Value Creation by Customer Value Foundation
Corporate Unconsciousness: A Wakeup Call
Corporate Consciousness, the very soul of a company is generally missing in many companies, though it is masked by things like CSR and motherhood mission statements
Corporate Consciousness means building a culture of consciousness and awareness and doing the right thing for stakeholders. Stop being unconscious
Value Creation by Customer Value Foundation
Corporate Consciousness: Leads to more Stakeholder Wealth
In the book, “Firms of Endearment”, (Sisodia, Wolfe and Sheth) show that firms that have corporate consciousness made more money and 8.4 times higher shareholder returns in a 10 year period than the S&P returns and 3.1 times the returns that Good to Great companies gave.
And Values Create Value
Creates Customer Value and higher PricesConscious Capitalism is the Goal
Value Creation by Customer Value Foundation
Means do not Justify the Ends
In the long run, Conscious Capitalism is a game changer for you
Using means that are not quite right can lead to disaster, such as the 2G scam or Coalgate
Value Creation by Customer Value Foundation
In my mind Corporate Consciousness can be broken down to the three “R”s
ReverenceRespectResponsibility for People and the Environment
“Streinbrecher”
Value Creation by Customer Value Foundation
How to Build a Good Corporate Conscious Culture?
Value Creation by Customer Value Foundation
1. See Corporate Conscious Culture as Real Bottom Line of your Company
Value Creation by Customer Value Foundation
2. Forget Profit Capitalism, Stop Corporate Unconsciousness
Value Creation by Customer Value Foundation
3. Create Value for the People (Employees and Customers)
Value Creation by Customer Value Foundation
4. Think you are in People Business
Value Creation by Customer Value Foundation
What Good Corporate Consciousness Can Do
Builds a Culture of Trust, of Ethics, of Teamwork, Value Creation flourishes in such environmentCapitalism of CaringEncourages Openness, Change and Easily
Outperform Competition
Value Creation by Customer Value Foundation
Transforms the Hearts and Minds of Leaders to Generate a New Mind Set in Business
Conscious Capitalism, Conscious Leadership and Conscious Culture becomes the Norm (or Core Values)
Value Creation by Customer Value Foundation
Be the Change you want to see in the world
“Mahatma Gandhi”
Value Creation by Customer Value Foundation
Thanks!!!!
Gautam MahajanPresident
+91 9810060368mahajan@customervaluefoundation.comwww.customervaluefoundation.com
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