Date post: | 01-Jun-2018 |
Category: |
Documents |
Upload: | rahulsogani123 |
View: | 235 times |
Download: | 0 times |
of 42
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
1/112
INDEX
S.N
TITLE
PAGE NO.
1. PREFACE 2
2. ACKNOWLEDGMENT 3
3. DECLARATION 4
4. EXECUTIVE SUMMRAY 5-6
5. CHAPTER 1 INTRODUCTION OF THE
PRO!ECT"
#-$
2. CHAPTER 2 INDUSTRY OVERVIEW" 1%-26
3. CHAPTER 3 COMPANY PROFILE &
ANALYSIS"
2$-45
4. CHAPTER 4 COMPETITORES " 4#-62
5. CHAPTER 5 RESEARCH METHODOLOGY" 64-66
6. CHAPTER 6 DATA ANALYSIS" 6$-'2
#. LIMITATIONS '3
$. CONCLUSION '4-'5
'. FINDINGS '6
1%. SUGGESTION AND RECOMMENDATIONS '#-''
11. (I(LIOGRAPHY 1%%
12. ANNEXURE 1%1-1%6
R)*+,) C/00+,+/ P,) 1
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
2/112
PREFACE
In the study of Management, is a vital role of making and analyzing different project
reports with their importance parameters. As students of MBA, i got this golden
opportunity of preparing the Grand Research Report on “counter attack of reliance
communication on Airtel, Idea, Vodafone, Tata Indicom, and Bsnl” eeking this
project I have analyzed that customers has the different perceptions regarding the
different schemes of the company.
As a part of the program of MBA sylla!us I choose "Reliance Communication! for grand
project !ecause, its management, administration, co#operation with societies and
employees and price policy is very well. "Reliance Communication$ is a well#known name
in the telecommunication industry.
%hus as a part of my study, I have made this project report !y concentrating on
awareness of mo!ile users regarding different schemes provided !y telecom companies
and their satisfaction level.
R)*+,) C/00+,+/ P,) 2
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
3/112
AC"#$%&E'GE(E#T
As I know, theoretical knowledge is of no use unless and until we know how practically
the things work. &ence, MBA is e'pected to know !oth, the theoretical as well as the
practical aspects of !usiness.
I am thankful to (AIET, (A#)AR$VAR, *AIP+R to providing me this golden
opportunity. I am also thankful to my (aculty )uide Mr. Ankur *astogi who gave full
support and encouraged me for preparing this report.
I am also thankful to "Reliance Communication! for granting permission for my project. I
am also very thankful to Mr. umit Aggarwal for all his support through the completing
project. And finally thanks for all the employees of "Reliance Communication! who have
helped me in completing my project successfully.
A+A -MA* B&AI*A
R)*+,) C/00+,+/ P,) 3
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
4/112
'EC&ARATI$#
I, &/*/B, 0/12A*/ %&A% %&/ MI34* 1A5%43/ 5*4+/1% %I%2/0 “C$+#TERATTAC" $F RE&IA#CE )CE(E) $# AIRTE&, I'EA, V$'AF$#E, B)#& A#'
TATA I#'IC$(” I 4*I)I3A2 %4 %&/ B/% 4( M -3462/0)/ 7 &A 34%
B//3 5B2I&/0 /2/6&/*/. %&I I (4* %&/ 5*54/ 4( 5A*%IA2
(2(I22M/3% 4( (AIET */8I*/M/3% (4* %&/ A6A*0 4( %&/ %I%2/ 4(
(A)TER $F B+)I#E)) $F A'(I#I)TRATI$#, 432.
)+B(ITTE' B-. )IG#AT+RE.
Arpita (athur
R)*+,) C/00+,+/ P,) 4
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
5/112
E/EC+TIVE )+((AR-
%hese days$ organizations are looking forward to o!tain competitive edge over their
competitors through highly developed employee skills, distinctive organizational
cultures, management processes and systems which are in contrast to traditional
emphasis on transfera!le resources such as e9uipment that can !e purchased any time
!y the competitors.
In */2IA31/ also much work is done to develop the Marketing competencies so as to
have !etter results. In this conte't a part from the various departments the Marketing
sales department has got a crucial role to play.
In my study i have analyzed the counter attack of reliance communication with
competitor. (or this I have to go to different *etailers, mo!ile users and find out what
actually they think of the services given !y the company.
imilarly as a part of my schedule, I have not only analyzed counter attack of reliance
communication !ut also got a chance to meet different retailers and know what is the
stand of reliance in front of its competitors and what the pro!lems they are facing are
and how we can solve their pro!lems. 6e also analyzed the how communication flow
from retailer to consumer. %hus the task was not only restricted in the purview of
interaction with the retailers !ut also providing an insight a!out understanding the
channel distri!ution.
R)*+,) C/00+,+/ P,) 5
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
6/112
%hus the induction program followed !y the associate manual not only makes the
employees familiar with the company !ut also make them enthusiastic to face
challenges and motivate to work for the growth of the organization.
%he second part consists of data and their analysis, collected through a survey done on:;; people. It covers the topic “counter attack of reliance communication 0ith
competitor
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
7/112
R)*+,) C/00+,+/ P,) #
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
8/112
Introduction of project.
My major su!ject is marketting and my project$s focus will !e in the area of telecom
sector and my topic is “1ounter attack of *eliance 1ommunication on Airtel, Idea,
=odafone,%ata Indicom, Bsnl
%oday the Indian telecommunications network with over ?;; Million
su!scri!ers is second largest network in the world after 1hina. India is also
the fastest growing telecom market in the world with an addition of @# :;
million monthly su!scri!ers.
%he telecom network in India is the fifth largest network in the world meeting
up with glo!al standards. 5resently, the Indian telecom industry is currently
slated to an estimated contri!ution of nearly : to India$s )05.
%he project is selected !y me !ecause now a days the competition
prevailing in the %elecom industry is very high. 0ifferent schemes
provided !y the different companies are somewhat similar in nature!ut which scheme provide more !enefit in terms of money 7
satisfaction from the particular scheme.
o I wish to study the various schemes outcomes with respect to the
customer$s perception.
R)*+,) C/00+,+/ P,) $
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
9/112
/'pected 1ontri!ution
:. %o study the customers perception regarding various schemes.. %o find the loyal customers enjoying regular !enefits of different schemes.
R)*+,) C/00+,+/ P,) '
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
10/112
R)*+,) C/00+,+/ P,) 1%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
11/112
I#'+)TR- $VERVIE%
Overview Of Telecom Industry Indian %elecom sector, like any other industrial sector in the country, has gone through many phases of grow
and diversification. tarting from telegraphic and telephonic systems in the :@th century, the field of
telephonic communication has now e'panded to make use of advanced technologies like )M, 10MA, and 622 to the great C) %echnology in mo!ile phones. 0ay !y day, !oth the 5u!lic 5layers and the 5rivate
5layers are putting in their resources and efforts to improve the telecommunication technology so as to
give the ma'imum to their customers.
Telecommunications in India
(or the past decade or so, telecommunication acti1ities have gained momentum in
India. /fforts have !een made from !oth governmental and non#governmental
platforms to enhance the infrastructure. %he idea is to help modern telecommunication
technologies to serve all segments of India$s culturally diverse society, and to transform
it into a country of technologically aware people.
R)*+,) C/00+,+/ P,) 11
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
12/112
History of Indian Telecommunications
Year
:D?:# (irst operational land lines were laid !y the government near 1alcutta
:DD: # %elephone service introduced in India
:DDC# Merger with the postal system
:@C# (ormation of Indian *adio %elegraph 1ompany EI*%F
:@C# Merger of /%1 and I*% into the Indian *adio and 1a!le
1ommunication 1ompany EI*11F
:@GH# 3ationalization of all foreign telecommunication companies to form the
5osts, %elephone and %elegraph E5%%F, a monopoly run !y the governments
Ministry of 1ommunications
:@D?# 0epartment of %elecommunications E04%F esta!lished, an e'clusive
provider of domestic and long#distance service that would !e its own regulator
Eseparate from the postal systemF
:@DJ# 1onversion of 04% into two wholly government#owned companies> the=idesh anchar 3igam 2imited E=32F for international telecommunications
and Mahanagar %elephone 3igam 2imited EM%32F for service in metropolitan
areas.
:@@H %elecom *egulatory Authority of India created.
:@@@ 1ellular ervices are launched in India. 3ew 3ational %elecom 5olicy is
adopted.
;;; 0o% !ecomes a corporation, B32
R)*+,) C/00+,+/ P,) 12
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
13/112
About Telecommunication Industry
%oday the Indian telecommunications network with over CH? Million
su!scri!ers is second largest network in the world after 1hina. India is also
the fastest growing telecom market in the world with an addition of @# :;
million monthly su!scri!ers.
%he telecom network in India is the fifth largest network in the world meeting
up with glo!al standards. 5resently, the Indian telecom industry is currently
slated to an estimated contri!ution of nearly : to India$s )05.
0riven !y rising income levels and favora!le demographics, India is poised
to at least dou!le its )05 in nominal terms from current levels !y ( ;:;,
as stated in one of the recent reports released !y Merrill 2ynch.
%his era of rapid economic growth has !een accompanied !y e'ponential
growth in the telecom sector, particularly on the wireless side.
India has reached a wireless penetration of D.C in ( ;;J, and its mo!ile
!ase has increased at a compounded annual growth rate of D? over the
last seven years.
6ith increasing network coverage and afforda!ility this growth is e'pected to
continue in the medium term.
6ith a!out ;.@C million mo!ile and !road!and 7 telephone customers on
March C:, ;;J, the 1ompany is the largest private integrated telecom player
in India
It has invested appro'imately *s :? !illion in the telecom sector and had
annual revenue of *s. ::H !illion in the year under review.
%he 1ompany has a market capitalization of over *s. HJ;!illion and is among
the top :; listed entities in India.
R)*+,) C/00+,+/ P,) 13
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
14/112
Introduction
%he Indian %elecommunications network with ::;.;: million connections is
the fifth largest in the world and the second largest among the emerging
economies of Asia.
%oday, it is the fastest growing market in the world and represents uni9ue
opportunities for .. companies in the stagnant glo!al scenario.
%he total su!scri!er !ase, which has grown !y G; in ;;?, is e'pected to
reach ?; million in ;;H.According to Broad!and 5olicy ;;G, )overnment
of India aims at @ million !road!and connections and :D million internet
connections !y ;;H.
%he wireless su!scri!er !ase has jumped from CC.J@ million in ;;G to J.?H
million in ( ;;G#;;?. In the last C years, two out of every three new
telephone su!scri!ers were wireless su!scri!ers. 1onse9uently, wireless now
accounts for ?G.J of the total telephone su!scri!er !ase, as compared to
only G; in ;;C.
6ireless su!scri!er growth is e'pected to !ypass .? million new su!scri!ers
per month !y ;;H. %he wireless technologies currently in use are )lo!al
ystem for Mo!ile 1ommunications E)MF and 1ode 0ivision Multiple
Access E10MAF.
%here are primarily @ )M and ?10MA operators providing mo!ile services
in :@ telecom circles and G metro cities, covering ;;; towns across the
country.
R)*+,) C/00+,+/ P,) 14
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
15/112
%he list of
telecomoperators
operating in
India with their
market share is
detailed a s
under>
*ecent things to watch out in Indian telecom sector are>
:. C) and B6A auctions
R)*+,) C/00+,+/ P,) 15
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
16/112
. M=34
C. Mo!ile 3um!er 5orta!ility
G. 3ew 5olicy for =alue Added ervices
?. Market dynamics once the recently licensed new telecom operators start rolling out
J. ervices.
H. Increased thrust on telecom e9uipment manufacturing and e'ports.
D. *eduction in Mo!ile %ermination 1harges.
@. 0ue to technological advancement and increase in traffic.
Major Players
%here are three types of players in telecom services>
tate owned companies EB32 and M%32F
5rivate Indian owned companies E*eliance Infocomm, %ata %eleservices,F
(oreign invested companies E&utchison#/ssar, Bharti %ele#=entures,/scotel, Idea 1ellular, B52 Mo!ile, pice 1ommunicationsF
B)#&
4n 4cto!er :,
;;; the
R)*+,) C/00+,+/ P,) 16
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
17/112
0epartment of %elecom 4perations, )overnment of India !ecame a
corporation and was renamed Bharat anchar 3igam 2imited EB32F.
B32 is now India$s leading %elecommunications 1ompany and the
largest pu!lic sector undertaking. It has a network of over G? million lines
covering ?;;; towns with over C? million telephone connections.
%he state#controlled B32 operates !asic, cellular E)M and 10MAF
mo!ile, Internet and long distance services throughout India Ee'cept 0elhi
and Mum!aiF.
B32 will !e e'panding the network in line with the %enth (ive#ear 5lan
E:@@#@HF. %he aim is to provide a telephone density of @.@ per hundred !yMarch ;;H.
B32, which !ecame the third operator of )M mo!ile services in most
circles, is now planning to overtake Bharti to !ecome the largest )M
operator in the country. B32 is also the largest operator in the Internet
market, with a share of : per cent of the entire su!scri!er !ase.
BHARTI AIRTEL
/sta!lished in :@D?, Bharti has !een a pioneering force in the telecom
sector with many firsts and innovations to its credit, ranging from !eing the
first mo!ile service in 0elhi, first private !asic telephone service provider
in the country, first Indian company to provide comprehensive telecom
services outside India in eychelles and first private sector service
provider to launch 3ational 2ong 0istance ervices in India.
Bharti %ele#=entures 2imited was incorporated on +uly H, :@@? for
promoting investments in telecommunications services. Its su!sidiaries
operate telecom services across India. Bharti$s operations are !roadly
handled !y two companies> the Mo!ility group, which handles the mo!ile
R)*+,) C/00+,+/ P,) 1#
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
18/112
services in :J circles out of a total C circles across the countryK and the
Infotel group, which handles the 320, I20, fi'ed line, !road!and, data,
and satellite#!ased services.
%ogether they have so far deployed around C,;;; km of optical fi!er
ca!les across the country, coupled with appro'imately :,?;; nodes, and
presence in around ;; locations.
%he group has a total customer !ase of J.G? million, of which ?.DJ million
are mo!ile and ?DD,;;; fi'ed line customers, as of +anuary C:, ;;G.
In mo!ile, Bharti$s footprint e'tends across :? circles. Bharti %ele#
=entures strategic o!jective is “to capitalize on the growth opportunitiesthe company !elieves are availa!le in the Indian telecommunications
market and consolidate its position to !e the leading integrated
telecommunications services provider in key markets in India, with a focus
on providing mo!ile services
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
19/112
%he company has also !een in the forefront of technology induction !y
converting :;; of its telephone e'change network into the state#of#the#
art digital mode.
%he )ovt. of India currently holds ?J.? stake in the company. In the
year ;;C#;G, the companys focus would !e not only consolidating the
gains !ut also to focus on new areas of enterprise such as joint ventures
for projects outside India, entering into national long distance operation,
widening the cellular and 10MA#!ased 622 customer !ase, setting up
internet and allied services on an all India !asis. M%32 has over ? million
su!scri!ers and C@,CHG mo!ile su!scri!ers.
6hile the market for fi'ed wire line phones is stagnating, M%32 faces
intense competition from the private playersBhatia, &utchison and Idea
1ellular, *eliance Infocommin mo!ile services. M%32 recorded sales of
*s. J;. !illion EN:.CD !illionF in the year ;;#;C, a decline of ?.D per cent
over the previous year$s annual turnover of *s.JC.@ !illion.
R)*+,) C/00+,+/ P,) 1'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
20/112
TATA TELESERVIES
%ata %eleservices is a part of the N: !illion %ata )roup, which has @C
companies, over ;;,;;; employees and more than .C million
shareholders.
%ata %eleservices provides !asic Efi'ed line servicesF, using 10MA
technology in si' circles> Maharashtra Eincluding Mum!aiF, 3ew 0elhi,
Andhra 5radesh, %amil 3adu, )ujarat, and -arnataka. It has over D;;,;;;
su!scri!ers. It has now migrated to unified access licenses, !y paying a
*s.?.G? !illion EN:; millionF fee, which ena!les it to provide fully mo!ile
services as well.
%he company is also e'panding its footprint, and has paid *s G.:H !illion
EN@;millionF to 0o% for :: new licenses under the I1 Einterconnect usage
chargesF regime.
%he new licenses, coupled with the si' circles in which it already operates,
virtually gives the 10MA mo!ile operator a national footprint that is almoston par with B32 and *eliance Infocomm.
4n April :, :@DJ, the =idesh anchar 3igam 2imited E=32F # a wholly
)overnment owned corporation was !orn as successor to 41.
%he company operates a network of earth stations, switches, su!marine
ca!le systems, and value added service nodes to provide a range of !asic
and value added services and has a dedicated work force of a!out ;;;
employees.
=32s main gateway centers are located at Mum!ai, 3ew 0elhi, -olkata
and 1hennai. %he international telecommunication circuits are derived via
R)*+,) C/00+,+/ P,) 2%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
21/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
22/112
1ommercial operations !egan in 3ovem!er :@@?. Between ;;; and
March ;;G, &utch ac9uired further operator e9uity interests or operating
licences.
6ith the completion of the ac9uisition of B52 Mo!ile 1ellular 2imited in
+anuary ;;J, it now provides mo!ile services in :J of the C defined
licence areas across the country.
&utch India has !enefited from rapid and profita!le growth in recent years.
it had over :H.? million customers !y the end of +une ;;J.
I"EA
Indian regional operator I0/A 1ellular 2td. has a new ownership structure
and grand designs to !ecome a national player, !ut in doing so is likely to
!ecome a thorn in the side of *eliance 1ommunications 2td.
I0/A operates in eight telecom “circles,< or regions, in 6estern India, and
has received additional )M licenses to e'pand its network into three
circles in /astern India ## the first phase of a major e'pansion plan that it
intends to fund through an I54, according to parent company Aditya Birla
)roup.
R)*+,) C/00+,+/ P,) 22
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
23/112
Major mar$et trends
%he telecoms trends in India will have a great impact on everything from the
hum!le 51, internet, !road!and E!oth wireless and fi'edF, and ca!le, handset
features, talking M, I5%=, soft switches, and managed services to the local
manufacturing and supply chain.
%his report discusses key trends in the Indian telecom industry, their drivers and
the major impacts of such trends affecting mo!ile operators, infrastructure and
handset vendors.
Hi%&er acce'tance for (ireless ser)ices
Indian customers are em!racing mo!ile technology in a !ig way Ean average of
four million su!scri!ers added every month for the past si' months itselfF
%hey prefer wireless services compared to wire#line services, which is evident
from the fact that while the wireless su!scri!er !ase has increased at H? percent
1A)* from ;;: to ;;J, the wire#line su!scri!er !ase growth rate is negligi!le
during the users are willing to change their handsets every year to newer models with more
features, which is good news for the handset vendors.
%he other impact is that while the operators have only limited options to generate
additional revenues through value#added services from wire#line services, the
mo!ile operators have numerous options to generate non#voice revenues from
their customers same period.
In fact, many customers are returning their wire#line phones to their service
providers as mo!ile provides a more attractive and competitive solution.
%he main drivers for this trend are 9uick service delivery for mo!ile connections,
afforda!le pricing plans in the form of pre#paid cards and increased purchasing
power among the :D to G; years age group as well as sizea!le middle class L a
prime market for this service.
R)*+,) C/00+,+/ P,) 23
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
24/112
ome of the positive impacts of this trend are as follows. According to a study, :D
percent of mo!ile ome e'amples of value#added services are ring tones
download, colored ring !ack tones, talking M, Moreover, there e'ists great
opportunity for content developers to develop applications suita!le for mo!ile
users like mo!ile gaming, location !ased services etc.
4n the negative side, there is an increased threat of virus L spread through
mo!ile data connections and Bluetooth technology L in mo!ile phones, making
them unusa!le at times. %his is good news for anti#virus solution providers, who
will gain from this trend.
Mer%ers
0emand for new spectrum as the industry grows and the fact the spectrum
allocation in done on the !asis of num!er of su!scri!ers will force companies to
merge so as to claim large num!er of su!scri!ers to gain more spectrum as a
precursor to the launch of larger and e'panded services.
&owever it must also !e noted that this may very well never happen on account
of low telecom penetration.
Ris$s and concerns
Industry is subject to extensive regulation by the Government, which could have
an adverse effect on our business*
Business units compete with government#owned or government controlled
companies. %he regulatory environment may tend to !enefit them over the
private operators. 6e, however, do not perceive adverse changes in the
regulatory environment. 6e are confident that the government will continue to
ensure a level playing field for all operators keeping the customers$ !est interest
in mind.
R)*+,) C/00+,+/ P,) 24
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
25/112
Recent de)elo'ments
%he telecom industry is one of the most dynamic industries in the country today
and is characterized !y a constantly evolving regulatory environment.
%he relative importance of regulatory changes should !e viewed in light of the !ig
challenges and opportunities that the industry is facing today Eas detailed in
ection of this reportF.
R)*+,) C/00+,+/ P,) 25
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
26/112
INTRODUCTION TO THE ORGANISATION
2As 0e spread 0in3s to e4pand our capa5ilities and e4plore the
#e0 hori6ons, the fundamental focus remains unchan3ed. seek
$ut the 5est technolo37 in the 0orld and put it at the ser1ice
of our ultimate user. our customer2
R)*+,) C/00+,+/ P,) 26
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
27/112
)+#I& (ITTA&
)+#I& BARTI (ITTA&CAIR(A# A#' (A#AGI#G 'IRECT$R $F BARTI GR$+P
unil Bharti Mittal, founder, 1hairman and Managing 0irector of Bharti )roup can !e
la!eled as the most am!itious telecom entrepreneur in India. unil a former student of
&arvard Business chool graduated from 5unja! niversity. %he son of a
parliamentarian, unil did not want to follow his fathers footsteps. &e had shown an
interest in !usiness even from his teenage days. o after graduation, unil got together
with his friend and formed a small !icycle !usiness with !orrowed capital in the:@H;s.
But !y :@H@, he realized that this !usiness would remain small. o he moved out of
2udhiana, spent a few years in Mum!ai and in :@D:, was running an import and
distri!ution operation out of 3ew 0elhi and Mum!ai.
By :@D, Mittal had started a full#fledged !usiness selling porta!le generators imported
from +apan and that gave him the chance to involve himself in activities like marketing
and advertising. %hings went smoothly until the government !anned the import of
generators as two Indian companies were awarded licenses to manufacture generators
locally.
unil Mittal got interested in push !utton phones while on a trip to %aiwan, and in :@D,
introduced the phones to India, replacing the old fashioned, !ulky rotary phones that
R)*+,) C/00+,+/ P,) 2#
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
28/112
were in use in the country then. Bharti %elecom 2imited EB%2F was incorporated and
entered into a technical tie up with iemens A) of )ermany for manufacture of
electronic push !utton phones. By the early :@@;s, Mittal was making fa' machines,
cordless phones and other telecom gear.
%he turning point came in :@@ when the Indian government was awarding licenses for
mo!ile phone services for the first time. 4ne of the conditions for the 0elhi cellular
license was that the !idders have some e'perience as a telecom operator. Mittal
clinched a deal with the (rench telecom group =ivendi. %wo years later, unil secured
rights to serve 3ew 0elhi. In :@@?, Bharti 1ellular 2imited EB12F was formed to offer
cellular services under the !rand name Air%el. 6ithin a few years Bharti !ecame the first
telecom company to cross the #million mo!ile su!scri!er mark. %he company is also
instrumental in !ringing down the high %0OI0, cellular rates in the country !y rolling
the countries first private national as well as international long#distance service under
the !rand name India4ne. In ;;:, the company entered into a joint venture with
ingapore %elecom International for a NJ?;#million u!marine ca!le project, the1ountries first ever undersea ca!le link connecting 1hennai in India and ingapore.
Always on the move and making an impact and e'celling in whatever he did, this clear
thinking risk taker has changed the face of the Indian I1% space. (or his contri!utions
he has !een honored with several awards. &e was chosen as one of the top
entrepreneurs in the world for the year ;;; and amongst tars of Asia, !y Business
6eek, he received I% Man of the ear Award ;; from 0ata9uest and 1/4 4f the
ear, ;; Award E6orld &*0 1ongressF.
R)*+,) C/00+,+/ P,) 2$
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
29/112
&e is the mem!er of 3ational 1ouncil of 1onfederation of Indian Industry E1IIF,
(ederation of Indian 1ham!ers of 1ommerce 7 Industry E(I11IF, 1hairman, Indo#
+oint Business 1ouncil, Mem!er, Advisory 1ommittee constituted !y Ministry of I%. Mittal
has to his credit the !reaking up of the :;; year old monopoly of state run companies to
operate telecom services in India.
3ow he heads a successful empire focused on different areas of !usiness through
independent +oint =enture companies with a market capitalization of appro'imately N
!illion, employing over ?,;;; people and still growing.
Bharti (oundation has funded over ?; schools in Madhya 5radesh and also donated
*s ;; million to II% 0elhi for !uilding a Bharti chool of %echnology and Management.
In spite of his deep involvement in work, Mittal the man is calm, seldom ruffled and very
down to earth. &e says he achieves a sense of detachment and peace with regular
practice of yoga. &e is thankful for a supportive family including a daughter and twin
sons, with whom understanda!ly he doesnt get much time to, spend. &is !rothers
*akesh and *ajan are with him in the !usiness.
AB$+T TE BARTI GR$+P
Bharti /nterprises has !een at the forefront of technology and has revolutionized
telecommunications with its world class products and services.
R)*+,) C/00+,+/ P,) 2'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
30/112
/sta!lished in :@HJ, Bharti has !een a pioneering force in the telecom sector with many
firsts and innovations to its credit. Bharti provides a range of telecom services, which
include 1ellular, Basic, Internet and recently introduced 3ational 2ong 0istance. Bharti
also manufactures and e'ports telephone terminals and cordless phones.
Bharti is the leading cellular service provider, with a footprint in :? states covering all
four metros. It has over four million satisfied customers.
*$I#T VE#T+RE)
Bharti has many joint ventures with world leaders like ingtel Eingapore %elecomFK
6ar!urg 5incus, AK %elia, wedenK Asian infrastructure find, MauritiusK International
(inance 1orporation, A and 3ew ork 2ife International, A.
Bharti Tele8Ventures &imited was incorporated on +uly H, :@@? for promoting
investments in telecommunications services. Its su!sidiaries operate telecom services
across India. Bharti %ele#=entures is Indias leading private sector provider of
telecommunication services !ased on a strong customer !ase consisting of
appro'imately D.CH million total customers which constitute, appro'imately H.JH million
mo!ile and appro'imately H;G,;;; fi'ed line customers, as of +une C;, ;;G.
(A#AGE(E#T )TR+CT+RE
%he group has !een structured to create functional and operational specialization with a
linear vision of !usiness lines and functional areas.
R)*+,) C/00+,+/ P,) 3%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
31/112
%he 1ompany is headed !y 1hairman and )roup Managing 0irector# unil Bharti Mittal
who is assisted !y two +oint Managing 0irectors# Akhil )upta and *ajan Bharti Mittal.
%he 1ompany also has two 5residents# 5resident Mo!ile ervices and 5resident Infotel
ervices, this responsi!ility includes (i'ed#line, 2ong 0istance and Broad!and
ervices. %he 5residents report to the )roup 1hairman and Managing 0irector. %he
head of units and trategic Business nits EBF report to the respective !usinesss
5resident.
R)*+,) C/00+,+/ P,) 31
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
32/112
BHARTI’S VISION
9To make mo5ile communications a 0a7 of life and 5e the customers first
choice”
BARTI!) (I))I$#
R)*+,) C/00+,+/ P,) 32
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
33/112
Meet the mo!ile communication needs of the customer through#
1) /rror free service
2) Innovative products and services and
3) 1ost efficiency.
4) nified messaging solutions
C$RE VA&+E $F BARTI
%he core values of Bharti are.
Innoventuring-
• )enerating and implementing entrepreneurial and innovative ideas, to create
new growth engines.
Customer First-
• 1ommitted to delivering service !eyond the e'pectations of the customer.
Performance Culture -
• Benchmarking processes and performance against world#class standards helps
to distinguish !etween performers and non#performers !y valuing achievement at
the individual as well as the team level.
%he culture encourages and invites feed!ack, learning and ideas sought andacted upon.
R)*+,) C/00+,+/ P,) 33
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
34/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
35/112
• 1apture ma'imum telecommunications revenue potential with minimum
geographical coverage.
• 4ffer multiple telecommunications services to provide customers with a Pone#stop
shopP solution.• 5osition itself to tap data transmission opportunities and offer advanced mo!ile
data services.
• (ocus on satisfying and retaining customers !y ensuring high level of customer
satisfaction.
• 2everage strengths of its strategic and financial partners.
/mphasis is laid heavily on human resource development to achieve operationalefficiencies.
($BI&E )TRATEG-
• 1apture ma'imum telecommunications revenue potential with minimum
geographical coverage to ma'imize its revenues and margins.
• Build high 9uality mo!ile networks !y deploying state#of#the#art technology to
offer superior services.
• se the e'perience it has gained from operating its e'isting mo!ile networks to
develop and operate other mo!ile networks in India and to share the e'pertise
across all of its e'isting and new circles.
R)*+,) C/00+,+/ P,) 35
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
36/112
• 5rovide afforda!le tariff plans to suit each segment of the market with a view to
e'pand the reach, there!y increasing the mo!ile customer !ase rapidly.
• Attract and retain high revenue generating customers !y providing competitive
tariffs, offering high 9uality customer services.
C$(PETITIVE )TRE#GT)
:. Bharti Airtel !elieves that the following elements will contri!ute to the 1ompanys
success as an integrated telecommunication services provider in India and will
provide the 1ompany with a solid foundation to e'ecute its !usiness strategy.
. 3ationwide (ootprint # As of +une C;, ;;G, appro'imately @ of Indias total
mo!ile su!scri!ers resided in the 1ompanys si'teen mo!ile circles. %hese :J
circles collectively accounted for appro'imately ?J of Indias land mass.
C. (ocus on telecommunications to ena!le the 1ompany to !etter anticipate
industry trends and capitalize on new telecommunications#related !usiness
opportunities.
G. %he strong !rand name recognition and a reputation for offering high 9uality
service to its customers.
?. %he 1ompanys strong relationships with international strategic and financial
investors such as ingtel, 6ar!urg 5incus, International (inance 1orporation,
Asian Infrastructure (und )roup and 3ew ork 2ife Insurance.
R)*+,) C/00+,+/ P,) 36
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
37/112
J. 8uality management teams with vision and proven e'ecution skills.
($BI&E 'IVI)I$#
%he Indian mo!ile market, according to the E14AIF, has increased from appro'imately
:. million su!scri!ers as of March C:, :@@@ to appro'imately CH.CD million su!scri!ers
as of 0ecem!er C:, ;;G.
0espite this rapid growth, the mo!ile penetration rate in India, at appro'imately C.J as
of 0ecem!er C:, ;;G, is significantly lower than the average mo!ile penetration rate in
other Asian and international markets.
%he num!er of mo!ile su!scri!ers in India is e'pected to show rapid growth over the
ne't four years, ;;J projected it at ?; million !y 14AI and GG million !y )artner.
Bharti %ele#=entures !elieves that the demand for mo!ile services in India will continue
to grow rapidly as a result of the following factors>
• 2ower tariffs and handset prices over timeK
• )rowth in pre#paid customer categoryK
• )reater economic growth and continued developmentK
• &igher 9uality mo!ile networks and servicesK and
• )reater variety and usage of value added services.
R)*+,) C/00+,+/ P,) 3#
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
38/112
Bharti Airtel, through its su!sidiary has the licenses to provide )M services in all the
twenty#three telecom circles in India.
It proposes to consolidate all its su!sidiaries providing mo!ile services under Bharti
1ellular 2imited.
($BI&E F$$TPRI#T
%he map !elow depicts the location of, and provides certain information for, Bharti
Airtel$s e'isting mo!ile circles in India>
R)*+,) C/00+,+/ P,) 3$
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
39/112
All India AIRTE&!s Position
R)*+,) C/00+,+/ P,) 3'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
40/112
1hennai # G,;??,H;G
0elhi # ,GJD,;:J
Mum!ai # :,DC,?C
-olkata # :,D?,DCD
Maharashtra 7 )oa # G,CG?,@G?
)ujarat # C,;;G,DG
Andhra 5radesh # J,?:J,CC
-arnataka # H,C:J,?;;
%amil 3adu # G,:D,H;?
-erala # :,H;C,@D
5unja! # C,C@,;;
&aryana # :,;JH,@@;
ttar 5radesh E6estF # :,JG,;;:
ttar 5radesh E/astF # C,D@H,HD
*ajasthan # G,G,;;J
Madhya 5radesh # C,;DG,HHJ
6est Bengal 7 Andaman and 3ico!ar # ,:;J,:JC
&imachal 5radesh # D;@,D@
R)*+,) C/00+,+/ P,) 4%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
41/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
42/112
E3um!ers represents num!er of users in stateF
#otes.
:F 1omprises the circle of 0elhi and &imachal 5radesh.
F 1omprises the circle of 0elhi, &imachal 5radesh, -arnataka and Andhra 5radesh.
CF 1omprises the circle of 0elhi, &imachal 5radesh, -arnataka, Andhra 5radesh and
1hennai.
GF 1omprise the si'teen operational circles of Bharti %ele#=entures.
?F Based on data released !y the 14AI on the total num!er of persons su!scri!ing to
mo!ile services in our licensed areas.
ACIVE(E#T)
• %he largest private sector in integrated telecommunications services group in
India in terms of the num!er of customers.
• 2argest Mo!ile footprint in India, covering ; of the C licensed areas.
• 5roven track record of managing growth # !oth organic as well as !y way of
ac9uisitions.
R)*+,) C/00+,+/ P,) 42
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
43/112
• /'isting foreign shareholders have ac9uired direct and indirect e9uity interests in
the 1ompany for a total consideration e'ceeding N: !illion.
• (irst and largest private telecommunications services company offering fi'ed#line
services in India.
• (irst private telecommunications company to launch long distance services.
• (irst off the !lock to launch fi'ed#line services in all the four circles of 0elhi,
&aryana, -arnataka and %amil 3adu.
FIR)T A($#G)T
• (I*% operator to revolutionize the concept of retailing with the inaugurations of
connects Ee'clusive showroomsF in :@@?.
• (I*% mo!ile communication service provider in India to !e certified for
I4@;;:> ;;;.
• (I*% in world certified !y British tandards Institution for mo!ile
1ommunication.
R)*+,) C/00+,+/ P,) 43
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
44/112
• (I*% to e'pand its network with the installation of second mo!ile switching
centers in :@@H.
• (I*% %4 introduce the intelligent network platform first to provide retail
su!scri!ers !y forming an association called 6orld : 3etwork.
• (I*% to provide roaming facility in A.
• (I*% to introduce a wide array of value added services like mart mail, fa'
facility, call waiting, 6e!#messages, information services etc. to enhance the
convenience of its su!scri!ers.
A%AR') A#' REC$G#ITI$#
Bharti %ele#=entures, its su!sidiaries and management have received several awards
and recognition$s, including>#
• Bharti Airtel crosses the J; million customer mark in (e!. ;;D.
• Bharti Airtel enhances empowerment, strengthens !usiness roles in ;;H.
R)*+,) C/00+,+/ P,) 44
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
45/112
• Bharti /nterprises announces new Ape' level trategic 4rganization tructure in
;;H.
• India$s Most (amous Icons (ight for upremacy in ;;?.
• Airtel Becomes %he (irst )M 4perator In %he 1ountry %o 1ross %he :; Million#
1ustomer Milestone in ;;?.
• Bharti, India$s leading telecom conglomerate, declared country$s !est#managed
company !y Asia#money in ;;G.
• Airtel wins the “6orld 1ommunications Best Brand Award< in ;;G.
• Bharti makes it to the &ewitt top ? Best /mployers in ;;C.
•
Bharti moves ahead in the creation of a single power !rand in ;;C.
• Bharti gets international long distance service license in ;;.
• unil Mittal is Businessman of the ear ;;
•
unil Bharti Mittal awarded the “0ata9uest I% Man of the ear ;;
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
46/112
• %he leading telecommunications service provider in India in a survey of Indian
companies conducted !y Business 6orld in association with Indian Marketing
*esearch Bureau in eptem!er ;;:.
• %he “%echies< award from Information 1ommunications 6orld, an international
!usiness magazine, for four consecutive years E:@@H to ;;;F for !rand
e'cellence, network 9uality, customer service and value added service in our
0elhi mo!ile circle.
• )olden 5eacock 3ational %raining Award L :@@@ to Bharti 1ellular for our 0elhi
mo!ile operations from the Institute of 0irectors, a non#profit association in India
committed to improving the competitiveness of Indian !usiness !y focusing on
development of !usiness leaders, for the !est human resources and training
practices.
• Ascent L %imes of India and ode'ho 5ass award in :@@@ from the Asia 5acific
&*0 conclave to Bharti 1ellular for corporate e'cellence in the category of most
innovative human resource practices.
• Mr. unil Bharti Mittal E1hairman and )roup Managing 0irectorF was honored as
“4ne of the %op /ntrepreneurs 6orldwideP for the year ;;; and Ptars of AsiaP
for the year ;;: !y international !usiness magazine, Business 6eek.
• Mr. unil Bharti Mittal was selected as the PBusinessman of the year ;;P !y
Business India.
R)*+,) C/00+,+/ P,) 46
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
47/112
• Mr. unil Bharti Mittal was awarded the “0ata9uest I% man of the year ;;
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
48/112
R)*+,) C/00+,+/ P,) 4$
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
49/112
I#TR$'+CTI$#
As Indias leading )M Mo!ile ervices operator, I0/A 1ellular has licenses to operate
in :: circles. 6ith a customer !ase of over :H million, I0/A 1ellular has operations in
0elhi,Maharashtra, )oa, )ujarat, Andhra 5radesh, Madhya 5radesh, 1hattisgarh,
ttaranchal, &aryana, 5#6est, &imachal 5radesh and -erala. I0/A 1ellulars footprint
currently covers appro'imately G? of Indias population and over ?; of the potential
telecom#market.
As a leader in =alue Added ervices, Innovation is central to I0/As =A (actory. It is
the first cellular company to launch music messaging with 1ellular +ockey, Background
%ones, )roup %alk, a voice portal with ay I0/A and a complete suite of Mo!ile /mail
ervices.
Idea 1ellular is a wireless telephony company operating in various states in India. It
initially started in :@@? as a join venture !etween the %atas, Aditya Birla )roup and
A%7% !y merging %ata 1ellular and Birla A%7% 1ommunications.
Initially having a very limited footprint in the )M arena, the ac9uisition of /scotel in
;;G gave Idea a truly pan#India presence covering Maharashtra Ee'cluding Mum!aiF,
)oa, )ujarat, Andhra 5radesh, Madhya 5radesh, 1hattisgarh, ttar 5radesh E/ast and
6estF, &aryana, -erala, *ajasthan and 0elhi Einclusive of 31*F. %he company has its
retail outlets under the PIdea n P !anner. %he company has also !een the first to offer
fle'i!le tarrif plans for prepaid customers. It also offers )5* services in ur!an areas.
oldin3
R)*+,) C/00+,+/ P,) 4'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
50/112
Initially the Birlas, the %atas and A%7% 6ireless each held one#third e9uity in the
company. But following A%7% 6ireless merger with 1ingular 6ireless in ;;G, 1ingular
decided to sell its C.@ stake in Idea. %his stake was !ought !y !oth the %atas and
Birlas at :J.G? each.
%atas foray into the cellular market with its own su!sidiary, %ata Indicom, a 10MA!ased
mo!ile provider, cropped differences !etween the %atas and the Birlas. %his dual holding
!y the %atas also !ecame a major reason for the delay in Idea !eing granted a license
to operate in Mum!ai. %his was !ecause as per 0epartment of %elecom E04%F license
norms, one promoter could not have more than :; stake in two companies operating
in the same circle and %ata Indicom was already operating in Mum!ai when Idea filed
for its license. %he Birlas thus approached the 04% and sought its intervention, and the
%atas replied !y saying that they would e'it Idea !ut only for a good price. 4n April :;,
;;J, the Aditya Birla )roup announced its ac9uisition of the GD.:D stake held !y the
%atas at *s. G;.?: a share amounting to *s. GG.;J !illion. 6hile :? of the GD.:G
stake was ac9uired !y Aditya Birla 3uvo, a company in#charge of the Birlas new
!usiness initiatives, the remaining stake was ac9uired !y Birla %M% holdings 5rivate
2td., an A= Birla family owned company.1urrently, Birla )roup holds @D.C of the total
shares of the company.
Idea has successfully launched C more new circles EstatesF in India viz. *ajasthan,
&imachal 5radesh and 5 E/astF to make itself a pan#India player. *ecently, Idea got
licenses to operate in Mum!ai 7 Bihar. %hey are awaiting the spectrum from 0o%.
R)*+,) C/00+,+/ P,) 5%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
51/112
I#TR$'+CTI$#
%ata %eleservices 2imited E%%2F is part of the %ata )roup of 1ompanies, an Indian
1onglomerate. It runs the !rand name %ata Indicom in India in various telecom circles of
India. %he company forms part of the %ata )roups prescence in the %elecommunication
Industry in India, along with %ata %eleservices EMaharashtraF 2imited E%%M2F and =32.
%%2 was incorporated in :@@? and was the first company to offer 10MA Mo!ile
services in India, specifically in the state of Andhra 5radesh.
R)*+,) C/00+,+/ P,) 51
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
52/112
In 0ecem!er ;;, the company ac9uired the erstwhile &ughes %elecom EIndiaF 2td.
which was renamed %ata %eleservices EMaharashtraF 2imited. In eptem!er ;;H, %ata
Indicom launched the %alk 6orld plan, an International 2ong 0istance 5lan.
%ata is the direct competitor with *eliance, !oth 10MA operators in India. %he company
provides unified telecommunication solutions including mo!ile, fi'ed wireless, fi'ed line
and !road!and. 4ther competitors are =odafone, Airtel, Aircel, Idea, M%32, B32
providing )M !ased mo!ile telephony.
%he company was first in India to provide free intra network calling within city limits.
%hey launched a uni9ue scheme providing lifetime rental free connectivity on its mo!ile
and fi'ed wireless for a one time charge. %ata %eleservices is part of the I3* *s. ::@;;;
1rore EN @ !illionF %ata )roup, that has over DH companies, over ?;,;;;
employees and more than .D million shareholders. 6ith a committed investment of I3*
CJ,;;; 1rore EN H.? !illionF in
%elecom E( ;;JF, the )roup has a formida!le presence across the telecom value
chain.
%ata %eleservices spearheads the )roup$s presence in the telecom sector. Incorporated
in :@@J, %ata %eleservices was the first to launch 10MA mo!ile services in India with the
Andhra 5radesh circle.
tarting with the major ac9uisition of &ughes %ele.com EIndiaF 2imited Qnow renamed
%ata %eleservices EMaharashtraF 2imitedR in 0ecem!er ;; the company swung into an
e'pansion mode. 6ith the total Investment of *s :@,@G 1rore, %ata %eleservices has
created a 5an India presence spread across ; circles that includes Andhra 5radesh,
1hennai, )ujarat, -arnataka, 0elhi, Maharashtra, Mum!ai, %amil 3adu, 4rissa, Bihar,
*ajasthan, 5unja!, &aryana, &imachal 5radesh, ttar 5radesh E/F, ttar 5radesh E6F,-erala, -olkata, Madhya 5radesh and 6est Bengal.
&aving pioneered the 10MA C):' technology platform in India, %ata %eleservices has
R)*+,) C/00+,+/ P,) 52
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
53/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
54/112
R)*+,) C/00+,+/ P,) 54
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
55/112
I#TR$'+CTI$#
Bharat anchar 3igam 2imited Eknown as B32, India 1ommunications 1orporation
2imitedF is a pu!lic sector communications company in India. It is the Indias largest
telecommunication company with ?.:G market share as on 0ecem!er C:, ;;H. Its
head9uarters are at Bharat anchar Bhawan, &arish 1handra Mathur 2ane, +anpath,
3ew 0elhi. It has the status of Mini#ratna # a status assigned to reputed 5u!lic ector
companies in India.
B32 is Indias oldest and largest 1ommunication ervice 5rovider E15F. 1urrently
B32 has a customer !ase of JD.? million EBasic 7 Mo!ile telephonyF. It has footprints
throughout India e'cept for the metropolitan cities of Mum!ai and 3ew 0elhi which are
managed !y M%32. As on 0ecem!er C:, ;;H B32 commanded a customer !ase of
C:.H million 6ireline, G.: million 10MA#622 and C.H million )M Mo!ile su!scri!ers.
B32s earnings for the (inancial ear ending March C:, ;;H stood at I3* C@H.:?!
EN @.JH !F with net profit of I3* HD.;J! EN :.@; !illionF. %oday, B32 is Indias
largest %elco and one of the largest 5u!lic ector ndertaking with estimated market
value of N :;; Billion. %he company is planning an I54 with in J months to offload :;
to pu!lic.
Bharat anchar 3igam 2td. formed in 4cto!er, ;;;, is 6orlds Hth largest
%elecommunications 1ompany providing comprehensive range of telecom services in
India> 6ireline, 10MA mo!ile, )M Mo!ile, Internet, Broad!and, 1arrier service,M52#=53, =A%, =oI5 services, I3 ervices etc. 6ithin a span of five years it has
!ecome one of the largest pu!lic sector unit in India.
B32 has installed 8uality %elecom 3etwork in the country and now focusing on
improving it, e'panding the network, introducing new telecom services with I1%
R)*+,) C/00+,+/ P,) 55
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
56/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
57/112
*s.C?:,D; million E N D !illionF with net profit to the tune of *s.@@,C@; million E N
.J !illionF for last financial year. %he infrastructure asset on telephone alone is worth
a!out *s.JC;,;;; million E N :G.CH !illionF.
R)*+,) C/00+,+/ P,) 5#
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
58/112
Vodafone Essar , previously utchison Essar is a cellular operator in India that covers
:J telecom circles in India 0espite the official name !eing =odafone /ssar, its products
are simply !randed Vodafone. It offers !oth prepaid and postpaid )M cellular phone
coverage throughout India and is especially strong in the major metros.
=odafone /ssar provides ) services !ased on @;; M&z and :D;; M&z digital )M
technology, offering voice and data services in :J of the countrys C licence areas.
Vodafone Essar , previously utchison Essar is a cellular operator in India that covers
:J telecom circles in India . 0espite the official name !eing =odafone /ssar, its products
are simply !randed Vodafone. It offers !oth prepaid and postpaid )M cellular phone
coverage throughout India and is especially strong in the major metros.
=odafone /ssar provides ) services !ased on @;; M&z and :D;; M&z digital )M
technology, offering voice and data services in :J of the countrys C licence areas.
$%#ER)IP.
=odafone /ssar is owned !y =odafone ?, /ssar )roup CC, and other Indiannationals, :?.
4n (e!ruary ::, ;;H, =odafone agreed to ac9uire the controlling interest of JH held
!y 2i -a hing &oldings in &utch#/ssar for N::.: !illion, pipping *eliance
1ommunications, &induja )roup, and /ssar )roup, which is the owner of the remaining
R)*+,) C/00+,+/ P,) 5$
http://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/February_11http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Essar_Grouphttp://en.wikipedia.org/wiki/February_11http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communications
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
59/112
CC. %he whole company was valued at 0 :D.D !illion . %he transaction closed on
May D, ;;H.
PREVI$+) BRA#').
In 0ecem!er ;;J, &utch /ssar re#launched the P&utchP !rand nationwide,
consolidating its services under a single identity. %he 1ompany entered into agreement
with 3%% 0o1oMo to launch i#mode mo!ile Internet service in India during ;;H.
%he company used to !e named &utchison /ssar, reflecting the name of its previous
owner, &utchison. &owever, the !rand was marketed as &utch. After getting the
necessary government approvals with regards to the ac9uisition of a majority !y the
=odafone )roup, the company was re!randed as =odafone /ssar. %he marketing !rand
was officially changed to =odafone on ; eptem!er ;;H.
4n eptem!er ;, ;;H &utch !ecomes =odafone in one of the !iggest !rand transition
e'ercises in recent times.
=odafone /ssar is spending somewhere in the region of *s ?; crores on this high#
profile transition !eing unveiled today. Along with the transition, cheap cell phones have
!een launched in the Indian market under the =odafone !rand. %here are plans to
launch co#!randed handsets sourced from glo!al vendors as well.
A popular daily 9uoted a =odafone /ssar director as saying that Pthe o!jective is to
leverage =odafone )roups glo!al scale in !ringing millions of low#cost handsets from
across#the#world into India.P
6hile there is no revealing the prices of the low#cost =odafone handsets, the industry is
a!uzz that prices might start at *s JJJ, undercutting *eliance 1ommunications much#
hyped *ang Barse with cheap handsets !eginning at *s HHH.
R)*+,) C/00+,+/ P,) 5'
http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/May_8http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/September_20http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/September_20http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/May_8http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Hutchison_Telecommunications_International_Limitedhttp://en.wikipedia.org/wiki/Vodafone_Grouphttp://en.wikipedia.org/wiki/September_20http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/September_20http://en.wikipedia.org/wiki/2007
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
60/112
Meanwhile, =odafone /ssar sources said there would !e no discounts or su!sidized
handset offers ## rather handset#!undled schemes for customers.
Incidentally, 1hinas S%/, which is looking to set#up a manufacturing unit in the country,
is e'pected to provide several =odafone handsets in India. /arlier this year, =odafone
penned a glo!al low#cost handset procurement deal with S%/.
GR$%T $F +TCI)$# E))AR :;?@.
In :@@ &utchison 6hampoa and its Indian !usiness partner esta!lished a company
that in :@@G was awarded a licence to provide mo!ile telecommunications services in
Mum!ai Eformerly Bom!ayF and launched commercial service as &utchison Ma' in
3ovem!er :@@?. Analjit ingh of Ma' still holds : in company.
By the time of &utchison %elecoms Initial 5u!lic 4ffering in ;;G, &utchison 6hampoa
had ac9uired interests in si' mo!ile telecommunications operators providing service in
:C of Indias C licence areas and following the completion of the ac9uisition of B52 that
num!er increased to :J. In ;;J, it announced the ac9uisition of a company that held
licence applications for the seven remaining licence areas.
In a country growing as fast as India, a strategic and well managed !usiness plan is
critical to success. Initially, the company grew its !usiness in the largest wireless
markets in India # in cities like Mum!ai, 0elhi and -olkata. In these densely populated
ur!an areas it was a!le to esta!lish a ro!ust network, well known !rand and large
distri!ution network #all vital to long#term success in India. %hen it also targeted
!usiness users and high#end post#paid customers which helped &utchison /ssar to
consistently generate a higher Average *evenue 5er ser EPA*5PF than its
competitors. By adopting this focused growth plan, it was a!le to esta!lish leading
positions in Indias largest markets providing the resources to e'pand its footprint
nationwide.
R)*+,) C/00+,+/ P,) 6%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
61/112
In (e!ruary ;;H, &utchison %elecom announced that it had entered into a !inding
agreement with a su!sidiary of =odafone )roup 5lc to sell its JH direct and indirect
e9uity and loan interests in &utchison /ssar 2imited for a total cash consideration
E!efore costs, e'penses and interestsF of appro'imately N::.: !illion or &-NDH
!illion.
:@@> &utchison 6hampoa and Ma' )roup esta!lished &utchison Ma'
;;;> Ac9uisition of 0elhi operations /ntered 1alcutta and )ujarat markets through
/A* ac9uisition
;;:> 6on auction for licences to operate )M services in -arnataka, Andhra 5radesh
and 1hennai
;;C> Ac9uired Air1el 0igilink EA0I2 # /ssar u!sidiaryF which operated in *ajastan,
ttar 5radesh /ast and &aryana telecom circles and renamed it under &utch !rand
;;G> 2aunched in three additional telecom circles of India namely 5unja!, ttar
5radesh 6est and 6est Bengal
;;?> Ac9uired B52, another mo!ile service provider in India
;;D> =odafone ac9uired 0ishnet 6ireless, a service provider in 4rissa and has
successfully launched its services in the following circle.
;;D> =odafone launched the Apple i5hone C) to !e used on its :H circle ) network.
&utch was often praised for its award winning advertisements which all follow a clean,
minimalist look. A recurrent theme is that its message &ello stands out visi!ly though it
uses only white letters on red !ackground. Another recent successful ad campaign in
;;C featured a pug named 1heeka following a !oy around in unlikely places, with the
tagline, 6herever you go, our network follows. %he simple yet powerful advertisement
campaigns won it many admirers.
R)*+,) C/00+,+/ P,) 61
http://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Orissa
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
62/112
1omparison of lifetime plans of all cellular 1ompanies
R)*+,) C/00+,+/ P,) 62
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
63/112
5ay 5er econd =ersus 5ay 5er Minute, %elecom%alk$s /'clusive %ariff 1omparison#>
0uration
of callsEsecondsF
?;pOmin
E*eliance,B32,
Airtel,=odafone, %el etcF
T B32chargedG@pOminuteunderallUG@
plan
:pOsec
E%ata0ocomo,
Aircel, Airtel,B32,=odafone,*eliance,2oop, 7allF
:pOsecT
EM%-olkatalifetime offerK
Aircel, Idea,%ata0ocomo with*sG?OmonthF
M%32EMum!ai#0elhiF
ninor
@pOminwith "callsetupcharge$ ofC@p percall
*eliance
Mo!ile$s*e:OCminute
%ata
Indicom$s%een 5e%een with:pOsec
E10MAF
C; ?;p C;p :?p JDp *e: C;p
G? ?;p G?p Cp JDp *e: G?p
J; ?;p J;p C;p JDp *e: J;p
D; *e: D;p G;p @Hp *e: D;p
:; *e: *s:.; J;p @Hp *e: *s:.;
:?; *s:.?; *s:.?; H?p *s:.J *e: *s:.?;
:D; *s:.?; *s:.D; @;p *s:.J *e: *s:.D;
;; *s.;; *s.;; *e: *s:.?? *s *s:.D;
G; *s.;; *s.G; *s :.; *s:.?? *s *s:.D;
H? *s.?; *s.H? *s :.CD *s:.DG *s *s:.D;
C;; *s.?; *sC.;; *s :.?; *s:.DG *s *s:.D;
C; *sC.;; *sC.; *s :.J; *s.:C *s *s:.D;
CJ; *sC.;; *sC.J; *s :.D; *s.:C *s *s:.D;
G;; *sC.?; *sG.;; *s.;; *s.G *sC *s.;
?;; *sG.?; *s?.;; *s.?; *sC.;; *sC *sC.;
J;; *s?.;; *sJ.;; *sC.;; *sC.@ *sG *sC.;
T M%32 has ;.?pOsec E&alf 5aisa per econdF tariff,and odd and even figure of the call chargesaccording to the call duration will !e adjusted in ne't call.
%he focus of Indian mo!ile price war now completely shifted to *oaming tariff. *eliance
Mo!ile which is first operator to roll out lowest 3ational *oaming tariff, once again
R)*+,) C/00+,+/ P,) 63
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
64/112
targeted its rival !y media ads which clearly take on Bharti Airtel on *oaming tariff.
*ecently when the largest telecom operator Bharti Airtel has slipped to third position in
terms of monthly new su!scri!er additions, it has slashed *oaming tariff nearly !y JC
and introduces Airtel tur!o plans. But *eliance Mo!ile once again comes with newaggressive campaign on *oaming tariff and say that customer can save their money
only with *eliance.
Its nd time when *eliance Mo!ile has openly come up with an ad campaign targeting
its rival and market leader AI*%/2 9uoting “AI*%/2 04/ 34% 4((/* 5/* /1430
%A*I(( 1&A*)/ 43 *4AMI3)< and “*eliance Mo!ile !ring India$s !est *oaming
5lans go for it
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
65/112
;
3ow its just a wait and watch game to see who heads for the crown and immerges as the
num!er one service provider in India. %he !attle has just taking a new shape /st!lished and as
new operators are still to join the war.
Eource> http>OOtelecomtalk.infoOreliance#mo!ile#once#again#triggers#airtel#on#roaming#
tariffO:C?::OF
)() )CE(E)>#
6hen imply *eliance was recently launched, their plans and offerings were plain andsimple. 3o conditions, no clauses. /ven now, *eliance su!scri!ers will !e the only ones
who can send Mes at the same tariff that they have opted for. /ven the new M
packs launched !y *eliance that allows All India M U: paisa and virtually unlimited
free Mes per day at a daily rental of *e. : will !e maintaining the same tariffs even
on festive days unlike su!scri!ers of other leading operators such as Airtel, =odafone or
0o1oMo.%hese will !e the only su!scri!ers having :; to :? times lesser M spends
as compared to similar usage !y su!scri!ers of other operators.
*eliance 1ommunications, today initiated a radical move in the Indian telecom industry
!y making M$s more afforda!le to all mo!ile customers in India. *eliance Mo!ile
customers can avail of two revolutionary M tariff plans>
o 43/ 5AI/ 5/* M
o 32IMI%/0 M$s U *e. : 5/* 0A
%he new M tariff plans are add#on plans and are applica!le for all *eliance Mo!ile
customers irrespective of 10MA or )M network as well as prepaid and postpaid
customers.
R)*+,) C/00+,+/ P,) 65
http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/http://telecomtalk.info/reliance-mobile-once-again-triggers-airtel-on-roaming-tariff/13511/
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
66/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
67/112
1ommunications with its :st in the industry initiative, aims to revitalize M usage in the
country
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
68/112
R)*+,) C/00+,+/ P,) 6$
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
69/112
Research (ethodolo37
$5ecti1es.
(ana3ement $5ecti1e.
%o identify 6hat are the effects of reliance communication on Airtel, =odafone,
Idea, and %ata indicom .
Research $5ecti1es.
%o compare the different schemes of telecom compnies.
%o get the idea a!out the customer$s mindset regarding various schemes
provided !y the telecom companies.
%o study the 1ustomer Awareness regarding the scheme launched !y *eliance
recently and also to identify satisfaction level of reliance users and other mo!ile
su!scri!ers.
)cope of the )tud7.
%he primary learning o!jective of my project is to study the /ffectiveness of 1ounter
attack of *eliance 1ommunication on Airtel, Idea, =odafone, %ata Indicom, 7 Bsnl in
the geographical area of +aipur area.
Research desi3n.
%he methodology proposed for conducting the study includes the specifications of
research design, sample design, 9uestionnaire design, data collection and statistical
tools used for analyzing the collected data are as given>
R)*+,) C/00+,+/ P,) 6'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
70/112
'ata Collection sources.
Primar7 'ata Collection.
%he primary data was collected throughfilling 8uestionnaires. %he 9uestionnaire which
i have prepared . A five point scale was used such as very satisfied, 9uite satisfied,
neither satisfied nor dissatisfied, very dissatisfied, 9uite dissatisfied.
)econdar7 'ata .
InternetO 6e!sites 3ewspaper or Magazine Books, and Articles *etailers. 0istri!utors.
ales e'ecutives.0ata collected from the 1ompany
T7pe of Research .
/'ploratory *esearch.
T7pe of samplin3 .
According to the target population the sample type is 1onvenience sampling.7
3onpro!a!ility sampling.
)ample Population .
It is the total collection of the elements a!out which we wish to make theinferences, i.e. Mo!ile users in +aipur and +odhpur.
)ample unit .
Mo!ile users in +aipur region .
R)*+,) C/00+,+/ P,) #%
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
71/112
)ample )i6e. :;; respondants would !e surveyed.)ample )cope.
cope of the sample is within the +aipur region.
Research Tools .
6e take 8uestionnaire as a research tool.
Contact method .
5ersonal intrerview.
'ata Anal7sis tools .
)raphical interpretations of the 9uestions !y pie chart 7 hypothesis testing,
correlation 1hi# 9uare test.
R)*+,) C/00+,+/ P,) #1
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
72/112
R)*+,) C/00+,+/ P,) #2
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
73/112
'ATA A#A&-)I).
1&A*% A3A2I>
&/*/ I &A=/ %4 A3A2S/ %&/ 0A%A %&A% I &A=/ 1422/1%/0. %&/ 1&A*%
A3A2I I B/I3) 043/ %&*4)& /V1/2 &//%.
:.%he 2andlineOMo!ile 1onnectionW
&A#'&I#E$R($BI&EC$##ECTI$#
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid / :;; :;;.; :;;.; :;;.;
&/*/ A22 %&/ 5/452/ 6/ &A=/ M/% &A M4BI2/ A30 %&/ 2A302I3/1433/1%I43. 4 %&/ )*46%& 4( %/2/14M I30%* I I)3I(I1A3%. %&/14M5A3I/ 1A3 )/% MAV. B/3/(I% (*4M %&A%.
.num!er of Mo!ile connections a person hasW
R)*+,) C/00+,+/ P,) #3
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
74/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
75/112
RI()+B)CRIBER
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid / CG CG.; CG.; CG.;
34 JJ JJ.; JJ.; :;;.;
%otal :;; :;;.; :;;.;
&/*/ 4% 4( :;;, CC A*/ %&/ *IM M4BI2/ /* 4 %&/ */2IA31/ I %&/ BI)
)IA3% 6&4 &A 1A5%*/0 %&/ MA*-/%. &/*/ 4%&/* 14M5A3I/ &A=I3) %&/
1%4M/* I JJ.
G. If 3o, connection of the company used !y a person.
R)*+,) C/00+,+/ P,) #5
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
76/112
$TERC$(PA#-C$##ECTI$#
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid B32 D D.; @.? @.?
AI*%/2 :@ :@.; .J C.:
=40A(43/ C; C;.; C?.H JH.@
I0/A J J.; C:.; @D.D
%A%A I30I14M : :.; :. :;;.;
%otal DG DG.; :;;.;
Missing ystem :J :J.;
%otal :;; :;;.;
1%4M/* I3) 4%&/* 14M5A3 1433/1%I43 A*/ M4*/. 4 %&/ )*46%& 4(
%&/ %/2/14M 14M5A3I/ 1A3 B/ M4*/ I3 3/A* (%*/.
?. 1heapest service provided !y the company.
R)*+,) C/00+,+/ P,) #6
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
77/112
)ERVICE&$%ERC$)T
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid */2IA31/ C C.; C.; C.;
B32 ; ;.; ;.; ?.;
AI*%/2 :H :H.; :H.; J@.;
=40A(43/ :; :;.; :;.; H@.;
I0/A :: ::.; ::.; @;.;
%A%A I30I14M :; :;.; :;.; :;;.;
%otal :;; :;;.; :;;.;
&/*/ 5/452/ I3) %&/ 1&/M/ 4( %&/ %/2/14M 14M5A3I/ (//2 %&A%
*/2IA31/ 14MM3I1A%I43 I A 14M5A3 6&I1& 5*4=I0/ A /*=I1/ U 246/*
14%.
J. %he last !ought *eliance chemeO 4ther mo!ile cheme !y a person.
R)*+,) C/00+,+/ P,) ##
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
78/112
&A)TP+RCA)E$F)CE(E
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid I3 %&/ 5A% M43%& :D :D.; :D.; :D.;
#C M43%& A)4 ; ;.; ;.; CD.;
G#J M43%& A)4 :H :H.; :H.; ??.;
:# /A* A)4 G G.; G.; H@.;
M4*/ %&A3 /A* A)4 : :.; :.; :;;.;
%otal :;; :;;.; :;;.;
&/*/ (*4M %&/ 0A%A 6/ 1A3 A %&A% 5/452/ I3) 0I((/*/3% 1&/M/ I
B/I3) /0 B %&/ 1%4M/* A*/ &A=I3) 4M/ =A2I0I% 5/*I40. 4 %&/ A*/
I3) %&/ 1&/M/ M4%2 I3 A /A*. %&/*/ A*/ 4M/ 5/452/ 6&4 /0 %&/
1&/M/ I3 #C M43%&.
H. %he fre9uency of usage of *eliance chemeOAny 4ther Mo!ile cheme !y aperson.
R)*+,) C/00+,+/ P,) #$
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
79/112
FRE+E#C-$F+)I#G)CE(E
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid #C %IM/ A M43%& J J.; J.; J.;
431/ A M43%& ; ;.; ;.; GJ.;
431/ /=/* C M43%& :D :D.; :D.; JG.;
431/ 4* %6I1/ A /A* J J.; J.; @;.;
2/ (*/8/3%2 :; :;.; :;.; :;;.;
%otal :;; :;;.; :;;.;
5/452/ I3) 1&/M/ A% 0I((/*/3% (*/8/3% 2/=/2. 4M/ 4( %&/ 5/452/
I3) 1&/M/ 43/ 4* %6I1/ I3 A M43%& A30 4M/ A*/ I3) I% 431/ I3 A
/A*.
D. &eard of the schemes of *IMO any other companies !y a person.
R)*+,) C/00+,+/ P,) #'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
80/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
81/112
@. sage of cheme of *elianceO any other companies.
)CE(E)+)E'
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid 5A 5/* 1A22 ? ?.; ?.; ?.;
5A 5/* MI3%/ :J :J.; :J.; :.;
5A 5/* /1430 CH CH.; CH.; ?D.;
C; 5AIAOMI3%/ G G.; G.; D.;
241A2X%0U:5AIAO/1
430:: ::.; ::.; @C.;
343/ 4( %&// H H.; H.; :;;.;
%otal :;; :;;.; :;;.;
5/452/ &/A*0 5A 5/* /1430 1&/M/ I AB4% C?. B% 5/452/ I3) %&/
1&/M/ I M4*/ A30 AB4% CH 5/452/ I3) %&I 1&/M/.
R)*+,) C/00+,+/ P,) $1
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
82/112
:;. %he cheme liked !y a person the most
)CE(E)&I"E($)T
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid 5A 5/* 1A22 :; :;.; :;.; :;.;
5A 5/* MI3%/ H H.; H.; :H.;
5A 5/* /1430 GG GG.; GG.; J:.;
C; 5AIAOMI3%/ C C.; C.; DG.;
241A2X%0U:5AIAO/1
430@ @.; @.; @C.;
A22 4( %&// J J.; J.; @@.;
H : :.; :.; :;;.;
%otal :;; :;;.; :;;.;
1%4M/* I B/I3) A%%*A1%/0 B %&/ 5A 5/* /1430 1&/M/ I3%*401/0 B
%/2/14M 14M5A3I/. &/*/ (*4M %& 0A%A 6/ 1A3 A %&A% 5/452/ A*/ M4*/
A%(I/0 A30 %&/ 2I-/ 5A 5/* /1430 1&/M/ M4*/ %&/3 4%&/*. I% I
A2M4% GG.
R)*+,) C/00+,+/ P,) $2
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
83/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
84/112
:. Mode of finding out information a!out *eliance cheme.
I#F$R(ATI$#)$+RCE
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid %= CJ CJ.; CJ.; CJ.;
*A0I4 C C.; C.; C@.;
)/3/A*2 3/6 5A5/*
4* MA)ASI3/:G :G.; :G.; ?C.;
5/1IA2I% MA)ASI3/ : :.; :.; ?G.;
0I*/1% MAI2 : :.; :.; ??.;
I3 M 241A2 4%2A%/ :: ::.; ::.; JJ.;
(*4M (*I/30 7
1422/A)/:D :D.; :D.; DG.;
(*4M A2/
*/5*//3%A%I=/D D.; D.; @.;
4%&/* D D.; D.; :;;.;
%otal :;; :;;.; :;;.;
5/452/ I3) %&/ 1&/M/ &A=/ )4% %&/ I3(4*MA%I43 M4%2 (*4M %&/ %= A0. I% I A2M4%
AB4% %&/ CJ 4( %&/ AM52/ 6/ &A=/ 1422/1%/0. 5/452/ &A=/ )4% I3(4*MA%I43 (*4M
(*I/30 A*/ A2M4% :D.
R)*+,) C/00+,+/ P,) $4
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
85/112
:C. 4verall satisfaction with *IMO4ther companiesW
$VERA&&)ATI)FACTI$#
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid =/* A%I(I/0 G; G;.; G;.; G;.;
8I%/ A%I(I/0 GG GG.; GG.; DG.;
3I/%&/* A%I(I/0 34*
0IA%I(I/0@ @.; @.; @C.;
8I%/ 0IA%I(I/0 G G.; G.; @H.;
=/* 0IA%I(I/0 C C.; C.; :;;.;
%otal :;; :;;.; :;;.;
5/452/ I3) 0I((/*/3% 1&/M/ &A=/ B//3 A-/0 AB4% %&/ A%I(A1%I43
%A%/0 %&A% %&/ &A=/ B//3 A%I(I/0 (/4M %&/ 1&/M/. B% 4M/ %IM/
%&/ (/2% 4M/ 0IA%I(A1%I43 (*4M %&/ 1&/M/.
R)*+,) C/00+,+/ P,) $5
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
86/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
87/112
:?. atisfaction with the voice clearance of *IMO 4ther companiesW
)ATI)FIE'%ITV$ICEC&EARE#CE
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid =/* A%I(I/0 ?C ?C.; ?C.; ?C.;
8I%/ A%I(I/0 J J.; J.; H@.;
3I/%&/* A%I(I/0 34*
0IA%I(I/0:: ::.; ::.; @;.;
8I%/ 0IA%I(I/0 G G.; G.; @G.;
=/* 0IA%I(I/0 J J.; J.; :;;.;
%otal :;; :;;.; :;;.;
5/452/ I3) 0I((/*/3% 1433/1%I43 A*/ A%I(I/0 (*4M %&/ =4I1/
12/A*/31/ 4( %&/ 14M5A3 /*=I1/.
R)*+,) C/00+,+/ P,) $#
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
88/112
:J. atisfaction with the 3etwork of *IMO 4ther companiesW
)ATI)FIE'%IT#ET%$R"
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid =/* A%I(I/0 ?H ?H.; ?H.; ?H.;
8I%/ A%I(I/0 J J.; J.; DC.;
3I/%&/* A%I(I/0 34*
0IA%I(I/0? ?.; ?.; DD.;
8I%/ 0IA%I(I/0 ? ?.; ?.; @C.;
=/* 0IA%I(I/0 H H.; H.; :;;.;
%otal :;; :;;.; :;;.;
5/452/ I3) %&/ 1433/1%I43 A*/ A%I(I/0 6I%& %&/ 3/%64*- A*/ ?H.
R)*+,) C/00+,+/ P,) $$
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
89/112
:H. atisfaction with the chemes of *IMO 4ther companiesW
)ATI)FIE'%IT)CE(E
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid =/* A%I(I/0 GJ GJ.; GJ.; GJ.;
8I%/ A%I(I/0 G: G:.; G:.; DH.;
3I/%&/* A%I(I/0 34*
0IA%I(I/0D D.; D.; @?.;
8I%/ 0IA%I(I/0 C C.; C.; @D.;
=/* 0IA%I(I/0 .; .; :;;.;
%otal :;; :;;.; :;;.;
6&/3 5/452/ A-/0 AB4% %&A% %&/ A*/ A%I(I/0 6I%& %&/ 1&/M/,
%A%/ %&A% %&/ A*/ A%I(I/0 (*4M %&/ 1&/M/. M4%2 %&/ %0/3%
I3) %&/ IM %A%/ %&A% 1&/M/ A*/ A 5/* %&/I* /V5/1%A%I43. 4 %&/
A*/ (22 A%I(I/0.
R)*+,) C/00+,+/ P,) $'
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
90/112
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
91/112
:@. atisfaction with the /asily Availa!le of *IMO 4ther companiesW
)ATI)FIE'%ITEA)-AVAI&IBI&IT-
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid =/* A%I(I/0 ?@ ?@.; ?@.; ?@.;
8I%/ A%I(I/0 C C.; C.; D.;
3I/%&/* A%I(I/0 34*
0IA%I(I/0@ @.; @.; @:.;
8I%/ 0IA%I(I/0 J J.; J.; @H.;
=/* 0IA%I(I/0 C C.; C.; :;;.;
%otal :;; :;;.; :;;.;
%&/ (/AIBI2I% 4( 1&/M/ I /AI2 A=AI2AB2/ I3 %&/ MA*-/%. 5/452/ &A=/
(430 %&/ 1&/M/ /AI2.
R)*+,) C/00+,+/ P,) '1
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
92/112
;. atisfaction a!out recent message scheme of *elianceOany other companiesW
)ATI)FIE'%IT(E))AGE)CE(E
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid =/* A%I(I/0 G: G:.; G:.; G:.;
8I%/ A%I(I/0 ? ?.; ?.; JJ.;
3I/%&/* A%I(I/0 34*
0IA%I(I/0:: ::.; ::.; HH.;
8I%/ 0IA%I(I/0 :? :?.; :?.; @.;
=/* 0IA%I(I/0 D D.; D.; :;;.;
%otal :;; :;;.; :;;.;
*IM &A 2A31&/0 %&/ M/A)/ 1&/M/ I3 MA*-/%. 5/452/ I3) 0I((/*/3%
IM A*/ A%I(I/0 6I%& %&/ M/A)/ 1&/M/ 5*4=I0/0 B %&/I* /*=I1/
5*4=I0/*.
R)*+,) C/00+,+/ P,) '2
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
93/112
:. 1ompany$s message scheme most lika!leW
(E))AGE)CE(E&I"E
(re9uency 5ercent =alid 5ercent
1umulative
5ercent
=alid */2IA31/ GD GD.; GD.; GD.;
B32 :J :J.; :J.; JG.;
AI*%/2 :G :G.; :G.; HD.;
=40A(43/ : :.; :.; @;.;
I0/A D D.; D.; @D.;
%A%A I30I14M .; .; :;;.;
%otal :;; :;;.; :;;.;
5/452/ I3) 0I((/*/3% IM 4( 0I((/*/3% 14M5A3I/ 2I-/ %&/ M/A)/
1&/M/ 4( *IM M4%. *IM 5*4=I0/ %&/ M/A)/ 1&/M/ A% 246/* 14%.
R)*+,) C/00+,+/ P,) '3
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
94/112
-P$TETIC&E A#A&-)I).
ere 0e ha1e to find out the h7pothesis of the data 0e ha1e collected %e ha1e
the follo0in3 o5ecti1es of our stud7.; To stud7 the effect of Reliance schemes on B)#&, TATA, AIRTE&, I'EA and
V$'AF$#E= To stud7 the customer a0areness as 0ell as the satisfaction le1el
For the purpose of 7pothesis 0e ha1e to considered the effect of schemes on
other companies
ere 0e ha1e taken,
)TEP ;
> D People satisfied 0ith the scheme
; D People are not satisfied 0ith the scheme
)TEP =
ere 0e ha1e to find out the 1alue of the data %hich can 5e find out 57 the
follo0in3 formula
D pY # p
ere,
First of all 0e ha1e to find out the 1alue of the p
It can 5e find out as follo0s.
P D /#
H;>>
HJ
R)*+,) C/00+,+/ P,) '4
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
95/112
>H Ans
#o0 0e, 0e ha1e to find out the 1alue of the K
ere 0e assumed that pD >HL
K D ; Mp
D ; M >HL
D >?H
#o0 ,
NN D pY # p
D >H M >HL
D
)o D >H>;=
Thus the 7pothesis is accepted
1ross %a!ulation>
R)*+,) C/00+,+/ P,) '5
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
96/112
)CE(E)EAR'$F O )CE(E)+)E' Crossta5ulation
1&/M//0
%otal
5A 5/*
1A22
5A 5/*
MI3%/
5A 5/*
/1430
C;
5AIAOMI
3%/
241A2X
%0U:5AI
AO/14
30
343/
4(
%&//
1&/M/&/A*04( 5A 5/* 1A22 C : D ; : :?
5A 5/*
MI3%/; ? G ; : :
5A 5/*
/1430 J ; C C?
C;
5AIAOMI3%/; C : :; : : :J
241A2X%0U
:5AIAO/14
30
; : ; C J ; :;
A22 4( %&// ; ; G J : : :
%otal ? :J CH G :: H :;;
&ere we are comparing the people who provide us the answers. 6e compared the
chemes heared of and chemes used !y the people.
1hi#9uare %est>
R)*+,) C/00+,+/ P,) '6
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
97/112
Chi8)Kuare Tests
=alue df
Asymp
. ig.
E#
sidedF
Monte 1arlo ig.
E#sidedF
Monte 1arlo ig. E:#
sidedF
ig.
@?
1onfidence
Interval
@?
1onfidence
Interval
ig.
2ower
Bound
ppe
r
Boun
d
2owe
r
Boun
d
pper
Boun
d
5earson 1hi#
9uare
HH.DGa ? .;;;.
;;;!
.;;; .;C;
2ikelihood *atioHG.GJ; ? .;;;
.
;;;!.;;; .;C;
(ishers /'act
%est?@.@CD
.
;;;!.;;; .;C;
2inear#!y#2inear
Association::.;?Gc : .;;:
.
;;;!.;;; .;C; .;;; .;C; .;;;!
3 of =alid 1ases :;;
a. C: cells EDJ.:F have e'pected count less than ?. %he minimum e'pected
count is .?;.
!. Based on :;; sampled ta!les with starting seed
;;;;;;.
c. %he standardized statistic is C.C?.
&ere the calculated value is HH.G? for the chi#s9uare at degree of level of ? and the
ta!le value is CH.J??. o here the ta!le value is less than the calculated thus the
hypothesis is accepted.
R)*+,) C/00+,+/ P,) '#
8/9/2019 Counter Attak on Airtel Vodafone, Reliance, Idea
98/112
2imitation of the project>
%he survey conducted to study the is restricted to the geographic area of specific
cities like +aipur.
In our study we take ? companies onlyK due to which 6e may not get the p