COURSE CATALOGUE BUDAPEST 2014-2015 › cms4 › ... › essca_budapest_catalogue_de...COURSE...

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COURSE CATALOGUE

BUDAPEST

2014-2015

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TABLE OF CONTENTS 3rd year courses in Budapest 5

FIN331 - PRINCIPLES OF AUDITING 6

FIN332 - INFORMATION SYSTEMS IN FINANCE 7

INT331 - CENTRAL & EASTERN EUROPEAN ECONOMICS AND POLITICS 9

INT332 - DOING BUSINESS IN CEE 11

INT333 - INTRODUCTION TO HUNGARIAN CULTURE AND SOCIETY 12

INT334 - HUNGARIAN LANGUAGE 13

MGT331 - CROSS-CULTURAL MANAGEMENT 14

MKG331 - LOGISTICS 15

MKG332 - CONSUMER BEHAVIOUR 17

4th year courses in Budapest 19

OVERVIEW 4TH YEAR COURSES IN BUDAPEST 20 MKG462 - INTERNATIONAL MARKETING 21

MKG463 - ADVANCED MARKET RESEARCH 23

ENV461 - ECONOMIC INTELLIGENCE 25

ENV462 - DOING BUSINESS AND MANAGEMENT IN CENTRAL AND EASTERN EUROPE 27

ENV463 - STARTING NEW VENTURES 29

FIN468 - INTERNATIONAL MONETARY GOVERNANCE 31

INT423 - HUNGARIAN LANGUAGE 33

INT461 - GEOPOLITICS 34

INT466 - FRENCH LANGUAGE - BEGINNER 36

INT467 - FRENCH LANGUAGE - INTERMEDIARY 37

MGT410 - LEADERSHIP & STRATEGY 38

MGT463 - CROSS CULTURAL MANAGEMENT 40

MGT464 - PROJECT MANAGEMENT 43

MGT465 - PRODUCT AND PROCESS INNOVATION 45

MGT466 - CRISIS MANAGEMENT 47

FIN463 - CORPORATE FINANCE 49

FIN464 - INVESTING 51

Update/Mise à jour 8 juillet 2014

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3rd year courses in Budapest

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FIN331 - PRINCIPLES OF AUDITING

IDENTIFICATION :

Course title : PRINCIPLES OF AUDITING Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Finance E-mail : [email protected] Code : FIN331 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00

OVERALL DESCRIPTION :

The course will focus on the use of the basic principles and the framework of audit. We will provide a global view on auditing and audit related activities. After the attendance of this course students should be able to understand the nature, purpose and scope of auditing and internal view, including the role of external audit and its regulatory framework.

LEARNING GOALS/LEARNING OBJECTIVES :

1.1 Demonstrate solid knowledge in the fundamentals of accounting, finance, economics, business law, marketing, management, and information technology. 1.2 Design and carry out a marketing plan in coherence with a company’s business strategy. 2.4 Show the capacity of critical thinking in elaborating an argumentation on concepts and projects. 5.1 Demonstrate a good command of quantitative and/or qualitative methods and techniques of information processing that are appropriate for business situations (problem-solving, statistical analysis, modelisation…).

ORGANISATION :

Lecture Seminar Other Principles of Auditing ------------------------------------------------------------------------------- 42,00 - Auditing overview, types of audit and the auditors

Hayes, Dassen, Schilder, Wallage: Principles of Auditing (FT Prentice Hall, 2nd edition, 2005), Chapter 1.

- The audit market, regulation and firms

Quality of auditing, fees, legal liability. Textbook Chapter 2 - Ethics and the accountant: codes of ethics

The concept of ethics, IFAC code of ethics, independence. Textbook Chapter 3 - Audit services: elements of engagements

Assurance engagement, audits and reviews. Textbook Chapter 4 - Case: accepting the audit

handout - The client acceptance process

Evaluation, ethics, communicating with the predecessor auditor Textbook Chapter 5 - The entity and its environment: risk and materiality

Textbook Chapter 6 - Risk assessment: case study

handout - Internal control and control risk

Definition, importance, components of internal control, risk assessment. Textbook Chapter 7 - Audit procedures

Audit planning, test of controls, substantive testing, evidence. Textbook Chapter 8 and 10 - Audit procedures: case

handout - Audit reports and opinions

Completing the audit, audit reports and communication. Textbook Chapter 11 and 12 - Wrap-up and summary

42,00

ASSESSMENT :

% of final grade Assessment type % Duration (hours)

Final exam (FE) 50

Written exam Individual 100 1,50

Midterm exam (ME) 50


Continuous assessment (CA)

SUGGESTED FURTHER READINGS :

- Hayes – Dassen- Schilder – Wallage: Principles of Auditing (FT Prentice Hall, 2nd edition)

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FIN332 - INFORMATION SYSTEMS IN FINANCE

IDENTIFICATION :

Course title : INFORMATION SYSTEMS IN FINANCE Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Finance E-mail : [email protected] Code : FIN332 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


When working in the field of Finance students will not only need to know relevant theories but also to be able to find and manage the data needed for calculations. To gain the information hidden in raw data they also need the skill of choosing and using the right theoretical model, information source and empirical methods. The aim of the course is to present an overview of the different sources of information needed for financial decision making and the challenges to face when using and managing those. Following a practical approach we learn the key issues by solving simplified real life examples. While getting in depth knowledge of the built-in tools of MS Excel we learn how to analyse financial statements, do a sensitivity, scenario, decision tree and Monte Carlo analysis. We also estimate the cost of capital, perform discounted cash flow based valuation, and learn how and where to collect all needed information for these.


2.1 Demonstrate the capacity of analysing a situation, a process, an environment, and of identifying and integrating relevant information. 5.1 Demonstrate a good command of quantitative and/or qualitative methods and techniques of information processing that are appropriate for business situations (problem-solving, statistical analysis, modelisation…). 5.2 Demonstrate a good command of IT and office tools for the search and processing of information as well as for the needs of business communication (word processing, visual presentation tools, scoreboards, project management tools, internet,…)

ORGANISATION :

Lecture Seminar Other Management Accounting --------------------------------------------------------------------------- 8,00

- Sensitivity, Scenario, Decision Tree and Monte Carlo Analysis Ross, Stephen - Westerfield,

Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate Finance. Chapter 11.

- Financial Statements Analyzis

Ross, Stephen - Westerfield, Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate Finance. Chapter 3.

- Benchmarking

Kaplan, Robert - Atkinson, Anthony A. (1998): Advanced Management Accounting. Chapter 14.

Planning --------------------------------------------------------------------------------------------- 8,00 - Sensitivity, Scenario, Decision Tree and Monte Carlo Analysis

Ross, Stephen - Westerfield, Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate Finance. Chapter 11.

- Prepare a Financial Plan

Ross, Stephen - Westerfield, Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate Finance. Chapter 18-20.

Information ------------------------------------------------------------------------------------------ 5,00 - Collect the Needed Information

Internet Sassion 8 -------------------------------------------------------------------------------------------- 3,00 - Brekeven Point Game

Ross, Stephen - Westerfield, Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate

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Finance. Chapter 11. Sassion 9 -------------------------------------------------------------------------------------------- 3,00 - Foreign Exchange Market, Cross Rates, Arbitrage

Ross, Stephen - Westerfield, Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate Finance. Chapter 21

Sassion 10 ------------------------------------------------------------------------------------------- 3,00

- Bond Valuation I. Ross, Stephen - Westerfield,

Randolph - Jordan, Bradford D. (2009): Fundamentals of Corporate Finance. Chapter 7

Sassion 11 ------------------------------------------------------------------------------------------- 3,00 - Bond Valuation II.


Sassion 12 ------------------------------------------------------------------------------------------- 3,00 - Share Valuation


Sassion 13 ------------------------------------------------------------------------------------------- 3,00 - Group presentations

Sassion 14 ------------------------------------------------------------------------------------------- 3,00 - Summary

42,00

ASSESSMENT :


Final exam (FE) 35




Continuous assessment (CA) 30

Project Group 100


- Koller, Tim – Goedhart, Marc – Wessels, David (2010): Valuation, Measuring and managing the value of companies, 5th edition, John Wiley & Sons, New York - Kaplan, Robert – Atkinson, Anthony A. (1998): Advanced Management Accounting, Prentice Hall, 3rd edition

- Ross, Stephen – Westerfield, Randolph – Jordan, Bradford D. (2009): Fundamentals of Corporate Finance Standard Edition McGraw-Hill/Irwin, 9th edition - Brealey, Richard – Myers, Stewart – Marcus, Alan (2011): Fundamentals of Corporate Finance, McGraw-Hill/Irwin, 7th edition

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INT331 - CENTRAL & EASTERN EUROPEAN ECONOMICS AND POLITICS

IDENTIFICATION :

Course title : CENTRAL & EASTERN EUROPEAN ECONOMICS AND POLITICS Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Affaires Internationales E-mail : [email protected] Code : INT331 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The course introduces the students into understanding the framework of policy analysis (concepts, theories, and indicators) of developments in CEE countries, preparing them to conduct comprehensive analysis of economic policy and political events in a region that has been constantly changing in recent years. The course covers key economic policy areas such as the macroeconomic environment and business climate in the CEE region, interrelations between national authorities and international bodies (mainly the EU), interrelations between national financial and monetary policies and the global financial players (IMF, capital markets). Topics include the lessons from the recent financial crisis and its consequences on government policies. Important part of the course is to put into lime light all political relations which influence economic development and economic politics in these countries.


2.1 Demonstrate the capacity of analysing a situation, a process, an environment, and of identifying and integrating relevant information. 2.2 Coordinate and integrate knowledge from different fields and show proficiency in synthesizing complex data. 2.4 Show the capacity of critical thinking in elaborating an argumentation on concepts and projects. 4.1 Demonstrate the capacity to analyse the economic, social cultural and political environment of a country or region. 4.2 Show proficiency in foreign languages in professional situations.

ORGANISATION :

Lecture Seminar Other CEE Economics -------------------------------------------------------------------------------------- 21,00 - Economic transformation of the CEE region after the regime change 1

The economic history of Central and Eastern Europe The political economy of state socialism The collapse of the state socialist model

Maddison, Angus. The World Economy: Historical Statistics. . Paris: OECD, 2003 Kornai, János. Economics of Shortage. 1981. —. The Socialist System, The Political Economy of Communism. 1988.

- Economic transformation of the CEE region after the regime change 2 Restitution, crony capitalism Coupon privatisation

Myant, Martin, and Jan Drahokoupil. Transition Economies: Political Economy in Russia, Eastern Europe and Central Asia. Wiley, 2010.

- Economic transformation of the CEE region after the regime change 3 FDI based transition, multinationals in CEE Governance in the CEE region

Pogátsa, Zoltán. "Hungary: From Star Transition Student to Backsliding Member State." Journal of Contemporary European Research, 2009: IV. Transparency International. Global Corruption Perception Index. Transparency International, 2008.

- Economic transformation of the CEE region after the regime change 4 The question of value added and employment European Integration Summary

Pogátsa, Zoltán. Still an Iron Curtain: Competitiveness and Responses to the Global Crisis in Central and Eastern Europe. Berlin: Das Progressiv Zentrum, 2010. Reinert, Erik. How Rich Countries got Rich...And Why Poor Countries Stay Poor. Public Affairs, 2007.

CEE Politics ------------------------------------------------------------------------------------------ 21,00 - Transition and Transformation in CEE, Challenges, Outlook 1

Bod, Peter Akos (2009): The Financial Landscape – Seen from a Converging Country. In: Hieronymi (ed): Globalization and the Reform of the Int’l Banking and Monetary System - HANDOUT Fabrizio – Leigh – Mody(2009): The

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second transition: Eastern Europe in Perspective. IMF. WP 943.

- Transition and Transformation in CEE, Challenges, Outlook 2

Bod, P. A (2012): The ‘Last Twenty Years’ as Failure? Hungarian Review. Vol. Iii. No. 4. http://hungarianreview.com/ EBRD (2010): Transition Report 2010. Chapter 2. From crisis to recovery

- Economic Regime Change and Financial Crisis, Central European Experiences 1 Reading:Zsolt Darvas: The euro

crisis: ten roots, but fewer solutions. Bruegel, 19th October 2012

- Economic Regime Change and Financial Crisis, Central European Experiences 2

42,00

ASSESSMENT :


Final exam (FE) 60






- Douglass C. North: Economic Performance through Time. Nobel Prize Lecture. December 9, 1993 --- - Jeffrey Sacks: What is to be done? The Economist. Jan 13th 1990. --- - P. A. Bod: József Antall - Prime Minister of Hungary. In: Martyn & Smith & Wallace (Eds): Eminent Europeans - Personalities who shaped contemporary Europe. pp. 214-227. The Greycoat Press, London, 1996 - P. A. Bod (2011): Non-Conventional Economic Policy Measures - Hungarian Style. Hungarian Review, Vol. III. No. 1. http://hungarianreview.com/article/non_conventional_economic - Anders Åslund (2009): Implications of the crisis for Eastern Europe. Development and Transition – LSE- UNDP. Issue Number: 13/2009 - Chapters from EBRD: Transition Report, 2011

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INT332 - DOING BUSINESS IN CEE

IDENTIFICATION :

Course title : DOING BUSINESS IN CEE Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Affaires Internationales E-mail : [email protected] Code : INT332 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The course gives a general overview of the business climate in Hungary, in Slovakia and in the Czech Republic and will help students to understand the legal and economic conditions of the three markets. As these countries are important partners of Western European companies, students will learn integration of these countries into the European economic area. The course will also help the students to identify international business opportunities in the region and understand specificities of the business activities. Students will learn most important aspects of taxation, government subsidies, and the basic labour regulations in these countries as well. Government organisations responsible for foreign trade, tourism development and foreign direct investment inflow will give lecture for the students about government preferences and special incentive schemes.


1.1 Demonstrate solid knowledge in the fundamentals of accounting, finance, economics, business law, marketing, management, and information technology. 2.1 Demonstrate the capacity of analysing a situation, a process, an environment, and of identifying and integrating relevant information. 3.2 Show proficiency in the effective organisation and convincing presentation of information for effective written and oral business communication. 4.1 Demonstrate the capacity to analyse the economic, social cultural and political environment of a country or region.

ORGANISATION :

Lecture Seminar Other Doing Business -------------------------------------------------------------------------------------- 42,00

- Doing Business in Hungary Case studies: Foreign trading companies in Hungary Foreign Direct Investment in Hungary Comparison of taxation in the CEE countries

Official websites and publications of HITA, SARIO, Czechinvest, Slovenian government and PAIiIZ of Poland UNCTAD WIR yearbooks

- Doing Business in Slovakia Case studies: Doing Business in Slovakia Taxation reform in Slovakia Foreign investments in Slovakia Banking system in Slovakia

Official websites and publications of HITA, SARIO, Czechinvest, Slovenian government and PAIiIZ of Poland World Bank and EU publications

- Doing Business in Slovenia Case studies: Privatisation in Slovenia Major branches of Slovenian economy

Official websites of the Slovenian Government World Bank and EU publications

42,00

ASSESSMENT :


Final exam (FE) 80


Project Group 30

Midterm exam (ME)


Project Individual 100


- HITA, Czechinvest, SARIO and PAIiIZ poblications - UNCTAD WIR yearbooks - World Bank and EU publications - Official websites of the Slovenian Government

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INT333 - INTRODUCTION TO HUNGARIAN CULTURE AND SOCIETY

IDENTIFICATION :

Course title : INTRODUCTION TO HUNGARIAN CULTURE AND SOCIETY Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Affaires Internationales E-mail : [email protected] Code : INT333 Teaching language : English Campus : Budapest Total number of hours : 23,00 / ECTS credits : 3,00


The overall aim of the course is to enable students to understand a typical CEE country by getting to know its past and present, and discussing the issues that will shape its future. Students will get a comprehensive picture of the main social and economic issues as well as cultural factors defining Hungary today. In addition, they will also receive useful information to make most of their time in Hungary. The course also aims to improve students’ information gathering and analytical abilities by drawing on a wide range of sources including statistical data, newspaper articles, surveys, videos, etc. The topics covered in the course will provide ample opportunity to practice skills such as the comparison of data, identification of trends and critical interpretation of various information sources. The course also features colorful activities allowing students to gain firsthand experience of Hungarian culture.


2.1 Demonstrate the capacity of analysing a situation, a process, an environment, and of identifying and integrating relevant information. 3.2 Show proficiency in the effective organisation and convincing presentation of information for effective written and oral business communication. 4.1 Demonstrate the capacity to analyse the economic, social cultural and political environment of a country or region.

ORGANISATION :

Lecture Seminar Other Get to know Hungary ------------------------------------------------------------------------------- 7,00 - Main facts about the country and its people, sightseeing, cuisine

discussion about previous knowledge on Hungary and CEE

- Hungary’s history museum visit

Hungarian society ----------------------------------------------------------------------------------- 7,00 - Basic economic facts, living standards

exercise: interpreting statistics - Challenges: ageing population, Roma issue

exercise: interpreting news items - Values, attitudes

exercise: interpreting value surveys and opinion polls Hungarian culture ----------------------------------------------------------------------------------- 7,00 - Experience Hungarian arts & traditions

try Hungarian folk dance or traditional Easter egg painting 21,00

ASSESSMENT :


Final exam (FE) 100


Project Group 20

Midterm exam (ME)


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INT334 - HUNGARIAN LANGUAGE

IDENTIFICATION :

Course title : HUNGARIAN LANGUAGE Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 205 Department : Affaires Internationales E-mail : [email protected] Code : INT334 Teaching language : English Campus : Budapest Total number of hours : 21,00 / ECTS credits : 2,00


The course aims to provide students with the means to communicate with native speakers at a survival level and to serve as an initiation into the elements of the Hungarian Language. Students should be able to understand simple written and oral information, to read and write in Hungarian and to enter into conversations about simple everyday topics.


2.1 Graduates will have acquired interpersonal, relational and social skills required for managerial positions. 3.1 Graduates know the ethical principles which guide their profession.

ORGANISATION :

Lecture Seminar Other Introduction: how to use greetings, courtesies --------------------------------------------------- 2,00 Personal identity: occupation, nationality, language, Structures with nominal phrases ------- 2,00 Talking about everyday activities. Conjugation of basic verbs in present tense: days of the week: ca 2,00 How to describe people and things. Demonstrative pronoun, adjectives, "how old are you?" - 2,00 Expressing location and direction. Suffixes and postpositions of the adverb of place, country names 2,00 Expressing time. When? At what time? Ordinal numbers ---------------------------------------- 3,00 Making requests, expressing wants and needs --------------------------------------------------- 3,00 Travelling. The verbs "to go", "to come", "with whom? with what?" ---------------------------- 3,00 Telephoning, filling out addresses. The interrogative sentence ---------------------------------- 2,00 21,00

ASSESSMENT :


Final exam (FE) 100


Midterm exam (ME)



- Erdő,s, J.- Prileszky, Cs (2011): Halló ittt Magyarország. Akadémiai Kiadó - Lakos, D. (2001): Hungarian for foreigners. Nemzedékek Tudása Tankönyvkiadó

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MGT331 - CROSS-CULTURAL MANAGEMENT

IDENTIFICATION :

Course title : CROSS-CULTURAL MANAGEMENT Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : B5 Department : Management E-mail : [email protected] Code : MGT331 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The course gives a general introduction to Cross-Cultural Management, and the chosen topics emphasize the behavioural aspect of management. The purpose of the course is to increase awareness of cross-cultural issues, and to learn constructive approach to international co-operation. The course itself builds on students' own experiences, while discussing some theories.


2.2 Coordinate and integrate knowledge from different fields and show proficiency in synthesizing complex data. 3.2 Show proficiency in the effective organisation and convincing presentation of information for effective written and oral business communication. 4.2 Show proficiency in foreign languages in professional situations.

ORGANISATION :

Lecture Seminar Other Cross-Cultural Management ------------------------------------------------------------------------ 42,00 - To understand cultural identity

Stereotyping, cultural shock, cultural intelligence, cultural identity - To make students understand cultural differences

Cultural comparison models (Kluckhohn, Hofstede, Trompenaars) - To learn advantages and limitations of intercultural communications

Low-context and high context communication - To become skilled in negotiating in international business settings

Negotiation strategies of cultural clusters 42,00

ASSESSMENT :


Final exam (FE) 50






- Deresky, H. (2011). International Management: Managing Across Borders and Cultures 7th edition. Prentice Hall. - Mead, R & Andrews, T.G. (2009). International Management. Wiley-Blackwell - Hall, E.T. (1997) Beyond Culture Anchor Books edition. Anchor Books or Missana. S. (2010) In the Grip of Culture: Edward T. Hall - Lustig M.W. and Koester, J. (2010) Intercultural Competence: Interpersonal Communication Across Cultures 6th Edition. Pearson

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MKG331 - LOGISTICS

IDENTIFICATION :

Course title : LOGISTICS Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Marketing E-mail : [email protected] Code : MKG331 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


There is more and more attention paid to the logistics functions of the firms as well as to the logistics activities of countries and regions. The main reasons for this are threefold: first, during the last decade it became clear that there are still sunk costs in logistics therefore the companies might reduce their expenses and increase their profits if they manage to optimise their logistics related activities inside of the firms, second, several countries and regions see the opportunity of improving the economic position of their area by investing more into the logistics sector, and third, many countries already work at full capacity in the logistics sector and this might create place for other countries to take over some of the work of these overloaded areas. The course on Logistics discusses the importance and role of logistics in business worldwide. The explanation of the theoretical concepts and methodology will be completed by company visits and project works.


1.1 Demonstrate solid knowledge in the fundamentals of accounting, finance, economics, business law, marketing, management, and information technology. 2.1 Demonstrate the capacity of analysing a situation, a process, an environment, and of identifying and integrating relevant information. 2.4 Show the capacity of critical thinking in elaborating an argumentation on concepts and projects. 4.1 Demonstrate the capacity to analyse the economic, social cultural and political environment of a country or region. 5.2 Demonstrate a good command of IT and office tools for the search and processing of information as well as for the needs of business communication (word processing, visual presentation tools, scoreboards, project management tools, internet,…)

ORGANISATION :

Lecture Seminar Other Concepts and definitions of Logistics -------------------------------------------------------------- 2,50 2,50 - Concepts and definitions of Logistics

Theoretical discussions Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 2.

- Connection between Logistics and Supply Chain Management Theoretical discussions and case studies Coyle, J. J. - Bardi, E. J. - Langley,

C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 1.

The elements of Logistics --------------------------------------------------------------------------- 20,00 10,00 - Customer Service

Theoretical discussions and case studies Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 3.

- Demand Management Demand Forecasting Demand Management Theoretical Discussions, Company visit

Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 3.

- Distribution Channels Channels of Distribution Theoretical discussions and case studies Coyle, J. J. - Bardi, E. J. - Langley,


- Procurement and Purchasing Theoretical discussions and case studies Coyle, J. J. - Bardi, E. J. - Langley,


- Warehousing

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Warehouse activities Warehouse design and site selection Materials' Handling

Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 8

- Inventory Management Inventory Flows Inventory Decision Making

Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 6, 7

- Transportation

Transportation Systems Transportation Management

Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics. A Supply Chain Perspective. Thomson Learning. Chapter 9, 10

- Packaging Theoretical discussions and company visit Coyle, J. J. - Bardi, E. J. - Langley,


- Waste Management and Returned Goods' Handling Theoretical Discussions and Case studies Sople, V. V. (2010): Logistics

Management. Dorling Kindersley. Chapter 15.

- Strategic Logistics Strategic Plan Sople, V. V. (2010): Logistics

Management. Dorling Kindersley. Chapter 17.

Project Presentations and Critical Discussions ---------------------------------------------------- 7,00 22,50 19,50

ASSESSMENT :


Final exam (FE) 70


Project Group 50





- Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2009): The Management of Business Logistics: A Supply Chain Perspective. Thomson Learning. - Sople, V. V. (2010): Logistics Managment. Dorling Kindrsley - Harrison, A. - van Hoek, R. (2002): Logistics Management and Strategy. Prentice Hall - Coyle, J. J. - Bardi, E. J. - Langley, C. J. (2003): The Management of Business Logistics. Thomson Learning

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MKG332 - CONSUMER BEHAVIOUR

IDENTIFICATION :

Course title : CONSUMER BEHAVIOUR Supervisor : DELI-GRAY Zsuzsa Semester : 05/06 Based in : Budapest - Office : 5 Department : Marketing E-mail : [email protected] Code : MKG332 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


We are all consumers affected by our perceptions, attitudes, motivations, goals, personality, culture, and peer groups. As marketers we want to understand why people buy, and why consumers behave in certain ways to be able to predict how they will react to the different marketing activities. This class studies the different psychological characteristics and processes that affect how people act when they buy, use, or experience products and/or services. Many of our sessions will involve the professor presenting materials and students contributing to the exposition through questions and observations. Classes are held through exercises that require creative solutions.

LEARNING GOALS/LEARNING OBJECTIVES : 1.1 Demonstrate solid knowledge in the fundamentals of accounting, finance, economics, business law, marketing, management,

and information technology. 2.1 Demonstrate the capacity of analysing a situation, a process, an environment, and of identifying and integrating relevant information. 3.2 Show proficiency in the effective organisation and convincing presentation of information for effective written and oral business communication. 4.1 Demonstrate the capacity to analyse the economic, social cultural and political environment of a country or region.

ORGANISATION :

Lecture Seminar Other CONSUMER BEHAVIOUR ---------------------------------------------------------------------------- 42,00 - To introduce and evaluate the importance of consumer behaviour and its role in forming a marketing

Solomon, M.R ,. (2011): Consumer Behavior : Buying, Having and Being (9th global ed.), Prentice Chapter 1,2

- To introduce various disciplines to explore the relevance of these academic subjects to consumer beh

Perception Learning and Memory Motivation and Values The self

Ch 3, 4, 5

- To analyse the different decision making methods that effect the consumer Individual decision making Household and group decision making

Ch 6, 12 Reebok Cool case

- To enhance students’ understanding of the impact of social and ethnic differences in consumer behav Ethnic, Racial, Religious and Age Subcultures Ch 10

Harley Davidson case - To understand cultural Influences on Consumer Behaviour

Ch 15 - To raise awareness of the ethical dimensions of consumer behaviour decision making

Ch 7 42,00

ASSESSMENT :


Final exam (FE) 60



Project Group 100


Oral exams Individual 100


- Solomon, M.R ,. (2011): Consumer Behavior : Buying, Having and Being (9th global ed.), Prentice - Paco Underhill: Why we buy- The science of shopping, (2009), Simon & Schuster Paperback, New York

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4th year courses

in Budapest

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OVERVIEW 4TH YEAR COURSES IN BUDAPEST

Code Title Semester

MKG462 INTERNATIONAL MARKETING 7

MKG463 ADVANCED MARKET RESEARCH 7

ENV461 ECONOMIC INTELLIGENCE 7 and 8

ENV462 DOING BUSINESS AND MANAGEMENT IN CENTRAL AND EASTERN EUROPE 7 and 8

ENV463 STARTING NEW VENTURES 7 and 8

FIN468 INTERNATIONAL MONETARY GOVERNANCE 7 and 8

INT423 HUNGARIAN LANGUAGE 7 and 8

INT461 GEOPOLITICS 7 and 8

INT466 FRENCH LANGUAGE / BEGINNER 7 and 8

INT467 FRENCHE LANGUAGE / INTERMEDIARY 7 and 8

MGT410 LEADERSHIP & STRATEGY 7 and 8

MGT463 CROSS CULTURAL MANAGEMENT 7 and 8

MGT464 PROJECT MANAGEMENT 7 and 8

MGT465 PRODUCT AND PROCESS INNOVATION 7 and 8

MGT466 CRISIS MANAGEMENT 7 and 8

FIN463 CORPORATE FINANCE 8

FIN464 INVESTING 8

MKG461 OPERATIONS MANAGEMENT 8

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MKG462 - INTERNATIONAL MARKETING

IDENTIFICATION :

Course title : INTERNATIONAL MARKETING Supervisor : DELI-GRAY Zsuzsa Semester : 07 Based in : Budapest - Office : B5 Department : Marketing E-mail : [email protected] Code : MKG462 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


In our globalised world it is of the utmost importance to understand how companies have to plan, implement and evaluate their marketing activities in the domestic and in the foreign markets. During the course the students will get a comprehensive insight into the different international marketing concepts the companies can follow, the many different tasks an international marketing manager/director must do as well as the ways of controlling the performance of these activities. The students also learn how to elaborate and present an international marketing plan. By the end of the course the students will be able to make a clear distinction between the marketing activities which must be performed in the local market and the marketing tasks which have to be completed in international markets.


1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 2.3 Graduates will demonstrate a global mindset and international perspective in their management tasks. 4.3 Graduates have a good command of advanced techniques of data collection and treatment with regard to establishing a

marketing plan.

ORGANISATION :

Lecture Seminar Other Introduction to International Marketing ----------------------------------------------------------- 4,00 5,00 - Concepts, phases and strategies of International Marketing

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado,

Budapest chapters I, II, III, IV - Macroenvironment of International Marketing

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado, Budapest chapter VI

- Microenvironment of International Marketing

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado, Budapest chapter VII

International Market Research and International Market Segmentation ------------------------ 4,00 5,00 - International Market Research - International Marketing Research

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado, Budapest chapter V

- International Market Segmentation

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado, Budapest chapter VIII

- International targeting

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado, Budapest chapter VIII

International Marketing Mix ------------------------------------------------------------------------ 4,00 8,00 - International Product / Services Policy

Deli-Gray, Zs.(2008): International Marketing. Muegyetemi Kiado, Budapest chapter X/1

- .International Pricing


- International Distribution Policy

22


- International Promotion


Organisational Framework of International Marketing -------------------------------------------- 2,00 4,00 International Marketing Plan ----------------------------------------------------------------------- 2,00 4,00

16,00 26,00

ASSESSMENT :


Final exam (FE) 50


Project Group 50





- Usunier, J-C. (1993): International Marketing. Prentice Hall International - Doole, I. - Lowe, R. (2004): International Marketing Strategy. Analysis, development and implementation. Thomson Learning

23

MKG463 - ADVANCED MARKET RESEARCH

IDENTIFICATION :

Course title : ADVANCED MARKET RESEARCH Supervisor : DELI-GRAY Zsuzsa Semester : 07 Based in : Budapest - Office : B5 Department : Marketing E-mail : [email protected] Code : MKG463 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


During the course the students will get a comprehensive insight into the qualitative and quantitative methods of market research in a global environment. The theoretical part of the course will be completed with a solid practical part where the students can apply their gained knowledge in real life situations.


1.1 Graduates will know the current theories and concepts of leadership. 1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 2.1 Graduates will have acquired interpersonal, relational and social skills required for managerial positions. 2.3 Graduates will demonstrate a global mindset and international perspective in their management tasks.

ORGANISATION :

Lecture Seminar Other Session 1 -------------------------------------------------------------------------------------------- 2,00 2,00 - Introduction

definitions, process, project N. Malhotra: Marketing Research, Part I.

Session 2 -------------------------------------------------------------------------------------------- 2,00 2,00 - Research design

secondary research N. Malhotra: Marketing Research,

Chapter 3-4 Session 3 -------------------------------------------------------------------------------------------- 2,00 2,00 - Qualitative research 1.

in-depth interviewing N. Malhotra: Marketing Research, Chapter 5

Session 4 -------------------------------------------------------------------------------------------- 2,00 2,00 - Qualitative research 2.

focus group discussion N. Malhotra: Marketing Research, Chapter 5

Session 5 -------------------------------------------------------------------------------------------- 2,00 2,00 - Observation (eye tracking)

Experimentation (blind test, mystery shopping)

N. Malhotra: Marketing Research, Chapter 6-7

Session 6 -------------------------------------------------------------------------------------------- 4,00 - Survey methods

(f2f, CA, on-line) Sampling

N. Malhotra: Marketing Research, Chapter 6, 11-12

Session 7 -------------------------------------------------------------------------------------------- 2,00 2,00 - Questionnaire development


Session 8 -------------------------------------------------------------------------------------------- 4,00 - Data processing 1.


Session 9 -------------------------------------------------------------------------------------------- 4,00 - Data processing 2.


Session 10 ------------------------------------------------------------------------------------------- 2,00 - International MR

N. Malhotra: Marketing Research,

24

Chapter 23 Session 11 ------------------------------------------------------------------------------------------- 4,00 - Project presentations

N. Malhotra: Marketing Research, Chapter 22

22,00 20,00

ASSESSMENT :


Final exam (FE) 50


Midterm exam (ME)


Project Group 100

25

ENV461 - ECONOMIC INTELLIGENCE

IDENTIFICATION :

Course title : ECONOMIC INTELLIGENCE Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : B5 Department : Environnement de l'entreprise E-mail : [email protected] Code : ENV461 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The course gives a comprehensive overview of the concepts and various uses of economic intelligence and knowledge management, from the basic terms and methods to the more advanced applications. It combines theory with practice using case study analyses in order to put models and methods into context. The ultimate goal of EI and knowledge management is to produce added value, in two steps: transform information into knowledge and knowledge into sustainable added value.


1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 2.3 Graduates will demonstrate a global mindset and international perspective in their management tasks. 4.2 Graduates know how to appreciate the specific challenges of change management and innovation management.

ORGANISATION :

Lecture Seminar Other Session 1 -------------------------------------------------------------------------------------------- 3,00 - Introduction to the course Main aims, requirements, intended outcomes, assessment Basic terms of EI

Ec Int. Chapter 1. Introducing Economic Intelligence

Session 2 -------------------------------------------------------------------------------------------- 3,00 - EI in the organisational system Functions of EI Implementation issues

EcInt. Chapter 2. Putting EI to work

Session 3 -------------------------------------------------------------------------------------------- 3,00 - EI and Knowledge Management Knowledge-based assets Explicit, implicit and tacit knowledge

Frap. Chapters 2-3. Session 4 -------------------------------------------------------------------------------------------- 3,00 - The KM flow Value and benefits of KM Social network analysis

http://www.forbes.com/sites/lisaquast/2012/08/20/why-knowledge-management-is-important-to-the-success-of-your-company

Session 5 -------------------------------------------------------------------------------------------- 3,00 - KM in practice Users and structures of knowledge

Frap Chapters 5-6-7. Session 6 -------------------------------------------------------------------------------------------- 3,00 - Foundation of macroeonomic data, indicators and sources

World Bank: Doing business, 2012. selected chapters

Session 7 -------------------------------------------------------------------------------------------- 3,00 - Risks and risk assessment on national and supranational level. Corruption and related issues

Transparency International: Transparency in Corporate Reporting. TI Perception Index: selected country cases

Session 8 -------------------------------------------------------------------------------------------- 3,00 - Economic Information Analysis applied to CEE countries

EBRD Transition Report, 2012

26

Selected chapters Session 9 -------------------------------------------------------------------------------------------- 3,00 - EI methods Assessing the company position in EI practice

EcInt. Chapter 4. Session 10 ------------------------------------------------------------------------------------------- 3,00 - Auditing the organisation’s information needs Users of EI

EcInt. Chapter 5.

Session 11 ------------------------------------------------------------------------------------------- 3,00 - Searching for infromation Analysis of Information

EcInt. Chapters 6-7. Session 12 ------------------------------------------------------------------------------------------- 3,00 - Dissemination of information The state of the art of KM

EcInt. Chapter 8. Frap. Chapter 6.

Session 13 ------------------------------------------------------------------------------------------- 3,00 - Contemporary issues of EI and KM, Changes, challenges, trends

Roberts, Joanne (2012). "Organizational Ignorance: Towards a Managerial Perspective on the Unknown?, Management Learning,"

Session 14 ------------------------------------------------------------------------------------------- 3,00 - Presentation

42,00

ASSESSMENT :


Final exam (FE) 50







- http://www.cio.com/article/40343/Knowledge_Management_Definition_and_Solutions?page=5&taxonomyId=3011 - http://wang.ist.psu.edu/course/05/IST597/papers/Davenport_know.pdf - Benbya, H (2008). Knowledge Management Systems Implementation: Lessons from the Silicon Valley. Oxford, Chandos Publishing. - Wilson, T.D. (2002). "The nonsense of 'knowledge management'". Information Research 8 (1). - Davenport, Tom (2008). "Enterprise 2.0: The New, New Knowledge Management?". Harvard Business Online, Feb. 19, 2008. - Addicott, Rachael, McGivern, Gerry, Ferlie, Ewan (2006). "Networks, Organizational Learning and Knowledge Management: NHS Cancer Networks".Public Money & Management 26 (2): 87–94. - Trautman, Steve (2006). "Teach What You Know: A Practical Leader's Guide to Knowledge Transfer", Addison-Wesley - Roberts, Joanne (2009). "From Knowledge Management to Ignorance Management". Vrije University Amsterdam. Retrieved April 25, 2012. - ...

27

ENV462 - DOING BUSINESS AND MANAGEMENT IN CENTRAL AND EASTERN

EUROPE

IDENTIFICATION :

Course title : DOING BUSINESS AND MANAGEMENT IN CENTRAL AND EASTERN EUROPE Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : B5 Department : Environnement de l'entreprise E-mail : [email protected] Code : ENV462 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The course gives a general overview of the business climate and management practices in Central East European (CEE) countries, namely Hungary, Slovakia, Slovenia, the Czech Republic, Croatia, Poland and Romania. In management practices during the socialist time (1950-1989) special "socialist management model" was used, but after the transition by privatization and by FDI inflow CEE region has started to quickly integrate into EU economy.


1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 2.1 Graduates will have acquired interpersonal, relational and social skills required for managerial positions. 2.3 Graduates will demonstrate a global mindset and international perspective in their management tasks. 4.3 Graduates have good command of concepts and tools of management of cultural diversity and international mobility.

ORGANISATION :

Lecture Seminar Other Session 1 -------------------------------------------------------------------------------------------- 2,00 1,00 - Specificities of the region

Session 2 -------------------------------------------------------------------------------------------- 2,00 1,00 - History of the economic development of the region

Maddison homepage Session 3 -------------------------------------------------------------------------------------------- 2,00 1,00 - Management practices during the socialist time

Cameron, R., Neal, L. (2003): A Concise Economic History of the World. Oxford. Univ. Press. 2003. pp. 363-402.

Session 4 -------------------------------------------------------------------------------------------- 3,00 - Transition and the regional competitively

Session 5 -------------------------------------------------------------------------------------------- 2,00 1,00 - Foreign trade and the region after the transition. Designing a global organization

Session 6 -------------------------------------------------------------------------------------------- 2,00 1,00 - Transnational companies in the region, their management practices

Lasserre, Ph. (2003): Global Strategic Management. Palgrave, Macmillan. pp. 67-95. and pp. 159-186.

Session 7 -------------------------------------------------------------------------------------------- 3,00 - Transnational companies activities. Global financial management. TNCs and SMEs

Lasserre, Ph. (2003): Global Strategic Management. Palgrave, Macmillan. pp. 335-348. and pp. 159-186. IMF Database, EUROSTAT homepage

Session 8 -------------------------------------------------------------------------------------------- 1,00 2,00

28

- Midterm exam Global company management

Session 9 -------------------------------------------------------------------------------------------- 2,00 1,00 - Presentation of the taxation system and the state subsidies, EU funds

PWC – HITA: Presentation of the legal environment for the investors

Session 10 ------------------------------------------------------------------------------------------- 2,00 1,00 - EU Structural Funds and Cohesion Funds

Presentation of the EU funds by the students and evaluation of their effects

Session 11 ------------------------------------------------------------------------------------------- 2,00 1,00 - Economic crisis and management in the region

Session 12 ------------------------------------------------------------------------------------------- 3,00 - Presentation of SMEs

Session 13 ------------------------------------------------------------------------------------------- 3,00 - Presentation of TNCs

Session 14 ------------------------------------------------------------------------------------------- 3,00 - How to start and manage an SME in Hungary using EU funds for development?

Using the theoretical bases of the Session 10 in the practice

20,00 13,00 9,00

ASSESSMENT :


Final exam (FE) 50





Oral exam Group 100

29

ENV463 - STARTING NEW VENTURES

IDENTIFICATION :

Course title : STARTING NEW VENTURES Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : B5 Department : Environnement de l'entreprise E-mail : [email protected] Code : ENV463 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


Researching,writing and revising a business plan is a major activity in the development of any business.However,when starting a new business venture the preparation of a business plan can have a huge impact on the likely success or failure of the business.In order to write effective business plans,students should ideally develop understanding of various business principles and practices such as the nature of entrepreneurialism,business structures and forms of ownership.


1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 2.2 Graduates will demonstrate capacities of adaptation and problem-solving in managerial situations. 4.3 Graduates have good command of concepts and tools of management of cultural diversity and international mobility.

ORGANISATION :

Lecture Seminar Other Session 1 -------------------------------------------------------------------------------------------- 3,00 - Starting New Ventures: What is it all about?

What is business and entrepreneurship? What are the various forms of ownership? Why do businesses succeed or fail?

Mason, M. K. (2012) What Causes Small Businesses to Prosper? Titus, S. (2011) Key reasons why small businesses fail Institute for Independent Business

Session 2 -------------------------------------------------------------------------------------------- 3,00 - Business Plans

What is the purpose of the business plan? What are its major components? How does one prepare a successful business plan? What does a Business Plan look like and how is it structured?

Arthur R. DeThomas Ph. D. and Lin Grensing-Bophal (2008) Part I – Ch. 1-4 in Writing a Convincing Business Plan

Session 3 -------------------------------------------------------------------------------------------- 3,00 - Market and Competitor Analysis

How can we analyze and assess the business environment and at which levels? What information can be generated by PESTEL and SWOT analysis?

Collins, K. (2009) Chapters 3.5-3.9 in Exploring business. Irvington: Flatworld Knowledge

Session 4 -------------------------------------------------------------------------------------------- 3,00 - Positioning Products and Services

What represents value from the perspective of customers? How can we manage the value creation process? How can we design and develop successful products and services

Collins, K. (2009) Chapter 9 and 10 in Exploring business. Irvington: Flatworld Knowledge

Session 5 -------------------------------------------------------------------------------------------- 3,00 - Mission, Vision and Strategy

Portfolio strategy – what businesses should you have? How can we set effective strategic objectives?

Stutel, R. (2012) Chapter 6 in The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs

Session 6 -------------------------------------------------------------------------------------------- 3,00 - Creating a Draft Business Plan

Pratical seminar with Consultations. Session 7 -------------------------------------------------------------------------------------------- 3,00 - Marketing Plan

Collins, K. (2009) Chapter 9 in Exploring business. Irvington: Flatworld Knowledge Market-orientation and the functions of marketing.

Session 8 -------------------------------------------------------------------------------------------- 3,00 - Operations Plan

Arthur R. DeThomas Ph. D. and Lin

30

Grensing-Bophal (2008) Ch. 8 in Writing a Convincing Business Plan.

Session 9 -------------------------------------------------------------------------------------------- 3,00 - Organiaztion and People Plan

The structure and organization of the company including the key human resource requirements needed to achieve the organization’s strategic objectives.

Arthur R. DeThomas Ph. D. and Lin Grensing-Bophal (2008) Ch. 9 in Writing a Convincing Business Plan.

Session 10 ------------------------------------------------------------------------------------------- 3,00 - Finance Plan

The financing that is needed to achieve the organization’s strategic objectives. Arthur R. DeThomas Ph. D. and Lin

Grensing-Bophal (2008) Ch. 10 in Writing a Convincing Business Plan.

Session 11 ------------------------------------------------------------------------------------------- 3,00 - Raising Finance

How can we raise finance? What are the available sources of finance? What are venture capitalists and other financiers looking for?

Arthur R. DeThomas Ph. D. and Lin Grensing-Bophal (2008) Ch. 1 and 11 in Writing a Convincing Business Plan.

Session 12 ------------------------------------------------------------------------------------------- 3,00 - Finalizing the Business Plan

Pratical seminar with Consultations. Session 13 ------------------------------------------------------------------------------------------- 3,00 - Individual Oral Presentations

Each group of individuals will present together in much the same way organizations that are seeking fianance do. Therefore individual experts from within the group will present the specific parts of the plan for which they have responsibility.

Session 14 ------------------------------------------------------------------------------------------- 3,00 - Individual Oral Presentations

Each group of individuals will present together in much the same way organizations that are seeking fianance do. Therefore individual experts from within the group will present the specific parts of the plan for which they have responsibility.

42,00

ASSESSMENT :


Final exam (FE)




Oral exam Individual 60

Written exam Individual 40


- Collins, K. (2009) Exploring business. Irvington: Flatworld Knowledge - Arthur R. DeThomas Ph. D. and Lin Grensing-Bophal (2008) Writing a Convincing Business Plan. (3rd ed.) Barron’s Business Library - Stutel, R. (2012) The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreneurs 3rd Edition Financial Times Press

31

FIN468 - INTERNATIONAL MONETARY GOVERNANCE

IDENTIFICATION :

Course title : INTERNATIONAL MONETARY GOVERNANCE Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : B5 Department : Finance E-mail : [email protected] Code : FIN468 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


In this intermediary course we will deal with the financial system, money, central banks, interest rates, foreign exchange rates, banking, business cycles and the special characteristics of the CEE region. We will see the environment banks are operating in, and also the tools and methods, how one can analyze and rank the industry members.


1.4 Graduates will know how to apply appropriate decision-making processes in the framework of their mission or tasks. 2.2 Graduates will demonstrate capacities of adaptation and problem-solving in managerial situations. 4.3 Graduates know how to interpret the financial statements of a company according to national and international norms, as

well as all elements of relevance concerning a company’s financial strategy.

ORGANISATION :

Lecture Seminar Other Session 1 -------------------------------------------------------------------------------------------- 3,00 - Introduction The Financial System

The players, instruments and functions of the financial system. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 1-24.

Session 2 -------------------------------------------------------------------------------------------- 3,00

- Money and Central Banks The types of money, money today, broad money, functions of central banks. Laurence M. Ball (2012): Money,

Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 25-52.

Session 3 -------------------------------------------------------------------------------------------- 3,00 - Case Studies

Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 1-52.

Session 4 -------------------------------------------------------------------------------------------- 3,00 - Asset Prices and Interest Rates

Asset valuation methods, bubbles, crashes, nominal and real rates. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 53-84.

Session 5 -------------------------------------------------------------------------------------------- 3,00 - What Determines Interest Rates

Liquidity preference theory and the term structure of interest rates. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 85-120.

Session 6 -------------------------------------------------------------------------------------------- 3,00 - Case Studies


Session 7 -------------------------------------------------------------------------------------------- 3,00 - Foreign Exchange Markets I

Currency markets, exchange rates, why exchange rates matter. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 157-188.

32

Session 8 -------------------------------------------------------------------------------------------- 3,00 - Foreign Exchange Markets II Case Studies

Long and short run behaviour ef exchange rates. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 157-188.

Session 9 -------------------------------------------------------------------------------------------- 3,00 - The Business of Banking I

Balance sheets, off balance activities, how banks make profit. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-

4292-4409-7, pp. 253-284. Session 10 ------------------------------------------------------------------------------------------- 3,00 - The Business of Banking II

Risks, risk management, insolvency. Laurence M. Ball (2012): Money, Banking and Financial Markets. Worth publishers, ISBN-10: 1-4292-4409-7, pp. 253-284.

Session 11 ------------------------------------------------------------------------------------------- 3,00 - Case Studies


Session 12 ------------------------------------------------------------------------------------------- 3,00 - Business Cycles

Money supply and interest rates, short run economic fluctuations, inflation and deflation.


Session 13 ------------------------------------------------------------------------------------------- 3,00 - Special Characteristics of the CEE region

Growth, impaired loans, business models. Session 14 ------------------------------------------------------------------------------------------- 3,00 - Group Presentations

42,00

ASSESSMENT :


Final exam (FE) 60


Midterm exam (ME)


Project Group 75


33

INT423 - HUNGARIAN LANGUAGE

IDENTIFICATION :

Course title : HUNGARIAN LANGUAGE Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : 205 Department : Affaires Internationales E-mail : [email protected] Code : INT423 Teaching language : English Campus : Budapest Total number of hours : 30,00 / ECTS credits : 3,00


The course aims to provide students with the means to communicate with native speakers at a survival level and to serve as an initiation into the elements of the Hungarian Language. Students should be able to understand simple written and oral information, to read and write in Hungarian and to enter into conversations about simple everyday topics.



ORGANISATION :

Lecture Seminar Other Introduction: how to use greetings, courtesies --------------------------------------------------- 3,00 Personal identity: occupation, nationality, language, Structures with nominal phrases ------- 3,00 Talking about everyday activities. Conjugation of basic verbs in present tense: days of the week: ca 3,00 How to describe people and things. Demonstrative pronoun, adjectives, "how old are you?" - 3,00 Expressing location and direction. Suffixes and postpositions of the adverb of place, country names 3,00 Expressing time. When? At what time? Ordinal numbers ---------------------------------------- 3,00 Making requests, expressing wants and needs --------------------------------------------------- 3,00 Travelling. The verbs "to go", "to come", "with whom? with what?" ---------------------------- 3,00 Telephoning, filling out addresses. The interrogative sentence ---------------------------------- 4,00

28,00

ASSESSMENT :


Final exam (FE) 50







- Erdő,s, J.- Prileszky, Cs (2011): Halló ittt Magyarország. Akadémiai Kiadó - Lakos, D. (2001): Hungarian for foreigners. Nemzedékek Tudása Tankönyvkiadó

34

INT461 - GEOPOLITICS

IDENTIFICATION :

Course title : GEOPOLITICS Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : B5 Department : Affaires Internationales E-mail : [email protected] Code : INT461 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The aim of the course is to introduce students to the geopolitical metanarratives of the post-bipolar world, with emphasis on the role of the United States as a hegemon, the rise of China, as well as the factors that determine our geopolitical future, such as energy, food and climate.


1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 2.3 Graduates will demonstrate a global mindset and international perspective in their management tasks. 4.3 Graduates have good command of concepts and tools of management of cultural diversity and international mobility.

ORGANISATION :

Lecture Seminar Other The post-bipolar world ------------------------------------------------------------------------------ 5,00

(Fukuyama 2006) (Huntington 1996)

Major political and economic blocs ----------------------------------------------------------------- 5,00

Gillingham 2003

The US as a hegemon? ----------------------------------------------------------------------------- 4,00

Johnson and Kwak 2010 Currency and trade wars --------------------------------------------------------------------------- 4,00

(Reinert 2007) (Chang 2008) Eichengreen "Currency war or international policy coordination?" University of California, Berkely available online at http://emlab.berkeley.edu/~eichengr/curr_war_JPM_2013.pdf

The rise of China ------------------------------------------------------------------------------------ 4,00

G. G. Chang 2002 The Third World ------------------------------------------------------------------------------------- 5,00

Milanovic 2011 Oil and energy --------------------------------------------------------------------------------------- 5,00

Yergin 1993 The geopolitics of food ------------------------------------------------------------------------------ 5,00

Smedshaug 2010 Climate change -------------------------------------------------------------------------------------- 5,00

An Inconvenient Truth (2006) a film by David Guggenheim

35

42,00

ASSESSMENT :


Final exam (FE) 100


Midterm exam (ME)



- Chang, Gordon G. The Coming Collapse of China. London: Arrow, 2002 - Chang, Ha-Joon. Bad Samaritans: The Guilty Secrets of Rich Nations and the Threat to Global Prosperity. London: Random House

Business Books, 2008. - Fukuyama, Francis. The End of History and the Last Man. Free Press, 2006. - Gillingham, John. European Integration 1950-2003: Superstate or New Market Economy? 2003. - Huntington, Samuel P. Clash of Civilisations and the Remaking of World Order. New York: Simon and Schuster, 1996. - Johnson, Simon, and James Kwak. 13 Bankers: The Wall Street Takeover and the Next Financial Meltdown. Pantheon, 2010. - Milanovic, Branko. The Haves and the Have Nots: A Brief and Idiosyncratic History of Global Inequality. New York: Basic Books, 2011. - Reinert, Erik. How Rich Countries got Rich...And Why Poor Countries Stay Poor. Public Affairs, 2007. - Smedshaug, Christian Anton. Feeding the World in the 21st Century: A Historical Analysis of Agriculture and Society. London: Anthem Press, 2010. - Yergin, Daniel. The Prize: The Epic Quest for Oil, Money, & Power. Free Press, 1993.

36

INT466 - FRENCH LANGUAGE - BEGINNER

IDENTIFICATION :

Course title : FRENCH LANGUAGE - BEGINNER Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : 205 Department : Affaires Internationales E-mail : [email protected] Code : INT466 Teaching language : French Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The language course comprises 3-hour sessions each week during the 15-week semester. As the students will be international, the programme will allow them to express their different points of view by debate, making possible interaction between different cultures. Topics worked out in small groups will help to improve communication skills in French. Students have to make presentations during the semester. The lectures will also be supported by video and audio materials. The goal is to obtain both general and professional communication skills. The material of the course is composed according to the recommendation of the "Cadre européen de référence pour les langues" (European Council).



ORGANISATION :

Lecture Seminar Other Demander une information, donner un ordre, interdire. Des prépositions et des adverbes de lieu 3,00 Verbes de mouvement, itinéraires, indications d’itinéraires, impératif -------------------------- 3,00 Interculturel – façon de parler (l’impératif : poli ou impoli ?) ------------------------------------ 3,00 Donner un conseil, déconseiller. Cinéma, théâtre, musique. Pronoms (révision) COI, COD --- 3,00 Interculturel – les loisirs ---------------------------------------------------------------------------- 3,00 Suggérer de faire quelque chose, proposer quelque chose, donner des précisions ------------ 3,00 Proposer un programme – écrire un mél pour proposer et décrire, Organiser un repas d’affaires 3,00

Pronoms y et en. Interculturel – déplacement en France – les transports ---------------------- 3,00 Voyages (d’affaires). Réservation d’une chambre d’hôtel, d’une table au restaurant ---------- 3,00 Interculturel – l’alimentation ----------------------------------------------------------------------- 3,00 Articles partitifs (révision), le pronom en --------------------------------------------------------- 3,00 Parler de ses activités, décrire son lieu de travail ------------------------------------------------ 3,00 Visite d’entreprise. Le conditionnel ---------------------------------------------------------------- 3,00 Interculturel : activités agricoles et industrielles ------------------------------------------------- 3,00 42,00

ASSESSMENT :


Final exam (FE) 50





37

INT467 - FRENCH LANGUAGE - INTERMEDIARY

IDENTIFICATION :

Course title : FRENCH LANGUAGE - INTERMEDIARY Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : 205 Department : Affaires Internationales E-mail : [email protected] Code : INT467 Teaching language : French Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


The improvement of the four skills will have equal weight during the course, oral and written comprehension and oral and written expression. By the end of the programme, students will be able to communicate in both general situations of social life and special ones of professional life, like writing official letters and documents. Students will be prepared to work and communicate in a French-speaking environment, being able to understand and work upon professional material in a workplace situation.



ORGANISATION :

Lecture Seminar Other Suggérer de faire quelque chose, proposer quelque chose, décrire un lieu, situer dans l'espace 3,00 Le subjonctif présent (formes) --------------------------------------------------------------------- 3,00 Les différentes façons de poser une question ----------------------------------------------------- 3,00 Participation à une foire-exposition, réservation d’un emplacement ---------------------------- 3,00 Le subjonctif après les déclencheurs il faut que, pour que etc ----------------------------------- 3,00 Porter un jugement sur quelqu’un ou quelque chose --------------------------------------------- 3,00 Le monde du travail – le monde des entreprises ------------------------------------------------- 3,00 Donner des arguments, porter un jugement ------------------------------------------------------ 3,00

Le curriculum vitae – expériences compétences, profil. Offre d’emploi et candidature. ------- 3,00 Formuler des hypothèses – exprimer des besoins, des désires – faire des projets ------------- 3,00 Le conditionnel (révision) – le conditionnel passé – si + présent, futur – si + imparfait, condition 3,00 Argumenter et persuader relations professionnelles, débats et discussions -------------------- 3,00 Changer et relancer une conversation ------------------------------------------------------------- 3,00 Structurer le discours, Interviews, Le passif ----------------------------------------------------- 3,00 42,00

ASSESSMENT :


Final exam (FE) 50







- CONNRXION 2 - Méthode de Francais - Maia Grégoire - Odile Thievenaz (2003): Grammaire progressive du francais - niveau intermédiaire. CLE International

38

MGT410 - LEADERSHIP & STRATEGY

IDENTIFICATION :

Course title : LEADERSHIP & STRATEGY Supervisor : DELI-GRAY Zsuzsa Semester : 07/08 Based in : Budapest - Office : B5 Department : Management E-mail : [email protected] Code : MGT410 Teaching language : English Campus : Budapest Total number of hours : 45,00 / ECTS credits : 6,00


This course is intended for students in master degree who will have the authority and need personal skills to set, develop and implement organizational strategies. This course is also structured to make good understanding and experimentation of Leadership and Strategic frameworks and methodologies. Fundamentals traits and characteristics of both Leadership and Strategy will be addressed. Today, working in organizations presumes the management of people and the exercise of leadership. In spite of being a relation with others is above all a relation with oneself. This practice involves developing communication skills as well as understanding political dimensions. A particular attention will be place on topics and considerations at crossroads between Leadership & Strategy. Guest Speakers and a Business Game will induce vivid descriptions and experimentation for students.


1.1 Graduates will know the current theories and concepts of leadership. 1.2 Graduates will be capable to incorporate the global strategy of a company when completing a mission or leading a service. 1.3 Graduates will be capable to identify the stakes of a situation, analyse different options and evaluate their impact. 1.4 Graduates will know how to apply appropriate decision-making processes in the framework of their mission or tasks. 2.1 Graduates will have acquired interpersonal, relational and social skills required for managerial positions. 2.2 Graduates will demonstrate capacities of adaptation and problem-solving in managerial situations.

ORGANISATION :

Lecture Seminar Other Leadership ------------------------------------------------------------------------------------------- 15,00 - Figures of Power

Understanding the structure of power and its dynamics in organizations De Pree, M. Leadership is an art - Chapter Interviews with S. Vallas, N. Fligstein, S. Clegg, J.C. Thoenig, M@n@gement, 2011/1, vol. 14, p. 24-46 Film : Jonestown

- Forms and Types of Leadership Manager & Leaders: similarities and Differencies Understanding leadership styles

De Pree, M. Leadership is an art- Chapter Zaleznik, A. Managers and leaders, are they different? Best of HBR Case : "Wash Whiter than white", Paul Hardy

- The exercise of authority in the upper-subordinate relationships Negotiating, Communicating & creating followers Directing a subordinate who objects indirectly Understanding the dynamic of authority relationship

De Pree, M. Leadership is an art- Chapter Zaleznik, A. The dynamic of subordinacy, HBR N°916531 Kets de Vries, MFR. Folie à deux : acting out your superior’s fantasies Case : Blackman and Dodds, Bob Knowlton, Del Tronics

- The political skills in organizations: a must or a necessary evil? Networking, Data mining and influencing events and people Know how to develop political skills Analyze power games Enter the political stakes of relationships in organizations

De Pree, M. Leadership is an art- Chapter Ferris, R.G. & al. Political skill at work, Organizational dynamics, vol. 28, N° 4, 2000, p.25-37 Jim Donovan, Cibola

- The vision of the leader: anticipate the future and build: exemples of innovatives organizations Vision: a stretch & leverage approach Empowering creativity in the organization Mobilizing towards a mission statement Examples of key leaders in innovative organizations

De Pree, M. Leadership is an art- Chapter Tichy, N, Charan, R, An interview with Jack Welch, HBR, sept-oct 1989 Case : Dead leaves, Mag Rec Inc.

Strategy --------------------------------------------------------------------------------------------- 12,00 - The Strategic Arena

The characteristics of strategic decisions What is and is not Strategy and strategic management

JOHNSON et al. (2011), Fundamentals of Strategy,

39

How strategic priorities vary by level The basic vocabulary of strategy Strategizing?

PEARSON, Chapter 1

- Appreciating Competitiveness Context and characteristics of competitiveness How the external environment influences competitiveness? Strategic tools to frame the external environment Competitiveness drivers Competitiveness improvement choices

JOHNSON et al. (2011), Fundamentals of Strategy, PEARSON, Chapter 2

- Strategic Leverage of Resources Value Chain analysis Core competencies

From fit & allocation to stretch & leverage perspectives

JOHNSON et al. (2011), Fundamentals of Strategy,

PEARSON, Chapter 3 - New insights and issues in Strategy

Strategic Moves Blue Ocean Strategies New economics and trends in technological environments Assessing associated Strategic issues For a New Strategic Game Play…

KIM & MAUBORGNE (2005), Blue Ocean Strategy, HBS Press, Chapter 1

Business Game -------------------------------------------------------------------------------------- 14,00 - Working in group and Introduction to the Business Game

Group Dynamics and team working Assessment and introduction to the Business Game

- 3 days challenge based on quantitative strategic decision sheets Manage and take strategic decisions to success in international markets

- 3 days challenge based on qualitative strategic reports Play and act as senior manager and structure your decisions in context of finance, HRM, Marketing, Sales...

- A retrospective report on strategic and leadership outcomes of the Business Game

Guest Speakers ------------------------------------------------------------------------------------- 3,00

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