cesaret BREAKING POINT

1 .Personal Courage

3 .Brand Courage 2.Marketing Courage

ourage is being scared to death... and saddling up anyway.

1.

‘David Ogilvy’ by Harry Benson

kişisel

Cesaret

1.

At 38 David Ogilvy started his agency in New York.

cesaret

He had just $6,000 and had never written an ad in his life.

“You will be met”David Ogilvy

‘David Ogilvy: Original Mad Man’ (2008 TV Movie)

2. Mc

bulmaN

No one ever got fired

for buying IBM

by Jean Pigozzi

Try new things and risk failure

‘Fridge Kite’ by Banksy

‘Parking’ by Banksy

1. safe

‘3 Pencils’ by Lucille Clerc

2. surprising

3. cesur

Don’t be afraid to seek help

‘The street is in play’ by Banksy

Always seek the truth about your brand

‘Sweeper’ by Banksy

‘Follow Your Dreams. Cancelled.’ by Banksy

Never give up

‘No Future’ by Banksy

Have a plan

3.

marka Cesareti

AUSTRALIA’S THIRD LARGEST BANK

REVENUE: A$17.74 billion PROFIT: A$5.661 billion ASSETS: A$642.12 billion EMPLOYEES: 48,239 CUSTOMERS: 10 million

Mike Smith - CEO ANZ Bank

communicate ANZ’s support for diversity, respect and inclusion in a fun and meaningful way.

Brief

https://www.youtube.com/watch?v=L-Oxzv5QOgg!

62 million media impressions 70 countries

SONUCLAR

#GAYTM SONUCLAR

SONUCLAR

cesaret Mike Smith - CEO ANZ Bank

GAYTMS In 2015

https://www.youtube.com/watch?v=LHUZkcKg3Ow!!

teşekkür

ederim www.slideshare.net/Reosurfer