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Correlation
Correlation
Click ‘Analyze’, choose ‘Correlate’, choose ‘bivariate’
Choose the variables
Options
Produce Output
• The correlation reported in the table is negative, although different from 0 because the p-value of 0.062 is just a little above 0.05.
• Negative correlation suggests that if satisfaction increases, loyalty decreases. In real life scenario, does this make sense?
An example of correlation data
• Sales in thousands and Fuel efficiency as analysis variables.
Whereas if you run Crosstabulation, it’ll give you better results. Under ‘Descripti
ve Statistics’, click ‘Crosstabs’
