CounterWatch™ - Investor Guide and Product Reference

Investor Guide andProduct Reference

EMERGE PRODUCTS, LLCSeattle, WA 98027 USA

Email : [email protected] 425-753-0802

2015

" The Ultimate… Pet Training System & Deterrent Product "

UTILITY PATENT PENDING : REG. NO. 14486090DESIGN PATENT PENDING : REG. NO. 29507159TRADEMARK PENDING : REG. NO. TBA123014

“ Physical Products, for a Physical World, for Physical Real World Profits “

CounterWatch™

Sentry" The Ultimate… Pet Training System & Deterrent Product "

The Hottest New…Mass Market Pet Product for 2015

Mass Market Investment Opportunity…EMERGE PRODUCTS, LLC

Seattle, WA 98027 USA Email : [email protected] 425-753-0802

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For Mass Market Profits !!!...

CounterWatch™AUTOMATIC SPRAY DETERRENT SYSTEM

Keeps Cats Off Counters and Table Areas Forever !-----------------------------------------------------------------------------------------------------------------------------

Investor Guide and Product Reference_____________________________________________________________________________

Section Contents :Greetings 5

About The Product Developer 7

About The Market : Pet Products Industry 9

About The Product : CounterWatch™ 13

The Competitor's Products 14

How CounterWatch™ Works and It's Competitive Advantages 15

CounterWatch™ Product Details 17

Business Plan – Licensor and Manufacturer Business Models 19

Marketing Plan Strategy 29

Monetization Paths For CounterWatch™ 33

Investment and Market Licensing Opportunities 35

Appendix 37

File Attachments Available - Patent Documents 37

The Inventor and Product Developer : Shawn Tait 38

CounterWatch™ - Simple to Fill and Use 40

Early Pictures of the First CounterWatch™ Prototype 001 41

CounterWatch™ Virtual Prototypes in Various Colors 42

Retail Packaging and Display 56

Competitor Product Details and Pictures 57

List of Investors 61

List of Foreign Manufacturing and Distribution Licensees 63

Intellectual Property Information 65

Manufacturing to Distributor Business Model 67



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“ Physical Products, for a Physical World, for Physical Real World Profits “Pet Market and The Economy - Sources & References 69

Sources of Referenced Information 70

The Product Developer Note :

As a proven product developer and successful entrepreneur of 25+ years experience, small business owner, and consummate realist, I have over the years, brought to market many recognizable, highly successful and profitable products.

CounterWatch™ is the Next Big Product Success in the Pet Products Industry !

Thanks in Advance for reviewing my presentation and considering my proposal.

Best Regards,

Shawn TaitSeattle, WA 98027 [email protected]



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mailto:[email protected]


CounterWatch™Keeps Cats Off Counters and Table Areas Forever !

Investor Presentation Pitch_____________________________________________

Greetings

My name is Shawn Tait, and this is my son Keenan Tait, and we are from Seattle Washington... How’s’ everybody doing this morning ?

First of all, I would like to thank you all... for taking the time out of your schedule, and allowing me to present you with a product, that I think you will find new and exciting... and a product with a bit of fun built-in to it.

I proudly present you with CounterWatch™...

" The Ultimate Pet Training System & Deterrent Product "

Just a quick note... I am deaf in one ear, so if you say " How long before my investment is returned and how much is the return ? ", and I answer " Around the corner is the restroom, and see you when you return ", you'll understand why I have my son here to help make sure I don't embarrass myself to badly. I assure you all... that in a room without ambient noise, I will hear you perfectly with my good ear. Thank you for your understanding.

My new product is... CounterWatch™ Sentry... is a mass market item pet product, with unique Patent Pending Product features.

This product was specifically designed to generate... high consumer appeal and demand, high sales volume, and most of all high profits !

CounterWatch™... is designed to antiquate and annihilate what little "competition" there is… It's That Much Better of A Product !!!

It's a fact !... the pet industry continues with strong annual growth every year... and is proving to be immune to any lack-luster economy.

So what are we waiting for !... let's get started learning... briefly about me, the market, the product, and the opportunity for us all to work together... for the greatest monetary gain. Teaming together, we will all substantially benefit financially from our combined strengths, bringing this new and unique product to the mass market for mass profits.

So Let's Get Started !... does anybody have any quick questions ?...



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About The Product Developer

Allow me to introduce myself, my name is Shawn Tait and my passion is, and always has been to solve a physical problem, create a solution to the problem in the form a needed product, and then successfully bring these new product concepts to market and enjoy the rewards.

As a Manufacturing Engineer exclusively working with New Product Development Teams, I successfully developed patentable new products for Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Racing Industries.

Please allow me to give you all some perspective of myself and brief history. Do you want to hear the longer 2-3 minutes " Go-Fast Story ". You'll find it in the Appendix section, it's a page long... it's a fun life.

At the age of 56, I am a proven successful entrepreneur of 25+ years’ experience, small business owner, manufacturing engineer and consummate realist. Product Concept to Market Success is what I do best.

Why I Am Here :

Allow me to give you some perspective of myself and brief history. Normally I self-fund my new product ventures… however after the economic crash of 2008, this depleted all my resources.

Three years ago, I began to create conceptual idea and the initial product design for a mass market consumer product that would be virtually immune to negative fluctuations in the economy. And for a recession proof business and or products that would still be in high demand during these downturns in the economy.

Over the last two years of full-time 80+ hours a week of using the Premier CAD Software to design, I developed, and tested multiple iterations of CounterWatch™. To help finance this project, I sold my rare vintage motorcycles collection of over 25 collectibles valued at over $150,000 to self-fund CounterWatch™ from concept to patent pending status, and ready for market exploitation.

I Shawn Tait the Inventor, has provided the value of concept, 2-3 years of unpaid development time, designing and prototyping product, and to patent pending status.

The Pet Industry provides the stable platform for steady income revenue for the right product that I was looking for. CounterWatch™ is that right product !



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About The Market

Well I'd like to take a moment to speak about the Pet Market and the Market Potential of the New Product CounterWatch™.

After presenting you with this product, I am confident you will see the Market Potential of CounterWatch™, and the profits it can generate for our team.

Real Quick !...

How many Pet Cats are in the USA ?, how many in other top ten major countries ? (127M)

I could tell you exactly, but we all know to say the least, it's a lot !

USA (95M*, 76M***) | Top Ten Major Countries (127M*) That's 193M* Pet Cats in the World's Top Ten Countries.

Over one third of Pet Cat Owners in the USA, own 2* or more cats, and over one quarter of Pet Cat Owners, own three or more cats...

People love and spend money on their beloved cats... AND Lots of money... from fancy pet foods, fancy pet toys and while the pet owner typically also likes their fancy kitchen countertops, fancy floors and carpeting, and fancy furniture (clean & intact)... Unfortunately... our feline friends often do not respect these cherished belongings the same way as us humans do.

Well we all know the rest of the story from here...

So... What do you think is the number one, pet-peeve of the cat owners ?... yes you are right, getting on counter tops, also soiling and spraying areas, and, oh yes also climbing on drapes and hanging out or escaping from entry/exit doors.

Pet Cat Owners have been searching forever for a low cost pet deterrent or training device and or method, that can prevent cats unwanted behavior and or intrusions, including all the above "pet-peeves" we talked about above.

You know... if such a device and or method became available, perhaps the pet owner may want "to use this" in the kitchen, the living room and the bedroom etc.

No-doubt that once a pet cat owner finds something that works so effectively as CounterWatch™, they will want to purchase 2-3 of the CounterWatch™ Deterrent and Training Devices and place them strategically though out their household, for total household coverage.



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“ Even during the Great Recession, which slowed demand throughout most of the retail sector, the industry continued to yield revenue growth. This trend was mainly driven by an increasing number of pet parents, or pet owners who treat their four-legged friends as family members. “

“ In the five years to 2014, industry growth has largely been attributable to higher pet ownership and accompanying demand for pet products. ”IBISWorld 2014 US Pet Industry Report

It's a fact !... the pet industry continues with strong annual growth every year... and is proving to be immune to any lack-luster economy.

CounterWatch™is that right product !


CounterWatch™The Hottest New Investment Opportunityfor a Mass Market Pet Product for 2015

EMERGE PRODUCTS, INC.Seattle, WA 98027 USA


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" The Ultimate… Pet Training System & Deterrent Product “


About The Product : CounterWatch™

CounterWatch™ is a portable hi-tech animal deterrent and training device, that is a compact portable low cost, and is an extremely effective solution for training and deterring indoor pets away from off-limits unwanted areas or unwanted surfaces.

New Product Details : The ALL NEW ... CounterWatch™ is a High-Tech Cat Deterrent System that deters cats to stay off of your counters, table tops, furniture, climbing curtains, floor areas and from hanging out at your entry door (as they just don't like being squirted or misted with simple inexpensive water).

CounterWatch™ has up to 5 user modes (which keeps the cat from assimilating to the same deterrent event). The Spray and or Audible Sound Deterrent is triggered by a PIR Infrared Heat Sensor (with a detection range of 1-5 feet). CounterWatch™ utilizes a user settable programmable mode microcontroller that is powered by 4 long life standard AA batteries. Small footprint allows CounterWatch™ to remain in place and not interfere with pet owners using the counter, table tops and other use areas. CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent System designed to please even the most discerning pet owner.

Patented Pending Shielded Sensorand Dual-Action and Dual-Use Pet Deterrent System Shielded Sensor : Prevents unwanted triggering of deterrent device by human Dual-Action : PIR Infrared Detection Sensor Activates Spray & Sound Deterrents. Dual-Use : Positions Both Horizontal and Vertically.

(Horizontally for Flat Counter/Floor Surfaces and Vertically for Hanging from Door Knobs or Drawer/Cabinet Door Knobs/Handles, Curtain Rods etc.).

Features : Easy To Use and Setup Armed LED Indicator Large Easily Refillable Spray Deterrent Reservoir Automatic InfraRed Range Sensor Senses and Deters/Repels Cats up to 60"/1.5M 3 Easy-To-Use Deterrent Training Modes (Spray Only; Tone/Voice Only; Spray &

Tone/Voice). Record Voice or Sound for up to 10 Seconds of Playback. Low Battery LED Indicator (4 Stage) Direct or Passive Spray Deterrent Modes. Direct Deterrent Water Spray Contacting

Pet, or fill with CounterWatch™ Organic Citrus Mist Repellent for Passive Non-Pet Contact.

Adjustable Trajectory Sprayer (Up-Down) and Spray Nozzle (Mist-Spray-Jet)

Ease of Use :Easily... Position to use Effectively for Maximum Deterrent Effect !



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Easily... Refill in Just Seconds with Inexpensive Tap Water or your favorite deterrent.



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CounterWatch™ and the competitor's products

Why is CounterWatch™ Better ?... It's Not Like the Competition…

No Expensive Refills to Buy !!!... Easily Refill with Water or your favorite liquid

deterrent.

No Electrical Shock !!!... Never shock your pet and Kid-Safe.

No Limits !!!... Works in almost any Position

*** Why CounterWatch Sentry is the Best Deterrent Product on the Market ! ***

Cat Deterrent Comparison Table

ProductAutomatic

Spray Deterrent

Shocks PetAutomatic

Audible AlertRemove

before Human Uses Area*

Expensive Refills

RequiredMSRP**

CounterWatch by ACP Yes No Yes No No $46.95

SSScat by InnoTek Yes - No Yes Yes $31.95StayAway by Contech Yes - Yes Yes Yes $49.99Pawz AwaySSScat by PetSafe

Yes - Yes Yes Yes $36.95

Pawz Away Spray Deterrent by PetSafe

Yes - Yes Yes Yes $37.95

Scat Mat by Pawz Away(48" x 20" Mat Size)

- Yes Yes Yes - $74.99

TattleTale by K-II No - Yes Yes No $39.95* You should remove this device(s) from active deterrent area before human use. Remove deterrent from counters, furniture, floor or door areas before area can be used safely by humans to avert being pricked, sprayed or shocked !** MSRP as listed on manufacturers website as of Aug. 2013. All information derived from Manufacturer's literature.

How the Competitors Product Works and Does Not Work

Audible Noise Deterrents - Have a major limitation with today's modern home full of audible sounds, beeps, voices etc., such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting electronic devices. The pet to be deterred therefore quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds and noises.

Mats-Audible Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits Audible Sound/Beep. Pet to be Deterred Quickly Assimilates to a Single Audible Deterrent Sound. Must be Removed and Stowed before Human Can Use Pet Off-Limits Area.

Mats-Electro Shock Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits Electric Shock. Take Care Around Young Children. Shocking Your Pet is Not Cool ! Must be Removed and Stowed before Human Can Use Pet Off-Limits Area.



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Mats-Prickly Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat is Constructed with Nail Like Protrusions. Effective for Horizontal Surface. Must be Removed and Stowed before Human Can Use Pet Off-Limits Area.

Mats-Sticky Tape Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat is Coated with a Sticky Chemical Adhesive Similar to Insect-Fly Paper. Effective for Horizontal Surface, However Sticky Mat may Accumulate Debris and Need Frequent Cleaning. Must be Removed and Stowed before Human Can Use Pet Off-Limits Area.

Spray Air Devices Deterrent - Place Device in/on Off-Limits Area, Pet Walks in Sensor Range, Device Emits Short Blast of Canned Air. Effective for Horizontal Surface, However Consumable Aerosol Deterrent Refills make It Absolutely Cost Prohibitive To Operate (i.e. A one stubborn pet cat in a household may trigger canned air blast usage of 2 or more proprietary and expensive canned air deterrent refills @ $10 each weekly; that's $20 a week !... for one cat !!). Redirect Sensor or Turn Off before Human Can Use Pet Off-Limits Area.

Spray Scent Deterrents - Current Market Products Vary in Their Approaches and Chemistry. And are Sold Typically in a 8-12oz. Sprayer Bottle for Spraying Scent Deterrent in a Small Off-Limits Area. Some are Effective and Some Not.

How CounterWatch™ Works and It's Competitive Advantages

CounterWatch device uses means and methods that join active contact and non-contact passive training and deterrent methods, together creating a synergistic result in the training and deterrent of the indoor household animals.

Why Our Product is Best :

No Mandatory Consumables to Purchase, Simply Refill with Tap Wateror CounterWatch™ Aromatic Organic Citrus Scent Deterrent.

Unattended Hands Free Operation No Electrical Shock Hazard Small Footprint Cats unlikely to assimilate to multiple varying deterrent events. Can be used both on a horizontal surfaces, or hung from a vertical surface. Low Profile Stylish Stealth Design. A Designer Pet Product. CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent

and Training System designed to please even the most discerning pet owner.

Advantages over competition :

No Expensive Proprietary Canned Air Deterrent Refills to buy. Deterrent Supply Level Visible with Translucent Reservoir. No Cruel and Barbaric Shocking of your Pets. No Mats to Remove and Stow Before The Pet Owner Uses Pet Off-Limits Areas.



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CounterWatch™ Product Details

Current Status of Manufacture : CounterWatch

Working Electronics System has Been Demonstrated to Work Reliably and Efficient with Power Source Reserves. Tested and Ready for Production.

Working Fluid Dispensing System has Been Demonstrated to Work Reliably and Efficiently. Tested and Ready for Production.

Working CounterWatch™ Prototypes 001-003 are nearly completed.

How Much to Manufacture : CounterWatch

$8-$10 USD Landed; Std. or Deluxe Model. Constructed from High Quality Chinese Components and Assembled in USA Ensures Customer Satisfaction.

Suggested Retail Price : CounterWatch

$44.95 USD Standard Model $48.95 USD Deluxe Model

Brilliant and Fashionable Hydrographic pattern finish applied to CounterWatch™ Top Cover Housing; such as camouflage, flames, Hello-Kitty-Cat, leopard rosette pattern, or any marketable logo/pattern. For your imagination... CounterWatch with... http://www.transferfilm.com.tw/en/productList.php?cls=1&cls2=5

Optional Accessories : CounterWatch

$8.95 Aromatic Deterrent Scent 4:1 Concentrate 8oz. $14.95 CounterWatch™ Organic Citrus Mist Repellent 12oz. $6.95 Fashion Lanyard Hanger Strap $6.95 Suction Cup Hanger 2pk (Oversize 3" dia.)

Product Specifications : CounterWatch

Size : 5.5"(141mm) x 2.75"(70mm) x 1.9"(49mm) Weight : 8oz.(225gr) Power Supply : 6VDC (4x1.5v AA Batteries)

Chassis and Enclosure Components : CounterWatch

Bottom Chassis : Houses major electronic and mechanical components. Injection Molded.

Top Cover : Houses control panel pcb, speaker and covers main components and chassis. Injection Molded.

Finish : Std. Model - Molded Plastic | Deluxe Model - Hydrographic 2-3 Injection Molded Colors for Assembly - (inc. Clear Translucent for Reservoir)

Packaging and Display : CounterWatch

Retail Clamshell 9" x 6.5" x 2" with Product Placard for Hanging Display Rack



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Business Plan for CounterWatch™

_______________________________________________________________________________________________

PRODUCT DEVELOPER GOAL : To launch CounterWatch™ the product, solicit and obtain

both domestic and international licensees, to manufacture and or distribute CounterWatch™

under direct exclusive license. Scale to international markets for maximum sales and profits.

As an experienced manufacturing engineer, new product developer and entrepreneur of 25+

years, my original intent was to license CounterWatch™ and forego the typical route of

manufacturing, marketing, order fulfillment, that entail large financial risk, with overhead cost,

inventory costs, financing customer purchase orders, and waiting for the receivables. Below

graph shows comparatively between two Business Models, the low risk Licensor Business

Model, and the higher risk Manufacturing Business Model that generates mass profits.

Product Licenseing Business ModelCounterWatch™ : MFG Cost : $9.00

CounterWatch™ : DLR Cost : $21.25 5% Royalty per Unit : $1.00

CounterWatch™ : MSRP : $46.95 * Licensing Royalty % = 3-7% of Wholesale Sales is Industry Standard.

Manufacturer to Distributor Business Model Channel GM%CounterWatch™ : MFG Cost/COG : $9.00 50%

CounterWatch™ : DIST. Cost : $18.00 15% 50% Mfg. Profit per Unit : $9.00

CounterWatch™ : MSRP : $46.95 55% * Distributor Profit Margin Selling Wholesale to Retailiers = 5-15% Industry Standard.

Market Share

Retail StoreStore

LocationsRealistic

Sales LevelWeekly Unit Sales

per StoreAnnual Unit Sales

per StoreWeekly Royalty Profit

AnnualRoyalty

Royatly or

Mfg.

Weekly Mfg. Profit

Annual Mfg. Profit

40% PetSmart - USA & Canada 1,500 Median 2.75 143 $4,120 $214,232 <----> $37,105 $1,929,472

20% PetCo - USA & Mexico 1,500 Median 1.5 78 $2,247 $116,854 <----> $20,239 $1,052,439

40% Independent Pet Retailers - USA 11,800 Median 0.75 39 $8,839 $459,625 <----> $79,608 $4,139,595

" Wal-Mart Super Center - USA 3,000 Median 1.25 65 $3,745 $194,756 <----> $33,732 $1,754,066

" Wal-Mart - USA 1,200 Median 0 0 $0 $0 <----> $0 $0

Independents and Non-Specialty Stores (such as the local pet stores and Amazon, Walmart etc.) as of 2014 = 40% Market Share. 17,932 Stores including Wal-Mart.

<Distributor Sell-To Price>

OR

<Dealer Wholesale Sell-In Price>

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

1

License to PetCo - USA & Mexico

License to PetSmart - USA & Canada

Distribution to Independent Pet Retailers

Distribution to PetCo - USA & Mexico

Distribution to PetSmart - USA & Canada

Distribution to Wal-Mart - USA

Profit Revenue - Product Licensing or Manufacturer to Distributor Model

Licensor Business Model Manufacturer to Distributor Business Model

* Depending on Investor Interest *Product Developer is receptive to

2 Separate Business Models, Monetization Paths,

& Business and Marketing Plans

CounterWatch™



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The Licensor or Manufacturer Business Model

Evaluating net product profits, for both the Licensor Business Model and the Manufacturing

to Distributor Business Model, and recognizing the potential of exponentially more gross

sales revenue, and large gross margins with the Manufacturing Business Model, the Product

Developer would consider manufacturing CounterWatch™ the product, for Direct Sales to

Pet Superstores and Distributors for maximum profit.

With the right Investor(s) and or Equity Partner(s), and depending on Investor(s) interest, the

Product Developer is receptive to 2 separate Monetization Paths, Business Plans, and

Marketing Plans for CounterWatch™ the product.

Funding : The Licensor or Manufacturer Business Model

Depending on Investor(s) interest and capacity, this will play a vital role in which direction the

Product Developer will take CounterWatch™ the product, successfully to market. The

Product Developer is receptive and open to investor input, suggestions and options.

With the completion of the Design Phase, Proof of Concept, Testing Phase of

CounterWatch™, and both Utility and Design Patents Pending, we seek $100,000 in short-

term loans for the Product Launch to Market Phase of CounterWatch™. Investors providing

Short-Term Loans will be compensated with a 22.5% APR ROI, Term 24 Months, Interest

Paid in Full the 18th month, Principal Paid in Full the 24th month. At terms end, an Investment

Opportunity may be offered, if both parties are in agreement, for a possible equity position.

Product Launch to Market Phase – Licensor Business Model

New Product Launch...

The proceeding Business and Marketing Plan, is meant to be a guide work for quick

prototype completion, speedy product launch to market, and a minimal investment, with

maximum product exposure through an organized media blitz campaign, creating a buzz to

excite potential licensees, and induce potential licensees in to signing a manufacturing and

or distribution agreement for CounterWatch™, for a specific region or country.

PRODUCT LAUNCH TO MARKET PHASE : Please find the proceeding table, and a list of

tasks to be immediately completed with capital from short-term loans. Timeline is dependent

on the capital infusion rate achieved. Every effort will be made to assure enough capital

resources are on hand available for necessary events and or tasks, to be rapidly completed.



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^^^

Task-EventProject

Finish by Date

ResourcesPD-Time

ResourcesMoney

SupplierContractor

Notes

1 USPTO Trademark Application 12/30/14 - $200 oDesk - Amit Application1A USPTO Trademark Filing 12/30/14 - $350 USPTO Filings

2 Finalization of Electronics System PCB Schematic for Prototype 001-003.

1/15/15 25 hrs. $350 PD-ShawnoDesk - TBD

Contract a EEElectronics Engineer

2A Finalized PCB Prototypes001-003

1/30/15 15 hrs. $150 Screaming Circuits

PCB House

1B USPTO Foreign Patent Application - PCT

1/30/15 - $1,000 oDesk - Amit PCT Application

1C USPTO Foreign PCT Filing 1/30/15 - $2,800 USPTO PCT Filings

3 New Product Press Release 2/1/15 20 hrs. $350 oDesk - TBD Contract a 3A Submittal of Press Releases TBD 20 hrs. $50 Send Hardcopy Submit Online3B Social Media Campaign TBD 30 hrs. $2,000 TBD Contract a pro.

4 PetSmart Presentation 4/30/15 60 hrs. $3,500 Alaska AirlinesQuality InnEnterprise

Airfare (RT2)Lodging (2;3)Transportation

5 PetCo Presentation 4/30/15 60 hrs. $3,500 Alaska AirlinesQuality InnEnterprise


6 Walmart Presentation 4/30/15 60 hrs. $3,500 Alaska AirlinesQuality InnEnterprise


7 Multi-Vet, Ltd. PresentationCanada

4/30/15 60 hrs. $5,000 Alaska AirlinesQuality InnEnterprise


8 Global Pet Expo - OrlandoMarch 4-6, 2015



9 SuperZoo - Las VegasJuly 21-23, 2015



10 Total Pet Expo - ChicagoSeptember 18-20, 2015



Total : $33,250

CounterWatch™

Based Upon Desired Capitalization Level => $30,000

Product Launch Phase - Tasks, Events, Costs & Timeline

- Begin Product Licensee or Product Sales Campaign - Directly Meet to Present Product -

- Begin Trade Show Campaign - No Booth, Just A Wide Visible Presence -

- Finalzed USPTO Domestic Filings : Utility, Design and Trademark filings -

- Begin Media Blitz Campaign - Innovative New Product - with Human Interest Story -

- Finalze Electronics : For Working Protoypes 001-003 -

- Begin USPTO Internatinal Filings : PCT filings -



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PRODUCT PRIORITIES & GOALS : Reviewing the Product Launch Phase - Tasks, Events, Costs & Timeline Table, indicates the priority number of each Task, Event and Cost.

After Task 3B, the Media Blitz Campaign, it would be ideal, to quickly obtain a Exclusive

Domestic Manufacturing and Distribution Licensee Agreement with a major retailer or

distributor, 4-7. This would meet the developer's goal for the domestic marketplace, and

would preclude from having to proceed to item 8-10, the Domestic Trade Show Campaign.

Primary focus is securing immediate mass market domestic distribution for CounterWatch™,

reaching the domestic goal of signing a Exclusive Domestic Manufacturing and Distribution

Licensee Agreement with a major manufacturer, distributor or superstore retailer.

While diligently executing the above Primary Focus, if available resources allow, contact a

Manufacturer's Rep or recruit a contract hire, to seek, sign and secure International Exclusive

Manufacturing and or Distribution Licensee Agreements, licensed by Country or Region.

With USPTO Foreign Patent PCT Filing completed, 1C, CounterWatch™ can be

aggressively marketed in major world market regions, such as the European Market, South

East Asia Market and South American Markets. These markets must be aggressively

pursued, and not overlooked as to their importance to generate mass sales and high profits.

WHEN THE GOALS ARE MET : With the Developer Goals, and Product Priorities & Goals

Met, I the Product Developer, will be off to the next project, and free again to bring another

new and profitable product to the marketplace.

BUSINESS PLANS : Business Plans are just that, a plan, based upon current conditions,

thoughts, and or forecasts. So as both in life, and in business, as conditions and status

dictate, we learn to make changes, adjustments, and compromises to the business plan.

This ability to revise a business plan is essential to adapt, conquer, and generate high profits.

ALTERNATE PATHS AND PLANS : As a experienced and successful product developer,

and small business owner of 25+ years, I know plans sometimes need to be changed and or

expanded, so with that said, I will describe in the below table, several "what if scenarios" that

I can envision in the market exploitation process of successfully bringing CounterWatch™ to

the mass market, and achieving highly profitable results.

Please review the proceeding...

What If Scenarios - Alternate Paths and Plans Table…



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What if Scenarios - Alternate Paths and Plans

What if Scenario Description Remedy NoteWhat if Scenario #1

Utility Patent Rejected Design Patent Not Likely.

What if Scenario #2

Design Patent

Rejected

- Not Possible.

What if Scenario #3

Under Capitalized Get Capitalized ASAP -

What if Scenario #4

Foreign PCT Patent

Rejected

- Not Likely.

What if Scenario #5

Beginning the…Licensor Business Model

Top Prospective

Licensees & Retailers

Slow to Set Meeting for

Product License Offer.

Motivate them to act

now or lose out to

competitor.

-

What if Scenario #6

Top 3 Domestic

Retailers No Longer

License Products, or

Not Interested in

Manufacturing,

Perhaps Just a

Exclusive Distribution

Agreement.

Meet with Multi-Vet, Ltd.

- Canada.

Specializing in

Electronic Pet Deterrent

Devices.

International Mfg. and

Distributor.

Surely More

Profitable Than

Just Licensing to

1 Exclusive Major

Pet Retailer such

as PetSmart.

What if Scenario #7

Multi-Vet, Ltd. of

Canada has NIH

Mentality.

Solicit to Known

Appropriate Domestic

Manufacturers and or

Licensors with Mass

Retailer Distribution

within the Pet Industry,

such as (ConTech,

InnoTek, PetSafe, etc.)

Possibly More

Profitable Than

Just Licensing to

1 Exclusive Major

Pet Retailer such

as PetSmart.

What if Scenario #8

Beginning the…MFG. to DIST. Business Model

No Interested

Licensees to take on

the Manufacture of

CounterWatch™,

offered Purchase

Orders.

Evaluate for

Manufacturing,

Marketing and

Distribution of

CounterWatch™.

Perhaps Again, I

am in the

Manufacturing

and Finance

Business. See

Appendix.



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Product Launch to Operational Phase

PRODUCT DEVELOPER GOAL :

1. Launch CounterWatch™ the Product.2. Solicit and Obtain Both Domestic and International Licensees, to Manufacture and or

Distribute CounterWatch™.3. Scale to International Markets for Maximum Sales and Profits.

PROTOTYPE COMPLETION AND PATENT PENDINGWith the Design Phase, Proof of Concept, Testing Phase of CounterWatch™ completed, and both Utility and Design Patents Pending, we seek $100,000 in Short-Term Loans for the Product Launch to Market Phase of CounterWatch™.

FUND PRODUCT LAUNCH TO MARKET PHASEInvestors providing Short-Term Loans will be compensated with a 22.5% APR ROI, Term 24 Months, Interest Paid in Full the 18th month, Principal Paid in Full the 24th month. At terms end, an Investment Opportunity may be offered, if both parties are in agreement, for a possible equity position.

WITH FUNDING REALIZEDProduct Launch to Market Phase of CounterWatch™ rapidly emerges according to set plan, please refer to the Product Launch Phase - Tasks, Events, Costs & Timeline Table.

EXECUTE PRODUCT LAUNCH TO MARKET PHASEAs the Product Launch to Market Phase of CounterWatch™ progresses, I will describe several "what if scenarios" that I can envision in the market exploitation process, please refer to the What if Scenarios - Alternate Paths and Plans Table.

SCALE TO INTERNAIONAL MARKETSScale CounterWatch™ to European Market, South East Asia Market and South American Markets for Maximum Profits.

RECEIVE ROYALTY IN PERPITUITYWith Maximum Domestic and International Market Penetration Realized, and Median Sales Levels of CounterWatch™, Monitor Licensee Sales Performance and Promote CounterWatch™ .



25

Business Plan for CounterWatch™Licensor Business Model


Target Markets

Domestic Market :

Offering : Exclusive Manufacturing and Distribution License Agreement

Priority of Offering Exclusive Licensing Agreement :

1. CORPORATE PET RETAIL SUPERSTORE CHAIN... PetSmart

Direct Exclusive Manufacturing and Distribution License - USA-Canada

2. MAJOR PET PRODUCTS MANUFACTURER AND OR DISTRIBUTOR... Multi-Vet

Ltd., ConTech, InnoTek, or PetSafe

Direct Exclusive License - North America

3. CORPORATE PET RETAIL SUPERSTORE CHAIN... PetCo (20% market share)

Direct Exclusive Manufacturing and Distribution License - USA-Mexico

Note : #2 Would allow the largest domestic geographical distribution coverage for

CounterWatch™, significantly higher sales volume, and the highest profits, due to avoiding

the a Direct Exclusive Manufacturing and Distribution License with say PetSmart, and

PetSmart only.

International Markets :

Offering : Exclusive Manufacturing and or Distribution License Agreements

Priority of Offering Exclusive Licensing Agreements :

1. MAJOR PET PRODUCTS MANUFACTURER-DISTRIBUTOR

Direct Exclusive Manufacturing and Distribution License

2. MAJOR PET PRODUCT DISTRIBUTOR

Direct Exclusive Distribution License

Note : #2 Distributor Type would require supplying the International Distributor, with

CounterWatch™ the physical product, for distribution.

It would be great if our domestic partner/licensee allows the purchase of CounterWatch™ at

a small margin (15-30%) above manufacturing costs, to our entity, to supply our international

distributors for their requirement.



26

Target Markets for CounterWatch™Licensor Business Model


Product Launch to Exit Phase

PRODUCT DEVELOPER GOALS

1. Launch CounterWatch™ the product.2. Manufacture CounterWatch™ for Direct Sales to Pet Superstore Retailers and

Distributors. Yields Maximum Market Penetration and Highest Profit Margin. 3. Solicit for International Licensees, to Manufacture and or Distribute CounterWatch™.

Allow General Worldwide Sales.4. Scale to International Markets for Maximum Sales and Profits.

PROTOTYPE COMPLETION AND PATENT PENDINGWith the Design Phase, Proof of Concept, Testing Phase of CounterWatch™ completed, and both Utility and Design Patents Pending, we seek Equity Investor for Product Launch.

FUND PRODUCT LAUNCH TO EXIT PHASESecure Investor for Equity Stake in CounterWatch™, including the Value of Patents Pending, Trademarks, Domestic and International Licensee Paid Royalties, and Profits Generated by General Worldwide Sales of CounterWatch™.

Equity Partner Qualification : Must have the Financial Ability to Fund, Tooling Cost, Warehouse, Inventory, Accounts Receivable, and Have Enough Resources Available to Scale CounterWatch™ to International Markets.

PRODUCTION TOOLING – INITIAL PRODUCTION RUNImmediately begin the rapid construction of the necessary tooling needed to produce CounterWatch™, primarily the Plastic Injection Molds as this could take 3 months.Initial Production Run : 10,000 units of CounterWatch™

EXECUTE PRODUCT LAUNCH TO MARKET PHASEParallel to the Initial Production Run, conduct the Product Launch to Market Phase of CounterWatch™ . Correlate New Product Launch Timing Closely, Media Blitz to Ready to Ship.

SCALE TO INTERNATIONAL MARKETSScale CounterWatch™ to European Market, South East Asia Market and South American Markets for Maximum Profits.

EXIT STRATEGY AFTER MARKET PROPIGATIONProduct Developer has No Interest In Owning and Operating a Long Term Manufacturing and Finance Business. Within 2-3 Years Of Product Launch and or Suitable Market Penetration Has Been Realized, Sell Manufacturing Business, and Maintain All Manufacturing and or Distribution Licensing Agreements for CounterWatch™ in Perpetuity.



27

Business Plan for CounterWatch™Manufacturer Business Model


Target Markets

Domestic Market :

Offering : CounterWatch™ the product.

Priority of Offering :

1. CORPORATE PET RETAIL SUPERSTORE CHAINS

Manufacturer Direct to Superstore Retailer

PetSmart, PetCo, Wal-Mart, Sam’s Club, PetZone, etc.

2. MAJOR PET PRODUCTS MANUFACTURER AND OR DISTRIBUTOR

License to Manufacture for Direct Sale to Distributor

Multi-Vet Ltd., ConTech, InnoTek, PetSafe, etc.

3. MAJOR PET PRODUCTS DISTRIBUTORS

Manufacturer Direct to Distributor

Increased Exposure and Sales to Independent Pet Retailers.

Note : #2 Could allow the largest domestic geographical distribution coverage for

CounterWatch™, significantly adding higher sales volume, and profits.

International Markets :

Offering : CounterWatch™ the product under Direct Exclusive Manufacturing and or

Distribution License by Country or Geographical Region.

Priority of Offering :

1. MAJOR PET PRODUCTS MANUFACTURER-DISTRIBUTOR

Direct Exclusive Manufacturing and Distribution License

(by Country or Geographical Region)

2. MAJOR PET PRODUCTS DISTRIBUTOR

Direct Exclusive Distribution License

(by Country or Geographical Region)



28

Target Markets for CounterWatch™Manufacturer Business Model




29


Market Plan Strategy

The market plan strategy will be divided in three phases. The three phases are Introduction

Phase, Operational Phase, and the Maintenance Phase.

Introduction Phase One - Domestic Market

INTRODUCTION OF NEW PRODUCT COUNTERWATCH™

Conduct a Media Blitz Campaign to achieve mass market exposure and awareness for a

new and exciting product...CounterWatch™. Refer to the Product Launch Phase - Tasks,

Events, Costs & Timeline Table, for proper timing with ready to ship product status.

Goal is create the initial market exposure for CounterWatch™, to attract and entice major pet

retailers, manufacturers and or distributors to sign a licensing agreement or purchase orders.

PERSONAL CONTACT WITHIN THE PET INDUSTRY

PET PRODUCTS MANUFACTURERS ASSOCIATIONS

DOMESTIC AND INTERNATIONAL TRADE PUBLICATIONS

SOCIAL MEDIA CAMPAIGN

YOUTUBE PRESENCE

MAINSTREAM TELEVISION MEDIA

WORLD WIDE WEB INTERNET EXPOSURE

Operational Phase - Domestic & International Markets

Licensee and Purchase Agreements are in-place, and CounterWatch™ is distributed.

Goal is to rapidly increase new product market exposure and sales.


YOUTUBE PRESENCE


Maintenance Phase - Domestic & International Markets

Licensee and Purchase Agreements are in-place, and CounterWatch™ is meeting expected

sales goals and becoming more widely distributed.

Goal is to increase CounterWatch™ market exposure and sales.


YOUTUBE PRESENCE


We will measure response, evaluate, and continue all successful marketing campaigns to

help further promote the product, and the profitability of CounterWatch™.



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Reaching the Markets

Worldwide market exposure will be accomplished through Personal Contact within Pet

Industry and Domestic and International Trade Publications, Pet Products Industry

Association, Social Media Campaign, Internet Web Sites, Consumer Interest and Pet

Magazines, and a General Media Blitz Campaign to Main Stream Media.

PERSONAL CONTACT WITHIN THE PET INDUSTRY

I have found over the years, that personal contact with key professionals within the industry,

the media, and speaking to various manufacturer and distributors, to always be beneficial in

obtaining current and vital information, locating Industry contacts and sales leads, and often

providing a direct path to where I want to go, to achieve my market success and profits.

PET PRODUCTS INDUSTRY ASSOCIATION – APPA

Membership with American Pet Products Association provides members, with direct contact

leads with key domestic and international distributors and manufacturers representatives.

DOMESTIC AND INTERNATIONAL TRADE PUBLICATIONS

Knowing the Product Launch to Market Phase was upcoming, I contacted and spoke with

several key individuals within the international and domestic pet industry news and media

organizations, I was cordially and well received, and all seemed genuinely interested in

hearing the very basic and generalized definition of my new and exciting automatic pet

deterrent product CounterWatch™.

In my conversations with media sources, I noted that my product is soon to be patented in

which at the point, I can explain about the product more in detail. All contacted specifically

asked when I am ready to launch, to please provide them with a New Product Press Release

for publication (in the industry media and trade journals).

Once the New Product Press Release is received by the media, there is a 4-7 week

publication lead-time, before distribution occurs. Once the media publication contains the

New Product Press Release is distributed, and in the hands of all to see and read,

CounterWatch™ instantly becomes visible and exposed to the entire Pet Industry, Pet

Product Manufacturers, Pet Product Distributors, Pet Product Buyers for Retail Chains, and

Pet Product Buyers for Independent Retailers (Independent Retailers such as the

Neighborhood Pet Store Buyer, and yes Wal-Mart Pet Product Buyers !).

The New Product Release Section of any industry trade journal/website is must read for

manufacturers, distributors, and product buyers, all of which are potential licensees for

CounterWatch™, and want to profit from such new products.



31



A strong presence on social media is vital to help create high online visibility, and help induce a

buzz with Pet Industry Product Buyers and Potential Licensees. Contract hire a professional,

that specializes in creating a social media presence for products.

YOUTUBE PRESENCE

A strong presence on YouTube is vital to help create and support high online visibility, and help

induce a buzz with Pet Industry Product Buyers and Potential Licensees.

Post videos of CounterWatch™ operating in both Direct Contact Mode and Non-Contact

Passive Mode, Vertically and Horizontal Operating Scenarios, demonstrating the effectives of

CounterWatch™ as a serious training and deterrent product. Be sure to demonstrate that

CounterWatch™ also has a bit-of-fun built-in to it too, this could help generate viral videos and

offer mass market exposure for CounterWatch™.


Create a product website for CounterWatch™, to provide Pet Industry Buyers and the general

public with CounterWatch™ product details, information and updates.

MAINSTREAM TELEVISION MEDIA

CONSUMER INTEREST AND PET MAGAZINE-ONLINE MEDIA

Personal contact with the media sources and New Product Editors will be made, communication

will then be followed up with providing the media contacts with a New Product Press Release for

publication and broadcast for mainstream public viewing.

Once the New Product Press Release is received by the media, there is a 1-6 week lead-time

before publication or broadcast occurs. Once the New Product Press Release is disseminated

and out in the public domain, CounterWatch™ instantly becomes visible and exposed to the

entire viewing population.

The television media, will surely exploit this new and exciting product CounterWatch™, in the

best way possible, in ways that will challenge, and then prove it's claimed ability as " The

Ultimate Pet Training System & Deterrent Product ", and remember, that CounterWatch™ has a

bit-of-fun built-in to it too, allowing the media to be very creative in the demonstration of

CounterWatch™ to their viewers.

Pet Owners and the all important Pet Product Manufacturers, Pet Product Distributors, Pet

Product Buyers for Superstore Retail Chains, and Independent Retailers will notice

CounterWatch™ in the mainstream media, surely taking note, as a must buy !



32


Mass Market Investment Opportunity… For Mass Market Profits !!!...



33



Monetization of CounterWatch™__________________________________________________________________________________________________________________________

The monetization strategy for the domestic marketplace is divided in to three groups. These

three groups, have different risk, effort involved, and profit potential levels, and must be

weighed with the product developer and any equity investors, short-term and long term

goals.

Monetization Strategy 1 – License to only one domestic Pet Superstore Retailer.

Monetization Strategy 2 – Licensing a manufacturer to exclusively produce and or

distribute CounterWatch™ (and that has no agreement, to exclusively distribute said

product, to a specific retailer such as PetSmart). Manufacturer will welcome increasing

their sales and profits producing and selling CounterWatch™.

Monetization Strategy 3 – Manufacture CounterWatch™ for General Sales.

Please refer to the preceding...Profit Revenue - Product Licensing or Manufacturer to Distributor Model graph.

Monetization Strategy 1 [ Domestic Market ]Adequate Profits - Stress Free

Create the initial market exposure for CounterWatch™, to attract and entice the major pet

superstore retailer to sign a licensing agreement.

CORPORATE PET RETAIL SUPERSTORE CHAIN - PetSmart

Under Exclusive Manufacturing and Distribution License____________________________________________________________________________________________________________

Each PetSmart store selling 3 units a week$234,000 in Annual Royalty in Perpetuity

Monetization Strategy 2 [ Domestic Market ]Moderate-High Profits - Stress Free

Create the initial market exposure for CounterWatch™, to attract and entice a major pet

product manufacturer to sign a licensing agreement.

MAJOR PET MANUFACTURER AND OR DISTRIBUTOR - Multi-Vet Ltd., etc.

Under Exclusive Manufacturing and or Distribution License____________________________________________________________________________________________________________

Each PetSmart store selling 3 units a week = $234,000 in Annual Royalty in PerpetuityEach PetCo store selling 1 unit a week = $78,000 in Annual Royalty in Perpetuity

Each Wal-Mart store selling 2 units a week = $438,000 in Annual Royalty in Perpetuity$750,000 in Annual Royalty in Perpetuity



34


Annual Royalty in Perpetuity is based upon a $20 Wholesale Sell-In Price @ 5% Royalty.



35


Monetization Strategy 3 [ Domestic Market - International Markets ]Highest Risk - Highest Profits - Manufacturing & Finance Business

Document the processes and mechanisms of manufacture, the tooling needed, and

necessary protocols for the manufacture of CounterWatch™.

Parts and components needed to produce CounterWatch™, may be sourced and or

produced off-shore, mainly China. Electronics PCB Component Modules and DC Motor are

produced in China. For the Plastic Injection Molded Parts, it is preferable to have the molds

on US soil, and the parts molded domestically to control quality and forego import costs.

Overseas sources of supply to produce CounterWatch™, have already been sourced and

contacted to obtain a basis for manufacturing cost at low quantity. Four vendors are needed.

1. DC Motor Gear Reduction Drive Supplier - China

2. PCB Electronics House - China

3. Injection Mold House – China or preferably USA

4. Assembly & Packaging - USAAssembled in USA Ensures Customer Satisfaction !

The tooling needed is, Plastic Injection Molds 1) Lower Chassis, 2) Upper Cover, 3) Liquid

Spray Reservoir Assembly Parts, and 4) Injection Mold for the Spray Pump Piston and Spray

Nozzle Assembly Parts, for a total of 3-4 plastic injection molds depending on design.

After the cost of designing and producing the above necessary tooling to manufacture

CounterWatch™ is amortized, the following mfg. cost can be realized.

Unit Distributor Price $18 - Unit Mfg Cost $9-$10 = $9 Unit Mfg Gross Profit

PRODUCT DEVELOPER MANUFACTURES CounterWatch™

Selling Direct to Pet Industry Distributors Supplying Retailers____________________________________________________________________________________________________________

Each PetSmart store selling 3 units a week

= $2,104,879

In Mfg. Annual Gross Profit

Each PetCo store selling 1 unit a week = $701,626 in Mfg. Annual Gross Profit

Each Wal-Mart store selling 1 unit a week

= $1,403,253

in Mfg. Annual Gross Profit

$4,209,758 in Mfg. Annual Gross Profit - [ Domestic Market Only ]

Annual Profit is based upon a $9 Mfg. Cost and a Distributor Sell-To Price of $18

Very Enticing Profits !Requires Significant Resources for Tooling, Pre-Production Financing,

Overhead, and Carrying and Collecting Customer Receivables



36


EMERGE PRODUCTS, INC.Seattle, WA 98027 USA


37

Short-Term Investmentand Market Licensing Opportunities

__________________________________________________________________________________________________________________________

Product Launch Phase

First Round Funding : Seeking $100,000 in Loans(up to 25 investors @ $1K-$100K each)

Used for : USPTO Foreign PCT Patent Application filing, completing prototypes, professional electronics design, press releases, media and social network blitz, presentation costs (inc. airfare & lodging), marketing materials, and minimal operating costs.

Term : 24 months

ROI 22.5 % APR : Interest Paid in Full to Investor at 18th month mark for 24 month loan, principal loaned Paid in Full the 24th month, or if both parties are in agreement, investor may convert principal loaned amount, plus an added investor conversion bonus of 15% of loaned amount, to an equity stake, based on current valuation of entity or common stock value, and receive semi-annual equity based percentage profit sharing payments.

__________________________________________________________________________________________________________________________

Licensing OpportunitiesExclusive Foreign License For Sale

__________________________________________________________________________________________________________________________

Exclusive Foreign Manufacturing and or Distribution License by Country

Price : $100,000 Licensing Fee per Country with 5% Royalty on Annual Gross Sales

Minimum Annual Gross Sales Requirement : TBN

Royalty in Perpetuity Payments : Paid Quarterly (every three months)

Term : 5 Years__________________________________________________________________________________________________________________________




38

Short-Term Investment and Equity Opportunities

__________________________________________________________________________________________________________________________

Short-Term Equity OpportunityApplicable to Manufacturer to Distributor Business Model

Product Launch To Exit StrategyCurrent Pre-Market Product Valuation : $1,200,000

(based upon 2015 and 2016 Sales Forecast-Income Statement)

- NO SALES TO DATE AS THIS IS A PRE-MASS MARKET PRODUCT –

Equity Partner Offer : $300,000 Buy-In for 25% Equity Stake in CounterWatch™, including the Value of Patents Pending, Trademarks, Domestic and International Licensee Paid Royalties, and Profits generated by General Worldwide Sales of CounterWatch™.Equity Partner Qualification : Must have the Financial Ability to Initially Fund up to $300,000 for Tooling Cost, Inventory, Marketing, Daily Operations, Warehouse, and to Scale CounterWatch™ to International Markets. With profits realized, the Product Developer repays 75% of Initial Funding.

Exit Strategy Agreement : Within 2-3 years after product launch and or suitable moderate market penetration has be achieved, Product Developer proposes selling manufacturing business, recovering monetary investments, while maintaining Manufacturing Licensing Agreements for CounterWatch™ for Royalty in Perpetuity.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Noting Inventor's Investment : The “ Skin in the Game “.

Three years ago, I the Product Developer began to conceptualize an initial product design for a mass market consumer product that will generate mass profits, and would be virtually immune to fluctuations in the economy.

Over the last two years, 80+ hours a week of using the Premier CAD Software to design, I developed, and tested multiple iterations of CounterWatch™. To help finance this project, I sold my rare vintage motorcycle collection of over 25 collectibles valued at over $150,000 to self-fund CounterWatch™ from concept to patent pending status, and now ready for market exploitation.


Appendix :

The Inventor and Product Developer of CounterWatch™ : Shawn Tait CounterWatch™ - Simple to Fill and Use Early Pictures of the First CounterWatch™ Prototype 001 CounterWatch™ Virtual Prototypes in Various Colors Preliminary Retail Packaging and Display Suggestions for CounterWatch™ Competitor Product Information and Pictures Current List of Investors Current List of Foreign Manufacturing and Distribution Licensees Intellectual Property Information Manufacturing to Distributor Business Model Pet Market and The Economy - Sources & References Sources of Referenced Information

File Attachments Available :

Utility Patent Application in Issued Pro-Forma Format Design Patent Application in Issued Pro-Forma Format Manufacturing Cost Details for CounterWatch™ Manufacturing Facility Cost Details for CounterWatch™ 2015 and 2016 Income Statements Based on Projected Sales Forecast Supporting Documents for 2015 and 2016 Income Statements Trade Mark Documentation (to be filed 12/30/14) IBISWorld Industry Reports - 2014 US Pet Store Industry CounterWatch™ Instructions and Training Guide



39


The Inventor and Product Developer of CounterWatch™ : Shawn Tait

As a Manufacturing Engineer exclusively working with New Product Development Teams, I successfully developed patentable new products for Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Racing Industries.

My passion is, and always has been to solve a physical problem, create a solution to the problem in the form a needed product, and then successfully bring these new product concepts to market and enjoy the rewards.

_______________________________________

My History and Passion ("My Go Fast Story") : It all started for me at the age of 7… I wanted to go-faster, as I told mommy sitting in my racing go kart, mom says “we have no money to buy those high-tech go-fast racing parts, sorry”. So I had to figure out my own way to go faster.

At the age of 7-12 years old, I studied every math and engineering book I could get my hands on (from old engineering library books and college textbooks), and began learning how to design, develop and make my own motorcycle go-fast parts (among everything else!, that interested me). But most of all, first I still needed to make money to buy the needed materials to make those new racing parts (products) that are in my mind.

By the age of 12 years old, I was on my way funding my new product ventures through my hard work and natural entrepreneurship. I had several daily paper delivery routes and was starting to sell my newly developed and produced racing parts.

With junior high metal shop and high school machine shop classes, this gave me the perfect learning environment for R&D, making prototypes and producing my racing parts, utilizing the foundry, lathes, mills, fabrication equipment and welding equipment.

I also took electronics classes which taught me the fundamentals of electronic design and implementation. With both mechanical and electronics background, I could now invent, test and bring quality and reliable product concepts to fruition at the lowest cost possible. Often aided by re-purposing existing items to be utilized in my newly designed products to reduce R&D cost, and the time it takes to be first to market.

In my earlier years up to age 30, I successfully developed patentable new products for Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Racing Industries. At age 30, I was done with Corporate America, began to create my own future.

At the age of 56, I am a proven successful entrepreneur of 25+ years experience, small business owner, manufacturing engineer and consummate realist.Product Concept to Market Success is what I do best.

Please contact me directly, if your interested in sharing future successes together.

Shawn Tait



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41





42

1. Simply Add Batteries

3. Fill with your Favorite Deterrent

CounterWatch™ - Simple to Fill and Use

2. Set Deterrent Mode, Record Playback MSG & Adjust Spray Nozzle

4. Place Horizontal or Vertical Position

Easy setupand use :


Early Pictures of the First CounterWatch™ Prototype 001



43


CounterWatch™ Virtual Prototype - Standard Black Model



44


CounterWatch™ Virtual Prototype - Standard Beige Model



45


CounterWatch™ Virtual Prototype - The Italiano Model



46


CounterWatch™ Virtual Prototype - The Red Italiano Model



47


CounterWatch™ Virtual Prototype - Entry Door Usage



48


CounterWatch™ Virtual Prototype - Living Room Couch Usage



49




50


CounterWatch™ Virtual Prototype - Ladies Room Model1



51


CounterWatch™ Virtual Prototype - Ladies Room Model2



52


CounterWatch™ Virtual Prototype - Man Cat Room



53




54


CounterWatch™

The Hottest New Mass Market Pet Product for 2015



55



CounterWatch™ Virtual Prototype - Man Cat Room Model1



56


CounterWatch™ Virtual Prototype - Man Cat Room Model2



57


CounterWatch™ Virtual PrototypesDeluxe Models with Hydrographic Coatings



58




59


CounterWatch™ Virtual Prototype - Hello-Kitty Model



60


CounterWatch™ Preliminary Retail Packaging and Display Suggestions



61




62


CounterWatch™ Competitor Product Information and Pictures

Audible and In-Audible (by Humans) Single Noise Deterrent - Have a major limitation with today's modern home full of audible sounds, beeps, voices etc., such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting electronic devices. The pet to be deterred therefore quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds and noises.

TattleTailSingle Tone Audible Deterrent

MSRP : $29.95

Ultrasonic In-Audible (by Humans) Single Sound Deterrent - As per one of the nations top retailers in this category, states in their disclaimer "A cat may not respond to the CatScram. This happens because some cats lack the capability to hear noises as high pitched as that emitted by the CatScram. This is more common in older cats who have lost some hearing range, very young cats who have not yet fully developed, and occasionally in rare purebreds." The question always remains with in-audible (by humans) type of device deterrent, is the device even working properly?, since you can't even hear it (in-audible) when it is working properly.

CatScramUltrasonic In-Audible Deterrent

MSRP : $39.95



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Mats-Audible Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits Audible Sound/Beep. Product is hindered by today's modern home full of audible sounds, beeps, voices etc., such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting electronic devices. The pet to be deterred therefore quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds and noises.

Must be Removed and Stowed before Human Can Use Pet Off-Limits Area.

Sofa ScramMatAudible Tone Deterrent

MSRP : $39.95

Mats-Electric Shock Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits a Electric Shock to Pet.


Shocking Your Pet is Not Cool !

Take Care Around Young Children !!

ScatMatElectric-Shock Deterrent

MSRP : $59.95

Mats-Prickly Deterrent - Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat is Constructed with Nail Like Protrusions. Effective for Small Horizontal Surface.


XMatStepping On Nails Deterrent

MSRP : $18.99



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Spray Air Devices Deterrent - Place Device in/on Off-Limits Area, Pet Walks in Sensor Range, Device Emits Short Blast of Canned Air. Effective for Horizontal Surface.

However Consumable Aerosol Deterrent Refills make It Absolutely Cost Prohibitive To Operate (i.e. one stubborn pet cat in a household may trigger canned air blast usage of 2 or more proprietary and expensive canned air deterrent refills @ $10 each weekly; that's $20 a week !... for one cat !!). Imagine if you have 2 or more cats as most households often have, the cost of weekly refills then become a real issue.

Redirect Sensor or Turn Off before Human Can Use Pet Off-Limits Area.

After reviewing several high profile online retail websites that carry this product, you will often notice positive reviews for this product type, however further investigation reveals that may online posters of product reviews for this product, later come back to downgrade and or revise their review to a more negative tone towards the product, as the price on the consumable propriety canned air refills begin to quickly add up for the pet owner.

This product is believed to be licensed to several other pet companies for manufacturing and or distribution, by USPTO Assignee Multi-Vet Ltd. of Canada. Such other licensee brand names, may include ConTech, InnoTek and PetSafe. All of which are major manufacturers of pet products.

PawzAwaySpray Air Deterrent

MSRP : $36.95Consumable Refills : $12.99

SSScatSpray Air Deterrent

MSRP : $38.95Consumable Refills : $13.95



65




66


Current List of Investors

$100,000 in Short-Term Investment Loan Fund

Product Launch to Market Phase or for Startup Year Manufacturing__________________________________________________________________________________________________________________________

Interest Paid to Investor on 18th month.Principal Loan Amount to be Paid in Full the 24th month.



67


List of Foreign Manufacturing and Distribution Licensees__________________________________________________________________________________________________________________________

Country -Licensee Name

Date of License

Licensing Fee Royalty Advance

Term of License

Royalty Paid to Licensor

Gross Annual Sales is defined as the total units sold x wholesale unit sales cost.Minimum Annual Gross Sales Requirement : TBN



68


Intellectual Property Information

CounterWatch™AUTOMATIC SPRAY DETERRENT SYSTEM

Intellectual Property Rights and Status : CounterWatch

USPTO Private PAIR Registered; Inventor #126527

Current IP Status of Utility Patent

PATENT PENDINGReg. No. 14486090Filed 09/15/14

Current IP Status of Design PatentPATENT PENDINGReg. No. 29507159Filed 10/24/14

Current IP Status of USPTO PCT Foreign FilingAwaiting Investor Capital Infusion.Reg. No. TBATo be Filed TBA

Current Registered Trademark StatusReg. No. TBATo be Filed 12/30/14



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CounterWatch™ Sentry




70


Manufacturer to DistributorBusiness Model

Self-Manufacturing for Distribution______________________________________________

Manufactured Product Sales Method :

Sell Distributor Direct

Manufacturing Tooling Needed :

(4) Plastic Injection Molds (Lower Chassis, Upper Cover, Fluid Pump and Spray Nozzle Assembly, and Spray Fluid Reservoir).

Estimated Cost : up to $150,000

On-Going Contract Services Needed :

Injection Mold House – Supplies Plastic Injection Molded Parts for CounterWatch Assembly.

PCB House – Electronics Printed Circuit Board

Assembly & Packaging Facilities and Warehouse Needed :

Approximately 3,000 – 7,500 sqf of Commercial Warehouse Space

Minimal Workforce Needed :

Assembly Techs and Lead Assembly Tech Shipping & Receiving Clerk Operations Manager Run Multiple Employee Shifts as Production Demand Dictates

CounterWatch™

Assembled in USA Ensures Customer Satisfaction.



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Pet Market and The Economy - Sources & References

For further information about the continuing strong growth and rise in sales of pet products, and this industries ability to avoid fluctuations in the health of the economy.

10 Surprisingly Recession-Proof Industries - HuffingtonPost.comhttp://www.huffingtonpost.com/2010/07/06/10-surprisingly-recession_n_628015.html

Best Recession-Proof Businesses - Entrepreneur.comhttp://www.entrepreneur.com/article/48702

Is the pet industry recession-proof ? - NY Daily Newshttp://www.nydailynews.com/news/money/pet-industry-recession-proof-new-yorkers-spending-pets-article-1.361421

The Top Pet Industry Trends for 2012 - Pawsible Bloghttp://www.marketingmypetbusiness.com/2012/01/top-pet-industry-trends-for-2012.html

Pet Industry Booming, With Sales of Gourmet Treats - NYTimes.comhttp://www.nytimes.com/2011/06/05/business/05pets.html?pagewanted=all&_r=0

The doggone truth- Spending on pets is soaring - NBC Newshttp://www.today.com/money/doggone-truth-spending-pets-soaring-1C6656491

Why One Recession-Proof Industry Just Keeps Growing - Forbes.comhttp://www.forbes.com/sites/caroltice/2012/10/30/why-one-recession-proof-industry-just-keeps-growing/



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http://www.forbes.com/sites/caroltice/2012/10/30/why-one-recession-proof-industry-just-keeps-growing/

http://www.today.com/money/doggone-truth-spending-pets-soaring-1C6656491

http://www.nytimes.com/2011/06/05/business/05pets.html?pagewanted=all&_r=0

http://www.marketingmypetbusiness.com/2012/01/top-pet-industry-trends-for-2012.html

http://www.nydailynews.com/news/money/pet-industry-recession-proof-new-yorkers-spending-pets-article-1.361421

http://www.entrepreneur.com/article/48702

http://www.huffingtonpost.com/2010/07/06/10-surprisingly-recession_n_628015.html


Sources of Referenced Information

Humane Societies and Pet Associations :

*The Humane Society of the United States - U.S. Pet Ownership Population Estimateshttp://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html

**ASPCA - U.S. Pet Ownership Statisticshttp://www.aspca.org/about-us/faq/pet-statistics

Reference and Statistical Data Sources : ***Compare Infobase Limited - Top 10 Countries with the Most Pet Cats

http://www.mapsofworld.com/world-top-ten/countries-with-most-pet-cat-population.html

IBISWorld Industry Report 45391 Pet Stores in the US - HuffingtonPost.com http://big.assets.huffingtonpost.com/ibis.pdf

Pet Business - 2014 Pet Business Top 25 Retailers http://www.petbusiness.com/articles/2014-01-01/Head-of-the-Class

Major Domestic Pet Product Retailers : PetSmart® Company Information

http://phx.corporate-ir.net/phoenix.zhtml?c=93506&p=irol-homeprofile PetCo® Company Information

http://www.hoovers.com/company-information/cs/company-profile.PETCO_Animal_Supplies_Inc.7801f7cf599caeb2.html

Walmart Corporate - Locations by Country http://corporate.walmart.com/our-story/our-business/locations/

Trade Periodicals : Pet Age

http://www.petage.com Pet Business

http://www.petbusiness.com Pet Product News International

http://www.petproductnews.com

Trade Shows : Global Pet Expo - Orlando Florida

http://globalpetexpo.org/Default.asp Total Pet Expo - Chicago Illinois

http://www.totalpetexpo.com SuperZoo - Las Vegas Nevada

http://www.superzoo.org



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http://www.superzoo.org/

http://www.totalpetexpo.com/

http://globalpetexpo.org/Default.asp

http://www.petproductnews.com/

http://www.petbusiness.com/

http://www.petage.com/

http://corporate.walmart.com/our-story/our-business/locations/

http://www.hoovers.com/company-information/cs/company-profile.PETCO_Animal_Supplies_Inc.7801f7cf599caeb2.html

http://phx.corporate-ir.net/phoenix.zhtml?c=93506&p=irol-homeprofile

http://www.petbusiness.com/articles/2014-01-01/Head-of-the-Class

http://big.assets.huffingtonpost.com/ibis.pdf

http://www.mapsofworld.com/world-top-ten/countries-with-most-pet-cat-population.html

http://www.aspca.org/about-us/faq/pet-statistics

http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html

http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html



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