2017 Entry Form

Cosmetic Innovators of The Year (CITY) annual Awards competition

WORDS FROM PAST WINNERS

“The CITY Awards were critical to our early success at Patchology.  They conferred great credibility on the brand as a leading innovator and helped us get traction with retailers, the press and influencers.  A MUST for any startup brand!” - Chris Hobson, CEO, Iontera

“Recognition from our industry peers in the form of a CITY Award was truly a great honor for our entire team.” - Chris Birchby, Founder/CEO, COOLA 

“The first award IT Cosmetics ever won was the ICMAD City Award.  It was truly one of the most exciting days we had ever had as a company. It was the first sign that we were moving the com-pany in the right direction and that we really had something special.  The momentum from the City Awards was a tremendous help in securing our first big name distribution and changed the make up of IT Cosmetics from a tiny little startup into the global brand that we are today.” -Paulo Lima, Co-Founder & Co-CEO, IT Cosmetics

“With many cosmetic products being launched everyday (thousands every year) it is difficult for established brands, not to mention entrepre-neurial companies, to rise above the competitive background noise. City Awards provides the opportunity to do so. Entering in the City Awards allows each brand to get the word out on your latest innovations to the press, influencers, and retailers. Reviewed and judged by experts in the field of cosmetics and packaging, the emotions conjured up upon receiving a City Award consist of a mixture of pride, confirmation that all that hard work is paying off, and the motivation to make your brand even better. So please submit your entries to 2017 City Awards!” - Dr. Robb Akridge, Chairman of ICMAD

In 1995, ICMAD created a recognition program to honor outstanding and innovative entrepreneurs for their achieve-ments in the cosmetics and personal care industry. The vision of the Board was to create an award that promotes the innovation of the cosmetic industry while bringing to the forefront the story behind the creative process. The program was expanded in 2000 to honor both established entrepreneurs, who were active in the industry for more than five years, and emerging manufacturers, distributors, and suppliers in business for less than five years. In 2004, ICMAD revised the competition to present awards for the results of the innovative talents of independent entrepreneurs in the beauty industry. The Cosmetic Innovator of The Year pro-gram annually honors and promotes the most creative new products, package designs, and marketing programs in our industry. New for 2017, is the creation of additional awards to recognize those industry contributors who have gone beyond the boundaries of their own company success and have im-pacted our industry and our beauty community.

The success of the CITYs program has led to the birth of many awards in the beauty industry, but none has risen to the magnitude of ICMAD’s CITY awards.  The CITYs seek to recognize innovation within the past year, which is the corner-stone of ICMAD. 

AWARDS PROGRAM HISTORY

annual Awards competition

CITY Awards 2017 winners will enjoy global exposure with consumer and trade media and visibility among industry peers! Publicity Includes:

• Feature in the ICMAD Digest (September 2017 issue)

• Prominent ICMAD website visibility

• Social media outlets placements and an-nouncements

• Global Recognition -- Winners displayed at ICMAD booth at global tradeshows

• Meet & Greet with top online beauty editors

• Business & trade media featured inside stories

• Use of CITY Award and official seal

• Trophy to proudly display

All finalists’ entries will be displayed in Las Vegas so hurry and enter today!

You Deserve To Be Celebrated!This awards program is different! The CITYs is the largest awards program focused on promoting and celebrating the year’s best in cosmetics. Its mission is to foster the appreciation of meaningful ideas in the world of beauty and champion its potential for a positive impact on everyday life.

Show Your Work to the People That MatterImagine your best work in front of a global audience of hundreds of thousands. The CITY awards are bigger than just the cosmetic community. Entries are judged by a panel of distinguished luminaries and thought leaders from fields as diverse as fashion, publishing, product design, manufacturing and technology. Finalists and winners are recognized as the year’s most influential visionaries — and the buzz is huge!

Popular Choice Awards Dominate the Social WebThe CITYs deliver unprecedented exposure for our finalists and winners. Our reputable judges nominate three finalists within each award category. These finalists are then announced at the Gala event.

Gala Event in Las VegasThis year’s winners, judges, and VIPs will all gather at a gala red carpet event that kicks off the week of Cosmoprof North America in Las Vegas. The celebration is the ultimate opportunity for entrepreneurs in the cosmetic industry to mingle with celebrities, notable personalities, and new visionaries.

The TrophyGo home with a truly remarkable showpiece to display that has been uniquely commissioned just for the CITY awards!

Enrollment now to June 2

Late Enrollment June 3-9

Judges Selection of Finalists June 22

Finalists PR Release June 23

Award Ceremony Mandalay Convention Center, Las Vegas July 10

WHY ENTERING MAKES SENSE

PRODUCT INNOVATION MARKETING/ADVERTISING MEMBER CHOICE INDUSTRY CONTRIBUTOR

CHOOSE YOUR CATEGORIESOnly one product or product line entry per category is allowed. Multiple entries from the same brand in the same category will not be accepted.

DETERMINE ELIGIBILITY & REQUIREMENTS

SUBMIT YOUR ENTRIES

Winners will be selected by five (5) industry influentials comprising a mix of retailers, distributors, online beauty editors, consumer magazine editors, and PR agencies. Judges will evaluate each entry and select three (3) finalists for each category.

STEP 1

STEP 2 Membership in ICMAD is not a requirement.

PRODUCT INNOVATION CATEGORIES:Recognizing innovative product formulation- ingredient, delivery system, etc.A. Color Cosmetic Product: Face/Body/Nails B. Facial Skincare Product C. Bath & Body/Fragrance: Perfume & Home D. Haircare E. Accessories & Tools

MARKETING/ADVERTISING CATEGORIESA. Campaign of the Year - Recognizes out-of-the-box print or viral campaign.B. New Product Launch of the Year - Recognizes out-of-the-box print or viral product launch.

MEMBER CHOICEVoted on by ICMAD Board of Directors.A. ProductB. Package

Products/Package1. To be eligible for a CITY Award the company must be in the beauty industry. 2. The entry must be of a new product or product line that has been launched and shipped between March 1, 2016, and February 28, 2017.Marketing/Advertising1. To be eligible for a CITY Award the company must be in the beauty industry. 2. Marketing/advertising programs must have been initiated between March 1, 2016 and February 28, 2017.

ENTRY RULES• Only materials submitted according to the specified criteria will be judged.• All entries must be shipped prepaid, and provide ICMAD with tracking information.• Payment: Fee must be paid by check, credit card or money order payable to: Independent Cosmetic Manufacturers and Distributors; drawn on a U.S. bank in U.S. dollars. • To qualify for judging, all entries must include complete fees.• Eight (8) full-size products, which cannot be returned are required.• Marketing materials, high-resolution digital product photos - both product and brand logo in 300dpi - and a 50-word description must accompany all entries.• ICMAD has full rights to use the submitted materials/photos for CITY Award related promotional efforts.• Deadline for all entries is June 2.

Completed Entry Includes A Full Set of These Items:1. Completed official entry form- online or print version available. 2. ENTRY FEE, $295 per entry for ICMAD members/$495 per entry for non-lCMAD members. A $200 late fee will be assessed for each entry received after June 2, 2017. 3. For Product Innovation and Package Design Categories: • Provide eight (8) full-size products or an assortment from your product line. If you are submitting the same product in Product Innovation & Package Innovation only 8 products total are needed. Duplicates are not necessary. 4. For Marketing/Advertising Categories:• Submit eight (8) foam-core boards that represent your campaigns & a digital version of the board plus additional online materials can be submitted if applicable (CD or USB flash drive acceptable).5. Digital photos, brand logo, and 50-word description provided on CD or USB flash drive.6. Relevant support materials - brochures, sell sheets, etc. - 8 sets.*Finalists will be contacted to ship one additional product/marketing board to be displayed at Cosmoprof North America.

JUDGING CRITERIA:Products/PackagingJudges will base their selections on the following:• Does the product or advertisement demonstrate originality? • Does it influence or advance the category? • Does it answer an unmet consumer or retailer need? • Does it provide sales opportunity as well as creativity? • Does it provide unique opportunities across the cosmetic business supply chain?Marketing/AdvertisingJudges will base their selections on the following:• Why is the campaign different than other industry ads?• What type of outstanding engagement did it generate?• Was it a viral campaign?

INDUSTRY CONTRIBUTOR – NEW!A. Innovative Company of the Year - Overall from business model, unique ways of growing revenue.B. Most Valuable Player of the Year - Recognizes a person (marketing/sales/operations) who has demonstrated unique abilities to overcome challenges that stand out above and beyond.C. Entrepreneur of the Year - Recognizes a business founder who has accomplished a milestone or overcome a business challenge. D. Charitable Company of the Year - Recognizes a business that has set a standard in giving or built into their business model a unique promotion to collect/donate funds to a specific cause.E. Best All Around lndie Retailer of the Year - Recognizes an indie retailer who sets the standard for supporting indie beauty brands.

1. To be eligible for a CITY Award the company must be in the beauty industry. Membership in ICMAD is not a requirement.2. The contributor must have been recognized between March 1, 2016, and February 28, 2017.3. Please submit a photo in 300dpi format of the MVP or Entre-preneur of the Year being nominated. For company submissions include a logo, also in 300dpi (jpeg, eps, ai).

ENTRY RULES• Payment: Fee must be paid by check, credit card or money order payable to: Independent Cosmetic Manufacturers and Distributors; drawn on a U.S. bank in U.S. dollars. • To qualify for judging, all entries must include complete fees.• Marketing materials, high-resolution digital product photos both product and brand logo in 300dpi - and a 50-word description must accompany all entries.• ICMAD has full rights to use the submitted materials/photos for CITY Award related promotional efforts.• Deadline for all entries is June 2.

Completed Entry Includes A Full Set of These Items:1. Completed official entry form- online or print version available. 2. ENTRY FEE, $295 per entry for ICMAD members/$495 per entry for non-lCMAD members. A $200 late fee will be assessed for each entry received after June 2, 2017. 3. Digital photos, brand logo, and 50-word description provided on CD or USB flash drive.6. Relevant support materials - brochures, sell sheets, etc. - 8 sets.*Finalists will be contacted to ship one additional set of materials to be displayed at Cosmoprof North America.

JUDGING CRITERIA:Industry Contributor• Who has implemented unique abilities that stand out above and beyond?• Any challenges that were overcome and how?• For Charitable Company of the Year, why is it different and how much contribution was made to the selected cause?

JUDGING

STEP 3

STEP 4

1. PLEASE SELECT A CATEGORY

Only one product entry per category is allowed. Multiple entries from the same brand in the same category will not be accepted. You may enter the same product in multiple categories. If you have any questions about your submission call ICMAD: 800-334-2623.

2. PLEASE TELL THE JUDGES ABOUT YOUR ENTRY (Fill out questions on next page.)

3. PAYMENT (all categories): $295.00 (Members) per entry $495.00 (Non-Members) per entry *$200 Late fee after June 2, 2017

COMPANY: CONTACT:

CARD NUMBER: SECURITY CODE: EXP. DATE: /

NAME ON CARD:

BILLING ADDRESS:

CITY: STATE: ZIP CODE: COUNTRY:

SIGNATURE:

PHONE NUMBER WITH AREA CODE: EMAIL:

Final Deadline for all entries is June 9, 2017. We will not be able to accept any entries after this date. (Late fee period is from June 2 through June 9, 2017.)

Company entering any category represents to ICMAD that product/service complies with all applicable Federal and State cosmetic regulations and Company agrees to indemnify and hold ICMAD harmless in the event that its product/service does not comply. Acceptance of a submission or selection as the winner does not serve as any form of certification or confirmation that the product/service is in compliance with applicable laws or regulations. Additionally, by entering, Company authorizes ICMAD to utilize photos of attendees from awards ceremony for publicity purposes.

Please send all entries, the entry forms, samples, support materials and fees to:

ATTN: CITY21925 Field Parkway, Suite 205Deer Park, IL 60010

OFFICIAL 2017 ENTRY FORM

PRODUCT INNOVATION

Color Cosmetic Product

Facial Skincare Product

Bath & Body Fragrance

Haircare

Accessories & Tools

MARKETING/ADVERTISING INNOVATION

Campaign

New Product Launch

Industry Contributor

Innovative Company

Most Valuable Player

Entrepreneur

Charitable Company

Best All Around Indie RetailerMember Choice

Product

Package

CHECK ENCLOSED CHARGE MY: VISA MASTERCARD AMEX

Cosmetic Innovators of The Year (CITY) annual Awards competition

PLEASE TELL THE JUDGES ABOUT YOUR ENTRY

PRODUCT INNOVATION MARKETING/ADVERTISING MEMBER CHOICE

CATEGORY ENTERED (choose one):

COMPANY:

THIS PRODUCT IS ALSO ENTERED IN OTHER CATEGORIES.

THIS COMPANY HAS ALSO ENTERED OTHER PRODUCTS/PROGRAMS IN OTHER CATEGORIES.

DESCRIBE THE PRODUCT/PACKAGE OR CAMPAIGN. MUST BE AT LEAST 50 WORDS:

WHAT MAKES THIS ENTRY INNOVATIVE?

WHO IS YOUR TARGET AUDIENCE?

WHAT BUZZ HAVE YOU CREATED?

DATE PRODUCT/CAMPAIGN LAUNCHED (must have occurred between 3/1/16 and 2/28/17):

NAME OF PERSON SUBMITTING ENTRY:

NAME OF COMPANY SUBMITTING ENTRY (if pr or publicist company name):

COMPANY CONTACT:

COMPANY NAME (manufacturer/distributor):

YEAR THE COMPANY STARTED: COMPANY ADDRESS:

CITY: STATE: ZIP CODE: COUNTRY:

PHONE NUMBER WITH AREA CODE: FAX:

WEBSITE: EMAIL:

NAME OF CONTACT WHO WILL REPRESENT COMPANY AT CITY AWARDS EVENT, IF THEY WIN:

I acknowledge the accuracy of the information provided in this entry.

SIGNATURE:

NAME OF PRODUCT/PACKAGE/CAMPAIGN:

II

PLEASE TELL THE JUDGES ABOUT YOUR ENTRY

INDUSTRY CONTRIBUTOR

COMPANY:

____________________ THIS COMPANY HAS ALSO ENTERED OTHER PRODUCTS/PROGRAMS IN OTHER CATEGORIES.

DESCRIBE THE CONTRIBUTOR. MUST BE AT LEAST 50 WORDS:

WHAT MAKES THIS CONTRIBUTOR INNOVATIVE?

WHO HAS BEEN IMPACTED OR INFLUENCED?

WHAT BUZZ HAS BEEN CREATED?

DATE OF IMPACT (must have occurred between 3/1/16 and 2/28/17):

NAME OF PERSON SUBMITTING ENTRY:

NAME OF COMPANY SUBMITTING ENTRY (if pr or publicist company name):

COMPANY CONTACT:

COMPANY NAME (manufacturer/distributor):

YEAR THE COMPANY STARTED: COMPANY ADDRESS:

CITY: STATE: ZIP CODE: COUNTRY:

PHONE NUMBER WITH AREA CODE: FAX:

WEBSITE: EMAIL:

NAME OF CONTACT WHO WILL REPRESENT COMPANY AT CITY AWARDS EVENT, IF THEY WIN:

I acknowledge the accuracy of the information provided in this entry.

SIGNATURE:

NAME OF CONTRIBUTOR:

Cosmetic Innovators of The Year (CITY) annual Awards competition