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“OUR HOLLYWOOD”

HELLO FRIENDS:

I WANT TO THANK THE HOLLYWOOD CHAMBER OFCOMMERCE, ALL SPONSORS OF THIS EVENT, AND THETAGLYAN COMPLEX, FOR HOSTING THE STATE OFHOLLYWOOD ADDRESS.

WORDS CANNOT FULLY EXPRESS HOW GRATEFULAND THRILLED I AM TO BE THE ONE GIVING THISSPEECH! I WANT TO THANK THE MANY PEOPLE IN THISGREAT HALL WHO HELPED ME GET TO THIS PODIUM.

BEFORE I GET STARTED, I WANT TO ACKNOWLEDGEMY PARTNER IN LIFE GEORGE BRAUCKMAN, WHO ISHERE TODAY. GEORGE PROVIDES ME WITH THE SPACEAND STABILITY I NEED TO BE AN EFFECTIVE PUBLICSERVANT AND HE ALWAYS HAS.

I HAVE NOW BEEN IN OFFICE FOR NEARLY 7

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MONTHS. MY VERY FIRST OBJECTIVE BEFORE GETTINGSWORN IN ON JULY 1ST WAS TO HIRE A STAFF THAT NOTONLY REFLECTED WHO I AM, BUT A STAFF OFPROFESSIONAL PUBLIC SERVANTS WHO DELIVER ANEXCEPTIONAL LEVEL OF SERVICE TO MOVE THIS DISTRICTFORWARD.

WE ARE A MOTIVATED BUNCH AND WE WANT TOTAKE THE 13TH DISTRICT TO NEW HEIGHTS. MY GOALWAS TO HIT THE GROUND RUNNING ON DAY ONE AND IBELIEVE WE WERE SUCCESSFUL AT THAT! LADIES ANDGENTLEMEN, MY STAFF IS MY PROUDEST ACHIEVEMENTSO FAR AND MANY OF THEM ARE HERE TODAY. I WOULDLIKE TO ACKNOWLEDGE THEM: HECTOR VEGA, ADAMBASS, ANGELO YENKO, ARAM TASLAGYAN, SYLVAN DE LACRUZ, WILLIAM AYALA, DAVE CANO, GIGI GALIAS, MARIERUMSEY, TONY ARRANAGA, CHRISTINE PETERS, STARPARSAMYAN, HAROUT SMERDJIAN, GARY BENJAMIN,STEVEN WHIDDON, MARISOL SALGUERO, MARYRODRIGUEZ, AND MY CHIEF OF STAFF JEANNE MIN. THISIS MY TEAM OF ALL STARS WORKING EVERYDAY TOIMPROVE OUR HOLLYWOOD, OUR COUNCIL DISTRICT,AND OUR CITY!

OUR HOLLYWOOD IS NOT JUST ANOTHER

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NEIGHBORHOOD IN THE CITY OF LOS ANGELES; IT IS ONEOF THE MOST SPECIAL PLACES IN THE WORLD. ANEIGHBORHOOD, A TOURIST DESTINATION, A WORLDRENOWNED BRAND UNLIKE ANY OTHER. ARGUABLY, NOOTHER COMMUNITY ANYWHERE GETS AS MUCHATTENTION. THROUGHOUT ITS HISTORY, IMMIGRANTSFROM ALL OVER THE WORLD, AND MIGRANTS FROMEVERYWHERE IN THE U.S. HAVE MADE IT ADESTINATION; TO BUILD A LIFE, START A CAREER, ORRE-INVENT THEMSELVES. THERE ARE AS MANYHOLLYWOOD STORIES AS THERE ARE RESIDENTS.

MY HOLLYWOOD STORY GOES BACK EXACTLY 32YEARS THIS WEEK WHEN ON JANUARY 21ST, 1982, IARRIVED HERE FROM OKLAHOMA CITY.

I HAD $500 TO MY NAME AND LITTLE MORE THANTHE CLOTHES ON MY BACK. HAVING SOMEPROFESSIONAL THEATRE EXPERIENCE UNDER MY BELT, IHAD SCHEDULED AN AUDITION THE NEXT DAY WITH APROMINENT PRODUCER AND CHOREOGRAPHER WHOWAS PUTTING TOGETHER A MUSICAL REVUE TO TAKEOVER SEAS.

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WHEN I ARRIVED, I WAS 21. I HAD SAVED JUSTENOUGH MONEY TO RENT A CAR FOR ONE WEEK, ANDSTAY IN THE CHEAPEST HOTEL I COULD FIND FOR ATOTAL OF 3 NIGHTS.

THE GOOD NEWS IS THAT I GOT THE JOB BUT ITWOULDN’T BEGIN FOR 5 MONTHS. I DECIDED TO STAYPUT BUT I NEEDED WORK, SO I WOULD STAY IN A HOTELONE NIGHT, THEN FIND A SAFE LOOKING, QUIET STREETAND SLEEP IN MY RENTAL CAR THE NEXT. EVERY DAY IWOULD LOOK FOR WORK AND ATTEND AUDITIONS THATI LEARNED ABOUT FROM THE TRADES. BY THE END OFTHAT FIRST WEEK, I HAD GOTTEN A JOB WAITINGTABLES IN BEVERLY HILLS AND HAD MOVED TO ANAPARTMENT WITH 6 ROOMMATES AT HAWTHORNEAND ORANGE JUST AROUND THE CORNER FROM ASHUTTERED ROOSEVELT HOTEL.

I SLEPT ON THE FLOOR AND WOULD GO TO MYRESTAURANT JOB DURING THE DAY, AND TAKE DANCEAND ACTING CLASSES AT NIGHT. I WOULD OFTEN GOJOGGING AROUND THE TRACK AT HOLLYWOOD HIGHJUST DOWN THE STREET. EVERY CHANCE I GOT, I WOULDVENTURE OUT AND EXPLORE HOLLYWOOD ON FOOT.WHEN I WOULD SAVE A LITTLE MONEY I WOULD EAT AT

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HAMBURGER HAMLET, OR MUSSO AND FRANK, ORMICELI’S, SEE A MOVIE AT THE CHINESE THEATRE, ORGRAB A HOT FUDGE SUNDAE AT C.C. BROWN’S ICECREAM PARLOR.

ON MY FIRST EXPENSIVE OUTING, ANOTHERSTRUGGLING ARTIST AND I ATE AT YAMASHIRO’S ANDENJOYED THE SPECTACULAR CITY VIEWS.

THE FIRST TIME I COULD AFFORD TO BUY DECENTCLOTHES I BOUGHT THEM AT THE BROADWAYDEPARTMENT STORE AT HOLLYWOOD AND VINE. ITWOULD BE 2 YEARS BEFORE I COULD AFFORD TO BUY ACAR SO I BOUGHT A BIKE INSTEAD AND EITHER RODE ORTOOK BUSES EVERYWHERE.

THOSE EARLY MONTHS WERE MAGICAL FOR ME. IWAS HOOKED ON HOLLYWOOD!

ALTHOUGH I WAS NEW HERE, I COULD TELLHOLLYWOOD WAS IN A STATE OF DECLINE. HOLLYWOODWAS A PLACE THAT HAD SEEN BETTER DAYS AND ONEHAD THE SENSE THERE WAS LITTLE INTEREST IN CARING

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FOR IT. THERE WAS ESSENTIALLY NO ECONOMICGROWTH, NO NEW CONSTRUCTION, AND NOMOMENTUM. THE ONLY DECENT HOTEL FOR VISITORSWAS THE HOLIDAY INN, SITE OF THE CURRENT LOEWSHOTEL. CONSIDERABLE BLIGHT AFFECTED JUST ABOUTEVERY NEIGHBORHOOD.

BUT – DESPITE THE GRIME, DESPITE THE PERCEPTIONTHAT NO ONE WAS PAYING ATTENTION TOHOLLYWOOD, IF YOU LOOKED PAST THE DESPAIR, YOUCOULD SENSE THAT THIS COMMUNITY WAS CAPABLE OFBOUNCING BACK, THAT JUST BENEATH THE GRITTYSURFACE, IT STILL HAD SOME SPARKLE.

THERE WERE CERTAINLY THOSE THAT HAD GIVEN UPON HOLLYWOOD BUT THERE WERE PLENTY WHOHADN’T. LIKE THE FOLB FAMILY, WHO HAD DEVELOPEDAND INVESTED IN HOLLYWOOD SINCE THE 1950’S, ORTHE FARHADI FAMILY WHO CREATED STARLINE TOURS,OR THE SUNDHER FAMILY WHO BUILT THE HOLLYWOODWAX MUSEUM, OR OSCAR AND NYLA ARSLANIAN WHOWERE BUILDING THE HOLLYWOOD ARTS COUNCIL WHILEPROMOTING HOLLYWOOD WITH THEIR “DISCOVERHOLLYWOOD” MAGAZINE.

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THE LATE, GREAT JOHNNY GRANT HAD BEGUNDEDICATING HIS LIFE TO TURNING THIS COMMUNITYAROUND. THE HOLLYWOOD CHAMBER OF COMMERCEPERSEVERED AND NEVER GAVE UP ON HOLLYWOOD,CARRYING ON WITH THE WORLD FAMOUS STARCEREMONIES, AND THE HOLLYWOOD CHRISTMASPARADE.

AND NOW AUTHOR SERVICES INC. HAS UPPED THEANTE EVEN FURTHER BY HOSTING THE ANNUAL PARADE,MAKING IT BIGGER, EVEN MORE STAR STUDDED, ANDBETTER THAN EVER!

COUNCILMEMBERS LIKE PEGGY STEVENSON ANDJOHN FERRARO HELD STEADFAST AND FOUGHTVALIANTLY AGAINST THE DECLINE. THERE WERE OTHERSTOO, INCLUDING OUR FRIEND, COUNCILMAN TOMLABONGE, A FORTY-YEAR PUBLIC SERVANT, AND MANYMORE THAT I DID NOT HAVE THE PRIVILEGE OFKNOWING – WHO ACTUALLY KEPT HOLLYWOOD GOINGTHROUGH THE TOUGH TIMES. IT IS NOT LOST ON METHAT THE LEGIONS, WHO TOIL DAILY TO MAKE THISCOMMUNITY BETTER, AND HAVE DONE SO FOR YEARS,

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DO SO WHILE NO ONE IS LOOKING. THAT INCLUDESMOST OF THE GOOD PEOPLE IN THIS ROOM AND I HOPEALL OF YOU CAN TAKE SOME SATISFACTION INKNOWING YOU ARE MAKING AN ENORMOUSDIFFERENCE IN THE LIVES OF EVERYONE WHO LIVES,WORKS, OR VISITS HOLLYWOOD.

IN 1914, EXACTLY 100 YEARS AGO, CECILE B.DEMILLE DIRECTED THE FIRST FEATURE FILM SHOT HERE,“THE SQUAW MAN,” AND HOLLYWOOD HAS DAZZLEDAND ENCHANTED PEOPLE EVER SINCE.

DESPITE ITS CHALLENGES, I FELL IN LOVE WITHHOLLYWOOD IMMEDIATELY. IT HELD SUCH PROMISE FORA DREAMER LIKE ME. LIKE SO MANY OTHERS, I WANTEDHOLLYWOOD TO SUCCEED, TO COME BACK. I USED TOTELL PEOPLE BACK HOME THAT I WAS SO PROUD TO LIVEHERE, THAT IT WAS THE GREATEST, MOST EXCITINGPLACE IN THE WORLD AND THAT SOME DAY, I WOULDFIND SUCCESS HERE!

GROWING UP IN OKLAHOMA, I USED TO FANTASIZEABOUT LOS ANGELES AND HOLLYWOOD. HOLLYWOODREPRESENTED PROMISE AND OPPORTUNITY, A LAND OF

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ADVENTURE AND POSSIBILITIES WHERE A PERSON’SDREAMS COULD COME TRUE. HORACE GREELEYFAMOUSLY EXTOLLED, “GO WEST YOUNG MAN” AND IDID.

IN BETWEEN CONTRACTS WHERE I WAS SOMETIMESGONE FOR SEVERAL MONTHS AT A TIME, I WOULD GOBACK TO WAITING TABLES. IN 1986 WHEN I WORKED ATTHEODORE’S RESTAURANT AT THE NEWLY RE-OPENEDROOSEVELT HOTEL, I WAITED ON NEW COUNCILMANMIKE WOO OF THE 13TH DISTRICT. I HAD NO INKLINGWHATSOEVER THAT MY DESTINY WOULD EVENTUALLYLEAD ME TO TAKE HIS PLACE SOME DAY.

HE AND MANY OTHERS HAD ALREADY BEGUNPUTTING THE BUILDING BLOCKS IN PLACE TO BRINGHOLLYWOOD BACK. THE COMMUNITY REDEVELOPMENTAGENCY HAD BEEN FORMED AND THE HOLLYWOODBUSINESS IMPROVEMENT DISTRICTS WERE NOT FARBEHIND. A SPIGOT OF BADLY NEEDED RESOURCES HADBEEN OPENED AND IMPROVEMENTS TO HOLLYWOODBEGAN TO TRICKLE IN. I REMEMBER LISTENING IN ONCONVERSATIONS AT THEODORE’S, WHERE INITIATIVESWERE DISCUSSED TO MOVE THIS COMMUNITYFORWARD. I WAS CERTAIN THAT THE HOLLYWOOD

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RENAISSANCE WAS JUST AROUND THE CORNER – AND ITWAS.

OUR HOLLYWOOD HAS COME SO FAR SINCE THE 1980’S,THE BEGINNING OF MY HOLLYWOOD STORY. DISNEYREOPENED THE EL CAPITAN THEATRE. THE RED LINESUBWAY OPENED IN HOLLYWOOD NEARLY 20 YEARSAGO, AND THE FAMOUS HOLLYWOOD FARMERSMARKET BEFORE THAT. LATER DONELLE DADIGAN SAVEDTHE OLD MAX FACTOR BUILDING AND TURNED IT INTOTHE ONE AND ONLY MUSEUM DEDICATED TOHOLLYWOOD HISTORY. JIMMY KIMMEL LIVE CAME TOTOWN. WE HAVE THE MUSICIANS INSTITUTE, THEHOLLYWOOD FILM SCHOOL, AND THE AMERICANMUSICAL AND DRAMATIC ACADEMY, ALL BUSTLINGWITH ACTIVITY AND INCREDIBLY TALENTED STUDENTSAND FACULTY FROM ALL OVER THE WORLD.

ONE OF THE GREAT ACTING STUDIOS, STELLA ADLER,HAS PERSEVERED THROUGH BAD TIMES AND GOOD. THECREATIVE CLASS HERE IN HOLLYWOOD IS UNRIVALEDANYWHERE ELSE. WE NEED TO FOSTER THESEINSTITUTIONS SO WE CAN CONTINUE DEVELOPING THEKIND OF TALENT THAT IS OUR LEGACY, AND CELEBRATE

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ITS HISTORY.

WHILE THE GREAT RECESSION BROUGHT MOST OFTHE CITY, STATE, AND NATION TO A SCREECHING HALT,HOLLYWOOD POWERED THROUGH AND CONTINUED ITSFORWARD MOMENTUM. FOR THE MOST PART, THEPROJECTS THAT DID STALL ARE NOW UNDERCONSTRUCTION, LIKE THE CAMDEN PROJECT AT VINEAND SELMA. IT IS INTERESTING TO NOTE THAT THECAMDEN SITE IS WHERE THE SQUAW MAN WAS FILMED.

OTHERS ARE GETTING READY TO MOVE FORWARD,WITH MANY MORE, LIKE THE PALLADIUM RESIDENCESAND THE MILLENIUM DEVELOPMENT, YES THEMILLENIUM (!) EITHER GOING THROUGH A COMMUNITYPROCESS OR CONDUCTING DUE DILIGENCE BEFOREOBTAINING THE PERMITS TO BUILD.

I HAVE SAID THIS BEFORE AND WILL SAY IT AGAIN,SURFACE PARKING LOTS IN THE HEART OF HOLLYWOODARE NOT THE HIGHEST AND BEST USES OF LAND AT OURURBAN CORE, ESPECIALLY AT THE ICONIC CORNER OFHOLLYWOOD AND VINE.

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IN HOLLYWOOD, WE WILL ACCEPT NOTHING LESSTHAN HIGH QUALITY PROJECTS. THIS IN TURN WILLCREATE QUALITY, MIDDLE CLASS JOBS WHILEIMPROVING THE VIBRANCY, THE LOOK, AND FEEL OFTHIS GREAT COMMUNITY.

NOR WILL WE SACRIFICE WHAT IS SO GREAT ABOUTOUR RESIDENTIAL NEIGHBORHOODS WHILE OURCOMMERCIAL DISTRICTS GROW. HISTORICPRESERVATION CAN AND DOES GO HAND IN HAND WITHGROWTH AND DEVELOPMENT.

CONDITIONS CAN BE EMBEDDED INTO ALL PERMITSTHAT GIVE PROTECTIONS OR COMMUNITY BENEFITRESOURCES TO SURROUNDING NEIGHBORHOODS, SUCHAS TRAFFIC CONTROL MEASURES, DASH BUS SERVICE,STREETSCAPE IMPROVEMENTS, OR SUPPORTING LOCALNON-PROFIT WORK THAT BENEFITS THE COMMUNITY.

HOLLYWOOD HERITAGE HAS BEEN DOING THISIMPORTANT WORK FOR YEARS AND THIS IS SOMETHINGMY EXPERIENCED STAFF AND I KNOW HOW TO DO.

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THE WALK OF FAME IS BEING REFURBISHED. OURMOVIE PALACES HAVE BEEN RESTORED. WE HAVEICONIC NEW BUILDINGS, LIKE EMERSON COLLEGE ANDTECHNICOLOR GRACING SUNSET BOULEVARD. SUNSETBOULEVARD IS ALSO EMERGING AS A PLACE FOR NEWMEDIA AND DIGITAL MEDIA, AND WILL SERVE AS A HUBFOR THE REGION.

THERE ARE MORE QUALITY PROJECTS ON THE WAYIN OUR MAJOR CORRIDORS. OVER THE PAST FEW YEARSHOLLYWOOD HAS HAD THE GREATEST ECONOMICGROWTH OF ANY NEIGHBORHOOD IN LOS ANGELES. THEYEARS OF NEGLECT, INERTIA, AND UNCERTAINTY HAVEBEEN REPLACED WITH A RESURGENCE OF INVESTMENT,GROWTH, JOBS, AND OPTIMISM.

MOST OF HOLLYWOOD’S RESIDENTIALNEIGHBORHOODS ARE SEEING SIGNIFICANTIMPROVEMENTS, AND COMPANIES LIKE SIREN STUDIOSAND SUNSET BRONSON STUDIOS ARE PLANNING FORTHE FUTURE, AS IS PARAMOUNT PICTURES. SUNSETGORDON IS CLOSE TO OPENING AND EMERSON COLLEGEIS UP AND RUNNING. BOULEVARD 6200, COLUMBIA

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SQUARE, AND OUR VERY FIRST TARGET STORE WILL BEOPENING WITHIN THE NEXT 12 CALENDAR MONTHS.

WE HAVE BECOME KNOWN FOR QUALITYRESTAURANTS AND BARS - LIKE FABIOLAS, MERCANTILE,ST. FELIX, AV, BESO, LOTERIA GRILL, AND THE NEXT DOORLOUNGE, TO NAME A FEW.

HEALTHCARE IS THE DISTRICT’S LARGEST EMPLOYER.KAISER, CHILDREN’S HOSPITAL , AND HOLLYWOODPRESBYTERIAN ARE ALL CURRENTLY EXPANDING ORPLANNING TO OVER THE NEXT FEW YEARS. THEY WILL BEHIRING BY THE THOUSANDS. I WILL BE HERE TO HELPACCOMMODATE AND SUPPORT THAT GROWTH.

WE ARE NOT LEAVING ANYONE BEHIND. KERRYMORRISON AND THE HOLLYWOOD BID CONTINUE TOMAKE SIGNIFICANT STRIDES IN HELPING TO HOUSE OURHOMELESS. WITH HOLLYWOOD FORWARD, THEY HAVECREATED A NEW TEMPLATE THAT IS THE ENVY ACROSSTHE CITY AND BEYOND, FOR INTENSIVE CASEMANAGEMENT OF HOMELESS INDIVIDUALS AND YEARLYHOMELESS COUNTS. THEY GET TO KNOW PEOPLE WHERETHEY LIVE AND TAILOR ASSISTANCE TO THEIR NEEDS.

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WE HAVE OTHER HEROINES LIKE AILEEN GETTY WHOCREATED *GETT LOVE*, AND YOLANDA BROWN OFBLESSED SACRAMENT, WHO ALSO HELP PEOPLE LIVINGON THE STREETS AND ON THE MARGINS OF SOCIETY.

I AM PROUD TO SHARE THAT THIS WEEK I WILL BEINTRODUCING A COUNCIL MOTION ALLOCATING$1.5MIL TO BLESSED SACRAMENT IN ORDER TOREHABILITATE THEIR HOMELESS SERVICE CENTER. THISFUNDING WILL HELP THEM CONTINUE THE GOOD WORKTHE GROUP HAS BEEN DOING FOR DECADES.

I AM PROUD THESE GROUPS HAVE PERSEVERED ALLTHESE YEARS, GIVING AID TO OUR MOST VULNERABLE.

WE ALL KNOW THE IMPORTANCE OF PERMANENTSUPPORTIVE HOUSING FOR THE HOMELESS AND WE AREWORKING TOGETHER TO FULFILL THIS NEED.

LAST FALL -- I INTRODUCED AN AFFORDABLEHOUSING PLAN THAT SPECIFICALLY CALLS OUTPERMANENT SUPPORTIVE HOUSING FOR HOMELESSVETERANS, AFFORDABLE HOUSING FOR OUR SENIORS,

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STRUGGLING WORKERS AND THEIR FAMILIES, ANDPROFESSIONALS THAT HAVE BEEN PRICED OUT OF THEMARKET. WE ALSO HAVE THE HIGHEST CONCENTRATIONOF HOMELESS YOUTH.

MY PLAN WILL ALSO SUPPORT THE SEVERAL NONPROFITS THAT ADDRESS THIS ISSUE, LIKE COVENANTHOUSE, LOS ANGELES YOUTH NETWORK, MY FRIENDSPLACE, A COMMUNITY OF FRIENDS, PATH, HOLLYWOODCOMMUNITY HOUSING CORP. , ST. ANNE’S RESIDENTIALCENTER, STEP UP ON SECOND, AND GETT LOVE. I AMCOMMITTED TO WORKING WITH MY COUNCILCOLLEAGUES ON THIS MAJOR POLICY OBJECTIVE ANDWILL LEAD THE WAY TO COMMIT A PORTION OF THEREDEVELOPMENT BOOMERANG FUNDS TO SUPPORTAFFORDABLE HOUSING.

MY COLLEAGUE FELIPE FUENTES AND I WILL WORKTO BUILD SUPPORT ON THE LOS ANGELES CITY COUNCIL,COMMUNITY STAKEHOLDERS, AND HOUSING ANDBUSINESS ADVOCATES OVER THE NEXT SEVERALMONTHS TO DEVELOP THE RIGHT MIX OF INCENTIVES TOENSURE WE ADDRESS OUR HOUSING CRISES ACROSSTHIS GREAT CITY.

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ONE OF THE OTHER GREAT ISSUES CONFRONTINGUS TODAY IS THE LOSS OF JOBS DUE TO RUNAWAYPRODUCTION. I AM VERY PLEASED TO ANNOUNCE THATONE OF MY KEY CAMPAIGN OBJECTIVES HAS BEGUN. ALOS ANGELES CITY COUNCIL AD HOC COMMITTEE ONTHE ENTERTAINMENT INDUSTRY HAS BEEN FORMED ANDI WILL SERVE AS VICE-CHAIR ALONG WITH CHAIR PAULKREKORIAN, AND OUR COLLEAGUE CURREN PRICE JR.

PAUL AND CURREN BRING A WEALTH OFKNOWLEDGE TO THE DISCUSSION WITH THEIR WORK ASSTATE LEGISLATORS IN SACRAMENTO FIGHTING FORMEANINGFUL INCENTIVES TO KEEP PRODUCTION INCALIFORNIA. TOGETHER WE WILL EXPLORE EVERYPOSSIBILITY AT THE LOCAL AND REGIONAL LEVEL TOBRING STABILITY TO FILMING IN LOS ANGELES, ALONGWITH INCENTIVES THAT WILL NOT ONLY STOP THEBLEEDING OF ENTERTAINMENT INDUSTRY JOBS HERE,BUT HELP TO MAKE THE INDUSTRY STRONGER THANEVER BEFORE AND SET IT ON A COURSE OF GROWTHWELL INTO THE FUTURE. WE HAVE A PARTNER INMAYOR ERIC GARCETTI. OUR MAYOR HAS APPOINTEDHIS OWN HEAVY HITTER, TOM SHERAK, TO LOBBYSACRAMENTO FOR STRONGER STATE INCENTIVES. WE

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MUST APPROACH THIS AT THE STATE AND LOCAL LEVEL.

FOR EXAMPLE, WE NEED TO CHALLENGE THE FACTTHAT THE LADWP SET STUDIO POWER RATES AT PEAKHOURS OF PRODUCTION, DOUBLING, EVEN TRIPLING INSOME CASES, BY TENS OF THOUSANDS OF DOLLARS PERMONTH, THE PRICE OF ELECTRICITY TO KEEP THEIRSOUND STAGES OPEN. WE NEED TO CHALLENGE THECOUNTY AND OTHER MUNICIPALITIES ON HAPHAZARDAND SOMETIMES EXORBITANT FEES TO FILM IN PUBLICPLACES THAT DRIVE TELEVISON SHOWS AND FEATUREFILMS OUT OF THE REGION.

WE ALSO NEED TO OFFER A CONCIERGE SERVICE TOSMALL AND INDEPENDENT PRODUCTIONS,INCENTIVIZING THEM TO STAY HERE AND HELP THELOCAL ECONOMY. INCENTIVES MUST BE AVAILABLE TONETWORK TELEVISION SHOWS FOR THE RUN OF THEPRODUCTION. OUR GOAL IS TO KEEP THOSE CREWS INLOS ANGELES RATHER THAN LETTING THEM SLIP AWAYTO ANOTHER STATE.

HALF A MILLION JOBS ARE AT STAKE, ALONG WITHAN ENTIRE INDUSTRY, A BIG PIECE OF OUR IDENTITY,

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AND A KEY COMPONENT OF OUR LOCAL ECONOMY. I AMNOT JUST COMMITTED TO KEEPING OUR SIGNATUREINDUSTRY HERE. I AM DETERMINED TO HELP IT GROWAND THRIVE!

SPEAKING OF JOBS, LOS ANGELES NEEDS MORE OFTHEM. WHEN ECONOMISTS SPEAK OF A “JOBLESSRECOVERY,” THERE’S NO BETTER EXAMPLE THAN LOSANGELES. OUR UNEMPLOYMENT RATE STILL HOVERSABOVE 10%, LAGGING FAR BEHIND THE REST OF THECOUNTRY. I PLACE THE BLAME ON CITY HALL. FOR YEARS,THE BUREAUCRACY HAS BEEN A BARRIER TO SERVINGENTREPRENEURS, ESPECIALLY OUR SMALL BUSINESSCREATORS WHO NEED TO OPEN SO THEY CAN HIREWORKERS. SMALL BUSINESSES EMPLOY THREEQUARTERS OF ALL WORKERS IN LOS ANGELES AND YET,THEY ARE SOMETIMES TREATED WITH INDIFFERENCE OREVEN CONTEMPT WHEN THEY COME TO CITY HALL FORASSISTANCE. WE NEED TO BE IN THE BUSINESS OFSERVING, NOT JUDGING, HELPING, NOT HINDERING.

THIS WILL TAKE REAL REFORM, NOT THE GIMMICKSOF THE PAST, A CHANGE IN THE CULTURE OFCOMPLACENCY THAT PERVADES OUR CITYBUREAUCRACY, NOT BUSINESS AS USUAL. OUR

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ANTI-BUSINESS REPUTATION IS RENOWNED ACROSS THEREGION, IF NOT THE COUNTRY. THE RECENT AND VERYSOBERING REPORT PUT OUT BY THE 20/20 COMMISSIONAPPOINTED BY CITY COUNCIL PRESIDENT HERB WESSON,CALLS OUT THE VERY SERIOUS CHALLENGES THIS CITYFACES. WE SHOULD TAKE THIS CRITICISM SERIOUSLY,AND NOT DEFENSIVELY.

OVER THE NEXT TWELVE MONTHS YOU WILL SEE MEINTRODUCE REFORMS THAT WILL CHIP AWAY AT THISPROBLEM. OUR ECONOMIC WELL BEING HERE INHOLLYWOOD AND ACROSS THE CITY DEPEND ONNOTHING LESS.

WE RECENTLY RECEIVED SOME GREAT NEWS FROM THEOBAMA ADMINISTRATION. A BIG PART OF HOLLYWOODAND THE 13TH CITY COUNCIL DISTRICT HAS BEENCHOSEN AS A PROMISE ZONE. THIS MEANS WE WILL BEELIGIBLE FOR UP TO $500 MILLION DOLLARS IN FEDERALGRANTS OVER THE NEXT TEN YEARS, PLACING A PRIORITYON JOB CREATION, AFFORDABLE HOUSING, EDUCATIONAND QUALITY OF LIFE IMPROVEMENTS INNEIGHBORHOODS IN HIGH POVERTY AREAS. SADLY,THAT STILL INCLUDES SEVERAL PARTS OF HOLLYWOOD.

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THE YOUTH POLICY INSTITUTE, VERY ACTIVE INHOLLYWOOD AND IN THE PICO UNION NEIGHBORHOODWAS INSTRUMENTAL IN THE AWARDING OF THIS GRANT.YPI IS LED BY THE AMAZING DIXON SLINGERLAND. OVERTHE PAST SEVERAL YEARS, HE AND HIS TEAM HAVE PUTTHE BUILDING BLOCKS IN PLACE TO MAKE THIS GRANTPOSSIBLE. I WILL BE WITH THEM EVERY STEP OF THEWAY TO ENSURE THAT WE UTILIZE THESE SOURCES OFFEDERAL FUNDING TO LIFT OUR STRUGGLINGNEIGHBORHOODS OUT OF POVERTY ONCE AND FOR ALL.

ANOTHER ONE OF THE MAIN SIGNATORIES WHO HELPEDSECURE THIS DESIGNATION IS “FRIENDS OF THEHOLLYWOOD CENTRAL PARK.” THE 44-ACRE PARK,WHICH WILL BE BUILT OVER THE 101 FREEWAYBETWEEN BRONSON AND SANTA MONICA BOULEVARD,IS SPECIFICALLY ELIGIBLE BECAUSE OF THE TENS OFTHOUSANDS OF JOBS THE PROJECT WILL CREATE.

THE INDOMITABLE LAURIE GOLDMAN AND HER INTREPIDBOARD OF DIRECTORS ARE BUSY EVERY DAY OF THEWEEK, ON THE PLANNING AND IMPLEMENTATION OFTHIS VISIONARY PARK AND THEY DESERVE A BIG ROUND

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OF APPLAUSE! THE DRAFT ENVIRONMENTAL REVIEW ISNOW UNDERWAY AND SIGNIFICANT PROGRESS HASBEEN MADE WITH CALTRANS AND OTHER STATE ANDFEDERAL AGENCIES.

WE WILL BUILD THIS PARK. OUR PARK!

FOLKS, IT SEEMS THE MEDIA HAS RECENTLY DISCOVEREDTHAT AN EARTHQUAKE FAULT RUNS SOMEWHEREALONG THE BASE OF THE HOLLYWOOD HILLS. WHOKNEW? WE DID! THIS IS SOMETHING EVERYONE ELSEHAS KNOWN FOR DECADES.

A RECENT STATE GEOLOGICAL SURVEY DRAFT MAP WASPUBLISHED AND EXACTLY AS PREDICTED, A FAULT LINE ISBELIEVED TO BE IN THE VICINITY.

THE THREAT OF AN EARTHQUAKE SHOULD NEVER BETAKEN LIGHTLY. ON THE OTHER HAND, FEAR ANDPARANOIA SHOULD NOT DRIVE PUBLIC POLICY ANDNEEDLESSLY STYMIE GROWTH AND ECONOMICDEVELOPMENT.

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ANY PROJECT BEING BUILT WILL STILL NEED TO MEETTHE MOST COMPREHENSIVE SEISMIC REQUIREMENTS OFANY MUNICIPALITY IN THE UNITED STATES.

JUST LIKE THE 101 FREEWAY, THE CAPITAL RECORDSBUILDING, THE RED LINE SUBWAY, AND COUNTLESSOTHER STRUCTURES, HOLLYWOOD WILL CONTINUE TODEVELOP, AND GROW UTILIZING STATE OF THE ARTSEISMIC ENGINEERING STANDARDS IN ALL NEWBUILDING CONSTRUCTION.

LOS ANGELES IS A CITY WHERE SEVERAL EARTHQUAKEFAULTS CRISSCROSS NEIGHBORHOODS EVERYWHERE,INCLUDING DOWNTOWN. WE WILL DEAL WITH THISSERIOUS ISSUE, RESPONSIBLY, AND DELIBERATELY, AS WECONTINUE TO GROW.

WE ALSO KNOW A TENTATIVE RULING HAS BEEN ISSUEDREGARDING THE HOLLYWOOD COMMUNITY PLANUPDATE AND A FINAL RULING IS EXPECTED VERY SOON.ONCE IT IS RELEASED WE WILL HAVE A CLEAR IDEA ONHOW TO PROCEED.

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I SUPPORT THE HOLLYWOOD COMMUNITY PLAN AND ITSGOALS AND INTEND TO WORK WITH EACH OF YOU TOMAKE SURE THAT OUR PROGRESS CONTINUES. WE WILLMITIGATE ANY ISSUES THAT NEED TO BE ADDRESSED INTHE PLAN UPDATE AND KEEP OUR HOLLYWOOD MOVINGFORWARD.

SINCE TAKING OFFICE WE HAVE ENACTED THESIGHT-SEEING BUS ORDINANCE TO QUELL THE “FREE FORALL” SIDEWALK SALES OF SOME TOUR BUS OPERATORSTHAT HAVE GIVEN HOLLYWOOD A CARNIVAL LIKEATMOSPHERE WHILE BLOCKING ACCESS TO PEDESTRIANSON THE HISTORIC WALK OF FAME.

WE ADOPTED AND ARE FINE TUNING A VALETORDINANCE, BRINGING SOME PREDICTABILITY TO VALETFEES FOR VISITORS, AND EMPOWERING BUSINESSES TOTAKE CONTROL OF WHAT HAPPENS IN FRONT OF THEIRESTABLISHMENTS.

WE ARE WORKING TOWARD VOLUNTARY CONDITIONSAND REGULATIONS FOR COSTUMED STREETCHARACTERS ON THE WALK OF FAME TO DISCOURAGE

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THE CRIMINAL BEHAVIOR BY SOME AND ENCOURAGEGOOD BEHAVIOUR SO THAT THEY MAY BE THOUGHT OFAS AMBASSADORS OF HOLLYWOOD AND NOTPREDATORS WHO HARASS OR IN SOME CASES ASSAULTUNSUSPECTING TOURISTS.

IF WE DON’T DO EVERYTHING WE CAN TO SET A HIGHERSTANDARD ON THE BOULEVARD FOR THE TOURISTEXPERIENCE, WE STAND TO LOSE MILLIONS OF DOLLARSOF REVENUE A YEAR TO OUR LOCAL ECONOMY.

WE KNOW THAT 2011 WAS A RECORD YEAR FORTOURISM HERE WHEN WE HAD 42 MILLION VISITORS TOLOS ANGELES, WITH MANY MILLIONS OF THEM COMINGTO HOLLYWOOD. WE MUST KEEP THEM COMING BACKAND SET THE STAGE FOR VISITORS TO STAY INHOLLYWOOD LONGER. WE DO THAT BY PROVIDING AQUALITY EXPERIENCE WHERE RESIDENTS, BUSINESSOPERATORS, AND VISITORS FEEL SAFE AND SECURE.

SPEAKING OF TOURISTS, WE WANT MORE OF THEM! WENEED TO DRAW REGIONAL, NATIONAL, ANDINTERNATIONAL VISITORS.

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AS CHAIR OF THE ARTS, PARKS, HEALTH, AGING, AND THELOS ANGELES RIVER COMMITTEE, I AM PUSHING FORTHE PACKAGING AND MARKETING OF THE “HOLLYWOODAND GRIFFITH PARK EXPERIENCE.”

IN ADDITION TO THE PARK AND ARGUABLY THE BESTURBAN HIKING TRAILS IN THE U.S., WE HAVE THEEXQUISITE GRIFFITH OBSERVATORY, THE HOLLYWOODSIGN, THE GREEK THEATRE, THE ZOO, MOONLIGHTHORSE RIDING TOURS, GOLFING, TRAVEL TOWN, ACAROUSEL, SHAKESPEARE IN THE PARK, AND THE AUTRYNATIONAL CENTER.

IF SOUTHLAND RESIDENTS, INCLUDING ANGELENOS BYTHE THOUSANDS CAN GO TO SAN DIEGO EVERYWEEKEND AND ENJOY THEIR WILD ANIMAL PARK, THEIRZOO, AND THE MANY ATTRACTIONS THERE, THEN WECAN CERTAINLY DO THE SAME FOR LOS ANGELES.

BUT WE CAN THROW IN THE UNIQUE GLAMOUR OFHOLLYWOOD WITH OUR WONDERFUL HOTELS, FINERESTAURANTS AND QUALITY ENTERTAINMENT VENUESLIKE THE PANTAGES THEATRE, THE RICARDO

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MONTALBAN THEATRE, OR THE AVALON. ALL OF THESEATTRACTIONS ARE CONCENTRATED IN CLOSE PROXIMITYTO ONE ANOTHER AND YOU WOULDN’T EVEN NEED ARENTAL CAR!

WE CAN MAKE THE HOLLYWOOD EXPERIENCE MOREAVAILABLE TO EVERYONE. WHAT VISITOR WOULDN’TWANT TO END THE DAY AT THE W ROOFTOP POOL, WITHA BOTTLE OF CHAMPAGNE AND CITY VIEWS, OR ENJOYTOP-SHELF SERVICE AT THE REDBURY, LOEWS, THEHOLLYWOOD HOTEL, OR THE ROOSEVELT HOTEL. WEJUST NEED TO DO A BETTER JOB OF MARKETING OURSPECIAL BRAND.

I WILL WORK CLOSELY WITH MY FRIEND ANDCOLLEAGUE TOM LABONGE AND THE LOS ANGELESTOURISM AND CONVENTION BOARD TO HELP MARKETHOLLYWOOD BETTER.

OF COURSE, NONE OF THIS CAN BE FULLY REALIZEDUNLESS WE FEEL SAFE. I WANT TO TAKE A MOMENT TOSALUTE OUR WONDERFUL HOLLYWOOD POLICE DIVISIONAND THE LEADERSHIP OF CAPTAIN PETE ZARCONE.CAPTAIN ZARCONE, ALONG WITH CAPTAIN CORY PALKA

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HAVE MADE A BOLD, FEARLESS IMPRESSION SINCECOMING TO HOLLYWOOD LAST SUMMER AND WE AREBETTER OFF FOR IT. CAPTAIN ZARCONE WAS PRECEDEDBY COMMANDER BEA GIRMALA, WHO FOR FIVE YEARS,HELPED SET A NEW STANDARD IN HOLLYWOOD. WE AREALL BETTER OFF FOR THEIR LEADERSHIP.

THE CRIME STATS CAME OUT JUST LAST WEEK AND THEYARE VERY ENCOURAGING. ALTHOUGH HOLLYWOODEXPERIENCED SOME HIGH PROFILE CRIME LAST SPRINGAND SUMMER, THE FACT OF THE MATTER IS THATHOLLYWOOD HASN’T BEEN THIS SAFE SINCE 1949.

SERIOUS CRIME, ASSAULTS AND MURDERS ARE DOWN BYMORE THAN 50% OVER A TEN-YEAR PERIOD AND BYDOUBLE DIGITS SINCE LAST YEAR ALONE.

THE VERY FIRST OFFICIAL MEETING I HAD AFTER MYELECTION AND WEEKS BEFORE BEING SWORN IN WASWITH CHIEF CHARLIE BECK. I DEMANDED MORE FOOTPATROL OFFICERS ON HOLLYWOOD BOULEVARD. THEDENSITY OF PEOPLE ON THE SIDEWALKS EVERY DAY ISNOT UNLIKE TIMES SQUARE IN NEW YORK. OUR POLICEPRESENCE MUST REFLECT THAT WITH BOOTS ON THE

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GROUND. CRIME SUPPRESSION IS KEY WHERE LARGECROWDS GATHER. THANKFULLY, WE NOW HAVE 60ADDITIONAL OFFICERS ASSIGNED TO HOLLYWOODINDEFINITELY. AND THEY HAVE GREAT PARTNERS INKEEPING HOLLYWOOD SAFER WITH THE OUTSTANDINGWORK OF ANDREWS INTERNATIONAL, WHO PROVIDESSECURITY FOR THE HOLLYWOOD BUSINESSIMPROVEMENT DISTRICT.

THE LAPD KNOWS THAT AS A MEMBER OF THE PUBLICSAFETY COMMITTEE, I WILL DO MY PART IN MAKINGSURE WE HAVE THE RESOURCES TO CONTINUE A ROBUSTPOLICE PRESENCE IN HOLLYWOOD AND ACROSS THEGREAT 13TH DISTRICT.

HOLLYWOOD HAS ADDITIONAL NEW PARTNERS INIMPROVING OUR QUALITY OF LIFE HERE. OUR NEW CITYATTORNEY MIKE FEUER HAS BEEN GREAT TO WORKWITH. MIKE WAS THE SECOND OFFICIAL I MET WITHAFTER THE ELECTION, RIGHT AFTER THE TRAGIC MURDEROF CHRISTINE CALDERON. WE DISCUSSED MEASURES TOMAKE HOLLYWOOD SAFER, SUCH AS INCLUDING THEENTIRE HOLLYWOOD ENTERTAINMENT DISTRICT IN THEISSUANCE OF STAY AWAY ORDERS, RATHER THAN JUSTTHE TYPICAL 500 FOOT DISTANCE, FOR KNOWN VIOLENT

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INDIVIDUALS SO THAT SOMEONE WHO HAD MADETHREATS OR COMMITTED A CRIME ON ONE END OF THEBOULEVARD NO LONGER HAS THE OPTION OF ACTINGOUT HIS CRIMINAL INTENT JUST DOWN THE STREET. THISPOLICY HAS BEEN IN PLACE NOW SINCE LAST SUMMER.

WE ALSO HAVE THE EXCEPTIONAL ANDRE QUINTERO,OUR NEIGHBORHOOD PROSECUTOR, TO FILE THE CASESTHAT THREATEN TO DIMINISH THE HOLLYWOODEXPERIENCE WE ARE ALL WORKING SO HARD TOPROVIDE.

LADIES AND GENTLEMEN, HOLLYWOOD IS ON THE WAYUP – BUT, AS YOUR COUNCILMAN, I PLAN ON DOINGMUCH, MUCH MORE, AND I KNOW I HAVE ALLIES IN THISENDEAVOR. LET’S GET US TO THAT WORLD CLASSSTANDARD WE DESERVE!

OVER THE PAST 30 YEARS, YOU HAVE SET THE STAGE FORTHIS DAY. NOW IS THE TIME. THIS IS OUR HOLLYWOOD!FROM LITTLE ARMENIA TO THAI TOWN, FROM THE DELLTO MELROSE HILL, WE KNOW THAT HOLLYWOOD ISN’TJUST A LOS ANGELES NEIGHBORHOOD. HOLLYWOODAND ITS WORLD FAMOUS BOULEVARD BELONGS TO ALL

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OF LOS ANGELES AND WE MUST VALUE IT, TREAT ITWITH RESPECT, NURTURE ITS PROGRESS, AND HELP ITREALIZE ITS FULL POTENTIAL.

THERE IS NO PLACE LIKE IT ANYWHERE ELSE. THEREAREN’T MORE CAPABLE PEOPLE ANYWHERE ELSEOUTSIDE THIS ROOM TO HELP MAKE IT HAPPEN. YOUHAVE MY LONG TERM COMMITMENT TO LEAD AND TOPARTNER, TO MAKE HOLLYWOOD NOT JUST BETTER, BUTBETTER BEYOND OUR WILDEST DREAMS. WE CAN DOTHIS. WE WILL DO THIS. WE WILL MAKE IT HAPPEN.

THANK YOU! THANK YOU HOLLYWOOD!