Date post: | 28-Dec-2015 |
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C O R Y S I M M O N SM O R G A N F A R R U Y AM R . L A S T - D R T L 2 0 9 0
V.
BACKGROUND INFORMATION
• Customers worldwide have trusted L.L. Bean, Inc., for quality apparel, outdoor equipment and expert advice since 1912.
• The purpose of LLBean.com is to satisfy customer’s outdoor needs.
• Leon Leonwood Bean who founded this great company said it best, "sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more".
• L.L. Bean is simply intended for those who seek quality, performance, comfort, and longevity in their apparel and outdoors gear.
WEB SITE ANALYSIS
• LLBean.com offers eight different categories of merchandise online: men’s, women’s, kids’, footwear, outdoor gear, hunting & fishing, luggage, home and sale items.
• Customer reviews, social media “share” buttons, and product videos add dimension for customers to experience the product before actually purchasing it.
• One unique feature of LLBean.com is the free shipping, no matter what.
• LLBean.com is fluid and optimized on all smartphones and/or mobile devices.
WEBSITE COMPARISONS
• Both website’s formats are very similar to each other.
• Lands End is slightly more minimalistic in webpage layout, than L.L. Bean
• L.L. Bean provides substantially more information about special deals and new items complemented with an infinite scroll.
• L.L. Bean’s product listing is detailed in categorizing results based on: price, best selling, newest, customer rating, A-Z.
WEBSITE LAYOUTS
LandsEnd.com LLBean.com
MOBILE WEBSITE LAYOUTS
LLBean.com
MOBILE WEBSITE LAYOUTS
LandsEnd.com
L.L. BEAN PRODUCT PAGE
LANDS END PRODUCT PAGE
INTERNATIONAL PRESENCE
L.L. Bean
INTERNATIONAL PRESENCE
Lands End
PRODUCT VIEW: L.L. BEAN
PRODUCT VIEW: LANDS END
EASE OF SEARCH
L.L. Bean (Above)
Lands End (Below)
SOCIAL MEDIA PRESENCE:L.L. BEAN
SOCIAL MEDIA PRESENCE:LANDS END
Threats- Both sites look remarkably similar. L.L. Bean must find a way to differentiate their site aesthetically from Lands End.
- Both L.L. Bean’s and Land End’s assortments are oddly similar as well. This makes for dangerous competition between these companies.
Strengths- Informational video support on product’s page.
- Product listing is detailed in categorizing results based on: price, best selling, newest, customer rating, A-Z.
- Free shipping on all online merchandise.
- Smartphone/mobile device navigation is fluid and optimized.
- Online chat is available anytime for assistance.
- More transparency on their “About Us” page than Lands End.
Weaknesses- No full screen, rich product images.
- Must click separate link to open sizing chart in another window.
- No webpage encryption, when viewing shopping bag.
- Must create an L.L. Bean Account before checking out.
- Inconvenient “store locator” navigation.
Opportunities- L.L. Bean can broaden their videos to more categories on their website.
- L.L. Bean has been in business much longer than Lands End. They can definitely interact and offer their clientele more deals and discounts online.
- Incorporate more flash-enabled product ads into pages. It makes the website become more interactive.
L.L. Bean v. Lands End S.W.O.T. analysis