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corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal...

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Corporate Overview
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Page 1: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Corporate

Overview

Page 2: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus is a leader in audio, video, and precision mixed-signal ICs for

consumer entertainment, automotive, and industrial applications

Premier Silicon for Digital Entertainment Electronics!

Page 3: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Entertainment Processors™ Plus Mixed-Signal Expertise Drive Cirrus Total-E™ Solutions

Mixed-Signal ICsADC, DAC , Interface and CODEC for Consumer, Industrial,

and Automotive Applications

VideoEntertainment Processor™

Total-E™ for DVD Player, DVD Recorder,

PVR

AudioEntertainment Processor™

Total-E™ for Home, Portable and Automotive

Page 4: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Only Cirrus Offers the Total System Solution

Remote Control

Mic in

Inputs Outputs

Audio & Video

AudioProcessor

VideoProcessor

AudioConverter

Video Converter

Typical Consumer Application Example

DigitalAmplifiers

Digital Signal Out

Digital Signal in

AudioConverter

Only Cirrus Controls the Total System Performance

Mixed-Signal Audio Video+ =+

VideoConverter

Page 5: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Historic Overview- Cirrus Logic

� Founded in 1984 in Silicon Valley; went public in 1989� Key products were read channels for disk drives, graphics and data

communications products� Acquired Crystal Semiconductor in 1991

� Founded in 1984 in Austin, strong mixed-signal technology and precision data acquisition devices

� New focus on consumer entertainment since 1998� New direction away from the commodity PC Industry to the high

growth digital consumer audio and video applications � Strengthened consumer focus with 4 acquisitions in

2001� Peak Audio (Commercial Audio), ShareWave (WLAN), LuxSonor (DVD

Player), Stream Machine (Video Recording)

Page 6: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Our Market Leadership Position

� Digital Audio Leadership � Dominant supplier of digital home audio solutions � Leading supplier of digital portable players� Emerging leader in audio and video convergence products

� Emerging Video Recording Leadership� More than 2 million DVD players shipped in our first year� First with mass market priced DVD recorder solution

� High Performance Mixed-Signal Leadership� Largest supplier of digital audio ICs*� Shipped over 120 million converters in 2002

Source: Forward Concepts

Page 7: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus Customers Represent the World’s Best Consumer Brands

VideoAudio

Mixed-Signal

Page 8: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus Leads in Mixed-Signal Technologies – Enabling Today’s New Home and Automotive Entertainment

Products and High-Precision Industrial Measurement

Mixed-Signal ICsADC, DAC, Interface and CODEC for Consumer, Industrial,

and Automotive Applications

Page 9: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Mixed-Signal Is the Foundation of Cirrus Digital Entertainment Solutions

� Leadership technology portfolio� Video DAC� Audio ADC, DAC, CODECs � S/PDIF receivers � Digital amplifiers � High performance industrial ADC� High precision OP-Amp � Over 900 patents - 125 focused on

Mixed-Signal

� Mixed-signal leadership in digital consumer applications

Mixed-Signal TechnologyFoundation

Port

able

Aud

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ent P

roce

ssor

Hom

e Au

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Ente

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men

t Pro

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DVD

Pla

yer

Ente

rtain

men

t Pro

cess

or

Vide

o R

ecor

ding

Ente

rtain

men

t Pro

cess

or

Cirrus Total-ETM Technology Platform

Auto

mot

ive

Ente

rtain

men

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or

Page 10: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus’ Mixed-Signal Innovations� 1st Stereo DAC in an 8-pin SOIC package (98db, 96kHz)� 1st 96kHz Digital audio transmitter and receiver� 1st 120db 96kHz audio A/D converter� 1st PCM/DSD DAC (DVD Audio and SACD capable)� Highest performance multi-channel DAC� Highest performance stereo DAC� Highest performance PCM/DSD DAC� Most integrated portable DAC� Most integrated portable CODEC� Shipped 200 millionth audio DAC since 1998

Page 11: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

New CS425xx Family DVD Audio Ready CODECs Integrates 6 Chips Into 1

� Enables 2 chip solution for AVR and car AV� All non-DSP functionality on

one chip!� Perfect match for Cirrus

audio DSP products

� Highly integrated, cost-effective scalable solution� 192kHz S/PDIF receiver� 192kHz stereo A/D converter� 6 or 8 192kHz D/A converter

Page 12: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Total High-Precision Industrial Solution

SensorInputs

Outputs & Connectivity

ARMProcessor

Digital to Analog

Converter

Typical Industrial Application Example

Op-AMPAnalog to

Digital Converter

Analog to Digital

ConverterOp-AMP

Ethernet

ConvertersOP-Amp Connectivity++ ARM +

Cirrus High-Precision Industrial Product Offerings

Page 13: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

� ARM920T processor� 200MHz core, 16K-I 16K-D� MaverickCrunch™

� High I/O integration � 3 Port USB host� 1/10/100 Enet MAC� 3 UARTs� PCMCIA� I2S, SPI, AC’97� EIDE interface� Memory interface controller

� SDRAM, ROM, Flash, SRAM� LCD, touch screen, and keypad

controllers

� Timers, flexible interrupts, and GPIOs

New Cirrus ARM9 Processor

16KB DCache

16KB I Cache

CrunchTM Engine

M M U

ARM920T

Touch Screen &Keypad

Interface

Clocks and

Timers

12 ch.DMA

UnifiedSDRAM

I/F

SRAM &Flash

I/F

3 PortUSB Host

EIDEI/F

I2SSPI

Maverick LockTM

Boot ROM

Memory & Storage

Serial Ports

User Interface

UARTs (3) w/

Bus Bridge

Interruptsand

GPIO

EthernetMAC

LCD I/F

PCMCIA

Page 14: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

New CS3001 – Ultra Low Noise, Low Drift Operational Amplifiers for

Industrial Measurement � Industry first - low noise &

drift amplifier� Low offset: 10 mV� Low drift: 50 nV/°°°°C� High open-loop gain: 200 dB min � Low noise 6 nV/[email protected] Hz� Industrial temp (-40ºC to +85ºC)

� Proprietary MultipathTM

amplifier technology� 10x better system noise� 4x better system drift than

competition

Source: published product sheets and CRUS

Page 15: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

From High-End Audio Quality to Compressed Audio – Cirrus is the Worldwide

Leader in Digital Audio Solutions

AudioEntertainment Processor™

Total-E™ for Home, Portable and Automotive

Audio

Page 16: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus Audio Solutions

Home Audio

A/V Receiver DVD Receiver

Portable Audio

Personal MP3/WMA Players Multi-Channel Digital Audio Solutions

Automotive Audio

Page 17: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Home Audio driven byDigital Multi-Channel Surround-Sound

• High availability of digital multi-channel content DVD• Advanced algorithms turn any content into digital multi-channel

Stereo Content

Multi channel Content

Any other Audio Source

MixingStereo

into Multi-Channel Output

Decoding Digital

Content into Multi-Channel Output

Page 18: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus DSP Positioning in AVRs

•AC3/DTS/PLII•5.1/6.1•5ch x 100W

CS493xx

•AC3/DTS/PLII•96/24•6.1 •DVD-A BM•6 ch x 110W

CS492xx

High-end

•AC3/PL •5.1•5ch x 70W

•THX •96/24•7.1•7ch x 150W

CS494xx

Ultra-Low Cost • ROM• AC3/PL, SRS Circle Surround

Highest Volume / Market Leader• Over 300 production application codes• Precision decoders• Lowest system cost

Performance and Integration Leader• Single component solution• Ultra-flexible• User programmable “framework”

overlap

overlap

Midrange/Value Range

Entry

High-Midrange

Page 19: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

DVD Receiver Market Expected to Grow by +75% in 2003

� Making digital multi-channel an affordable mass-market solution � Combination of low-mid AVR with and low-mid DVD player � Integration provides easier use and smaller size

� Cirrus leverages its AVR leadership and DVD products into unique Total-E™ solution

+ =DVD PlayerAV Receiver DVD Receiver

Page 20: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus Product Positioning inDVD Receiver

� AC3/DTS/PLII� DVD Audio � Disc Changer� 5.1� 5ch x 70W

� AC3/DTS/PLII� DVD Audio� Disc Changer� 5.1 � 6 ch x 100W

� AC3/PL � 5.1� 5ch x 20W

CS982xx

Ultra Low Cost� Low cost integrated solution

Integration and Performance� High performance single-chip� DVD Audio

Performance Leader � High performance 2 chips solution � Ultra-flexible� DVD audio� Post processing effects

overlap

overlap

Midrange Range

Low end

High-End

CS493xx

CS982xx

CS981xx

Page 21: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Portable Audio Consumers Want…

� More Music!� A full day of music on a single CD

� Music That’s Easy to Enjoy!� End-users are already familiar with the CD format

� Affordability!� Recordable CDs is cost-effective � Sub-$50 portable CD player units enable mainstream

adoption

Page 22: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus Product Positioning in Portable Audio � MP3/WMA/ID3-Tag� Battery life 5-10hr� 1000-3000 Songs

CS7312

Highly Integrated CD Solution� Scalable SoC architecture � Multi-session support� CES-03 Innovation Award Winner

Performance Leader � Industry fastest ARM7 � Full set of customer tools� Highly integrated

overlap

Flash Players

CD Players

HDD Jukeboxes

� MP3/WMA/ID3-Tag� Battery life 10hr� 20-50 Songs� Solid-State

� MP3/WMA/ID3-Tag� Battery life 10-20hr� 150-200 Songs

CS7410

� MP3/WMA/ID3-Tag� 150-200 Songs

Boombox

Page 23: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Total-ETM Solution for Automotive Entertainment

� Cirrus enables faster adoption of consumer entertainment technology in automotive � Leveraging home entertainment expertise � Soon offering automotive quality versions of

current audio & video processors � Cirrus automotive portfolio

� 15 qualified ICs for automotive� Already shipping in volume to multiple

tier-one automotive customers � On path to be fully ISO/TS 16949 certified

AudioProcessor

VideoProcessor

Mixed-SignalADC, DAC, CODEC,

Interfaces

The Total Cirrus Automotive

Entertainment Solution

The car is becoming an entertainment environment

Page 24: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus is Driving High-Performance Solutions for DVD Players, DVD

Recorders, and PVRs

VideoEntertainment Processor™

Total-E™ for DVD player, DVD Recorder,

PVR

Page 25: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

DVD Recording Reference Design As Showcased at CES 2003!

Cirrus Logic provides complete DVD Recorder solution!

Available

NOW!

� All major ICs provided by Cirrus � Features of market leader at sub-

$500 price� Full-featured DVD Player w/ +RW

Recording

� First Design Win � Mustek Featured the DVD-R100A/B at CES -full production in the Spring of 2003

Page 26: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

PVR & DVD Combo Reference Design As Showcased at CES 2003!

� New PVR form factor � No more tapes and time-wasted

searches� DVD-quality recording & time-

shifting� No monthly EPG cost

� Next generation features� MP3 Audio Jukebox� Picture album� EPG without connectivity

� Many new customers� Samsung already in full production

Screenshots of Next Generation PVR

Page 27: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

� Best performing DVD recording technology� CS98200 is the highest-performing DVD decoder chip on the market� CS92288 provides highest video quality over widest range of bit rates� CS92288 USB DVR recording device won CES “Innovations” Award

� Platform ready for mass production� Manufacturing kits designed provide rapid solution� CPU “headroom” to add features such as new AV formats

� Total-ETM solution backed by technology &manufacturing support� Asia-based manufacturing and design support

Cirrus Logic is Winning in DVD Recording

Page 28: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Global Strength With Local Support

Headquarters: Austin, TexasHeadquarters: Austin, TexasMajor Support Centers:Major Support Centers:California, London, Taiwan, Tokyo, Hong Kong, Shenzhen, Beijing

Sales Offices:Sales Offices: Design CentersDesign Centers: USA, Europe, Japan, Asia Indiana, Colorado, India, Singapore

Page 29: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Manufacturing Expertise and Quality Excellence

� ISO 9002 Certified Quality Management System� Continuous quality & reliability improvement

� ISO 9001 certification Dec. 2003� ISO/TS 16949* (automotive) certification June 2004� ISO 14001 (environmental) certification June 2004

� Responsive customer service� Pioneer of fabless model with major foundry

relationships

* QS 9000 Replacement

Page 30: corporateoverview 3 10 03Overview. Cirrus is a leader in audio, video, and precision mixed-signal ICs for ... Emerging leader in audio and video convergence products Emerging Video

Cirrus is a leader in audio, video, and precision mixed-signal ICs for

consumer entertainment, automotive, and industrial applications

Premier Silicon for Digital Entertainment Electronics!


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