Coupons Intro 3

8/13/2019 Coupons Intro 3

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An Introduction to

Coupons
http://www.gs1.org/


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4/332006 GS1 US1 August 2006

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U.P.C. Prefix 5

5 12345 87890 4 Must always begin with U.P.C.

Prefix 5

Tells the POS system that it isscanning a coupon


5/332006 GS1 US1 August 2006

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Manufacturer ID

5 12345 87890 4 Use only digits 2 through 6 ofthe assigned U.P.C. CompanyPrefix (see next slide)

Partially identifies manufacturerof the couponed items

Must be same as on productsbeing couponed


6/332006 GS1 US1 August 2006

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Manufacturer ID, contd

Only use positions 2 through 6 of the U.P.C.Company Prefix for the Manufacturer ID

Always drop the first digit of the U.P.C. Company

Prefix and replace it with a five (5) If a company is assigned a U.P.C. Company

Prefix that is longer than 6-digits, drop alldigits after position 6


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Family Code

5 12345 87890 4 Products that are couponedmust be assigned a family code

Designates items beingcouponed

Purchase validation at POS

Family codes must becommunicated to retailers


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Value Code

5 12345 87890 4 The two digits following thethree-digit family code

Redemption value of thecoupon

Predefined value code table


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Check Digit

5 12345 67890 4 The last digit of the code Calculated from the previous

11 digits


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FAMILY CODES


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2006 GS1 US1 August 2006

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Family Codes

A family code should be treated like an itemreference number. Once it is assigned to aproduct, it should remain the same through the

lifetime of that product. There can only be one family code per item

reference number. Although you can have

multiple item reference numbers under one familycode.


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Family Codes, contd

If a product is sold in a number of flavors, colors,or forms, and these items are expected to becouponed together, the same 3-digit family code

should be assigned to each item. If the product is sold in more than one size and it

is likely that the sizes will always be couponed

together (e.g. 25 cents off 1 giant or 1 regularsize), the same family code number should beassigned to each size.


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Family Codes, contd

There are 1,000 family code numbers (000-999)available for use

Family codes 001-009 are reserved for future use

Family codes 990-999 are reserved for future use(with the exception of 992)

A family code that end in "0" should not beassigned to individual products or be used torepresent a single product on a coupon


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992 Family Code


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992 Family Code

This code (also called 992-bypass code) waseffective January 1, 1999

The purpose of the code is to allow scannable

coupons to be issued for a number of products,which have traditionally required the manual inputof a cashier

992 h ld b d th


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992 should be used as thefamily code on coupons onlyunder these circumstances:

Random weight products where the consumer package is

encoded with a U.P.C. Prefix 2 When the suppliers product line carries more than one

U.P.C. Company Prefix for the group of products that are

couponed Coupon tie-in offers ($1.00 off your next purchase)

In-ad coupons for promoted products that are paid for by

the retailer Only fixed value codes can be used with the 992 Bypasscode

Avoid using free merchandise value codes


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How to Assign Value Codes


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Value Codes

Choose from predefined value code table

The Application Standard for UCC CouponCodes list the available value codes

The standard can be found in the Solutions Center(free access for Partner Connections members)

May be purchased from the Product Catalog


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New Value Codes

New value codes were added effective August 1,2000

Value code 05 --- $1.40 off

Value code 07 --- Buy 3 or more get $1.50 off Value code 08 --- Buy 2 or more, get $3.00 off

Value code 09 --- But 3 or more, get $2.00 off

Value code 13 --- Buy 4 or more, get $1.00 off


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Retired Value Codes

Effective August 1, 2000, several value codeswere reserved for future use

Value code 17 --- 2.10 off

Value code 94 --- $4.25 off Value code 97 --- $4.75 off


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In-Store Distributed Coupons


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In-Store Distributed Coupons

Coupons that are distributed in the store

Good only at a specific store

Examples

Checkout coupons Shelf talker coupons

In-store promotions

EAN-13 bar code

99 replaces U.P.C. Prefix 5


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In-Store Distributed Coupons,

contd

The remaining information is the same as regular

coupon Retailer POS must be able to handle

Retailers must request this from their supplier


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In-Store Distributed Coupons,

contd

Important Note: These coupons are not found inSunday supplements (FSIs), manufacturer directmail, on-pack coupons, instant redeemable

coupons (peel-off) or in-ad coupons.


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GS1-128 Coupon Extended Code


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GS1-128 Coupon Extended

Code

Mandatory on all coupons

Used by clearinghouses

GS1-128 symbology (formerly called UCC/EAN-128)

Five formats to choose from


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Format 1

Application Identifier (8100)

U.P.C Prefix

five digit offer code


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Format 2


U.P.C. Prefix Five digit offer code

Expiration date


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Format 3


U.P.C. Prefix

Five digit offer code


Household ID


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Format 4


Five digit offer code


U.P.C. Prefix

Expiration date

Household ID


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Format 5

Also called the Null code


The number zero

U.P.C. Prefix


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Reference Materials

Application Standard for UCC Coupon Codes

Source: GS1 US (available in Solutions Center and forpurchase in Product Catalog)

Coupons: A Complete Guide (Joint IndustryCoupon Guidelines)

Source: GMA

Electronic Coupon Clearing Guidelines (JointIndustry Coupon Committee)

Source: GMA


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Questions? Comments?

For information contact GS1 US CustomerService:

E-mail: [email protected]

Tel: (937) 435- 3870

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