16 February 2014 SINCE ITS FOUNDING IN 2005, RealTours has specialized in agricultural tourism and incentive trips in Ukraine, Russia and Georgia. Through travel to these previously underserved areas, RealTours is developing a new travel trend: agri- tourism in contrasts. Its agricultural study tours combine familiar staples of agritours—authentic, local experiences, farm stays and visits to wineries and creameries—and add meetings with agricultural organizations. Ukraine is well-known as part of one of only a few global Chernozem Belts—regions of rich, black earth. With more than seven years of experience in agritourism, RealTours has gained the support of foreign embassies and built cooperative relationships with large agribusiness corporations. Most impor- tantly, RealTours has built friendships with farmers. GROWTH MARKETS Cultivate Your Knowledge: Agritourism in Ukraine BY MILA YASHCHUK “We learn more about where our exports go, where our imports come from and how farming in other parts of the world compares to how we do it.” —Tour participant
Transcript
16 February 2014
SINCE ITS FOUNDING IN 2005, RealTours
has specialized in agricultural tourism
and incentive trips in Ukraine, Russia
and Georgia. Through travel to these
previously underserved areas, RealTours
is developing a new travel trend: agri-
tourism in contrasts. Its agricultural
study tours combine familiar staples of
agritours—authentic, local experiences,
farm stays and visits to wineries and
creameries—and add meetings with
agricultural organizations.
Ukraine is well-known as part of
one of only a few global Chernozem
Belts—regions of rich, black earth. With
more than seven years of experience in
agritourism, RealTours has gained the
support of foreign embassies and built
cooperative relationships with large
agribusiness corporations. Most impor-
tantly, RealTours has built friendships
with farmers.
GROWTH MARKETS
Cultivate Your Knowledge: Agritourism in UkraineBY MILA YASHCHUK
“We learn more about where our exports go, where our imports come from and how farming in other parts of the world compares to how we do it.”
—Tour participant
17www.NTAonline.com
The value of these relationships was
apparent on Michigan Farm Bureau’s
recent trip to Ukraine. On a weeklong
odyssey from north to south, Kiev to
Odessa, the group visited the United
States Embassy and Ukrainian Agriculture
Ministry; grain, poultry, beef and dairy
farms; a major grain processor and a large
greenhouse complex. Guests examined
firsthand agricultural production in what
was once called “the breadbasket of the
Soviet Union.” The trip was rooted in
interaction with household farms—rem-
nants of the Soviet Union—and represen-
tatives of a new generation of large, corpo-
rate enterprises and government officials.
Participants of the tour saw the con-
trasts between their experiences of
farming at home and traditions and
processes in Ukraine. “The educational
value and perspective these trips offer
is invaluable,” said one participant. “We
learn more about where our exports
go, where our imports come from and
how farming in other parts of the world
compares to how we do it.”
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