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Cougar RideShare

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Cougar RideShare. 2011 Campus Transportation Study. Program Overview. http://www.youtube.com/watch?v=xZsUorWqtvY&feature=youtube_gdata. Carpool Incentive Programs. Carpools consist of two or more persons driving together in a privately owned vehicle. - PowerPoint PPT Presentation
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Cougar RideShare
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Page 1: Cougar RideShare

Cougar RideShare

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2011 Campus Transportation Study

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Program Overview

http://www.youtube.com/watch?v=xZsUorWqtvY&feature=youtube_gdata

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Carpool Incentive Programs

• Carpools consist of two or more persons driving together in a privately owned vehicle.

• Carpool incentive programs are a way to encourage people to carpool.

• Example University Carpool Incentive Programs• Ithaca, New York--Cornell University • Atlanta, Georgia--Emory University

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When Carpool Incentive Programs Make Sense

– Carpool Lanes – Urban Setting – Limited Parking – Large Number of Staff and Students (Target

Population)

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Road Blocks

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Road Blocks• Funding • Publicity • Institutionalization • Emergency Ride

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Road Blocks

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Marketing

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Failed Marketing

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Failed Marketing

Hi, I’m Ricky Bobby and Cougar Ride Share is better than a velvet painting of a whale and a dolphin gettin’ it on.”

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Flyer Survey

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Flyers

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Flyer Placement

-Gas stations near campus-Parking garages-Campus bulletin boards-Coffee shops-Elevators in the parking garage-Actually place on cars within parking garages--connect with parents (e-mail)

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Student Video

http://www.youtube.com/watch?v=k__6kmQIPms&feature=player_profilepage

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Kick-off Event• Thursday Jan. 14, 10-2pm• CARTA• Bike Share • Public Safety• Parking Services • Trident Ride Share promoting Cougar Ride

Share• -sign up

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January 12, 2012


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