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Vinnie Saini Cloud Solution Architect
Vinnie SainiCloud Solution Architect
Business is being transformed by three trends
IntelligenceCloudBig Data
Cortana Analytics Suite - Building intelligent applications
Action
People
Automated Systems
Apps
Web
Mobile
Bots
Intelligence
Dashboards &
Visualizations
Cortana
Bot
Framework
Cognitive
Services
Power BI
Information
Management
Event Hubs
Data Catalog
Data Factory
Machine Learning
and Analytics
HDInsight
(Hadoop and
Spark)
Stream Analytics
Intelligence
Data Lake
Analytics
Machine
Learning
Big Data Stores
SQL Data
Warehouse
Data Lake Store
Data Sources
Apps
Sensors and devices
Data
Customer Stories
Engaging customers with compelling experiences across all channels
Churn
prevention
Customer
experience
Retention Analysis
!
Brand presence
management
Social
marketing
Customer
Custom
offers
Relationship
Management
$
Profile
Use data as a competitive advantage
Attract new customers with innovative
experiences across touch points
Retain customers by consistently providing
the last best experience
Understand client sentiment and
interaction history
Systems of Intelligence are hard to build and operate
• E2E integration of infrastructure, data, AI, actions, feedback
Needed:
• Well-engineered platforms, not one-off consultant built
solutions.
Key Customer Learnings
The Microsoft AI platformCloud-powered AI for every developer
CUSTOM SERVICESCONVERSATIONAL AI TRAINED SERVICES
AI ON DATA AI COMPUTE
CODING & MANAGEMENT TOOLS
DEEP LEARNING FRAMEWORKS
Others (Scikit-learn, MXNet, Keras,
Chainer, Gluon…)
3rd Party
Others (PyCharm, Jupyter Notebooks…)
Services
Infrastructure
Tools
Azure Machine LearningProductive, Scale-out, Full-lifecycle AI Development
Model ManagementDeploy, Version, Manage &
Monitor Models
WorkbenchWrangle Data, Build
models, Deploy & Manage
ExperimentationBoost productivity with Spark,
GPUs and agile development.
AI-powered
Data Wrangling+
E2E ML Dev
Productivity+
Deploy
Anywhere=
E2E Tooling for
AI Development
Program SynthesisDocker, Spark, IOT Edge, On prem, AWS/GCP…
SPARK, GPU, Open Source
Lifecycle Management
Azure Machine Learning
Disambiguator
Search
Algorithm
Less Cleaning, More Exploring with Program Synthesis
Intent
Programs
Top-Ranked
Program
Program Synthesis
powered by AI
Built-in AI-powered Data Wrangling
Collaboration with notebooks & Git
Version control & reproducibility
Metrics, lineage, run history, asset
management, and more
Build on any ML framework or library
Distributed learning with Apache Spark
Scale out GPU Training in the Cloud
Azure Container Service
(scale out with Kubernetes clusters)
Azure IoT Edge
Spark on HDInsight
On-prem, AWS, GCP….
Pre-built AICognitive Services and Bots to develop applications that understand us
Tap into rich knowledge amassed from the web, academia, or your own data
Access billions of web pages, images, videos, and news with the power of Bing APIs
Process text and learn how to recognize what users want
Hear and speak to your users by filtering noise,
identifying speakers, and understanding
intent
Emerging Cognitive Services technologies for early adopters
From faces to feelings, allow your apps to understand
images and video
Services
Infrastructure
Tools
The Microsoft AI platformCloud-powered AI for every developer
Solutions
Bringing a next-generation payments solutions to the cloud via Microsoft Azure.
Bring new products to market faster and more frequently, with stability and with the highest levels of data security.
AppSourceCI Gallery
AI Solution Templates
In conclusion…
Build Systems of Intelligence with the power of the cloud
• Data Wrangling, Big Data, GPUs, Open Source
• Deploy anywhere – on any cloud, IOT edge, on-premises, to Excel…
Build Cognitive Applications & Conversational Systems:
• Integrate NLP, Vision, Speech, Knowledge and Search
• Develop intelligent conversational systems & Bots
Deploy AI Solutions easily for business scenarios
Microsoft AI Platform Capabilities
Credit CardExpiring
AD TARGETINGCUSTOMER INFO
JaneCustomer
Next Best Action
Offers
Opportunities
Customer Interaction
2nd APR 3rd APR 4th APR 5th APR
Auto Loan
Credit Card
Eligible Products
Auto Loan
Auto Insurance
Visa Gold
80%
80%
55%
70%
45%
855.00
720.00
457.00
369.00
315.00
Name Propensity Benefits Action
My To Do List
Campaign
Responses
Jane Customer
Offers
Opportunities
Next Best Action
PRODUCTS
CHANNELSAppointment
Auto Loan
Auto Insurance
Increase customer satisfaction and
conversion rates
Enhance the customer experience
and improve retention
Easily prepare and present offers relevant
to customers’ needs
Auto Loan
$20,000
OFFER ALERT!
RELATIONSHIPMANAGER
BANK Thanks! This is exactly what
I want.BANK APP
Thank you for the Auto Insurance
discount!
Apply Now
New Gas RewardsCredit Card
BANK APP
MARKETING
Offer Statistics
350K214K14K
A B C
Auto InsuranceDISCOUNT 20% Off!
CUSTOMER INFO
JaneCustomer
Next Best Action
Offers
Opportunities
Customer Interaction
2nd APR 3rd APR 4th APR 5th APR
Auto Loan
Credit Card
Eligible Products
Auto Loan
Auto Insurance
Visa Gold
80%
80%
55%
70%
45%
855.00
720.00
457.00
369.00
315.00
Name Propensity Benefits Action
My To Do List
Campaign
Responses
Jane Customer
Offers
Opportunities
Next Best Action
PRODUCTS
CHANNELSAppointment
Auto Loan
Auto Insurance
Increase customer satisfaction and
conversion rates
Enhance the customer experience
and improve retention
Easily prepare and present offers relevant
to customers’ needs
RELATIONSHIPMANAGER
BANK Thanks! This is exactly what
I want.
Apply Now
New Gas RewardsCredit Card
BANK APP
Credit CardExpiring
AD TARGETINGMARKETING
Offer Statistics
350K214K14K
A B C
Auto Loan
$20,000
OFFER ALERT!
BANK APP
Thank you for the Auto Insurance
discount! Auto InsuranceDISCOUNT 20% Off!
Leveraging data to transform
marketing efficiency and sales
Leading multinational bank
ObjectivesA multinational bank
headquartered in Europe
needed to prioritize calls for a
credit card sales campaigns
in order to reach customers
with the highest likelihood of
accepting a credit card offer
TacticsThe bank used Next Best
Action to aggregate and
analyze multiple data
streams, including
customer demographics
and behavioral and
transactional data from a
variety of bank systems,
determining the optimal
offer for each customer
Results• Increased card sales by 60%
• Improved ROI on marketing
operations and overall marketing
efficiency
• Expanded cross-sell, up-sell, and
conversion rates
• Enhanced customer satisfaction
Empowering employees to maximize
sales with enhanced targeting
Large European bank
ObjectivesA large European bank
acquired a bank with 330
branches in a new country
and set a goal of selling
25,000 new corporate loan
facilities for the small and
medium enterprise (SME)
segment in three years
TacticsThe bank implemented
Next Best Action to
create a sales automation
platform, using an
analytical model to score
each prospect and
enabling relationship
managers to plan
contacts based on the
model’s predictions
Results• Boosted sales revenue
• Improved product conversion
rate and relationship manager
close rate
• Increased customer satisfaction
• Enhanced efficiency, with 460
relationship managers achieving
25,000 new SME loan sales to
400,000 prospects
