Course Curriculum (Session 2017-18) - GLA...

Master of Business Administration in Logistics & SCM Course Curriculum (Session 2017-18)

1

Master of Business Administration

in

Logistics & Supply Chain Management

Session 2017-18

Course Curriculum


2

Institute of Business Management ABOUT THE PROGRAM

Today's business environment is characterized by dynamic uncertainties and complexities, which

makes the work of managers and organizational leaders extremely challenging. Thus, those who

aspire to become organizational managers in today's business environment need to acquire

specialized knowledge, skills and attitude along with multi-tasking ability in order to understand

and analyze complex business situations. In pursuit of this goal, the MBA in Logistics and SCM

programme of GLA University, nurtures leaders capable of making a difference in the corporate

and service sectors especially all the keys areas of Logistics Industry.

The MBA in Logistics and SCM course employs various modes of teaching, learning and

assessment including industry experts from especially logistics will provide insights to the

students that reflect in its interdisciplinary approach. This integrated teaching allows

understanding of the overlap and interaction between the different business areas. This approach

also allows the students to develop multiple skills such as critical analysis, independent research,

report writing, numerical ability, working with real-life case studies, presentation skills and

interpersonal skills through group tasks. These skills further enable the students to take a full,

active and responsible role within the business community, whether this is through

entrepreneurship, further study, or in managerial role.

The general purpose of this course is to facilitate industry and research cooperation. For this

purpose GLA University had joined hands with Safeducate Learning Pvt Ltd and drafted the

course curriculum in such a way so that practical aspects of logistics Industry can be developed

among students which directly will increase his/ her employability as well will facilitates the

industry with well groomed professionals . For accomplishment of the objective of course this

strategic association will include the following areas;

Joint industry and Academia initiatives in learning associated with logistics & supply

chain management

Exchange of visiting experts for the purpose of conducting learning sessions

Discussion for the exchange of facilities and equipment for collaborative or independent

research based on the policies of both entities

Exchange scholarly information including research papers, indices to these, books and

magazines on relevant subjects and potential joint projects where possible and

appropriate


3

INSTITUTE OF BUSINESS MANAGEMENT

MBA In Logistics and SCM (Session 2017-18)

S. no. Trimester Code Subject L T P Credits Contact

Hrs/Wk

1

I

MLS1001 Business Policy and

Environment

4 0 0 3 4

2 MLS1002 Accounting For Managers 4 0 0 3 4

3 MLS1003 Managerial Economics 4 0 0 3 4

4 MLS1004 Management Concepts and

Applications

4 0 0 3 4

5 MLS1005 Managerial

Communication

4 0 0 3 4

6 MLS1006 Workshop on basics of

Supply Chain Management

0 0 4 3 4

7 MLS1007 Computer Applications in

Business Management

4 0 0 3 4

8 MLS1080 Managerial Aptitude – I 0 0 4 2 4

Total 24 0 8 23 32

1

II

MLS 2001 Legal Aspects of Business 4 0 0 3 4

2 MLS 2002 Workshop on recent trends

in Logistics and SCM

0 0 4 3 4

3 MLS 2003 Cost and Management

Accounting

4 0 0 3 4

4 MLS 2004 Organizational Behaviour 4 0 0 3 4

5 MLS 2005 Business Research

Methods

4 0 0 3 4

6 MLS2006 Statistical Analysis for


4 0 0 3 4

7 MLS2007 Management Information

Systems

4 0 0 3 4

8 MLS 2080 Managerial Aptitude – II 0 0 4 2 4

Total 24 0 8 23 32

1

III

MLS3001 Financial Management 4 0 0 3 4

2 MLS3002 Human Resource

Management

4 0 0 3 4

3 MLS3003 Core Concepts of SCM 4 0 0 3 4

4 MLS3004 Operations Research 4 0 0 3 4

5 MLS 3005 Marketing Management 4 0 0 3 4

6 MLS3006 Operations Management 4 0 0 3 4

7 MLS 3007 Logistics Management 4 0 0 3 4

8 MLS3080 Managerial Aptitude – III 0 0 4 2 4

Total 28 0 4 23 32


4

INSTITUTE OF BUSINESS MANAGEMENT

MBA In Logistics and SCM (Session 2017-18) S. no. Trimester Code Subject L T P Credits Contact

Hrs/Wk

1

IV

MLS 4001 Corporate Governance &

Business Ethics

4 0 0 3 4

2 MLS 4002 Strategic Management 4 0 0 3 4

3 MLS4003 International Business

Management

4 0 0 3 4

4 MLS 4004 Recent Trends in SCM 4 0 0 3 4

5 MLS4005 Operational, Strategic and

Implementation Issues in

SCM

4 0 0 3 4

6 MLS4006 Supply Chain

Performance Metrics &

Modeling

4 0 0 3 4

7 MLS 4007 Summer Training Report 4 0 0 6

8 MLS4080 Managerial Aptitude – IV 0 0 4 2 4

Total 28 0 4 26 28

1

V

(OJT)

MLS 5001 Term assignment-I

(evaluated by Industry

mentor)

0 0 0 6 0

2 MLS 5001 On-going Project

presentation

0 0 0 6 0

Total 0 0 0 12 0

1

VI

(OJT)

MLS 6001 Comprehensive Viva

Voce

0 0 0 9 0

2 MLS 6002 Research Project Report

Viva

0 0 0 6 0

3 MLS 6003 Term assignment –II

(evaluated by Industry

mentor)

0 0 0 6 0

4 Total 0 0 0 21 0

Gross Total 104 0 20 128 124


5

Course Outline

Business Policy and Environment

Course Code: MLS1001 Year: I Trimester: I Max. Hours: 30

Objectives of the Course:

To develop the concept of the business organization operating within the parameters of the

internal and external environment.

To understand the place of business within the economic system and present some

important economic principles relevant to the behavior of business in response to changes

in the environment.

To impart knowledge about, and encourage awareness of, current issues, facts and events

in the local national and international business world.

UNIT – I

Introduction to Business Environment: Concept, Significance,

Framework for internal / external environment. Social

Responsibly of business enterprises

Environmental analysis: Meaning, Methods of environmental

scanning: SWOT, ETOP, PESTL. Five force analysis

(5 Sessions)

UNIT –II

Financial System & legal Environment: Recent financial

system; Money & Capital market, EXIM Policy, FEMA, and

Role of FII & FDI. (6 Sessions)

UNIT – III

RBI-Role and functions, Financial Sector reforms/banking

structure reforms: Narasimhan committee recommendations,

Monetary and Fiscal Policy. (4 Sessions)

MID-TERM EXAMINATION

UNIT – IV

Economic & Political Environment: Economic Systems, NITI

Aayog: Roles and responsibilities, Industrial Policy 1991,

Policy for Small Scale Industry (MSME Act), Competition Act

2002,

(5 Sessions)

UNIT – V

Technological Environment: Overview, Technology S Curve

and Technology transfer, Policy for research and development in

India, intellectual property right. (5 Sessions)

Preamble: The present course aims at familiarizing the participants with various aspects of

economic, social, political and cultural environment of India. This will help them in gaining a

deeper understanding of the environmental factors influencing Indian business organizations


6

UNIT – VI

International Environment: Introduction to balance of

payment and balance of trade, Liberalization and Privatization in

India, Impact of Globalization in India, Multinational enterprises

in India, Impact of WTO in Indian Business, NGO sector in

India

(5 Sessions)

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:

Aswathappa, K. (2016). Essentials of Business Environment. Himalaya Publishing

House.

Cherunilam, F. (2010). Business Environment. 18th

edition. Himalaya Publishing House.

Paul, J. (2008). Business Environment. 3rd Edition. Tata McGraw-Hill Publication.

Reference Books:

Goyal, Dr. A. (2010). Environment For Managers. 1st edition. V.K (India) Enterprises.

Neelamegam, V. (2010). Business Environment. Vrinda Publications

Learning Outcomes

The students will be able to:

Understand the concept of the business organization operating within the parameters of

the internal and external environment.

The awareness about current business practices lasted emerging opportunities and issues.

Have the ease in doing SWOT analysis of business.

Understanding about financial market functioning.

Students will be able to understand the factors affecting business.

Understanding about economic systems will be developed.

The learning about the economic and non-economic aspects related to business will be

acquired


7

Course Outline

Accounting for Managers

Course Code: MLS 1002 Year: I Trimester: I Max. Hours: 30


By the end of this course, the student should be able to:

Understand the role and relevance of financial accounting in sound positioning of a

corporate entity.

Explore the various dimensions of financial accounting and their implications in financial

spectrum of a business entity.

Analyze the financial statements for an organizations for effective financial decisions

UNIT – I

Overview of Financial Accounting: Concepts & Conventions of

Accounting, Accounting Cycle

Brief overview of Accounting Standards, GAAP & IFRS

Original Book of Entry, Journal, Ledger and Trial Balance.

(5 Sessions)

UNIT –II

Preparation of Income Statement and Position Statement: - Manufacturing Account, Trading Account, Profit & Loss

Account, Profit & Loss Appropriation Account

- Balance Sheet (With Basic Adjustment).

(5 Sessions)

UNIT – III

Financial statements :Overviews of Income statements and

Balance Sheet as per Companies Act 2013

Ratio Analysis: Computation & Analysis of Profitability Ratios,

Liquidity Ratios, Solvency Ratios, Turnover Ratios,

(5 Sessions)


UNIT – IV

Financial Statements Analysis:

Common Size Statements Comparative Statement & Trend

Analysis (4 Sessions)

UNIT – V

Preparation and Interpretation of Fund flow Statement:

Concept of fund flow, Statement of Change in Working Capital,

Fund from Operation, Fund Flow Statement (6 Sessions)

UNIT – VI Preparation of Cash Flow Statement (As per AS 3) (5 Sessions)

Preamble: The basic motive of this course is to provide a basic understanding of financial

accounting to students and make them enable to understand, analyze and interpret financial

statements for better decision making. The course is expected to make the students financially

literate so that effective financial planning can be executed for organizations.


8

Cash flow from Operating / Investing / Financing Activities

Direct or Indirect Method of preparation of Cash Flow

Statement.

Triple Bottom Line Reporting.



Text Books:

Tulsian, P. C. (2008). Financial Accounting. New Delhi: Pearson Education.

Reference Books:

Narayanaswami, R. (2009). Financial Accounting: Managerial Perspective. New Delhi:

Prentice Hall of India Private Limited.

Maheshwari, S. N., & Maheshwari, S. K. (2006). 4th

Edition. An Introduction to

Accountancy. New Delhi: Vikas Publishing House Pvt. Ltd.

Neelakantan, Ramchandran & Kakani (2008). 2nd

Edition. Financial Accounting for

Management. Tata McGraw-Hill Publishing Company Limited, New Delhi.

Journals:

Indian Journal of Finance

The IUP Journal of Accounting Research and Audit Practices

Learning outcomes

Students will be able to understand the role and relevance of financial accounting in

management.

Explore the various dimensions of financial accounting and their implications in financial

spectrum of a business entity


9

Course Outline

Managerial Economics

Course Code: MLS 1003 Year: I Trimester: I Max. Hours: 30


To analyze & interpret fundamentals of economics.

To study the interrelationship in an open economic system.

To master a range of methods and techniques of strategic analysis and have a clear

appreciation of their theoretical and empirical foundations, range of applicability,

qualifications and limitations.

UNIT – I

Overview: Economics background to management, Nature and

scope of Managerial Economics, Its relationship with other

Disciplines,

Significance in Decision-Making and Fundamental Concepts,

Theory of Firm, Objectives of a Firm

(4 Sessions)

UNIT –II

Demand Analysis: Demand Theory, Law of demand and

Determinants of demand, Cardinal Utility Analysis

Indifference Curve: Indifference Curve Analysis, Revealed

Preference Theory of Demand, Elasticity of Demand and its

Measurement Methods,

Demand Forecasting Demand Forecasting methods, Supply

Theory

(6 Sessions)

UNIT – III

Production: Production Concepts and Analysis, Production

Function,

Characteristics of various Factors of Production; Laws of

Production, Short-Run, Long –Run

(5 Sessions)


UNIT – IV

Cost Analysis: Cost Concepts and Analysis, Empirical estimates

of Production and Costs, Short-run and Long-run Average Costs

Curves and its Analysis (4 Sessions)

UNIT – V

Pricing Decisions: Pricing under different Market Structure,

Perfect and Imperfect (monopoly, monopolistic and oligopoly)

markets,

Pricing strategies: Collusive and Non-Collusive Oligopoly

Baumol and Marris‘ Models

(5 Sessions)

Preamble: The paper intends to make the students familiarize about the modern economic

theories and the managerial implications in to the business practices. This is also

conceptualizing to develop the macroscopic and microscopic vision of the students related to

economic practices in the economy. The paper will also help the student to use their resources

optimally and arrive at sound decision making on operational grounds.


10

UNIT – VI

Macroeconomics: Science of Macroeconomics, Circular Flow

of Income & Products, National Income, Concept

Measurement of National Income: National Income

aggregates (GDP, GNP, NNP, NDP etc.) at Factor and Market

Prices, GDP-Changing trends in composition and the future,

Money and Inflation

Consumption Function: Consumption function and Multiplier

& Accelerator Investment Function, Inflation, Unemployment &

Philips Curve

(6 Sessions)



Text Books:

Geetika, Ghosh P., Choudhary R. P. (2009). Managerial Economics. Tata McGraw Hill

Publication.

Petersen, C. (2006). Managerial Economics. Pearson Education

Reference Books:

Ahuja H.L. Managerial Economics. S. Chand

Dornbusch, R. and Fischer, S. (2008). Macro Economics. 5th Edition. Tata McGraw Hill

Publication.

Thomas, R. C., Maurice, C. S., & Sarkar, S. (2010). Managerial Economics. 9th

Edition.

Tata McGraw Hill Publication.

Dwevedi, D. N. (2009). Principles of Economics. Vikas Publication.

Patnaik, P. (1997). Macro Economics. Oxford University Press,

Rangarajan C. & Dholakia B.H. (2006). Principles of Macroeconomics. Tata McGraw

Hill Publication.

Learning Outcomes

Will be able to understand the basic concepts in Managerial Economics relevant to

Consumer, producer and wealth-owner.

Analyze and forecast demand for consumers‘ goods, capital goods, labour and other

factors of production.

Determine and estimate supply of goods and resources using production and cost

functions.

Will be able to evaluate pricing decisions


11

Course Outline

Management Concepts and Applications



To explore the basics of management and various dimensions of management.

To analyze communication situations and develop effective communication strategies

and Communicate persuasively

Use visuals/graphics for impact and Make successful formal and informal presentations

UNIT – I

Management: Concept, Nature, Importance; Management: Art

and Science, Management As a Profession, Management Vs.

Administration, Management Skills, And Levels of Management.

Evolution of Management thoughts : Early contributions,

Taylor and Scientific Management, Fayol‘s functional

Management Approach , Bureaucracy, Hawthorne Experiments

and Human Relations movements , Chester I Barnard and Social

System Approach, Decision Theory Approach.

Business Ethics and Social Responsibility

(7 Sessions)

UNIT –II

Planning: Concept, Types, Process, and Barriers to Effective

Planning and key principles of Planning. Concept of planning

premises, Models of Decision Making and Decision Making

techniques.

(4 Sessions)

UNIT – III

Organizing: Concept, Dimensions of Organizational Structure,

Departmentation, Span of Control, Delegation of Authority,

Authority, Responsibility and Accountability. (4 Sessions)


UNIT – IV

Staffing: Concept, objectives and process.

Elements of Staffing: Concepts of Manpower Planning, Job

Analysis , Recruitment & Selection, Training & Development,

Performance Appraisal

(5 Sessions)

UNIT – V

Directing: Concept of Direction and Supervision. Functions &

qualities of supervisor.

Motivation: Concept, Maslow‘s Theory, Herzberg‘s two factor

theory, Theory X , Theory Y and Theory Z , Relationship b/w

Morale and Productivity

(5 Sessions)

UNIT – VI Leadership: Concept and Functions, Leadership style,

Leadership traits, Managerial Grid (5 Sessions)

Preamble: The course is aimed at equipping the students with necessary management and

skills and techniques so as to inspire and channelize their energy and willing cooperation in

the advancement of their professional development. The goal of this course is to gain greater

skill and confidence to communicate effectively as a manager.


12

Controlling: Concept, Types of Control, Principles and Process

of Control



Text Books:

Stoner, Freeman, & Gilbert, Jr. (2008).6th Edition. Management. Prentice Hall of India.

Harold, K. & Heinz, W. (2008). Essentials of Management. 5th Edition. Tata McGraw

Hill.

Reference Books:

Robbins & Coulter. (2007). Management. 9th

Edition. Prentice Hall of India..

Robbins, S. P., & Decenzo, D. A. (2007). Fundamentals of Management: Essential

Concepts and Applications.6th

Edition. Pearson Education.

Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial

Perspective (McGraw Hill, 12 Edition 2008)

Learning Outcomes

Develop the understanding about basic management principles and concepts.

Apply management theories in practical business set-up.

Develop the practical skills of decision making and leadership in context to present

Business scenario.

:Learn basic business presentation skills and enhance their communication skills


13

Managerial Communication



To enable students analyze communication situations and develop effective

communication strategies

To develop skills for communicate professionally and persuasively

To make students learn skills for successful formal and informal presentations

UNIT – I

Communication at workplace: Understanding Corporate

communication, Objectives and Role of Communication, Process

of Communication, Channels and Types of Communication,

Communication Network, The C‘s of Good Communication,

Barriers of Communication

(5 Sessions)

UNIT –II

Verbal communication: Introduction, Oral and Written

communication- letter writing and report writing, Technology

enabled Communication

Business Presentations: Elements of Business Presentation,

Visual & Audio aids in Presentation. Designing a Presentation,

Effective listening, Types and Process

(5 Sessions)

UNIT – III

Non- Verbal Communication:

Body language: concept, importance, kinesics and its various

elements: Eye Contact, Facial Expression, Gestures, Postures,

Chronemics. Oculesics. Color as Non- verbal Communication,

Haptics, Proxemics

Paralanguage: Concept, Importance, Elements/Parts of

Paralanguage: Voice, Word Stress, Pitch, Pause, Rate, Volume,

And Articulation.

(5 Sessions)


UNIT – IV

Employment Communication Group Discussions: Introduction, Concept, Purpose, Types of

Group Discussion Strategies to Succeed, Dos and Don‘ts

Interview Skills: Introduction, Concept, Purpose, Types of

(5 Sessions)

Preamble: The course is aimed at equipping the students with necessary techniques and

skills of communication to inform inspire and enlist their activity and willing cooperation in

the performance of their jobs. This course’s goal is to help you gain greater skill and

confidence to communicate effectively as a manager.


14

Interview, Tips for Success in Interviews, Employer‘s

Preparation, Dos and Don‘ts.

UNIT – V

Business Etiquettes: Introduction, Concept, Significance,

Golden Rule of Etiquettes, Exchanging Business Cards, Dinning

Etiquettes, Telephonic Etiquettes, netiquettes, Interacting with

foreign clients (Japanese, American Arabic Clients).

(5 Sessions)

UNIT – VI

Group Communication Media Management: Press Release, Press Report, Press

Conferences, Public Speaking. Meetings, Negotiation, Nature

and Factors affecting Negotiation, Process of Negotiation,

Managerial Importance of Negotiations, Negotiation Strategies

(5 Sessions)



Text Books:

Lesikar, R. V., & Petitt, J. D. Jr. (2005). Business Communication: Skills for Empowering

the Internet Generation. 10th

Edition. Tata McGraw-Hill Publication.

Reference Books:

Mohan, Krishna & Banerji M. (2008). Developing Communication Skills. Macmillan

Publishers India Ltd.

Sharma, R. C. & Mohan, K. (2002). Business Report Writing and Correspondence:

Practical Approach to Business and Technical Communication. 3rd

Edition. Tata

McGraw-Hill Publication.

Chaturvedi, P. D., & Chaturvedi, M. (2007). Business Communication: Concepts, Cases

and Applications. Pearson Education

Learning Outcomes

The students will be able to understand the communication situation.

The effective and persuasive communication skills will be developed.

Budding managers will be able to give presentation both formal and informal.

Fair understanding about Interview, G.D will be developed.


15

Course Outline

Computer Applications in Business Management



To provide knowledge to students in using computers for organization and analysis of

data for business needs.

To familiarize students with the computer hardware and software and applications of

software in various business domain needs.

UNIT I.

Introduction to Computer System: Basic Computer

Organization: Introduction, features and capabilities, components

of computer system, classification of computers; Applications of

Computers in Business.

MS Word: Features, Creating, Saving and Opening Documents in

Word Advanced Features of MS Word, Find & Replace, Using

Thesaurus, Using Auto- Multiple Functions, Mail Merge,

Handling Graphics, Tables & Charts.

MS-Excel: Worksheet basics, creating worksheet, heading

information, data, text, dates, alphanumeric values, Opening and

moving around in an existing worksheet, Toolbars and Menus,

Working with single and multiple workbook. Working with

formulae & cell referencing, Auto sum, Coping formulae,

Absolute & relative addressing, Worksheet with ranges, formatting

of worksheet, Previewing & Printing worksheet, Graphs and

charts, Database Creating and Using macros,

MS Power Point: Creating slide show with animations.

Software’s: MS Word, MS power Point, MS Excel, Outlook,

Internet

6

Sessions

Preamble: Computer applications are one of the important part in business studies.

Computer and softwares play an important role in data analysis in various business domains.

This subject focuses on technical and practical knowledge of computer and various softwares

so that students will be technically sound to solve various business problems.


16

UNIT II.

Computer Languages: Low level Machine, Assembly and high

level languages, Compiler, Assembler and interpreter, Generation

languages.

Number System: Decimal, Binary, Octal, Hexadecimal and their

Conversions

Operating systems: Definition, Characteristics, and Classification

5

Sessions

UNIT III.

Computer Networks: Definition and data communication

methods, Computer topology LAN, MAN, WAN

Wired Media of Data communication: STP, UTP, Coaxial, Fiber

Optic wires

Internet: Introduction of Internet, Functioning of Internet,

Applications of Internet like WWW, FTP, Telnet, etc. ISP, Web

server, Web Browser, Domain names, Email, Mail server, search

engine, web portal, other internet common terms

4

Sessions

UNIT IV

Database Management System: Overview of DBMS;

Components of DBMS. Concept, Characteristics, Objectives,

Advantage & limitations, entity, attribute, schema, subschema,

RDBMS, MS Access.

E-commerce: Introduction, Comparison between Traditional

commerce and E-commerce, Advantages & Disadvantages of e-

commerce, Issues in Implementing Electronic Commerce.

4

Sessions

UNIT V

Accounting Information System :- Introduction to Accounting

Packages:

Preparation of vouchers, invoice and salary statements;

maintenance of inventory records; maintenance of Accounting

books and final accounts; financial reports generation. Software –

Wave Accounting

5

Sessions

UNIT VI

Human Resource Information System :-Use of various HR

application – 360 Degree Feedback, Applicant Tracking,

Attendance Tracking Marketing Information System:- Brand

Management, Campaign Management, Email Marketing,

Mailroom Management, Contact Management

Software’s – QuickBase, HRIS

6

Sessions

Text Books:

Bharihoke, D. (2009). Fundamentals of Information Technology. New Delhi: Excel

Books

Norton, P. (2006). Introduction to Computers. New Delhi: Tata McGraw Hill

Publications

Ritendra Goel & D.N. Kakkar (2004). Computer Applications in Management. New

Delhi: New Age International (P) Ltd.

Reference Books:

Basandra, S. K. (2003). Computers Today. Greater Noida: Galgotia Publication Pvt. Ltd.


17

Leon, A., & Leon, M. (1989). Introduction to Computers. New Delhi: Vikas Publishing

House

Pvt. Ltd.

Suggested Journals:

Information Technology and Management

Suggested Link:

http://www.capterra.com/accounting-and-finance-software

Learning Outcomes:

Identify the current software programs available to assist managers in accomplishing

their jobs.

Develop basic understanding of technology in order to make use of them in business.

Explain how to make a professional looking and effective presence on the Internet.

Develop reports to assist managers in recognizing problems and opportunities.

Create a presentation to use in a sales meeting.

Explain fundamental concepts of data communications, computer networking, and the

related hardware.

Demonstrate technical knowledge of computer networks and various information

systems


18

Course Outline

Legal Aspects of Business

Course Code: MLS 2001 Year: I Trimester: II Max. Hours: 30


To make the student aware about the basic act The Contract Act 1872 so that the fair

level of understanding can be developed.

Getting them acquainted with the other mercantile laws like ‗Partnership, Sales of good,

Company Act and IT Act.

That how it will be like a package for all the aspirants to understand at least the entry

level complexities in Law by own.

UNIT – I

Introduction:-Meaning of Law. Contract Act, 1872

Definition of a Contract and its essentials, Formation of a valid

Contract - Offer and Acceptance, Consideration, Capacity to

Contract, Free consent, Legality of object, Breach of a Contract,

Damages for breach of a contract.

(8 Sessions)

UNIT –II

Quasi contracts, Contract of Indemnity and Guarantee, Bailment

and Pledge.

Consumer Protection Act 1986.

(3 Sessions)

UNIT –III

Sale of Good Act, 1930

Definition of a Contract of Sale, Conditions and Warranties,

Passing of Property, Right of Unpaid Seller against the Goods,

Remedies for Breach.

(4 Sessions)


UNIT – IV

Partnership Act, 1932

Definition of Partnership and its essentials, Rights and Duties of

Partners Types of Partners, Minor as a partner, Doctrine of

Implied Authority, Registration of Firms, Dissolution of firms.

Limited Liability Partnership: Meaning, Salient features and

Advantage.

(4 Sessions)

Preamble: For running any enterprise there is a immense need of understanding the various

dynamics. It is not limited to understanding the surroundings of supplies, customers etc. but

also the law related to the every happening around in context of business. Because it is well

settled rule that ―Ignorance of Law is no excuse‖


19

UNIT – V

Companies Act, 2013

Nature and Definition of a Company, Registration and

Incorporation, Memorandum of Association, Articles of

Association, Prospectus, Kinds of Companies, Directors:

Powers and duties, Meetings, Winding up.

(8 Sessions)

UNIT – VI

The Information Technology Act, 2000

Definition, Digital Signature, Electronic Governance,

Attribution, Acknowledgment and Dispatch of Electronic

Records, Secure Electronic Records and Secure Digital

Signatures, Regulation of Certifying Authorities, Digital

Signature Certificates, Duties of Subscribers, Penalties and

Offences.

(3 Sessions)



Text Books:

Porwal,L.M. & Kumar, S.(2010) Business Law. N. Delhi, Virnda Publication Ltd

Kapoor,N.D. (2009). Elements of Merchantile Law. New Delhi: Sultan Chand & Sons.

Tulsian, P.C.(2006).Business law.New Delhi:Tata McGraw Hill Publishing Company

Ltd.

Reference books:

ICFAI University Press Hyderabad.(2005) ,Business Law .

Kuchhal, M.C.(2005). Business Law.New Delhi: Vikas Publishing House Pvt Ltd.

Gulshan, S.S.(2007).Business law.New Delhi: New Age International Pvt Ltd.

Related Bare Acts

Websites:

http://www.caclubindia.com

http://indiacode.nic.in

https://www.pwc.in

http://www.mca.gov.in

Learning Outcome:

After completion of course, student will be able to:

Understand the contract Act 1872 with the Essential of Valid contract along with

classifications of special contract.

http://www.caclubindia.com/

http://indiacode.nic.in/

https://www.pwc.in/

http://www.mca.gov.in/


20

Get exposure with the special mercantile laws like ‗Partnership Act , Sales of good Act,

Company Act and IT Act.

Able to understand the applicability of laws and rules as per the today‘s scenario.

Understand and able to solve the basics complexities of situations that arose in business

world pertaining to legal regulatory framework


21

Course Outline

Cost and Management Accounting



To familiarize the students with cost records/statements and principles underlying them

and to develop their skills in understanding and appreciating cost information.

To acquaint them in brief with cost and management accounting mechanics, process and

system, but emphasis is laid on sound concepts and their managerial implications.

To develop an appreciation about the utility of cost information as a vital input for

management information and decision making process.

Unit -I

Introduction to Cost Accounting Role of Cost Accounting in Decision Making, Scope, Nature,

Functions, Types of Cost, Cost Accounting and Financial

Accounting

(4 Sessions)

Unit- II

Elements of Cost - Materials, Labour and Overheads and their

Allocation and Apportionment, Preparation of Cost Sheet,

Methods of Costing. (5 Sessions)

UNIT- III

Introduction and Application to Management Accounting

Scope, Nature, Functions of Management Accounting in

Managerial Decision Making.

Break Even Analysis: Marginal Costing versus Absorption

Costing, Cost-Volume-Profit Analysis and P/V Ratio Analysis and

their implications, Concept and uses of Contribution and

Breakeven Point and their analysis, Margin of Safety, Angle of

Incidence

(6 Sessions)


Unit- IV

Budgeting and Budgetary Control: Concept of Budget,

Budgeting and Budgetary Control, Types of Budget, Static and

Flexible Budgeting, Preparation of Cash Budget, Sales Budget, (6 Sessions)

Preamble: Managerial accounting is concerned with providing information to managers-

that is, people inside an organization who direct and control its operation. Managerial

accounting is managers oriented therefore its study must be preceded by some understanding

of what managers do, the information managers need, and the general business environment.

This course introduces student to the fundamentals of management accounting. For better

managerial decision making its important for the student to understand these management cost

concept and their practical implications which can bring significant difference in their

managerial decision.


22

Production Budget, Materials Budget, Capital Expenditure Budget

and Master Budget, Advantages and Limitations of Budgetary

Control. Zero Base Budgeting

Unit- V

Standard Costing and Variance Analysis: Concept of Standard

Costs, Establishing various Cost Standards, Calculation of

Material Variance, Labour Variance. Overhead variance.

(4 Sessions)

Unit -VI

Recent Developments in Accounting:

Responsibility Accounting: Definition and Role, Centers of

Control,

Accounting for Price Level Changes: Inflation Accounting.

Methods of Accounting for Changing Prices.

Concept of Transfer Pricing, Concept of Social Cost Benefit

Analysis.

(5 Sessions)



Text Books:

Kishore, R. M. (2006). Advanced Management Accounting. New Delhi: Taxman.

Khan & Jain. (2004). Management Accounting. New Delhi: Tata McGraw Hill.

Reference Books:

Horngrene, Datar, & Foster. (2002). Introduction to Management Accounting. New

Delhi: Pearson Education.

Pandey, I. M. (2005).Management Accounting. New Delhi: Vikas Publication.

Suggested Journals:

The IUP Journal of Accounting Research & Audit Practices, IUP Publications,

Hyderabad.

Indian Journal of Finance, Satya Gilani Publication, New Delhi.

Learning outcomes: Students will be able to understand with cost records/statements and principles

underlying them and to develop their skills in understanding and appreciating cost

information.

Students will know the cost and management accounting mechanics, process and system,

but emphasis is laid on sound concepts and their managerial implications.

Know the utility of cost information as a vital input for management information and

decision making process.


23

Course Outline

Organizational Behavior



Understand the various approaches of OB as applied in the organization.

Develop fundamental skills which they will need for understanding, diagnosing and

managing the organization, i.e., the human aspects of work organizations.

Able to get the theoretical and practical knowledge of various dimensions of individual

behavior.

It will help the students to recognize the differences and helps to see the value of

workforce diversity in present scenario.

UNIT I

Introduction to OB: Concept, Meaning & Importance of OB,

Levels of analysis.

Key Determinants: People, Structure, Technology and

Environment.

Multidisciplinary roots of OB: Psychology, Sociology,

Anthropology, Political Science, Economics.

Models of OB: Autocratic, Custodial, Supportive, and Collegial.

Emerging Challenges and opportunities for OB

(6 Sessions)

UNIT II

Personality and Individual Differences: Concept and its nature,

Determinants of personality, Major personality attributes

influencing OB. The Big Five Model, MBTI Theory

Theories of Personality: Psychoanalytical, Trait & Type Theory.

(5 Sessions)

UNIT III

Perception: Nature & Importance, Process of Perception,

Attribution Theory

Perceptual Errors: Halo effect, Selective Perception,

Stereotyping, First impression Error, Projection, Contrast Error,

Personal Effectiveness. Organizational applications of Perception

Learning: Concept, Nature and Factors affecting Learning

Theories: Classical Conditioning, Operant Conditioning, Cognitive

Learning Theory & Social Learning Theory.

Behavior Modification: Learning through reinforcement,

(4 Sessions)

Preamble: Organizational behavior is a relatively young field of inquiry that studies what

people think, feel, and do in and around organizations. Organizations are groups of people

who work interdependently toward some purpose. OB concepts help us to predict and

understand organizational events, adopt more accurate theories of reality, and influence

organizational events.


24

Reinforcement Strategies


UNIT IV

Motivation: Concept, Nature and Importance.

Individual Motivation Theories: Alderfer‘s ERG Theory,

McClellands Achievement Motivation Theory, Vroom‘s

Expectancy Theory, Porter & Lawler‘s Model

Organizational Motivation

Concept, Group Motivation Theories – Adam‘s Equity Theory,

Goal Theory

(6 Sessions)

UNIT V

Attitudes

Components of Attitude: Cognitive, Affective and Behavioral,

Functions of Attitude.

Cognitive Dissonance Theory

Job Satisfaction: Factors and outcomes affecting Job Satisfaction

(4 Sessions)

UNIT VI

Organizational Power and politics: concept, basis of power,

power tactics, Factors contributing to organizational political

behavior.

Organizational change: Importance, types of change, the change

process, Resistance to change, Managing change.

(5 Sessions)



Text Book:

Robbins, S.P. (2009). Organizational Behavior. New Delhi: Pearson Education.

\Reference Books:

Newstorm, J. & David, K. (2007). Organizational Behavior, Human Behavior at Work.

New Delhi: Tata McGraw Hill Publication.

Greenberg, J. & Baron, R.A. (2005). Behavior in Organizations. New Delhi: Pearson

Education.

Singh, K. (2010). Organizational Behavior: Text and Cases. New Delhi: Pearson

Education

Luthans, F. (2005). Organizational Behavior. New Delhi: Tata McGraw Hill Publication

Suggested Journals:

The IUP Journal of Organizational Behavior- IUP Publications, Hyderabad

Abhigyan: Quest for Excellence; The Quest for Excellence- Foundation for

Organizational Research and Education, New Delhi


25

Vikalpa: The Journal for Decision Makers; Publication of the Indian Institute of

Management, Ahmedabad

Learning Outcomes After the completion of the course the student will be able to:

Understand the various approaches of OB as applied in organization.

Develop fundamental skills of understanding, diagnosing and managing the

organization that is helpful for understanding the human aspect of work

organization.

Develop theoretical and practical knowledge of various dimensions of individual

behavior.

Recognize the differences and will understand the value of workforce diversity in

present scenario.


26

Course Outline

Business Research Methods



To create scientific attitude towards solving a management problem and impart

knowledge about tools available for carrying out research

To introduce the basic concepts and need of research methodology that will help in data

analysis and preparation of reports.

To understand the use of research design and software in research.

UNIT I Meaning, Objectives and Motivation in research; Types of

Research; Research Approaches; Research Process. (4 Sessions)

UNIT II

Research Design – Definition, classification: Exploratory-

qualitative techniques, secondary data analysis, experience survey,

focus groups, two stage design; Descriptive - cross sectional &

longitudinal and Causal research design.

(6 Sessions)

UNIT III

Measurement and Scaling Techniques - Errors in Measurement,

Tests of Sound Measurement; Scaling and Scale Construction

Techniques

Sampling- Introduction, Sampling, Complete Enumeration or

Census, Types of Sampling, Sampling Errors; Sampling Design -

Steps in Sample Design, Types of Sample Design, Sampling

Distributions.

(5 Sessions)


UNIT IV

Types of data; Methods of Data collection- Questionnaire,

Interviews, Cases and Schedules.

(4 Sessions)

UNIT V

Exploratory data analysis - Validity and Reliability in research;

Testing of Hypotheses; overview of multivariate analysis. (5 Sessions)

Preamble: Business Research Methods helps in realizing business objectives. In today’s

competitive environment, doing good job is not enough, organizations need to excel in every

area to satisfy customer’s needs and wants. Organizations need to know even hidden needs of

the customers. Their tastes, preferences and attitudes are always changing, what they want

today, they may not want tomorrow. Thus, organizations should be well informed and they

should be always with the latest information. Business Research Methods keeps them updated

with these information required for making relevant decisions.


27

UNIT VI

Interpretation of Data and Report Writing- Precautions in report

writing, Creating a Database and its Use for Statistical Analysis,

Styles of Referencing, Plagiarism. Applications through SPSS.

(6 Sessions)



Text Books:

Copper, Donald R. (2004). Business Research Method. New Delhi: Tata McGraw Hill

Publishing Company New Delhi.

Sekaran, U. (2008). Research Methods for Business: A Skill Building Approach. New

Delhi: John Wiley & Sons Inc. New Delhi.

Reference Books:

Zikmund, W. G. (2009). Business Research Method. Cengage Learning. New Delhi.

Collis, J., & Hussey, R. (2003). Business Research. Palgrave Macmillan, Hampshire.

Beri, G. C. (2005). Marketing Research. Tata McGraw-Hill Publication. New Delhi.

Bhattacharyya, D. K. (2004). Research Methodology. 1st Edition. Excel Book

Publication.

Kothari, C. R. (2004). Research Methodology. New Age International Publication. New

Delhi.

Learning Outcomes

Develop scientific thinking for critically analyzing management problems and develop

basic knowledge on qualitative, quantitative and mixed methods research, as well as

relevant ethical and philosophical considerations.

Skill to assess the appropriateness of different kinds of research designs and

methodology, for instance in terms of their appropriateness, transparency and quality.

Have knowledge and skill on various kinds of research designs and software in research.


28

Course Outline

Statistical Analysis for Supply Chain Management



To provide students with the understanding of role of statistical techniques in business

research analysis.

To familiarize the students with various statistical and analytical tools so that they can

benefit from use of appropriate statistical techniques to Decision-Making situations.

UNIT – I

Introduction

Analysis of Time series: Meaning, Utility, Components, Models,

Methods of Measuring Trend, how to Calculate and Eliminate

Trend , measurement of season effects

(6 Sessions)

UNIT –II

Index Numbers: Meaning, Uses, Problems in construction of

Index Numbers, Methods of Construction of Index Numbers,

Quantity and Value Index, Tests of adequacy, Chain Base Index

Numbers , consumer price index

(4 Sessions)

UNIT – III

Tests of Hypotheses: meaning of hypothesis, test statistics and

their types, Significance Level, Hypothesis Testing of

Proportions and Means and Differences between Means and

Proportions (Large and Small Samples), Test based on Z- test, t –

test and F -test

(5 Sessions)


UNIT – IV

Analysis of Variance: Introduction, ANOVA approach ,

applications , one way classification and two way classification

for testing equality of treatment means. (4 Sessions)

UNIT – V

Chi – Square and Non-parametric Tests : Introduction,

advantages and limitations of non-parametric tests, chi-square

test, Run test for randomness, Mann-Whitney U test, Wilcoxon

test and Kruskal –Wallis test

(5 Sessions)

UNIT – VI

Multivariate Analysis : Introduction, Multiple regression ,

discriminant analysis, MNOVA, SEM, conjoint , factor and

cluster analysis (6Sessions)

* Introduction of SPSS and practical application.

Preamble: Statistical thinking enhances our understanding of how life works, allows control

over societal & business issues and helps individuals make informed decisions. Studying the

subject enhances the skills in understanding the business & industry problems and finding out

their solutions.


29


Text Books:

Sharma, J. K. (2010). Business Statistics. New Delhi: Pearson Education (P) Ltd.

Bali, N. P., Gupta, P. N., & Gandhi, C. P. (2008). Text Book of Quantitative Techniques.

New Delhi: Laxmi Publications (P) Ltd.

Reference Books:

Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.

Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.

Hooda, R. P. (2003). Statistics for Business and Economics. New Delhi: Macmillan

Publication.

Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing

Company Ltd.

Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House.

Elhance, D.N. (2008). Fundamentals of Statistics. New Delhi: Kitab Mahal Distributors

New Delhi.

Suggested Journals:

Journal of Business and Economic & Economic Statistics

Journal of Statistical Software

Journal of American Statistical Association

Learning outcomes: Students will be able to apply different statistical methods to solve various statistical and

decision making problems with the help of software‘s.

Students will be able to understand role of statistical techniques in business research

analysis.

Students will be able to analyze and interpret managerial, scientific, health , engineering

statistical problems.


30

Management Information Systems

Course Code: MLS2007 Year: I Trimester: II Max. Hours: 30


Provide the fundamentals associated with the management of information technology in a

business enterprise.

Provides an understanding of the Information Systems (IS) management framework of E

business.

Provides insight on how to develop and implement enterprise-wide IT strategies,

initiatives and programs.

Module

No. Content

Teaching

Hours

UNIT I.

System Concept: Definition of Systems, Components of system,

Types of System, Concept of Data and Information

Information Systems: Definition of Information System,

Classification of Information System, Operation support system,

Management Support System, Importance of Management

Information System

6

Sessions

UNIT II.

Management support system and classifications: Management

Information System, Decision Support Systems, Executive

Information System, Knowledge Management Systems and Expert

System

4

Sessions

UNIT III.

Role of Management Information System: Competitive Strategy

concept, Value Chain and Strategic IS, Business Process

Reengineering, Difference between Business Improvement and

BPR

5

Sessions

UNIT IV

Developing MIS System (Part 1): System Development Life

Cycle- Traditional approach and Prototyping approach, Feasibility

Analysis, System Analysis, System Design

5

Sessions

UNIT V Developing MIS System (Part 2): System Implementation,

Testing, Documentation, Training, Conversion & Maintenance

5

Sessions

UNIT VI

Applications: Enterprise Resource Planning, Customer

Relationship Management. Security & Ethical challenges of IT.

Ethical Responsibilities –Business Ethics, Technology Ethics.

5

Sessions

Preamble: MIS are business concepts in which the influence of information technology has

caused change. Management Information Systems aims to give students a practical and

theoretical background to the use of IT in the business world. It covers various business

initiatives and how technology supports these initiatives.


31

Text Books:

O‘Brien, J. (2007). Management Information System. 8th Edition; Tata McGraw-Hill

Publication.

Reference Books:

Laudon & Laudon. (2007). Business Information System. 9th Edition. Tata McGraw-Hill

Publication.

Behl, R. (2006). Information Technology for Management. Tata McGraw-Hill

Publication.

Jawedkar, S. (2007). Management Information System. 3rd Edition. Tata McGraw-Hill

Publication.

David, W. (2008). Business Data Analysis using Excel. Oxford Publications.

Suggested Journals:

Journal of Information Systems

Journal of Cost Management

International Journal of Technology Management

International Journal of Management Information System

Learning Outcomes:

Demonstrate effective analytical and critical thinking skills to make an appropriate

business related decisions

Distinguish and analyze ethical problems that occur in business and society

Apply leadership skills and competencies in business situations

Illustrate how current technologies and decision-support tools can be utilized to the

advantage of business operations.

Demonstrate an understanding of the major functional areas of Business

Explain the role and significance of effective management information systems, and

describe how they contribute to optimizing organizational performance.

Explain fundamental database concepts and apply these concepts to the design and

development of relational databases.

Demonstrate the major steps in the design and implementation phases of the system

development life cycle (SDLC)


32

Course Outline

Financial Management

Course Code: MLS3001 Year: I Trimester: III Max. Hours: 30


To learn the financial tools needed to make business decisions.

To get a basic insight of corporate finance theory, but emphasizes the application of

theory to business decisions.

UNIT I

Overview of Financial Management:

Traditional and Modern Approach of Financial Management;

Objective: Profit vs. Wealth Maximization and EPS Maximization;

Functions of Financial Management; Risk and Return; Time Value

of Money

(5 Sessions)

UNIT II

Investment Decisions

Nature & Techniques of Capital Budgeting, Traditional Methods:

Payback Period Method, Average Rate of Return Method, Time-

Adjusted Methods: Net Present Value, Internal Rate of Return

Method, Profitability Index Method, Discounted Payback Period

Method.

(6 Sessions)

UNIT III

Cost of Capital

Concept and Measurement of Cost of Capital, Debt vs. Equity. Cost

of Equity, Cost of Preference shares, Cost of Retained Earnings.

Weighted Average Cost of Capital (WACC) and Marginal Cost of

Capital.

(4 Sessions)


Preamble: Financial management entails planning for the future of a person or a business

enterprise to ensure a positive cash flow. It includes the administration and maintenance of

financial assets. Besides, financial management covers the process of identifying and

managing risks. From an organizational point of view, the process of financial management is

associated with financial planning and financial control.


33

UNIT IV

Capital Structure Decisions:

Capital Structure vs. Financial structure – Capitalization.

Leverages: Financial Leverage, Operating Leverage and Composite

Leverage. EBIT-EPS Analysis, Indifference of Financial Leverage.

Theories –The Modigliani Miller Theory –A critical appraisal.

(5 Sessions)

UNIT V

Dividend Decisions:

Dividends and Value of the Firm - Relevance of Dividends; Factors

determining Dividend Policy. Dividend & Valuation of the firm-

The Basic Models: Walter Model and Gordon Model.

(6 Sessions)

UNIT VI

Business Valuation: Basics

Value Concept, Principles & Techniques of Valuation, Discounted

Cash Flow Valuation: Steps, Assumptions, Applications, Value

Drivers; Relative Valuation: Steps, Applications, Valuation

Multiples, Value based Management

An overview of Working Capital Management

(4 Sessions)



Text Books:

Kishore, R. M. (2008). Financial Management. 6th

Edition. New Delhi: Taxmann

Publication.

Pandey, I. M. (2009). Financial Management. 9th

Edition. New Delhi: Vikas Publishing

House.

Reference Books:

Khan, M. Y., & Jain, P. K. (2009). Financial Management. New Delhi: Tata McGraw-

Hill Publication.

Chandra, P. (2009). Financial management. 7th

Edition. New Delhi: Tata McGraw-Hill

Publication.

Brealey, M. (2002). Principle of Corporate Finance. 7th

Edition. New Delhi: Tata


Maheswari, S. N. (2007). Financial Management. New Delhi: Vikas Publishers.


34

Journals:

The Quarterly Journal of Indian Institute of Finance

(http://www.financeindia.org/fi.htm)

Learning Outcome Understanding the basic finance concepts like cash-flow, time value of money, return,

and risk as the building blocks of finance theory.

Identify factors that have a bearing on the investment, financing and dividend decisions.

Evaluate the financial viability of a capital budgeting exercise in various situations.

Able to discuss the issues involved in value based management and corporate

governance.

Will be able to analyze relevant factors that have bearing on the management of working

capital.

http://www.financeindia.org/fi.htm


35

Course Outline

Human Resource Management



To develop a holistic understanding of Management of HR starting from procurement to

separation in an Organization.

UNIT I

Evolution of HRM: Personnel Management, HRM – concept,

objectives, Functions. Personnel Management vs. Human resource

Management. Concept of HRD.

Trends and emerging issues in HRM.

(4 Sessions)

UNIT II

Human Resource Planning: Concept of HRP, Process.

Job Analysis: Concept, Job Description, Job Specification, Concept

of HRIS, HR Accounting and HR Audit. (5 Sessions)

UNIT III

Talent Acquisition: Recruitment - Procedure, Methods and Sources,

Selection-Procedure and types of selection tests.

Training and Development: Key Issues in Training, Training Vs

Development, Challenges in Training, Managing the Training

(Assessment Phase, Implementation Phase and Evaluation Phase),

Different Methods of Training and Management Development.

(6 Sessions)


UNIT IV

Performance Management: traditional and modern techniques,

Identification of Key Performance Areas and Key Result Areas –

Ethical issues in performance appraisal. Concept of Potential

appraisal, Feedback mechanisms.

(6 Sessions)

UNIT V Compensation Management –Concepts and Components-Job

Evaluation- Incentives, Benefits and employee welfare facilities. (5 Sessions)

UNIT VI

Industrial relations- Concept: Grievance Procedure, collective

Bargaining, Worker‘s participation in Management, IR Machinery for

handling disputes.

Retirement/Separation- Concept: Superannuation, Voluntary

(4 Sessions)

Preamble: Human Resource Management has wide application in industry. As human

beings are the most important asset of the organization, HRM guides us in their optimum

utilization. Right from the entry till the exit of human resource in the organization, they need to

be properly taken care of, guided and controlled if the organization is to get the best out of

them. This objective can be achieved with the knowledge of the subject. In fact, this subject

provides immense career opportunities in any type of industry as human being are the part &

parcel of each & every industry. The knowledge of this subject is the essential requirement of

every manager.


36

Retirement Schemes, Resignation, Discharge, Dismissal, Suspension,

Layoff.



Text Book:

Rao, V.S.P. (2010). Human Resources Management. Excel Books. New Delhi.

Reference Books:

Flippo, E. B. (2008). Personnel Management. New Delhi: Tata McGraw-Hill

International Series.

Gomez, M. & Balkin. (2008). Managing Human Resources. Pearson Education. New

Delhi.

Rao, P. (2007). Essentials of Human Resources Management & IR. (3rd

Edition).

Himalaya Publishing House. New Delhi.

Aswathappa, K. (2008). Human Resource management / Text & Cases. Tata McGraw-

Hill Publication. New Delhi.

Aquinas, P.G. (2009). Human Resource Management. Vikas Publishing. New Delhi.

Ivancevich, John M. (2005). Human Resource Management. Tata McGraw-Hill

Publication. New Delhi.

Monappa, A., & Saiyadain, M. S. (2006). Personnel Management. Tata McGraw Hill

Publication. New Delhi.

Snell & Bholander. (2007). Human Resource Management. Cengage Learning. New

Delhi.

Journals:

Advances in Developing Human Resources, Sage Publication

Human Resource Development Review, Sage Publication

HBR (Harvard Business Review)

Learning Outcome: After completion of course student will be able to:

Students were able to develop the main HR functions viz. acquisition, development, and

Maintenance functions.

Able to understand Compensation administration, transfers discipline, redressal which

brought under the title Maintenance function.


37

Able to Analysis and develop the Meticulous planning in orchestrating whole functions

of HRM the will obviate the future problems and accelerate the progress of the

organization.


38

Course Outline

Fundamentals of SCM



Understand the framework and fundamentals of Supply Chain Management as the

foundation for building and sustaining high performance and effectiveness in the

organization.

Develop an understanding of the significance of Supply Chain Management to achieve

cost effective supply and distribution of goods & services to meet varying customer

demand.

Demonstrate the ability to analyze and apply critical thinking and learning skills related

to "real life" problems and situations

UNIT – I

Introduction and Dynamics of SCM : Concept of SCM ,SCM

Cycle, SCM Flows, Types of SCM SC Network Processes &

Players in SCM, Supply Chain planning Framework, Supply

chain Market in India

Supply Chain Performance: Competitive and Supply Chain

Strategies, Achieving Strategic Fit, Supply Chain Decision

Phases., Benefits of managing effective Supply chain System

(5 Sessions)

UNIT –II

Designing Distribution Network: Role of Distribution in Supply

Chain, Factors influencing Distribution Network Design, Design

Options for a Distribution Network, Role of Network Design in (5 Sessions)

Preamble: Supply Chain as a management discipline originated after use of logistics in the

military and later branched into the commercial sector as business logistics. Now, the hottest

topic in the commercial sector is supply chain management. It is concerned with the efficient integration of suppliers, factories, warehouses and stores so that merchandise is produced and distributed: – In the right quantities – To the right locations – At the right time. This course

examines the historical evolution of management thought to its newest frontier—supply chain

management, reviews the emerging practices that define supply chain management in business

applications, and demonstrates that supply chain management is more than integrated

logistics.


39

Supply Chain, Risk Management and Network Design, Distribution and SC Strategy

UNIT – III

Customer Service Goals : Supply chain Product, Product

characteristics, Incentive pricing arrangement ,Modeling sales

Service Relationship, Determining optimum Services Levels ,

Service Contingencies Supply Chain customer service , order

processing and information system

(5 Sessions)


UNIT – IV

Forecasting in Supply Chain: Forecasting in Supply Chain,

Characteristics of Forecast, Methods of Forecasting

Forecasting errors, Measures of Forecasting errors, Tracking

Signal, Planning Supply and Demand in a Supply Chain.

Procurement and outsourcing strategies: Make or buy

decision, Sourcing & Purchasing and SC Strategy, Supplier

selection process , Strategic Sourcing decisions , Continuous

Improvement of Supplier , Supplier Quality Assurance

(5 Sessions)

UNIT – V

Supply Chain Best Practices: Cross Docking system , Concept

of 3PL&4PL, Bullwhip effect ,Reverse Logistics ,Tierization of

Suppliers (5 Sessions)

UNIT – VI

IT in SCM: Role of IT in SCM, Strategic Management

Framework for IT Adaptation in Supply Chain Management

Supply Chain Information system ‗s Applications and software, Recent Development in SCM: Supply Chain Integration Supply

Chain Restructuring, Demand Chain Management, Agile Supply chain

(5 Sessions)



Text Books:

Chopra, S., & Meindel, P. (2007). Supply Chain Management –Strategy, Planning and

Operation. 3rd Edition. Pearson/PHI.

Reference Books:

Levi, S. D. et al. (2003). Second Edition. Designing and Managing the Supply Chain:

Concepts, Strategies and Case Studies. Tata McGraw-Hill.

Christopher, M. (2000). Second Edition. Logistics & Supply Chain Management:

Strategies for Reducing Cost & Improving Service. Pearson, India.

Shapiro, J. F. (2001). Modeling the Supply Chain. Duxbury.

Sople, Logistics Management. Pearson, India.


40

Agrawal, D. K. Supply Chain Management-Strategy, Cases & Best Practices. Macmillan.

Shah, J. Supply Chain Management- Text and Cases. Pearson, India.

Suggested Journals:

International Journal of Decision Making in Supply Chain & Logistics, Serials

Publications, New Delhi.

Supply Chain Management: An International Journal, Emerald.

Journal of Supply Chain Management, Wiley-Blackwell.

Supply Chain Forum: An International Journal, BEM – ISLI.

Learning Outcomes

Will be able to understand the basic frame work of supply chain working and its

significant in achieving firm‘s objectives.

Will be able to solve real business life issues related to forecasting and inventory

management.

Will be able to design and develop suitable distribution network.

Will be able to make decisions about purchasing policies, vendor selection and material

handling issues.


41

Course Outline

Operations Research



To enable in understanding the role and relevance of operations research in management.

To enable them to use these techniques optimizing the profitability and solving the

business problems of the organization.

UNIT I

Introduction of operation research, Scope, Nature and its

Applications in Decision Making.

Decision theory: Introduction, Types of Environment, Certainty,

Uncertainty, Conflict and Risk, Payoff and Retreat Tables Decision

Rules – One Stage Decision Making Problem and Multi Stage

Decision Making Problem: Decision Tree.

(5 Sessions)

UNIT II

Linear programming: Mathematical Formulations of LP Models for

Product-Mix Problems; Slack and Surplus Variables, Standard form

of LPP, Graphical method, Simplex Method and Big M method for

Solving LP Problems and Concept of Duality

(6 Sessions)

UNIT III

Transportation problem: Various Method of finding Initial Basic

Feasible Solution; N-W Method, Least Cost Method, VAM Method,

and Optimality; MODI Method, its Application

Assignment model: Algorithm and its Applications.

(4 Sessions)


UNIT IV

Game Theory: Concept of Game; Two-Person Zero-Sum Game;

Pure and Mixed Strategy Games; Saddle Point; Odds Method;

Dominance Method and Graphical Method for solving Mixed

Strategy Game

Sequencing Problem: Johnsons Algorithm for n - Jobs and Two -

machines, n - Jobs and Three - Machines, Two - jobs and m -

Machines Problems.

(7 Sessions)

UNIT V

Queuing Theory: Characteristics of M/M/I Queue model;

Application of Poisson and Exponential Distribution in Estimating

Arrival Rate and Service Rate; Applications of Queue Model for

Better Service to the Customers.

(4 Sessions)

UNIT VI

Project Management: Introduction, Rules for Drawing the Network

Diagrams, Application of CPM and PERT Techniques in Project

Planning and Control. (4 Sessions)


Preamble: The Decision Making Body of any organization constitutes of Managers, who

work at different levels. Their ultimate goal is maximization wealth for the organization

through the optimum utilization of resources.


42


Text Books:

Vohra, N. D. (2010). Quantitative Techniques in Management. New Delhi: Tata


Reference Books:

Sharma, J. K. (2006). Operations Research. New Delhi: Macmillan Publication.

Taha, H.A. (2008). Operations Research: An Introduction. New Delhi: Pearson

Education.

Swarup, K. (2008). Operations Research. New Delhi: Sultan Chand & Sons.

Sharma, S.D. (2005. Operations Research. Meerut: Kedar Nath Ram Nath.

Gupta, P. K., & Hira, D.S. (2008). Operations Research. New Delhi: S. Chand &

Company Ltd.

Suggested Journals:

Journal of Operations Research Society

European Journal of Operations Research

Asia Pacific Journal of Operations Research

International Journal of Operations Research

Learning outcomes:

Students will be able to design, solve and improve mathematical model of different type

of scientific and managerial problems.

Students will be able to find optimal solution of various mathematical models of

different decision making physical problems with various mathematical and

computational tools.

Students will be able to define and apply different type‘s quantitative techniques to solve

managerial, scientific, engineering and social problems


43

Course Outline

Marketing Management



To introduce students to the basics of marketing, dealing competition and familiarize

students with marketing mix decision.

To create awareness about the latest trends and developments in marketing and enhance

their problem-solving and decision-making abilities in strategic areas of marketing.

To get students to think as business & marketing professionals involved in the effort of a

modern day business organization.

UNIT – I

Introduction: Importance and Scope of Marketing, Philosophies

of Marketing Management Elements of Marketing, Marketing Vs

Selling, Consumer Markets and Industrial Markets. Marketing

Mix, Market Demand, Marketing Information System.

(5 Sessions)

UNIT –II

Consumer Buying Behaviour: Types, Process and Factors.

Market segmentation, Targeting and Positioning: Segmenting

Consumer and Business Markets – Bases, Purpose and Process,

Market Targeting, Positioning – Nature and Importance,

Differentiating the Product

(5 Sessions)

UNIT – III

Product Decisions: New Product Planning and Development

Process, Failure of New Products.

Product Life Cycle: Stages & Strategies.

Strategies for competition: Leaders, Challengers, Followers and

Nichers.

(5 Sessions)


UNIT – IV

Product-Mix: Product Characteristics and Classification,

Product Differentiation, Product Hierarchy, Product System &

Mixes, Product line and length analysis, Packaging, Labeling,

Warrantees & Guarantees

(5 Sessions)

Preamble: It is an introductory course designed to give students in business and other

disciplines an overview and understanding of the important role of marketing in

organizational success. Students will be introduced to all the significant uses and functions of

marketing. In addition to learning basic marketing techniques, students will learn to

appreciate why small, medium, and large organizations must develop a market and consumer

oriented focus if they are to succeed in the emerging competitive environment in India and

abroad.


44

Pricing Decisions: Understanding Price, Setting the Price,

Adapting the Price, Initiating & Responding to Price Changes.

UNIT – V

Promotion Mix: Advertising, Sales Promotion, Sales Promotion

techniques, Personal Selling, Public Relations, Direct Marketing,

and Publicity, Factors in setting Promotion mix. (4 Sessions)

UNIT – VI

Channels of Distribution: Channel of Distribution for

Consumer/ Industrial Products, Functions Performed by Channel

Members, Channel design decisions.

Channel dynamics: Vertical Marketing Channel, Horizontal

Marketing Channel, Factors Affecting Channel Distribution,

Channel conflict Retailing/wholesaling: Functions and

Classifications.

New trends in Marketing Management

(6 Sessions)



Text Books:

Kotler, P. (2007). Marketing Management, Analysis Planning, Implementation and

Control. 12th

Edition. Pearson Education.

Kotler, P., & Keller, K. L. (2007). Marketing Management. 12th

Edition. Pearson

Education.

Kotler, P., & Armstrong, G. (1999). Principles of Marketing. 12th

Edition. Pearson

Education.

Reference Books:

Ramaswamy, V. S., & Namakumari, S. (2002). Marketing Management: Planning,

Implementation and Control: Global Perspective Indian Context. 3rd

Edition. McMillan

Publication.

Kumar, A. & Meenakshi, N. (2008). Marketing Management. Vikas Publishing House

Czinkota & Kotabe. (2001). Marketing Management. 2nd

Edition; Australia : Thomson

Learning

Saxena, R. (2003). Marketing Management. 3rd Edition. Tata McGraw-Hill Publication.

Journals:

Journals of Marketing Management by Westburn Publishers

Indian Journal of Marketing (www.indianjournalofmarketing.com)

Marketing Management JOURNAL (www.mmaglobal.org)

http://www.mmaglobal.org/


45

Learning Outcomes

Understand the concepts, tools and techniques relevant to marketing management

Develop an insight into basic marketing mix issues

Go through the complexities of buying Behavior

Solve the strategic marketing problems faced by marketing managers

Design marketing strategies


46

Course Outline

Operations Management



To enable in understanding the role and relevance of operations management.

To enable them to use these techniques for optimizing the manufacturing process of the

organization.

UNIT – I

Introduction to Operation Management: Introduction,

Historical Evolution, Scope of Operation Management, Operating

System – Classification,

Plant Location and Layout: Introduction and Managing Need for

Selecting a Suitable Location, Factors influencing Plant Location,

Location Models, Plant Layout, Classification of Layout, Design

of Product Layout, Design of Process Layout.

(5 Sessions)

UNIT–II

Material Handling: Introduction and Meaning, Objectives and

Principles of Material Handling, Selection of Material Handling

Equipments, Evaluation of Material Handling System, Material

Handling Equipments, Guidelines for Effective Utilization of

Material Handling Equipments,

Material Management: Introduction and Meaning of Material

Management, Scope of Material Management, Material Planning

and Control, Purchasing, Store management, Inventory Control,

Standardization, Simplification, Value Analysis, Ergonomics, JIT

Manufacturing.

(4 Sessions)

UNIT –III

Production Planning and Control: Introduction and Meaning,

Need for Production Planning and Control, Objective of

Production Planning and Control, Phase of Production Planning

and Control, Operation Planning and Schedule System, Aggregate

Planning, Master Production Schedule, Material Requirement

Planning, Capacity Planning, Routing, Scheduling.

(6 Sessions)


UNIT – IV

Quality Control: Introduction, Quality, Inspection, Quality

Control, Statistical Quality Control, Quality Circle.

Work Study: Introduction, Productivity, Work Study, Method

Study: Motion Study, Work Measurement, Time Study

Quality Assurance and Certification: ISO 9000, ISO 9004,

ISO 14000 Series

(6 Sessions)

Preamble: This course is designed to meet the requirements of students regarding

operations management, its emerging issues and practice applications in corporate world.


47

UNIT – V

Maintenance Management: Introduction and Meaning,

Objectives of Maintenance, Types of Maintenance, Maintenance

Planning, Maintenance Scheduling, Total Quality Maintenance,

Total Productive Maintenance

(4 Sessions)

UNIT – VI

Waste Management: Introduction and Meaning, Identification

and Control of Waste, Disposal of Scrap.

Automation: Introduction, Types of Automation, Computer

Integrated Manufacturing, Reason of Automation, Advantages of

Automation, Automation Strategies.

(5 Sessions)



Text Books:

Everett, A. Ronald, J. & Ebert, J. (2007). Production and Operations Management:

Concepts, Models and Behavior. New Delhi: Prentice Hall of India Private Limited.

Bedi, K. (2010). Production and Operation Management. New Delhi: Oxford University

Press.

Reference Books:

Chary, S. N. (2010). Production and Operations Management. New Delhi: Tata


Chunawala & Patel. (2009). Production and Operation Management. Mumbai: Himalaya

Publishing House.

Goel, B. S. (2010). Production Operations Management. Meerut: Pragati Prakashan.

Suggested Journals:

International Journal of Operations and Productions Management

International Journal of Production Economics

International Journal of Production Research

Learning Outcomes

Understand the basic frame work and significance of plant location and layout decisions.

Understand various tools and techniques of, necessary for running the production

process like, Capacity planning, Master production schedule, Routing and scheduling

decisions.


48

Analyze the processes involved in production, a scientific manner by utilizing the

concepts like work study and method study.

Understand the importance of Quality control tools and their implementation, in order to

maintain the quality of product/services


49

Course Outline

Logistics Management



Understand the framework and fundamentals of Supply Chain Management especially

logistics related activities as the foundation for building and sustaining high performance

and effectiveness in the organization.



demand.


to "real life" problems and situations

UNIT – I

Introduction to Logistics : Concept of Logistics and Logistics

Management , Logistics Activities , Logistics for Economy :

Macro Prospective , Logistics Interfaces with other areas,

Logistics in the firm : Factors affecting Cost and importance of

logistics , Techniques for Logistics System Analysis ,

Approaches to analyzing logistics systems .

(5 Sessions)

UNIT –II

The Logistics of Business – The Logistical Value Proposition – The

Work of Logistics – Logistical Operating Arrangements – Flexible

Structure – Supply Chain Synchronization. (5 Sessions)

UNIT – III

Transport Management : Role of transportation in SCM ,

Transportation Planning and Strategy , Transportation execution

and control , Transportation Technology ,Transport Functionality,

Principles and Participants – Transportation Service –

(5 Sessions)

Preamble: Logistics as a management discipline originated after use of logistics in the


topic in the commercial sector is supply chain management. It is concerned with the efficient integration of suppliers, factories, warehouses and stores so that merchandise is produced and distributed: – In the right quantities – To the right locations – At the right time. This course

examines the historical evolution of management thought to its newest frontier—supply chain

management, reviews the emerging practices that define supply chain management in business

applications, and demonstrates that supply chain management is more than integrated

logistics.


50

Transportation Economics and Pricing – Transport

Administration – Documentation, Concept of Multi- Modalisation

UNIT – IV

International Logistics and Supply Chain Management:

Meaning and objectives, importance in global economy,

Characteristics of global supply chains,: Global Supply Chain

Integration – Supply Chain Security – International Sourcing –

Role of Government in controlling international trade and its

impact on Logistics and Supply Chain.

(5 Sessions)

UNIT – V

Port System and International Arrangements : Introduction

of Port System , Ports in India , Ports as Catalyst to Indian

Foreign Trade, Port capacity and Traffic throughput ,

Productivity of Indian Ports and Problems encountered by Ports ,

Government Policy Initiatives for Development of Ports in India

(5 Sessions)

UNIT – VI

International Insurance – Cargo movements – water damage – Theft

– Privacy– pilferage – Other risk – perils with air shipments – Risk

Retention – Risk Transfer – Marine Cargo Insurance – Coverage

A,B,C classes – Elements of air freight Policy – Commercial Credit

Insurance – Size of Vessels, Tonnage, Types of vessels- Container,

Combination ships – Non vessel operating carriers

(5 Sessions)



Text Books:

Coyle, J. John et al. (2013). Managing Supply Chain – A Logistics Approach. 9th

Edition. Cengage Learning .

Reference Books:









Suggested Journals:


51






Learning Outcomes

Will be able to understand the basic frame work of Logistics system and its significant

in achieving firm‘s objectives.

Will be able to solve real business life issues related to International Ports systems and

its various issues during practical implementation

Will be able to design and develop Transportation system for logistics companies which

is the backbone for whole logistics industry..

Will be able to make decisions about purchasing policies, vendor selection and material

handling issues for logistics industry .


52

Course Outline

Strategic Management

Course Code: MBA4001 Year: II Trimester: IV Max. Hours: 30


To understand the nature of strategic management and its competitive and institutional

context

To appreciate the strengths and limitations of strategic analysis, and how it fits into the

overall strategy process

To master a range of methods and techniques of strategic analysis and have a clear

appreciation of their theoretical and empirical foundations, range of applicability,

qualifications and limitations.

UNIT – I

Introduction to Strategic Management

Definition and importance of Strategic Management, Strategic

Management Process, Levels of Strategy

Strategic Intent: Hierarchy of Strategic Intent

Basic Concepts: Stretch, Leverage, Business Definition &

Model, Business Policy, emergent and realized strategy

(6 Sessions)

UNIT –II

Internal Environmental Analysis

The Resource Based View Of The Firm, VRIO Framework &

Application, SWOT Analysis, Value chain analysis,

Evaluating Firm‘s Internal Capabilities,

(4 Sessions)

UNIT – III

External Environmental Analysis

Macro Environment, Industry analysis, Porter‘s 5 Forces Model,

Strategic Groups and Strategic Types, Imitation & Competitive

Dynamics in an Industry

Strategy Formulation- Environment And Positioning School

(5 Sessions)


UNIT – IV

Corporate Level Strategies: Portfolio Analysis – BCG and GE

models, The Corporate Parent, Directional strategies – types of

strategies for Growth, Stability & Retrenchment (6 Sessions)

UNIT – V Business Level Strategy: Porter‘s Generic strategy model, (5 Sessions)

Preamble: Strategic management is the core element of any business course as it acts like

glue that holds other business subjects together. It is the field of management designed to help

general managers improve the long-term competitive position of their organization. It is about

success and failure, both from an individual and organizational perspective. It can help

management trainee to master the corporate jungle and to achieve individual career aims. It

instills the habit of reaching an identified goal by developing the necessary competence and

seizing available opportunities. In short, an understanding of strategy enhances performance

and improves career prospects


53

Strategic Choice, ‗Blue-Ocean‘ Strategy

Strategy Implementation

Strategy Implementation and challenges, Structural, Cultural and

Functional aspects of Implementation - Strategic Management in

HR, Marketing, Finance, Operations, etc., McKinsey 7S‘ Frame

work, Corporate Restructuring

UNIT – VI

Strategy Evaluation

Strategy Evaluation and Control, Developing Performance

Indicator-Balance Score Card, Delta Model, Porter‘s Diamond

Model, Managing Strategic Change

(4 Sessions)



Text Books:

Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14th

Edition. New Delhi: Tata McGraw Hill Publication

Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw

Hill Publication.

Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business

School.

Reference Books:

Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.

Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.

Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West

Publishing Company.

Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.

Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation

and Control. Tata McGraw Hill


54

Course Outline




Understand the framework and fundamentals of Logistics & Supply Chain Management

as the foundation for building and sustaining high performance and effectiveness in the

organization.



demand.


to "real life" problems and situations.

Unit -I

Concept of Supply Chain Management- Evolution, Flows in

SCM, Process View of SCM, Drivers of SCM, Macro Process of

SCM, Value Chain Analysis, Supply Chain Decision Phases.

Supply Chain Performance: Competitive and Supply Chain

Strategies, Achieving Strategic Fit.

(5 Sessions)

Unit- II

Forecasting in Supply Chain: Forecasting in Supply Chain,

Methods of Forecasting, Planning Supply and Demand in a Supply

Chain.

Inventory Management: Concept of Inventory, Types of

Inventory, Inventory Systems, Inventory Modeling: Deterministic

and Probabilistic Models( Single Period Decision

Model).ABC/VED and other Inventory Control Techniques

(4 Sessions)

UNIT- III

Designing Distribution Network: Role of Distribution in Supply

Chain, Factors influencing Distribution Network Design, Design

Options for a Distribution Network, Role of Network Design in

Supply Chain,

Risk Management and Network Design

(6 Sessions)

Preamble: Supply Chain as a management discipline originated after use of logistics in the


topic in the commercial sector is supply chain management. This course examines the

historical evolution of management thought to its newest frontier—supply chain management,

reviews the emerging practices that define supply chain management in business applications,

and demonstrates that supply chain management is more than integrated logistics.


55


Unit- IV

Logistics Management: Role of logistics in SCM, Difference

between SCM and Logistics, Logistics Costs, Logistics Models,

Bullwhip Effect, 3PL, 4PL.

Transportation Management: Role of Transportation in SCM,

Transportation Decisions, Push vs. Pull System, Cross Docking.

(5 Sessions)

Unit- V

Purchasing Management: Meaning, Functions of Purchase

Department, Purchasing Policies.

Material Handling System Design and Decision: Warehousing,

Store Management

Sourcing Decision: Role of Sourcing in Supply Chain, &

Outsourcing, Vendor Rating & Vendor Management

(6 Sessions)

Unit -VI

IT in SCM: Supply Chain Integration, Role of IT in SCM, EDI,

ERP, Internet and Intranet, Bar-coding, RFID

Development in SCM: Supply Chain Restructuring, Demand

Chain Management, Virtual Supply Chain Management.

(4 Sessions)



Text Books:

Chopra, S., & Meindel, P. (2007). Supply Chain Management –Strategy, Planning and

Operation. 3rd Edition. Pearson/PHI.

Reference Books:









Suggested Journals:





56



Course Outline

Business to Business & E-Marketing

Course Code: MBA4003 Year: II Trimester: IV Max. Hours:30


To prepare for a career in ―Business to Business Marketing‖

To expose the students to a variety of product-market situations in the Indian context

To share the concepts and frameworks which may be more relevant in industrial

marketing situations

Have a understanding of various data analysis techniques

Evaluating the opportunities and risk factors involved in conducting e-Business.

Identifying organizational processes and relationship that may have value added through

the application of an e business strategy

Assisting in the incorporation of an e-business strategy into the organization‘s goals and

objectives.

UNIT – I

B2B Market, B2B Versus Consumer Marketing, Understanding

B2B Markets,

B2B Marketing Environment, Strategies for managing the B2B

marketing environment

(4 Sessions)

Preamble: B2B marketing throws up special challenges and opportunities to those who

serve market other than for personal consumption. Since the students get more exposed to B2C

situations, the course is intended to help students develop a greater understanding of

institutional markets, where are they , and how do they operate ,strategies to tap these markets

and serve them.

This course will provide the students with an analytical and technical framework to

understand the emerging world of e-Business. e-Business poses both a challenge and an

opportunity for managers. As a matter of competitive necessity, savvy managers must gain an

understanding of the rapidly changing technology and business models. They need to develop

a basic understanding of how electronic business differs from ―real‖ business settings.


57

UNIT –II

Nature of Business Buying, Interpersonal dynamics of

organizational buying behavior, Accessing market opportunities,

Segmentation, targeting and positioning in B2B marketing (6 Sessions)

UNIT – III

Developing product strategy, Strategic innovation and new

product development, Marketing channels participants, Physical

distribution and customer service. (5 Sessions)


UNIT – IV

Planning, Organizing and Controlling selling function,

Managing advertising, sales promotion and publicity strategy,

Pricing decision analysis (5 Sessions)

UNIT – V

Introduction to E-Marketing. Mapping fundamental concepts of

Marketing, Strategy and Planning for E-Marketing, Models Of

E-Marketing, Ethical and Legal Issues.

Internet of the future: ―Customerization‖.

(5 Sessions)

UNIT – VI

Online Advertising: Display Advertising, Pay-Per-Click

Marketing, Email Marketing, Blogging, Podcasting, RSS, Social

and Business Networking, Product Opinion Sites. Forums. (5 Sessions)



Text Book:

Ghosh,P.K., Industrial Marketing, Oxford Publication

Kalakota,Ravi,E-Business, Delhi, India: Pearson Education.

Reference books:

Havaldar,K. Industrial Marketing, New Delhi, India: Tata McGraw Hill.

Vitale,P. Robert, Business to Business Marketing,Delhi,India:Thomson


58

Course Outline

Consumer Behaviour



To develop an understanding of consumer behavior from a variety of perspectives

(multicultural, interdisciplinary, etc.).

To develop an understanding of peoples' consumption-related behaviors and to develop

and evaluate marketing strategies intended to influence those behaviors.

To develop understanding of concepts in consumer behavior.

To develop ability to apply the concepts to strategic marketing decisions.

To develop ability to conduct research in consumer behavior.

UNIT – I

Consumer Behavior – Disciplines and applications of consumer

behavior, Reasons for studying consumer behavior, Cultural

factors- Culture and Sub-culture, Core cultural values (3 Sessions)

UNIT –II

Social factors- Social Class, life style profile and applications,

reference groups- Consumer related reference groups, Celebrity

and other reference groups, Family- Functions and roles, Family

Life Cycle

(6 Sessions)

UNIT – III

Personal/Psychological factors:- Personality, self concept and life

style, Motivation- Buying motives, learning and memory,

Information Processing models (6 Sessions)


Preamble: Human behavior is very complex and difficult to predict. Marketers have always

been interested in knowing how consumers make their buying decisions regarding various

products. Who influence them and how. How do they respond to the various marketing stimuli

like advertisements, sales promotional offers, use of celebrities etc. offered by the marketers.

What are the latent motives behind the purchase of product. If these things are known to the

marketers it is possible to influence the consumers in favorable way.

This course will give knowledge about the determinants of consumer behavior which fall under

four main categories- cultural, social, personal and psychological. Insights from the industry

will help to understand the behavior of consumers. Developing marketing mix according to the

consumer behavior is the main motive behind this course.


59

UNIT – IV

Attitude formation and change, consumer loyalty towards

product, brand and stores, diffusion of innovation process,

opinion leadership. (5 Sessions)

UNIT – V

Consumer Decision Making Process: Problem Recognition and

marketing strategy, Information search- sources and

implications, Evaluation of alternatives- evaluation criteria and

decision rules.

(5 Sessions)

UNIT – VI

Purchasing Process and Outlet Selection, Purchase Behavior ,

Post-purchase Behavior, Models of Consumer Behavior,

Organizational/institutional Buying Behavior, intermediary

decision making

(5 Sessions)



Text Books:

Schiffman Leon G. and Kanuk Leslie lazar- Consumer Behavoiur (Pearson/ Prentice

Hall, 9th Edition.

Reference Books:

Hawkins, Best and Coney- Consumer Behaviour (Tata Mc Graw Hill, 9TH Edition).

Loudon, David L. and Della Bitta, Albert J. - Consumer Behavior (Tata Mc Graw Hill,

4TH Edition).


60

Course Outline

Product and Brand Management



This course will attempt to understand various types of products in the product portfolio

of an organization. Developing new products and eliminating exiting products from the

portfolio will be examined. Why a marketer needs brand names and what is the need to

maintain brands equity

UNIT – I

Product Management: Product Mix concepts, Product

Classification, Product Management: Product Development,

Product focused organization; Market focused organization,

Factors influencing design of the product, Changes affecting

product management.

(6 Sessions)

UNIT –II

Product Market Strategies: Product Life Cycle Stages and

corresponding Strategies, Product Evaluation Product

Positioning: Concept, Product Differentiation, Positioning

Strategies, Preference Analysis, Benefit Segmentation

(5 Sessions)

UNIT – III

Brand Management: Brands Vs Products, Benefits of branding;

Brand attributes, Significance of branding to consumers & firms,

Brand Elements (4 Sessions)


UNIT – IV

The Brand Equity concept, Brand Equity Models – Brand Asset

Valuation, Aaker Model, BRANDZ, Brand Resonance. Brand

Building: Brand building blocks and implications, Measuring

Brand equity: Brand Value Chain and Brand Tracking, Brand

Equity Management System

(6 Sessions)

UNIT – V

Brand Positioning & Values: Brand Knowledge, Identifying

and establishing Brand Positioning, Positioning Guidelines,

Brand Values and Brand mantras. (4 Sessions)

UNIT – VI

Designing & Sustaining Branding Strategies: Brand hierarchy,

Branding strategy, Brand extension and brand transfer,

Managing brand over time- Reinforcing Brands, Revitalizing

Brands, Co-branding, Celebrity endorsement, Brand Crisis.

(5 Sessions)

Preamble: It is a course designed to give marketing students, an overview and

understanding of Brand management. It discusses various aspects about how a product is

developed as a brand in market. The second half of the course we discuss the role of the

various components & strategies in building a brand.


61



Text Books:

Keller, K. L. (2004). Strategic Brand Management: Delhi: Pearson Education.

Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2007). Marketing Management. New

Delhi: Pearson Education

Reference Books:

Sengupta, S. (2006). Brand Positioning.

Majumdar, R. (2007). Product Management in India. Delhi: Prentice Hall of India

Kazmi, S. H. H. & Batra, S. K (2008). Advertising and Sales Promotion. New Delhi:

Excel Books.

Suggested Journals:

Indian Journal of Marketing- Associated Management Consultants

Journal of Marketing – American Marketing Association

Journal of Marketing Management – ICFAI University Press


62

Course Outline

Training & Development



To enable one to develop the necessary knowledge, skills and confidence for undertaking

training activities.

To develop an understanding of how to identify and assess training needs, and to develop,

plan, organize, deliver and evaluate the training programmes in an organisational setting.

To develop an understanding on various training & development solutions to improve

employee performance.

UNIT – I

Human Resource Development: concept, need and importance of

HRD, evolution of HRD in India, nature of Training and

Development, training approaches, Need for Training , Types of

Training, Aligning training function to business strategies,

training & development as source of competitive advantage,

Forces influencing working and learning.

(5 Sessions)

UNIT –II

Training Models, The Systematic Training Cycle, Methods of

Training Needs Assessment, Training Process, Design of

Evaluation Programme, Determining Return on Investment,

Types and Methods of Training Evaluation

(6 Sessions)

UNIT – III Employee Development: Approaches to employee development,

the development planning process, company strategies for (4 Sessions)

Preamble: The efficiency of an organization depends directly on the capability and talent of

its personnel, and how motivated they are. Capability of a person depends on his ability to

work and the type of training he receives. While his personal capability is evaluated through

proper selection procedure, his training is taken care of by the organization after he has been

employed by the organization. Since training inputs may vary from on-the job experience to

off-the-job training, most of the organizations conduct skill based & specific training for their

employees. In Indian organizations, training and development activities have assumed high

importance in recent years because of their contributions to the achievement of organizational

objectives. The present course is designed to study the concepts and processes of training and

development.


63

providing development.


UNIT – IV

Employee‘s career management, a model of career development,

role of employees, managers, and company in career

management, challenges in career management: dealing with

older workers.

(4 Sessions)

UNIT – V

Introduction, characteristics, approaches and domains of

learning, Principles of Learning, Loops of learning, Learning

Process in training, Holistic approach to learning.

Key attributes and factors influencing the learning process

during training.

Organizational learning: concept and need, practices and values

of learning organization, manager‘s role in learning organization.

(6 Sessions)

UNIT – VI

Special issues in Training & Development program: Train the

trainer, on line learning & computer based training, outsourcing

training, training for developing Creativity, Managing Change,

Leadership development, Team Playing , Effective

Communication, Managing Cultural Diversity, Time

management, Ethical issues for training & Development

Professionals, future trends that will affect training.

(5 Sessions)



Text Book:

Noe, A. R. (2008). Employee Training & Development. Tata McGraw-Hill Education.

Reference Books:

Deb, T. (2008). Training & Development- Concepts & Applications. Ane‘s Books India

Krishnaveni, R. (2008). HRD- A researcher’s Perspective, Excel Book Publication.

Lall, M., & Sharma, S. (2009). Personal Growth and Training and Development. Excel

Book Publication.

Journals:

International Journal of Training and Development

International Journal of Training and Development.

Journal of Counseling and Development

Corporate Training: Pulse Check, Training


64


65

Course Outline

Leadership and Team Building



After finishing this course the student will be able to:

Assess adequately preconditions for leadership and team-building.

Respect other people‘ personality and take the full advantage of differences between

them as well as of their individual abilities and skills for the synergic effect.

Understand the conditions for formation and development of team co-operation.

Adopt crucial competences like Problem-solving, creativity, independence and

responsibility-taking.

UNIT – I

Leadership: Concept, Introduction, meaning, definition,

Components of Leadership- Leader, Followers and situation,

Leadership myths.

Assessing leadership: Managerial incompetence, Leadership

Talent Management system.

Measuring effects of Leadership: Superior‘s effectiveness &

performance ratings, subordinate‘s rating of satisfaction,

organizational climate, morale, motivation and leadership

effectiveness, and Unit performance indices

(4 Sessions)

UNIT –II

Power, Influence and leadership: Sources of power, Power

acquisition for leadership, approaches to understanding power:

Emerson‘s power dependence theory, Salancik & Pfieiffer

Strategic contingency Model, Mintzberg‘s Genesis of power

theory. Influence tactics.

Leadership and values: Concept, forms of leadership, Moral

reasoning, Key work values, Stages of Leadership culture

development, Moral justification.

Organizational Politics: Concept, significance, Political

strategies: increasing power and exercising power.

(4 Sessions)

UNIT – III Leadership Theories: Evolution of leadership theories, Basic

leadership models- Trait theory, Behavioral theories- Ohio State (7 Sessions)

Preamble: The leadership and team building course is designed to provide the student the

essentials of leadership and team building by developing the student’s ability to apply and

build skills using the leadership concepts studied. This course foundation is built on creating a

leadership vision, articulating this through effective communication, motivational skills, and

team building while helping students to identify and develop their leadership style.


66

studies, University of Michigan Studies, Blake and Mouton‘s

Managerial Grid, Contingency Models- Fiedler‘s Contingency

Theory, Hersey and Blanchard‘s Situational Leadership theory,

Contemporary theories- Servant leadership, transactional and

transformational leadership.


UNIT – IV

Leadership and Change: Concept, approaches to organizational

change.

Leadership traits: bright side of personality and dark side of

personality.

Leadership skills: Basic and advanced skills.

Leadership styles: Lewin‘s leadership styles. Behavioral,

charismatic, traditional and Situational leadership styles.

(5 Sessions)

UNIT – V

Groups – Nature, Group Size, Stages of Group Development,

Group Roles, Group Norms, Group Cohesion.

Group Dynamics: Factors affecting group dynamics,

Approaches- Proximity theory, Homan‘s Interaction theory,

Balance theory, Exchange theory.

Teams – Types, Ginnett‘s Team Effectiveness Leadership

Model, Leadership prescription of the model.

(6 Sessions)

UNIT – VI

Team Building: Stages in team building, Effective Team

Characteristics, Team building skills.

Team building interventions: Levels of Team Building

interventions, types of interventions.

Building high performance teams: The Rocket Model.

(4 Sessions)



Text Books:

Hughes, Ginnett, Curphy (2010) - Leadership, Enhancing The Lessons of Experience

(Tata Mc Graw Hill, 5th Ed.)

Reference Books:

Halder U (2010) - Leadership and Team Building (Oxford university Press, 2nd Ed.)

Yukl G (2007) - Leadership in Organisations (Pearson Education Ltd., 6th Ed.)

West Michael (2003) - Effective Team Work (Excel Books, 1st Ed.)

Sadler Philip (2007)- Leadership (Crest Publishing House)


67

Course Outline

Performance Management and Competency Mapping



Performance management and competency mapping is the most critical function and

strong determinant of organizational excellence.

To develop and appreciation skills essential for designing and instituting effective

performance management and competency management systems.

UNIT – I

Introduction: Basic concept of performance and performance

management system, objectives, components, benefits, the

performance management model, approaches to performance

management and performance management process.

(5 Sessions)

UNIT –II Role of Performance Management:-In Employee motivation,

Leadership, National culture, organizational culture. (3 Sessions)

UNIT – III

Performance Appraisal: Need and methods for Performance

Appraisal: Assessment center, psychometric tests, Leaderless

group discussions, Management games, Simulation exercises,

Role Plays, Self-appraisal,360 Degree appraisal, BARS, Balance

score card, Performance analysis, Performance review discussion.

(7 Sessions)


UNIT – IV

Competency: Concept, origin and development, factors

affecting competency, classification of competencies.

Competency mapping: Concept, process. Methods of

Competency Mapping: Critical incident technique, interview

technique and questionnaires.

(4 Sessions)

UNIT – V

Developing Competency Models: The Lanchester Model of

Managerial competency, the Transcultural Managerial

competencies. (4 Sessions)

UNIT – VI

Issues related to development of competency models, resistance

and recommendations.

Application of Competency Mapping: Competency based: (7 Sessions)

Preamble: Common approaches for this class include lecture, written assignments, presentations, and

small group & team exercises. The success of the course will depend upon student’s understanding of concepts

and the way they relate these with real life corporate. A proper methodology will be followed to make the

students aware about the emerging performance management and competency mapping issues.


68

recruitment, selection, performance appraisal- performance

linked remuneration system, Training and development,

promotion and succession planning.



Text Book:

Deb Tapomoy (2009). Performance & Reward Management.,Ane Books Pvt. Ltd.

Reference Books:

Herman Aguinis (2009). Performance Management, Pearson Education.

T. V. Rao (2002). Appraising & Developing Managerial Performance, Excel Books

GaneshShermon (2004). Competency Based HRM, , TMH.

SeemaSanghi(2004). A Handbook of Competency Mapping, Response Books.

Radha R Sharma (2006). 360 Degree Feedback, Competency Mapping and Assessment

Centers, , TMH


69

Course Outline

BUSINESS ANALYSIS AND VALUATION



To enable the students with key issues in financial analysis and business valuation

An understanding of the importance of various assumptions underlying the valuation

models along with explanation of various business valuation techniques, with their pros and

cons

To develop an understanding of the valuation approaches for various with the help of application

of the concepts in real-life situations, with many examples.

UNIT – I

Financial Statement: An Overview

Balance Sheet

Profit and Loss Account

Economic versus Accounting Profit

Statement of Changes in Financial Position

(4 Sessions)

UNIT –II

Financial Statement Analysis (I)

Users of Financial Analysis

Liquidity, Leverage and Profitability Analysis

Financial Ratios as Predictor of Failure

DuPont Analysis (Evaluation of a Firm‘s Earning Power)

(5 Sessions)

UNIT – III

Financial Statement Analysis (II)

Comparative Statements Analysis

Trend Analysis

Intra-firm & Inter-firm Analysis

Analyzing Historical and Forecasting Future Performance

(6 Sessions)

Preamble: Corporate world in recent times has increasingly become more dynamic as

well as volatile. Globalization, enhanced IT capabilities, the all pervasive role of the

media, and growing awareness of investors have rendered the situation quite complex.

This subject attempts to give an insight into valuation approaches and align it along with

transactions, financings, taxation planning and compliance, ownership transition, and

planning and litigation support.


70


UNIT – IV

Business Valuation: Basics

Concept of Value, Principles & Techniques of Valuation

Discounted Cash Flow Valuation: Steps, Assumptions,

Applications, Value Drivers

Relative Valuation: Steps, Applications, Advantages &

Disadvantages, Valuation Multiples

Impact of Different Stakeholders in terms of Business

Valuation

Priorities of Different Stakeholders in terms of Business

Valuation

Value based Management

(5 Sessions)

UNIT – V

Valuation of Assets and Liabilities (I)

Valuation of Fixed Assets

Valuation of Inventories

Valuation of Financial Investments and Marketable

Securities

(5 Sessions)

UNIT – VI

Valuation of Assets and Liabilities (II)

Valuation of Goodwill, Patents and Copyrights

Valuation of Brands

Valuation of Real Estate

Valuation of Liabilities

(5 Sessions)



Text Books:

Prasanna Chandra. (2011), Corporate Valuation and Value Creation. (ISBN:

9780071078221). Tata McGraw Hill.

Reference Books:

Edward Nelling. (2011). Business Valuation Demystified. (ISBN: 9780071702744). Tata

McGraw Hill.

Robert Reilly, Jr., Robert Schweihs (2004). The Handbook of Business Valuation and

Intellectual Property Analysis. (ISBN: 9780071429672). Tata McGraw Hill.

Institute of Cost and Works Accountants of India Study Material

(http://students.icwai.org/studies/studies/Bus_val_man.aspx)

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=Edward+Nelling

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=Robert+Reilly

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=+Jr.

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=Robert+Schweihs

http://students.icwai.org/studies/studies/Bus_val_man.aspx


71

Course Outline

Investment and Portfolio Management



To develop an understanding of the investment alternatives that exists in the financial markets

To develop ways of analysis of different securities.

To instill in them the ability to construct and analyze a portfolio of investments.

UNIT – I

Introduction:

The Investment Environment, Financial Markets, Investment

Alternatives, Trading Procedure

Investment Approaches, Structure of Securities Market,

Participants in Security Market

Regulatory Mechanism: SEBI and its Guidelines; Investor

Protection

(5 Sessions)

UNIT –II

Concept and Measurement of Risk & Return.

Market Efficiency, Empirical Evidence on Security Returns.

EMH & its implications for investment decision.

Adaptive Markets Hypothesis (AMH) as an Alternative to the

Efficient Market Hypothesis (EMH)

(4 Sessions)

UNIT – III

Valuation of Equity:

Nature of equity instruments, Equity Valuation Models.

AApppprrooaacchheess ttoo EEqquuiittyy VVaalluuaattiioonn::

Technical Approach: Overview of Concept & Tools Used

Fundamental Approach: Economy, Industry and Company

Analysis

(6 Sessions)


UNIT – IV

Fixed Income Securities: Nature of Bonds, Bond Prices and Yields, Term Structure of

Interest Rates, Managing Bond Portfolio, Bond Theorem (3 Sessions)

Preamble: The course is intended to develop familiarity with the theory and empirical

evidence related to investment analysis and portfolio management. An emphasis is placed on

understanding how an investment professional would allocate funds in an hypothetical

portfolio. Major topics include estimation of capital market parameters, trade-off between

risk and return, optimal portfolio selection, equilibrium asset pricing models, and

delegated portfolio management. Emphasis will be put on development of techniques that

should be part of the tool kit of those interested in becoming professional investors and/or

researchers in finance.


72

UNIT – V

Portfolio Theory & Equilibrium in Capital Markets:

Portfolio Return & Risk, Efficient Frontier, Optimal Portfolio,

Risk-less Lending & Borrowing, Optimal Risky Portfolio,

Capital Asset Pricing Model, Single-Index and Multifactor

Models, Arbitrage Pricing Theory,

(7 Sessions)

UNIT – VI

Portfolio Management: Portfolio Management Process,

Approaches to Portfolio Construction, Determinants of

Objectives, Choice of Asset Mix, Formulation of strategy,

Portfolio Execution, Portfolio Evaluation and Portfolio Revision.

Portfolio Management and Performance Evaluation:

Performance Evaluation of Existing Portfolio: Sharpe, Treynor,

Jenson, Fama Measures

(5 Sessions)



Text Books:

Chandra, P. (2008). Investment Analysis & Portfolio Management. New Delhi: Tata

McGraw-Hill Company Limited.

Reference Books:

Bodie, Zvi, K., Alex, Marcus, Alan, J. & Pitabas, M. (2008). Investments. Tata McGraw-

Hill Publishing Company Limited, New Delhi.

Jones, C. P. (2008). Investment Analysis & Management. New York: John Wiley &

Sons.

Sharpe, W. (2008). Investments. New Delhi: Prentice Hall India.

Fischer & Jordan (2008). Security Analysis & Portfolio Management. New Delhi:

Pearson Education.

Ranganatham & Madhumati (2008). Investment Analysis & Portfolio Management. New Delhi:

Pearson Education.

Kester, Ruback & Tufano (2007). Case problems in Finance. New Delhi: Tata McGraw-

Hill.

Indian Securities Market Review (2009), www.nseindia.com.

The Fact Book (2009). www.nseindia.com.

Suggested Journals:

Journal of Fixed Income

Review of Derivatives Research

Case Folio: ICFAI

http://www.nseindia.com/

http://www.nseindia.com/


73

Portfolio Organizer, ICFAI

The Chartered Financial Analyst, ICFAI

Course Outline

Merger Acquisition and Corporate Restructuring



To develop an understanding of the motives and modes of M&A in contemporary business

environment.

To enable the students to explore the valuation of M&A deals from finance perspective

To instill in them the ability to evaluate the benefits and costs of M&A deals.

UNIT – I

IInnttrroodduuccttiioonn

Business Alliances: Various Forms of Business Alliances,

Strategic Choice of Type of Business Alliance, Basic

Concepts in M&A, Forces driving M&A Activities, Types of

Merger, Motives behind Mergers, Theories of M&A,

Operating, Financial and Managerial Synergy of Mergers,

Merger Process, Legal Procedures, Major Challenges to

success of Mergers, Due Diligence

Corporate Restructuring: Reasons, Broad Areas, Techniques,

Implications

(4 Sessions)

UNIT –II

TTaakkeeoovveerr DDeeffeennsseess

Defensive Operating Performance, Defensive Financial

Techniques, Restructuring and Financial Engineering, Anti-

takeover Charter Amendments, Other Board or Management

Methods, Post Acquisition Bid Techniques

(4 Sessions)


evidence related to strategic alliances and various allied finance related issues. Major topics

include theories and motives behind M&A, Financial Engineering, Takeover Defenses,

Valuation of M&A, Pricing of M&A Deals, and Legal framework as to M&A in India.

Emphasis will be put on recent cases of corporate alliances and exploration of synergy

benefits of such deals to understand the relevance of M&A in global business environment.


74

UNIT – III

VVaalluuaattiioonn ooff MM&&AA ((II))

Valuation Approaches, Discounted Cash Flow Valuation,

Relative Valuation, Valuing Operating & Financial Synergy,

Valuing Corporate Control, Share Exchange Ratio

(7 Sessions)


UNIT – IV

VVaalluuaattiioonn ooff MM&&AA ((IIII))

Pricing of M&A Deals, Estimating Merger Gains and Costs,

Methods of Payment in Merger Transactions, Comparable

Companies or Transactions Approach

(5 Sessions)

UNIT – V

KKeeyy FFiinnaanncciiaall MMaannaaggeemmeenntt IIssssuueess iinn MM&&AA

Mergers as a Capital Budgeting Decision, Cost of Capital,

Financing the Mergers and Takeovers, Tax Planning for

M&A

(6 Sessions)

UNIT – VI

MM&&AA EEtthhiiccaall aanndd LLeeggaall FFrraammeewwoorrkk

Ethical Issues of Merger and Take-over, Legal and

Regulatory Framework of M & A, Provisions of Company‘s

Act 1956, Indian Income Tax act 1961, SEBI Takeover Code,

Provisions of Competition Act

(4 Sessions)



TEXT BOOKS:

B Rajesh Kumar (2010). Mergers & Acquisitions: Text & Cases. McGraw Hill

Education.

Chandrashekar Krishna Murthy & Vishwanath S.R (2008). Merger Acquisitions &

Corporate Restructuring. Sage Publication.

REFERENCE BOOKS:

Ashwath Damodaran (2010). Corporate Finance – Theory And Practice. John Wiley &

Sons

Ravindhar Vadapalli (2007). Mergers Acquisitions and Business Valuation; Excel books,

1/e

Sudi Sudarsanam (2003). Value Creation from Mergers and Acquisitions. Pearson

Education, 1/e

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=B+Rajesh+Kumar

http://www.tatamcgrawhill.com/html/9780070091221.html


75

Weston, Mitchel And Mulherin (2003). Takeovers, Restructuring And Corporate

Governance. Pearson Education, 4/e

Ravi M. Kishore (2009). Financial Management. TaxMann Publications, 7th Edition

Course Outline

WORKING CAPITAL MANAGEMENT



To enable the students with key issues in working capital management

To develop skills for interpretation business information and application of financial theory in

corporate investment decisions, with special emphasis on working capital management.

To develop an understanding of the working capital management approaches for various

components with the help of application of the concepts in real-life situations.

UNIT – I

Introduction to Working Capital

Conceptual Framework, Operating Environment of Working

Capital, Determination of Working Capital Requirement,

Working Capital Policy - Aggressive & Defensive

(4 Sessions)

UNIT –II

Management of Receivables

Receivables: Nature & cost of maintaining receivables, objectives

of receivables management, policies for managing accounts

receivables, determination of potential credit policy and its

implications

(5 Sessions)

UNIT – III

Management of Cash and Marketable Securities

Cash: Motives for holding cash, objectives of cash management,

Cash Management Models

Cash Management: basic strategies, techniques and processes,

(6 Sessions)

Preamble: Corporate world in recent times has increasingly become more dynamic as

well as volatile. Working capital management ensures a company has sufficient cash flow

in order to meet its short-term debt obligations and operating expenses. This course

attempts to enable students to explore various strategies and approaches for working

capital management in real scenario.


76

cash management practices in India

Marketable Securities: Concept, types, choice of securities;

management practices


UNIT – IV

Management of Inventory

Inventory: Need for monitoring & control of inventories,

objectives of inventory management, risks and costs associated

with inventories

Inventory Management: Minimizing cost in inventory,

Techniques of Inventory Management

(5 Sessions)

UNIT – V

Working Capital Financing

Need and objectives of financing of working capital, cost-benefit

analysis of alternative strategies for financing working capital,

Pattern and sources of Working Capital Financing in India, with

reference to Government policies

(5 Sessions)

UNIT – VI

Working Capital Management: An Integrated View

Liquidity vs. Profitability Trade-off, Payables Management,

Short-term International Financial Transactions, Integrating

Working Capital and Capital Investment Process

(5 Sessions)



Text Books:

Pandey, I. M. (2009). Financial Management. 9th

Edition. New Delhi: Vikas Publishing

House.

Bhalla, V. K. (2011). Working Capital Management: Text and Cases. 13th

Edition.

Anmol Publication Pvt. Ltd.

Reference Books:

Kishore, R. M. (2008). Financial Management. 6th

Edition. New Delhi: Taxmann

Publication.

Khan, M. Y., & Jain, P. K. (2009). Financial Management. New Delhi: Tata McGraw-

Hill Publication.

Rangarajan, K., Rangarajan, K., & Misra, A. (2006). Working Capital Management.

Excel Books India

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Krish+Rangarajan%22

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Krish+Rangarajan%3B+Anil+Misra%22


77

Periasamy, P. (2011). Working Capital Management –Theory & Practice. Himalaya

Publishing House.


78

Course Outline

Global Business Environment



To explain the social, political and economic context of business.

To understand cross cultural management and different forms of business organization

To analyze emerging market multinationals

To understand liberalization and economic nationalism.

UNIT – I

Introduction to International Business Environment: Social,

cultural and technological environment - Understanding the role

of culture – communicating across cultures – cross cultural

negotiations and decision making. Political Environment foreign

legal environment, Foreign Corrupt Practices Act; Demographic

Environment – Segmentation of the International Market.

(5 Sessions)

UNIT –II

International Economic Environment: International Monetary

System and Foreign Exchange Marketing: The Pre-

Bretton Wood‘s period, breakdown of Bretton Wood system and

emergence of EMS, EU and EURO.

(5 Sessions)

UNIT – III

International Investment: Types and significance of foreign

investments – factors affecting international investment – growth

and dispersion of FDI – cross border mergers and acquisitions –

foreign investment in India – The New Policy – EURO/ADR

issues – M & A – Indian companies going global.

(5 Sessions)


Preamble: International business has created a network of global links that bind countries,

institutions, and individuals with trade, financial markets, technology, and living standards.

International business: – causes the flow of ideas, services, and capital across the world –

offers consumers new choices – permits the acquisition of a wider variety of products –

facilitates the mobility of labor, capital, and technology – provides challenging employment

opportunities – reallocates resources, makes preferential choices, and shifts activities to a

global level What is International Business? International business consists of transactions

that are devised and carried out across national borders to satisfy the objectives of individuals,

companies, and organizations. International Business Questions • How will an idea, good, or

service fit into the international market? • Should trade or investment be used to enter a

foreign market? • Should supplies be obtained domestically or abroad? • What product

adjustments are necessary to be responsive to local conditions? • What are the threats from

global competitors, and how can these threats be counteracted?

http://www.indiastudychannel.com/resources/36455-VTU-MBA-Syllabus-INTERNATIONAL-BUSINESS.aspx








79

Text Books:

The International Business Environment by Anant K. Sundaram / J. Stewart Black-

Prentice Hall

International Business environments and Operations John D Daniel,

Lee H Radebaugh, Daniel P Sulivan- Pearson Education, 10th ed,

2004

Reference Books:

International Management Managing Across Borders and Cultures, Fourth Edition by

Helen Deresky – PHI

Dynamics of successful International Business Negotiations by Robert T. Moran,

William G. Stripp – JAICO

The International Environment of Business by Gerald M. Meier – Oxford press, 2006

UNIT – IV

Global Integration and Regional groupings: Regional

integration and trade blocks – Types of integration – theory of

customs union, European union – regional groupings –

integration of developing countries – SAARC, SAPTA, Bilateral

& Multi lateral contracts – Economic institutions – International

Monetary Funds (IMF) – World Bank, Asian Development

Bank, UNCTAD, UNIDO, International Trade Centre, WTO,

GATT, GATS, TRIM, TRIPS.

(5 Sessions)

UNIT – V

Multi National Corporation : Multi National Corporation :

Definition and Meaning – Importance and dominance of MNCs

– Code of conduct – MNCs in India – Transfer of Technology –

global competitiveness –indicators of competitiveness -

competitive advantage of nations – Technology and Global

competitiveness. International Operations – Global supply chain

management – global manufacturing strategies – factors

affecting international HRM and staffing policy – International

negotiations –international asset protection – Protection of IPRs.

(5 Sessions)

UNIT – VI

Country Risk Analysis: Country Risk Analysis; Classification

of Risk Involved- Political Risk, Socio-cultural Risk, Economic

Risk; Managing risk. (5 Sessions)






80

Course Outline

International Trade



To explain the importance of international trade.

To understand the implications of international trade theories in modern era.

To understand the functioning of balance of payment.

To conceptualize the idea behind administered protection and economic integration.

To explain the dimensions of trade promotion measures.

To create awareness about the various bodies working on the international level for the

promotion of international trade.

UNIT – I

INTRODUCTION TO INTERNATIONAL TRADE

International Trade: Concept and Definition, Growing

importance of trade in world economy , differences between

domestic and international trade; Gains from trade; trade

equilibrium and determination of terms of trade; Government role

in foreign trade.

(4 Sessions)

UNIT –II

TRADE THEORIES AND BALANCE OF PAYMENTS

Classical Trade Theories: Absolute advantage theory,

Comparative advantage theory, Factor Proportion theory

International Trade Theories: Human capital approach theory,

Natural resource theory, Identical preferences theory, Strategic

trade theory, International product life cycle theory

Balance of Payment: Meaning, Balance of trade and balance of

payment, structure of balance of payment; equilibrium,

disequilibrium and adjustments; Different approaches to

adjustment.

(7 Sessions)

UNIT – III

ADMINISTERED PROTECTION AND INTERNATIONAL

ECONOMIC INTEGRATION

Trade Barriers: Free trade versus protection; tariff classification;

economic effects of tariff; tariff retaliation; export subsidies,

countervailing duties and anti-dumping duties, quota and other

non-tariff measures

(4 Sessions)

Preamble: This course is designed to give students a fundamental understanding of the

growing importance of trade in world economy. Increasing international trade is crucial to the

continuance of globalization. Without international trade, nations would be limited to the

goods and services produced within their own borders. A great increase in the importance of

international trade has brought the various parts of the world in to much closer economic

relations. Practically all countries governments seek to regulate foreign trade in the national

interest.


81


UNIT – IV

International economic integration – forms and levels; trade

creating and trade diverting effects of a custom union;

repercussions of regional economic groupings on the strategy of

international marketers.

(4 Sessions)

UNIT – V

TRADE PROMOTION MEASURES

Export assistance and promotion measures; EPCG scheme;

Import facilities; Duty exemption schemes; Duty drawback; Tax

concessions; Marketing assistance; Role of export houses,

trading houses and state trading organizations; EPZs and SEZs;

import substitution; logic of state trading and canalized trade;

trade fairs and exhibition.

(7 Sessions)

UNIT – VI

INTERNATIONAL ECONOMIC ORGANISATIONS

World Trade Organisation (WTO); International Monetary Fund

(IMF); International Bank for Reconstruction and Development

(IBRD);Organisation of Petroleum Exporting Countries

(OPEC) ;United Nations Conference on Trade and Development

(UNCTAD) ; North American Free Trade Area (NAFTA);

South Asian Association for Regional Cooperation (SAARC).

(4 Sessions)



Text Books:

Hill C.W. (2009), International Business, Tata McGraw Hill (5th Edition) New Delhi.

Heller H.R(2009), International Trade, Prentice Hall of India, New Delhi

Reference Books:

Keegan J Warren,,Global Marketing Management, Pearson Education (7th Edition),

New DelhiOnkvisit, S & Shaw. J, , International Marketing, Pearson Education (3rd

Edition), New Delhi.

Aswattapa K, International Business, Tata McGraw Hill (3rd Edition) New Delhi.

Paul.Justin(2005):International Business, PHI, New Delhi

Varsheny R.L. and B. Bhattacharya: International Marketing Management, Sultan

Chand & Sons, New Delhi.

Rawat, M.S.: International Trade and Commerce,Deep & Deep Publications,New

Delhi

Subba Rao, P.: International Business,Himalaya Publishing House, Mumbai

Verma, M.L(2005): International Trade, Vikas Publishing House, New Delhi.

Suggested Journals :

Global Business Review; International Management Institute

Journal of World Economic Review; Serial Publications,India.


82

IUP journal of Intellectual property rights; IUP,India

Foreign trade review, IIFT


83

Course Outline

International Treaties & Conventions



To prepare for a career in ―International Business‖

To expose the students about international treaties and conventions.

Have a understanding of international business environment.

UNIT – I

The making of treaties Entangled treaty and custom ,Methods of expressing consent to be

bound, Unilateral statements, Non-binding agreements, ―Object and

purpose‖ of a treaty, International Treaties: Features and Importance

The Vienna Convention on the Law of Treaties

(4 Sessions)

UNIT –II

The observance, interpretation, and application of treaties

Internal law, Interpretation, Rights and obligations of third states,

Invalidity and violation of treaties

Generally, Error, fraud, corruption and coercion, Ultra vires treaties, Breach , War between the contracting parties , Termination by consent,

State succession

“German Court: No Airline Shoot downs,”

(6 Sessions)

UNIT – III

General principles, equity, judicial decisions, and highly qualified

publicists The broad expanse of general principles ,Considerations of equity and

humanity ,Judicial decisions ,International law scholars, Declarations

and resolutions of international organizations

Limits of Law, Prerogatives of Power

(5 Sessions)


UNIT – IV

Conflicts between statutes and treaties General principles, The last-in-time doctrine

(5 Sessions)

Preamble: International treaties and conventions is sub-part of international business.

Through this subject student will get exposure about international environment, international

treaties and conventions and role of theses treaties in international business prospective.

Through this subject, role of international laws in global environment can also be realized.


84

“The Legality of Using Force,”

Constitutional limits on treaties Federalism and other constitutional prohibitions ,Self-executing and

non-self-executing treaties, Limitations concerning subject matter,

Interpretation and amendment,

“Texas Executes Mexican Despite Objection,”

UNIT – V

The constitutional power to terminate treaties General principles ,The ABM Treaty

Goldwater v. Carter,

Statehood and recognition

What is a state, Termination of recognition, Criteria, necessity and

effect of recognition

“The World Courts Non-Opinion,”

(5 Sessions)

UNIT – VI

International Treaties and Conventions on Intellectual

Property

a)The Paris Convention for the Protection of Industrial Property

b)The Berne Convention for the Protection of Literary and Artistic

Works

Implementation of international law in India: role of judiciary

(5 Sessions)




85

MMCCAA44007700:: BBUUSSIINNEESSSS IINNTTEELLLLIIGGEENNCCEE AANNDD DDAATTAA MMIINNIINNGG ((MMBBAA))

Prerequisite: Data mining is not an “intelligence” tool or framework. Business Intelligence, typically drawn from an enterprise data warehouse, is used to analyze and uncover information about past performance on an aggregate level. Data warehousing and business intelligence provide a method for users to anticipate future trends from analyzing past patterns in organizational data. Data mining is more intuitive, allowing for increased insight beyond data warehousing. An implementation of data mining in an organization will serve as a guide to uncover inherent trends and tendencies in historical information, as well as allow for statistical predictions, groupings and Classification of data. Objectives of the Course:

It advances in data gathering, distribution and analysis have also created a need for an application of intelligent data analysis techniques to solve business modeling problems.

Intelligent data analysis provides powerful and effective tools for problem solving in a variety of business modeling tasks

Module No. Content Teaching

Hours

UNIT I.

Introduction to Data Mining: Motivation for data mining, Data mining definitions and functionalities, classification of data mining Systems, data mining task primitives

5 Sessions

UNIT II.

Integration of data mining systems with a database or a data ware house, Major issues in data mining, Data preprocessing: why?, descriptive data summarization, data cleaning: missing values, noisy data.

6 Sessions

UNIT III.

data integration and transformation, Data reduction: Data cube aggregation, dimensionality, reduction, numerosity reduction

4 Sessions

UNIT IV Mining frequent patterns, Associations and correlations: Market basket Analysis, frequent items and association rules, frequent pattern mining, efficient and scalable frequent itemset mining methods

5 Sessions

UNIT V The Apriori Algorith for finding frequent Itemsets using candidate Generation, Generating Association Rules for frequent itemsets, Frequent itemsets without Candidate generation using FP tree

5 Sessions

UNIT VI Data Mining for Business Intelligence Application: Data Mining for applications like data mining for financial data analysis, retail industry, telecommunication industry, biological data analysis etc.

5 Sessions

Text Books:

Jiwaei Han, M. K. (2008). Data Mining Concepts & Techniques. Elsevier.

Reference Books:

Dunham, M. H. (2008). Introduction to Data Mining. New Delhi: PHI.

Credits: 04 L–T–P: 4–0–0 Trimester IV


86

MMCCAA44007711:: DDAATTAABBAASSEE MMAANNAAGGEEMMEENNTT SSYYSSTTEEMM ((MMBBAA))

Prerequisite: A Database Management System (DBMS) is a set of computer programs that controls the creation, maintenance, and the use of a database. It allows organizations to place control of database development in the hands of database administrators (DBAs) and other specialists. A DBMS is a system software package that helps the use of integrated collection of data records and files known as databases. It allows different user application programs to easily access the same database. DBMSs may use any of a variety of database models, such as the network model or relational model. Objectives of the Course:

To provide knowledge regarding how data is more secure in this as compared to flat file systems. How to manage data in the form of tables. In DBMS you can update/select/delete data or records.


Hours

UNIT I.

Introduction: An overview of database management system, database system Vs file system, Database system concept and architecture, data model schema and instances, data independence, DDL, DML.

5 Sessions

UNIT II.

Data Modeling using the Entity Relationship Model: ER model concepts, notation for ER diagram, mapping constraints, keys, Concepts of Super Key, candidate key, primary key, Generalization, aggregation, reduction of an ER diagrams to tables.

5 Sessions

UNIT III.

Relational data Model and Language: Relational data model concepts, integrity constraints, entity integrity, referential integrity, Keys constraints, Domain constraints, relational algebra.

5 Sessions

UNIT IV

Introduction on SQL: Characteristics of SQL, advantage of SQL. SQL data type and literals. Types of SQL commands. SQL operators and their procedure. Tables and views. Queries and sub queries. Aggregate functions. Insert, update and delete operations, Joins, Unions, Intersection, Minus.

7 Sessions

UNIT V

Data Base Design & Normalization: Functional dependencies, normal forms, first, second, third normal forms, loss less join decompositions, normalization using FD, MVD, and JDs, alternative approaches to database design.

4 Sessions

UNIT VI Transaction Processing Concept: Transaction system, Testing of serializability, serializability of schedules, conflict & view serializable schedule, recoverability, Recovery from transaction failures.

4 Sessions

Text Books: Date C J, “ An Introduction to Database Systems”, Addision Wesley

Korth, Silbertz, Sudarshan,” Database Concepts”, McGraw Hill

Reference Books:

Ramkrishnan, Gehrke, “ Database Management System”, McGraw Hill



87

Bipin C. Desai, “ An Introduction to Database Systems”, Gagotia Publications Majumdar & Bhattacharya, “Database Management System”, TMH


88

MMCCAA44007722:: IINNTTEERRNNEETT PPRROOGGRRAAMMMMIINNGG AANNDD VVIISSUUAALL BBAASSIICCSS ((MMBBAA))

Prerequisite: Common approaches for this class include lecture, written assignments, presentations, and small group & team exercises. The success of the course will depend upon student’s understanding of concepts and the way they relate these with real life corporate. A proper methodology will be followed to make the students aware about Internet programming and visual basics. Objectives of the Course:

To describe basic Internet Protocols. Explain JAVA and HTML tools for Internet programming. To enable students to get an idea about visual basic language


Hours

UNIT I.

INTRODUCTION TO WEB: Internet: Internetworking, Concepts, Internet Protocol Addresses, WWW Pages & Browsing, Security, Internet Applications, Analog & Digital Signals, Bandwidth, Network Topology.

5 Sessions

UNIT II.

More About Web: Packet Transmission, Long Distance communication, Network Applications. E-mail. URL, Domain Name System, Overview of HTTP,HTTP request response, generation of dynamic web pages, cookies.

5 Sessions

UNIT III.

HTML, An Introduction, Basic HTML, Formatting and Fonts, Commenting Code, Anchors, Backgrounds, images, Hyperlinks, Lists, Tables, Frames, simple HTML Forms, XHTML. Introduction to dynamic HTML.

5 Sessions

UNIT IV

Introduction to Visual Basic: Event-driven Programming, Starting and Exiting VB, Understand VB Environment, Project Explorer, Properties Window, Toolbox, Form Layout Window, Property Pages, Getting Help, Saving Project, Printing Project, Running Applications.

5 Sessions

UNIT V

How to code in Visual Basic: Code Window, Naming Conventions, Variables ( all datatypes ) - Byte, Boolean, Integer, Long (long integer), Single (singleprecision floating point), Double (double-precision floating point), Currency (scaled integer), Decimal, Date, Object, String (variable- length), String (fixed-length), Variant (with numbers), Variant (with characters), User- defined (using type), Scope (Global, Local, Static), Constants

5 Sessions

UNIT VI

VISUAL BASICS: Functions and control statements String Functions, Mathematical Functions, Date Functions, Data type Conversion Functions. Control Statement: IF and IIF Statement, Select Case Statement, Do Statement, For Statement Exit Statement.

5 Sessions

Reference Books:

Deitel, Deitel and Nieto, “Internet and World Wide Web – How to program”, Pearson Education Publishers, 2000.

R. Krishnamoorthy & S. Prabhu, “Internet and Java Programming”, New Age International Publishers, 2004.

Thomno A. Powell, “The Complete Reference HTML and XHTML”, fourth edition, Tata McGraw Hill, 2003.



89

Course Outline

Finance in Retail Operations

Course Code: MBA 4019 Year: II Trimester: IV Max. Hours: 30


To prepare for a career in ―Finance in Retail Operations‖

To share the concepts and frameworks of Financial Dimensions of Retailing

Have a understanding of various financial analysis techniques in Retail Operations

Practices.

Assisting in the incorporation of financial strategy in the retail organization‘s goals and

objectives.

UNIT – I

Introduction, Merchandising Transactions - Income measurement

for a Merchandising company — Revenue from sales - Cost of

goods sold -Operating expenses - Work sheet for Merchandising

Company – Classified Financial Statements.

(5 Sessions)

UNIT –II

Management of Debtors - Objectives - Credit standard norms –

Credit analysis - Determination of credit policy - Management of

cash - Motives –Cash planning and control - preparation of cash

budget in Retail Management

(5 Sessions)

UNIT – III

Costing - Cost concepts - Cost classification – CVP analysis -

BEP calculation - Cost control - Cost reduction technique and

tools in Retail business (5 Sessions)


UNIT – IV

Pricing the merchandise in Retail, Pricing Objective and

Policies; Interaction between Retailer‘s pricing Objectives and

other Decisions; Specific Pricing Strategies; Basic Markup

Formulas; Markdown Management

(5 Sessions)

UNIT – V Management of Working Capital - Meaning - Significance -

Types; Factors Determining working capital needs in retail (5 Sessions)

Preamble: Financial retailing gives more exposure of financial and accounting dimensions

apart from retail marketing practices. This knowledge will explore more opportunities apart

from marketing domain to financial domain that are still not explored. This course will create

awareness about the accounting procedures, cost concepts and working capital practices in

Retail Management.


90

business - optimum working capital— working capital cycle.

UNIT – VI

Financial Merchandise management, Inventory Valuation: The

Cost and Retail Methods of Accounting; Merchandise

Forecasting and Budgeting; Unit Control System; Financial

Inventory Control. Financial Implications of Retail Strategy

(5 Sessions)



Reference books:

Retail Management; Michael Levy, Barton A Weitz, & Ajay Pandit; The McGraw Hill

publications.

Retail Management, Chetan Bajaj, Rajnish Tuli, & Nidhi V Srivastava; Oxford

University Press.

Retail Management: A strategic approach, Barry Berman and Joel R. Evans; Prentice-

Hall, Inc.

Cost. Accounting: Principles and Practice; Manash Dutt; Pearson Education, India

Financial Management; S.N. Maheswari; Sultan Chand & Co. New Delhi


91

Course Outline

Fundamentals of Retail Management



Understand effective methods and strategies required for retail management.

Understand how to utilize resources and techniques used in retail management.

Understand analysis of store location, merchandising, products and pricing.

UNIT – I

Introduction to Retailing – Definition and Concept, Functions of

Retailing, Significance of retail industry, Marketing retail

equations, Marketing concepts applied to retailing, Driving

Forces for Retailing.

(4 Sessions)

UNIT –II

Understanding the Retail Consumers- The factors influencing

retail shopper, Consumer decision making process, changes in the

Indian consumer, the use of market research as a tool for

understanding markets and consumers

(5 Sessions)

UNIT – III

Retail Formats and Theories- Theories of retail development,

Concept of retail life cycle, Classification of retail stores.

Choosing a Store Location: types of locations, steps involving in

choosing a location, trade areas and their evaluation

(6 Sessions)


UNIT – IV

Retail Merchandising- The concept of merchandising, the

evolution of merchandising function in retail, Store design and

Layout, The Store and its Image, The External Store, Internal

Store, Display, Visual Merchandising and Atmospherics

(5 Sessions)

UNIT – V

Managing Retail Business: HRM in retail, Retail Organization

and Operations Management, Financial Dimensions, Managing

Retail Services. Service Characteristics, Branding, Perceptions

of Service Quality.

(5 Sessions)

UNIT – VI

Retail in India: Evolution and Size of retail in India – Drivers of

retail change in India, Foreign Direct Investment in retail –

Challenges to retail developments in India. (5 Sessions)

Preamble: This course will develop knowledge of contemporary retail management issues at

the strategic level and helps the students in analyzing the retailing works, specifically the key

activities and relationships. It also provides an academic underpinning to the above through

the application of retailing theory and research.


92

Global retail markets: Challenges and Threats in global retailing.



Text Books:

Berman B and Evans J.R - Retail Management (Pearson Education, 9th Ed.)

Reference Books:

Michael Levi M and Weitz BW - Retailing Management (Tata McGraw Hill, 5th Ed.)

Swapna Pradhan – Retailing Management – Text and Cases, Tata McGraw Hill – 2nd

edition, 2004


93

Course Outline

Shoppers Behavior & Selling Skills



To prepare for a career in ―Retail business ‖

To expose the students to with shoppers behaviors in Indian context in retailing

Outline the functions of selling in different contexts and introduce the concept of ethical

behavior in selling

Make candidates aware of factors influencing customers‘ purchasing decisions

Have the knowledge of how to ‗sell‘ themselves

UNIT – I

Introduction to the Study of Shoppers behaviour, dynamics of

shopping -

Demographics of shopping (Men, Women and Kids) factors

influencing Shoppers Behaviour - Shoppers Behaviour in Indian

Environment

(4 Sessions)

UNIT –II

Shopper Decision Making Process - Need/Problem

Recognition -Information Collection - outlet selection and

Purchase Alternative evaluation in shopping - Shopping Behavior

- Post of Purchase Behavior.

(6 Sessions)

UNIT – III

Influence of Culture, Cross Culture & Sub Culture on Shoppers

Behavior, Influences of Social class on Shopper's Behavior,

Element of Perception -Learning-Attitude, Motivation and

Motives & Shoppers Behaviour

Shopper Delight - e-shopper Behaviour

(5 Sessions)


UNIT – IV Functions of the sales role - Satisfying the customer ,Closing the sale ,Helping the sales person‘s

organization achieve its objectives ,Retaining customers, Getting (5 Sessions)

Preamble: Shopper’s behavior course will provide the understanding about different

consumers and their motives for shopping. This study will help in understanding consumers

and their opinion towards retailing in Indian context.

This course will provide the understanding about the concept and techniques of selling. This

will also enlighting the ethical issues in selling to develop customer satisfaction.


94

referrals and repeat business

Roles of a sales person in a variety of selling situations- Retail sales ,Field sales ,Telemarketing, telephone sales support

UNIT – V

Basic influences on customers’ buying behavior

The buying process, AIDA model,

Internal (personal) influences on buyer behaviour:

External influences on buyer behaviour: Marketing by competitors,

Opinion formers and other influencers

(5 Sessions)

UNIT – VI

Identify sales activities in the sales cycle-

Pre-Sale: Finding potential customers/prospecting, Making

appointments ,Preparation

Sale: Rapport building/ice-breaking ,Need/problem identification,

Presentation, Handling objections, Closing the sale

Post-Sale: Processing the order, Follow-up contact

Ethical selling-Truth, Honesty, Professionalism

(5 Sessions)



Text Book:

Berman, Evans ,Retail Management, Pearson publication, New Delhi

Levy, Weitz, Pandit ,Retailing Management, TMH Publication,New Delhi

Still, Cundifts, Govani ,Sales Management, Pearson Publication,New Delhi

Sahu & Raut ,Salesmanship & Sales Management, Vikas publication

Reference books:

Paco Underhill : Why we buy - the ScienceofShopping, SIMON & SCHUSTER

Rockefeller Center, NewYork.

ICFAI: Retailing Sector, 1CFAI Press, Hyderabad, Andhra Pradesh.

S.Ramesh Kumar :Conceptual Issues in Consumer Behaviour, Pearson Education,

Delhi, India


95

Course Outline

Environmental Management for Rural Development



Introduction to the principles and practices of environmental management.

Its ambit also covers the management of dry land agriculture.

Paper aims to equip students with basic skills required for dealing with land and water

management projects putting people at the centre stage.

UNIT – I

Introduction to Environmental management

Self, Society, and Environment, Preservation vs. Conservation,

Fundamental Causes of Environmental Problems, Opposing

Values and Viewpoints on the Environment, Literature and

the Environment

(3 Sessions)

UNIT –II

Environmental policy

Introduction to Public Policy, Environmental Policy/Politics,

International Environmental Law, International Environmental

Politics.

(4 Sessions)

UNIT – III

Land management

Soil, formation processes and factors, physical, chemical and

biological composition and properties of soil, soil classification.

Manures and fertilizers importance of organic matter for soil,

manure and compost preparation green manuring, use of

fertilizers, soil testing.

(8 Sessions)


UNIT – IV

Water Management

Water : Importance source and various uses. Concept, principles

and practices of people‘s friendly watershed management water

conservation factors influencing soil erosion and damages. (5 Sessions)

UNIT – V

Forestry

Definition & classification; Definition of Forest – General,

Ecological and Legal classification of forests based on method of (6 Sessions)

Preamble: This paper introduces the students, coming from disparate backgrounds, to the

basics of Environmental Science. Major themes and issues confronting our present day

environment are introduced in this paper from a scientific perspective.

The paper also deals with the human dimension of development and environment. It aims to

provide adequate insight on management of natural resources by imparting training in tools

and methodologies of ecological and environmental economics.


96

regeneration, Age, composition, objects of management and

Legal status. Forest types of India. Extent, Role and importance

of forests to rural/tribal people

UNIT – VI

Global issues in environmental management

Impact of human activities of developmental and non-eco-

friendly technologies on environment. Global concern for

Environment.

(4 Sessions)



Text Books:

William Dudley: The Environment: Opposing Viewpoints. Opposing Viewpoints Series.

Greenhaven Press, 2001.

Reference Books:

Craig. J.R., Vaughan. D.J., Skinner. B.J., 1996, Resources of the Earth: origin, use, and

environmental impact, 2nd Ed. Prentice Hall, New Jersey.

Klee. G.A, 1991, Conservation of natural resources.. Prentice Hall Publ. Co., New Jersey.


97

Course Outline

Inclusive Growth for Sustainable Development



To develop an understanding of relevance of inclusive growth for a developing economy

To enable the students to explore the various dimensions of sustainable development and

inclusive growth

UNIT – I

Inclusive Growth

Meaning, Rationale, Need, Evolution of Inclusive Growth

Inclusiveness, Growth and Gender Equity

Inclusive Growth Focus on Employment

Inclusive Growth and Economic Development

Inclusive Growth and Globalization

(5 Sessions)

UNIT –II

Inclusive Growth in India

India’s Growth : Past Performance and Future Prospects

Financial Inclusion: A Step towards Inclusive Growth

Equity and Growth, Inclusion Dynamics of Gender Disparities

in India

SWOT Analysis of Inclusive Growth Initiatives

(5 Sessions)

UNIT – III

Policy Framework for Inclusive Growth in India

Expedition for Inclusive Growth : Continuity and Constraints

in Indian Economic Policies

Environment, Development and Inclusive Growth in India

Regulatory and Policy Framework for Inclusive Growth in

(5 Sessions)


evidence related to inclusive growth and sustainable development. Major topics include

gender equity, relevance of inclusive growth in economic development, policy framework,

market and non-market mechanism for inclusive growth and role of financial bodies for

inclusive growth. Emphasis will be put on live field cases of success stories of inclusive growth

in India.


98

India

The way forward: Good and inclusive growth policies tailored

to real-world challenges


UNIT – IV

Sustainable Development & Inclusive Growth

Role of Inclusive Growth in Sustainable Development

Natural Capital: Managing resources for Sustainable Growth

Physical Capital: The role of Infrastructure in Inclusive Growth

(5 Sessions)

UNIT – V

Inclusive Growth: Influencing Firms, Consumers, and Policy Makers

through Market and Nonmarket Mechanisms

Incentivizing: Providing effective market signals to spur green

growth

Informing and nudging: Using information and framing to

influence economic actors

Imposing: Using rules and regulations

(5 Sessions)

UNIT – VI

Inclusive Growth : The Role of Banks in Emerging Economies

Microfinance: As a vehicle of Financial Inclusion

Rural Credit: A New Model of Credit Delivery for Inclusive

Growth

Financial Innovation for Inclusive Growth

(5 Sessions)



TEXT BOOKS:

Tandon B. B & Vasudeva P.K. (2010). Inclusive Growth and Sustainable Development: Ideal for

Indian Economy. Neha Publishers & Distributors. ISBN: 8184502621

World Bank Group (2012). Inclusive Green Growth: The Pathway to Sustainable Development.

World Bank Publications. ISBN: 0821395513

REFERENCE BOOKS:

Raj Kn Ashoka. (2010). Inclusive Growth. Orient Longman Limited. ISBN: 812503045X.

Katuri Nageswara Rao. (2009). Inclusive Growth: Global Perspective. ICFAI University Press. ISBN-

10, 8131424715.

http://www.infibeam.com/Books/orient-longman-publisher/


99

Dholakia J R. (2008). Perspectives on Inclusive Growth in India. ICFAI University Press. ISBN:

8131415279

Course Outline

Non Government Organisations Management



To introduce the students to NGO Sector and familiarize students with concept of NGOs and civil

society

To provide sound understanding of the issues faced by NGOs.

To reflect on the impact and implication of the management and organizational challenges faced

by NGOs.

To equip students to manage all aspects of NGO Manpower, Finance, Marketing and Project

Management.

UNIT – I

Introduction, Evolution, Concept, Function and types of NGOs.

Registration method of NGOs: As a Charitable Trust, Registered

Society and Company. (5 Sessions)

UNIT –II

Memorandum Of Association , NGO‘s activities in modern

world, Strengths of NGO, Staffing and Funding of NGOs

Economic, Investment and Political Activities of NGOs,

Dissolution of NGOs.

(6 Sessions)

UNIT – III

Tax laws for NGOs, General Scheme, Corpus donations,

Business income, Disqualification from Exemption, Tax

deduction for Donors, Reporting foreign Contributions, and

Customs Duties.

(4 Sessions)


UNIT – IV

The Indian Rural/Urban Development Strategy, CAPART, NGO

and Civil societies. Main potential Contributions of NGOs to

society, current barriers to NGOs (5 Sessions)

UNIT – V

Marketing of Non-profit organizations:- Concept, Characteristic

of NPO, Marketing procedure of NPO, Models of social

marketing, NGO Accountability & Global Governance, Internal

control and management practices

(5 Sessions)

UNIT – VI

International Agencies supporting NGOs: UN Agencies, donor

Agencies, Asian Development Bank, World Bank. Premier NGO

of India: PRADHAN, RAMKRISHAN MISSION, DISHA,

SEVA MANDIR.

(5 Sessions)


Preamble: The course would help students understand various development issues and how

the knowledge related to NGO management would help in resolving these issues. It would also

help in formulating strategies in various social contexts, in order to empower the

underprivileged sections of the society.


100


Text Books:

Ovasdi, J. M. (2009). Management of NGOs. 3rd

Edition. New Delhi: Macmillan Publication.

Reference Books:

Mahajan, S. (2008). NGO Management. 1st Edition. New Delhi: Pearls Books Publication.

Jordan, L. & Tuijl, P. V. (2007). NGO Accountability Politics, principles and Management. 4th

Edition. Earthscan Publication. London.


101

Course Outline

Management of Innovation and Research and Development



To enable students understand the managerial aspects of innovation.

To develop skills for framing innovation strategies in organizations.

To develop understanding about how people and technology integrate in organization.

To understand the significance of research and development in the current scenario.

UNIT – I

Introduction & Managerial aspects of Innovation function

Introduction, Components of Innovation, Types of Innovations,

Models of Innovation Processes, Evolution and characteristics of

Innovation Management, Key drivers of Innovation, Factors

influencing Innovation.

(5 Sessions)

UNIT –II

Organizing for Innovation : Introduction, Factors influencing

organizational design, Developing Innovation Strategy,

Characteristics of creative organization, Framework for

innovation and creativity in the organization.

(4 Sessions)

UNIT – III

Technological Innovation: Competitive advantages through new

technologies: product development – from scientific breakthrough

to marketable product – Role of Government in Technology

Development. Linkage between technology, development and

competition, Managing Intellectual Property.

(6 Sessions)


UNIT – IV

Human Aspects in Technology Management: Integration of

People and Technology, Organizational and Psychological

Factors. Social Issues in Technology Management:

Technological Change and Industrial Relations, Technology

Assessment and Environmental Impact Analysis.

(5 Sessions)

UNIT – V

Research and Development Management

Introduction, Meaning, Objectives, Significance, Classification

of R&D according to R&D type, process phase, measurement

level, purpose of measurement and measurement perspective.

(5 Sessions)

Preamble: Common approaches for this class include lecture, written assignments, presentations, and

small group & team exercises. The success of the course will depend upon student’s understanding of concepts

and the way they relate these with real life corporate. A proper methodology will be followed to make the

students aware about the emerging Innovation practices and research and development techniques.


102

Technology development approaches, Performance of R&D

management in Indian scenario.

UNIT – VI

Financial Evaluation of R&D Projects

Introduction, Cost effectiveness of R&D,R&D financial

forecasts, Project selection,Evaluating R&D ventures,

Conflicting views of managers, Allocation of resources, R&D

programme planning and control, Project management, Project

Planning and Control techniques.

(5 Sessions)



Reference Books:

Managing Technological Innovation – Twiss, B. -. Pitman.

Strategic Management of Technology & Innovation – Burgelman, R.A., M.A. Madique,

and S.C. Wheelwright -. Irwin.

Strategic Management of Technological Innovation – Schilling – McGraw-Hill, 2nd ed.

Managing Technology and Innovation for Competitive Advantage – V K Narayanan -

Pearson Education Asia

Handbook Of Technology Management – Gaynor – Mcgraw Hill


103

Course Outline

Technology Policy



This course is designed to enable students to:

Understand the concept and need of technology policy in developing country like

India.

Identify the various important issues related to policy formulation, implementation,

evaluation and control.

Appreciate the role of technology policy in development of best and cost effective

manufacturing methods.

Identify and evaluate the effectiveness of technology policy.

UNIT – I

Introduction to Technology Policy

Understanding of the links between science, innovation and

technological change ,basic science policy, Need of a technology

policy, various components of technology policy, role of

innovation and technology progress in globalised economy,

developing research and development programs in crafting a

sound technology policy, role of policy makers in developing a

technology policy

(5 Sessions)

UNIT –II

Technology policy implications in knowledge-based economy

The Essential Features of the New Knowledge-Driven Economy,

Consequences for Innovation & Technology Policy, Policy

Priorities for the Knowledge-Driven Economy, Recent Changes

in our understanding of the Innovation Process and the Role of

Knowledge in technology policy making

(5 Sessions)

UNIT – III The technology policy development process (5 Sessions)

Preamble: The future depends on our ability to resist the imposition of technology which is

obsolete or unrelated to our specific requirements and of policies which tie us to systems which

serve the purposes of others rather than our own, and on our success in dealing with vested

interests in our organizations: governmental, economic, social and even intellectual, which

bind us to outmoded systems and institutions. This course will helps to understand the various

issues related to technology policy framing & its successful application in development of

sound technology and making the people’s life better.

.


104

Formulation of technology policy, purpose and scope of

formulating a technology policy, precautions taking while

formulating technology policy, stakeholder involvement in

formulating a policy


UNIT – IV

Policy implementation process

Need of an efficient technology policy implementation, role of

resources and timelines, Training, communication, proper

documentation in policy implementation, hurdles faced during

implementation process, policy implementation strategies

(5 Sessions)

UNIT – V

Technology Policy monitoring, evaluation and review

Identifying policy performance indicators, developing a

monitoring plan, scrutiny of documentation, records and reports,

and action planning and action plans, deciding the responsibility

and authority for monitoring process

(5 Sessions)

UNIT – VI

New directions in research and technology policy

Modern research in innovation and technological change,

focusing on their implications for technology policy, the changed

policy environment, Conditions for Successful Technology

Policy in Developing Countries, identifying core policy issues,

investment in policy development for developing

competitiveness

(5 Sessions)



Text Books:

Foray Dominique , 2009, The New Economics of Technology Policy:, Edward

Elgar Publishing.

Reference Books:

Akhilesh, K.B. (Ed.) 2013, Emerging Dimensions of Technology Management,

Springer-Verlag.

Meissner, Dirk; Gokhberg, Leonid; Sokolov, Alexander (Eds.) 2013, Science,

technology and Innovation Policy for the Future, Springer-Verlag.


105


106

Course Outline

Business Intelligence


COURSE OBJECTIVES:

To provide the student a solid understanding of modern information system. To provide a basic understanding of the concept of business intelligence from both a

technical and a person/organization perspective. To clarify the role of business intelligence to gain business advantages

UNIT – I

Introduction

Introduction to Information Systems and Business Intelligence, business

pressures- response-support model, components, benefits and applications,

business intelligence processes, costs, fitting BI with other technology

disciplines issues and future of Business intelligence

(5 Sessions)

UNIT –II

Business intelligence architectures Business intelligence architectures, cycle of a business intelligence analysis,

Enabling factors in business intelligence projects, Development of a

business intelligence system, successful Bi implementation, major tools and

techniques, Ethics and business intelligence

(5 Sessions)

UNIT – III

BI Concepts Data Sources, ETL - Data Transfer Processes, Data Repositories, Final User

Tools

Definition of data warehouse, Data warehouse architecture and process, data

warehousing - development, implementation, administration and security

issues, The role of mathematical models for decision making Data

Warehouse Processes - Query and Reporting, Executive Information

Systems (EIS)

(5 Sessions)


UNIT – IV Data Mining

Fundamental Concepts, Data Mining process, Data Mining Techniques,

Data Mining Issues and Challenges, The Business Context of Data Mining (5 Sessions)

Preamble: Organizations rely on computer-based information systems for capturing, analyzing,

and distributing the information required to develop, implement, and evaluate corporate strategies

in all functional areas. Managing data as a corporate resource requires a deep understanding of

business processes and of the underlying structure of the data needed to support them.

Business Intelligence is a set of methodologies, processes, architectures, and technologies that

transform raw data into meaningful and useful information used to enable more effective strategic,

tactical, and operational insights and decision-making. The focus of this course is on concepts

central to the management of data resources and the development of business intelligence

capabilities.


107

- Data Mining for Process Improvement, Marketing, Data Mining for

Customer Relationship Management, Data Mining as a Research Tool

UNIT – V

BI and strategy Business intelligence capabilities, BI tools and vendors, technologies

enabling business intelligence, BI implementation and integration issues,

Business Performance Management –technologies and applications

(5 Sessions)

UNIT – VI

Competitive Intelligence

Concept and importance, Factors influencing CI, sources of CI, framework

for competitive analysis, Market research as a source of CI, analysis and

verification of intelligence, ethical issues

(5 Sessions)



Text Books:

Turban E, Sharda R (2007), Business Intelligence: A Managerial Approach, Pearson

Prentice Hall

Carlo Vercellis (2009), Business Intelligence: Data Mining and Optimization for

Decision Making, John Wiley and Sons


108

Course Outline

Advance Project Management



To develop human resources with the basic competence in and sound understanding of

the theory and practice of Project Management.

To introduce students to the purpose, principles, problems and challenges, concepts,

techniques and practice of the Project Management and its various facets: impart skills in

Project Planning, execution and control methods, introduce students to Project

Management Software and application

UNIT – I

Project Management in Retrospect:-Project Management as a

discipline, Project Management – A vehicle for Value creation,

Role of a Project Manager (4 Sessions)

UNIT –II

Linking Strategy to Project Management:- Project Selection

Techniques (Project Feasibility & Detailed Project), Project

Financing, Project Cost Management (EVM) (4 Sessions)

UNIT – III

Advanced Concepts, Tools & Techniques: - Project Time

Management Techniques, Project Quality Management, TOC &

CCPM (7 Sessions)


UNIT – IV

Global Procurement & Managing relationships:- -

Procurement Management (including Global Procurement

Management), Managing Customers, contractors & sub-

contractors

(6 Sessions)

UNIT – V

Project Leadership & Managing Human Resource:- The

organizational & managerial control, Building the Project Team,

Leading Effective Teams, Motivation – Theories Applications (4 Sessions)

Preamble: Project consumes resources and project generates revenue. Hence projects are

the back bone of any economy. The range of activities that can be covered under the head

'Project' is so wide that it almost encompasses all economic activities. Project Management

deals with the identification of Project opportunities, formulation of profitable project profiles,

procurement of finance for the project implementation, scheduling of project activities in such

a way to complete the project with minimum cost possible cost/time, monitoring of the project

after its implementation.

Thus Project Management offers an interesting study of the resources utilization and is gaining

importance as a separate field of study, since the future lies in the optimum resource

utilization.


109

UNIT – VI

Risk Management :- Concept of risk & risk management, Project

risks identification and their impact, probability matrix,

analyzing and prioritizing risks, planning of risk management,

risk register, risk responses, monitoring & control

(5 Sessions)



Text Books:

Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd.

Publishers

Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd.

Publishers

Reference Books:

Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.

Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill

Publication.

Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.

Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project.

New Delhi: Tata McGraw-Hill Publication.

Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd

Edition. Que

Press

Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a

Highly Successful Project. 1st Edition. FT Press.

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=S.+Choudhury

http://www.pearsoned.co.in/web/authors/3360/Richard_Newton.aspx


110

Course Outline

Demand & Business Forecasting



Upon successful completion of this course, students would be able to:

Explain the importance of forecasting.

Explain the types of forecasting models.

Solve forecasting problems with softwares.

UNIT – I

Concept, objective and classification of Business forecasting,

Characteristics of Good Forecast, forecasting accuracy,

constrained forecast, Forecast Value Added (FAV) analysis,

Design of forecasting system. Concept of Demand forecasting,

Demand Volatility.

(7 Sessions)

UNIT –II

Models of Demand Forecasting: Extrapolative, Causal and

Subjective judgmental models. Sources of data for forecasting.

Selection of forecasting method: Selection Tree. (5 Sessions)

UNIT – III

Judgmental forecasting Method: Concept and scope. Tools:

Executive opinions Delphi technique, Sales forces polling,

Consumer surveys. (3 Sessions)


UNIT – IV

Extrapolative forecasting Method: Moving average, Exponential

Smoothing, time series, components extraction. Trend equation

analysis. ARIMA model and Box-Jenkins approaches of

forecasting.

(5 Sessions)

UNIT – V

Causal forecasting Method: Multiple regression model for

forecasting, using EXCEL and SPSS soft-wares. Focus

Forecasting technique, Collaborative Planning Forecasting and

Replenishment (CPFR) model.

(6 Sessions)

UNIT – VI

Forecasting errors: Concept of forecasting error, Sources of

errors, various measurements of forecasting error-RSFE, MFE,

MAD, MSE, MAPE, TS. (4 Sessions)


Preamble: This course provides an introduction to the functional area of production and

operations management, with special reference to forecasting. It includes various models for

forecasting models used in real world, which will be discussed with software’s.


111


Text Books:

Bedi, Kanishka. (2007). Production & Operations Management. Oxford University

Press..

Reference Books:

Everet, Adam Jr. (2004).Production and Operations Management .Prentice-Hall.

Ashwathapa, K. & Shridhara, Bhat, K. (2007). Production and Operations Management.

Himalaya Publishing House

Chunawala & Patel. (2007) Production and Operations Management. Himalaya

Publishing House.

Mahadevan, B. (2008). Operations Management-Theory and Practice. Pearson Education.

R, Panneerselvam. (2005). Production and Operations Management. New Delhi: PHI

Case Studies:

Air Traffic Forecasting by Airbus

Bedi, Kanishka. (2011). Production & Operations Management (pp 686-692). Oxford

University Press.

Suggested Websites :

http://www.sciencedirect.com

http://www.emeraldinsight.com

http://fisher.osu.edu/jom

http://www.elsevier.com

http://www.poms.org

http://www.sciencedirect.com/

http://www.emeraldinsight.com/

http://fisher.osu.edu/jom

http://www.elsevier.com/

http://www.poms.org/


112

Course Outline

Operations Strategy



Develop students' understanding of the strategic impact of operating decisions and the

trade-offs inherent in these choices.

Introduce students to the basic components of an operating strategy, including

architecture, systems, and process technology.

Provide analytical tools and conceptual frameworks for both assessing and designing

operating strategies that fit with broader competitive goals of the company.

Stimulate critical thinking about emerging concepts and ideas in the field of operations

strategy.

UNIT – I

OPERATIONS STRATEGY & COMPETITIVENESS: Operations Management in Modern ERA, operations Strategy-Concept,

The operations strategy matrix, Framework for Operations Strategy in

Manufacturing and Services. Operations performance objectives

Measuring Operations Performance,

(4 Sessions)

UNIT –II

MANUFACTURING STRATEGY CONCEPTS: Manufacturing

Strategy(lean Manufacturing) , Capacity strategy-overall level of

operations capacity, Capacity change, Supply network strategy-

Traditional market-based supply, Partnership supply, Supply chain

instability, Network management-Coordination, matching supply

network strategy to market requirements.

(5 Sessions)

UNIT – III Process’ Technology strategy And Development & Improvement : Suitable dimensions for characterizing process technology, Evaluating

(6 Sessions)

Preamble: This course provides a framework to describe and formulate an operations

strategy , understand and evaluate the key decisions in operations that have a substantial

impact on a firm's competitive position. Thus, the word strategy has two connotations:

formulating an operational strategy (long-term plan) and making strategic (important)

operational decisions.. The course will also examine today's critical strategic issues such as

outsourcing and globalization. Beyond integration of manufacturing decisions with business

strategy, manufacturing and operations strategy emphasizes the concept of operations as a

source of competitive advantage. Using the broad notion of manufacturing, a company's

strength in manufacturing and operations can be the basis of competitive position. A

competitive advantage can accrue through superior product development, cost, quality,

features, etc.


113

process technology-Evaluating feasibility, Evaluating acceptability,

Evaluating market and resource acceptability, Evaluating vulnerability.

Improvement Strategy– Process Improvement , Importance–

performance mapping, The sand cone Theory


UNIT – IV

DEVELOPING OPERATIONS STRATEGY: Deploying

capabilities in the market ,The strategic importance of

product and service development, Product and service

development as a process

Checking markets, Outcome of Market debate –Order Winners,

Order Qualifiers.

(6 Sessions)

UNIT – V

SUSTAINABLE ALIGNMENT FOR OPERATIONS

STRATEGY: Sustainable Alignment, Formulation models for

alignment, practical challenges of formulating operations

strategies, ‗New‘ approaches to operations-Waste elimination,

Business process Reengineering

Quality as strategic factor – CAD/CAM/CIM, Delivering Value

to customer.

(4 Sessions)

UNIT – VI

INFRASTRUCTURE DEVELOPMENT: operations

implementation, Implementation risk – market and

operations performance becoming out of balance, Forms of

organisation structure Importance, issues involved – organizational issues operational

approaches to improving delivery system, controlling operations

(5 Sessions)



Text Books:

Slack and Lewis. (2003). Operations Strategy. Prentice Hall.

Hill Irwin. (2002) Manufacturing Strategy. McGraw-Hill.

Miltenburg.(1995). Manufacturing Strategy: How to formulate and implement a winning

plan. Productivity Press.

Reference Books:

Hayes, Pisano and Upton. (2008)Strategic Operations: competing through capabilities

.The Free Press.

David Garvin. (2009)Operations Strategy. Prentice Hall.


114

Course Outline

Corporate Governances & Business Ethics

Course Code : MBA5001 Year: II Trimester: V Max. Hours: 30


To provide an overview of current thinking and developments in the field of corporate

governance

To enable students critically examine the ethical dilemmas and to understand the

importance of ethical principles and governance in globalised economy.

To develop an understanding of ethics and values in the business community and their

relationship to corporate governance.

UNIT – I

Corporate management: Understanding a corporate,

management vs. governance, corporate meetings,

Conceptual framework of corporate governance : Concept,

principles & need of Corporate Governance, Benefits of good

Corporate governance ,

Theories of Corporate Governance – Agency Theory,

Stewardship Theory, Stakeholder Theory,

Models of Corporate governance – the outsider & insider

model, US & UK ,Japanese and Indian model, Mechanism of

Corporate governance

(5 Sessions)

UNIT –II

Corporate Governance Committees- Cadbury Committee on

CG1992, Hampel Committee 1995, Confederation of Indian

Industry (CII) 1996, Narayana Murthy Committee Report2003,

Dr. J.J.Irani Report on company Law 2005, Challenges & Future

of Corporate Governance in India.

(5 Sessions)

Preamble: Corporate governance is a system of making Management accountable towards

the stakeholders for effective management of the companies. It is also concerned with the

morals, ethics, values, parameters, conduct and behaviour of the company and its

management. The importance of corporate governance lies in its contribution both to business

prosperity and to accountability. Good corporate governance is not just a matter of

prescribing particular corporate structures and complying with a number of hard and fast

rules - there is a need for broad principles, which can be applied to the varying circumstances

of individual companies. Understanding of Business Ethics provides a framework to maintain

fair practices, which build trust in the industry and help in long term growth of a company.


115

UNIT –III

Agents & Institutions in Corporate Governance -Role of

Board Of Directors (BOD), Roles, duties & Responsibilities of

Auditors, Auditors failures leading to corporate scams- The

Enron Debacle, Corporate governance in Indian banks,

Corporate Reporting, corporate Disclosure & Investors

Protection in India.

(5 Sessions)


UNIT – IV

Corporate Social Responsibility-Concept, CSR and corporate

governance, CSR and business ethics, Drivers of CSR,

Environmental aspect of CSR, the Indian scene.

(5 Sessions)

UNIT – V

Business Ethics: values and ethics, benchmark of business

ethics, code of ethics for business managers, ethics committee,

benefits from managing business ethics, developing a

comprehensive ethics programme.

(5 Sessions)

UNIT – VI

Indian ethos and management learnings from religious scriptures

including Ramayan, Bhagwat Geeta and Bible etc.

Application of Ethics in various decision areas: ethical Issues

in marketing, operation, finance, human resource & Information

Technology.

(5 Sessions)



Text Books:

Fernando, A.C. (2006),Corporate Governance: Principles Policies & Practices, Pearson

Education.

Reference books:

Mathur,U.C.,(2005),Corporate Governance & Business Ethics, Macmillian.

Christine,A.Mallin,(2008),Corporate Governance, Oxford.

Velasquez,(2007 ),Business Ethics: Concept & Cases, Prentice Hall.

Ferrel, L. and Ferrel, O.C.(2009), Business Ethics: A case perspective, Cengage learning.

Journals :

The ICFAI University Journal of corporate governance. www.iupindia.org

―Journal of Human Values‖ Management centre for Human values, IIM, Calcutta.

http://www.indiastudychannel.com/forum/Indiastudychannel.com/resources/119634-Syllabus-UPTU-M-B-A-Semester-IV-CORPORATE.aspx

http://www.indiastudychannel.com/forum/Indiastudychannel.com/resources/119634-Syllabus-UPTU-M-B-A-Semester-IV-CORPORATE.aspx

http://www.iupindia.org/


116

Course Outline

Project Management

Course Code: MBA5002 Year: II Trimester: V Max. Hours: 30


To develop human resources with the basic competence in and sound understanding of

the theory and practice of Project Management.

To introduce students to the purpose, principles, problems and challenges, concepts,

techniques and practice of the Project Management and its various facets: impart skills in

Project Planning, execution and control methods, introduce students to Project

Management Software and application

UNIT – I

Project Management Overview

Project: Concept, Taxonomy, Project Development Cycle

Project Management: Project Management Concept & Phases,

Top Deliverables, Tools and Techniques for Project Management,

Role & Responsibility of Project Manager

(4 Sessions)

UNIT –II

Project Initiation & Planning

Project Initiation: Project Idea Generation & Screening, Project

Rating Index, Market and Technical Analysis, Project Appraisal,

Cost Estimation, Project Financing

Project Planning: Project Scope Management, Identifying

Project Activities, Work Break Down Structure

(4 Sessions)

UNIT – III

Project Analysis:

Situational Analysis and Specification of Objectives

Conduct of Market Survey, Demand Forecasting, Uncertainties in

Demand Forecasting, Technical Analysis

Financial Estimates and Projections

(7 Sessions)

Preamble: Project consumes resources and project generates revenue. Hence projects are

the back bone of any economy. The range of activities that can be covered under the head

'Project' is so wide that it almost encompasses all economic activities. Project Management

deals with the identification of Project opportunities, formulation of profitable project profiles,

procurement of finance for the project implementation, scheduling of project activities in such

a way to complete the project with minimum cost possible cost/time, monitoring of the project

after its implementation.

Thus Project Management offers an interesting study of the resources utilization and is gaining

importance as a separate field of study, since the future lies in the optimum resource

utilization.


117


UNIT – IV

Project Selection

Key Considerations in Project Selection

RRiisskk AAnnaallyyssiiss iinn PPrroojjeeccttss:: Sources, Measures and Perspectives

on Risk, Decision Tree Analysis, Sensitivity Analysis, Scenario

Analysis, Simulation Analysis, Break-Even Analysis, Hillier

Model,

SSoocciiaall CCoosstt BBeenneeffiitt AAnnaallyyssiiss:: Rationale for SCBA, UNIDO

Approach, Little-Mirrlees Approach

(6 Sessions)

UNIT – V

Project Financing

Capital Structure, Sources of Short-term & Long-term Financing

Venture Capital, Raising Capital in International Markets

(4 Sessions)

UNIT – VI

Project Implementation

Project Planning & Control

Network Techniques for Project Management: CPM, PERT

Post Completion Audits & Abandonment Analysis,

Human Aspects of Project Management

(5 Sessions)



Text Books:

Chandra, P. (2009). Project Management. New Delhi: New Age International (P) Ltd.

Publishers

Nagarajan, K. (2010). Project Management. New Delhi: New Age International (P) Ltd.

Publishers

Reference Books:

Choudhury, S. (2004). Project Management. New Delhi: Tata McGraw-Hill Publication.

Cleland, D. & Ireland, L. (2010). Project Management. New Delhi: Tata McGraw-Hill

Publication.

Heerkens, G. (2010). Project Management. New Delhi: Tata McGraw-Hill Publication.

Heerkens, G. (2010). Project Management: 24 Steps to Help You Master Any Project.

New Delhi: Tata McGraw-Hill Publication.

Horine, G. (2009). Absolute Beginner's Guide to Project Management. 2nd

Edition. Que

Press

http://www.tatamcgrawhill.com/cgi-bin/same_author.pl?author=S.+Choudhury


118

Newton, R. (2008). Project Management Step by Step: How to Plan and Manage a

Highly Successful Project. 1st Edition. FT Press.

http://www.pearsoned.co.in/web/authors/3360/Richard_Newton.aspx


119

Course Outline

Marketing Research



To introduce the student to marketing research.

To have understanding of the various research designs.

To be aware of the different sources of marketing data and the process of gathering such

data.

To prepare the student for conducting marketing research studies.

UNIT – I

Introduction: Definition, Objective, Application and Limitation of

Marketing Research, Marketing Information System, Marketing

Research Process.

Research Design: Overview of Research Designs used in

marketing.

(5 Sessions)

UNIT –II

Primary and Secondary Data: Advantages & Disadvantages of

Primary Data & Secondary Data, Overview of Secondary Data,

literature review, sources available in India.

Introduction to basic Methods of Collecting Data like

Questionnaire Method and Observation Method, Process and

guidelines for preparation of Questionnaire.

(5 Sessions)

UNIT – III

Measurement and Scaling: Types of Scales, Difficulty of

Measurement, Sources of Error, Development of Marketing

Measures.

Introduction to selected Attitude Scales, Limitations of Attitude

Measurement.

(5 Sessions)


UNIT – IV

Sampling: Introduction to Sample and population, Various

Techniques of Sampling, Problems associated with Sampling.

Data Processing and Analysis: Introduction to SPSS, coding and

feeding of data in SPSS.

(5 Sessions)

UNIT – V

Research designs- Descriptive, Causal, Exploratory and Data

Analysis through SPSS. Brief overview of multivariate data

analysis techniques and application of common techniques like

exploratory factor analysis, correlation and regression through

SPSS.

(5 Sessions)

UNIT – VI

Report Preparation: Layout of Research Report.

Introduction to APA format of referencing for Books, Journal

papers, Newspaper, Internet Sources and Magazines. (5 Sessions)

Preamble: This course addresses the use of research tools as an aid in analysis and making

marketing decisions specifically, how the information used to make marketing decisions is

gathered and analyzed.


120



Note:

a. Relevant Case Studies should be discussed and presented in the class.

b. Practical problems should be discussed, analyzed and solved wherever applicable.

c. Students should be exposed to relevant software‘s like SPSS.

d. A mini-project after completion of the second unit should be given to students in group of

e. There should be presentation and evaluation of the same in the class.

Text Book:

Malhotra & Dash. Marketing Research, Pearsons Education, New Delhi.

William G., Zikmund and Babin Barry J. Essence of Marketing Research, Cengage

Learning.

Reference books:

Beri, G.C. (2010). Market Research. New Delhi, India: Tata McGraw Hill.

Cooper, Donald, R., & Schindler, Pamela, S. (2007). Marketing Research: Concept and

Cases. New Delhi, India: Tata McGraw Hill.

Burns, Alvin, C., & Bush, Ronald, F. (2007). Marketing Research. Delhi, India: Pearson

Education.

Suggested Journals:

Journal of Marketing Research

International Journal of Research in Marketing


121

Course Outline

Rural Marketing Management



To create awareness about the applicability of the concepts, techniques and processes

of marketing in rural context.

To familiarize with the special problems related to sales in rural markets.

To help understand the working of rural marketing institutions and agricultural

products.

UNIT – I

Introduction to Rural Marketing: Rural Marketing : Definition,

Characteristics and Dimensions of Rural Markets , Image of

Indian Rural Marketing and Approach to Rural Markets of India, Rural Market Profile, Rural Market in India, Size and Scope

,Environment of Rural Markets in India, Constraints in Rural

Marketing and strategy to overcome the constraints.

(5 Sessions)

UNIT –II

Rural Consumer Behaviour: Factors affecting Rural Consumer

Behaviour, Socio-cultural, Personal, Psychological Factors,

Buying Decision Process, Buying Behavior Pattern, Buying

Evaluation Procedure, Brand Loyalty, Innovation Adoption,

Challenge.

(3 Sessions)

UNIT – III

Rural Marketing Strategies: Segmentation, Targeting,

Positioning for rural market, Product strategies, Pricing strategies,

Distribution strategies, Promotion strategies. (7 Sessions)


UNIT – IV

Rural Market Research: Rural Vs. Urban market research,

Marketing Research Process, Planning the rural research,

Research tools for rural market, Field procedures and rural

realities, Limitations & Challenges in Rural Marketing Research.

(4 Sessions)

UNIT – V

Rural Marketing Communication: Importance of Rural

Marketing Communication, Rural Communication Media, Types

of Rural Communication, Challenges of Rural Communication,

Ways to Achieve Effective Rural Communication.

(4 Sessions)

UNIT – VI

Rural Marketing Network: Intermediaries in the Rural

Distribution Channel, Rural Marketing Institution, Corporate

Presence in Rural India, Problems in Agricultural Marketing, (7 Sessions)

Preamble: The objective of the course is to provide conceptual understanding on the Rural

Marketing with special reference to Indian context and develop skills required for planning of

Rural Products. This course give immense opportunities to understand the rural sector

marketing strategies, and marketing of both agricultural and allied sector products in rural

areas.


122

Marketing of Agricultural Input and Non-farm Products, Role of

Government in Rural Marketing



Text Books:

Pandey, M., and Tewari, D.(2010) The Agribusiness Book: Analysing South Asia.

Lucknow. India: IBDC Publisher.

Gaikwad, V. R. (1973).’A search for the Rural Consumer’in New Opportunities in Indian

Agriculture. Indian Institute of Management, Ahmedabad: Wheeler Publishing.

Gopalaswamy, T.S. (2010) Rural Marketing: Enviroment, Problem and Strategies. New

Delhi, India: Vikas Publishing.

Velayudhan, S.K. (2011). Rural Marketing: Targeting the Non-urban Consumer. New

Delhi, India: Response Books.

Reference Books:

Philip Kotler: Marketing Management, Analysis, Planning Implementation and Control.

Barkar, J.W.: Agricultural Marketing, Oxford University Press, New York.

Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya,

Bombay.

Jonathan Reuvid, Guide to Rural Business (Kogan Page) 2003.

Brown Ben, Practical Accounting for Farm and Rural Business (Lavoisier) 2003.

Suggested Journals:

Indian Journal of Marketing- Associated Management Consultants

Journal of Marketing Management – ICFAI University Press


123

Course Outline

Sales and Distribution Management



Appreciating the inter-dependence and relationship amongst channels of distribution.

Understanding how sales and distribution fits into the big picture of marketing and how

these aspects can be combined to achieve organizational goals.

To analyze decision alternatives and planning and implementation of Sales and marketing

programs

To analyze selection, motivation of channel members and managing conflict.

UNIT – I

Introduction to Sales Management, Difference between sales and

marketing, Styles of selling, Personal Selling and Process of

Personal Selling, Qualities of a Successful Salesman, and Goals

in Sales Management.

(5 Sessions)

UNIT –II Analyzing Market Demand and Sales Potential, Preparation of

Sales Budget, Sales Quota and Designing Sales Territories. (5 Sessions)

UNIT – III Sales Organization, Designing the Structure and Size of Sales

Force, Recruitment and Selection of Sales Force (5 Sessions)


UNIT – IV Motivating, Training and Compensating the Sales Force,

Evaluation and Analysis of sales force. (5 Sessions)

UNIT – V

Distribution Channel: Introduction, importance, types, functions,

and design of Channels.

Overview of Channel Management decisions, Channel conflict

and resolution.

(5 Sessions)

UNIT – VI

International Channels of Distribution.

Major modes of transportation, Multimodal Transport System-

Overview, Containerization, Multimodalism in India.

Third Party Logistics- Service providers, Risks of Outsourcing

and risk management.

(5 Sessions)


Preamble: It is a course designed to give marketing students, an overview and

understanding of sales and distribution function in business and other disciplines. It discusses

various aspects of the sales function ranging from various sales organization structures to the

role of the sales manager in improving sales by hiring, training, motivating and leading the

sales force. The second half of the course deals with the distribution function and discusses

logistics and channel management.


124


Text Book:

Jobber, D. & Lancaster, G. (2008). Selling and Sales Management. New Delhi: Pearson

Education.

Still, Richard R., Cundiff, E. W. & Govoni, N. (2007). Sales Management – Decision,

Strategies and Cases. New Delhi: Pearson Education/Prentice Hall of India.

Spiro, R., Stanton, W. and Rich, G. (2003). Management of a Sales Force. New Delhi:

McGraw Hill.

Reference Books:

Kapoor, S. K., & Kansal, P. (2006). Basics of Distribution Management. New Delhi:

Prentice Hall of India.

Rosenbloom, B. (2008). Marketing Channels: A Management View. New Delhi:

Thomson Learning.

Dalrymple, D. J., Cron, W. L. & Decarlo, T. (2005). Sales Management. New Delhi:

John Wiley & Sons (Asia) Pvt. Ltd.

Journals:

Journal of Sales Management and Personal Selling.

International Journal of Physical Distribution & Logistics Management


125

Course Outline

Industrial Relations and Trade Union



To develop an understanding of the interaction pattern among labor, management and the

state.

To build awareness of critical issues in industrial relations and impart knowledge of the

contents of the labor laws to the stake holders.

UNIT – I

Industrial Relations: Concept, Scope and Objectives,

Significance, Approaches, Principles of good industrial

relations, Role of State, Employers and the Unions in industrial

relation.

(5 Sessions)

UNIT –II

Trade Unionism and Industrial Relations: Labor movement,

Concepts ,Trade union movement, Development of trade

unionism in India, Functions and Problems of trade unions (5 Sessions)

UNIT –III

The Trade Union Act, 1926

Definition of a trade union, Registration of trade union, rights

and privileges of a registered trade union, Duties and liabilities

of a registered trade union, regulations, penalties.

(5 Sessions)


UNIT – IV

Industrial Disputes: Meaning, Causes and forms. Industrial

Relations machinery to solve industrial disputes: Works

Committee, Conciliation-Conciliation Officers--Board of

Conciliation – Court of Enquiry, Arbitration, Adjudication-

Labor Court-Industrial Tribunal - National Tribunal.

(6 Sessions)

UNIT – V

Worker’s Participation in Management: Evolution of

Concept, Objectives of W.P.M, Forms of Worker‘s Participation

in India, Sachar Committee and Varma Committee on Worker‘s

(4 Sessions)

Preamble: Indian Industry is waking up to the challenges thrown in by market economy. To

survive in this highly competitive scenario, managers are being pressurized to improve quality,

to increase productivity , cut down waste and eliminate inefficiency. The collective efforts of

the employer and the employee assumed relevance in this context.

As the expression industrial relation and trade union by itself means relationship that emerges

out of day to day working and association of labor and management. The course aims to fulfill

the need for developing competency to handle IR issues.


126

Participation. Necessary Conditions for effective working of

WPM,

UNIT – VI

Industrial relations in Major Industrialize Economies :An

Overview: Comparative study of Industrial relations in U.K,

Industrial relations in European Union, Industrial relations in

China, Industrial relations in Australia

(5 Sessions)



Text Books:

Mamoria, C. B., Gankar, S.V., & Mamoria, S. (2010). 13th

Edition. Dynamics of

Industrial Relations. New Delhi: Himalaya Publishing House..

Reference books:

Venkata, R. (2010). 13th Edition. Industrial Relations. New Delhi: Oxford University

Press.

Singh, B.D. (2010). Industrial Relations and Labour Laws. New Delhi: Excel Books.

Monappa, A. (2006). 1st Edition. Industrial Relations. New Delhi: Tata McGraw Hill

Publishing Company Ltd.

Singh,P.N.,& Kumar,N.(2010).Employee Relations Management. New Delhi: Pearson

Publication

Srivastava, S. C. (2003). 4th Edition. Industrial Relations and Labour Laws. New Delhi:

Vikas Publishing House Pvt. Ltd.

Journals :

Labor Law reporter.

The Indian Journal of Industrial Relations by Shri Ram Centre (for Industrial relation and

Human Resources), New Delhi Publication.


127

Course Outline

Change Management

Course Code: MBA5007 Year: II Trimester: V Max. Hours:30


To enable students understand variety of approaches to managing organizational change. To make them acquire knowledge, skills and tools that enable a leader/organization to

facilitate change in a pro-active participative style. Identifying the roles of change agent in the process of change within the organization,

examining the barriers to successful implementation, and demonstrate ability to

analyze internal and external threats.

UNDERSTANDING CHANGE

UNIT – I

Organizational Change: Introduction, Types of change, Forces of

change: Internal and external, theoretical framework of

organizational change: life cycle theory, teleological theory,

dialectical theory, evolutionary theory.

Perspectives on organizational change: Contingency and resource

dependence, population-ecology, institutional, evolutionary.

(5 Sessions)

UNIT –II Strategic change, stakeholder and congruence analysis, PESTLE

analysis (3 Sessions)

UNIT – III

Organisation Development- overview, managing the OD process,

Action research, OD interventions – types and expected results.

Recent approaches to OD and change

Models of change: Introduction, Classical and systems paradigm.

Process based change models: lewin‘s model of change, planning

model, model of change management process, Integrative model

for planned change, Schein‘s model of change.

Content Based models: the dissipative equilibrium model, Burke

Litwin model. Integration of change models: Leavitt‘s model,

Nadler and Tushman‘s model and managing change model.

Punctuated equilibrium model

(7 Sessions)

Preamble: Change management is a systematic approach to dealing with change, both from the

perspective of an organization and on the individual level. Successful adaptation to change is as crucial within

an organization as it is in the natural world. A proactive approach to dealing with change is at the core of all

HR activities in the contemporary business environment. This course is designed to help students understand the

common approaches to bring about planned changes into the organization and how best implementation can

be done through cultures, structures, leadership and other systems.


128


IMPLEMENTING CHANGE

UNIT – IV

Resistance to organizational change: Concept, Nature, factors

contributing to resistance, mechanisms underlying resistance, the

behavioural elements, cognitive and affective processes,

suggestions to managing resistance to change.

(4 Sessions)

UNIT – V

Role of change agents and leadership: Introduction to change

agents, Role of HRD in managing change, level 5 leadership.

Implementing organizational change: Introduction. Delta

technique, Skills for managing change, Strategy for organizing

change.

(5 Sessions)

UNIT – VI

Organizational culture and change

Culture: Introduction, nature, levels, patterns of work culture.

Formal and informal components of organizational culture,

functions of organizational culture and change, researches on

cultural differences in organizations. Organizational culture

leadership and firm size. Emerging trends in organizational

culture.

(6 Sessions)

END-TERM EXAMINATION



Text Book:

Change Management, concepts and applications, Radha R. Sharma,TMH

Managing organizational change, Palmer, Dunford, Akin, Tata Mc-Graw Hill edition

Reference Books:

Mirza S.Saiyadan, Organisational Behaviour,TMH, 2003, New Delhi.

Robert A Paton and James McCalman, Change Management: A Guide to Effective

Implementation 2/e.Response Books, New Delhi, 2000.

Sethi: Orgnisational Transformation Through Business Process Reengineering Pearson

Education.

Art Horn: Gifts of Leadership: Team Building through Focus and Empathy, Macmillan

India, 1998.

C.S.Venkataratnam: Negotiated Change -Collective Bargaining, Liberalisation and

Restructuring in India, Response Books, New Delhi, 2003.

Course Outline


129

Managerial Counseling and Stress Management


Objectives of the course:

It aims to make the students clear about the role of managerial counseling at work place

in improving employee‘s relations and their mental & physical health.

It aims to recognize the relationship of stress with individual performance and also to

study counseling as a therapy for stress free life.

UNIT – I

Counseling Concept: Emergence and historical Development of

the Counseling Profession, Factors contributing to the emergence

of counseling, Types of counseling: goals and expectation,

Counseling process, evaluation of counseling and ethical issues.

Counseling and related fields: Psychotherapy, Clinical

Psychology, Hygiology. Modern trends in counseling.

(5 Sessions)

UNIT –II

Managerial Counseling at Work Place: Self-Development of

Managers as Counsellors, Assertiveness and Interpersonal Skills

for Counsellors, Counselling Relationship, counseling outcomes. (4 Sessions)

UNIT – III

Development of Counselling Skill: Introduction to the

Important Schools of Counselling, Psychoanalytic Foundations,

Transactional Analysis, Gestalt Therapy, Rational Emotive

Therapy, Person-Centred Approach to Counselling, Nonverbal

Clues.

(6 Sessions)


UNIT – IV

Selection of Counselling Strategies & Interventions in

Organisations: changing behaviour through Counselling,

empathy, Listening and responding, Effective Feedback,

Performance Counselling, Counselling in Problem Situations,

Interpersonal Conflicts, Midlife Blues, Integration and Action

Plan.

(5 Sessions)

UNIT – V Stress: types of stressors,purpose of stressors, long-term effects

of stressors: physiological and psychological, specific (5 Sessions)

Preamble: Stress affects just about every person, everyday of their lives. Many things can

cause stress and there are different ways of dealing with stress. The basic purpose of this

course is to assist individuals by providing an overview of the counselling processes and

techniques and creat a forum for practising the basic counselling skills. The course will also

help them to deal with stress and to make their own decision from among the choices available

to them for the purpose of enhancing their personal and professional effectiveness. This course

aims to understand the stress process and its relation to health issues and behavioural

effectiveness in organization.


130

applications of stress as it relates to the workplace and different

target groups,Potential Sources of Stress at Work Place,

Relationship between Stress and Job Performance, Stress and

Personality.

UNIT – VI

Stress Management: Stress Management Model, Stress

Management Strategies: Individual and Organizational Coping

Strategies, Golden Principles to a Stress Free Life. (5 Sessions)



Text Book:

T1- Rao, S., & Narayana. (2006). Counseling and Guidance. New Delhi: Tata McGraw-

Hill Publications.

Reference Books:

R1- Pareekh, U. (2007). Understanding Organization Behaviour. New Delhi: Oxford

Higher Education Publication.

R2- Singh, K. (2010). Organization Behaviour Text and Cases. New Delhi: Pearson

Publications.

R3- Decenzo, D. A., & Robbins, S. P. (2004). Personnel / Human Resource

Management. New Delhi: Prentice Hall India.

R4- Aswathappa, K. (2006). Human Resource Personnel Management. New Delhi: Tata

McGraw Hill.

Journals:

The IUP Journal of Organization Behaviour

HRD Review by The Academy of Human Resource Development

Course Outline


131

Financial Derivatives



To make the students aware about various financial derivatives available

To evaluate how these financial derivatives are used to minimize risk

To learn how to formulate option trading strategies and execute them

To learn when to use a particular financial derivative

UNIT – I

DDeerriivvaattiivveess::

Definition and Origin of Derivatives

Type of Derivative Contracts: Forwards, Futures, Options &

Swap

Participants in Derivative Market

Economic Function of Derivative Market – Risk Management,

Market Efficiency, Price Discovery

Role of Derivatives in Hedging, Speculation & Arbitrage

(5 Sessions)

UNIT –II

OOppttiioonn CCoonnttrraaccttss::

Option Terminology, Comparison between Futures and Options,

Options Payoffs, Application of Payoffs

EExxoottiicc OOppttiioonnss::

Asian, Bermudan, Compound, Binary, Barrier, Look back, Shout,

Chooser

(5 Sessions)

UNIT – III

PPrriicciinngg ooff OOppttiioonnss:: Variables affecting Price of Options,

Binomial Model and Black-Scholes Model for Option Pricing

Option Greeks: Delta, Gamma, Theta, Vega & Rho (5 Sessions)


UNIT – IV OOppttiioonn TTrraaddiinngg SSttrraatteeggiieess::

Long / Short Call, Long / Short Put, Covered Call / Put, Long / (7 Sessions)

Preamble: Financial risk management has become one of the most important

aspects in recent times. With the advent of financial derivatives, this has become

relatively easy. At the same time, as financial derivatives work as double edged

weapons, a considerable large number of investors lost their money as they

wrongly used them. Hence there is a need to have a course on financial

derivatives to know how best they are used.


132

Short Strangle, Long / Short Straddle, Collar, Spread, Long /

Short Call Butterfly, Long / Short Call Condor

UNIT –V

FFuunnddaammeennttaallss ooff FFuuttuurreess::

Difference between Forward & Futures, Futures Terminology,

Margins, Daily Mark-to-Market and Final Settlement, Contango

and Backwardation

Payoff Matrix from Futures, Hedging with Futures

(5 Sessions)

UNIT – VI

SSwwaappss:: Interest Rate Swaps & Currency Swaps

CCrreeddiitt DDeerriivvaattiivveess:: Credit Risk & Rating, Collateralized Debt

Obligations (CDO), Credit Default Swaps (CDS)

Regulatory Framework of Derivative Markets

(5 Sessions)



Text Books:

Hull, J.C. (2001). Options, Futures and Other Derivatives. New Delhi: Prentice Hall of

India Limited.

Reference Books:

Gupta S. L. (2010). Financial Derivatives. New Delhi: Prentice Hall of India Limited.

Arditti, F.D. (1996). Derivatives: A Comprehensive Resource for Options, Futures,

Interest Rate Swaps and Mortgage Securities, Washington, D.C.: Island Press.

Johnson, P.M. (1999). Derivatives: A Manager's Guide to the World's Most Powerful

Financial Instruments. USA: McGraw-Hill Professional

Kolb, R.W. & Overdahl, J.A. (2003). Financial Derivatives. New York: Wiley and Sons.

Miller, M.H. (1997). Merton Miller on Derivatives, New York: Wiley and Sons.

Somanathan (1998). Derivatives: Markets, Valuation, and Risk Management, New Delhi:

Tata McGraw-Hill

ISMR 2009, www.nseindia.com

Fact Book, www.nseindia.com

Derivatives Market Dealer‘s Module, www.nseindia.com

Capital Market Dealer‘s Module, www.nseindia.com

Suggested Journals:

Review of Finance

Review of Derivatives Research

Case Folio: ICFAI

Course Outline


133

Microfinance



To provide a thorough knowledge of the concept of microfinance and how microfinance

institutions work, including the operational aspects of an SHG/ MFI.

To build up the financial literacy of the students aspiring careers in microfinance and SME sector.

UNIT – I

Perspectives of Microfinance:

Microfinance, Need of Microfinance, Evolution and Character of

Microfinance in India, Microfinance Product Portfolio, Key

Principles of Microfinance

Dilemmas in Contemporary Microfinance Functioning

Microfinance as a Tool for Development; India, MDGs and

Microfinance

(6 Sessions)

UNIT –II

Microfinance Delivery Methodologies:

Self Help Group Model, Federated Self Help Group Model,

Association Model, Community Banking Model, Grameen Bank

Model, Cooperative / Mutually Aided Cooperative Model,

Rotating Savings and Credit Association (ROSCA), Non

Banking Finance Company (NBFC) Model (BASIX)

(5 Sessions)

UNIT – III

Emerging Microfinance Issues:

Legal and Regulatory Framework, Emerging Issues

Impact Assessments and Social Assessments of MFIs

(4 Sessions)


UNIT – IV

SHG-Bank Linkage Programme:

Overview, Evolution, Need, Models of Linkage between Banks (3 Sessions)

Preamble: The subject intends to deliver the comprehensive knowledge of Microfinance in

Indian context with a lot of focus on its practical implication. The course intends to provide a

thorough knowledge of the concept of microfinance and how microfinance institutions work,

including the operational aspects of an SHG/ MFI and to build up the financial literacy of the

students aspiring careers in microfinance and SME sector.


134

and Self-Help Groups, Impact, Progress, Promotional Initiatives,

Issues in SHG – Bank Linkage Programme, Challenges

UNIT – V

Operational aspects of Micro Finance (I)

Accounting and Financial Reporting, Financial Analysis,

Revenue Model, Operating Costs and Efficiency, Products and

Services, Risk Management, Credit Bureaus and Credit Scoring

(6 Sessions)

UNIT – VI

Operational aspects of Micro Finance (II)

Basics of Banking, Priority Sector Norms of Lending,

Commercial Banks as Micro lenders, The Technological Base:

Payment Systems and Banking Software, Building the Market

for Investing in Microfinance

(6 Sessions)



Text Books:

Indian Institute of Banking and Finance. (2008). Micro-Finance: Perspectives and

Operations; Macmillan India Limited.

Panda D. K. (2009). Understanding Microfinance.; Wiley India Publication.

Reference Book:

Rhyne, E. (2009). Edition I. Microfinance for Bankers and Investors: Understanding the

Opportunities and Challenges of the Market at the Bottom of the Pyramid. Tata McGraw

Hill Publication, New Delhi.

Course Outline


135

Management of Financial Services & Institutions



To give the students an sight into the principles, operational policies and practices of the

prominent Financial Markets and Institutions, their structure and functioning in the

changing economic scenario, and to make critical appraisal of the working of the specific

financial institutions of India.

UNIT – I

Management of Commercial Banking Institutions (I):

Banking industry in India and its constituents, RBI – introduction

& major functions, commercial banks in the Emerging

Environment of Privatization and Globalization, Internet banking

and mobile banking.

(5 Sessions)

UNIT –II

Management of Commercial Banking Institutions (II):

Management of deposits of commercial banks, management of

loans in commercial banks, Asset liability management,

Management of NPAs, Interest rate structure

(5 Sessions)

UNIT – III

Management of Financial Services: Mutual Fund – origin and growth of mutual fund, Constituents

and management of Mutual Fund – sponsors, trustees, AMCs and

custodian, Type of mutual fund schemes, benefits of mutual fund

as an investment option.

(5 Sessions)


UNIT – IV

Management of development Financial Institutions:

Meaning and importance of development financial institutions.

IDBI, ICICI, IFCI, NABARD and SFCs – introduction and

major objectives.

(5 Sessions)

Preamble: Finance is at the heart of corporate strategy. It provided the tools and language

which inform strategic choice, and prioritise which maximum shareholder value. For emerging

economies, financially educated students can help ensure that the financial sector marks an

effective contribution to real economic growth and poverty reduction.

This course will provide an insight of Indian Banking System, Mutual Fund Industry,

Insurance Industry and other financial institutions and services.


136

Microfinance: Need, Evolution, Initiatives, Challenges, SHG –

Bank Linkage Programme, Financial Inclusion

Micro Finance Institutions – concept and services.

UNIT – V

Merchant Banking and Venture Capital:

Merchant banking – origin and development of merchant

banking in India. Importance of merchant bankers, guidelines of

SEBI towards merchant banking.

Venture Capital – concept and importance of venture capital,

venture capital in India, guidelines for venture capital.

(6 Sessions)

UNIT – VI

Management of NBFCs :

Non Banking Financial Institutions – Activities and Role of

NBFC; Regulatory Framework of NBFC; Recent Development.

Leasing & Hire Purchase – concept of lease & hire purchase,

lease vs. hire purchase, benefits to lesser and lessee.

(4 Sessions)



Text Books:

Frank J. Fabozzi, F. Modigiliani, Foundation of Financial Markets & Institutions (Third

Edition), Pearson Education.

Meir Kohn, Financial Institutions & Markets, TATA McGraw Hill.

M Y Khan. Indian Financial System (Fourth Edition), TATA McGraw Hill.

Reference Books:

Bharti V Pathak. (2010). Indian Financial System. Pearson Publication


137

Course Outline

Tax Planning



To provide students a comprehensive overview of the taxation system, procedures,

structures and their implications in terms of tax planning for individuals as well as

corporate

To develop analytical skills of students to acquaintance of the practical functioning of

taxation in corporate spectrum by extending the maximum practical exposure to students

UNIT – I

Introduction to Taxation Basics

Introduction to Basic Tax Concepts

Evolution of Taxation System

Tax Planning, Tax Avoidance, and Tax Evasion

Residential Status of Assessee and its impact on Tax Liability

(4 Sessions)

UNIT –II

Taxation for Individual (I)

DDeetteerrmmiinnaattiioonn ooff TTaaxxaabbllee IInnccoommee ooff IInnddiivviidduuaall:: Income from

Salary, Income from House Property, Income from Business or

Profession, Income from Capital Gains, and Income from Other

Sources

(7 Sessions)

UNIT – III

Taxation for Individual (II)

Deductions from Gross Total Income, Computation of Tax

Liability, Permanent Account Number, Filing of Return, e-filing

of return, Assessment of Individuals.

(4 Sessions)


Preamble: The subject intends to deliver the comprehensive knowledge of corporate

taxation in Indian context with a lot of focus on its practical implication. The tax system works

as an important mechanism for revenue generation of any economy. On the other hand, for

companies it is essential to explore the various taxation provisions to make the compliance of

norms along with minimizing the tax liability for the company as it forms an integral part of

the cost of deliverables. This course content comprises of corporate taxation system, taxonomy

and procedures in India. A global comparison of the taxation systems across the globe is also

included. Finally, outlook to Central Excise Duty, Customs Duty, Capital Gains Tax, Sales Tax

or Value Added Tax are also included to make it more relevant.


138

UNIT – IV

Corporate Taxation (I)

Depreciation, Set off and Carry forward of Losses, Deductions

and Reliefs under Income Tax Act, Taxation Structure and

Taxonomy in India, TDS Rates and Rules.

(4 Sessions)

UNIT – V

Corporate Taxation Procedure (II)

Determination of Tax Liability of Company, Minimum Alternate

Tax, Tax on Distributed Profits; Filing of Return and Procedure

of Assessment; Appeals, Revision and Rectification.

(5 Sessions)

UNIT – VI

An Outlook to Relevant Corporate Taxes

A Brief Insight of Central Excise Duty, Customs Duty, Value

Added Tax, Wealth Tax.

(6 Sessions)



Text Books:

Singhania, V. K. & Singhania, M. (2010). Corporate Tax Planning and Business Tax

Procedures. Taxmann Publication, New Delhi.

Mehrotra, H. C. (2010). Corporate Tax Planning. Sahitya Bhawan Publication.

Reference Book:

Bhatia, H. L. (2011). Public Finance. 27th

Edition. Vikas Publishing House.


139

Course Outline

Global Strategic Management



To appreciate the major concerns and strategies of international businesses.

To understand and reorient the process of strategic management in International context.

To clarify issues which are of paramount importance for competitiveness in International

business operations

UNIT – I

Introduction to Global Strategic Management: benefits and

risks of single country strategy, dimensions of global strategy,

motives and reasons for internationalization of firms, basic

components of global strategy, drivers for global strategic

perspectives, competing pressures for Cost Reductions & Local

Responsiveness, value creation in business

(5 Sessions)

UNIT –II

Strategic Planning for international business: International

strategic management process; Approaches in formulating and

implementing strategy; developing a strategic planning model for

MNCs; Global strategy framework, Sources of competitive

advantage of global companies

(4 Sessions)

UNIT – III

Competitive Strategies for International Business: Strategic

roles of subsidiaries – types of subsidiary level strategies, and

roles of corporate parent; Entry Decisions for International

Business; Timing of Entry, Mode of entry in Foreign Market-

advantages and disadvantages and, risks vs control,

(6 Sessions)


UNIT – IV

Strategic Alliances: Motives for strategic global alliances;

strategic value of an alliance; partner analysis; Selection &

Structure of Strategic Alliance; criteria for successful alliances;,

Advantages of Strategic Alliances, Disadvantages of Strategic

Alliances.

(5 Sessions)

Preamble: This course is grounded on the fundamental principles of strategic management

and focuses on strategy making in business corporations. Globalization of business has led to

the emergence of global strategic management. A combination of strategic management and

international business will result in strategies for global cooperation. It examines the firm’s

international strategies, the nature and form of international business arrangements, to

determine if they fit within the firm’s overall global strategic position.


140

UNIT – V

International strategies-Implementation: selection of foreign

market, implementation through structure culture and leadership,

global strategy structure relationship (5 Sessions)

UNIT – VI

International strategies-Control : Control Systems and

Incentives-Type of Control Systems, Incentive Systems for

control; Role of legal structure in controlling; designing an

effective monitoring and control system, ethical management in

MNCs

(5 Sessions)



Text Books:

Deresky, H., (2007), International Management-Managing across borders and cultures,

PHI New Delhi.

Lasserre, P., (2007), Global Strategic Management, Palgrave MacMillan, Hampshire

Reference Books:

Cullen J. B., Multinational Management – A Strategic Approach, South-Western, Ohio.

Sindhwani T. N., The Global Business Game – A Strategic Perspective , MacMillan,

New Delhi

Daniels J. D., International Business – Environment and Operations, Pearson

Education, New Delhi.

Sanyali, R.N., International Management- A Strategic Perspective, PHI, New Delhi

Clegg, S.R. (2006), Global Management Solutions, Sage Publications

Suggested Journals:

Global Business Review; International Management Institute

Journal of World Economic Review; Serial Publications, India.

IUP journal of Intellectual property rights; IUP, India

Foreign Trade Review, IIFT

Harvard Business Review


141

Course Outline

Export-Import Procedure and Documentation



The main objectives of this learning unit are to learn about different types of documents

used in international trade (import and export), which documents are usually required

by customs, the requirements for various documents and how to fill in these documents

correctly.

Analyzing the various classifications and requirements of export documents.

Learning what functions export documents perform.

Learning the different types of documents of origin that evidence the origin of goods.

Analyzing the various commercial and administrative documents.

UNIT – I

Export Management- An Overview:

Introduction to Export management

Definition of Export, needs and benefits arising from

Export

Importance of Exports to India

Selecting of export market and product for export.

Direction of Exports from India

Trend in India‘s Export.

Types of exporters

Reasons for India‘s poor share in world trade

(6 Sessions)

UNIT –II

Institutional Infrastructure for Export promotion:

Institutions for financing exports- EXIM Bank. ECGC.

Commodity Boards. Export Promotion Councils.

IIFT, Federation of Indian Export Organisation.

Indian Council of Arbitration. Export Development

Authority.

Agricultural and Processed Foods Export Development

Authority

(4 Sessions)

Preamble: To make the student aware regarding the need, requirement and importance of

the export-import procedure and documentation to make them equip with the need and

requirement of industry.


142

SIDBI

UNIT – III

Export Procedures

Introduction , Stages in Export Procedure

Excise clearance procedure

Role of custom House Agents

Shipping and custom formalities

Marine Insurance

Negotiation of Export Documents

Realization of export proceeds

ISO 9000 certification

(5 Sessions)


UNIT – IV

Export Documentation :

Defining Export Documentation :- Main Commercial

Documents and Additional Commercial Documents

Means of export (sea, air, post, courier, ICD, etc) and

documentation required.

Instruments of payment and various Incoterms

(5

Sessions)

UNIT – V

Export Finance :

Pre-shipment Finance and Post-shipment Finance

Special Financial Facilities

Export Pricing, Mechanism of Price Fixation

(3 Sessions)

UNIT – V

Import Management in a Developing Economy:

Import procurement, methods, and Import financing

Purchase contract, Import Canalization,

Import under counter-trade,

Monitoring and follow up of import contracts.

(7 Sessions)



Text Books:-

Export Management (2010) by Khurana P.K., Galgotia Publications, New Delhi

Reference Books:-

Export Management (2010) By T.A.S. Balagopal, Himalaya Publications, New Delhi

International Trade and Export Management (2010) By Dr.Francis Cherunilam,

Himalaya Publication, New Delhi.

Export Import Procedures & Documentation (2011) By By Jain Khushpat S.

Import/Export: How to Get Started in International Trade (2010) by Nelson C, Tata Mc

Grawhill, New Delhi.


143

EXPORT IMPORT MANAGEMENT(2010) By Paul Justin and Aserkar Rajiv, Oxford

Press, New Delhi.


144

Course Outline

International Logistics


Objectives of the Course: New approaches for coordinating and working with suppliers and strategic partners in the

company‘s global supply chain

Aligning the incentives of the different players throughout the supply chain to develop

successful collaboration relationships

The scope of the procurement function: purchasing, supplier selection, evaluation and

management, and supply chain coordination

The role of logistics operators and 3PLs in the business and supply chain management:

justification of outsourcing projects in logistics, advantages and risks involved, required

steps for a successful transition to a logistics operator

Financial evaluation and supply chain metrics for management of the overall supply

chain.

UNIT – I

Introduction to International Logistics:

Concepts, objectives and scope of logistics

Elements and importance of logistics

Relevance of logistics in international marketing

Concept of International supply chain and logistics

Forms of Logistics management

Importance of Customer service in logistics

Types of Logistics :- Land, Sea and Air

(4 Sessions)

UNIT –II

Shipping Transportation structure and world sea trade

scenario:

Types of ships, shipping routes and Ship-liner and tramp

Organization of shipping company

Terminologies used in shipping industry.

Classification & characteristics of shipping company

Volume and value of trade

Flags of convenience

Conference systems

(6 Sessions)

UNIT – III

Freight structure and practices :

Terminologies used in different freight structure

Factors involved in ratemaking

Basis of freight rate structure

Various cost concepts involved in freight rates

Contracts of Affreightments

(5 Sessions)

Preamble: The Primary objective of the course is the presentation of international logistics

and its meaning for the transport. Students will learn about international supply chain

management, international logistics centers and the management of material.


145

Types of sea freight rates: Linear and Tramp


UNIT- IV

Indian Shipping :

Shipping agents, freight forwarders and stevedore

Introduction, ports in India & Development in Indian

Shipping.

Port Infrastructure development (PTI)

Shipping Association

(4 Sessions)

UNIT – V

Containerization :

Introduction to containerization

Concepts and types of container

Inland Container Depot (ICD)

Indian container scenario

Problems and prospects of containerization

(4 Sessions)

UNIT – VI

International Air Transport and Information and

Technology role in International Logistics:

Concept and importance

Air cargo and tariff structure

International Air Transport Association (IATA).

Information and communication

Principles of Logistics Information

Logistics Information System Architecture

Logistics Information System Flow.

(7 Sessions)



Text Books: International Supply Chain Management (2010) by David A. Pierre, Cengage Learning,

New Delhi.

Reference Books: International Logistics: Global Supply Chain Management (2010) By Long, Douglas,

Springer Publications, USA.

International Logistics Management (2010) By Misra Anuranjan and Tayal Anusha, AB


A Logistics Approach to Supply Chain Managemen (1st Ed.) 2010, By Coyle J. John,

Langley John C., Gibson J. Brian, Novack A. Robert, Bardi J. Edward, Cengage

Publications, New Delhi

Suggested Journals :

Taylor And Francis :-International Journal of Logistics Research and Applications

Emerald :- International Journal of Logistics Management


146

MMCCAA55007700:: EE--BBUUSSIINNEESSSS ((MMBBAA))

Prerequisite: This course will provide the students with an analytical and technical framework to understand the emerging world of e-Business. E-Business poses both a challenge and an opportunity for managers. As a matter of competitive necessity, savvy managers must gain an understanding of the rapidly changing technology and business models. They need to develop a basic understanding of how electronic business differs from “real” business setting. They also need to acquire a hands-on knowledge of the underlying technological infrastructure in order to have a clear idea of the business and organizations possibilities inherent in these developments. This course will attempt to fill this need. Objectives of the Course:

Evaluating the opportunities and risk factors involved in conducting e-Business. Identify organizations processes and relationship that may have value added through the application of

an e-Business strategy. Assisting in the incorporate of an e-business strategy into the organization’s goal and objectives. Understanding the current state of e-business and the possible advantages and disadvantages of an e-

business strategy. Aiding in the development of managerial e-business tactics and objectives for the organization’s supply

chain management functions. Exploring and explaining the legal and international implications of conducting e- Business. Analyzing and evaluating how the internet, e-business technologies, and e-business concepts can assist

an organize its goal and objectives.


Hours

UNIT I. Introduction, Background and Current Status, E-Business Architecture 6 Sessions

UNIT II. Enabling Technologies, E-Business Infrastructure, e-Business Design, Capacity Planning, Performance Modeling

4 Sessions

UNIT III. e-Business Models, e-Marketing, e-CRM, 5 Sessions

UNIT IV e-Business Security / Payment Services, e-SCM, e-Procurement. 5 Sessions

UNIT V Knowledge Management, ERP, e-BusinessBackbone 5 Sessions

UNIT VI e-Business Strategy into action, Challenges, e-Transition and Summary, Business Plan Presentation and Demonstration “Materialising e-Business: From idea to Realisation”.

5 Sessions

Text Books

Dave Chaffey (2007). E-Business and E-Commerce Management Strategy, Implementation and Practice . 4th Edition, Prentice Hall.

Daniel A. Menascé, Virgilio A. F. Almeida (2000). "Scaling for E-business: Technologies, Models, Performance, and Capacity Planning" , Prentice Hall.

Reference Books:

Ravi Kalakota (2004) , "E-Business 2.0: Roadmap For Success" , 2nd Edition, Pearson Education India. Jawedkar, S. (2007). Management Information System. 3rd Edition. Tata McGraw-Hill Publication

Credits: 04 L–T–P: 4–0–0 Trimester V


147

MMCCAA55007711:: SSTTRRAATTEEGGIICC IINNFFOORRMMAATTIIOONN SSYYSSTTEEMM PPLLAANNNNIINNGG ((MMBBAA))

Prerequisite: Strategic information systems planning (SISP) has been defined as the process of identifying a portfolio of computer-based applications that will assist an organization in executing its business plans and realizing its business goals. As a strategic plan, it includes overarching vision, mission, and values statements for the department. SISP is an important activity for helping information executives and top management identify strategic applications and align IT with business needs. Objectives of the Course:

To promote new and improved ways to solve technology problems without sacrificing other guiding principles.

Helps students to implement new information services that represent value to customers. Helps to incorporate metrics to measure performance and verify effectiveness of information resources..


Hours

UNIT I Key Issues in Information Systems Management and the role of CIO, Analytical Framework for strategic IT initiatives, Value chain analysis

5 Sessions

UNIT II Sustaining competitive advantage by use of IT, Creativity, Learning organizations, Managing in the Market Space

4 Sessions

UNIT II. National Information Infrastructure and IT Policy at the national level, planning for strategic IT resources, IS governance, assessing ICT investments, development of information systems.

6 Sessions

UNIT IV Role of Information Technology in business transformation information partnerships. Managing the IT function, Outsourcing IT function and Off-shoring.

5 Sessions

UNIT V Knowledge Management Strategies, Evaluation and Risk Management for Information Systems, Evaluating Business Strategies and the use of Information Systems.

4 Sessions

UNIT VI Enhancing decision making, The future of systems development, Security and ethics: Protecting against intrusion and ensuring system availability: Privacy issues; Legal and ethical issues.

6 Sessions

Text Books

McNurlin, Barbara and Sprague, Ralph. (1998). Information Systems Management in Practice. Upper Saddle River, NJ. Prentice Hall.

Strategic Information Management - Challenges and Strategies in Managing Information System. Reference Books:

Strategic Information Systems - Competition through Information Technologies. Strategic Planning for Information Systems (Wiley Series in Information Systems). Strategic Management and Information Systems: An Integrated Approach by Wendy Robson.



148

MMCCAA55007722:: SSYYSSTTEEMM AANNAALLYYSSIISS AANNDD DDEESSIIGGNN ((MMBBAA))

Prerequisite: This course provides an overview of various systems concepts, such as characteristics and elements, in an organization. It also describes the various phases involved in developing a new system and the role of the system analyst. Its discusses various steps and tools used for gathering information that will be required for preliminary investigation. The course identifies the types of feasibility analysis and the method to analyze the cost and benefit of a project. Further, the course introduces the concept of system design and the documentation tool required for the structured design of a system. Finally, the course discusses the need and methods for system testing, quality assurance, project maintenance, and software maintenance. Objectives of the Course:

To promote the conceptual and skill based learning needed to understand the process of analysing and designing information systems.

Understand the impact of information systems solutions in an organisation, both in terms of the business and resources required to create them.


Hours

UNIT I.

Systems Concept; Characteristics of a System; Elements of System; Types of Systems; Decision Support, System; System Development Life Cycle, Waterfall model, Iterative model, Prototype model, Spiral model.

6 Sessions

UNIT II.

Phases of System development: Investigation, Analysis, Design, Implementation, Post Implementation Review and Maintenance 4 Sessions

UNIT III.

Systems Planning and Investigation: Basis for Planning in Systems Analysis - Dimensions of Planning, Initial Investigation, Needs Identification, Determining the User's Information Requirements, Feasibility Study, Feasibility Considerations

5 Sessions

UNIT IV Steps in Feasibility Analysis - Feasibility Report, Tools of Structured Analysis : Data Flow Diagram (DFD), Entity Relationship Diagrams, Data Dictionary

5 Sessions

UNIT V Process Modeling : Structured English, Decision Tree & Decision Table, Basics of Information Security, Types of Attacks, Viruses, Virus Control, Hackers

5 Sessions

UNIT VI Overview of Risks associated with Internet, Risk Management, Disaster Recovery Plan, Managing Risk, Information Security Policy, Creating a secure environment, Internet Security Standards

5 Sessions

Text Books Elias, M.A. System Analysis and Design. Greater Noida: Galgotia Publication Kenneth, E. K. & Kendall, J.K. System Analysis and Design. New Delhi: Prentice hall of India

Reference Books:

Grienstein & Feinman. E-commerce –Security, Risk Management and Control. New Delhi: Tata Mc Graw Hill

Singh, B. Network Security. New Delhi: Prentice Hall of India



149

Course Outline

Legal Issue in Retails




To make pupils aware of laws of land in retail sector so as to make them strong while

carrying out any responsibility in retail domain.

UNIT – I

Definition of Retail, Importance of Law in Retail, Impact of non

compliance of law in retail on internal and external factors,

Overview of The shops and establishments act, 1953, Standards

of Weight and Measures Act, 1976.

(5 Sessions)

UNIT –II The Essential commodity act 1955, Agricultural produce market

committee, Main features of The Payment of wages act 1936 (5 Sessions)

UNIT – III Main features of The provident fund act 1952

Payment of Bonus Act, 1965, Minimum wages act (5 Sessions)


UNIT – IV Overview of Equal Remuneration act 1976, Overview of

Contract Labor Act, (4 Sessions)

UNIT – V

FDI Policy in India: Entry Options For Foreign Players prior to

FDI Policy, Franchise Agreements, Cash And Carry Wholesale

Trading, Strategic Licensing Agreements, Manufacturing and

Wholly Owned Subsidiaries, Foreign Investor‘s Concern

Regarding FDI Policy in India, Concerns for the Government for

only Partially Allowing FDI in Retail Sector ,

(6 Sessions)

UNIT – VI Overview of The Gratuity act 1972, Maternity act 1976,

Employees State Insurance Act, 1948 (5 Sessions)



Text Books:

Mamoria C.B., (2009). Dynamics of Industrial Relations. New Delhi Himalaya

Publishing House.

Preamble: The Primary objective of this course is to acquaint the students with the legal requirements to be fulfilled in retail sector business. This course introduces students to various local laws.

http://www.google.co.in/url?sa=t&rct=j&q=standards%20of%20weights%20and%20measures%20act%201976&source=web&cd=1&sqi=2&ved=0CFQQFjAA&url=http%3A%2F%2Ffcamin.nic.in%2FEvents%2FEventDetails.asp%3FEventId%3D1690%26Section%3DWeight%2Band%2BMeasures%26ParentID%3D0%26Parent%3D1%26check%3D0&ei=rokfUPOPLZHQrQeY_ID4Bw&usg=AFQjCNH0iNargWBaPygtLzsmr0uWboKW3Q



http://en.wikipedia.org/wiki/Agricultural_produce_market_committee




150

Reference Books:

Venkata Ratnam,C.S., (2010). Industrial Relation. 13th Edition. New Delhi: Oxford

University Press.

Srivastava,S,C., (2009). Industrial Relation and Labor Laws. 5th Edition. New Delhi:

Vikas Publication.

Suggested Journals:

Labor law reporter

Suggested websites:

www.indialawjournal.com


151

Course Outline

Retail Store Operation



To develop the skill to manage store operations & make the store a profit centre.

To analyze the importance of customer service & practice it in real world.

UNIT – I

Store basics: Store Operations: Nature, scope and significance of

store operations, Importance of store operations; Responsibilities

of store operations, Store maintenance, Grooming ,Cleanliness &

Hygiene,Instore Returns for Online Purchases, Space Selling,

Offer Updation,In Store Training, Trolley & Basket Management,

Fun Zone, Customer Entry Measurement, SM DM Briefing, Store

Notice Board

(5 Sessions)

UNIT –II

Customer Services and Importance: Types of customer

services -Primary vs. complimentary services, Pre-transaction,

transaction and post-transaction, Services, Assessing customer

service expectations; customer life cycle analysis, Customer

Acquisition and Retention, Add on selling strategies, customer

loyalty and profitability of customer, Gift Wrapping, Baggage

Counter, In Store Communication, Free Gifts ,Gift Vouchers,

Customer Care Helpline, Home delivery system and its

management

(6 Sessions)

UNIT – III

Store Operations: Deciding about store opening hour and day‘s

policy, Parking and rest room services; Crèche and cafeteria

Services, Shopping carts, trolley and elevator facilities, Consumer

counseling and education, Trial facilities, Alteration, repair and

return services; Handling customer complaints and returns,

Statutory Record Maintenance, Unclaimed Baggage, Lost &

(4 Sessions)

Preamble: The retail operation is one of the most eminent tools aspiring the customers to

purchase the products offered by the retailers, influencing the perception formed by the

customer regarding the store, the products, services and staff. Consequently, the store itself

becomes an initial asset of the retail business and it plays a vital role in imbibing customer

satisfaction.

The subject aims to train student with practical retail skills and to motivate & foster

entrepreneurial spirit in them. By this subject students will have an understanding of the

mechanics of operating a retail store, sales and customer service and security, store

operations, handling cash, maintaining the store, and establishing policies and its procedures.


152

Found, Returnable Gate Pass.


UNIT – IV

Cash management: Cash Management: Billing/invoicing,

Cashiering Process, Cashiering Troubleshooting, Handling I-Doc

& Barcode Issue, Store Managers Discount payment and

checkout services, RFID, Customer credit services, Expense

control; Asset protection - Mechanism and control, Retail Audit

(6 Sessions)

UNIT – V

Damages, Theft and Security: SIS concept and its

implementation, retail store Housekeeping & Security, Stock

Take Process, Shoplifting, Tagging Standards, Damage and

defective stock handling, Packaging and delivery services,

Mechanism for in store control and control of chain stores

(5 Sessions)

UNIT – VI

Trash Management: Trash management – Handling of scraps,

rejects, Perishables etc.Shrinkage, How to prevent shrinkage,

Avoiding Stock Damages, Stock in warding / Out warding,

Signage.

(4 Sessions)



Text Books:

Das, Abhijit.(2006). Mall Management with Case Studies. New Delhi: Taxmann.

Reference Book:

Berman, Barry & R, Joel. Evans. Retail Management; A Strategic Approach. New Delhi:


Pradhan, Swapan. Retailing Management- Text & Cases. New Delhi: Tata McGraw Hill

Bajaj, Chetan, Tuli, Rajnish & Srivastava, V. Nidhi. Retail Management. New Delhi: Oxford

University Press.

Lusch,F.Robert & Griffith, A.David. Retailing. New Delhi: Thomson Learning.


153

Course Outline

Store Design Layout and Visual Merchandising



To discuss the prevailing VM practices and training the students for more effective VM styles.

To provide an insight of store layouts, merchandising and display basics

To understand store planning.

UNIT – I

Selection of Site for a Retail store: Store Location - Importance

of Location Decision, Selecting the Store Location, Evaluating

Specific Areas for Locations, evaluating a site for a Retail store,

Site Characteristics Site Evaluation & Site Selection.

(4 Sessions)

UNIT –II

Trading Area Analysis: Trading Area Analysis (Catchment

Study), Trade Area Characteristics, Estimating Potential sales for

a store site – Huff‘s Gravity model, Regression Analysis &

Analog approach, Negotiating a Lease – Types & Terms of

Lease, Category of Merchandise to be sold in stores, Key

considerations in arranging merchandise for better movement &

Display in the store.

(5 Sessions)

UNIT – III

Store Layout & Design: Objectives of a Good Store Design,

Types of Design (Circulation Patterns – Grid, Loop, Racetrack,

Spine, Herringbone). Angles & Sightlines, Store Map, Store

Exteriors (Marquee, Entrances, Door types, Walk Ways etc),

Store Interiors & Atmospherics (Lighting, Colors, Music &

Fragrance) Feature Areas, Space Planning.

(6 Sessions)


UNIT – IV

Understanding Visual Merchandising & Display Basics: The

world of VM - History, Definition & Function, Image Mix, 10

Ways a Store can turn off its customers, Elements of Display,

Model-AIDCS-(All I Do Can Sell)-Is my display good, Display

& Design Basics, Principles of Design, Color Blocking,

Signages.

(5 Sessions)

UNIT – V Store Planning & Fixtures: Store Planning & Fixtures-What is (5 Sessions)

Preamble: SDLVM has been conceptualized to study retail management, particularly store

designing , visual merchandising. The paper insights the basic issues and challenges of

creating effective layouts, visual merchandise, store ambience to attract new set of consumers

and maximize the ROI.


154

store planning? Purpose of Planning Fixtures & Types of

Fixtures, Tips for Selecting & Planning Fixtures, Planograms-

Meaning & Purpose, Benefits, Implementation of a Planogram.

Merchandise Presentation- Meaning, Principles, Placement of

Merchandise & general Guidelines, Categories in Merchandise

presentation (Books, Stationery, Gift items, Shoes, Toys etc.),

Dominance Factor in Merchandise presentation, Cross

Merchandising, Presentation Techniques.

UNIT – VI

Window Displays, VM-Hands On & Experiential Retail :

Window Display(WD)-Meaning, Scope & Designing process,

WD vis-à-vis Merchandise, WD-Types of Settings, Promotional

Vs Institutional display, WD-Elements of Construction , Styling

& it‘s importance, Display Calendar, Handling the Mannequin,

Props, Lighting the Windows, Organizing an In-store event, VM

Tool Kit, Quality & Process in VM, SOPs.

Experiential Retail - Brand Experience(Brand Centric to

Customer Centric), Experience Design – Beyond VM.

(5 Sessions)



Text Books:

Anuraag S. & Bhalla Swati, Visual Merchandising, New Delhi: Tata McGraw Hill, 2010.

Reference Book:

Levy Michael, & Weitz A Barton , Pandit A., Retailing Management, New Delhi: Tata

McGraw Hill, 5th reprint 2010.

Berman Barry & Evans Joel R., Retail Management; A Strategic Approach, New Delhi:

Prentice Hall of India, 2007

Martin M. Pegler; Visual Merchandising and Display, Fairchild Publications, 2006.


155

Course Outline

Developmental Projects and Impact assessment



To know the process of developing a sustainable project.

To understand various financial issues relevant to development project.

To know various techniques of impact assessment of project.

UNIT – I

The role of project formulation and appraisal in the Planning process-

Methodology for project identification and formulation: Preparation of

Preliminary-studies, Feasibility Reports and Detailed Project Reports.

Appraisal of Project, Monitoring of Projects- Reports: Review of

project appraisal techniques adopted by financing agencies

(5 Sessions)

UNIT –II

Financial cost-benefit analysis: cash flow techniques, Net present

value, internal rate of return. Benefit-cost ratio, etc., Exercises and

case studies-• Social cost-benefit analysis: Tradeoff between efficiency

and equity goals in project-appraisal, measurement of direct and

indirect costs and benefits in different sectors of-urban and rural

development

(5 Sessions)

UNIT – III

Risk and uncertainty in the project environment; sensitivity and

profitability analysis in the Indian context-Emerging trends in the

decision making process with respect to project appraisal and resource

allocation at various levels of government- Logical framework

analysis

(5 Sessions)


UNIT – IV

Role of EIA in the Planning and decision making process- Definition

and need, evolution and objectives, tasks and scope- Methods of EIA;

advantages and limitations- Assessment of impacts on resources

(Including air, water, flora and fauna)

(5 Sessions)

UNIT – V Assessment of impacts on Land use- Assessment of social and health

impacts- Public Participation in EIA; definition and concepts,

objectives, techniques, advantages and limitation, PRA techniques. (5 Sessions)

UNIT – VI Environmental policies and legislation: Legislative and

environmental clearance procedures in India and other countries, (5 Sessions)

Preamble: Developmental Projects and Impact assessment is an often under-recognized

component of our Environment System, which should consist a project which is developed

which an objective of long term sustainability and hence it impact assessment is a crucial

activity.


156

sitting criteria public participation, resettlement and rehabilitation.



Text Book:

Environmental Impact Assessment for Developing Countries: Asit K. Biswas.

Reference Book:

Environmental Impact Analysis Handbook : G.J. Rau and C.D. Wooten

Environmental Impact Assessment : L. Canter

Air Pollution : J.H. Seinfield

Principles of Surface Water Quality Modelling and Control : R.V. Thomann and J. A. M

uller

Projects-Prasanna Chandra, Tata McGrahill Publication


157

Course Outline

Knowledge Management Techniques for Technology Management




Appreciate the role of technology in the modern capitalist market economy

Understand the key aspects of intellectual property, complementary assets and

Commercialization strategies

Assess and develop the necessary critical factors in the introduction and management

of new technologies

Identify and evaluate opportunities for new technologies

UNIT – I

Technology management –concepts – main technologies and their

characteristics. Technology and strategy, Distinctive

technological competencies, Technology capability assessment,

Technology Management framework, Managerial functions of

TM.

(5 Sessions)

UNIT –II

Essentials of Knowledge Management, Learning organization:

components of learning organization, knowledge sources, and

documentation. Critical aspects of KM program, Strategic levers.

Knowledge creation process and practices, knowledge

management tools and techniques- Infrastructure, Thinking,

Discovering, Organizing, Storing, Knowledge worker support.

Knowledge mismanagement.

(5 Sessions)

UNIT – III

Technology development and acquisition, forecasting, generation

and development.

Technology absorption and diffusion, absorption, assessment,

evaluation, diffusion. Disruptive technologies.

System requirement and analysis. Technology Life Cycle,

Capability maturity model, Hype cycle.

(5 Sessions)


UNIT – IV Meeting technology needs for meeting competitiveness, (5 Sessions)

Preamble: This course aims to enable students to develop an appreciation and

understanding how such a technology can be put into practice on a significant commercial

scale. From an entrepreneurial perspective, the objective is for students to become effective in

managing all aspects of innovation and problem solving of the actual technology, and the

managing of people to elicit the best from the technology.

.


158

Application of knowledge for Technology strategy, road

mapping and technology portfolio.

Building the knowledge corporation and implementing

knowledge management in organization, Knowledge based

techniques for TM- role of artificial intelligence techniques.

UNIT – V

Technology and integrated KM, Factors Influencing Knowledge-

Based Technology Management, knowledge maps – locating and

acquiring expert advice, technologies for knowledge sharing.

Integrated systems and technologies, combining technology and

social aspects. Technology management in India.

(5 Sessions)

UNIT – VI

Managing new generation technologies – commercializing new

and innovative technologies – invention – innovation –

intellectual property rights.

Competitive advantages through new technologies – product

development – from scientific breakthrough to marketable

product. Technology leadership and followership, competing in

technology intensive industries- role of KM.

(5 Sessions)



Text Books:

Knowledge Management- Elias M. Awad Hasan M. Ghazri, 2003, Pearson Education.

Handbook of Technology Management – Gaynor, 1996, Tata Mcgraw Hill.

Reference Books:

Knowledge Management – a resource book – A Thohothathri Raman, 2004, Excel.

Knowledge Management – Sudhir Warier, 2003, Vikas publications.

Leading with Knowledge, Madanmohan Rao, 2003, Tata Mc-Graw Hill.

Management of New Technologies for Global Competitiveness –Christian N Madu,

1995, Jaico Publishing House.


159

Course Outline

Management of Intellectual Property Rights




To achieve a understanding of the complexities, opportunities in the field of intellectual

property

To learn how to register and acquire various IPs.

To develop the scientific temper and the spirit of inquiry and reform in students

UNIT – I

Overview of Intellectual property rights: Concepts and Forms,

General Overview of Intellectual Property, Emerging Issues in

Intellectual Property, Role of Intellectual Property in Growth and

Development, Intellectual Property Rights – The Indian Scenario

(4 Sessions)

UNIT –II

Patents Law: Role of Patents in Promoting Invention, Innovation

and Technology, Paris Convention, Procedure for obtaining a

Patent, Patent Rights and Infringement

Patent Cooperation Treaty (PCT) and Patent law Treaty (PLT)

Overview of Licensing and Assignment of Patents

Software Licensing, General public Licensing , Compulsory

Licensing

(6 Sessions)

UNIT – III

Trademark: Introduction to Trademarks, Trademark Assignment

and Licensing, International Treaties Affecting Trademarks, The

Madrid System.

The Agreement on Trade Related Aspects of Intellectual Property

Rights, Importance of brands and the generation of ―goodwill‖

Trademark: A marketing tool , Trademark registration procedure,

Infringement of trademarks and Remedies available

(5 Sessions)


Preamble: While running a business we usually come across with several inventions, innovations

and different news concept or business ideas. We also develop many models and frameworks which we

want to use for exclusive purpose. Sometimes it is observed that people invent new things and ideas but

due to lack of knowledge of the concept of intellectual property they do not understand its intellectual

value and later some other company acquire the exclusive rights to use it.

The Primary objective of this course is to acquaint the students to various intellectual property rights.

So when they will be in corporate they will be the key person to develop and manage intellectual

property.

.


160

UNIT – IV

Design Act And Geographical Act: Industrial Designs

Intellectual Property Rights for Layout Designs of Integrated

Circuits , Concept of Industrial Designs

Registration of Designs

Piracy of registered designs and remedies

Geographical Indications,

(6 Sessions)

UNIT – V

IP in Cyber World, Impact of New Technology, Internet and

Domain Names, Domain Name Dispute Resolution, Use of

Marks on the Internet, Technology Advances and IPR, IP and

Biotechnology, Protection of Genetic Resources

Protection of Databases, Protection of Computer Software

IP Issues in Developing Countries, Protection of Traditional

Knowledge, Challenges and Opportunities for Developing

Countries, Economic Issues in IPR, Economic Benefits of IP

Protection

(5 Sessions)

UNIT – VI

IP Management

Concept of IP Management

Valuation of Intellectual Property

Intellectual Property and Marketing

WIPO Copyright Treaty (WCT)

WIPO Performances and Phonograms Treaty (WPPT)

(5 Sessions)



Text Books:

Satarkar,S.V, (2006) Intellectual Property Rights & Copyright.Delhi: Ess Ess Publications (ISBN:

8170003504

Sreedharan, Sunita K. (2008) An Introduction To Intellectual Asset Management.. New Delhi:

Wadhwa book company.

Reference Books:

Catherine Holland, Vito Canuso III (2010). Intellectual Property: Patents, Trademarks,

Copyrights and Trade Secrets. New Delhi: Mc Graw Hill

GANGULI, PRABUDDHA (2008) INTELLECTUAL PROPERTY RIGHTS. New Delhi: Mc

Graw Hill Aswattapa, K. (2003). International Business. 3rd Edition. New Delhi: Tata McGraw

Hill.

Suggested Journals:


161

Journal of Intellectual Property Law & Practice; Oxford University Press

International Journal of Intellectual Property Rights (IJIPR) (ISSN 0976-6529)

Course Outline

Advanced Inventory Control



After the completion of the course the students will be able to

Apply Probabilistic inventory models

Understand the management of special class items

Plan and control in multiechelon inventory system

UNIT – I

Inventory Management: Inventory concept; need for inventory;

types of inventory, functions, use; Dependent and Independent

Demand

Strategic Inventory Management: Objectives and Importance of

the inventory management function in reference to Profitability,

Strategy, customer satisfaction and Competitive Advantage

(5 Sessions)

UNIT –II

Two bin inventory system, Production planning and inventory

management, Planning and control in multiechelon inventory

management. Material management, Material planning and

handling, Purchasing function, Material Requirement Planning

(5 Sessions)

UNIT – III

Assumptions of Basic EOQ model, sensitivity analysis ,Economic

production quantity(EPQ), selection of carrying charges, fixed

cost per replenishment, the exchange curve, Wagner-Whitin

method,Heurisitic approach for a variable demand pattern

(5 Sessions)


UNIT – IV

Inventory Control Techniques: Inventory classification and its

use in controlling inventory, Setup time and inventory control,

safety stock determination, Strategies to: Reduce throughput

time, Reduce WIP, eliminate waste, and reduce inventory level

in service and manufacturing organizations

(5 Sessions)

Preamble: This course provides an insight to the functional area of inventory management,

as practiced in organizations. It includes various sophisticated tools and techniques for

managing the inventory. Students are required to make a review of fundamentals of inventory

management, supply chain management and business statistics.


162

UNIT – V

Management of special class items: Guidelines for control of A

items, determination of order point , order quantity , Coping with

nonstationarity.Control of C items with steady demand and with

declining demand.Style goods problem:Single item news vendor

problem, multiperiod news vendor problem

(5 Sessions)

UNIT – VI

Coordinated replenishment : Single stoking location,selection of

replenishment quantities: Family of items ,probabilistic demand

:with and without quantity discount, Concept of Shipping

Consolidation

(5 Sessions)



Text Books:

Inventory management and production planning and scheduling-Edward A. Silver, David

F. Pyke and Rein Peterson,Third edition John Wiley & Sons.

Reference Books:

Production Planning And Inventory Control - Seetharama L Narsimhan, Dennis W

McLeavy, Peter J Billington, Prentice Hall Of India Pvt Ltd,

Introduction To Materials Management, - J. R. Tony Arnold, Stephen N. Chapman -

Prentice Hall

Principles of Inventory and Materials Management - Richard J. Tersine, Prentice Hall

PTR

Essentials of Inventory Management - Max Muller, AMACOM/American Management

Association

Production And Inventory Control - J H Greene,Homewood III: Richard D Irwin

Materials Management – A.R.Palit


163

Course Outline

Manufacturing System



Upon successful completion of this course, students would be able to:

Explain the importance of facility layouts.

Explain the production planning and control.

Understand computer aided process planning

UNIT – I

INTRODUCTION TO MANUFACTURING SYSTEMS

Fundamentals of Manufacturing Systems Management , Different

types, Introduction to Cellular Manufacturing , Applications,

Unidirectional flow, Production Flow Analysis Capacity Planning,

Layout Management , ,Rank Order Clustering,.

(5 Sessions)

UNIT –II

Introduction to Just-in-time manufacturing, Cell control and JIT Basic

elements of JIT, Kanban systems,Critical success factors, Models in JIT

CONWIP. (5 Sessions)

UNIT – III

Introduction to synchronous manufacturing, principles of SM

Scheduling in SM ,Drum Buffer Rope system, Product mix problem,

Statistical Fluctuations. Flexible Manufacturing System (5 Sessions)


UNIT – IV

Inspection - Cent percent Inspection, Sample Inspection, Operation

Characteristics Curves, Statistical Quality Control – Construction &

Interpretation of Control Charts – (X-R, n, p, c, np) Introduction to Six

Sigma, (Numericals expected for Control Charts). Gap analysis for

service quality assessment

(5 Sessions)

UNIT – V

MATERIAL FLOW PATH ANALYSIS IN MANUFACTURING

Material handling function-Types of equipment used-conveyor

systems-Automated guided vehicle systems- Guiding and routing-

Traffic control and safety-Interfacing handling and storage with

manufacturing-design factors in material handling systems

(5 Sessions)

UNIT – VI

COMPUTER AIDED PROCESS PLANNING SYSTEMS

Logical Design of Process Planning – Implementation considerations

– Manufacturing system components, production volume, No. of (5 Sessions)

Preamble: The Course of manufacturing system aims to familiarize students with various

methods and models applied by experts in the industry. This Course will develop a skill in the

students with the help of which they can easily make their decisions taking into account the

availability of limited resources in the organization, for effective and efficient manufacturing.


164

production families – CAM-I, CAPP, MIPLAN, APPAS,

AUTOPLAN and PRO, CPPP



Reference Books:

G.Halevi And R.D.Weill, ―Principles of Process Planning‖, Chapman and Hall, Madras 1995.

M.P.Groover, ―Automatic Production System and Computer Integrated Manufacturing‖, Prentice

Hall, 1990.

Bary Hawkes, ―CAD/CAM Processes‖, 1990.

Evert E. Adams Jr and Donold J. Ebert, ―Production and Operation Management‖, Prentice Hall

of India, 1994

N.Chary, ―Production and Operations Management‖, 3rd Edition, Tata McGraw Hill, New

Delhi,1991


165

Course Outline

Total Quality Management



To understand the Total Quality Management concept and principles and the various

tools available to achieve Total Quality Management.

To understand the statistical approach for quality control.

To create an awareness about the ISO and QS certification process and its need for the

industries.

UNIT – I

INTRODUCTION: Definition of Quality, Types of quality, Relation

b/w quality &cost, Productivity. Quality Leadership and business

strategy, Dimensions of quality, Basic concept of TQM , Principles of

TQM, Quality Council ,Quality Costs – Analysis& techniques for Cost

control of Quality, Barriers of TQM Implementation .

(5 Sessions)

UNIT –II

TQM PRINCIPLES: Deming Philosophy on quality ,JURAN

Trilogy,PDCA cycle ,Control of quality, control of Quality, quality

planning and sales income , Strategic Quality Management ,Designing

for quality--- Opportunity for improvement in product Design, ,

Improving effectiveness of Product Development Quality aspect for

manufacturing

(5 Sessions)

UNIT – III

ORGANISATION FOR QUALITY: Quality function , Coordination

of quality activities for cross Functional Aspects ,Developing a quality

culture , Standardization of Corporate wide Method for Cutting cost,

Role of Upper, Middle management and workforce & Quality Director

,Quality Circles , Employees and operators attitude for Quality

Improvement , Causes of operators errors and corrective methods .

(5 Sessions)


UNIT – IV

STATISTICAL PROCESS CONTROL (SPC) : The seven tools of

quality, Statistical Fundamentals – Measures of central Tendency and

Dispersion, Population and Sample, Normal Curve, Control Charts for

variables and attributes, Process capability, Concept of six sigma, New

(5 Sessions)

Preamble: "Use of various methods and recent developments of quality control (such as

QA/QC, Deming and TQM) are covered in detail. Quality in design and planning is stressed as

equally important to quality in the constructed project and quality in production of goods and

services" ...source: 2006-2007 Saint Martin’s catalog. This course familiarizes students with

quality control techniques, quality assurance issues and quality management methods.


166

seven Management tools.

UNIT – V

TQM TOOLS:, PER Technique, PPA Analysis ,Taguchi Methods,

Quality Function Deployment (QFD) – House of Quality, QFD

Process, Benefits, Taguchi Quality Loss Function, Total Productive

Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages

of FMEA.

(5 Sessions)

UNIT – VI

QUALITY SYSTEMS: Need for ISO 9000 and Other Quality

Systems, ISO 9000:2000 Quality System – Elements, Implementation

of Quality System, Documentation, Quality Auditing, TS 16949, ISO

14000 – Concept, Requirements and Benefits.

(5 Sessions)



Text Books:

Dale H.Besterfiled, et al., ―Total Quality Management‖, Pearson Education, Inc. 2003.

(Indian reprint 2004). ISBN 81-297-0260-6.

Reference Books:

James R.Evans & William M.Lidsay, ―The Management and Control of Quality‖, (5th

Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).

Feigenbaum.A.V. ―Total Quality Management‖, McGraw-Hill, 1991.

Oakland.J.S. ―Total Quality Management‖, Butterworth Hcinemann Ltd., Oxford, 1989.

Narayana V. and Sreenivasan, N.S. ―Quality Management – Concepts and Tasks‖, New

Age International 1996.

Zeiri. ―Total Quality Management for Engineers‖, Wood Head Publishers, 1991.

Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .

Greg Bounds. ―Beyond Total Quality Management‖. McGraw Hill, 1994. 3. Menon,

H.G, "TQM in New Product manufacturing", McGraw Hill 1992


167

Course Outline

Entrepreneurship Management

Course Code: MBA6001 Year: II Trimester: VI Max. Hours: 30


To provide the basics conceptual framework on entrepreneurship development and

management of business enterprise.

To understanding the contribution of Small Scale Industries in the growth and

development of individual and the nation.

To acquaint students with the emerging challenges and concepts in the field of

entrepreneurship.

UNIT – I

Introduction to Entrepreneurship: Definition of entrepreneur,

Schumpeter‘s views, characteristics and types, functions,

difference between manager and entrepreneur, functions of an

entrepreneur, entrepreneurial process, Entrepreneurial motivation,

Internal and External Factors affecting entrepreneurship, Barriers

to entrepreneurship, Intrapreneurship.

(5 Sessions)

UNIT –II

Entrepreneurship Development; EDP, objectives,

entrepreneurship development cycle, entrepreneurial development

model, phases of training.

Institutes engaged in EDPs – NIESBUD, SIDO, SSIDCs etc.

(5 Sessions)

UNIT – III

Small and Medium enterprises: definitions, types,

characteristics and problems, growth and role of SMEs in India,

incentives and subsidies by government for MSME. (5 Sessions)


UNIT – IV

Project: definition, types and importance, phases of project,

project identification, sources of idea generation, selection,

feasibility studies, formulation and project report, appraisal, (5 Sessions)

Preamble: The objectives of achieving sustained industrial development, regional growth,

and employment generation have always depended on entrepreneurial development. This

course would make students aware about the various aspects of entrepreneurship and instigate

them to become the budding entrepreneurs by analyzing how creative thinking and knowledge

could help them to become the master of their own. This course aims at instilling and

stimulating human urge for excellence by realizing individual potential for generating and

putting to use the inputs relevant to entrepreneurship. It will help to enrich the entrepreneurial

concepts that are linked with real life situations with the help of various practical examples.


168

implementation, evaluation and control.

Setting up a small business enterprise: identifying the business

opportunity- importance of creativity, opportunities in various

sectors, stages for setting up of a small enterprise

Business plan: meaning, Objectives, preparation.

UNIT – V Project financing: Capital structure, sources of funds, Venture

capital, financial institutions – SIDBI, IFCI (5 Sessions)

UNIT – VI Family entrepreneurship, Women entrepreneurship, International

entrepreneurship, Social entrepreneurship, Agripreneurship (5 Sessions)



Text Books:

Desai.Vasant (2008), Dynamics of Entrepreneurial Development and Management,

Mumbai: Himalaya Publishing House.

Reference Books:

Holt. (1998), Entrepreneurship: New Venture Creation, Prentice-Hall, New Delhi.

Charantimath,P.(2009),Entrepreneurship Development Small Business Enterprises,

Pearson Education, New Delhi.

Sahai,S.and Lall,M., (2008),Entrepreneurship, Excel Books, New Delhi.

Drucker,Peter F.(2009), Innovation & Entrepreneurship,Elsevier IndiaPvt Ltd.


169

Course Outline

Innovating for Sustainability


Course Code: MBA 7602 Year: II Trimester: VI Max. Hours: 30

COURSE OBJECTIVES:

To develop an understanding of how sustainability can create value for a corporation by

addressing social challenges and opportunities, both for the corporation itself and its

customers. This can be through a lower cost structure, higher pricing and margins, greater

market share, faster growth, better risk management, and brand enhancement.

To explore how innovation in products, processes, and business models can improve both

financial and nonfinancial performance.

To understand the role various information intermediaries play in helping and

challenging companies to become more sustainable through innovation, and how

companies can effectively engage with them.

UNIT – I

History

• Defining sustainable development – concept and evolution.

• Environmental issues – the growing awareness and need for

regulation.

• The paradigm shift in doing business – the triple bottom line

approach, business sustainability.

• Corporate social and environmental responsibility

(5 Sessions)

UNIT –II

Sustainability Innovation in Business

• Environmental challenges and business management issues.

Limits to conventional growth model. Markets, efficiency,

ecoefficiency.

• Public good characteristics and externalities in environmental

(5 Sessions)

Preamble: This course is designed to help students develop a rigorous understanding of corporate

sustainability and the role innovation plays in achieving it. Sustainability is a topic of growing interest to

corporations and investors all over the world. Every major company is grappling with the meaning and

application of sustainability in relation to its industry and business model. Similarly, more and more

institutional investors are incorporating sustainability into their resource allocation decision making

process. As a result we are seeing the emergence of a new view of the role of the corporation in society,

one that simultaneously meets shareholders and other stakeholders' objectives. Achieving sustainability-

for corporations, investors, analysts, information intermediaries and other forms of organizations-often

requires innovations, both major and minor, in products, processes, and business models in order to

optimize both financial and nonfinancial (e.g., environmental, social, and governance [ESG]) outcomes.

Because the course is focused on sustainability, there is very little overlap with courses targeted on the

environment or corporate social responsibility specifically.


170

management.

• Defining sustainability innovation.

• Basic corporate environmental strategies. Sustainable product

development.

UNIT – III

Framing Sustainability Innovation and Entrepreneurship

• Dynamics of public, regulation and corporate self regulation

• Defining sustainability innovation.

• Basic corporate environmental strategies. Sustainable product

Development related to sustainability issues.

• Managing creativity and innovation for business sustainability.

• Evolutionary adaptation, paradigms and mindsets, core ideas

and

Metaconcepts. Practical frameworks and tools.

(5 Sessions)


UNIT – IV

Entrepreneurship and Sustainability Innovation Analysis

• Entrepreneurial process, systems thinking, molecular thinking,

weak ties, adaptive collaboration through value added networks.

• Social entrepreneurship and Innovation.

• Analysis of how corporate leaders/businesses are approaching

sustainability innovation.

(5 Sessions)

UNIT – V

Energy and Climate

• The industrial revolution and the role of human induced global

warming.

• The energy scenario and the linkages to environmental

sustainability, climate change.

• Global climate negotiations framework, the issues plaguing the

current talks between developed and developing nations.

• Defining Sustainability Strategy. Future scenarios.

• Elements

(5 Sessions)

UNIT – VI

Going Green and Communicating Sustainability

• What is Green? The pitfalls to avoid green washing.

•Corporate sustainability initiatives. Challenges and

opportunities

in supply chain and product development.

• How to report on sustainability/CSR

(5 Sessions)




171

Text Books:

Andrea Larson (2010), Sustainability, Innovation, and Entrepreneurship ,Flat World

Knowledge

John Bessant, Joseph Tidd (2007), Innovation and entrepreneurship, , John Wiley and

Sons,

Wendy Stubbs , Development of A "Sustainability Business Model", , Lap Lambert

Academic Publishing, 2010

http://www.google.com/search?tbo=p&tbm=bks&q=inauthor:%22John+Bessant%22

http://www.google.com/search?tbo=p&tbm=bks&q=inauthor:%22Joseph+Tidd%22


172

Course Outline

Advertising Management

Course Code:MBA6003 Year: II Trimester: VI Max. Hours: 30


To provide an appreciation of the range of the tools available for marketing

communication

To familiarize the student with the practice of promoting market for products through

advertisements and sales promotion

To develop managerial perspective and an informed decision-making ability for effective

and efficient tackling of advertising situation and creativity.

UNIT – I

Steps in Communication process, Factors in deciding Promotion

Mix. Promotion Mix Tools

Sales Promotion: Role and process of Sales Promotion,

Techniques of Sales Promotion- Consumer and Trade Oriented.

(4 Sessions)

UNIT –II

Direct Marketing: Objectives, Strategies and Media, Public

Relations and Publicity, Internet / Interactive Marketing

Personal Selling: Scope, Role and Process (4 Sessions)

UNIT – III

Advertising Management: Meaning, Evaluation of Advertising,

Objectives, Importance, Classification of Advertisement,

Economic and Social Effects of Advertising, Organization of

Advertising Department, Department, Advertising Agency

Management, Campaign Planning.

(7 Sessions)


UNIT – IV

Advertising media management: Print, Radio, TV, Cinema

outdoor and other forms- Advantages, Limitations, Availability,

Media Rates, Media Planning and Scheduling. (5 Sessions)

UNIT – V

Advertising creativity: Advertising Copywriting for print and

Broadcast Media-Principles, Styles, Advertising visualization

and Design production of Print, Broad and other advertisements. (4 Sessions)

UNIT – VI Media strategy: setting and allocating media budget, media

scheduling, testing advertising effectiveness – pre-testing and (6 Sessions)

Preamble: This course designed to give marketing students an overview and understanding

of the important role of advertising in organizational success. In addition this subject will try

to make the student familiar with the promotional tools in detail. The subject will emphasize

the advertising in the promotion mix specially the creation of the advertising message.


173

post testing

Advertising agencies: Organization and functioning, global

advertising, Advertising and society, advertising regulations.



Text Book:

Belch, G. E., & Belch, M. A. (2005). Advertising and Promotion. Delhi: Tata McGraw-

Hill Publication.

Reference books:

Batra, R. & Myers, J. G. (2006). Advertising Management. Delhi: Prentice Hall of India.

Jethwaney, J., & Jain, S. (2006). Advertising Management. New Delhi: Oxford

University Press.

Wells, W., Burnett, J., & Moriarty, S. (2002). Advertising Principles and Practice. Delhi:



174

Course Outline

International Marketing



To achieve an understanding of the complexities, opportunities & creative challenges of

marketing across time, space & cultures.

Recognize those factors which distinguish the marketing mix for overseas markets as

opposed to domestic markets.

To learn how to track & evaluate changes in world markets that affects the consumer

demand & shape of marketers‘ strategies.

To develop expertise in assessing of marketing opportunities for all sizes & types of

companies.

To learn how to develop successful marketing strategies targeted at specific global

market segments.

To identify & analyze ethical issues in international marketing affecting sustainable

development (―green-marketing‖) & social justice in business.

UNIT – I

Global Marketing: An Overview: Definition of International

Marketing, International Dimensions of Marketing, Scope and

challenges of International marketing:- EPRG Framework,

Domestic v/s International, Marketing, Process of

Internationalization, Benefits of International Marketing, Driving

& restraining forces.

(4 Sessions)

UNIT –II

Political, Legal & Cultural Environment: Political

Environment: Political Systems, Political Risks, Indicators of

Political Risk, Analysis and Measures to minimize Political Risk,

Legal Systems, Legal Form of Organization, Multiplicity of Legal

Environment, Bribery, Branch v/s Subsidiary, Counterfeiting,

(6 Sessions)

Preamble: Analysis of opportunities, distinctive characteristics, and emerging trends in

foreign markets, including exploration of alternative methods and strategies for entering

foreign markets; organizational planning and control; impact of social, cultural, economic,

and political differences; and competitive market development strategy. This is accomplished

through real life planning and implementation of an international marketing plan designed to

market a product or service in a foreign country or countries by the various reputed

international companies established in India.


175

Gray Market

Culture and its Characteristics, Influence of Culture on

Consumption, Thinking, Communication Process; Cultural

Universals.

UNIT – III

International Marketing Planning: Marketing Research, Global

Marketing Information Sources, Marketing Information System,

Market Analysis, Marketing Strategies of US, EU & Japanese

MNC‘s, Foreign Market Entry Strategies – (Exporting, Licensing,

Joint Ventures, Strategic Alliances, Acquisitions Franchising,

Assembly Operations, Management Contracts, Turnkey

Operations, Free Trade Zones.

(5 Sessions)


UNIT – IV

Product Policy and Planning: Product Design and

Standardization, Developing an International Product Line,

Foreign Product Diversification, International Branding

Decisions, International Packaging, International Warranties and

Services.

(4 Sessions)

UNIT – V

International Pricing Strategy: Role of Pricing, Price

Standardization, Pricing Decisions, Price Distortion, Transfer

Pricing, Counter Trade, INCO terms, Terms of Sale, Methods of

Financing and Means of Payment

International Channels of Distribution: Channel Members,

Channel Management, Retailing in International Scenario,

International Physical Distribution.

(5 Sessions)

UNIT – VI

International Promotion Strategies: Promotion Mix,

Promotion and Communication, Personal Selling,

International Sales Negotiations

International Advertising: Patterns of Global Advertising,

Global Advertising Regulations, Advertising Media,

Standardized International Advertising, Global e-marketing.

(6 Sessions)



Text Books:

Warren, J. K. (2002). 7th

Edition. Global Marketing Management. USA: Prentice Hall.

Cateora, P., & Graham, J. (2003). 11th

Edition. International Marketing. USA: McGraw

Hill.


176

Varshney & Bhattacharya. (2005). 18

th Edition. International Marketing. S Chand Publications.

Reference Books:

Ronkainen, Czinkota, & Michahel, R. (2002). Best Practices in International Marketing.

Fort Worth. Harcourt College.

Bradely, F. (2004). 2nd

Edition. International Marketing, Strategy. Hemal Hempstead,

Prentice Hall.

Kotler, P. (2002). 2nd

Edition. A Framework for Marketing Management. USA: Prentice

Hall.

Kotler, P., & Armstrong, G. (2008). 10th

Edition. Principles of Marketing. Pearson

education.

Derskey, H. (2007). 4th

Edition. International Management. New Delhi: Prentice Hall of

India.

Aswatthapa, K. (2006). 3rd

Edition. International Business. New Delhi: Tata McGraw-

Hill.

Suggested Journals:

Journal of International Marketing- American Marketing Association

International Marketing Review - Emerald

Journal of Global Marketing- Haworth Press, Inc.

Journal of International Marketing:- Institute of International Marketing

Journal of Global Marketing:- Routledge Imprint


177

Course Outline

Marketing of Service



To understand what quality means in service delivery and how perceptions of service

quality are developed by customers

To appreciate the differences between services and physical goods and to understand how

these differences translate into strategic direction and explore the global perspective of

service marketing.

UNIT – I

Introduction: Difference between Product and Services

Marketing, Augmented Marketing Mix, Characteristics of

Services, Classification of Services. (4 Sessions)

UNIT –II

Service Marketing System: Service Quality, Understanding

Customer Expectations and Zone of Tolerance, Segmenting,

Targeting and Positioning of Services. Managing Perishability. (6 Sessions)

UNIT – III

Services Marketing Mix:, Developing the Service Product/

Intangible Product, Service Product Planning, Service Pricing

Strategy, Services Promotions, Services Distributions (5 Sessions)


UNIT – IV

Delivering service: Role of Communication in Service

Marketing, People and Internal Communication, Process of

Operations and Delivery of Services, Service Recovery, Role of

Technology in Services Marketing.

(5 Sessions)

UNIT – V

CRM IN services: Relationship marketing, Customer

profitability segment, Relationship- tools and strategies, Use of

information technology for CRM

Marketing of Financial Services: Marketing Mix Strategies

with Special Reference to Credit Cards, Home Loans, Insurance

and Banking, Insurance Services.

(5 Sessions)

UNIT – VI Services in Global Perspective: International Marketing of

Services Recent Trends, Principal Driving Force in Global (5 Sessions)

Preamble: This course provides an understanding of how marketing is practiced in service

organizations. The course examines the marketing in industries that deals basically in services,

along with the perspective of all organizations, recognition of the fact that service is an

integral part of the offerings of any organization, irrespective of the sector in which it

operates.


178

Marketing of Services, Key Decisions in Global Marketing,

Services Strategy and Organizing for Global Marketing.



Text Books:

Zeithaml, A., Valarie. & Bitner, Mary, Jo.(2008).Services Marketing.New Delhi, India

:Tata Mc Graw Hill.

Reference Books:

Rao, K. Ramamohan. (2006). Services Marketing. New Delhi India: Pearson Education.

Bhattacharjee, C. (2008). Services Marketing: Concepts, Planning & Implementation.

New Delhi India: Excel Books.

Lovelock, Christopher. & Wirtz, Jochen.(2007). Services Marketing: People,

Technology, Strategy. New Delhi India: Pearson Education.

Nargundkar, Rajendra. (2008). Services Marketing: Text & Cases. New Delhi, India:

TMH.

Journals:

Indian Journal of Marketing

Paradigm: Journal of Institute of mgmt.

International Journal of Internet Marketing

Journal of interactive marketing


179

Course Outline

Conflict Management & Negotiation



To help the students in understanding the conflict dynamics in organizations,

To enable students to understand themselves and their reaction to conflict and to learn

techniques to manage conflict in their personal and professional lives.

To develop their negotiation skills to handle conflicting situations in life more

constructively.

UNIT – I

Understanding conflict: Introduction and concept of conflict,

features, types, functional and dysfunctional aspects of conflict,

Perception of conflict: traditional, human relations and

interaction‘s views of conflict, Sources of conflicts in

organization and industry.

Processes and Dynamics of conflict, levels of conflict, conflict

Continuum, effect of conflicts on individual and group

performance.

(6 Sessions)

UNIT –II

Conflict resolution: concept, methods: negotiation, mediation,

community building, advocacy, diplomacy and counseling,

managerial skills and competencies for effective conflict

resolution.

(4 Sessions)

UNIT – III

Strategy and management of conflict: Strategies for

interpersonal conflict resolutions, management of conflict, styles

of conflict management -competing, accommodating and

avoiding, compromising and collaborating, self awareness for

(5 Sessions)

Preamble: Conflict is ubiquitous, and it is essential for the manager to know how to manage

and resolve conflict effectively. Effective conflict management involves analyzing a conflict,

understanding the dynamics between the parties, considering the alternatives ways of

approaching it, and determining which approach is likely to be best.

Through the course readings, discussions and simulations, students will develop an

understanding of conflict dynamics and the art and science of negotiation. The course will be

an amalgam of the theoretical and the practical learning’s, and will support student’s

understanding of his/her own relationship to conflict and negotiation and the ways she/he

typically deals with them.


180

conflict management.


UNIT – IV

Managing Negotiation: Understanding negotiation, strategies

and Tactics of negotiation, negotiation process, approaches to

negotiation: the advocate‘s approach, the ―win-win‖ negotiators

approach & the new creative approach, common negotiation

mistakes, team negotiation, third party intervention.

(5 Sessions)

UNIT – V

Planning for negotiation: preparing a game plan, BATNA ,

Role of communication, emotions, perception and creativity in

negotiation ,

Cross-cultural dimension of negotiation: The Hosted model

for understanding cultural differences in business management,

Understanding various Stakeholders & constituents involved in

negotiation process, interest map study: interest and position,

types of negotiators interest.

(6 Sessions)

UNIT – VI

Managing negotiation in following contexts: cross functional

coordination, marketing relations-key strategies to manage

customer‘s mindset, international business, labor-management

relations, business-social relations, Ethics and negotiation.

(4 Sessions)



Text Books:

Singh, B.D. (2008). Managing Conflicts and Negotiation. New Delhi: Excel book

Publication.

Reference Books:

Corvette, B. A. B. (2009). Conflict Management: A Practical Guide to Developing

Negotiation Strategies. Pearson Education.

Steven, C. (2002). Negotiating Skills for Managers. Tata McGraw-Hill Publication.

Hill trop Jean-M, Udall Sheila. (2002). The Essence of Negotiation. Prentice Hall of India

Publication.

Stephen, R. P. (2000). Organizational Behavior. Prentice Hall of India Publication.

Luthans, F. (2005). Organizational Behavior. Tata McGraw-Hill Publication.

Stephen, R. P., & Sanghi S. (2007). Organizational Behavior. Pearson Prentice Hall of India

Publication.

Journals:

International Journal of Conflict Management, Published/Hosted by Emerald Insight. ISSN:

1044-4068.( www.journalseek.net, www.emeraldinsight.com) Friedman Raymond, Tidd

Simon, Vanderbilt University

The International Journal of Conflict Management 2000, Vol.11, No.1, pp. 32-55 1/23


181

The journal of conflict resolution, journal of the peace science society (international),

volume-54,number-2,april-2010 (http://jcr.sagepub.com)

The journal of conflict and security law, volume-15, issue-2, summer2010

(jcsl.oxfordjournals.org)


182

Course Outline

Organizational Development




Gain expertise, knowledge and skills in a growing field.

Learn how to apply processes and tools in your organization or practice.

Improve your career opportunities and competitive advantage.

Support an organization's success as a business partner and leader.

UNIT – I

An introduction to organization Development:

Overview of organizational development: definitions, Field of

organizational development, Characteristics, change agent,

Assumptions And Values Underlying OD, Relevance of OD.

(4 Sessions)

UNIT –II

Foundations of OD:

Models and theories of planned change - Lewin‘s change model,

Burke Litwin model, General model of planned change, Systems

theory, Participation and Empowerment, Teams and Team work,

Parallel learning structures, Applied behavioral Science - Action

Research as a process and an approach.

(6 Sessions)

UNIT – III

Managing the OD Process:

Diagnosis - The six-box model – The action component , OD

interventions and their nature, Classification of OD interventions ,

Planning choosing and implementing of an intervention strategy,

Evaluating and institutionalizing OD interventions

(5 Sessions)


Preamble: This course is designed to provide in depth understanding of behavioral

interventions and enable the students to apply these interventions for building individual, team,

system, systems and process related competencies and helping organization to achieve peak

performance and become self sustaining.


183

UNIT – IV

Human Process approaches: T-Groups, Process-consultation,

Third party intervention, Team interventions, Techniques used in

team interventions: Role Analysis Technique, Role Negotiation

Technique, Responsibility Charting.

Organizational process approaches: Organization

confrontation, Inter-group Relations interventions, Grid OD.

(5 Sessions)

UNIT – V

Techno-structural interventions: Socio-technical System,

Quality Circles, Total Quality Management, Work Redesign.

Strategic Interventions: Organizational Transformation

through Business Process Reengineering, The Self-Design

Strategy, Organizational learning, Knowledge Management.

(5 Sessions)

UNIT – VI

The future and OD:

Changing environment and fundamental strengths of OD,

implications of OD for the client, issues in consultant- client

relationship, ethical standards in OD.

(5 Sessions)



Text Books:

Kavita Singh, 2005, Organization Change & Development:, Excel Books

Reference Books:

Wendell French, Cicil, H.Bell,Jr, Veena Vohra, 2006, Organization Development,

Pearson Education.

Wendell French, Cicil, H.Bell,Jr.(6e)2005, Organization Development – Prentice Hall

of India.

Thomas G.Cummings, Christopher G Worley, 2007, Organization Development and

Change, 8th

edition, Thomson.


184

Course Outline

International and Strategic Dimensions of Human Resource




Understand and apply the core aspects of human resource management in an

international context.

Enhance the ability to think strategically and understand the essentials of business and

organizations in order to manage change more effectively in the global business

environment.

Frame solutions to complex business problems

Improve skills of self-discipline, reflection, analysis, communication, and leadership.

UNIT – I

Strategic HRM: An Introduction

Defining SHRM, development of concept, strategy and strategic

management, linking HR strategy with business strategy, need

and importance of SHRM, foundations and theories of SHRM,

the concept of competitive advantage & human resources as a

source of sustainable competitive advantage, various dimensions

of Strategic HRM,

(5 Sessions)

UNIT –II

Strategic HRM implications

Strategizing the HR Process: Recruitment and retention strategies:

outsourcing recruitment, headhunting, assessment centers and

work life balances.

Reward and compensation strategies: skill based pay, broad

banding, variable pay profit sharing and stock option plan,

executive compensation.

Training and developing strategies: cross-cultural training, multi

skilling, succession planning, Creating a learning organization,

performance management strategies.

(5 Sessions)

UNIT – III Human aspects of strategic implementation

Organization culture, human side of mergers and acquisitions, (5 Sessions)

Preamble: The objectives of this course are to explore the challenges posed by rapid

globalization of business, understand and analyze human resource issues for making effective

decisions in the contemporary business environment. The course will review the theories,

models and concepts developed in the areas of international management, Strategic HRM,

international & strategic organizational behavior, cross-cultural management, and study their

implications on international HRM practices.

.


185

organization power and politics, Managing ageing work force,

developing HR strategies for older workers , the changing role of

HR, future challenges of HR,

Strategic HRM in India: Emerging Dimensions


UNIT – IV

International HRM

Introduction & Overview; Approaches to IHRM; Differences

between Domestic & IHRM ,The emergence of International

Human Resource Management (IHRM),cultural differences and

HRM, Need for cultural training, Managing Human Resources in

an International Business.

(5 Sessions)

UNIT – V

International staffing policies

International Recruitment policy, international selection criteria,

factors influencing international recruitment and selection,

international training and development, , international

compensation and performance appraisal, Repatriation

(5 Sessions)

UNIT – VI

International labor relations and challenges

International labor characteristics, labor relations, international

labor organization, challenges of international organizational

behavior, ethics in International HRM.

(5 Sessions)



Text Books:

Dhar, R.L.(2008),Strategic Human resource management, excel book publication, new

Delhi.

Peter J. Dowling, Denice E. Welch & Randall S. Schuler: International Human Resource

Management. Managing People in a Multinational Context, South-Western College

Publications, 3.ed, 1999

Reference Books:

Sharma, A. & Khandekar, A.(2010), Strategic human resource management, Response

books, New Delhi.

Rao, V.S.P. (2010), Human resource management,Excel books, New Delhi.

Mark Mendenhall & Gary Oddou: Readings and Cases in International Human Resource

Management, South-Western College Publications, 3.ed, 1999


186

Course Outline

Labour and Social Security Legislations



To make aspirants understand the ground rules relating to labor laws

To equip the students with the working knowledge of various labor laws

UNIT – I

Labour Welfare: Philosophy of Labour Welfare; Historical

Development of Labour welfare legislation; Health, Safety and

welfare measures under Factories Act, 1948;

Industrial Disputes Act 1947: Objectives, Authorities for

investigation and settlement of industrial dispute, illegal strike

and lock-out.

(5 Sessions)

UNIT –II

Law relating to wages and Bonus: Concepts of wages:

minimum wage, fair wage, living wage.

Payment of Wages Act, 1936: Regulation of payment of

wages; Authorized Deductions,

Minimum Wages Act, 1948: Objectives and constitutional

validity of the Act; procedure for fixation and revision of

minimum rates of wages – exemptions and exceptions;

(5 Sessions)

UNIT –III

Payment of Bonus Act, 1965; Bonus - Its historical

background, present position and exemptions.

Legislation related to Social security: Protective provisions

under Equal Remuneration Act 1976 & Maternity Benefit Act

1961.

(5 Sessions)


UNIT – IV

Social security against employment injury and other

contingencies : Concept and development of social security

measures; Employers liability to pay compensation for

employment injury; Legal protection: (4 Sessions)

Preamble: ―For running any enterprise there is a need of efficient handling of workforce.

While making policies, procedure one must keep in mind that what is the legal environment

accompanied with societal factors. This course will definitely help the budding managers in

their professional life.


187

Workmen’s Compensation Act, 1923 - Concept of ‗accident

arising out of‘ and ‗in the course of the employment‘; Doctrine

of notional extension and doctrine of added peril; Total and

partial disablement; Quantum and method of distribution of

compensation.

UNIT – V

Employees State Insurance Act, 1948: Benefits provided

under the Act; Employees State Insurance Fund and

Contributions; Machinery for the implementation of the Act;

ESI court and appeal to High Court.

(6 Sessions)

UNIT – VI

Law relating to retirement benefits:

Employees Provident Fund and Miscellaneous Provisions

Act, 1952; Family Pension Scheme 1971 and Employees

Pension Scheme 1995;

Payment of Gratuity Act, 1972 – Concept of gratuity;

Eligibility for payment of gratuity; Determination of gratuity;

Forfeiture of gratuity.

(5 Sessions)



Text Books:

Kapoor, N. D. (2009). 30th

Edition. Elements of Merchantile Law. New Delhi: Sultan

Chand & Sons.

Mamoria, C. B., Gankar, S.V., & Mamoria, S. (2010). 13th

Edition. Dynamics of

Industrial Relations. New Delhi: Himalaya Publishing House..

Reference books:

Sinha, N. (2004). 1st Edition. Industrial Relations, Trade Unions and Labour Legislation.

New Delhi: Pearson Education.

Singh, B.D. (2010). Industrial Relations and Labour Laws. New Delhi: Excel Books.

Kumar, H. L. (2006). 3rd

Edition. Labour Laws. New Delhi: Universal. Pvt. Ltd.

Srivastava, S.C.(2003). 4th

Edition. Industrial Relations and Labour Laws. New Delhi:

Vikas Publishing House Pvt .Ltd

Singh,P.N.,& Kumar,N.(2010).Employee Relations Management. New Delhi: Pearson

Publication

Journals :

Labor Law reporter.


188

Course Outline

International Financial Management



To make the students understand financial management in global context.

To explain the foreign exchange market-major players, basic concepts, international

monetary system and contemporary practices.

To develop an insight into the meaning and increasing role of derivatives in the

international financial market and help students to make the short term and long term

financial decisions in the global market.

UNIT – I

IInntteerrnnaattiioonnaall EEnntteerrpprriissee && MMuullttiinnaattiioonnaall FFiinnaanncciiaall MMaannaaggeemmeenntt::

The rise of Multinational Corporation, The Internationalization

of Business and Finance, The Scope of International Finance,

Distinguishing Features of International Finance

IInntteerrnnaattiioonnaall MMoonneettaarryy SSyysstteemm::

The Gold Standard, The Inter-war Years, The Bretton Woods

System, The Smithsonian Agreement, The Flexible Exchange

Rate Regime, Alternate Exchange Rate Systems

(4 Sessions)

UNIT –II

TThhee FFoorreeiiggnn EExxcchhaannggee MMaarrkkeett::

Foreign Exchange Market and its Functions, Foreign Exchange

Rates, Arbitrage, The Spot Market, Cross Rates of Exchange,

Bid - Ask Spreads, The Forward Market, Interest Arbitrage

TThheeoorriieess ooff FFoorreeiiggnn EExxcchhaannggee RRaattee MMoovveemmeenntt::

Purchasing Power Parity, International Fisher Effect, Interest

Rate Parity

(4 Sessions)

UNIT – III

MMaannaaggeemmeenntt ooff FFoorreeiiggnn EExxcchhaannggee RRiisskk::

Foreign Exchange Risk, Management of Translation,

Transaction, and Economic Exposures

CCoouunnttrryy RRiisskk AAnnaallyyssiiss::

Measuring Political Risk, Economic and Political Factors

underlying Country Risk, Country Risk Analysis in International

(7 Sessions)

Preamble: This course is designed to develop an understanding of the foreign exchange

market and it’s working. It will help in understand the meaning and importance of hedging,

speculations, options, futures, financial swaps and forward transactions. Besides this it would

also facilitate short term and long term borrowing decisions.


189

Banking


UNIT – IV

FFiinnaanncciiaall MMaannaaggeemmeenntt ooff tthhee MMuullttiinnaattiioonnaall FFiirrmm::

Cost of Capital and Capital Structure of the Multinational Firm,

Multinational Capital Budgeting – Application and

Interpretation, Multinational Cash Management, International

Taxation

(6 Sessions)

UNIT –V

FFoorreeiiggnn IInnvveessttmmeenntt AAnnaallyyssiiss

International Portfolio Investment, Optimal International Asset

Allocation, Measuring Total Return from Portfolio Investing,

The International Capital Asset Pricing Model

Corporate Strategy and Foreign Direct Investment

(4 Sessions)

UNIT – VI

BBaallaannccee ooff PPaayymmeennttss::

The International Flow of Goods, Services and Capital; Balance

of Payments Accounting, Balance of Payment Statements,

Coping with the Current Account Deficit

EEuurrooccuurrrreennccyy MMaarrkkeett::

Domestic Issues vs. Euro Issues, International Bonds Market,

External Commercial Borrowings, Euro Debt, Foreign Currency

Convertible Bonds

(5 Sessions)



Text Books:

Apte, P.G. (2006). International Financial Management. New Delhi: Tata McGraw-Hill

Company Limited.

Reference Books:

Eun C.S. & Resnick, B.G. (2007). International Financial Management, USA: McGraw-

Hill.

Stonehill, A.I., Michael, H. & Moffet (1993). International Financial Management,

United Nations: United Nations Library on Transnational Corporations.

Madura, J. (2008). International Financial Management. USA: Cengage Learning,

Sharan, V. (2008). International Financial Management. New Delhi: PHI Learning Pvt.

Ltd.

Siddaiah, T. (2009). International Financial Management. Noida: Pearson Education

India.

Kevin (2009). Fundamentals of International Financial Management. New Delhi: PHI

Learning Pvt. Ltd.


190

Srinivasan, S.P. (2005). International Financial Management. Delhi: Dreamtech Press,

Eun, C. S. & Resnick, B.G. (2008). International Financial Management. New Delhi:

Tata McGraw-Hill.

Suggested Journals:

International Review of Finance

Case Folio: ICFAI

Portfolio Organizer, ICFAI

The Chartered Financial Analyst, ICFAI


191

Course Outline

Risk and Insurance Management



To develop an understanding of risk management framework of a company.

To enable the students to explore the various techniques and methods for risk mitigation

To instill in them the ability to explore various dimensions of insurance as a risk management

tool.

UNIT – I

An Overview of Risk and Risk Assessment

Risk and Uncertainty, Risk Management, Rationale for Risk

Management in Organizations, Risk Identification and

Measurement, Pooling Arrangements and Diversification of

Risk

Risk Assessment & Management; Risk analysis: Exposure of

physical assets, financial assets, and Human assets, Exposure

to legal liability

(4 Sessions)

UNIT –II

Risk Measurement Methods

Risk Control, Risk Management Decision Methods: Data

Organization and Analysis, Analysis Tools used in Corporate

Risk Management, Corporate Risk Management and

Shareholder Wealth, Value at Risk (VAR)-Measure, Historical

Simulation, Model Building Approach, Linear Approach,

Quadratic Model, Monte Carlo Simulation, Stress Testing and

Back Testing

(4 Sessions)

UNIT – III

Risk Management Framework:

Enterprise Risk Management: A Case Study, Risk

Retention/Reduction Decisions, Alternative Risk Transfer,

Tax, Regulatory, and Accounting Factors Affecting Corporate

Risk Management

Hedging Risk with Derivative Contracts: Options, Futures,

(7 Sessions)


evidence related to risk management and insurance. Major topics include risk identification,

risk assessment, risk measurement and risk management and various dimensions of insurance

contracts. Emphasis will be put on practical cases of corporate risk management and

exploration of the relevance of insurance in risk management. The paper will also enable

learner to acquaint with working knowledge of insurance.


192

Forwards, Swaps


UNIT – IV

Insurance Contracts

An Introduction to the Insurance Industry, Pricing of

Insurance, Insurance Regulation and Financial Assessment,

Legal Aspects of Insurance Contracts, Insurability of Risk,

Contractual Provisions, and Legal Doctrines, Insurance

Contract Analysis, Risk Pooling and Insurance including

Review of Probability Concepts, Corporate Risk Management

and Insurance

(5 Sessions)

UNIT – V

Life Insurance

Life Insurance: Principles of Life Insurance, Financial

Planning and Insurance, Life Insurance Products, Pensions and

Annuities, Risk Assessment & Underwriting, Premium

Setting, Product Development, Design and Evaluation,

Reinsurance, Claims Management, Legal Framework

(6 Sessions)

UNIT – VI

General Insurance

General Insurance: Principles of General Insurance, General

Insurance Products (Fire, Motor & Health), Commercial

Insurance: Transport, Marine, Catastrophe, Liability, Product

Design, Development and evaluation

(4 Sessions)



TEXT BOOKS:

Scott Harrington, Gregory Niehaus. 2004. Risk Management & Insurance. Tata McGraw-Hill

Publications.

Rejda. 2003. Principles of Risk Mgmt. & Insurance. Pearson Education/PHI. 8/e.

REFERENCE BOOKS:

C. Arthur Williams, Jr., Peter Young, Michael Smith. 1998. Risk Management & Insurance. Tata

McGraw-Hill Publications.

Manish Bansal,Navneet Bansal. 2006. Derivatives & Financial Innovations. Tata McGraw-Hill

Publications.

John C. Hull. 2011. Options Futures & Other Derivatives. Pearson Education, 8/e.

Vohra, N.D. and Bagri, B.R. 2003. Options & Futures. Tata McGraw-Hill Publications. 2/e.

Dubofsky & Miller. 2005. Derivatives- Valuation & Risk Management. Oxford University Press.

Shulz – Thomson. 2006. Risk Management & Derivative. Cengage Learning.

Chance. 2004. Introduction to Derivatives and Risk Management. Thomson Learning, 6/e.

Dorfman. 2004. Introduction to Risk Management & Insurance. Pearson/PHI.

Franklin Edwards. 1998. Options & Futures. Tata McGraw-Hill Publications, 1/e.


193

Robert W Kolb. 2007. Futures, Options and Swaps. Blackwell Publishing, 5/e.

Treishumann. 2007. Risk Management and Insurance. Thomson, 12 Ed.

Course Outline

Wealth Management & Personal Financial Planning



To enable in understanding the role and relevance of wealth management.

To enable them to use these techniques optimizing the profitability and attaining the

financial objectives of Individuals.

UNIT I Personal Financial Planning: Introduction to PFP, Objectives of PFP,

Steps in Formulating PFP, PFP Strategies, Emergence of PFP in India. (4 Sessions)

UNIT II

Wealth Management: Evolution of Wealth Management, Wealth

Management and Personal, Financial Planning, Wealth Management

Service Providers, Ethics in Wealth, Management, RBI Regulations on

Wealth Management, Recent Developments in Wealth, Management

(5Sessions)

UNIT III

Investment planning: Ascertaining Investment objectives, Quantifying

Investment Objectives, Exploring Investment Options, Designing Investing

plans, Online Investment, Tracking and Reviewing Investment, Investment

on Tradable and Non-Tradable Securities.

(6 Sessions)


UNIT IV

Insurance Planning: Estimations and Quantification of Insurance

requirements, Products and Functioning of Life Insurance and Non-Life

Insurance Business, Choosing perfect Life Insurance Product, Non-Life

Insurance in Personal Financial Planning.

(5 Sessions)

UNIT V

Retirement, Estate Planning: Rules and Regulations of New Pension

Scheme, Pension, Fund Regulatory Development Authority, Provident

Fund Organisation and its rules regulation on Management of Private

Provident Funds, Estate Planning, Estate Financing, Estate management

(6 Sessions)

UNIT VI Tax Planning: Personal Tax Planning, Tax Computation , Products meant

for Tax Exemptions, Filing of Income Tax Returns (4 Sessions)



Text Books:

1. Gitman et al., Personal Financial Planning, 11th e, South-Western College Pub, 2007

2. Keown, Arthur J., Personal Finance, Pearson Education

Reference Books:

The Citibank Guide to Building Personal Wealth, John Wiley and Sons

Preamble: With the advent of so many financial products in the market, wealth

management has become a separate profession. To meet various investable financial

objectives, one has to have his personal financial planning ready. The main objective of this

course is to enable the students to formulate various strategies in managing wealth.


194

Suggested Journals: Journal of Financial Planning and Wealth Management

Course Outline

Cross Cultural issues in International Management



Provide the fundamentals associated with the comparative international management

Provides an understanding of the various strategies of comparative international

management.

UNIT I Introduction to Cross-cultural Management: Meaning of Cross

Culture Management, Importance of Cross Cultural Management, Cross

Cultural issues in International Management, The Dimensions of Culture (4 Sessions)

UNIT II

Communication across Cultures: Importance of Communication in

Culture, Cultural Communication Mediums, Effective Communication

styles in Cultures, Culture and Marketing: Role of Culture in

Marketing, Strategies in dealing with Culture in Marketing

(6 Sessions)

UNIT III National Cultures and Management: Introduction, Methodological

Dilemmas, The Ethic Approach, Cultural Clusters, The Emic Approach,

National Cultures and Cross-cultural Negotiations. (5 Sessions)


UNIT IV

Motivation across Cultures: Equity in motivation, Influence of Culture

in Motivation, Strategies in Motivating Employees from Different Cultures

Leadership and Culture: Dealing with Culture Shock, Role of Leader in

Leading Groups from Different Cultures.

(6 Sessions)

UNIT V Cultural Dimensions of HRM: Recruitment process and Culture, Group

Dynamics and Culture, Cross Culture Building, Managing Resistance to

New Culture, Importance of Cultural Diversity in HRM. (5 Sessions)

UNIT VI

Managing Global Teams: Cultural Problems in Global Teams,

Strategies in Leading Global Teams, International Assignments and

Expatriate Management, The Global Manager. (4 Sessions)



Text Book:

Shobhana.M, (2011). Cross Cultural Management, Oxford University Press

Preamble: Cross Cultural issues have become subject matter of serious issues in managing

Organisations when they are going global. This is evident in the case of many failed Joint

Ventures of International giants from different cultures. The main objective of this subject is to

make the scholars to acquire the knowledge on issues related to Sources and troubleshooting

strategies in dealing with Cross Culture Management.


195

Carla I. Koen. (2007). Comparative International Management. 8th

Edition; Tata


Reference Books: 1. Ralph Johann, (2011). Cross Cultural Management, Grin Verlag Publication

http://www.flipkart.com/author/carla-i-koen


196

MMCCAA66007700:: DDAATTAA CCOOMMMMUUNNIICCAATTIIOONN NNEETTWWOORRKKSS ((MMBBAA))

Prerequisite: This course will allow students to develop background knowledge as well as core expertise in data communication and networking (DCN) technologies, which one of the fastest growing industries in today’s world. It forms an integral part of the modern Information and Communications Technology (ICT) in any organizations. Starting from intranet/extranet in small offices to the World Wide Web, principles of DCN plays an important role in designing any modern telecom infrastructure. Objectives of the Course:

To provide hands on experience to students in using computers networks for data organization and addressing business needs with the help of communication.

To make students aware about networking devices used in organizations. To familiarize students with data communication principles such as the OSI and TCP/IP reference

models and associated protocols, analogue and digital data transmission, transmission media, signal encoding and digital data communications techniques, data link flow and error control, multiplexing, circuit and packet switching.


Hours

UNIT I Introduction to Data Communications, Components of Data Communications, Digital Data Rates; Asynchronous and Synchronous Data, Computer Network, Network Applications

4 Sessions

UNIT II Types of signals: Amplitude Modulation; Frequency Modulation; Phase Modulation; Pulse Code Modulation; PDM; Time Division Multiple Access; Frequency Division Multiple Access; Code Division Multiple Access

6 Sessions

UNIT III Networking: Network Layer Local Area Network (LAN): LAN Components, Ethernet (IEEE 802.3), Token Ring (IEEE 802.5), Selecting a LAN, Improving LAN Performance

5 Sessions

UNIT IV Metropolitan Area Network (MAN) & Wide Area Network (WAN): Circuit-switched and Packet-switched Services, Improving MAN & WAN Performance

5 Sessions

UNIT V OSI Model; Broadcasting; Multicasting; Point-to-point communication; IP Addressing, Concepts of Port; Socket; ATM; Tunneling; Virtual Private Network

4 Sessions

UNIT VI Mobile Communication: Applications of Mobile Communication; Wireless Communication: Bandwidth, Transmission Impairment, Interference, Terrestrial Microwave, Broadcast Radio, Infrared & Light Waves.

6 Sessions

Text Books

Widjaja, L. G. (2000). Communication Networks. Tata McGraw Hill. Reference Books:

Stallings, W. (2003). Data Computer Communication (7th ed.). Delhi: Pearson Education.

Credits: 04 L–T–P: 4–0–0 Trimester VI


197

MMCCAA66007711:: SSOOFFTTWWAARREE MMAANNAAGGEEMMEENNTT ((MMBBAA))

Prerequisite: A software development process is concerned primarily with the production aspect of software development, as opposed to the technical aspect, such as software tools. These processes exist primarily for supporting the management of software development, and are generally skewed toward addressing business concerns. Many software development processes can be run in a similar way to general project management processes.. Objectives of the Course:

Define and highlight importance of software project management. Describe the software project management activities Train software project managers and other individuals involved in software project Planning and tracking and oversight in the implementation of the software project management

process.


Hours

UNIT I

Fundamentals of Software Project Management (SPM), Need Identification, Vision and Scope document, Project Management Cycle, SPM Objectives, Management Spectrum, SPM Framework, Software Project Planning, Planning Objectives, Project Plan, Types of project plan

5 Sessions

UNIT II

Structure of a Software Project Management Plan, Software project estimation, Estimation methods, Estimation models, Decision process, Project Elements, Work Breakdown Structure (WBS), Types of WBS, Functions, Activities and Tasks

4 Sessions

UNIT III Project Life Cycle and Product Life Cycle, Ways to Organize Personnel, Project schedule, Scheduling Objectives, Building the project schedule, Network Diagrams: PERT, CPM, Bar Charts

6 Sessions

UNIT IV Dimensions of Project Monitoring & Control, Budgeted Cost for Work Scheduled (BCWS), Cost Performance Index (CPI), Schedule Performance Index (SPI), Types of Review: Inspections, Walkthroughs, Code Reviews

5 Sessions

UNIT V

Testing Objectives, Testing Principles, Test Plans, Test Cases, Types of Testing, Test Strategies, Testing Automation & Testing Tools, Concept of Software Quality, Software Quality Attributes, Software Quality Metrics and Indicators

5 Sessions

UNIT VI Software Configuration Management: Software Configuration Items and tasks, Plan for Change, Change Control, Change Requests Management, Version Control, Risk Management, Risk Breakdown Structure (RBS)

5 Sessions

Text Books

Kelkar, S. A. Software Project Management. New Delhi: Prentice Hall India Publications. Cotterell, M. Software Project Management. New Delhi: Tata McGraw-Hill Publication

Reference Books:

Royce. Software Project Management. New Delhi: Pearson Education

Credits: 04 L–T–P: 4–0–0 Trimester VI


198

Conway, K. Software Project Management. New Dehi: Dreamtech Press

Course Outline

Retail Information Systems




To develop an understanding of technology being used in various functions of retail

industry.

To develop an understanding of Managerial Implications of that technology.

To understanding how technology can increase the efficiency & effectiveness of different

functions of retail.

UNIT – I

Management Information Systems: Introduction, From data to

information, Functions of MIS, Old and New MIS,

Characteristics of a good MIS, Marketing Support System, Retail

Information System, Benefits of MIS to an Organization

(3 Sessions)

UNIT –II

IT at POS:

Hardware – Cash Register, Computer based POS system, System

requirement to perform operations.

Software – Introduction, Understanding EPoS Software,

Choosing between Bob & FIS, Functions of EPoS Software

(6 Sessions)

Preamble: These are the exciting days for the retail industry in India. Over the past decade,

organized retail has dramatically increased its share in total retail business. Large store

formats have altered the shopping experience for consumers and ushered in a new era in

retailing. While business houses rush in to capitalize on this burgeoning opportunity, young

professional too can gain from the new career opportunities in this sector. There are some

considerable differences between organized and unorganized retail like superior supply chain,

inventory management, people management, money management etc. However, at the heart of

all these differences lies Information Technology.

Today, Information Technology has become so pervasive that all professionals need to

acquaint themselves with its advances. There was a time one would immediately think of

engineers when one mentioned technology. That is no longer the case. Every retail

professional needs to understand the role played by technology in the work place.


199

UNIT – III

Credit Cards: Introduction & History. Benefits and Shortcomings

with credit cards, Payment Mechanism, Other new age payment

mechanisms.

Automatic Identification & Data Capture: Introduction,

Objectives of Auto ID & Data Capture, Bar Codes(UPC), RFID –

Working & Usage

(6 Sessions)


UNIT – IV

ERP: Introduction, Purpose, Benefits and Disadvantages to a

retailer, True Cost of Retail ERP, The ERP Paradox,

Customization of ERP to a specific retailer, system requirement

for a successful ERP implementation.

CRM: Introduction, Purpose & Reasons for CRM, IT as a

facilitator in adopting CRM, CRM as a tool to gain competitive

advantage.

(6 Sessions)

UNIT – V

Data Mining: What is data mining? Reasons for its significance,

Working mechanism, Applications of data mining in Retail

management, Errors & Limitations and Privacy Concerns in data

mining, Technology needed for Data Mining.

SCM: Introduction, Managing all components of Supply Chain,

Components of a Supply chain, Span of SCM and Control,

Objectives of IT in SCM, Reverse Logistics: A special case of

SCM.

(6 Sessions)

UNIT – VI

E-Tailing: Introduction, The World of Electronic Retail,

Advantages & Shortcomings of e-tailing, Parties involved in e-

tailing, Attributes of an e-tail website, Issues influencing growth

of e-tailing in India,The Current Trends e-Retailing Statistics

(3 Sessions)



Text Books:

Ajeet Khurana (2010). Information Technology for Retailing (Tata McGraw Hill

Education Private Limited, 1st Edition)

Reference Books:

O‘Brien (2007). Management Information Systems (Tata Mc Graw Hill Education

Private Limited, 7th

Edition).

Laudon & Laudon (2004). Management Information Systems (Pearson Education Private

Limited, 8th

Edition).


200

Course Outline

Retail Merchandising



To develop the appropriate retail competencies to handle Buying & Merchandising

function.

To impart insights of category management & merchandise knowledge.

UNIT – I

Fundamentals of Merchandising : Concept of Merchandising,

Principles of Merchandising, Five ―Rights‖ of Merchandising, Retail

store organization, Relationship of Merchandising to other functions,

Importance of Mathematics to buying & merchandising, Factors

Affecting Function of Buying, Merchandising Philosophy, Methods of

Buying

(5 Sessions)

UNIT –II

Merchandise Planning: Merchandising Policies, Internal sources of

Buyer‘s information, Merchandising Strategy, Process of Merchandise

Planning, Key concepts in Merchandising

Merchandise planning process – top down & bottom up, its steps, The

Range Plan, Six-month merchandise plan, Model stock plan, and the

buying plan

(5 Sessions)

UNIT – III

Developing Assortment plan &Sourcing: The Merchandise

Assortment, Assortment Planning, Increasing & Figuring Open-to-buy,

Determining Sales Curves for categories, Micro Merchandising,

Technology Tools and Merchandise Planning

The Concept of Sourcing, Selecting the Best Merchandising Resources,

Sources of Supply, The Resident buying office, The Phases in Sourcing,

Global Sourcing, Establishing vendor Relationships, Classification of

Resources.

(5 Sessions)

Preamble: Merchandising has evolved to become so much more than the buying & selling of

products. Today, no product should be purchased without a good idea to whom it will be sold,

when it will be sold, at which price it will be sold and at what location? Therefore, the role of

merchandisers in particular retail scenario is of prime importance as the merchandise has to

be made available as per the requirements of the customers. The course focuses to broaden

students’ practical & theoretical understanding in relation to retail buying, management &

merchandising.


201


UNIT – IV

Pricing of Merchandise: The Concept of Price, Retail Objectives &

pricing, Components of Retail Price, factors affecting price, Price

Consciousness, Price Lines & price Zones, Concept of MAP, Retail

Pricing Policies/Strategies, Adjustments to retail price, Comparison of

Markups & Markdowns, Evaluating Merchandise Performance,

Concept of GMROI

(5 Sessions)

UNIT – V

Private Labels & Category Management: The Private Label,

The Market for private labels, Process of Private Label creation, The

buyer‘s role in private label development.

Concept of Category Management, Key Components of Category

management Framework, the Category Captain

(5 Sessions)

UNIT – VI Industry Insights in Merchandising: The Indian retail spectrum,

Merchandising of categories like Consumer Durables, Food & Grocery

Products, Books and Apparels etc. (5 Sessions)



Text Books:

Pradhan, Swapana. Retailing Merchandising; New Delhi: Tata McGraw Hill, 2010.

Reference Book:

Diamond Jay & Pintel Gerald. Retail Buying; New Delhi: Pearson Education, 2008

Esaterling, Flottman, Jernigan & Wuest. Merchandising Mathematics for retailing; New Delhi:

Pearson Education, 2008

Levy Michael, & Weitz A Barton , Pandit A., Retailing Management, New Delhi: Tata McGraw Hill,

5th reprint 2010.

Berman Barry & Evans Joel R., Retail Management; A Strategic Approach, New Delhi: Prentice Hall

of India, 2007


202

Course Outline

Retail Supply Chain Management and Vendor Development



To bring understanding among students regarding nature of Supply Chain in Retail

Business

To make aware regarding the various modes of transportation which can be used by a

retailer

To impart the understanding of the new development in retailing.

UNIT – I

Introduction to retail Supply Chain Management: Introduction

to Retail Supply Chains, Participants in Retail Supply Chains,

Aligning the Supply Chain with Business Strategy, Strategic and

functional view of Retail supply chain. Supply chain metrics.

(5 Sessions)

UNIT –II

Role of Pricing and Distribution in retail supply chain: Retail

Distribution and Replenishment mechanism, retail pricing and

impact of SC in pricing decisions. Green retailing and its impact

on retail supply chain management.

(4 Sessions)

UNIT – III

Retail Transportation: Retail Transportation System:

Multimodal transportation, Modal Interfaces –Inter-modal

Systems – Road/Rail/Sea ; Sea/Air; Road/Air ; Road/Rail ;

Sea/Road –Inland Container Depot (ICD) & Container Freight

Station (CFS) Terminals, Reverse logistics.

(6 Sessions)


UNIT – IV

Issues with Current retail Supply chain formats:

Structure of supply chain-Perishable items retailing,

Structure of supply chain- consumer durables retailing,

Structure of supply chain- apparel retailing,

Introduction of Contemporary issue in SCM RFID, ERP.

(5 Sessions)

UNIT – V Vendor Development and Strategic Sourcing: Concept of (5 Sessions)

Preamble: Supply chain is an integral part of any organization. The role of Supply chain is

not only restricted within the distribution of goods but it is also playing a significant role in

service delivery. Therefore in today’s highly competitive environment SC works as skeleton to

deliver the value to the ultimate users. This course puts emphasis on the fact that how SC can

be a key to success for a retail business and therefore the concepts of SC are analyzed from the

perspective of retail business.


203

Vendor Management, Procurement, and strategic sourcing, The

process of procurement, Negotiation and Principal of

Negotiation, Retail sourcing trends and managing the

relationship with suppliers, Issues involved in global sourcing,

Role of IT in sourcing (3PL and 4PL)

UNIT – VI

Vendor Selection: Factors associated with Vendor‘s selection,

Process of Vendors Selection. Models for vendor selection:

Categorical Plan method, cost ration method, weighted point

method. Advantages and disadvantages of single and multiple

vendor System.

(5 Sessions)



Text Books:

Ray, Rajesh.(2010).Supply Chain Management for Retailing. New Delhi.TMH.

Reference Book:

Chunawalla S.A.(2009).Production and Operations management. Himalya Publishing house.

Levy Michael , Weitz Barton A. ()Retailing Management. McGrawHill Publicaton

Bajaj, Chetan,.() Retail Managemen: Oxford University Press.

Christopher.(2006). Logistics Management.PHI.


204

Course Outline

Livelihood System and Promotion



Concept of livelihoods and livelihood frameworks, livelihood assets, vulnerability context and

poverty

Livelihood interventions through policies, institutions and processes;

Applying the livelihood framework in natural resource management; and comparison and critique

of the frameworks.

UNIT – I

An Introduction to Livelihood:

Livelihood, Need of Livelihood Promotion, Sustainable

Livelihood, The Challenge of Understanding Livelihood

Systems-A Historical Reference.

Traditional & Modern, Rural & Urban Livelihood Systems,

Study of livelihood systems, The basis of the livelihood systems,

Livelihood orientation in response to changing poverty

paradigms.

(5 Sessions)

UNIT –II

Understanding Livelihoods in Rural India: Diversity,

Change and Exclusion.

Causes of Livelihood Change: Shocks, Trends and Cycles,

Short term Fluctuations in Livelihoods: Preparing for Shocks

and Opportunities, Coping with Shocks

Long-term Trajectories: Accumulation or Impoverishment.

Household Trajectories: Virtuous and Vicious Circles.

Explaining Different Patterns of Household Change

(6 Sessions)

UNIT – III

An Introduction to Livelihood Interventions:

Livelihood Intervention, Evolution of Livelihood Intervention of

India Introduction

Various Types of Livelihood Intervention: Spatial Interventions,

Segmental Interventions, Sectoral Interventions, and Holistic

Approaches to Livelihood Promotion

(4 Sessions)


Preamble: The course aims to provide a theoretical, empirical and methodological

understanding of livelihood system and promotion development processes in India, with

emphasis on development of appropriate strategies for integrating livelihood concerns with

sustainable management of natural resources such as forest and water resources.


205

UNIT – IV

Understanding Income Of The Household:

Enhancing Income from the Main Livelihood Activity,

Increasing Income in Diversified Portfolio of Subsistence

Livelihoods, Reducing Avoidable Expenditure

(4 Sessions)

UNIT – V

Framework for Analyzing Livelihood Intervention Choices:

Introduction, Elements of Design of Livelihood Intervention

Understanding the Internal Context of Intervention: Factor

Conditions, Demand conditions, Industry Conditions,

Institutional conditions, Making Livelihood Intervention Design

Choices, Framing for Objectives, Nature of Intervention, Design

of Livelihood Activity.

(6 Sessions)

UNIT – VI

Designing a Livelihood Intervention:

Looking for livelihood opportunities, Observing and

understanding the local economy, Selecting livelihood activities

suitable for the poor in the area, Deciding on Intervention

(5 Sessions)



Text Books:

Mahajan, V., Datta S., & Thakur, G. (2001). A Resource Book for Livelihood Promotion.

BASIX

Phansalkar. (2003). Livelihood: Promoting Livelihood Enhancement. Sir Dorabji Tata

Trust, Mumbai

Reference Books:

ICRA Learning Resources. (1999). Livelihood – Key Concepts.

DFID. (2001). Livelihood Framework – Sustainable Livelihood guidance Sheets


206

Course Outline

Participatory Research Methods



To provide a guided tour of Social Research and To inculcate and improve skills in exploring

social dynamics related to various contemporary researchable issues

To explore the various participatory research designs, methodologies and various operational

tools.

UNIT – I

Introduction to Participatory Research Basics:

Social Research: Introduction, Evolution, Need and Prospects

Foundations for Social Research Methods: Sociological

Positivism, Rules for Social Research, Triangulation;

Developing a Sociological Imagination, Challenges to

Traditional Ways of Doing Social Science; Locating the Self in

Social Research

Ethical Concerns in Qualitative Research

(5 Sessions)

UNIT –II

Participatory / Social Research Designs (I)

Quantitative Design: Survey Research, Statistical Surveys,

Reliability and Validity Analysis, Cluster Analysis (4 Sessions)

UNIT – III

Participatory / Social Research Designs (II) Qualitative Designs: Analytic Induction, Archival Research,

Content Analysis, Textual Analysis, Focus Group, Ethnography,

Historical Method, Life History, Longitudinal Study,

Morphological Analysis, Semi-Structured Interview, Structured

Interview, Unstructured Interview

(6 Sessions)


UNIT – IV

Participatory Research Methodologies (I)

Participant Observation and Individual Interviews;

Rapid Rural Appraisal (RRA): Principles, Techniques, Quick-

and-dirty methods

Participatory Rural Appraisal (PRA): Concept of Empowerment,

Respect, Localization, Enjoyment, Inclusiveness

(5 Sessions)

UNIT – V Participatory Research Methodologies (II) (5 Sessions)

Preamble: The Participatory research works as an important mechanism for understanding

and identifying social phenomena of any community. This course content comprises of various

aspects of social research like introduction to social research methods, triangulation,

developing social imagination and various social research designs. A comparison of the

various systems across the globe evolved is also included.


207

Participatory Assessment, Participatory Baseline, Participatory

Monitoring, Participatory Evaluation (PAME)

Appreciative Inquiry: Approach, Process, Principles

Process Documentation: Purpose, Process, Techniques and Best

Practices

UNIT – VI

An Insight of Operational Tools of Participatory / Social

Research Group Meetings; Murals and Posters; Flannel Boards, Open-

ended Stories; Unserialized Posters; Community Case Studies;

Historical Mapping, Community Environmental Assessment;

Survival Surveys; Participatory Action Research; Maps and

Mapping, Community Financial Accounts; SWOT Analysis;

Popular & Puppet Theatre; Community Directed Visual Images /

Tape Recordings / Videos

(5 Sessions)



Text Books:

McIntyre, L. (2005). 10th Edition. Need to Know: Social Science Research Methods.

Tata McGraw Hill Publication.

Kristin, G. E. (2010). 2nd Edition. Qualitative Methods in Social Research. Tata McGraw

Hill Publication

Corby, B. (2010). Applying Research in Social Work Practices. Tata McGraw Hill

Publication

Reference Books:

Denscombe, M. (2004). Ground Rules for Social Research. Tata McGraw Hill

Publication

Newman, W. Social Research Methods: Qualitative and Quantitative. Pearson Education

India


208

Course Outline

Public Policy and Health



To develop an understanding of the public health policy.

To enable the students to interpret and apply health concept in day to day functioning.

To build awareness of certain important and critical issues in public health policy

UNIT – I

Understanding the Concepts of Health

Community Health, Community Health Centre, Community

Mental Health Services, Urban Health Resource Centre, Online

Health Communities

Public Health: Objectives, Public Health Programs, Public

Health System in India: Rural Health Care System in India,

Health Education, Role of Public Policy in Health

(5 Sessions)

UNIT –II

Health Care in India: A Brief Overview, Health Care Infrastructure, Primary Services,

Central Government's Role, Issues: Disease-national centre of

Disease control, Global malaria Action Plan, The Global Fund to

Fight AIDS.

Gender Ratio: Concept, Gender Imbalance, Fisher's Principle,

Types of Gender Ratio, Examples in Non human Species,

Factors affecting Gender Ratios

(6 Sessions)

UNIT – III

Major Determinants of Health:

The Changing Nature of Infectious Disease, Food, Trade and

Health, Drains, Dustbins and Disease. Other Issues- Pollution-

Malnutrition, Water and Sanitation

Tobacco: A Public Health Emergency

(4 Sessions)


UNIT – IV Population Health: The Role of Economic Inequality, The

Importance of Family Planning Programs, Population Health (4 Sessions)

Preamble: Public health is an often under-recognized component of our health system, yet

most improvements in life expectancy and other key markers of healthy populations which are

the result of effective public health programs. It is concerned with threats to the overall health

of a community based on population health analysis. This course will provide a framework for

developing and analyzing a range of health policy issues.


209

Management, IT Challenges in enabling Population health

management.

Principles of the Ethical Practice of Public health.

Correspondence of the ethical principles with the essential public

health services.

UNIT – V

Health Planning in India: National Cancer Control Program, National Aids Control

Program, Universal Immunization Program (UIP), National

Health Policy, State Health Policy, Ministry of Health and

Family Welfare; National Urban Health Mission , National Rural

Health Mission

(6 Sessions)

UNIT – VI

Role of International Agencies in Public Health

WHO (World Health Organization), UNICEF (United Nations

International Children's Emergency Fund), CRY (Child Rights

and You), CARE, RED Cross Society

(5 Sessions)



Text Book:

Pomerleau, J., & McKee, M. (2006). Issues in Public Health. New Delhi: Tata McGraw

Hill.

Reference Book:

Michael, B. (2008). International Public Health Policy and Ethics. Series: International

Library of Ethics, Law, and the New Medicine, Vol. 42

Goodwin, N., Gruen, R., & Iles, V. (2006). Managing Health Services. New Delhi: Tata

McGraw Hill.

Buse, K., Mays, N., & Walt, G. (2006). Making Health Policy. New Delhi: Tata McGraw

Hill.

Macdowall, W., Bonell, C., & Davies, M. (2006). Health Promotion Practice. New

Delhi: Tata McGraw Hill.

http://www.springer.com/series/6224




210

Course Outline

Strategy Implementation and Control



To understand the nature of strategy execution and its competitive and institutional

context

To know the challenges and risks associated with successful implementation of strategies.

To acquaint students with a range of methods of strategy execution, evalution and

controls.

UNIT – I

The nature of strategy implementation

Concept Of Strategy Implementation, Strategy Implementation

And The Strategic Management Process, Mintzberg's Model, The

Relation Between Strategy Formulation And Strategy

Implemenation, A General Framework For Strategy

Implementation

(5 Sessions)

UNIT –II

Implementation approaches

The Concept Fit, The 7-s's Framework, Relationship Of

Implementation To Life Cycle, Selecting An Implementation

Approach, Strategy Implementation And Stakeholders, general

problems in implementation

(5 Sessions)

UNIT – III

Implementation in action

Developing programmes, budgets, and procedures, achieving

synergy, designing jobs, resource allocation, managing conflict,

managing resistance to change, creating a strategy-supportive

structure, culture and leadership.

(5 Sessions)


UNIT – IV

Implementation at Corporate and Business level

The Concept Of The Center Of Gravity, Strategies Changes -

Integration, Diversification, Mergers, acquisitions and joint

ventures.

Implementing Porter's Generic Strategies, Differentiation Versus

Low-cost Strategies

(5 Sessions)

Preamble: Strategic management is the core element of any business course as it acts like

glue that holds other business subjects together. It is the field of management designed to help

general managers improve the long-term competitive position of their organization.

Apart from planning, which in itself is a challenging and comprehensive task, implementation

creates greater challenges, as a number of unfavourable forces may have to be managed. This

course aims to familiarize students with the enormous uncertainties and challenges of

executing strategies at various levels in the organization.


211

UNIT – V

Strategy Implementation

Implementing Strategies: Production/Operations Concerns, HR

concerns, Marketing, Finance/Accounting, R&D, and MIS

Issues

Restructuring and Reengineering, execution in turbulent

environment – concept of strategy incoherence, dissonance,

agility and resilience

Execution in international context

(5 Sessions)

UNIT – VI

Strategy Evaluation and Control

Strategy Evaluation, Framework, Characteristics of an Effective

Evaluation System, Contingency Planning, Auditing, enterprise

risk management, Activity based costing.

Measuring Performance at corporate and functional level,

Strategic Incentive Management

Control –importance and types

(5 Sessions)



Text Books:

Thompson, Strickland, Gamble & Jain. (2005). Crafting and Executing Strategy. 14th

Edition. New Delhi: Tata McGraw Hill Publication.

Azhar, K. (2008). Business Policy and Strategic Management. New Delhi: Tata McGraw

Hill Publication.

Galbraith, J.R. (2006). Strategy Implementation: The Role of Structure and Process. West

Publishing Company.

Reference Books:

Hamel, G. & Prahalad, C. K. (2003). Competing for the Future. Harvard Business

School.

Johnson, & Scholes. (2006). Exploring Corporate Strategy. Prentice Hall India.

Hunger and Wheelen, (2004). Strategic Management. New Delhi: Pearson Education.

Macmillan, H. & Tampoe, M. (2005). Strategic Management. Oxford University Press.

Pearce II, Robinson Jr., & Mittal. (1999). Strategic Management: Formulation, Implementation

and Control. Tata McGraw Hill


212

Course Outline

Technology Forecasting



This course is designed to enable students:

To understand the key concepts and options in technology forecasting.

To understand models of technology forecasting.

To understand the assessment of technological forecasting.

UNIT – I

Purpose and meaning of technology forecasting, characteristics of

a good forecast, methodological foundations, Method Selection ,

common errors, Developing technological competencies and

creation of sustainable comparative advantages through

technology forecasting, benefits for technology transfer

(5 Sessions)

UNIT –II

Planning the Technology Forecast, forecasting project needs,

Organizing and Managing the Technology Forecast, Project

Scheduling through PERT, PAC.

Technology Delivery System, stakeholder, societal and

institutional context, monitoring process and strategy

(5 Sessions)

UNIT – III

Sources of quantitative/qualitative data on technologies: Forecasts

based on human judgments and estimates, Historical

analogies,Technology database: Patent searching, Bibliometric

analysis,

(5 Sessions)


UNIT – IV

Forecasting the Market - Qualitative Techniques for Appraising

Market

Potential, A Quantitative Approach—Adoption and

Substitution., Macroeconomic Forecasting, General Equilibrium

Models, Institutional Arrangements and the Market, Linear

regression, Fitting time series data to general trend models,

(5 Sessions)

Preamble: In order to effectively prepare business strategies in the technologically fast-paced worlds

of e-commerce, information technology, and the global economy, it has become important for

companies and policy makers to look into the future with sophisticated models and techniques to

determine the course of technological change. The field of technological forecasting, more commonly

referred to as foresight studies, has emerged as an energetic and vibrant area of study and practice.

This course will provide an insight of technological forecasting with the implementation of some

sophisticated statistical tools. For bringing an adequate understanding of the subject students are

required to make review of regression and time series analysis

.


213

growth and substitution curve models, Systems models

UNIT – V

Critical success factors in technology forecasting, Impact

Assessment in Technology Forecasting – concept and

techniques, analysis of technological. Polical, social, economic

impact, Impact Evaluation,Cost-Benefit Analysis within and

outside the Organization – methods, forecasting accuracy

(5 Sessions)

UNIT – VI

Combining forecasts, Accounting for Risk and Uncertainty –

within organization and outside,Technology Roadmapping,

Strategic Planning for Technology Implementation, uses in

manufacturing, Learning from Past Forecasts and Assessments

(5 Sessions)



Reference Books:

Strategic Technology Management - Betz. F. - McGraw-Hill.

Management of Technology - Tarek Khalli -, McGraw-Hill.

Strategic Management of Technological Innovation - Schilling - McGraw-Hill, 2nd ed.

Handbook of Technology Management – Gaynor, 1996, Tata McGraw Hill.

Forecasting and Management of technology - Alan Thomas

Management of New Technologies for Global Competitiveness –Christian N Madu,

1995, Jaico Publishing House.


214

Course Outline

Management of Technology Transfer and Adoption



This course is designed to enable students:

1. To understand the key concepts and options in technology commercialization.

2. To understand how to assess technologies for their commercialization potential.

3. To understand the steps that a technology goes through in the journey from the laboratory

to the marketplace.

4. To explore the roles that intellectual property protection and licensing play in the

commercialization process.

UNIT – I

Purpose and meaning of technology transfer, Ways of technology

transfer, technology transfer process, technology transfer agents,

constituents of technology transfer, factors affecting technology ,

technology transfer checklist, benefits for technology transfer

(5 Sessions)

UNIT –II

Technology transfer team and their responsibility, Seven ―C‖s for

the Successful Transfer - Context , Challenges : Shortfalls in

Technology Creation, Choice: Technology Needs Assessment,

Existence of Viable Technology Alternatives, Functions of

Technology Assessment, Certainty - Ensuring Effective Use of

Analytical, Assessment and Other Decision Support Tools

(5 Sessions)

UNIT – III

Communication, Capacity : Fostering Innovation, Applied

Research and Development, Developing and Enhancing Human

Capabilities, Commitment - Sustainable Markets for

Environmentally Sound Technologies

(5 Sessions)


Preamble: This course examines the processes involved in transferring technologies from one

organization or culture to another. First, the broad concept of technology will be examined from

several viewpoints. These include the philosophy of technology, its conceptual organization, and the

technological method. Special emphasis will be placed on the change process and its relationship to the

diffusion of technology. Models that describe technology transfer and the vehicles that facilitate

technology transfer will then be considered. Special emphasis will be placed on the means used to

transfer technologies and the social, cultural, and technological problems that often result. The course

will conclude with the identification of strategies that can be used to facilitate successful technology

transfer and adoption.

.


215

UNIT – IV

Ensuring Macroeconomic Policy Frameworks Minimize

uncertainties, Policy dimension and regulatory frameworks,

From technology transfer to technological learning capabilities,

Networking for Technology Acquisition and Transfer, Financial

aspects, structuring agreements

(5 Sessions)

UNIT – V

Impact of adoption of new technologies, Alternate models for

technology transfer, Techonology transfer : problems and

prospects, Knowledge and technology transfer grid

Technology transfer as collaborative learning, Technology

diffusion and organizational learning

(5 Sessions)

UNIT – VI

Patterns and Criticisms of TT, India and Technology Transfer:

Positions, Barriers and Options, Technology transfer

Agreements in India, international technology transfer process,

Legal issues in technology transfer, Cross cultural issues

(5 Sessions)



Text Books:

Technology Transfer: Strategic Management in Developing Countries-Goel Cohen, 2004,

Sage Publications Ltd.

Handbook of Technology Management – Gaynor, 1996, Tata Mcgraw Hill.

Reference Books:

A Macro Perspective on Technology Transfer -Allan C. Reddy, 1996, Greenwood

Publishing Group

Global Perspectives on Technology Transfer and Commercialization- John Sibley Butler,

2011, Edward Elgar Publishing

Theory of Science and Technology Transfer and Applications- Siegeng Liu, 2009, Taylor

& Francis

http://books.google.co.in/books?id=jjcrAAAAYAAJ&printsec=frontcover&dq=technology+transfer&source=bl&ots=J7GNjUK75X&sig=tSMiFwmSOyZvrzKWm4i0K-wMICg&hl=en&sa=X&ei=DqsbUI_lBeTk4QT7-4CoDA&ved=0CE4Q6AEwBA


216

Course Outline

Service Operations Management

Course Code: MBA6028 Year: II Trimester: VI Max. Hours:


After, completion of the course the students will be able to:

Understand the key concepts of service operation.

Analyze the process of service designing.

Understand various models of service quality

UNIT – I

Introduction of service operations management, types of services

and processes, service matrix , retail service layout:-service-scape

and ambient conditions , spatial layout and functionality. (5 Sessions)

UNIT –II

New Service Development - Designing of Service delivery

Mechanism: Service Blue-printing – Management of Service

Experience - Front-office Back-office Interface . (5 Sessions)

UNIT – III

Service Quality: Concept, Models-GAP, SERVQUAL,

SERVPERF - Gronroos model, Complaint management, Service

Encounter, Service Recovery Service Guarantee. (5 Sessions)


UNIT – IV

Service designs:-Product line approach , Self service Approach ,

Personal Attention approach, Waiting line management-Queuing

system ,Waiting line models , Introduction to computer

simulation of waiting line.

(7 Sessions)

UNIT – V Service supply chain models, service outsourcing , Inventory

Management in Services, Productivity and Performance measurement, (5 Sessions)

UNIT – VI IT enabled Customer Service: Call Centre Operations,

Web‐enabled Services, ERP enabled Services, Tele marketing. (3 Sessions)



Reference Books:

Preamble: In today’s highly competitive era firms are using service as tool for differetntiation.It has

become very important to understand the nature of services and the ways to manage them effectively

and efficiently. In the same regard this course has been designed, which will cover various aspects of

service operations management. The students are required to review the fundamentals of Service

marketing as well as fundamentals of Operations management, so that they can easily assimilate the

subject matter.


217

Operations management – Richard B. Chase TMH.

Production and operations management – Kanishka Bedi -, Oxford

Production and operations management – SN Chary TMH.

Service Operations Management: Improving Service Delivery – Robert Johnston, Pearson


218

Course Outline

Total Productivity Management



To understand the Total Productive Management concept and principles and the various

tools available to achieve Total Productive Management.

To understand the role of IT in TPM .

UNIT – I

Introduction of TPM: Definition and features ,Stages of TPM:

Preparation, Initial implementation stage, Full implementation

stage, Interlink-age of TPM with other functional departments. (3 Sessions)

UNIT –II

Equipment effectiveness and types of losses ,suspension loss-

plant maintenance loss, productionadjustment loss , Downtime

loss ,equipment failure loss- process failure loss,Speed

loss,regularproduction loss-irregular production loss- Defect

Loss- Process defect loss,loss which caused byrework,overall

Equipment Effectiveness (OEE),TPM Principles and Zero

failures.

(7 Sessions)

UNIT – III

Introduction to jishu hozen (autonomous maintenance) ,steps-

intial cleanup

preventive measures Preparing autonomous standards for TPM

autonomous inspection standardization - autonomous

management,Institutionalize Jishu Hozen - Cause and

effectdiagram,ten kinds of human errors different kinds of

defects.

(5 Sessions)


UNIT – IV

Introduction to Kaizen activities, Mode of failure, collection and

analysis of data, Sporadic and regular failures, causes for machine

deterioration, design inadequacies, Periodical and predictive

maintenance.

(5 Sessions)

Preamble: In today’s highly competitive era fitness of firm is very significant as far as

manufacturing is concern. In this regard maintenance plays an important role.This course

provides a framework to understand the fundamentals of TPM. The course will also examine

today's critical strategic issues such as role of IT and HR in TPM.


219

UNIT – V

Introduction to ―Kbestu kaizen‖, defining the contributory

problem and collection of data, categorise loss plan , ―Hinhitsu

Hozen ―zero defect quality maintenance ,eight pillars of TPM five

principles of TPM

(5 Sessions)

UNIT – VI

Human factors in maintenance ,maintenance manuals

,maintenance staffing methods, queuing applications, simulation,

spare parts management, maintenance planning and scheduling

Condition Monitoring Techniques– Vibration Monitoring,

Signature Analysis Wear Debris Monitoring – Maintenance

Management Information System - Expert systems –

Corrosion Monitoring and Control.

(5 Sessions)



Text Books:

Dale H.Besterfiled, et al., ―Total Quality Management‖, Pearson Education, Inc. 2003.

(Indian reprint 2004). ISBN 81-297-0260-6.

Reference Books:

James R.Evans & William M.Lidsay, ―The Management and Control of Quality‖, (5th

Edition), South-Western (Thomson Learning), 2002 (ISBN 0-324-06680-5).

Feigenbaum.A.V. ―Total Quality Management‖, McGraw-Hill, 1991.

Oakland.J.S. ―Total Quality Management‖, Butterworth Hcinemann Ltd., Oxford, 1989.

Narayana V. and Sreenivasan, N.S. ―Quality Management – Concepts and Tasks‖, New

Age International 1996.

Zeiri. ―Total Quality Management for Engineers‖, Wood Head Publishers, 1991.

Lt. Gen. H.LaI, "Total Quality management", Wiley Eastern Limited, 1990. .

Greg Bounds. ―Beyond Total Quality Management‖. McGraw Hill, 1994. 3. Menon,

H.G, "TQM in New Product manufacturing", McGraw Hill 1992


220

Course Outline

Purchase Management



To explain the social fundamentals of purchasing management.

To understand policies and procedures of purchasing

To understand the role of purchasing in strategic decision making

UNIT – I

The role of purchasing in business, relationship with other

departments, procedures, forms and records, basic

policies/planning, organization, purchasing control, budgeting,

purchasing ethics/ public relations

(5 Sessions)

UNIT –II Sourcing, quality, quality control, quantity determination, right

time, price, surplus materials (5 Sessions)

UNIT – III

Purchasing capital equipment, contract buying, retail buying,

engineering and construction contracting, state and institutional

purchasing, international buying, make or buy, negotiations,

purchasing research/value analysis, measuring purchasing

performance.

(5 Sessions)


UNIT – IV

Purchasing Function Objectives, Scope and Importance,

Organisation for Purchasing, Centralisation vs. Decentralisation,

Delegation of Powers, Purchasing Cycle Elements and their

Importance, Purchase Policies and Procedures, 5Rs of

Purchasing and Related issues, Technical, Commercial and

Legal Aspects of Purchasing

(5 Sessions)

UNIT – V

Import Policy and Procedures Capital Goods and Project

Imports, Spares, Consumables and Components, Specific

Licensing Provisions, Project Buying and Related Aspects,

Vendor Rating and Source Location, Negotiations in

Purchasing, Outsourcing Management

(5 Sessions)

UNIT – VI strategic purchasing management, the future of purchasing:

developing lean supply, partnership sourcing, network souring, (5 Sessions)

Preamble: Purchasing is an integral part of any organization. The role of purchasing is not

only limited to the procurement of materials but now a days it is also considered as a medium

for gaining competitive advantage. This course puts emphasis on the fact that how purchasing

can be a key to success for any organization.


221

benchmarking, buying decision models, purchasing market

research, the role of information technology in purchasing and

the portfolio of purchasing skills..



Reference Books:

Monczka, Robert, Trent, Robert and Handfield, Robert, Purchasing and Supply Chain

Management, 3rd

. Edition, Cincinnati, Ohio: Thomson South-Western College

Publishing, 2005.


222

Date post:	16-May-2018
Category:	Documents
Upload:	hoangkhuong
View:	216 times
Download:	3 times