Corporate
Overview
Cirrus is a leader in audio, video, and precision mixed-signal ICs for
consumer entertainment, automotive, and industrial applications
Premier Silicon for Digital Entertainment Electronics!
Entertainment Processors™ Plus Mixed-Signal Expertise Drive Cirrus Total-E™ Solutions
Mixed-Signal ICsADC, DAC , Interface and CODEC for Consumer, Industrial,
and Automotive Applications
VideoEntertainment Processor™
Total-E™ for DVD Player, DVD Recorder,
PVR
AudioEntertainment Processor™
Total-E™ for Home, Portable and Automotive
Only Cirrus Offers the Total System Solution
Remote Control
Mic in
Inputs Outputs
Audio & Video
AudioProcessor
VideoProcessor
AudioConverter
Video Converter
Typical Consumer Application Example
DigitalAmplifiers
Digital Signal Out
Digital Signal in
AudioConverter
Only Cirrus Controls the Total System Performance
Mixed-Signal Audio Video+ =+
VideoConverter
Historic Overview- Cirrus Logic
� Founded in 1984 in Silicon Valley; went public in 1989� Key products were read channels for disk drives, graphics and data
communications products� Acquired Crystal Semiconductor in 1991
� Founded in 1984 in Austin, strong mixed-signal technology and precision data acquisition devices
� New focus on consumer entertainment since 1998� New direction away from the commodity PC Industry to the high
growth digital consumer audio and video applications � Strengthened consumer focus with 4 acquisitions in
2001� Peak Audio (Commercial Audio), ShareWave (WLAN), LuxSonor (DVD
Player), Stream Machine (Video Recording)
Our Market Leadership Position
� Digital Audio Leadership � Dominant supplier of digital home audio solutions � Leading supplier of digital portable players� Emerging leader in audio and video convergence products
� Emerging Video Recording Leadership� More than 2 million DVD players shipped in our first year� First with mass market priced DVD recorder solution
� High Performance Mixed-Signal Leadership� Largest supplier of digital audio ICs*� Shipped over 120 million converters in 2002
Source: Forward Concepts
Cirrus Customers Represent the World’s Best Consumer Brands
VideoAudio
Mixed-Signal
Cirrus Leads in Mixed-Signal Technologies – Enabling Today’s New Home and Automotive Entertainment
Products and High-Precision Industrial Measurement
Mixed-Signal ICsADC, DAC, Interface and CODEC for Consumer, Industrial,
and Automotive Applications
Mixed-Signal Is the Foundation of Cirrus Digital Entertainment Solutions
� Leadership technology portfolio� Video DAC� Audio ADC, DAC, CODECs � S/PDIF receivers � Digital amplifiers � High performance industrial ADC� High precision OP-Amp � Over 900 patents - 125 focused on
Mixed-Signal
� Mixed-signal leadership in digital consumer applications
Mixed-Signal TechnologyFoundation
Port
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Aud
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Hom
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Ente
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or
DVD
Pla
yer
Ente
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men
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or
Vide
o R
ecor
ding
Ente
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or
Cirrus Total-ETM Technology Platform
Auto
mot
ive
Ente
rtain
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or
Cirrus’ Mixed-Signal Innovations� 1st Stereo DAC in an 8-pin SOIC package (98db, 96kHz)� 1st 96kHz Digital audio transmitter and receiver� 1st 120db 96kHz audio A/D converter� 1st PCM/DSD DAC (DVD Audio and SACD capable)� Highest performance multi-channel DAC� Highest performance stereo DAC� Highest performance PCM/DSD DAC� Most integrated portable DAC� Most integrated portable CODEC� Shipped 200 millionth audio DAC since 1998
New CS425xx Family DVD Audio Ready CODECs Integrates 6 Chips Into 1
� Enables 2 chip solution for AVR and car AV� All non-DSP functionality on
one chip!� Perfect match for Cirrus
audio DSP products
� Highly integrated, cost-effective scalable solution� 192kHz S/PDIF receiver� 192kHz stereo A/D converter� 6 or 8 192kHz D/A converter
Total High-Precision Industrial Solution
SensorInputs
Outputs & Connectivity
ARMProcessor
Digital to Analog
Converter
Typical Industrial Application Example
Op-AMPAnalog to
Digital Converter
Analog to Digital
ConverterOp-AMP
Ethernet
ConvertersOP-Amp Connectivity++ ARM +
Cirrus High-Precision Industrial Product Offerings
� ARM920T processor� 200MHz core, 16K-I 16K-D� MaverickCrunch™
� High I/O integration � 3 Port USB host� 1/10/100 Enet MAC� 3 UARTs� PCMCIA� I2S, SPI, AC’97� EIDE interface� Memory interface controller
� SDRAM, ROM, Flash, SRAM� LCD, touch screen, and keypad
controllers
� Timers, flexible interrupts, and GPIOs
New Cirrus ARM9 Processor
16KB DCache
16KB I Cache
CrunchTM Engine
M M U
ARM920T
Touch Screen &Keypad
Interface
Clocks and
Timers
12 ch.DMA
UnifiedSDRAM
I/F
SRAM &Flash
I/F
3 PortUSB Host
EIDEI/F
I2SSPI
Maverick LockTM
Boot ROM
Memory & Storage
Serial Ports
User Interface
UARTs (3) w/
Bus Bridge
Interruptsand
GPIO
EthernetMAC
LCD I/F
PCMCIA
New CS3001 – Ultra Low Noise, Low Drift Operational Amplifiers for
Industrial Measurement � Industry first - low noise &
drift amplifier� Low offset: 10 mV� Low drift: 50 nV/°°°°C� High open-loop gain: 200 dB min � Low noise 6 nV/[email protected] Hz� Industrial temp (-40ºC to +85ºC)
� Proprietary MultipathTM
amplifier technology� 10x better system noise� 4x better system drift than
competition
Source: published product sheets and CRUS
From High-End Audio Quality to Compressed Audio – Cirrus is the Worldwide
Leader in Digital Audio Solutions
AudioEntertainment Processor™
Total-E™ for Home, Portable and Automotive
Audio
Cirrus Audio Solutions
Home Audio
A/V Receiver DVD Receiver
Portable Audio
Personal MP3/WMA Players Multi-Channel Digital Audio Solutions
Automotive Audio
Home Audio driven byDigital Multi-Channel Surround-Sound
• High availability of digital multi-channel content DVD• Advanced algorithms turn any content into digital multi-channel
Stereo Content
Multi channel Content
Any other Audio Source
MixingStereo
into Multi-Channel Output
Decoding Digital
Content into Multi-Channel Output
Cirrus DSP Positioning in AVRs
•AC3/DTS/PLII•5.1/6.1•5ch x 100W
CS493xx
•AC3/DTS/PLII•96/24•6.1 •DVD-A BM•6 ch x 110W
CS492xx
High-end
•AC3/PL •5.1•5ch x 70W
•THX •96/24•7.1•7ch x 150W
CS494xx
Ultra-Low Cost • ROM• AC3/PL, SRS Circle Surround
Highest Volume / Market Leader• Over 300 production application codes• Precision decoders• Lowest system cost
Performance and Integration Leader• Single component solution• Ultra-flexible• User programmable “framework”
overlap
overlap
Midrange/Value Range
Entry
High-Midrange
DVD Receiver Market Expected to Grow by +75% in 2003
� Making digital multi-channel an affordable mass-market solution � Combination of low-mid AVR with and low-mid DVD player � Integration provides easier use and smaller size
� Cirrus leverages its AVR leadership and DVD products into unique Total-E™ solution
+ =DVD PlayerAV Receiver DVD Receiver
Cirrus Product Positioning inDVD Receiver
� AC3/DTS/PLII� DVD Audio � Disc Changer� 5.1� 5ch x 70W
� AC3/DTS/PLII� DVD Audio� Disc Changer� 5.1 � 6 ch x 100W
� AC3/PL � 5.1� 5ch x 20W
CS982xx
Ultra Low Cost� Low cost integrated solution
Integration and Performance� High performance single-chip� DVD Audio
Performance Leader � High performance 2 chips solution � Ultra-flexible� DVD audio� Post processing effects
overlap
overlap
Midrange Range
Low end
High-End
CS493xx
CS982xx
CS981xx
Portable Audio Consumers Want…
� More Music!� A full day of music on a single CD
� Music That’s Easy to Enjoy!� End-users are already familiar with the CD format
� Affordability!� Recordable CDs is cost-effective � Sub-$50 portable CD player units enable mainstream
adoption
Cirrus Product Positioning in Portable Audio � MP3/WMA/ID3-Tag� Battery life 5-10hr� 1000-3000 Songs
CS7312
Highly Integrated CD Solution� Scalable SoC architecture � Multi-session support� CES-03 Innovation Award Winner
Performance Leader � Industry fastest ARM7 � Full set of customer tools� Highly integrated
overlap
Flash Players
CD Players
HDD Jukeboxes
� MP3/WMA/ID3-Tag� Battery life 10hr� 20-50 Songs� Solid-State
� MP3/WMA/ID3-Tag� Battery life 10-20hr� 150-200 Songs
CS7410
� MP3/WMA/ID3-Tag� 150-200 Songs
Boombox
Total-ETM Solution for Automotive Entertainment
� Cirrus enables faster adoption of consumer entertainment technology in automotive � Leveraging home entertainment expertise � Soon offering automotive quality versions of
current audio & video processors � Cirrus automotive portfolio
� 15 qualified ICs for automotive� Already shipping in volume to multiple
tier-one automotive customers � On path to be fully ISO/TS 16949 certified
AudioProcessor
VideoProcessor
Mixed-SignalADC, DAC, CODEC,
Interfaces
The Total Cirrus Automotive
Entertainment Solution
The car is becoming an entertainment environment
Cirrus is Driving High-Performance Solutions for DVD Players, DVD
Recorders, and PVRs
VideoEntertainment Processor™
Total-E™ for DVD player, DVD Recorder,
PVR
DVD Recording Reference Design As Showcased at CES 2003!
Cirrus Logic provides complete DVD Recorder solution!
Available
NOW!
� All major ICs provided by Cirrus � Features of market leader at sub-
$500 price� Full-featured DVD Player w/ +RW
Recording
� First Design Win � Mustek Featured the DVD-R100A/B at CES -full production in the Spring of 2003
PVR & DVD Combo Reference Design As Showcased at CES 2003!
� New PVR form factor � No more tapes and time-wasted
searches� DVD-quality recording & time-
shifting� No monthly EPG cost
� Next generation features� MP3 Audio Jukebox� Picture album� EPG without connectivity
� Many new customers� Samsung already in full production
Screenshots of Next Generation PVR
� Best performing DVD recording technology� CS98200 is the highest-performing DVD decoder chip on the market� CS92288 provides highest video quality over widest range of bit rates� CS92288 USB DVR recording device won CES “Innovations” Award
� Platform ready for mass production� Manufacturing kits designed provide rapid solution� CPU “headroom” to add features such as new AV formats
� Total-ETM solution backed by technology &manufacturing support� Asia-based manufacturing and design support
Cirrus Logic is Winning in DVD Recording
Global Strength With Local Support
Headquarters: Austin, TexasHeadquarters: Austin, TexasMajor Support Centers:Major Support Centers:California, London, Taiwan, Tokyo, Hong Kong, Shenzhen, Beijing
Sales Offices:Sales Offices: Design CentersDesign Centers: USA, Europe, Japan, Asia Indiana, Colorado, India, Singapore
Manufacturing Expertise and Quality Excellence
� ISO 9002 Certified Quality Management System� Continuous quality & reliability improvement
� ISO 9001 certification Dec. 2003� ISO/TS 16949* (automotive) certification June 2004� ISO 14001 (environmental) certification June 2004
� Responsive customer service� Pioneer of fabless model with major foundry
relationships
* QS 9000 Replacement
Cirrus is a leader in audio, video, and precision mixed-signal ICs for
consumer entertainment, automotive, and industrial applications
Premier Silicon for Digital Entertainment Electronics!