered

• Self-awareness and self-management

• Building relationship

• Team work

• Identifying areas of improvement and innovative solutions

• Leading the change

• Problem solving and critical thinking

• Success story

Target

Audience

This course is designed for individuals who are not in a leadership position but

want to lead changes in an organization

Title Effective Team Leadership

Overview This workshop is a highly interactive two day workshop where the organization

executives will practice principles of transformational leadership.

Objectives The course objective is help executive members gain insight on more reliable

employee appraisal and talent management, build trust and ability to excel

within their teams, express their vision and inspire others to share their vision,

get results through their team commitment and collaboration

Topics

Covered

• Vision and Mission

• Identifying the present/future gaps

• Inspiration and leading change

• Talent identification and management

• Team work and collaboration

• Getting results together

Target

Audience

This course is designed for individuals who are already in a leading role and want

to take their leadership skills to the next level to inspire their team to excel.

Title Operations Management

Overview Operations management is of central importance to any organisation, whether

they are manufacturing companies producing physical products or organisations

offering services, or whether the organisation is in the private, public or

voluntary sectors.


operations management and its organisational and managerial applications.

Topics

Covered

This course reviews a variety of topics from the development of operations

management, to the role of the operations manager, the transformation model,

planning and scheduling methodologies and practices, and inventory and quality

management.

Target

Audience

The course is ideal for learners working in organisations, or who would like to

work in organisations, and who want to contribute to the development of the

organisation in the area of operations management.

Title Sales and Marketing Communication Skills

Overview This course will focus on various business communication skills, negotiation skills

and presentation skills required to do business.

Objectives The course objective is provide participants with the right tools to strengthen

their communication, negotiation and presentation skills.

Topics

Covered

Topic 1 Sales and Marketing:

• Understanding the market

• Communication skills

• Basic negotiation skills

• Building the relationship

Topic 2 Advanced Negotiation

• Cross cultural negotiation skills

• Role playing and feedback

Topic 3 Presentation skills

• Presentation basics

• Presenting material and Effective power point

• Audience engagement

Target

Audience

This course is beneficial to anyone interested to improve their communication

skills and enhance their marketing skills.

Title UAE Labour Law

Overview This course explores how UAE Labour Law and other local legislation regulate the

legal aspects of the employer-employee relationship from the recruitment

process, the employment relationship, and the termination of the employment

relationship

Objectives Identify and resolve basic legal issues that arise in the employment context.

Learn about the legal requirements in each phase of the employment cycle

from recruitment to termination.

Critically analyze and develop practical resolutions to different scenarios in

the employment context.

Topics

Covered

• Recruitment process: An overview of the visa and labour permit

requirements, and unlimited vs. limited contracts.

• Employment relationship: Probation period, Employment leaves (official

holidays, vacation, maternity, and sick leave), sick leave, employment

records, health and safety, employee discipline.

• Termination of the employment relationship: Termination for cause,

consequences, and requirements for termination of an employment

relationship.

• Post-termination issues: Gratuity, labour bans, no objection certificates.

• Special issues in the employment context:

• Vicarious liability of an employer for acts of its employees;

• Crimes in the employment context (e.g. cybercrimes, fraud, bribery,

insider trading, defamation);

• Labour and human rights violations;

• Unethical issues in the employment context (e.g. harassment and

bullying);

• Special topics in the UAE context: Emiratization, the employment of

women and juveniles.

Target

Audience

Human Resources Department;

Mid-to-upper level managers;

Anyone else involved in the recruitment process.

Title Operations Management in the Service Industry

Overview In the UAE’s competitive market, it is important to have efficient operations to

support an organization’s strategy be it a cost leader, quick and reliable service

provider, or other differentiating services. This course presents operations

management practices that can be applied in all service industries such as

healthcare, leisure and entertainment, food, retail, financial, etc. The course will

describe how to design services so they are optimized in function of organizational

strategy.

Objectives At the end of the course, participants will know:

• How to design a service efficiently,

• What are the key issues and success factors in designing a service,

• How to apply modern management principles

• Which technologies can best support operations strategy

Topics

Covered

In order to reach the objectives, the following topics will be covered:

• Designing processes to create appropriate services

• Modelling tools (process modelling, simulation)

• KPIs, measurement, monitoring processes

• Supporting technology

• Total Quality Management principals for improved reliability (6sigma)

• Lean Principles for reduced throughput time

Target

Audience

Middle and Upper management, CEOs for a strategic version of the course

Title Forecasting Fundamentals

Overview One of the key business processes to have efficient organization is forecasting

customer demand. With today’s volatile markets, short product life cycles,

personalized needs, organization must forecast precisely in order to plan resources

accordingly. Otherwise, organizations either “produce” too much and waste

products, or not enough and have poor service levels, and lose sales. Forecasts are

critical since they are used by all functions of an organization. This course presents

the role of forecasting in an organization. It will describe the various forecasting

techniques and how to implement them in an organization.


• What is forecasting and its components

• What impacts forecasting

• How to select the appropriate forecasting techniques

• How to conduct forecasts

• Which IT systems and software that can be used for forecasting

Topics

Covered


• Defining forecasting and its strategic importance

• Forecasting approaches: qualitative and quantitative methods

• Time series forecasting techniques

• Associative forecasting methods: regression and correlation analysis

• Monitoring and controlling forecasts

• Forecasting software

Target

Audience

All levels of management

Title Offering Mass Customization

Overview In the last few decades, mass customization has been one of the most popular new

business models. These firms differentiate by offering customized products and

services with prices and delivery delays near mass produced items. Offering a high

number of product variants with short delivery times and controlled costs can be

very challenging. This course presents the mass customization strategy and how it

can be implemented in various industries.


• What is a mass customization strategy and its competitive advantage,

• What are the key issues and success factors in MC

• How to transform a firm to a mass customizer

• Which technologies can best support MC

Topics

Covered


• Mass Customization models

• Developing product architectures for MC

• Product configurators

• Organizational structure for MC

• Production models for MC

• IT systems to support MC

Target

Audience


Title Operations Management in the Manufacturing Industry

Overview In the UAE’s competitive global market, it is important to have efficient operations

to support an organization’s manufacturing strategy be it a cost leader, quality

producer or a product differentiator. This course presents operations management

practices that can be applied in various manufacturing industries. The course will

describe how to design production strategy and processes to optimize the

organization’s strategy.


• How to design a production process,

• What are the key issues and success factors in designing a production

process,

• How to apply modern management principles

• Which technologies can best support operations strategy

Topics

Covered


• Designing processes to create appropriate products

• Modelling tools (process modelling, simulation)

• KPIs, measurement, monitoring processes

• Supporting technology

• Total Quality Management principles for improved reliability (6sigma)

• Lean Principles for reduced throughput time

• Mass Customization

Target

Audience


Title Project Management Fundamentals

Overview Many firms in the UAE need to implement new management approaches, plan

events, or offer one time services to compete. These actions usually need to be

done within a limited time schedule, budget and with a certain quality. Project

management skills focuses on attaining these objectives consistently. This course

presents the fundamentals of project management in order for a manager to

efficiently implement a project.


• What is a project and when to use project management methods

• How to manage a project

• How to use IT software for project management

Topics

Covered


• Defining a project, the scope, strategy

• Fundamentals: Work break down structure, precedence diagrams, PERT and

CPM, crashing a project

• Monitoring, evaluating and adjusting a project

• IT software for project management (MS Project / OpenProject)

Target

Audience

Middle management

Title Supply Chain Management

Overview Some of the main industries in the UAE are import/export, retail and increasingly,

manufacturing. Firms wanting to compete locally must be able to compete against

global firms entering the UAE market, and they can also compete internationally. To

be successful, a firm must manage its supply chain effectively. This course presents

the supply chain management principles and applications to support a firm’s

competitive strategy.


• What is supply chain management and its role in a firm’s strategy,

• What are the key issues and success factors SCM

• Which technologies can best support MC

Topics

Covered


• Supply Chain models

• Designing a supply chain

• Supplier selection, collaboration strategies, e-procurement

• Distribution management: distribution centers and warehousing

• Logistics management

• IT systems to support supply chains

Target

Audience


Title Accounting for Non-Account-Managers and SMEs

Overview The basic accounting knowledge not only helps a non-account-managers and an

entrepreneur to know the financial position of business, but also assist in

planning for the future. Basic accounting knowledge allows one to understand

the impact of day to day business transactions on investment and also assist in

understanding the language of financial statement and balance sheet that an

accountant prepares at the end of a financial year. The course is thus designed in

such a way that a non-account manager finds it interesting to learn the basics of

accounting principles. The course seeks to provide clear insight of the basic

accounting concepts and techniques of managing funds for an entrepreneurial

firm.

Objectives The fundamental objective is to provide the clear insights in to the basic

accounting principles to understand the financial activities and its results. The

participants will not only get knowledge of basic accounting, they will also be

expected to be able to make better financial decisions for their business.

Topics

Covered

Key Topics

• Double Entry Book Keeping

• Journal, Ledger and T Accounts

• Ideas on Income, Expenditures, Assets, Liabilities

• Financial Statements

• Cash Flow

• Manufacturing and Trading Concerns differences

• Costs and if kinds in a preparing a Manufacturing account

• Profit measurement; an introduction to cost volume profit

• Basic concepts of Budgeting and Master Budget

Target

Audience

This course is designed to help mainly for non-account managers and new or

existing small and medium entrepreneurs who intend to raise and manage

business activities and funds effectively.

Title Strategic Management: Driving your organization to be on a winning trajectory

Description This seminar aims to develop strategic thinking and skills to manage issues and

challenges inherent in the convergence of rapid changing environment, scarcity

of resources and fierceness of competition. Rethinking competitiveness and

strategic revitalization are the core of this workshop which provides the insight to

articulate vision, mission, objectives and values with the new strategic intent.

Participants will be exposed to different vision of strategy (sustainability versus

organizational learning).

Objectives This workshops is geared to serve as the first step towards acquiring effective

Strategic analytical skills and capabilities. At the completion of the seminar,

participants will become aware of the strategic benefits and risks of strategic

moves and making choices that complement a competitive approach and

maximize the power of strategy. For executives and their companies, this

seminar will help to rethink many of the basic concepts of strategy.

Topics

Covered

• Business Strategy Approach and Principles

• Developing internal and external strategic analytical skills

• Mapping the strategy and strategic planning

• Strengthening Competitiveness and Productivity

• Going on the offensive strategic options to improve market position

• Rethinking the current orthodoxy strategic approach

Target

Audience

Senior and midlevel managers, CEO and stakeholders who are involved in

designing, planning and controlling the overall strategy of their organisation.

Title Strategic Leadership for Managers

Description This program aims to answer the question “What do effective leaders do?” and

how leadership behaviours yield positive results. Based on the most recent

research findings, this seminar demonstrates how the most effective executives

use a collection of distinct leadership styles as drivers of performance.

Objectives Build a leadership set of styles that generates motivation, best climate and

business performance

Gain insight to grow your emotional intelligence and the ability to manage your

relationship effectively

Discover how profound leader’s modus operandi influences performance

Topics

Covered

Leadership paradigms

Principles of Leadership and profiles

Research status and latest findings

Leadership myths

Managers vs Leaders

Leadership styles

Emotional intelligence

Leadership performance

The drivers of performance

The 5 levels of leadership

Steps to optimize your management style

Attributes of great leaders

Leadership 4 entrepreneurial mistakes

Focus

Funding

Revenue

Strategy

Leadership in multicultural Context

Dimensions of culture

Managing conflicts

Leadership communication

Getting the most of People

Case Studies For Leadership Training

Target

Audience

Senior and midlevel managers, executives who lead teams with managerial

responsibilities. Strategic decision-makers will benefit from strong abilities to lead

and motivate others.

Title Decision Making & Investments

Overview This program draws proven techniques and insights from best practices in Decision

analysis (DA). It ails at helping decision makers to choose wisely under uncertainty.

It involves concepts borrowed from probability theory, statistics, psychology,

finance, and operations research. The essence of this seminar involves capturing

judgments about investment behaviours and uncertainty, probability distributions,

having a single value measure of the quality of the outcome, and putting these

together in expected value calculations. At the end of this program, participants

will be able to make consistent investment decisions that require either a multi-

criteria decision policy or monetary-equivalents decision policy

Objectives Build strong skills and abilities to set a clear vision of a logical and systematic

decision-making process that helps you address the critical elements that result in

a good decision and guide your team toward greater investment performance and

superior values.

Develop techniques you need to create a constructive environment for successful

decision making

Gain insight to deepen your competencies at evaluating future project potential

and return on investment.

Topics

Covered Investment appraisal technics

Factors affecting decision-making

Project potential evaluation

Investment behaviors

Process Map for Investment Decision Making

Target

Audience

Senior and midlevel managers, Senior executives. Strategic decision-makers will

benefit from strong abilities to make better investment decision

Title Investing internationally: What matters most?

Overview This program aims at providing set of competencies for individuals engaged in

Foreign investments management. It provides the necessary skills to design a

successful strategic plan to go international and it describes the most important

factors that matter most in Foreign direct Investments and specially the

understanding of the potential of negotiation and identifying major components in

bilateral negotiation.

Objectives Understanding the role of International trade organizations

Capturing the essence of successful negotiations

Managing cultural issues

Dealing with the most important factors in international investments

Analyzing the market forces and the competitive assets

Topics

Covered Determinants of FDI

Global Expansion Strategy

Market Analysis and Determinant Competitive Factors

International Negotiations and cultural issues

Regional investment trends

Target

Audience

Senior and midlevel managers, Senior executives. Strategic decision-makers will

benefit from strong abilities to make better investment decision

Title FTE and Managing Staffing Efficiency

Business Case for Complex Call Centre Environment

Overview The course is a knowledge sharing session to expose participants on the Full Time

Equivalent (FTE) and Staffing analysis in Call Centre Industries. In most industries

where the Labour contributed to around 70% of the total costs, many haven’t

realized that the labour cost can be managed via the right forecasting of FTE.

Participants will be shown on the real business case example on FTE forecasting in

and staffing in Call Centre Industries which can be applicable to any environment.

Although the applicability can be different to any environment, the conceptual

knowledge should be the same.

Objectives The purpose of this training is to expose the participants on the general principles of

FTE and Managing Staffing Efficiency. Participants will be shown real business case

especially on complex cost centre environment such as Call Centre.

By the end of the session, participants should have basic knowledge on: Workload calculation FTE Basic Manpower Planning Managing Staffing Efficiency

Topics

Covered

Topic 1: Principles of Workload Forecasting and Calculation

Topic 2: Principles of FTE Forecasting and Calculation

Topic 3: Understanding Types of Shrinkages

Topic 4: Understanding Staffing Efficiency and Managing Utilization via Business Case

Scenario

Target

Audience

The training is intended for:

• Human Resource Executives and Managers• Corporate Planning Managers• Middle Managers• Any other interested knowledge-seeker

Title Leadership and Motivation

Overview Course covers the major leadership theories and core leadership competencies

needed for success in the current business environment. It provides participants

with an opportunity to examine leadership theories, to develop a personal

understanding of leadership, and to explore the relations of leaders and followers.

The essential skills of effective leaders are explored, such as elaborating a vision,

facilitating communication, motivating individuals and work groups and teams,

and facilitating change. Additionally, participants examine the difference between

management and leadership and the role of culture in determining leadership

values and styles.

Practical application is achieved through cases study analysis, application of leader

models and tools.

Objectives • Define effective leadership in the 21st century and discuss how and why

theories of leadership have changed due to globalization, employee

demographics and technology.

• Explore and evaluate the different leadership traits, values, styles and

approaches through self-assessment and reflective observation.

• Critically analyse how contemporary theories of effective leadership impact

employee commitment and productivity and shape the organization's vision,

values, mission, goals and culture and how each influences the commitment of

individuals, teams and groups.

• Identify and evaluate the impact of national cultures on organizational values,

norms, motivation, structure, including an understanding of ethical leadership

behaviour.

Topics

Covered

Early leadership theories (Trait Theories), Behaviour Theories, Participative

Leaderships, Power and Influence, Leadership in Teams and Decision Groups,

Ethical Leadership and Diversity

Target

Audience

Regular staff and junior managers/team leads

Title Marketing Magic

Overview This course reviews the theoretical aspects of Marketing aligned with Strategy

Objectives The course helps the participant review the past, present and future position of

the organization and create a value proposition bridging the gap between

customer expectations and performance organization. The role played by the

participant in the action plan can be self –analysed.

Topics

Covered

Marketing basics, Growth development strategies, Product portfolio Assessment,

Study of Customer Involvement and Risk, Stakeholder Analysis related to

marketing. Channel Analysis in new digital age.

{ Mind Mapping techniques on request}

{ Qualitative Market research , Positioning studies on request }

Target

Audience

Middle Management

Title Innovation and Creativity Management

Overview As organization’s here in UAE and all around the world environments are in a continual state of

change, innovation and the ability to creatively adapt to change become key to effective

leadership and organizational success. Employee’s creativity makes a valuable contribution to the

overall organizational performance, effectiveness and continued existence. In this workshop, PIC

participants will focus on innovative processes and outcomes so that they can positively contribute

to the results of their organization. Participants will be exposed to the basic tools and frameworks

to enhance creative business performance. A core assumption is that everyone is creative and by

focusing on a creative approach to work each person can improve their success.

Objectives • Keeps up-to-date on current research and technology in the industry• Identifies novel approaches for completing work assignments more effectively or

efficiently and works within the “established” system to push for “a better way”• Reviews, selects and disseminates information regarding key technologies, best

practices, and tools to others in the group.• Understands technical aspects of one‟s job and uses appropriate technology for the situation at

hand.• Tries new approaches when problem solving, seeking idea, or suggestions from others as

appropriate .• Identifies novel approaches for completing work assignments more effectively or

Efficiently and works within the “established” system to push for “a better way”.• Reviews, selects and disseminates information regarding key technologies, best

practices, and tools to others in the group.• Tries new approaches when problem solving, seeking idea, or suggestions from others as

appropriate.• Examine the manner in which we perceive, query and explore• Provide tools to generate manage and apply creative ideas and innovative management style.• Develop a strong link between work performance and creative activity• Explore the factors which support and/or inhibit creative performance in the workplace. • Provide the means to examine, question, assimilate and connect participant knowledge and

experiences.

Topics

Covered

• Introduction to innovation management • Sources of Innovation • Types of Innovation • Principles of Innovation• Innovation Maturity Model and Innovation Adoption • Organizing for innovation • Managing innovation and Innovation Strategy • Awakening to Creativity, Creativity in the Workplace• Creativity and Innovation• Creative Thinking Techniques (Brain Storming ) • Creative Thinking Techniques (Mind Mapping ) • Creative Thinking Techniques (Lateral Thinking ) • Creative Thinking Techniques ( Six Hats) • Creative Problem Solving • Leading Creative Working Teams. • Managing Creativity

Target

Audience

This course has applicability to a wide range of working professionals, from the relatively new

manager to the senior business executive. The focus is for senior managers who are seeking to

better understand and enhance their personal/business role in creative performance as to position

their product, unit, or organization for success.

Title Business Research

Overview Business analysts, managers and other professionals engaged in managerial and

supervisory tasks are required to conduct research projects, or to supervise staff

undertaking programs under their direction and to evaluate proposals and work

completed by contracted professionals. To fulfil these responsibilities, managers must

possess knowledge of research methodologies and techniques and be competent in

their application. This course will explore the role of research in business decision

making with a focus on quantitative research methods.

Objectives Explain the principles involved in planning and executing a research project;

Conceptualize a research problem and assess it in the context of current

knowledge on the subject;

Operationalize concepts to formulate and to test hypotheses;

Develop or select appropriate measurement instruments for data collection and

hypotheses testing;

Demonstrate the principles for collection and analysis of data and other

information

Topics

Covered

The nature of business research

The research process

Literature Review

Research methods

Sampling strategies

Survey research

Measurement and Scales

Data Analysis

Target

Audience

Managers and other staff

Title Project Management Principles

Overview A course that addresses key principles and all issues of project management.

Upon successful completion of the course, participants receive a Project Management

Principles Certificate from Canadian University of Dubai.

Objective

s

Learning Outcomes By the end of the course participants will be able to:

• Identify and manage project through its 5 distinct phases.

• Lead a project throughout the Project Life Cycle.

• Monitor, measure and control key project metrics.

• Apply principles from planning & scheduling phase till the close out of the

project.

Topics

Covered

Topics During this course participants will cover the following topics:

Work Breakdown Structures

Planning & Scheduling the Project Phases and the Project Life Cycle

Estimating & Scheduling Resources

Planning/Scheduling/Control Tools

Project Evaluation and Review Technique (PERT)

Closing Out Your Project

Stakeholder Management

Cost Management

Risk Assessment, Management, Contingency and Deflection

Project Human Resource Management

Project Audit , Review and Communication

Target

Audience

Team leader/supervisor, Middle Managers and Senior Executive.

Participants should have University level education and 3-5 years working experience

in projects.

Title CIMA Professional Qualification Program

Overview The increasing complexity, uncertainty and ambiguity in the operating environments of

organisations make it difficult for their leaders and employees to create and preserve

sustainable value. Finance professionals with high quality technical skills, deep understanding

of their organisations, and the ability to influence and lead people can provide the insight those

organisations need to craft and successfully execute their strategies. This program has been

designed to enable this.

Objectives CIMA's syllabus and assessment bridges skills gaps of newly qualified finance professionals

worldwide, meeting the employability needs of both business and people. In designing the

qualification we set out to enhance the relevance of the syllabus to employers; ensure the

rigour of the related examinations so that they can differentiate between competent and non-

competent candidates; and align the learning experience of candidates to the real world of

business.

Topics

Covered

Organisational Management, Management Accounting, Financial Accounting, Project and

Relationship Management, Advanced Management Accounting, Advanced Financial Reporting,

Strategic Management, Risk Management and Financial Strategy

Target

Audience

Financial Professionals, Senior Executives, Middle and Junior executives

Title Basic Business Management

Overview This module highlights what you need to know how to start your business and

succeed in the long-run. It helps you to find out what concepts you should

consider when creating an integrated a business plan and how to apply then in

real-life situation.

Objectives By the end of this first training session, the participant will be able to:

Appreciate the purpose of owning business

Understand categories of business

Manage material and tools required to run a business

To design an efficient business plan

Know the importance of value addition

Evaluate the performance of the business

Topics

Covered

• Introduction to business

• Business management

• Marketing and competition

• Costing and pricing

• Record keeping

• Business planning

Target

Audience

The entrepreneur

Title Business Management for Entrepreneurs

Overview Business management requires a combination of skills and knowledge, coupled

with good judgment and leadership qualities. There are several fundamental

aspects of operating a small business that an entrepreneur should be aware

of. This course takes you through some of the various requirements you may

encounter while managing a business.

Objectives By successfully completing this course, students will be able to:

Understand the basic functions needed to run a business

Understand the basics of financial management systems within a business

Understand the basics personnel management within a business

Summarize the basics sales management within a business

Understand the basics common marketing practices within a business

Understand the basics of accounting principles of a business

Understand the basics of inventory control, fulfilment, and organization of a

business

Understand the critical role of Information Technology in a business

Topics

Covered

This course reviews a variety of topics from the basics of management, financial

management, legal and regulatory compliance, personnel management, sales

management, marketing practices, sales management, accounting, inventory

control, tax and the critical role of IT in business.

Target

Audience

The course is ideal for learners who would like to start their own business, or who

want to contribute to the development of a new business venture.

Title Entrepreneurship for IT Professionals

Overview This course incorporates a new approach to teaching and learning entrepreneurial skills with

interactive, online case studies designed to help students learn business skills and apply networking

capabilities within the context of starting a business. The case studies introduce basic business and

financial concepts through activities and scenarios that cultivate and reinforce the critical thinking skills

required to become a successful entrepreneur. The Entrepreneurship case studies promote:

Increased self-confidence and personal motivation

Improved leadership skills and financial literacy

Greater mastery of technical skills through applied practice

Inspiration to start a small business

Objectives Identify skills that have value in the marketplace Explain the social, legal, and ethical responsibilities of an entrepreneur Describe the ways in which a business receives income Describe the basic elements of a customer sales presentation Organize important business records Explain tools that businesses use to grow Define common business terminology Identify and research a business opportunity Explain the decision making process Practice the decision making process Work as part of a business team Prepare a simplified business plan Define common marketing terminology Explain variances in sales and cost forecasting Identify frequently used marketing and communication tools Analyze research results Explain the change process Prepare a simplified growth plan Use social media as a research, marketing, and sales tool Transfer skills acquired through previous employment or education to new employment opportunities Identify steps involved in establishing a consulting business Fund and operate a consulting business Identify how broadband applications can be used in business Define a business problem Identify, evaluate, and choose e-business solutions Prepare an implementation plan Evaluate a business using business metrics Define the role of a contractor Explain how a contractor builds relationships with other businesses Develop contracts that define these relationships Determine where to find companies that are looking for contractors Explain how to contact potential customers Review current business commitments and resources Identify needed resources Define a business structure to organize and optimize resources Develop ways to communicate within the business structure Explain the importance of good financial management Recognize expansion opportunities

Topics

Covered

Charging for Expertise, Starting an Internet Café, Making a Business Successful, Taking the Initiative,

Enabling an E-Business, Providing Outsource Services, Building a Contracting Business

Target

Audience

The Entrepreneurship course is designed to IT professionals and students prepare for new career

opportunities.

LANGUAGES, COMMUNICATION & INTERPERSONAL SKILLS

Title Communication Skills (in Arabic)

Overview The course aims at developing the basic skills of Arabic for non-native speakers. It

covers the four language skills of the modern standard Arabic(writing, reading,

listening and speaking).Special emphasis is placed on the skills needed for basic

daily communication.

Objectives Pronounce the Arabic characters and basic words and phrases

Read and understand words and simple sentences.

Write Arabic characters, words and simple sentences .

Communicate using simple questions and answers on very familiar topics

such as self, family and immediate surroundings

Topics

Covered

• Putting letters together to make words.

• The family

• Jobs.

• Describing things .

• Asking questions.

• Describing places.

• Countries and people.

• Counting things.

• Plurals and colors.

• Eating and drinking.

• Comparing things.

Target

Audience

Non-native speakers of Arabic (Expatriates)

Title Commitment to Excellence (in German)

Overview An exclusive introduction to a new holistic, scientifically sound and highly

effective concept to enhance the personal development of executives and other

decision makers within the top-level management segment.

Objectives A dynamic qualification and innovative stabilization of Executives within the top-

level management in a complex, rapidly changing, working environment.

Topics

Covered

An innovative and holistic approach leads to a strengthened personality and self-

and partner perception. A creative mindset is being fostered and the rapidity and

diversity of possible actions is being clearly raised, as well as the process of taking

success-oriented decisions.

Moreover resilience as well as mental strength and a high awareness is being

enhanced.

This workshop combines a high learning gain with a great fun factor.

Target

Audience

Executives and other decision makers within the top-level management segment

Title Life Kinetics (in German)

Overview Life Kinetics – a new form of training to preserve and extend mental and physical

fitness with high sustainability.

Life Kinetics – a new form of training to increase the decision and action process.

Life Kinetics, a training which is fun!

Objectives Life Kinetics stimulates neural learning processes, incorporates new brain cells,

delays demential symptoms, improves the ability to concente and to perform,

reduces stress and enhances the visual system.

Topics

Covered

Introductory methods e.g.:

• to improve flexible body control

• to enable fast and complex reasoning

• to increase effectiveness

• to gain an improved self-awareness

• to achieve stress reduction and relaxation

• to extent cognitive ability and skills

Target

Audience

• Executives

• Teaching Staff

• Students

• Everyone interested in extending his or her creative potential

Title International Corporate Diplomacy in Practice

Overview A practical course in how to conduct international business diplomacy

Objectives An introduction and application of the skills required to master international

corporate diplomacy analysis, policy formulation, and network and business

development. The course provides students with a theoretical framework in the art

of diplomacy, however, its main focus is in teaching practical diplomatic techniques,

such as the art of drafting diplomatic letters, understanding concepts of protocol,

and how to systematically gather and interpret information of use to the corporate

diplomat.

Topics

Covered

Topics include the role of a corporate diplomat in the 21st century; the methodology

of network building, and the impact of the digital age in the conduct of corporate

diplomacy

Target

Audience

Corporates in any business sector involved in international negotiations and practice

Title The Dynamics of an International Agreement – Putting Competencies into Practice

Overview This course is designed to allow students to put in practice what they learn in the

three other international trade and corporate diplomacy courses. Designed as one

comprehensive simulation, this course breaks downs the elements of international

trade and corporate diplomacy into separate tasks that must be completed by each

student in order to successfully complete the simulation and course.

Students will be asked to develop and draft international trade and business policy,

develop a negotiation strategy, simulate the steps of an international negotiation and

draft a final international treaty or agreement. Throughout the course, students will

be asked to draw on principals and theories as they formulate their strategies and

tactics.

Objectives Students are expected to implement theories and principals of international business

in trade as well as international negotiations. Upon completion of the course, the

student will be able to connect practical tactics, strategies, and skills with the rules

and regulations that guide international trade and corporate diplomacy.

Topics

Covered

Topics include treaty and agreement drafting, corporate diplomacy network building,

the three step process of bargaining; asymmetrical negotiations, and contextualizing

international agreements in the wider international trade and business arena.

Target

Audience


Title International Negotiation Techniques

Overview Step by step process in the development of practical international negotiations

training. This course explores strategies and techniques for systematically promoting

international business and trade policy interests, in bilateral relations, and in

multilateral institutions. The course will present the various steps in executing an

effective negotiations and advocacy campaign, from identifying who the key players

are to designing an influence strategy and developing appropriate messages for

communication.

Objectives To be able to understand and implement key techniques in international negotiations

and communications.

Topics

Covered

This course focuses on the dynamics of the international trade negotiation process,

and various approaches and techniques used in negotiation, including strategies and

tactics.

Target

Audience

Corporates in any business sector involved in international negotiations

Title The International Architecture of Business and Trade

Overview This course will focus on the structure, role, and competence of the World Trade

Organization (WTO) and other important international business and multilateral

institutions such as the IMF, World Bank, European Union, and the Trans-Pacific

Partnership. The interface of international business organizations and how they

shape international trading norms and rules will also be examined.

Objectives Students will gain expertise and knowledge about key global institutions that make

and shape the rules of international business and trade.

Topics

Covered

Topics include an introduction to the basic theories of international organization

and cooperation; a breakdown of the structure of multilateral trade institutions; and

challenges arising from the rise of regional groups and organizations (ASEAN, TPP,

GCC)

Target

Audience


Title Cross Cultural Business Basics

Overview This course will focus on various business communication skills, negotiation skills

and presentation skills required to do business in middle east.

Objectives The course objective is provide awareness about middle east business practices and

prepare the Chinese organizations to have effective business interactions in middle

east and strengthen their communication, negotiation and presentation skills.

Topics

Covered

General: Cultural awareness: Discussing cultural difference between China and

Middle East

Topic 1 Sales and Marketing:

• Understanding the market

• Communication skills

• Basic negotiation skills

• Building the relationship

Topic 2 Advanced Negotiation

• Cross cultural negotiation skills

• Role playing and feedback

Topic 3 Presentation skills

• Presentation basics

• Presenting material and Effective power point

• Audience engagement

Target

Audience

Chinese organization employees involve in business interaction with the middle east

organizations

Title Learn Arabic by using a Professional HD TV Studio: Elementary Level A1(Breakthrough)

Overview Acquiring basic language skills with dialogs, songs and very lively activities.

Discovering Arabic writing very gradually and systematically. The target is: Modern

Standard Arabic. Level A1 is described for many languages in the Common

European Framework of Reference for Languages (CEFRL).

Objectives Basic language skills in Modern Standard Arabic, in speaking (including continuous

speaking), listening, writing and reading. Basic skills in writing and reading in Arabic

script.

Acquisition of very simple language functions, such as: saluting, answering salutes,

inquiring about someone, presenting one-self, describing someone in simple words,

using basic politeness formulas, thanking, expressing basic needs, answering simple

questions, etc. Acquiring class-room language structures and vocabulary. Days of the

week, basic numbers, names of colours. Learning short texts, poems, songs by heart.

Reading short texts aloud; writing under dictation. Reading a map, a plan.

Topics

Covered

One is also brought to discover the names of Arab countries, of the days of the week,

of simple numbers, etc. Basic grammar lessons: basic conjugation, basic pronouns

(personal, demonstratives, relative), relative adjectives (with yaa’). Each file of the

Ayyaam wa-layaali series is situated in a given country of the Arab world, the

landscapes and cities of which are discovered though photographs and drawings:

Morocco and Egypt in level 1 (other countries follow in upper levels). A popular song

is associated with every country, and File 1 includes a song for the days of the week

and another for figures from 1 to 10.

Target

Audience

Non Arabic speakers, complete beginners for Sessions 1 and 2. Beginners with basic

knowledge are accepted in sessions 3 and 4, after a small test.

Title Learn Arabic by using a Professional HD TV Studio: Elementary Level A2

(Waystage)

Overview Continuation of Elementary level A1 (sessions 1 to 4), with reference to the .

Developing essential language skills in Modern Standard Arabic with dialogs, songs

and very lively activities.

Objectives Developing language skills in speaking (including continuous speaking), listening,

writing and reading, including developing abilities to react in dialog exchanges.

Further developing of language functions and skills acquired in the A1 level, and

acquiring new ones, such as, in conversation exchanges: asking and giving

information (about time and place, prices, hour of an event, an incident...),

answering someone asking for help, an explanation, a confirmation, permission to

do something, etc. Holding a conversation on everyday life topics (one’s tastes,

free-time occupations, family, work, weather...). Giving reasons or an explanation

for something. Making a proposal, accepting or refusing it (all three in various ways,

including direct and indirect speech, accepting or refusing politely according to the

Arabic culture).

Understanding and writing a personal letter. Writing a page of one’s personal diary.

Writing a short letter or an e-mail message to ask for information, propose to do

something (meeting, appointment...), introduce oneself, thank or apologize...

Accounting for an event, writing about imaginary or existing people, places or

things. Relating events, experiences; telling the story of events that took place in

the past. Writing a short poem.

Topics

Covered

One is also brought further to discover Arab countries. Each of the 3 files of Level 2

(covering sessions 1 to 4), is situated in a given Arab country: Algeria, Tunisia and

Syria. Main cities and landscapes are presented through drawings and photographs.

The 3rd file (studied in sessions 3 and 4), introduces learners to the basic language

of general culture in Arabic: geography, history, modern and classical literature.

Target

Audience

Non Arabic speakers, complete beginners.

Title Time Management

Description In today’s fast paced economy with intensive competition, organizations are faced to

react quickly while using fewer resources. This trend has put more pressure on thinly

spread managers that are required to do more tasks in less time. In this course,

managers will learn various methods to address these challenges in order to

accomplish their goals.

Objectives The manager will learn various tools to manage their time more effectively in a

various organisational environments. They will learn how to prioritize in the context

of many projects.

Topics Topics covered will include: defining and setting goals, organization of tasks and

projects, prioritising and scheduling tasks, creating an efficient working environment,

information overload, productivity, technology tools and software for time

management, controlling duration of activities, managing email and meetings,

multitasking and leveraging.

Target

Audience

Managers of various levels that have challenges in accomplishing all management

tasks within their working schedule.

Title Communication Boot Camp

Overview This course is designed to help you build more effective and confident communicationskills in the workplace. Not everyone is born with the ability to communicate theirideas naturally and easily. In the workplace this can be compounded by differentcommunication styles, looming deadlines and growing workloads.

Objectives Explain Why Effective Communication Is Vital to Your Professional Success Identify the Choices Individuals Make That Drive the Success or Failure of Any

Communication Use Actionable Strategies, Processes and Skills to Address Most Business

Communications Optimize Communication Skills You Already Have While Learning How to

Overcome Your Limitations Improve Work Relationships By Reducing Misunderstandings Communicate Clearly and Appropriately—and with Greater Confidence Choose the “Right” Words Even in Difficult Circumstances Connect with People Whose Communication Preferences Are Different from

Your OwnTopicsCovered

• Preparing to Walk You Talk• Tell the Other Person What You Have to Say• Assess and Acknowledge the Other Person’s Response• Leverage the Other Person’s Point of View• Keep Focused on the End Game

TargetAudience

Salespersons, sales managers, procurement managers

Title Developing Effective Business Conversation Skills

Overview This course is built to help you assess your present conversational style and practice shaping

engaging, clear and influential conversations through real-world scenarios. Each topic covered is

selected to help you build conversational bridges at work, get your point across and steer

discussions in the right direction

Objectives Create Messages That Are Organized and Coherent

Design Messages That Get to the Point by Mastering Conversational Discipline

Steer and Control the Direction of Conversations to Manage and Effectively Use Time and

Resources

Perform Workplace Conversations (Teaching/Training, Setting Direction, Coaching,

Reviewing Performance, Etc.) to Become More Productive

Listen for Information and Create Conversational Bridges to Better Engage Others in the

Creative Problem-Solving Discussions and Meetings

Create Complete Messages That Cover Critical Information in Order to Influence and

Build Trust

Establish Rapport to Build Stronger Workplace Relationships and Open Communication

Topics

Covered

• Focused Conversation Skills

• Engaging Others in Conversation

• Conversational Styles Preferences and Flexing Strategies

• Workplace Conversations

• Setting Your Plan to Implement New Business Conversation Skills

Target

Audience


Title Expanding Your Influence: Understanding the Psychology of Persuasion

Overview This course explores the psychological triggers which may be used to create mutually desirable

outcomes. You’ll uncover persuasion techniques that most people don’t even know exist and

learn how to build your influence by applying these principles to any number of business

interactions, from managing, mentoring and negotiating to conversations, writing and

presentations. In addition, you will learn how to choose the best principle for any given

situation and avoid being manipulated by others.

Objectives • Explain the Psychological Foundation of the Laws of Persuasion• Describe the Psychological/Subconscious Triggers That Influence a Person’s

Decision-Making Process, Behaviors, and Reactions• Apply the Appropriate Law(s) of Persuasion in Any Given Situation• Recognize the Implications of Unethical Approaches to Influencing People• Use the Pre-Persuasion Checklist to Properly Prepare to Influence a Person

Topics

Covered

• Overview of Influence and Persuasion

• Appealing to Human Nature and Fulfilling Emotional Needs

• Shaping Perceptions

• Involvement to Persuade

• Creating Discomfort

• Balance Emotions and Logic

• Putting It All Together: Using the Pre-Persuasion Checklist

Target

Audience


Title Negotiating to Win

Overview This course is designed to help you gain the skills, insights and competencies required

in all negotiations—in every industry—at every level. It also gives you a step-by-step

guide to effective negotiation. You must identify the problem, understand it from the

other’s perspective, generate alternative solutions and select a solution that benefits

both sides. All parties need each other to achieve their goals. Negotiation focuses on

solving the problem and closing the gap between what both parties want.

Objectives • Identify What Is Negotiable in Typical Business Situations

• Apply the Six Stages of Negotiation

• Apply the Principles of Persuasion to a Negotiation

• Identify Ways to Adjust Communication Styles to Achieve Agreement

• Craft a Negotiation Strategy for a Business Negotiation

Topics

Covered

• What Is Negotiation?

• Negotiation Stages

• Planning Your Negotiation

• Persuasion

• Communication

• Crafting a Strategy for Your Negotiation

• Action Plan

Target

Audience


Title Strategic Sales Negotiations

Overview This course helps you discover how to influence purchasers and improve your

profits. You will learn how to regain the seller’s advantage over today’s more

sophisticated purchaser with the help of this strategic sales negotiation training.

You will also learn the tools, techniques and savvy sales negotiation tactics that

enable you to influence your buyer’s perception of cost, value and benefits.

Objectives Improve Sales Margins and Closing Ratios

Influence How Customers View Your Product’s Costs, Benefits and Value

Anticipate Buyer Behavior and Turn It into an Advantage

Establish Your Credibility with the Buyer

Develop Confidence-Building Skills That Maintain Your Control of Negotiations

Topics

Covered

Role of the Professional Salesperson

Role of the Buyer Defined

Role of the Professional Salesperson Redefined

The Sales Negotiation Process

Using Powerful Sales Negotiation Planning Tools

A Sales Negotiation Exercise

Win-Win Sales Negotiations

Power and Position in Sales Negotiations

Increasing Your Personal Power in Sales Negotiations

Case Study: Negotiating a Mutually Profitable Win-Win Sale

Tips for Achieving Success as a Sales Negotiator

Target

Audience


Title International Public relations

Overview To enable students to learn and apply the theoretical and practical concepts and

strategies of international public relations in transnational organizations, including the

agency, non-profit, governmental, multilateral, and activist sectors.

Objectives To determine, compare, and contrast the contextual aspects that determine

specific public relations practices in different nations, including media relations,

government relations, and community relations.

To address issues facing transnational organizations and global agencies to

managing the public relations function, including coordination and control

mechanisms.

To understand the influence of international public relations on foreign nations’

perceptions.

To analyze the communication strategies and role of non-governmental and

multilateral organizations.

To understand the concepts of corporate social responsibility, business ethics,

and sustainable development. 8. To learn about preparation and cross-cultural

competence for international assignment.

Topics

Covered

Public relations in a global context; Approaches to global and international

Public Relations;

International PR as a cultural function; Managing international PR;

Opportunities and Challenges in a global context;

Planning a global campaign: Goals, Objectives and beyond;

Target

Audience

Directors of International Marketing

Directors of Public Relations

Directors of Marketing

Senior Public Relations Managers

Company Directors

General Managers

Senior Managers

Advisors at Ministerial level in government departments

Advisors to Directors and top Managers in other organisations

Those in public sector, private sector and not-for-profit organisations

Those at the national, regional and community level

Those working for international, global or supranational organisations

Owners or account directors in public relations consultancies

Title Strategic Public Relations

Overview The development of skills in strategic public relations management based on an

analysis of current and historical case studies.

Objectives By completing this training course, participants will be able to develop and

implement a successful PR strategy, while measuring positive results based on Key

Performance Indicators.

• Overall, the training will enable PR representatives and managers to : Maximise

their business' Return on Investment (ROI) when using strategic PR.

• Identify and explain the concepts and theories on which strategic public relations

is based.

• Write and formulate fundamental components of a public relations strategic

plan, including situation analysis, objectives, and selection of strategies and

tactics.

• Define publics appropriate for specific client organizations and appreciate

differences that affect programming.

• Recognize the importance of primary and secondary research in public relations

practice.

• Demonstrate understanding of conceptual foundation and professional skills

competency related to strategic management process of the public relations

function.

Topics

Covered

Ingredients of PR Strategies; Formative Research for PR Strategies ; Evolving PR

Strategies; Defining Strategic Goals and Outcomes; Implementing PR Strategies for

Different Publics; Case Studies in Strategic Public Relations; Implementing PR

Strategies for Different Publics; Evaluating Strategic PR Efforts.

Target

Audience

PR Managers PR Assistants PR Executives Marketing Managers Marketing Assistants Marketing Executives Those in PR in public sector, private sector and not-for-profit organisations Those in PR at the national, regional and community level Those working for international, global or supranational organisations

Title Social Media Strategies & Tactics

Overview This course explores the ever-changing world of social media and its impact on the

public relations profession, and how social media has changed the way

communication strategists approach their work. It focuses on understanding how

organizations, including corporations, non-profits, and the government, use

various social media tools. Search engine marketing, mobile communications, and

viral campaigns are also examined. The course features case studies, hands-on use

of social media tools, and experts in social media from various fields.

Objectives Understand your social media landscape

Build your social media plan both long term and short term

Define processes to deliver social media into the business

Build Social media Key Performance Indicators

Understand the importance of content in social media

Topics

Covered

Social Media Strategy and Planning; Social Media Content - Who, What, Where and

When; Facebook for Business; Twitter for Business; LinkedIn and Google+ for

Business; Visual Social Media and the 15 Second Press Release; Social PR News

Writing and Search Engine Optimization; Social Media Community Management;

Social Media Planning, Policies and Procedures and How to Avoid a Public Relations

Disaster Caused by Social Media;

Measuring What Matters, Influence, ROI, KPIs and Analytics Social Media Tools and

Platforms.

Target

Audience

• Communication managers• Communication assistant• PR Managers• PR Assistants• PR Executives• Marketing Managers• Marketing Assistants• Marketing Executives• Those in PR in public sector, private sector and not-for-profit organisations• Those in PR at the national, regional and community level• Those working for international, global or supranational organisations

Title Persuasive Business and Sales Communication

Overview Participants will learn the key skills and the techniques to win and persuade employers,

employees, clients, suppliers, and customer around to their ideas, influence others on

certain decisions and persuade them to take a course of actions in professional way.

Objectives • Learn how to create communications that stand out and influence people• Organize and articulate clear and compelling messages

• Practice behaviours essential to establishing trust and confidence

• Influence and establish a basis to persuade in sales

• Persuade during negotiations• Adopt the correct attitude toward customers

Topics

Covered

Session 1 : Communication – the fundamentals

Session 2 : Professionalism and Business Etiquette

Session 3: Negotiation and conflict resolution

Session 4: Leadership and influence

Topics covered

Dimensions of communication

Barriers to communication

Listening skills

Persuasive and influence techniques

Non-verbal communication

Linguistic tools for influence and persuasion

Business etiquette and negotiation skills

Leadership in sales

Active learning

Role-play

Workshop

Assessment

Case study

Practical training

Videos

Target

Audience


Title Effective Presentation Skills

Overview This course prepares managers, negotiators and leaders to deliver the most

effective presentations by practising proficient techniques in preparing, writing

and rehearsing for presentations. The course demonstrates the science behind

confidence and conviction in public speaking and enables speakers to enhance

these skills through practice.

Objectives The course aims to

Build trust and credibility

Appeal to interests

Handle objections

Master techniques for improving your stage presence

Manage meaning as a way of influencing others

Engage and captivate the audience

Build your confidence and self-esteem

Topics

Covered

• Emotional Intelligence

• Communication rules and practices

• PERSUASIVE PRESENTATION ESSENTIALS

• Presentation steps and techniques

• Body language

• Materials and tools

Target

Audience

Middle-managers, delegates, leaders and Project Managers

Title Organisational Conflict Management and Negotiation

Overview Effective conflict management requires individuals to be effective negotiators

who are capable of creating and claiming values. This course demonstrates ways

in which better negotiation skills can be developed to enhance business

agreements, team-management, team work and in turn manage conflict more

effectively.

Objectives The course aims to enhance manager’s approach of highly effective negotiation

and conflict management. They acquire the ability to resolve conflict proficiently

and the capacity of making business benefits out of conflicts and negotiation

Apply strategies for identifying mutual gain

Capable of reaching consensus and set the terms of agreement

Use the negotiating process to solve everyday problems

Understand and apply advanced negotiating concepts

Topics

Covered

Dimensions of behavioural practices

Types of Negotiation

The three phases of negotiation

Skills for successful negotiations

BATNA and WATNA (Best and Worst Alternative to a Negotiated Agreement)

WAP (Walk Away Price)

Conflict-management styles

Common ways of dealing with conflicts within a group

Matching conflict-management approaches with group level conditions

Conflict matrix

Emotional Intelligence

Target

Audience

Middle-managers, delegates, leaders and

Title الفعالمهارات اإلتصال

Effective Communication Skills (in Arabic)

Description العململتنظياالتصاليةوالمهاراتوالتفكيراإلتصالتطويرإلىالدورةهذهتهدف

ين،والمراجعالموظفينبينأوالموظفينبينتحدثأنممكنالتيالمشاكلوحل

.الصددهذافيومواهبهمقدراتهموتطوير

Objectives المهاراتبالمشاركينتزويدإلىيهدفالتدريبيالبرنامجهذا:للدورةاألدائيةاألهداف

هذافيومواهبهمقدرتهموتطويربنجاح،وإقناعتفاوضمهمةإلنجازالمطلوبة

:الصدد

.ملالعفيالجودةمعاييروفقالحديثةاإلتصالبمفاهيمالمشاركينتزويد-1

.الجسدولغةوالكتابيالشفهياإلتصالمهاراتالمشاركينإكتساب-2

.متميزأداءلتحقيقاإلتصالتحسينمهاراتإكتساب-3

.الشخصيالمستوىعلىوكذاالعمللمشاكلمبتكرةحلولإيجاد-4

.ارجيالخالعميلومعالعملفيرؤسائهممعاإلتصالبمهاراتالمشاركينتزويد-5

.بزمالئهموعالقتهماإلداريةالمتدربينمهاراتتحسين-6

.ارجيالخالعميلومعالعملفيرؤسائهممعاإلتصالبمهاراتالمشاركينتزويد-7

Topics

Covered

اإلتصالمفهوم:أوال

اإلتصاليةالعمليةعناصر:ثانيا

أنواع اإلتصاالت اإلدارية: ثالثا

عوامل نجاح ومعيقات اإلتصال: رابعا

مهارات اإلتصال الشفوية والكتابية: سادسا

تقنيات لغة الجسد: سابعا

طرق تحسين إتصالك مع رئيسك في العمل: ثامنا

ورش عمل تطبيقية: تاسعا

Target

Audience

.والمستوياتاإلداراتبمختلفالموظفينجميعإلىموجهالتدريب

Title الفعالةمهارات التفاوض

Effective Negotiation Skills (in Arabic)

Description نجاز هذا البرنامج التدريبي يهدف إلى تزويد المشاركين بالمهارات المطلوبة إل

.مهمة التفاوض واإلقناع بنجاح ، وتطوير قدرتهم ومواهبهم في هذا الصدد

Objectives ينالمشاركتزويدإلىيهدفالتدريبيالبرنامجهذا:للدورةاألدائيةاألهداف

قدرتهموتطويربنجاح،وإقناعتفاوضمهمةإلنجازالمطلوبةبالمهارات

:الصددهذافيومواهبهم

.الشخصيالمستوىعلىوكذاالعمللمشاكلمبتكرةحلولإيجاد-1

.حدوثهاقبلمنعهاأووالخالفاتالمشاحناتوفضحل-2

.المؤسسةلدىواألخالقيةالمهنيةقيمتهمرفع-3

المنتسب-إدارتهمستوىعلىوكذلكالفرديالمستوىعلىإنتاجيتهتحسين-4

.ككلوالمؤسسة-إليها

.بالزمالءوالعالقةاإلداريةالمهاراتتحسين-5

.جديدةفرصوربحالربحيةزيادةووالشراءالبيعمهاراتتحسين-6

.الحياةمدىوتدعمهمتساعدهمبمهارةموقفأيفيالتفاوض-7

Topics

Covered

وخصائصهالتفاوضمفهوم:أوال

التفاوضلعمليةالعاماإلطار:ثانيا

الصفات والمهارات الرئيسية للمفاوض الناجح : ثالثا

اإلعداد للتفاوض: رابعا

أنماط المفاوضين مع المواقف العملية: سادسا

أهم إستراتيجيات التفاوض وتكتيكاته: سابعا

مناورات التفاوض: ثامنا

ورش عمل تطبيقية: تاسعا

Target

Audience

اءأقسورؤساءمديرينمناإلداريينوالمسؤولينالموظفينجميعإلىموجهه

.التفاوضبعمليةوالمعنيينوالمستوياتاإلداراتبمختلف

INFORMATION & COMMUNICATION TECHNOLOGY

Title Business Intelligence

Overview This course focuses on how to design and build a Business Intelligence solution.

We will introduce and compare various BI technologies across key BI Platform,

BI Pure Play, and ERP vendors.

You will also learn how to design and build a data warehouse within the context

of student BI projects. Students can develop their own projects within

collaborative teams or be assigned an existing data source to develop a project.

To ensure success during the implementation phase in course 3, students will

plan for and gather business requirements, as well as design the data

warehouse in order to develop an effective BI plan.

Objectives Introduce Business Intelligence for data analysis for business analysts, system

analysis and managers

Topics

Covered

• Defining the BI project

• Scoping the project down

• Asking the right questions

• Data modelling

• Analysis of reports & metrics

• Gathering business requirements

• Project analysis

• Defining needed dimensional measures

• Warehouse design

• Sourcing the data and source mapping to the target location

Target

Audience

Managers and Business Analysts

Title Database System Implementations using Oracle Forms

Overview Practical training aims to strengthen database concepts by applying database

creations, SQL PL/SQL, and Oracle Developer 6i practically and. It also aims to

give the employees some new concepts regarding Oracle databases such as data

definition language, data manipulation language, data control language

functions, cursors, and triggers. Finally it gives the employees the ability to work

on oracle forms (Developer 6i), and reports.

Objectives Enhance the developing skills in Oracle Forms and Reports for Database

Developers

Topics

Covered

• Relational database and Oracle SQLPlus Environment

• How to create a database in Oracle :

• Data Definition Language (1)

• Data Definition Language (2)

• Manipulating data in Oracle (DML)

• Retrieving data using simple SQL

• SQL (1)

• Retrieving data using joint operators

• SQL (2)

• Retrieving data using aggregate functions (Max, Min, Avg, etc)

• SQL (3)

• Retrieving data using outer, right, and left joins

• SQL (4)

• Retrieving data using group by and order by

• SQL (5)

• Advanced SQL queries including numeric, character, string and date functions

• SQL views, top-n analysis and PL/SQL anonymous blocks

• PL/SQL structure Cursors

• PL/SQL structure, Functions, Procedures.

• More about Oracle named objects Procedures, and functions

• Introduction to Oracle GUI programming tools (Forms)

• Oracle Developer: Oracle forms 6i

• Oracle Developer: Oracle report

Target

Audience

Database Developers and Administrators

Title Database and Excel for Effective Reporting

Overview This is a professional training focusing on skills development. This course

is presenting the main features of Microsoft Excel and Microsoft Access

and how to use both of them in order to provide effective Internal

Reporting techniques which may eliminate the rely on external software.

Objectives The objective of this course is to highlight the importance of using

Microsoft Access Database to store, manage and edit data and provide

powerful reports in a simple way, at the same time to avoid storing and

analysing data in multiple Excel Worksheets.

At the same time to highlight the benefits of grouping data in Excel using

Pivot Table & Pivot Chart which may provide efficient reports and live

charts.

Topics

Covered

• Microsoft Excel Basic operations (sort, filter, formulas…etc.)

• Microsoft Excel Pivot Table & Chart.

• Basics of Access Database.

• Link Access as Data Source to Excel as Analysis Tool.

• Basic Operations of Access (Queries, Forms, Reports).

• Explanation about VBA (Visual Basic for Applications) and its benefits with

Access to provide internal reporting systems.

Target

Audience

• Senior Management.

• All who need to know about the benefits of using Excel & Access.

Title Project Management MIS: Microsoft Project

Overview Learn MS Project and how to use the software to better manage and monitor

your project. Build reliable planning and track progress through different tools

and attractive reports. Achieve results with realistic schedules and budgets.

Communicate clearly to stakeholders.

Objectives Build strong skills and abilities to manage project, develop schedules and

budgets, estimate resources and workload

Develop techniques you need to create a constructive environment for

successful decision making using latest technology in project management

Define project scope, build high-performance teams and communicate progress

to clients and management

Topics

Covered MS Project 1: Scheduling Projects and Tasks

MS Project 2: Managing Resources and time

MS Project 3: Project Planning and tracking status

MS Project 4: Costs estimation and costs monitoring

MS Project 5: Reporting and closing project

Target

Audience

Designed for Project manager - Project Assistant - Senior and midlevel managers,

Senior executives - Managers in administration, communications, marketing, IT,

and public and private sector project planning

Title Cisco Certified Network Associate Training Program

Module 1:CCNA1: Introduction to Networks

Overview CCNA1: Introduction to Networks is the first of four courses that may be used to

prepare for the Cisco Certified Entry Level Technician (CCENT) or Cisco Certified

Network Associate (CCNA) exam.

CCNA1 introduces students to fundamental networking concepts and technologies

using a hands-on approach. In addition, the course will assist the student in

developing the skills necessary to plan and implement small networks across a

range of application.

Objectives Understand and describe the devices and services used to support

communications in data networks and the Internet

Understand and describe the role of protocol layers in data networks

Understand and describe the importance of addressing and naming schemes

at various layers of data networks in IPv4 and IPv6 environments

Design, calculate, and apply subnet masks and addresses to fulfill given

requirements in IPv4 and IPv6 networks

Explain fundamental Ethernet concepts such as media, services, and

operations

Build a simple Ethernet network using routers and switches

Use Cisco command-line interface (CLI) commands to perform basic router

and switch configurations

Utilize common network utilities to verify small network operations and

analyze data traffic

Topics

Covered

Chapter 0: Course Introduction

Chapter 1: Exploring the Network

Chapter 2: Configuring a Network Operating System

Chapter 3: Network Protocols and Communications

Chapter 4: Network Access

Chapter 5: Ethernet

Chapter 6: Network Layer

Chapter 7: Transport Layer

Chapter 8: IP Addressing

Chapter 9: Subnetting IP Networks

Chapter 10: Application Layer

Chapter 11: It's a Network

Target

Audience

The target audience is anyone who desires a practical and technical introduction to

the field of networking.


Module2: CCNA2: Routing and Switching Essential

Overview The second of four Cisco Networking Academy courses, describes the architecture,

components, and operation of routers, and switches in a small network. Students

will learn to configure and troubleshoot routers and switches and resolve common

issues with RIPv1, RIPv2, single-area and multi-area OSPF, virtual LANs, and inter-

VLAN routing in both IPv4 and IPv6 networks. After successful completion of this

course, students will be prepared to take the Cisco Certified Entry Network

Technician (CCENT) industry certification exam.

Objectives Explain basic switching concepts and the operation of Cisco switches.

Describe enhanced switching technologies such as VLANs, VLAN Trunking

Protocol (VTP), Rapid Spanning Tree Protocol (RSTP), Per VLAN Spanning Tree

Protocol (PVSTP), and 802.1q.

Configure and troubleshoot basic operations of a small switched network.

Describe the purpose, nature, and operations of a router, routing tables, and

the route lookup process.

Configure and verify static routing and default routing.

Explain how VLANs create logically separate networks and how routing occurs

between them.

Describe dynamic routing protocols, distance vector routing protocols, and

link-state routing protocols.

Configure and troubleshoot basic operations of routers in a small routed

network including Routing Information Protocol (RIPv1 and RIPv2) and Open

Shortest Path First (OSPF) protocol (single-area OSPF).

Configure and troubleshoot VLANs and inter-VLAN routing.

Describe the purpose and types of access control lists (ACLs).

Configure, monitor, and troubleshoot ACLs for IPv4 and IPv6.

Explain the operations and benefits of Dynamic Host Configuration Protocol

(DHCP) and Domain Name System (DNS) for IPv4 and IPv6.

Explain the operations and benefits of Network Address Translation (NAT).

Configure and troubleshoot NAT operations.

Topics

Covered

• Introduction to Switched Networks

• Basic Switching Configuration

• VLANs

• Routing Concepts

• Inter-VLAN Routing

• Static Routing

• Routing Dynamically

• Single-Area OSPF

• Access Control Lists

• DHCP

• Network Address Translation for IPv4

Target

Audience




Module3: CCNA3: Scaling Networks

Overview CCNA3: Scaling Networks for cable professionals is the third of four courses that

may be used to prepare for the Cisco Certified Network Associate (CCNA) exam.

CCNA3 describes the architecture, components, and operations of routers and

switches in a larger and more complex network. Students learn how to configure

routers and switches for advanced functionality. By the end of this course, students

will be able to configure and troubleshoot routers and switches and resolve

common issues with OSPF, EIGRP, STP, and VTP in both IPv4 and IPv6 networks.

Students will also develop the knowledge and skills needed to implement DHCP and

DNS operations in a network.

Objectives Understand, configure and troubleshoot enhanced switching technologies

such as VLANs, Rapid Spanning

Tree Protocol (RSTP), Per VLAN Spanning Tree Plus Protocol (PVST+), and

EtherChannel

Understand, configure, and troubleshoot first hop redundancy protocols

(HSRP) in a switched network

Understand, configure, and troubleshoot wireless routers and wireless clients

Configure and troubleshoot routers in a complex routed IPv4 or IPv6 network

using single-area OSPF,

multiarea OSPF, and Enhanced Interior Gateway Routing Protocol (EIGRP)

Manage Cisco IOS Software licensing and configuration files

Topics

Covered

• Introduction to Scaling Networks

• LAN Redundancy

• Link Aggregation

• Wireless LANs

• Adjust and Troubleshooting Single-Area OSPF

• Multi-area OSPF

• EIGRP

• EIGRP Advanced Configurations and Troubleshooting

• IOS Images and Licensing

Target

Audience




Module4:CCNA4: Connecting Networks

Overview CCNA4: Connecting Networks for cable professionals is the final course that

may be used to prepare for the Cisco Certified Network Associate (CCNA)

exam. CCNA4 discusses the WAN technologies and network services required

by converged applications in a complex network. The course enables

students to understand the selection criteria of network devices and WAN

technologies to meet network requirements. Students learn how to

configure and troubleshoot network devices and resolve common issues with

data link protocols. Students will also develop the knowledge and skills

needed to implement IPSec and virtual private network (VPN) operations in a

complex network.

Objectives Understand and describe different WAN technologies and their

benefits

Understand and describe the operations and benefits of virtual private

networks (VPNs) and tunneling

Configure and troubleshoot serial connections

Configure and troubleshoot broadband connections

Configure and troubleshoot IPSec tunneling operations

Monitor and troubleshoot network operations using syslog, SNMP, and

NetFlow

Design network architectures:

Borderless networks

Data centers and virtualization

Collaboration technology and solutions

Topics Covered • Hierarchical Network Design

• Connecting to the WAN

• Point-to-Point Connections

• Frame Relay

• Network Address Translation for IPv4

• Broadband Solutions

• Securing Site-to-Site Connectivity

• Monitoring the Network

• Troubleshooting the Network

Target Audience The target audience is anyone who desires a practical and technical

introduction to the field of networking.

Title Introduction to Cybersecurity

Overview Introduces the importance of cybersecurity and current trends. The course

modules define cybersecurity, explain why it’s important, and introduce the

products and processes used to secure data.

Objectives • Explain the importance of cybersecurity in the global economy• Explain why cybersecurity is a growing profession• Explain the characteristics and operation of malware.• Explain how hackers use unsuspecting individuals to propagate• Explain why cybersecurity is critical to the banking industry• Explain why cybersecurity is critical to the telecommunications industry• Explain Cisco’s approach to cybersecurity.• Explain the behavior-based approach to cybersecurity• Explain the characteristics of cyber warfare.• Explain how Cisco’s Security Intelligence Operations (SIO) tracks• and responds to a global threat• Explain trends in the cyber threat landscape.• Explain the framework of the Enterprise Security Architecture• Explain why cybersecurity is critical to the medical devices industry.• Explain the opportunities for pursuing network security certifications

Topics

Covered

• The Cybersecurity Industry

• Malware and How to Protect Yourself

• Overview of Cybersecurity in Finance and Telecommunications

• Cisco Security Solutions

• Defending Against Global Threats

• Strategic and Architectural Cybersecurity Planning

• Vulnerabilities and Solutions

• Will Your Future Be in Cybersecurity?

Target

Audience

The target audience is anyone who desires a practical and technical introduction

to the field of cybersecurity.

Title Introduction to the Internet of Everything (IoE)

Overview The Introduction to the Internet of Everything course provides an overview of the

concepts and challenges of the transformational IoE economy. The course

discusses the Internet and its evolution to the interconnection of people,

processes, data, and things that forms the Internet of Everything.

The course introduces the concept of a network foundation connecting billions of

things and trillions of gigabytes of data to enhance our decision making and

interactions. Course modules describe how IOE drives the convergence between

an organization’s operational technology (OT) and information technology (IT)

systems, the business processes for evaluating a problem and implementing an

IoE solution, and the machine-to-machine (M2M), machine-to-people (M2P), and

people-to-people (P2P) connections in an IoE solution.

Objectives Describe the Internet and its evolution to the Internet of Everything

Explain the interconnection of people, process, data, and things, the four

pillars that form the Internet of Everything

Explain how things that are non-IP-enabled and IP-enabled devices can be

connected to a network to communicate in the Internet of Things

Explain programming and show a simulated version of the Cisco Coffee

JavaScript application

Explain the steps to evaluate and implement an IoE solution

Explain security concerns that must be considered when implementing IoE

solutions

Describe the M2M, M2P and P2P interactions of a modelled winery and

review an example of an IoE solution at a modelled winery

Explain the concept of prototyping and why this is critical in the IoE market

Topics

Covered

• What Is the IoE?

• Pillars of the IoE

• Connecting the Unconnected

• Transitioning to the IoE

• Modelling an IoE Solution

Target

Audience

The target audience is anyone who has some background with computers and

internet.

Title MS Office: Intermediate Power Point

Overview This course aims to develop the participant's skills in using in Microsoft Power

Point. The curriculum is designed to develop competencies from beginner to

intermediate levels. The program will benefit working professionals who are

required to use the Microsoft Power Point. Clients completing the program will

have the capabilities to leverage a wide spectrum of functions within Word, each

designed to facilitate the creation of professional and polished presentation.

Objectives Upon completion of the course, participants should be able to:

Create a presentation.

Add graphical objects to a presentation.

Work with tables in a presentation.

Import charts to a presentation.

Prepare to deliver a presentation.

Customize the PowerPoint environment.

Customize a design template.

Add SmartArt graphics to a presentation.

Add special effects to a presentation.

Customize a slide show.

Topics

Covered

• Creating a Basic Presentation: Initiate a Presentation, Enter Text, Arrange Text,

Format Text Placeholders, Add Slides to a Presentation, Arrange Slides, Work

with Themes

• Adding Graphical Objects to a Presentation: Insert Images into a Presentation,

Add Shapes, Add Visual Styles to Text in a Presentation

• Modifying Graphical Objects in Presentations: Edit Graphical Objects on a Slide,

Format Graphical Objects on a Slide, Group Graphical Objects on a Slide, Arrange

Graphical Objects on a Slide, Apply an Animation Effect to a Graphical Object

• Working with Tables: Insert a Table in a Slide, Format Tables, Import Tables

from Other Office Applications

• Working with Charts: Insert Charts in a Slide, Modify a Chart, Import Charts

from Other Office Applications

• Preparing to Deliver a Presentation: Review the Content in a Presentation,

Divide a Presentation into Sections, Add Transitions, Add Speaker Notes, Print a

Presentation, Deliver a Presentation

• Adding SmartArt Graphics to a Presentation: Insert SmartArt Graphics, Modify

SmartArt Graphics

• Adding Special Effects to a Presentation: Add Multimedia Elements, Customize

Slide Component Animations

• Customizing a Slide Show: Set Up a Custom Slide Show, Annotate a Presentation,

Create a Presenter-Independent Slide Show, Set Up a Slide Show to Repeat

Automatically

• Customizing a Design Template: Set Up a Slide Master, Create Custom Slide

Layouts, Add Headers and Footers, Modify the Notes Master, Modify the

Handout Master

Target

Audience

The target audience is anyone who desires a practical and technical skills I n MS

Word.

Title MS Office: Intermediate Excel

Overview This course aims to develop the participant's skills in using in Microsoft Excel. The

curriculum is designed to develop competencies from beginner to intermediate levels.

The program will benefit working professionals who are required to use the Microsoft

Excel. Clients completing the program will have the capabilities to leverage a wide

spectrum of functions within Excel, each designed to facilitate the creation of

professional and polished workbooks.


Insert and modify graphic objects in a worksheet.

Customize and enhance workbooks and the Microsoft Office Excel environment.

Enhance productivity and efficiency by streamlining the workflow.

Collaborate with other workbook users.

Audit worksheets.

Analyze data.

Work with multiple workbooks.

Import and export data.

Enhance Excel data with Internet integration functions

Topics

Covered

• Creating a Excel Workbook: Identify the Elements of the User Interface, Customize

the Excel Interface, Work with Cells, Enter Data in an Excel Workbook, Obtain Help

in Excel

• Performing Calculations in an Excel Worksheet: Create Basic Formulas, Calculate the

Cell Values by Using Functions, Copy Formulas and Functions

• Modifying an Excel Worksheet: Manipulate Data, Modify the Worksheet Elements,

Search for Data in a Worksheet, Modify Rows and Columns

• Printing Excel Workbooks: Set the Page Layout Options, Set Page Breaks, Print a

Workbook

• Calculating Data with Advanced Formulas: Apply Cell and Range Names, Calculate

Data Across Worksheets, Use Specialized Functions

• Organizing Worksheet and Table Data: Create and Modify Tables, Format Tables,

Sort or Filter Data, Use Functions to Calculate Data

• Presenting Data Using Charts: Create a Chart, Modify Charts

• Inserting Graphic Objects: Insert and Modify Pictures and ClipArt, Draw and Modify

Shapes, Illustrate Workflow Using SmartArt Graphics, Layer and Group Graphic

Objects

• Customizing and Enhancing the Excel Environment: Customize the Excel

Environment, Customize Workbooks, Manage Themes, Create and Use Templates

• Streamlining Workflow: Update Workbook Properties, Edit a Macro, Apply

Conditional Formatting, Add Data Validation Criteria

• Collaborating with Other Users: Protect Files, Share a Workbook, Set Revision

Tracking, Review Tracked Revisions, Merge Workbooks, Administer Digital

Signatures, Restrict Document Access

• Analyzing Data: Create a Trendline, Create Sparklines, Create Scenarios, Perform a

What-If Analysis

• Importing and Exporting Data: Export Excel Data, Import a Delimited Text File

Target

Audience

The target audience is anyone who desires a practical and technical skills I n MS Excel.

Title MS Office: Intermediate Word

Overview This course aims to develop the participant's skills in using in Microsoft Word. The

curriculum is designed to develop competencies from beginner to intermediate levels.

The program will benefit working professionals who are required to use the Microsoft

Word. Clients completing the program will have the capabilities to leverage a wide

spectrum of functions within Word, each designed to facilitate the creation of

professional and polished documents.


Create customized graphic elements.

Insert content using Quick Parts.

Control text flow.

Use templates to automate document creation.

Use the mail merge function.

Use macros to automate common tasks.

Use Word with other programs.

Collaborate on documents.

Manage document versions.

Add reference marks and notes.

Simplify the use of long documents.

secure a document.

create forms

Topics

Covered

Creating Customized Formats with Styles and Themes: Create or Modify a Text Style,

Create a Custom List or Table Style, Apply Default and Customized Document Themes

Modify the Layout of a Paragraph: Create Lists, Apply Borders and Shading, Apply

Styles, Manage Formatting

Inserting Tables in a Word Document: Create a Table, Modify a Table, Format a Table,

Convert Text to a Table

Inserting Special Characters and Graphical Objects: Insert Symbols and Special

Characters, Insert Illustrations in a Document

Controlling the Appearance of the Pages in a Word Document: Control the Layout of a

Page

Managing Lists: Sort a List, Renumber a List, Customize a List

Modifying Pictures: Resize a Picture, Adjust the Picture Appearance Settings, Wrap Text

Around a Picture, Insert and Format Screenshots in a Document

Adding Reference Marks and Notes: Insert Bookmarks, Insert Footnotes and Endnotes,

Add Captions, Add Hyperlinks, Add Cross-References, Add Citations and a Bibliography

Simplifying the Use of Long Documents: Insert Blank and Cover Pages, Insert an Index,

Insert a Table of Figures, Insert a Table of Authorities, Insert a Table of Contents, Create

a Master Document

Securing a Document: Hide Text, Remove Personal Information from a Document, Set

Formatting and Editing Restrictions, Add a Digital Signature to a Document, Set a

Password for a Document, Restrict Document Access

Creating Forms: Add Form Fields to a Document, Protect a Form, Automate a Form

Target

Audience

The target audience is anyone who desires a practical and technical skills I n MS Word.

Title Outlook Essentials

Overview The course shows how to master fundamental Outlook 2010 features

including sending and receiving email, creating an address book, and

scheduling activities and tasks.

Objectives Use Outlook to create and send messages

Navigate the Contacts folder & set up addresses

Navigate between Outlook components

Managing Junk Mail

Create & customise folders

An Introduction to the Calendar, Tasks and Contacts

Topics Covered • Module 1: Getting Started• Module 2: Opening and Closing Outlook• Module 3: Working with E-mail• Module 4: Creating a New E-mail• Module 5: Managing E-mail• Module 6: Managing Junk Mail• Module 7: Outlook’s Organization Tools• Module 8: Searching for Items• Module 9: An Introduction to the Calendar• Module 10: An Introduction to Tasks• Module 11: An Introduction to Contacts

Target Audience This course is intended for persons who need to use Outlook 2010.

CREATIVE ARTS, MULTIMEDIA & ANIMATION

Title Photoshop Basic

Overview This course provides an introduction to the professional imaging workflow. It

covers Photoshop’s main tools and application features.

This course is designed for people approaching Photoshop for the first time, who

need an introductory level of understanding in professional photo editing and

digital painting.

Objectives Participants will learn all basic functions of photoshop focusing on all relevant

features. This course is a good preparation for the “Photoshop Intermediate

Course”.

Topics

Covered

• Introduction to computer graphics

• Resolution

• Vector versus raster images,

• Brief introduction to color spaces

• Introduction to the work area

• Saving files and file formats

• Layer basics

• Working with selections

• Selection tools

• Selection strategies.

• The path tool

• Basic photo adjustments and corrections

• Brushes and painting

• Basic masking

• Working with color

Target

Audience

General, for everybody. No previous knowledge of Photoshop is required!

Title Photoshop Intermediate

Overview Building on the first course, this section will treat more advanced features and

techniques in photoshop. This course builds on a basic understanding of Photoshop

as well as knowledge about the professional imaging workflow. It focuses on

advanced digital editing and rendering techniques.

Objectives Introduce participants into photoshop

Topics

Covered

• Using channels

• Correcting and enhancing digital photographs

• Typographic design

• Vector drawing techniques

• Advanced layering (Smart Objects, Masks and blending options)

• Blending modes

• Advanced compositing

• Digital Painting

Target

Audience

This course is geared towards people with a basic understanding of Photoshop that

want to take their knowledge and skills to an advanced level.

Title Advanced Rendering Techniques For Architects And Interior Designers.

Overview Combining classical rendering and drawing techniques with digital graphics.

Objectives Participants will learn how to enhance sketches and drawings using photoshop.

And how to build a workflow between classic render techniques and digital media.

Topics

Covered

1st part: Hand drawing enhancement and digital painting

2nd part: Technical drawing enhancement and digital rendering.

Target

Audience

This course is for everybody with design and artistic ambitions. A basic knowledge

of photoshop is required (Photoshop Basic Course).

Title Indesign Basics

Overview This course provides an introduction to the professional publication layout. It coversinDesign main tools and application features. This course is designed for peopleapproaching inDesign for the first time, who need an introductory level ofunderstanding in professional editorial layout.

Objectives Participants will learn all basic functions of indesign focusing on all relevant featuresand understand the workflow inherent to complex editorial projects. This course is agood preparation for the “Architectural Poster Presentation” course.

Topics

Covered

Introduction to digital editorial layout

Formats

The indesign interface

Grid, guides and columns.

Basic layout features, setting up master pages.

Paragraph and character styles.

Placing content.

Organizing and managing.

Project digital and print output.

Target

Audience

General, for everybody. No previous knowledge of inDesign is required!

Title Architectural Poster Presentation

Overview Create a professional architectural poster using indesign and photoshop.

Objectives Participants will learn to use photoshop and indesign in an integrated workflow to

achieve an appealing and professionally designed architecture project poster.

Topics

Covered

Introduction to basic graphic design related to the topic, brief review of principles of

design and composition.

Setting up the workflow pipeline.

Preparing Photoshop files.

Setting up an indesign template.

Basic typographic issues. Fonts and layout guidelines.

Placing content, creating a first rough layout.

Refining layout, consolidating content.

Final output, digital and print.

Target

Audience

General, for everybody. Basic knowledge in photoshop and inDesign

required(“Photoshop Basic” & “inDesign Basic”)

OTHER CATEGORY

Title Training Management Program

Overview A modular Training Program for Training Managers, Designers and Training

Delivery staff that can be uncertified or given to ILM standards and

Certification.

Objectives The package is for Training Managers. It uses the Systems Approach to Training

initiated by the Military in the UK and USA and now adapted for most major

organisations.

After the course the Student will have the following Competencies :

• Undertake Job Analysis to prepare Training Courses.

• Give competent Lesson preparations and Delivery.

• Design Training Courses to matching Job Requirements

• Perform Quality Control and Quality Assurance on Training Programs

• Be competent to perform a Training Managers Role.

Topics

Covered

• Job Analysis and Scalar Definitions.

• Prepare Course Control Documentation

• Design Training Courses to prescribed Competency levels.

• Learning and Delivery Techniques

• Prepare Course Delivery Documentation.

• Deliver 2 Lessons.

• Assess and implement Quality Control and Assurance Techniques.

• Perform statistical Analysis

• Perform Training Management Assessments

Target

Audience

New staff entering into the Training or Teaching Environment should sit the

Train the Trainer. Co-ordinators and Team Leaders require the Design and

Quality Control skills. Training Managers should attend all courses before taking

on a Managerial role.

Title WHMIS (Workplace Hazardous Materials Information System)

Overview This Canadian system provides information on hazardous materials used in the

workplace. WHMIS recognizes the workers right to know and defines the

responsibilities of suppliers, employers, and workers. This program aims to educate

students, staff, and interested partners within the UAE, with the proper ways to

handle and work with or near hazardous materials.

The course combines lecture with group discussions, uses videos and lab

applications. At the end each participant will undertake a short test, to pass the

course. Upon successful completion of the course, participants will be awarded a

certification for completion of a course on WHMIS from Canadian University of

Dubai.

Objectives As countries become more economically competitive and strive to increase

chemistry activity, they face many challenges in improving laboratory safety and

security. The WHMIS course is designed to introduce the needs for developing

chemical safety policies to ensure best and safe practice carried out in the

universities and scientific institution’s laboratories.

Learning Outcomes By the end of the training course participants will be able to:

• Understand the definition of WHMIS and its purpose.

• Read labels and prepare them.

• Read and understand the material safety data sheet (MSDS).

• Work with or near hazardous materials

Topics

Covered

Topics During this course participants will cover the following topics:

• Objectives & Introduction to WHMIS

• Legislation

• Occupational Health

• Classification and Symbols

• Consumer Products & TDG

• Labelling

• MSDS

• Information and Training

• Controlling Hazards

• WHMIS in Laboratories

Target

Audience

Chemical scientists who are responsible for institutional research and/or analysis in

chemical laboratory facilities in government or industry, administrators, professors,

lab managers/supervisors, and lab safety personnel.

COURSES OFFERED IN COLLABORATION WITH STRATEGIC

ALLIANCES

Title Drafting Contract in English

Overview Most international commercial agreements are drafted in English, irrespective of

the nationality of the contracting parties. Drafting contracts in English is ideal for

lawyers working in English as a foreign language who need to draft, explain or

interpret contract clauses written in English.

Objectives During the course delegates will look at a wide variety of commercial agreements

through to practical drafting sessions.

Topics

Covered

Signs of a well drafted document

he language of drafting

Legal formalities for a binding contract

Structure and formation of a commercial contract

Commercial and legal issues affecting contract drafting

The importance of Boilerplate clauses

Pre-contractual documentation

Non- disclosure agreements

Heads of terms

An overview of cross border contracts

Joint Ventures, Acquisitions, Distribution and Agency agreements

Troubleshooting in drafting. Practical exercises and case studies

Target

Audience

Lawyers. The course is suitable for those with up to an advanced level of English but

who have no lower than an intermediate level.

In collaboration with:

Title Legal English Skill - Foundation, Higher and Advance

Overview The course is designed to at authentic rather than artificial legal context. For this

reason there is strong focus upon practical and authentic tasks and upon candidates

having a good grasp of terminology of the outset

Objectives Use fundamental vocabulary derived from specific areas of law, Understand the

vocabulary needed to compare the legal profession and system of England and USA

with their own, Increase the vocabulary needed to understand written contract,

Appreciate the vocabulary essential to understanding oral contract, Gain more

confidence in the use of accurate preposition in all areas of legal communication,

Demonstrate reading comprehension skills within a legal context, Illustrate

awareness of the formal style of written contract, Avoid typical mistakes common

to non-native speakers, Identify correct prepositions commonly used within a legal

English framework

Topics

Covered

• The legal profession

• The language of banking

• The language of contract law

• The language of employment law

• The language of law of tort

• Understanding contracts (1)

• The language of business law

• Modern business writing

• The language of company law

• Understanding contracts (2)

• Letter writing clinic session

Target

Audience

Lawyers


Title Internet Entrepreneurship

Overview Take part in a 1-week session and get a certification for learning the basics of

Entrepreneurship and Online Business.

Objectives The course will provide the participants with essential knowledge and skills to

become entrepreneurs.

Topics

Covered

Entrepreneurship and the Entrepreneurial Spirit

Idea Evaluation

Business Planning

Team Building

Financing

Business Intelligence, including data-driven

Online Marketing and CRM

Target

Audience

Potential entrepreneurs

Saygin Yalcin

Founder & CEO of the Middle East’s first and largest online carbuying service, SellAnyCar.com, Founder of the first and largestonline private shopping club in the Middle East, Sukar.com,Partner at Jabbar Internet and Souq.com Group, the largestecommerce company in the Arab world, which employs over1200 employees.


Title The Wonder of Photography & Digital Imaging

Overview This is an advanced course in digital photography using film and/or digital image

capture. Advanced photographic composition and subject matter, digital camera

operation, and image manipulation using Adobe Photoshop and/or Photoshop

Elements will be covered emphasizing on photography as a fine art and as a

commercial application will be explored. Technical, aesthetic, cultural, and historic

points of view will also be considered.

Objectives "Use advanced digital photographic image capture to express their photographic

aesthetic to the viewer. Use advanced digital tools and techniques in Adobe

Photoshop/Elements to enhance the expression of personal ideas and feelings into

a coherent personal style/aesthetic using properly prepared prints."

Topics

Covered

Theory understanding and hands-on photography skills and techniques

Theory understanding and hands-on photography skills and techniques

Post processing digital photography editing

Retouching and enhancements techniques

Photography online sharing, digital gallery

Printing and showcase exhibition, setting-up Photography club and forum system

Target

Audience

This workshop is terrific for all digital photographers well grounded in both manual

and program modes of their digital camera. You need to be able to edit images, and

to have a basic understanding of digital workflow and perform tonal and color

adjustments in Photoshop on your laptop computer, in order to get the most out of

this workshop.


Title A Fast & Easy Way To Build Amazing Website

Overview This course will teach the participants advanced Web publishing skills as well as the

basic topics necessary to be a Webmaster. Participants will study newer HTML and

publishing technologies such as HTML5 and CSS3.

Objectives Learn the basics sites of traffic analytics and search engine optimization Participants

also will be exposed to the Open-Source Dynamic Website such, Joomla &

Wordpress. Learn how to create adaptive pages that adjust to different screen

widths. Build web pages specifically for devices, including using jQuery mobile to

implement the interactive interfaces generally associated with mobile applications.

Topics

Covered

Adobe Muse Creative Cloud

Easy method of creating website

Understanding States and Dynamic Menus

Widgets, Slideshows, and Forms

Embedded HTML

Publishing a Site

Dreamweaver Creative Cloud

Basic HTML & CSS-Defining interface

Graphic Design

Interactive Content

Navigation Dynamics Websites (Wordpress/Joomla)

Augmented Reality

Installation of Wamp Server

Server basics : apache, mysql, php

Wordpress installation

Template Customization

Social Media Integration

Google Analytics & WebmasterSEO (Search Engine Optimization)

Target

Audience

This course is designed for people of all roles and disciplines that are new to the

web publishing. Technical knowledge on basic coding is advantage.


Title Learn The Art of Filmmaking

Overview This intense course will introduce participants to the basics of filmmaking, covering

all stages of the filmmaking process – from writing, to cinematography, sound

recording and finally post production. The course is divided into two parts: During

the first two days, we will cover theoretical aspects of making fiction and non-

fiction films and introduce participants to the use of digital cameras, sound

recorders and the editing software Adobe Premiere. We will then use the

remainder of the course for hands-on work in the form of a 48-hour filmmaking

exercise, during which several short fiction films and documentaries will be created.

Objectives Understand the technique of pre-production

Understand the overall concept the camerawork and handling the camera

effectively

Understand the techniques of lighting in production

Understand the audio recording techniques

Create some basic graphics and animations for video

Handling a non-linear editing machine effectively

Produce a basic professional video

Topics

Covered

Introduction to Storytelling and Screenwriting

Introducing Cinematography & Sound Recording

Introducing Adobe Premiere Postproduction2-day filmmaking fieldwork exercise

Screenings and Reflections

Target

Audience

Aspiring young/ Independent filmmakers

Production Officers

High school or university graduates


Title Introduction to 3D Printing

Overview This course will introduce participants to the basics of 3D printing, how to prepare a

3D model for printing and post-processing procedures.

Objectives Participants will gain knowledge on the popular types of functional and non-

functional 3D printers in the market for industrial and home use. A sample of 3D

printers from these different categories will be provided for participants to explore

and interact with. The training will also have input from industry.

Topics

Covered

3D Printing Basics

Difference of Additive and Subtractive Techniques

Types of 3D Printers and RP Platforms

Relevant file formats (STB/OBJ/WRL/etc.)

Preparing a 3D Model for: Building support structures

Different printer axis configurations

Checking of 3D model integrity

Part Post-Processing (Curing/Infiltration)

Target

Audience

Architects, Designers, Entrepreneurs, 3D Modelers, Multimedia Artist, Engineers,

Academicians, Practioners, Enthusiasts and hobbyists, Sculptors


Title Branding Your Product in Digital Media

Overview Digital media is so pervasive that consumers have access to information any time

and any place they want it. Gone are the days when the messages people got about

your products or services came from you and consisted of only what you wanted

them to know. Digital media is an ever-growing source of entertainment, news,

shopping and social interaction. Consumers are now exposed not just to what your

company says about your brand, but what the media, friends, relatives, peers, etc.,

are saying as well. And they are more likely to believe them than you. People want

brands they can trust, companies that know them, communications that are

personalised and relevant, and offers tailored to their needs and preferences.

Objectives This programme will introduce the method on smart packaging design and

reproduction with integration with multimedia interactive platform. Participant also

will get to change the perception of SME businesses through their packaging

methodology exercises. Aside of that, the course also expose the potential of smart

branding exercises that cater to current trends in the market.

Topics

Covered

Introduction to Packaging Design and Reproduction. Creating a packaging system

and structure to accommodate expansion and innovation. Studying the consumer

behavior and it's impact on redirecting packaging design. Integrating multimedia

interactive platform to design. How the interactive multimedia platform and the

branding exercise.

Target

Audience

Entrepreneurs, Executives, Middle management, Journalist


Title Introduction to Screenwriting and Persuasive Entertainment

Overview The workshop develops a narrative understanding through lectures, screenings and

discussions, providing participants with the basic knowledge of writing for the

screen. The portfolio creation programme also provides participants the

opportunity to turn ideas into story treatments emerging from their passions and

interests, to nurture these narrative ideas, in developing their critical and creative

screenwriting skills. It is a workshop that is more interested in content over

structure, individual development over the imposition of a universal model or set of

rules, in celebrating the working methods and practice of professional

screenwriters as members of a creative team.

Objectives Participants will be equipped with the skills and techniques of developing ideas and

original visions into story treatments that can later be transformed into workable

screenplays. By understanding this process, one should understand his/her target

audience better and shall be able to improve the composition of the story. People

watch a movie to be entertained, and there are many genres of movies. Writing by

taking the audience point of view is like creating a story tailored to the taste of

those who will enjoy watching the story.

Topics

Covered

Develop and produce narrative ideas for story treatments, have developed a critical

understanding of approaches to the processes of screenwriting and how they

influence and are influenced by production techniques, have developed their ability

to work in groups, and demonstrate professional conduct. Integrate general

persuasive entertainment concepts and ideas in screenwriting. Identify various

approaches to persuasive entertainment.

Target

Audience

Young/Independent Filmmakers, Production Officer, School Leaver


Title Unity For Beginners – Get started with Game Development

Overview Upon this three-day course of Unity for beginners, the participants will gain

knowledge and skills on how to get started with game development using Unity 4

Game Engine.

Objectives Understanding of basic game development framework to experiencing their initial

first-person view walkthrough game development, using the provided with the

game assets and guidance.

Topics

Covered

Introduction and overview

Basic Game Development

Framework

User interface navigation

Importing Assets

Create Game Terrain and Environment

Material and Shaders

Game Objects and Components

Basic Animation

Lighting

Attaching Unity Scripts

Audio Clip and Sound Effects

Game Build

Target

Audience

Game developers, Multimedia artists, 3D Interior designers, Multimedia/design

students, User interface designers.


Title Fundamentals of Project Management for Oil & Gas Industry

Overview The orchestration of various business requirements, require effective project

management tools. The methodology offered in this course offers the flexibility

needed to manage projects in an ever-changing environment and most importantly

the control element discussed here helps a project to be cost effective. It is meant

for individuals and organizations that strive to improve their project management

performance and core management competencies in the O&G sector mainly. This

course focuses on essential tools and techniques to control projects more

effectively based on current best practices.

Objectives Provide participants with an overview of what O&G Project Management and how

it can be aligned to achieve business goals and add value to an organization. Allow

participants to understand project planning, negotiations, conflict analysis, risk

mitigation, project organization, project budgeting, resource allocation, controls

and auditing. Application of systems and technologies that provide support for

project management and its use in modern day corporations.

Topics

Covered

What is a “Project” and why do they face problemsProject life cycle, maturity, selection and choice criteria Identify and prioritize project selection models and typesRisk Management – Uncertainty analysisProject management and organization (Infrastructure)Organization systems and matrix organizationSystems integration, work breakdown structure and linear responsibilityNegotiation, budgets, cost estimationScheduling – PERT and CPMTriple constraints, work breakdown structure and risk mitigationISO 31000, likelihood and impact for the O&G sectorRisk rating classification using ISO 31000 – 5 scale ratingWrite up of project charter and develop functional planning for O&G projectsResource allocation and Goldratt’s Critical ChainMonitoring information systems – value analysisProject controlCases

Target

Audience

This course is designed for professionals who manage projects and those who are

new to the field of project management with a need to understand the whole

picture. It is designed to bring people up to speed fast so they can be equipped with

skills that will help individuals to strive to improve their project management

performance using best methodologies available


Title Managing Change at Workplace

Overview One out of every three new implementation of business practices and information

systems would fail. These failures are most often not due to technical glitches or

lack of specialized competencies, but remain within the realms of people

management and issues that pertain to the soft side of business and management.

Organizations ranging from large multinational corporations to small start-ups need

to change in order to succeed and survive. This program designed to develop a

better comprehension of the inherent issues pertaining to successfully

implementing change(s) in an organizational setting. The outcome is to produce

managers/leader who can embark on change initiatives with significant success.

Objectives Introduce participants to the concept and techniques that relate to change

management and how it can be aligned to achieve business goals.

Distinguish between different methods and terms pertaining to change

Discuss the importance of change navigation and change planning

Examine the nature of human beings and factors that either promote or inhibit

change in the context of change management.

Topics

Covered

What is Change Management (CM)CM & Strategy Change Navigation – recognizing the need for change CM TerminologyCM and technologies implementationDeveloping CM Strategies Issues and Challenges in CM implementation – Role playCases

Target

Audience

This course is designed for people of all roles and disciplines that are new to the

field of change management or need to understand the whole picture pertaining to

new ideas and implementation in an institutional setting. It is designed to bring

people up to speed fast so they can participate in change initiatives in their

organization


Title Creative and Innovative Thinking in Business and Organization

Overview The Creative and Innovative Camp is designed to introduce such systems view of

“Design Thinking” in resolving business problems. Participants will also benefit from

the speed networking laboratory sessions as well as sharing of creative moments

from real business situations. Participants will be clustered into groups with

people of similar industry or functional area and work on a “wicked problem”

within their chosen field. They will be able to practice their learning on the steps of

the design thinking process. The design thinking exercise closes with a brief

presentation from each group on their chosen solution to their wicked problems. At

the end, participants will come away more connected, insightful and equipped with

new approach that encourages creativity and innovation.

Objectives Opportunity to develop business/professional networks with other participants.

Learn from the experience of others as how creativity had helped in resolving

business related problems. Adopt new strategy for creativity and innovation.

Topics

Covered

Introduction to Design ThinkingSpeed Networking Laboratory - Networking Tools- Network MappingThe Creative Moments - The Talking Wall - The Experience CanvasDesign Thinking Cases: How Design Thinking Solved Wicked Problems· Bank of America

- Kaiser Permanente· Shimano Bicycle

How Design Thinking Happens· Design Thinker’s Personality Profile· Making Design Thinking Part of the Innovation Drill

Design Thinking Process & Tools · Discovery · Defining the problem· Ideation· Prototyping · Testing/ Validating

Target

Audience

Middle Management, Executives and Non-Executives


Title Strategizing Front Line Services

Overview This course is designed to train participants with skills necessary in managing their

customers in normal or challenging situations. This training aims to prepare

participants to become a change agent for excellence in service delivery in

organization. The discussions and skills thought in this program are essential in

helping participants to understand the meaning of service focus and quality;

especially when dealing with customers in the front line of service delivery.

Objectives • Communicate effectively with customers

• Able to understand the needs of customers from customers’ point of view

• Able to customize communications when dealing with customers in various

situations

• Understand and apply service culture in education industry

• Maintaining customer complaints and retaining customers efficiently via service

recovery

Topics

Covered

Customer Service• Customer service goals• Service standards• Service culture

Analyzing Gaps• Actual and potential performance• Maintaining customer retention• Handling communication• Handling customer grievances

Closing Gaps • Service failure and response• Capturing complaints• Factors influencing complaining behaviour• Service recovery tactics

Target

Audience

Managers and professionals who are responsible for or are involved in knowledge

management initiatives in an organization.


Title Performance Management – Processes and Implementation

Overview To course will develop a comprehensive appreciation and understanding of what it

takes to plan for and implement a successful performance assessment system

within an O&G establishment.

The module is delivered in a hybrid fashion combing blended learning of both

instructor-led and dynamic sessions. Participants can expect significant amount of

group work and presentations that relates to the topic. In the end, the participants

will achieve a realistic example of what it takes to develop a well-integrated

performance assessment and appraisal system within the O&G sector.

Objectives • Identify knowledge, attitudes, and skills pertaining to performance assessment

and appraisal systems

• Apply the essential principles in coping and dealing with employees and

processes inherent in Performance Assessment

Topics

Covered

Performance Management & Appraisals Systems• Foundations of performance management and appraisals• Performance Management Life Cycle (PMLC)

Role & Participants in Performance Management• The organization• The Management• The Subordinate

Performance Management Process• Strategic Plan – KPIs• Job Analysis• Goal Establishment• Measurement

The Appraisal Process• Assessment Methods• Feedback Mechanism

Highlights• Personal Experiences• Dynamic Sessions• Work on fictitious project

Target

Audience

Recent university graduates with no working experience


Title Teaming with Passion

Overview Teaming with Passion or in short TWP is a 2 days high impact, hyperactive and

energetic training program designed at igniting and accelerating the passion and

spirit of employee towards performing collectively beyond excellence. The training

is about accepting and embracing change and engaging it with solid teamwork to

produce the required team power in the organization. It is about working together

as 1 team upholding that 1 mindset crafted by the organization.

Objectives • To inculcate positive changes

• To ensure effective communication in a timely and consistent manner

• To ignite and sustain the spirit of delivering with passion amongst staffs

• To encapsulate the positive values amongst staffs

Topics

Covered

Self Introduction & Ice Breaking

Passion Mindset• Passion to work with each other• Passion to accept change• Passion to lead other to win

King StoryThe Energy of SuccessKey Principles of SuccessThink Customer for LifeShaker GamesWorld Class Performance4 Arrows of CommunicationLet’s Begin The ChangeWinning Culture of ChangeBig HeartThe Winning Spirit of Mental Warrior

Target

Audience

Executives

Middle management

Top management


Title Fundamentals of Disaster Risk Management

Overview The course will provide participants with a fundamental understanding and risks in

dealing with disaster in relation to ICT.

Objectives • To expose participants to what disaster risk management is and how

organizations should prepare themselves to face for any form of disaster – either

due to natural forces or those that are man-made in nature.

• To showcase best practices in developing an effective DRM plan and execution

strategy

• To learn from cases (selected parts of the world) on how organizations need to

and can plan for managing disasters.

Topics

Covered

DRM Overview

Types and categories of disasters

Phase of disasters/Disaster Life Cycle

Importance of DRMDRM Strategic Planning

Components of a DRM Strategic Plan

Roles and Responsibilities in DRM (Organizational Level)Emergency/Disaster

Operations Centre (D/EOC)Best Practices

Selected cases on DRM from different parts of the world

Role of ICT and DRM

Experiences from around the world including CEMAS Malaysia

Using games in DRM and planning

Communities and Resilience

Linking organizational plans to community preparedness

Cases in community resilience

Practical Workshop

Groups respond to a given situation – as DRM planners

Summary

Points and consideration for developing and executing a DRM plan at the

organizational level

Target

Audience

The course is designed for both managerial and executive level in the organization,

and is delivered in a bottom-up fashion – i.e. no prior knowledge or exposure to

DRM is necessary. It is envisioned that the program will target all those involved in

business continuity planning as well.


OUR TEAM OF EXPERTS

Dr. Rachid Alami, PhD, MBA, MSc, MIT Leadership certified – 20 years

of experience in industry, services, education and consultancy with

international firms in USA, Canada, France, Africa and Middle-East. He

is an expert in executive training and educational research and gets

certified in applied research in education from University of London. He

is member of British Institute of Consulting – ICT and Canadian Society

for Training and Development – CSTD. Dr. Rachid Alami published

several articles and book chapters on international Human Resource

Management and Strategic Management. He provides seminars and

workshops on leadership, strategic management, project management

and Performance management.

Dr. Haniyeh Yousofpour (PhD, MBA, PMP, Six Sigma Certified) has a

doctoral degree in Human Resource Management and Organizational

Behaviour and has taught various courses at undergraduate and

graduate level at different Universities (i.e. McMaster University,

Ryerson University, and Canadian University of Dubai). She also has an

MBA with Finance Concentration. Further, she is a certified project

management professional (PMP) as well as a certified six sigma (CSSGB)

and process excellence professional. She has provided training and

consulting services (change management, project management and

process improvement) to large organizations globally such as Johnson

and Johnson, Toyota, Ontario Graduate Consortium to name a few.

Dr. Marc Poulin is a professor of Operations Management at CUD for

Graduate Studies. He was taught various operations and supply chain

management, project management, microeconomics and IT systems in

the UAE for the past five years. His research and consulting expertise is

in mass customization, in which he has presented at many international

conferences and published in scientific journals. Dr. Poulin also

provided industrial training to local companies in Dubai such as ENOC in

the oil and gas industry. Marc has over ten years of experience as a

supply chain management consultant, with six full time years in

Montreal, Canada. He has also started many companies in the health,

sports, tourism and consulting industries.

Dr. Mohammed Abuhannoud is an Assistant Professor and Chair of

Communication in the School of Liberal Arts and Sciences at CUD. He

holds a PhD and Master of Arts in Communication from Westphalian

Wilhelm University of Münster, Germany. Prior to joining CUD, Dr.

Abuhannoud was a lecturer in the Communication Department of

Phoenix College, Arizona, USA. He previously served as the Executive

Director of the American Institute for Training and Development in

Arizona.

As a passionate educator and civic participant, he received numerous

teaching and service award recognitions including the “Phi Theta Kappa

International Honor Society Mentor Award” for encouraging students

to go above and beyond in their academic studies, and the “Volunteer

Heroes: Katrina and Beyond” from the Office of the Arizona Governor

Janet Napolitano for helping meet the needs of victims of natural

disasters.

Dr. Abuhannoud’s research interests include media performance, the

quality of media output, and the independence and diversity of media

systems. He is a registered member of the International

Communication Association (ICA), the Association for Education in

Journalism and Mass Communication (AEJMC), and the Broadcast

Education Association (BEA). . He speaks English, German, Russian and

Arabic.

Dr. Aziz Mulay Shah has proven, on the job experience related to

project management, corporate security planning and assessments,

security analysis and expertise, financial crime intelligence collection,

protection of assets, management consulting, security sector

information collection and analysis, military affairs, public safety, and

defence policies.

His background involves work experience in security management and

diplomacy with an emphasis on Canadian foreign policy in the Middle

East including the Middle East Peace Process, regional security, macro-

economic developments in the Gulf States, and countering terrorism

and extremism. His short-term goals include developing additional

knowledge and expertise related to Middle East issues as well as

learning Arabic.

Dr. Sherif Moussa received his Ph.D in Electrical and Computer

Engineering from University of Quebic Trois-Riviers, Canada in 2013,

and his MSc degree in Electrical and Computer Engineering form

University of Waterloo, Canad in 2005. His research areas are wireless

communication, computer networks, and VLSI design. His research

specifically focuses on MIMO-OFDM algorithms, multiple access OFDM,

FPGA design and optimization. He is currently an Assistant Professor at

School of Engineering, Canadian University of Dubai, UAE. Prior to

joining CUD, he was a lecturer at School of Engineering, Centennial

College, Toronto, Canada. Dr. Sherif is Cisco Academy Instructor for

CCNA and Sun certified programmer for Java 2 Platform.

Dr. Hoshiar Nooraddin holds a Ph.D. in Urban Design from the

Department of Urban Design and Planning at the Norwegian University

of Science and Technology NTNU, Trondheim, Norway. In the present

Dr. Nooraddin is Assistant Professor at the School of Architecture and

Interior Design, Canadian University of Dubai.

Dr. Nooraddin has long and various international experiences as

architect, urban designer, Manager and researcher. He has arranged

and attended several international Conferences, Workshops and

Forums. He has written numerous published articles and books about

architecture, urban Design, Heritage, and sustainability. He has

designed and directed various architectural design, urban design,

Environmental Impact Assessment Studies, and facilities along with

conducting detailed architectural specifications and technical

specifications related to these projects. His works are based on the

multidisciplinary perspective and understanding local needs.

Among his recent projects are, Street design of Fredriks gate in Oslo,

Norway, the Master Plan for Orient University in Tripoli-Lebanon, the

new Campus of Salahaddin University in Erbil, and the Master Plan for

Arat Industrial City in Erbil, Kurdistan Region-Iraq.

Dr. Nooraddin is fluent in Norwegian, English, Arabic, Kurdish, Turkmen

Dr. Anas R. Najdawi has a PhD. In e-Business from University of

Salento in Italy. Both his academic and professional experience was

established in the fields of information systems, business leadership,

and business innovation and closely to apply on real industry problems

real projects to design and implement Online strategies.

Dr Fadi Fayez is a former DBA and Database Developers as well as a

professional trainer on Data Sciences including Data Achieving, Data

Mining and Databases. Currently an associate professor at the

Canadian University Dubai and previously head of MIS at Philadelphia

University and course leader at Huddersfield University.

Dr. Mohamed Ben Moussa is an Assistant Professor at the Canadian

University of Dubai. Before joining CUD, he was a Post-Doctoral fellow

and member of Canada Research Chair in Technology & Citizenship

Group at McGill University, Canada. He received a PhD in

Communication Studies from Concordia University, Canada, and an MA

in Communication from The University of Leeds, UK. His research

interests include new media and social movements, media

convergence and journalism, international communication, ICTs and

development, among others. In addition to contributing to several

edited books, Dr. Ben Moussa’s publications have appeared in Applied

Journalism & Media Studies, Westminster Papers in Communication

and Culture, Arab Media and Society, Canadian Journal of

Communication, Stream: Culture, Politics, and Technology, among

others.

Dr. Wided Dafri has been involved in various activities and training

related to international relations, public relations and journalism,

communication and human resource; She participates and organizes

international conferences and programs with many Ministry in UAE

which received recognition from relevant bodies; and she was

delivered many training books.

Dr. Wided received the Certificate of “Excellence in Scientific Research”

from Yarmouk University, Jordan and won the first prize at the level of

the Hashemite Kingdom of Jordan for participating in a scientific

research in the 10th Research Contest of Jordanian Universities

2007/2008 which was organized by the Center for Middle Eastern

Studies.

Dr. Wided received the Certificate of “Excellence achieve of teaching"

from Canadian University in 2014, and she was selected by MOI for

training the "Excellence Diploma in Customer Service" in 2014 and

2015.

She holds a bachelor and Master degree in Political Sciences and

International Relations and PhD in International Relations and Media,

and assumed various positions scientific and administrative in UAE and

in other countries

Said Baadel have worked in the Industry in Canada for 8 years in

different fields and industries gaining valuable experience from

companies that are leaders in their fields. He has also worked as a

consultant for Deloitte & Touche, the top of the Big 4 companies in

Financial Advising in the world and received a standing ovation in their

annual employee retreat for a project done single handed for the

provincial government.

Corporate Training & Consultancy Services 2015

Dr. Ahmad Jaffar’s personal motto is his “best is yet to be”. He

believes the best pedagogy is by providing practical hands-on with

necessary dogmatic theories. His academic philosophy is that

academicians must lead students by examples, guide as mentor,

interact as best friends and be concern as parents. With a decade of

industrial experiences, he progressively switched careers from sales to

banking, subsequently in IS/IT and ends as a Regional IT Support

Engineer with Gillette Management Inc. supporting Asia-Pacific. As IT

professional, progressively Dr. Jaffar elevated his expertise from a

Systems Operator in a bank to be a turn-key IS applications developer.

In this capacity, with numerous successful projects for SME &

Corporate organizations within ASEAN region, he excelled in

redesigning business processes to improve clients’ competitive

advantage. He is also heavily involved in clients’ strategic alignment of

their IT operations in support of their business strategies. Dr. Jaffar’s

most signification industrial achievement as Systems Analyst cum

Consultant was being headhunted by Gillette and involved with

merging Duracell Asia operations with Gillette Asia-Pacific. These

experiences achieved without tertiary education, which he 1st acquired

at the age of 33years old.

Joining Staffordshire University (UK) in 1997 as a restless final year

honors student, his maturity in articulating academic concepts to

industrial applications earned him 2 scholarships to finish his MSc with

Distinction and PhD in Information Systems, of which he completed all

his 3 degrees within 6 years.

Dr. Jaffar area of expertise is within business process engineering with

emphasis in Enterprise integration through computerization. In

academia, he progressed as lecturer with University of Wales, Assistant

Professor with United Arab Emirates University and appointed Chair for

EBusiness, Accounting and Finance programs with Canadian University

of Dubai. Promoted to Associate Professor, currently Dr. Jaffar is

focusing on his teaching and conducting research in optimizing Data

Mining in Business Process Analysis. In these capacities, he provided

leadership in delivering accredited education assimilating students-

centered learning and preparedness for industrial needs as well as

supporting academic administration towards operational effectiveness.

While previously involved in acquiring ABET accreditation, he is also

involved in AACSB application for current university. In such

management roles, he is effective as mentors to his faculty members

and colleagues within his School of Business.

Dr. Chris I. Enyinda is a Professor and former Chair of Department of

Marketing and International Business, School of Business

Administration at Canadian University of Dubai (CUD). Before joining

CUD Chris was Professor and Coordinator of Logistics/Supply Chain

Management and International Business, College of Business and Public

Affairs at Alabama A & University (AAMU), Huntsville, USA. Chris was

also the AAMU Faculty Senate President. Chris was the former

President of the International Academy of African Business and

Development. He holds a Ph.D. in Logistics/Operations and Supply

Chain Management from North Dakota State University, Fargo, USA.

He also holds a Ph.D. in Applied Economics and Marketing from the

University of Tennessee, Knoxville, USA. He holds an MBA (Marketing &

Management) and MS (Economics/Management from AAMU. He has

published scores of papers in a number of journals and peer-reviewed

proceedings. He has received many outstanding and/or best paper

awards. His area of research interests and Corporate Training include

logistics/operations and supply chain management, project

management, purchasing/supply management,

healthcare/pharmaceutical marketing, quality/lean management,

enterprise risk management, and change management.

He has done consulting and executive training in the USA for Boeing,

Rolls-Royce, Manzi Metals, Inc., Purdy Corporation (Aerospace

Manufacturing), DACA (a Machine Tooling Company), Teledyne Brown

Engineering, Precision Machine Manufacturing Company, American

Intercontinental University, U.S. Air Force and U.S. Navy, ISS, Inc./DOD

Mentor-Protégé Program, Lockhead Martin Marietta Energy Systems,

and for CUD and Grapevine Nigeria.

Jeanette Teh is a Canadian-qualified lawyer who has lived in Dubai for

over six years. Her academic qualifications include an undergraduate

degree in Psychology and the combined law/MBA program, all from the

University of Toronto.

In her decade-long tenure as a lawyer, she worked at a major Canadian

law firm and as in-house legal counsel in both Toronto and Dubai,

including at Al Tayer Group LLC, practicing in diverse areas of law and

industries from luxury consumer goods, automotive to construction

and IT.

Jeanette is currently Assistant Professor at the Canadian University of

Dubai (CUD) where she teaches UAE Labour Law, business law,

business ethics, and organizational behaviour.

Tim Graystone is a multi-skilled and multi-disciplined Trainer,

Consultant and Motivator. Furthermore he has Project Managed large

Engineering Contracts and also Skills Transfer to a variety of

organizations throughout the world. He has worked with Middle

Managers, Senior Managers and Executive levels in Military and

Government organisations in the GCC, Europe, Asia and Africa. He has

provided Business Process Engineering and Creative Improvement in

Engineering and Service Industries, as well as Executive English

Language courses for numerous clients.

His early education in the United Kingdom saw him selected as an

Officer into the Royal Navy where he developed not only technical skills

but also vast experience in networking, counselling, leadership and

management. He became a consultant trainer to the Armed Forces of

Saudi Arabia and Kuwait before gaining vast commercial experience in

a variety of financial institutions before setting up his own company in

Financial Investment Consultancy. He was then ‘head-hunted’ to be

Marketing and then Managing Director of an International Consultancy

with offices in USA, Hong Kong and Kuwait.

Some projects he was involved include:

• Project Manager to Engineering Dry-docks

• Project Manager first Aircraft Technician Training School in Saudi

Arabia

• Project Director of Naval Training for Royal Saudi Naval Forces

• Project Manager of HR Skills Transfer to Kuwait Naval forces.

• Project Manager to Business Re-engineering in Arab National Bank

All in all, he conducted 150+ courses to a client list including Philip

Morris, BMMI, Shell, Royal Saudi Naval Forces, Kuwait Navy, Royal

Saudi Air Forces, BAES, Arab National Bank, Kuwait National Guard,

National Bank of Kuwait plus many clients from West Africa.

Dr. Farooq Haq is an Australian national with a PhD from Charles

Darwin University, Australia in 2011. PhD title: ‘Marketing Spirituality: a

tourism perspective’. Lecturing marketing courses in Central

Queensland and Charles Darwin Universities in Australia since 2003.

Joined Canadian University of Dubai in 2012. Research expertise in

tourism marketing, spiritual, medical tourism and Islamic marketing,

Halal branding and special product marketing.

Dr. Nnamdi Madichie has been involved in entrepreneurship

education for over a decade. Having started out with the launch of a

course on SME Marketing at the University of East London in

2006/2007 and published on enterprises of ethnic minority in London -

from Nigerian restaurants in London to Business Support providers also

in London. He has also been involved in research on Nigerian cases

from Mama Cass Restaurants, to the 51 Iweka Road Project in Onitsha

(Eastern Nigeria) as well as on the Nigerian Movie Industry, Nollywood.

Dr. Madichie sits on the editorial board of numerous international

journals including the Journal of African Business as well as holding the

current position of Editor-in-Chief for the African Journal of Business &

Economic Research (abstracted and indexed in ABDC, Cabell's List,

EBSCO and now IBSS/ ProQuest).

His co-authored paper in the International Journal of Bank Marketing

has been cited 32 times; and my sole authored paper on African

Footballers in the English Premier League Football published in

Management Decision has been cited 20 times. This is in addition to his

2009 paper entitled “Marketing Theory & Practice: The Case of the Egg

Card,” in Marketing Intelligence & Planning (an A Journal) having won

the 2010 Emerald Literati Best Practical Implications Paper Award.

Finally, in 2014 alone, he has already published two book chapters by

Routledge, a leader in its field: (i) Demarketing (chapter 13); and (ii)

The Routledge Companion to Business in Africa (chapter 11). I have also

published papers on Nigeria and Africa in the Journal of African

Business (Taylor & Francis).

Joaquin Busch was born in 1969 in Buenos Aires, graduated in

Economics in Buenos Aires to move to Germany and start my design

ambitions. I studied Communication Design in Wiesbaden, Germany.

Found a job as graphic designer in a innovative small design shop called

3deluxe. I stayed and grew with them. A few years later I was

promoted to art director and designing cutting edge buildings and

interiors. We won a set of renowned awards and where considered

amongst the top design studios in Germany. 2011 I decided to move on

and moved to Abu Dhabi, UAE to design concepts for TDIC and ADNEC.

2013 I was hired as full time lecturer by CUD, teaching design studios

and visualization courses.

Karim Momtaz El Sayed Soultan graduated from Helwan University

in 1989 with Accounting Degree. Started to learn computer on 1995

and that time learnt the basics of VBA when it was mainly working with

Excel. Started to develop solutions using the Visual Basic Programming

language , and then discovered the several benefits of using Visual

Basic for Applications with Microsoft Access Database to provide

different custom applications which analyze data, provide reports

automated based on data entry completion, at the same time using

VBA with Excel to automate complicated tasks and produce solutions

such as moving Dashboard that read data from Database. Solutions

Developer: has the ability to find solutions by evaluating the

requirements then applying logical thinking in addition to using

advanced computer skills.

Sijo Sudheendran has experience as Lab Instructor/ Lecturer handling

various subjects in computer networking. He also had the opportunity

as Computer Networking professional with experience in Information

Technology including Network Administration, VoIP solutions, Wireless

solutions, IT infrastructure Management, Anti-X solutions & Customer

Support. Sijo holds two masters degree in computer networking and

computer communication and a bachelor degree in Electronics with

Computer Hardware.. Sijo are also a certified Cisco and Microsoft

professional.

Dalal Halalat has been in education industry for more than twenty

years specializing in Arabic Language and Communication Skills. She

has been teaching in various education institutions in UAE and has

published a book entitled “Human Communication Skills in Arabic”

which was published by Dar Al Kitab AlJameai, Dubai, UAE. She was

also involved in producing a few chapters in another book entitled

“Islamic Thought” which was published by Dar Al Falah, Dubai, UAE.

She also is a certified professional in journalism and editing. Dalal holds

a master degree in Arabic Linguistics and is currently pursuing her PhD

in Arabic Language at International Islamic University Malaysia. She

speaks Arabic and French fluently.

Prior to joining CUD, Professor Susan Zeidan worked as an Associate

Professor at the American University in Dubai. She also held academic

and research appointments at Victoria University in Australia, where

she served as a project manager and research fellow in the School of

Accounting and Finance, and a lecturer in the Doctor of Business

Administration Program.

Professor Zeidan also did consulting work for several organizations.

Before she started her academic career, she worked in the Banking

industry.

Professor Zeidan Susan has served on the International editorial board

of the Journal of Business Systems, Governance and Ethics since 2008,

and has acted as a reviewer for several conferences and journals

including the Academy of Management conference and the Asian

Review of Accounting Journal. Her research interests include innovative

human resource management, intellectual capital, psychological

contracts, employee attitudes and behaviors, and organizational

downsizing. Professor Zeidan has published her work in several journals

and has presented at various conferences including the Annual

Academy of Management conference, Australia and New Zealand

Academy of Management (ANZAM) conference and the Academy of

Marketing Science conference, among others. Her publications have

resulted in several research awards including a “Best Paper” award and

a “Highly Commended Paper” award.

Stephane Chabas is currently the creative Director and Media

specialist of Canadian University Dubai TV, an AudioVisual hub located

in Canadian University of Dubai. Stéphane has produced, directed or

shot documentary films on 3 continents. He is one of the pioneers of

the web documentary and was one of the driving forces behind Rhone-

Alpes TV, a web TV sensation. Stephane has collaborated with many

famous brands such as Nissan, Renault, Milka, Mercks, and the leading

TV station in France; France 5, France 3, Euronews, and M6.

Over the past 30 years, Campbell Tennis has worked with individuals

and organisations in the public, private and with NG organisations. His

hands on approach to training and development has enabled him get

close to his clients and help them identify solutions specifically tailored

to their needs. Campbell is an experienced human resources

professional with 35+ years in corporate training and project

management. He is able to devise and implement customised HR

strategies designed to augment internal processes on target, on time

and on budget.

Throughout his career, Campbell has designed and delivered a wide

range of HR programmes and courses including Leadership and

Management Training, Project Management, Team Building, Coaching

and Mentoring Skills, Interview Skills, Health and Safety, Appraisal

Training, Performance Management, Change Management, Motivation

and Delegation, Induction, Supporting Individuals, Assessing

Performance, Stress Management, Maintaining Discipline, Resolving

Conflict, Communications, Negotiating Skills and Outdoor

Development. He has worked with clients in a multi-cultural

environment in the UK, Ireland, Libya and the Middle East.

Campbell is a member of the Chartered Institute of Personnel and

Development, is an Accredited Centre for the Institute of Leadership

and Management, formerly NEBS Management, he holds the Diploma

in Training Management, the NEBOSH Certificate in Occupational

Safety and Health and Advanced Food Hygiene Certificate and a

Certificate in Counselling Skills.

Dr. Abdalla Abu Libdeh is an associate professor at CUD. He is a

graduate of Columbia University N.Y. in the field of TESOl and

Communication. His research interests are in teacher preparation and

language learning. Before coming to CUD he served as a dean of

Education, Vice president and President in Al Ain University of Science

and Technology.He also served as Vice President of TESOL Arabia

International .

Dr. Rami El Khatib, a Canadian citizen, received his B.S degree in

Biology from the American University of Beirut, Lebanon in 1998.

Afterwards, Rami entered the Graduate Program in Biology at Rutgers

University, New Jersey, U.S.A where he was conferred the M.Sc. in

Biology degree, and the Ph.D. in biology in 2004. The emphasis of

Rami’s thesis was on ecophysiology, biochemistry, cellular and

molecular biology. Following the completion of his Ph.D. degree, Rami

held a Postdoctoral Research Associate post at the University of

Calgary, Alberta, Canada. His Ph.D. and Postdoctoral work were

presented at several conferences and published in several journals.

Rami taught different science-related courses in various universities.

Dr. Rami is currently an Associate Professor and the Chair since 2007 of

the School of Environment and Health Sciences at the Canadian

University of Dubai. He has been an active member in his community

with projects, services and research publications related to different

environmental and health topics in the surrounding community.

Dr. Shambavi Rajagopal | After working with Market Research

organizations and providing Marketing consultancy for 18 years in UAE,

I decided to do my MBA in Marketing. Before the end of the course I

knew teaching was my calling. PhD happened to be the path to

research Consumer behaviour and Retailing in this multicultural

society. Evolving new teaching methods for undergraduate and

postgraduate students along with inspiring young minds is my forte.

Teaching is not just a hobby but my passion.

Having 24 years of Industry experience in UAE, since 1989 along with 7

years of teaching at the University level, helps me bridge the gap

between academics & industrial practice.

John Dixon was born in 1968 in India, completed my graduation in

1989 and worked with one of the Indian companies. I came to UAE in

1995 and worked with a 5* hotel for 5 years and joined with American

University of Sharjah. I worked in AUS for 6 years and joined with CUD

from 2008 on wards. I completed my MBA from CUD in 2013.

Dr. Faridah Maarof is currently the Executive Director of Instituional

research and Planning of Canadian University Dubai. Prior appointed at

her current post, she was the Senior Director, Office of Strategy

Management, Multimedia University and General Manager of Group

Strategy in Telekom Malaysia. She started her career as a teaching

assistant in University of Arkansas in 1984 before she became a

lecturer in UPM and UTM Malaysia. She was the consultant of BSC

Development and Implementation for Multimedia College and she was

the head of consultant to MARFF, Indonesia.

Dr. Faridah received her Engineering Doctorate in Business

Management, BATC, University Teknologi Malaysia. Her other academic

qualifications include an Master in Business Management (IGDS) from

Warwick University, MSc in Operations Research and BSc in Statistic

from Western Michigan University, and Diploma in Technical

Translation from Dewan Bahasa dan Pustaka (Computer Science). She is

also a certified Management Accountant from Australia.

Dr. Faridah is actively delivering talks and trainings especially on

Performance Management and Balanced Scorecard. Among companies

that have been benefited including Telekom Malaysia, VADS, IIUM,

Celcom, Pernec, PT Telkom Indonesia, Malaysia Airports, Kuwait

Finance House and many other organizations, ministries and

government agencies.

Florian Techel holds a Master of Architecture from Ball State

University in Indiana and has been teaching Architecture and Interior

Design for over 20 years in Germany and the UAE.

His fields of interest are in sustainability and energy efficient building

design and the philosophical antagonism between man and nature, as

well as, advancing the field of Building Information Modelling (BIM),

the successor to Computer Aided Design (CAD) in the building industry.

Sabihah Saleh has more than 11 years of experience working in BPO

(Business Process Outsourcing) Industry and has been working as

Manpower Planner (also known as Workforce Manager) with various

top performing organizations in Malaysia and Australia such as Maxis

Communication Berhad, DHL Worldwide, Telekom Malaysia and

Datacom South East Asia.

She has involved with many high performance projects and cost saving

initiatives such as:

• Transformation Project for DHL and Telekom Malaysia (TM) Fixed

Line

• Operational Improvement Project for Celcom Malaysia

• Rationalization Project; a merger between the contact centre of

Telekom Malaysia Fixed Line and Internet Services

• Centralized Forecasting and Scheduling for Telekom Malaysia Fixed

Line throughout 5 states of Malaysia

• Consultation on FTE and Manpower Efficiency for Microsoft Contact

Centre for Asia Pacific, Hewlett Packard and Samsung under

Datacom South East Asia (based in Australia)

Since the last 5 years she has shifted to Education Industry and has

been working with Multimedia University in Malaysia (MMU) on

Strategy & Performance Management. In November 2013, she came to

Dubai to work with Canadian University of Dubai (CUD) as Head of

Business Performance.

Maria Jade Catalan –Opulencia | A well-organized, diligent and

skilled professional with over 26 years experience in providing

exceptional services in teaching, research, extension and administrative

tasks in higher education . A visionary who anchors on motivating

students to do beyond academics so to develop into multi-faceted

personalities in order to cope with the demands of the twenty first

century. Strong interpersonal skills that have contributed to

establishing outstanding rapport with students, management, co-

workers and community. Especially effective in problem resolution,

efficient and excellent in written and oral communication skills.

Received awards, special commendations and recognition.

Dr. Mohammed Nurul Alam M.Com (Ctg), PhD, Lund University,

Sweden, currently Assistant Professor in Accounting, Department of

Accounting, College of Commerce and Economics, Sultan Qaboos

University. He has done extensive research on financing Small

Entrepreneurs in countries like Turkey, Cyprus, Sudan, Pakistan and

Bangladesh. He has over 30 years of teaching experiences in different

commerce subjects including entrepreneurship and small business and

international business

Ray Aria (PhD Candidate, MSc, PMP, Six Sigma certified) doctoral

studies is focused on business administration and management science.

He has a bachelor’s and master’s degree in software and computer

engineering. He has also several years of professional work experience

in management roles and also as a consultant in Canada and abroad for

both private and public sector. Further, he is a certified project

management professional (PMP) as well as a certified six sigma (CSSGB)

and quality assurance professional.

Armin Klausmann is a professional with high scientifically-based

expert knowledge in theory and practice. He holds masters degree in

Business Counselling, Counselling Psychology and Management

Science. Armin has twenty years of teaching experience in

internationally renowned universities and organizations and has

extensive practical experience gained in high-level leadership and

management positions in politics and economy.

Shaza Ferzli has a high entrepreneurial spirit with excellent culture

adaptation skills. She has over than 7 years experience in Academic

education in the areas of Public relations, Promotion, Corporate

communication, Marketing research, Decision making, research

methods, Direct Marketing, E-Marketing, Marketing channels, Brand

Management, Advertising, Organization theory and Organization

behavior. She has also a vocational educational training experience

where she has delivered more than 150 training courses and

workshops in the areas of marketing, communication, leadership skills

and much more. On the other hand, she has long industry experience in

areas like copy writing, professional writing, media planning and

business development. Her work experience has enhanced her

academic and vocational sessions outcomes with practical hands on

cases.

Karen Renae Owens is an accomplished, results-driven global

professional with 15 years of leadership experience within the

nonprofit, telecommunications, and financial services industries in

North America, Africa and Asia. A leading international thinker, Karen

has several years of nonprofit experience specializing in capacity

building, leadership development, program management and

collaborative partnership development in Africa and Asia. In 2009, she

launched her own consulting firm – KRO Consulting LLC – that offers a

suite of advisory services to her clients, of which Harvard University

was her first.

The flagship business offering of Karen’s consulting firm is the

Corporate Social Reinvestment (also known as Corporate Social

Responsibility or simply CSR) strategy development. Specifically, KRO

Consulting LLC offers clients targeted business strategies on how to

build successful CSR programs that directly complement and are fully

integrated into the organization’s long term business, growth and

operational strategies. Also, Karen’s consulting firm offers a customized

leadership development workshop. With a focus on leadership

influence, Karen demonstrates an understanding of how influence and

persuasion are essential to leadership efficacy. By using GPS: Global

Perspective Synergy©, an original concept developed by Karen, she

teaches her audience to employ leadership and decision-making

capabilities that are essential to building effective teams and corporate

partnerships.

With nearly two decades of total professional experience, Karen has

worked for multinational Fortune 500 Corporations such as Verizon,

PricewaterhouseCoopers LLP, Wachovia Bank and as a contractor for

Lehman Brothers. She also served as the Deputy Director for Domestic

Policy for the William J. Clinton Foundation in New York. A graduate of

Howard University’s School of Business, Karen also earned a Master of

Urban Planning in Economic Development from New York University

and a Master of Divinity from Duke University. Currently, she is

enrolled in a joint Executive Master of Business Administration (MBA)

degree program at Columbia University, London Business School and

The University of Hong Kong.

Date post:	27-Jul-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times