Date post: | 06-Apr-2016 |
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Reputation
Satisfaction
22%
26%
33%
31%
57%
50%
38%
34%
10%
11%
23%
23%
14%
16%
Males are dominant in decision making of both household electronics as well as automotive. Females are mostly the part of decision making.
I am the final decision makerI am part of the family members that takes decision
I do not get involved in the decision making process
ELECTRONICS63%
34%
02%
AUTOMOTIVE65%
38%
02%
ELECTRONICS AUTOMOTIVE38%
56%
06%
34%
59%
07%
20%
13%
15%
at tu iop ne R
acf ts ii ot naS
33%
USA
35%
at tu iop ne R
acf ts ii ot naS
FRANCE
24% 24%
at tu iop ne R
acf ts ii ot naS
CZECHREPUBLIC
19% 19%
at tu iop ne R
acf ts ii ot naS
ITALY
26% 25%
at tu iop ne R
acf ts ii ot naS
INDIA
31% 34%
at tu iop ne R
acf ts ii ot naS
GERMANY
49% 48%
at tu iop ne R
acf ts ii ot naS
SWEDEN
24% 23%
at tu iop ne R
acf ts ii ot naS
KOREA
27% 28%
at tu iop ne R
acf ts ii ot naS
JAPAN
43%48%
Categories of electronics that are alive and growingi.e. currently used and future buying intention
OWNED
Following are the categories of electronics where there is saturation on buying and people don't have them on ‘to have’ list anymore
CRT TV41% 21%
Video Camera39% 30%
Stereo Audio System50% 24%
Home Theatre System42% 39%Personal Computer71% 26%
Air Conditioner61% 55%
62% 47%Microwave Oven
72% 49%Digital Camera
73% 51%Smartphones
41% 52%Tablet
74% 56%Laptop
INTEND TO BUY NEXT ONE YEAR
Over 50% of the people 'always' think about the country where the brand belongs to while buying these electronics
LCT/LCD TV Smartphones Tablet Laptop
58%51%51%51%
Reputation of electronic brands vs Satisfactionwith the brands with respect to
the countries they are produced in
Reputation of automotive brands vs Satisfaction received from brands with respect
to the countries they are produced in
Country Association with Electronics & Automobiles Produced
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Automobiles
Electronics
Majority of respondents could associate automakers like Audi, BMW, Maruti Suzuki,
Honda, Hyundai etc with the countries of their origin, but some like Skoda, Renault & Volvo
could not get enough recall