Media Digital VenturesItaly

January 2016

Confidential

Media Digital Ventures- An international player

Media Digital Ventures can leverage its international presence to offer startups media exposure in the most relevant Southern European and South American geographies

Active Funds

Funds in fundraising

Confidential

Media Digital Ventures- An international player

Media Digital Ventures can count on co-investing agreements with international Growth Venture Capital Funds

Media Digital Ventures can access international dealflow through its network

Confidential

Media Digital Ventures- An international player

Media for Equity is a proven model, counting on a large base of successfulinvestment cases

SUCCESSFUL CASESINVESTORS / MEDIA GROUPS

Confidential

Executive summary

Confidential

• Media Digital Ventures (“MDV”) is the first media for equity advertising platform in Italy combining different media types

• MDV will invest in technology companies that have the potential to impact large markets

• MDV can leverage its international presence to provide multi-country campaigns

• MDV Spain with €35 mm of advertising space under management

• MDV Mexico with €40 mm of advertising space under management

• Funds currently being launched in France and Latin America

• There has never been a more attractive time to invest in the Italian start up market

• Significant increase in structured deal flow

• Limited pool of growth capital

• Attractive technology sector that is both growing and cash rich

• MDV team combines a broad experience in entrepreneurship, advertising and venture capital fund management as well as media planning

Confidential

M4E CON MEDIA DIGITAL VENTURES

Co

mp

any

A

Co

mp

any

B

Co

mp

any

C

Co

mp

any

D

Co

mp

any

E

Market opportunity- Media for equity fund

• Media-for-Equity Funds compriseadvertising stocks of various mediagroups, and have the ability to providedifferent types of media to a singlestartup, achieving a greater impact in acommunication campaign

• Media for Equity funds investmentsprovide an effective way to optimizeinventory and benefit from the growth ofentrepreneurial ventures withoutnegative impact on current advertisingclients

TV

Rad

io

Ne

wsp

ape

rs

Ou

tdo

or

Inte

rne

t

Startups

Media Partners

Confidential

M4E CON MEDIA DIGITAL VENTURESMarket opportunity

- Rationale for Media groups

• Monetization of unsold media inventory

• Access to international investment opportunities with MDV

• Upside participation to the current digital environment

• Built-up of a structured and diversified start-up portfolio

• Syndication of risk within each M4E deal

• Indirect participation in start-up – reputational relief

• Develop new customer pipeline in start-up / emerging companies & brands

• Develop and test of new advertising model /products

• Impulse of digital DNA in the media group

• Non cannibalization of classic media inventory sales channel

Inve

stm

ent

Bu

sin

ess

Confidential

M4E CON MEDIA DIGITAL VENTURESMarket opportunity

- Rationale for startups

• Ramp-up for Startups with proven KPIs and with a need to scale rapidly

• Use of M4E frees up cash for growth management

• More competitive advertising costs than going independently

• Optimal media plan: media mix, channels, reach. Startups can’t afford this advantage byany other means

• Media Expertise: Strategy Design, Campaign follow-up, analytics, KPI monitoring

• Full service campaigns

Ad

van

tage

s

Confidential

Media Digital Ventures- Investment strategy

Micro-seed

SeedRound A

Round B

Growth

Concept ProductDevelopment

Productlaunch

Developmarkets

Internationalization

Confidential

Luca has ten years of venture capital and private equity investment experience and is an active technology investor. Until 2006, he worked for Riva y Garcia, a venture capital fund based in Barcelona, with responsibility for media and technology investments. From 2007 until 2012 he worked for Syntegra Capital, where he participated in deals such as Co.Import and Moleskine. Luca began his career in 1999 with Andersen Consulting Strategic Services in Milan. After this, Luca worked for JP Morgan in London and Milan as part of the Financial Sponsors division.

Luca holds an MBA from IESE Business School in Barcelona and a degree in Business Administration from the University of Florence, where he was also selected for two Exchange Programs at New York University in New York and Ryerson University in Toronto. Luca is fluent in English, Spanish, Portuguese and has a working understanding of French.

Luca Mannucci• 10+ years of investment fund experience (venture capital / private equity) • Member of investment team at VC firm Riva y Garcia (60 mm AuM)• Member of investment team at Syntegra• Investment banking at JP Morgan and consulting at Accenture• MBA IESE Barcelona, BS University of Florence

Media Digital Ventures- Management Team

Confidential

Miguel founded LetsBonus.com in 2009, the leading Social Shopping company in South Europe and Latinamerica, with a presence in Spain, Italy, Portugal, Argentina and Chile. In January 2012, LetsBonuswas sold to LivingSocial, a leading global social ecommerce platform partially owned by Amazon.

Currently Miguel is Co-CEO and Co-Founder of the company builder Antai Venture Builder, which founded 5 fast growing startups with operations in more than ten countries in Europe and Latin America, including Wallapop, a successful second-hand marketplace app with operations in Spain, France, UK and Portugal. Miguel was nominated as Best Catalan Entrepreneur 2014 and one of the most relevant entrepreneurs less than 40 years old during the IESE Global Enterpreneur Week 2010 Finalist in the Best Young Spanish Entrepreneur 2012.

Miguel holds an Executive MBA from IE Business School in Madrid and a degree in Engineering from the Universitat Politecnica de Catalunya.

Miguel Vicente• Founder of LetsBonus (sold to Living Social)• Co-Founder of Wallapop• Currently Co-CEO and Co-Founder of Antai Venture Builder• Co-Founder of Chicplace, FancyBox, Elcodi and Antai Business Angels

Network.• Chairman of the cluster Barcelona Ecommerce&Tech

Media Digital Ventures- Management Team

Confidential

Entrepreneur and investor for more than 14 years, with a focus on projects based on internet, mobile marketing and telecom. Gerard founded BeRepublic in 2006, a full-service interactive marketing agency and consultancy, with offices in Madrid, Barcelona and Panama with a team of more than 65 professionals.

Currently Gerard is also Co-CEO and Co-Founder of the company builder Antai Venture Builder, which founded 5 fast growing startups with operations in more than ten countries in Europe and Latin America, including Wallapop, a successful second-hand marketplace app with operations in Spain, France, UK and Portugal.

Gerard is also Co-Founder of the accelerator of digital businesses Connector, and was nominated as one of the leading entrepreneurs under 40 during the Global Entrepreneur Week 2010 organized by IESE Business School. Gerard holds a degree in Audiovisual Communication from the UniversitatRamon Llull in Barcelona.

Gerard Olivé • Founder of BeRepublic and co-founder of TalentRepublic• Co-Founder of Wallapop• Currently Co-CEO and Co-Founder of Antai Venture Builder• Co-Founder of Chicplace, FancyBox, Elcodi and Antai Business Angels

Network.• Board member of the cluster Barcelona Ecommerce&Tech

Media Digital Ventures- Management Team

Confidential

Track record- Media Digital Ventures Spain

Year of constitution: 2015

Asset under management: €35 million

TV / Radio

• Media Partners:

Newspapers Magazines Digital

Out of Home

Media Digital Ventures Spain

Confidential

- Main growth achieved through Media for Equity- Growing presence in Spain, France, UK and Portugal

WallaPop is a Smartphones / Tablets only marketplace where individuals can buy or sell the best selection of locally available second-hand products.

The second-hand market is expected to account for approx. $300 bn globally. During the last years, this market has grown at a 20% annual rate on a worldwide scale, and has incrementally broaden the spectrum of consumers benefiting from it.

The easiness of product uploading, its geolocalization system and a stylish pin board-based design are the main competitive advantages against traditional classified advertisements sites, and key for a geographical expansion in the European and Latin American markets.

Track record- Wallapop

Confidential

With less than 12 months since launching, WallaPop’s traction is shown by its promising Key Performance Indicators:

4.000.000 Downloads 19.000 daily downloads, 40% organic and 0,3€ cost per download (CAC)

+ 5.500.000 Products 40.000 new daily products

+ € 200M Sales Value € 2,5M of daily sales value, with 210.000 sold articles

#1 IOS Lifestyle Rank

#3 Android Shopping Rank

Top 5 General AppStore for more than 9 months

Top 3 General Google Play for more than 9 months

#10 US – Lifestyle Rank on the AppStore

Top 10 US-Lifestyle Rank in USA on the AppStore for more than 2 months.

Track record- Wallapop

Contact

Luca Mannucci

Luca.mannucci@mediadigitalventures.com+39 347 3290564