SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 1
Course Structure
&
Syllabus for
Master of Business Administration
(M.B.A) In
Operations Management
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 2
Introduction
A master of business administration (MBA) is a graduate degree that
provides theoretical & practical training to help graduates gain better
understanding of general business management functions.
This degree focuses mainly on accounting, finance & marketing.
Objective
1. To provide the country a steady stream of competent young men &
women with necessary knowledge, skills, values & attitudes to occupy
positions of management & administration in business, industry, public
system & the government.
2. To impart the students latest & relevant knowledge from the field of
management theory & practice.
3. To provide opportunities to the students for developing necessary
managerial skills.
4. To impart/ develop the right kind of values & attitude to function
effectively in managerial/ administrative positions.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 3
Course Structure
Semester 1 - Subject Code
Subject Name Examination Credits
MBAOM11 Accounting for Business Decision
Theory 6
MBAOM12 Basic of Marketing Theory 6 MBAOM13 Business Research Methods Theory 6
MBAOM14 Economics Analysis for Business Decisions
Theory 6
MBAOM15 Legal Aspects of Business Theory 6 MBAOM16 Organizational Behavior Theory 6
Semester 2 - Subject Code
Subject Name Examination Credits
MBAOM21 Decision Science Theory 6 MBAOM22 Financial Management Theory 6 MBAOM23 Human Resource Management Theory 6
MBAOM24 Marketing Management Theory 6 MBAOM25 Management Information
System Theory 6
MBAOM26 Operation & Supply Chain Management
Theory 6
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 4
Semester 3 - Subject Code
Subject Name Examination Credits
MBAOM31 Strategic Management [C] Theory 6 MBAOM32 Enterprise Performance
Management [C] Theory 6
MBAOM33 Startup & New Venture Management [C]
Theory 6
MBAOM34 Planning & Control of Operations [S]
Theory 6
MBAOM35 Introduction to Production & Operation Management [S]
Theory 6
MBAOM36 Business Planning & Project Management [S]
Theory 6
Semester 4 - Subject Code
Subject Name Examination Credits
MBAOM41 Managing for Sustainability [C] Theory 6 MBAOM42 Entrepreneurship Development
[C] Theory 6
MBAOM43 Event Management [C] Theory 6
MBAOM44 Operations Strategy & Research [S]
Theory 6
MBAOM45 Total Quality Management [S] Theory 6 MBAOM46 Enterprise Resource Planning &
Management [S] Theory 6
C – Compulsory Subject
S – Specialization Subject
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 5
Syllabus –
Semester 1:
Following Subjects-
1. MBAOM11 | Accounting for Business Decision
2. MBAOM12 | Basic of Marketing
3. MBAOM13 | Business Research Methods
4. MBAOM14 | Economics Analysis for Business Decisions
5. MBAOM15 | Legal Aspects of Business
6. MBAOM16 | Organizational Behavior
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 6
Semester 1:
1. Accounting for Business Decision (MBAOM11)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Basic Concepts Meaning of Business decisions & importance of business
decisions. Forms of business organizations, meaning of
accounting, basic concepts, terms used in business
accounting. Types of accounts, journal, ledger & trial balance.
Accounting equations & users of accounting information.
Accounting concepts & conventions. Difference between
financial, cost accounting & management accounting, Use &
applicability of Tally in accounting.
2 Understanding of
Financial
Statements
Meaning of Financial statements. Importance & objectives of
financial statements. Preparation of final accounts of sole
proprietary firm. Making financial decisions on the basis of
financial statements.
3 Cost Accounting Basic concepts of cost accounting. Objectives of Cost
Accounting, Classification & analysis of costs, Relevant &
irrelevant costs, differential costs, sunk costs, Preparation of
Simple Cost sheet.
4 Cost Control Material cost control, Procurement, Pricing of issues,
Inventory control techniques, Fixation of various levels,
Economic order quantity, material losses, Labor cost control,
time keeping & time booking, Overheads, Collection,
Classifications, allocation & apportionment of overheads.
5 Decision making
tools
Marginal costing, Break-even point, Cost Volume Profit
analysis, Optimizing product mix, Pricing decisions. Budgeting
- Cash & Flexible budgets only, Standard costing – Material &
Labor Variances only
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 7
Topics | Accounting for Business Decision (MBAOM11)
Unit Sub Unit Topic
1 1.0 Basic Concept
1.1 Business Decisions
1.2 Financial Accounting
1.3 Journal
1.4 Ledger
1.5 Trial Balance
1.6 Basic Accounting Concepts & Convention & Principles
1.7 Relation between Financial, Cost & Management Accounting
1.8 Use & Applicability of Tally in Accounting
2 2.0 Understanding of Financial Statements
2.1 Financial Statements
2.2 Preparation of Final Accounts of Sole Proprietary Firm/ Business
2.3 Financial Decisions on the Basis of Financial Statements
3 3.0 Cost Accounting
3.1 Concept of Cost
3.2 Classification & Analysis of Cost
3.3 Elements of Cost
3.4 Cost-sheet
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 8
4 4.0 Cost Control
4.1 Material Cost Control
4.2 Pricing of Material Issues
4.3 Inventory Control Techniques
4.4 Economic Order Quantity & Fixation of Various Levels
4.5 Material Losses
4.6 Material Losses
4.7 Overheads
4.8 Apportionment of Overheads
5 5.0 Decision-making Tools
5.1 Marginal Costing
5.2 Break Even Analysis
5.3 Cost Volume Profit Analysis
5.4 Optimizing Product Mix
5.5 Pricing Decisions
5.6 Make or Buy Decisions
5.7 Budgeting
5.8 Standard Costing
5.9 Variance Analysis
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 9
Semester 1:
2. Basic of Marketing (MBAOM12)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Introduction to
Marketing
1.1 Definition & Functions of Marketing: Scope of
Marketing,
Core concepts of marketing such as Need, Want, Demand,
Customer Value, Exchange, Customer & Consumer,
Customer Satisfaction, Customer Delight, Customer
Loyalty, Marketing v/s Market
1.2 Markets: Definition of Market, Competition, Key
customer markets, Marketplaces, Market spaces,
Metamarkets
1.3 Company Orientation towards Market Place: Product,
Production, Sales, Marketing, Societal, Transactional,
Relational, Holistic Marketing Orientation. Selling versus
Marketing. Concept of Marketing Myopia.
1.4 Introduction to the Concept of Marketing Mix: Origin &
Concept of Marketing Mix & Definitions of 7Ps.People,
Processes & Physical Evidence
1.5 New Marketing Realities: Major Societal Forces, New
Consumer Capabilities & New Company Capabilities.
2 Consumer Behavior 1.1 Definition & Functions of Marketing: Scope of
Marketing,
Core concepts of marketing such as Need, Want, Demand,
Customer Value, Exchange, Customer & Consumer,
Customer Satisfaction, Customer Delight, Customer
Loyalty, Marketing v/s Market
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 10
1.2 Markets: Definition of Market, Competition, Key
customer markets, Marketplaces, Market spaces,
Metamarkets
1.3 Company Orientation towards Market Place: Product,
Production, Sales, Marketing, Societal, Transactional,
Relational, Holistic Marketing Orientation. Selling versus
Marketing. Concept of Marketing Myopia.
1.4 Introduction to the Concept of Marketing Mix: Origin &
Concept of Marketing Mix & Definitions of 7Ps.People,
Processes & Physical Evidence
1.5 New Marketing Realities: Major Societal Forces, New
Consumer Capabilities & New Company Capabilities.
3 Marketing
Environment
3.1 Concept of Environment: Macro & Micro, Need for
analyzing the Marketing Environment
3.2 Macro Environment: Analyzing the Economic, Socio
cultural, Demographic, Political – Legal - Regulatory,
Technical, Environmental environments.
3.3 Linkage of Marketing Function with all functions in the
Organization.
3.4 Concept of Market Potential & Market Share
4 Segmentation, Target
Marketing &
Positioning
4.1 Marketing as Value Delivery Process: Traditional &
modern approaches
4.2 Segmentation: Definition, Need for segmentation,
Benefits of segmentation to marketers, Bases for market
segmentation of consumer goods & industrial goods,
Criteria for effective segmentation.
4.3 Levels of Market Segmentation: Segment Marketing,
Niche Marketing, Local Marketing, Mass Marketing.
4.4 Target Market: Concept of Target Market & criteria for
selection of target market
4.5 Positioning: Concept of Differentiation &Positioning,
Introduction to the concepts of Value Proposition & USP.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 11
5 Product: The first
Elements of
Marketing Mix
5.1 Product: Meaning of product, Goods & Services
Continuum,
Classification of consumer products – Convenience,
Shopping, Specialty, Unsought, classification of industrial
products – material & parts, capital items, supplies &
services
5.2 Product Levels: The customer value hierarchy
5.3 Product Mix: Width, Depth, Consistency & Product line.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 12
Topics | Basic of Marketing (MBAOM12)
Unit Sub Unit Topic
1 1.0 Introduction to Marketing
1.1 Markets
1.2 Marketing
1.3 Company orientation towards market place
1.4 Marketing Mix
1.5 New Marketing Realities
2 2.0 Consumer Behavior
2.1 Five Steps of Buyer Decision Process
3 3.0 Marketing Environment
3.1 Factor Constituting Marketing Environment /Types of Marketing Environment
3.2 Linkage of Marketing Functions with all Functions in Organization
3.3 Concept of Market Potential & Market Share
4 4.0 Segmentation, Target Marketing & Positioning
4.1 Marketing Value as Delivery Process
4.2 Segmentation, Target Marketing & Positioning/STP
4.3 Segmentation
4.4 Target Market
4.5 Positioning
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 13
5 5.1 Product: The first Elements of Marketing Mix
5.2 Product
5.3 Product Level (Customer Value Hierarchy)
5.4 Product Mix
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 14
Semester 1:
3. Business Research Methods (MBAOM13)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Foundations of
Research
1.1 Research: – Definition, Why study Business Research?
What is good research? Decision Support, Business Intelligence,
Research applications in functional areas of Business, Emerging
trends in Business research.
1.2 Research & the Scientific Method: Characteristics of
scientific method.
1.3 Steps in Research Process
1.4 Concept of Scientific Enquiry: - Formulation of Research
Problem – Management Question – Research Question –
Investigation Question
1.5 Research Proposal: – Elements of a Research Proposal,
Drafting a Research Proposal, Evaluating a research proposal
(Students are expected to draft & evaluate a real life research
proposal)
2 Research Design 2.1. Concept, Features of a good research design, Use of a
good research design
2.2. Qualitative research & Quantitative research approaches,
Comparison - Pros & Cons of both approaches.
2.3. Exploratory Research Design: Concept, Types: Qualitative
techniques - Projective Techniques, Depth Interview,
Experience Survey, Focus Groups, Observation.
2.4. Descriptive Research Designs: Concept, types & uses.
Concept of Cross-sectional & Longitudinal Research
2.5. Experimental Design: Concept of Cause, Causal
relationships, Concept of Independent & Dependent variables,
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 15
concomitant variable, extraneous variable, Treatment, Control
group. (Elementary conceptual treatment expected)
2.6. Hypothesis: Qualities of a good Hypothesis –Framing Null
Hypothesis & Alternative Hypothesis. Concept of Hypothesis
Testing - Logic & Importance
3 Measurement &
Data
3.1. Concept of Measurement: what is measured? Problems in
Measurement in management research - Validity & Reliability.
Levels of measurement - Nominal, Ordinal, Interval, Ratio.
3.2. Attitude Scaling Techniques: Concept of Scale – Rating
Scales viz. Likert Scales, Semantic Differential Scales, Constant
Sum Scales, Graphic Rating Scales – Ranking Scales – Paired
Comparison & Forced Ranking - Concept & Application.
3.3. Types of Data - Secondary Data: Definition, Sources,
Characteristics, Searching world wide web for data, Issues to be
considered for secondary data, sufficiency, adequacy,
reliability, consistency.
3.4. Types of Data - Primary Data: Definition, Advantages &
disadvantages over secondary data,
3.5. Questionnaire Method: Questionnaire Construction -
Personal Interviews, Telephonic survey Interviewing,
Email/Internet survey, online survey sites, their utility,
constraints
4 Sampling 4.1. Basic Concepts: Defining the Universe, Concepts of
Statistical Population, Sample, Characteristics of a good sample.
Sampling Frame (practical approach for determining the sample
frame expected), Sampling errors, Non Sampling errors,
Methods to reduce the errors, Sample Size constraints, Non
Response.
4.2. Probability Sample: Simple Random Sample, Systematic
Sample, Stratified Random Sample, Area Sampling & Cluster
Sampling.
4.3. Non Probability Sample: Judgment Sampling, Convenience
Sampling, Purposive Sampling, Quota Sampling & Snowballing
Sampling methods. Determining size of the sample - Practical
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 16
considerations in sampling & sample size, (sample size
determination formulae & numerical not expected)
5 Data Analysis &
Report Writing
5.1. Data Analysis: Editing, Coding, Univariate analysis -
Tabular representation of data, frequency tables, Construction
of frequency distributions & their analysis in the form of
measures of central tendency – Mean, Median & Mode; their
relative merits & demerits,
5.2. Graphical Representation of Data: Appropriate Usage of
Bar charts, Pie charts, Histogram, Leaf & stem, Candle stick, Box
plots. (Use of MS Excel)
5.3. Bivariate Analysis: Cross tabulations, Use of percentages,
Bivariate Correlation Analysis - meaning & types of correlation,
Karl Person’s coefficient of correlation & spearman’s rank
correlation; Scatter plots, Chi-square test including testing
hypothesis of association, association of attributes. (Formulae
& calculation are not expected. Interpretation of the given data
& scenario analysis is expected for appropriate managerial
decision inferences to be drawn.)
5.4. Linear Regression Analysis: Meaning & two lines of
regression; relationship between correlation & regression co-
efficient (Formulae & calculation are not expected.
Interpretation of the given data & scenario analysis is expected
for appropriate managerial decision inferences to be drawn.)
5.5. Test of Significance: Small sample tests: t (Mean,
proportion) & F tests, Z test, Non parametric tests: Binomial
test of proportion, Randomness test; Analysis of Variance: One
way & two way Classifications (Formulae & calculation are not
expected. Interpretation of the given data & scenario analysis is
expected for appropriate managerial decision inferences to be
drawn.)
5.6. Research Reports: Structure of Research report, Report
Writing & Presentation.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 17
Topics | Business Research Methods (MBAOM13)
Unit Sub Unit Topic
1 1.0 Foundations of Research
1.1 Research
1.2 Business Research
1.3 Scientific Method
1.4 Formulation of Research Problem
1.5 Research Proposal
2 2.0 Research Design
2.1 Types of Research Design
2.2 Hypothesis
3 3.0 Measurement & Data
3.1 Measurement
3.2 Attitude Scaling Techniques
3.3 Data Collection
3.4 Sources of Data
3.5 Questionnaire Method
4 4.0 Sampling
4.1 Types of Sampling
4.2 Sampling Size
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 18
5 5.0 Data Analysis & Report Writing
5.1 Data Processing
5.2 Data Analysis
5.3 Univariate Analysis
5.4 Graphical Representation of Data (Using MS-Excel).
5.5 Bivariate Analysis
5.6 Regression
5.7 Test of Significance
5.8 Analysis of Variance
5.9 Research Reports: Writing & Presentation
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 19
Semester 1:
4. Economics Analysis for Business Decisions (MBAOM14)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Basic Concepts
of Economics
Introduction to Economics , Basic Economic Problem, Circular
Flow of Economic Activity , Nature of the firm - rationale,
objective of maximizing firm value as present value of all future
profits, maximizing, satisficing, optimizing, principal agent
problem, Accounting Profit & Economic Profit , Role of profit in
Market System , Adam Smith & Invisible Hand.
2 Demand
Analysis &
Forecasting
Determinants of Market Demand at Firm & Industry level –
Elasticity of Demand - Market Demand Equation – Use of
Multiple Regression for estimating demand – Case study on
estimating industry demand (formulating equation & solving
with the aid of software expected)
Demand & Supply: Market Equilibrium – Pricing under
Perfect competition, monopolistic competition, Case study on
pricing under monopolistic competition, Oligopoly - product
differentiation & price discrimination; price- output decision in
multi-plant & multi-product firms.
3 Cost Concepts Cost Concept, Opportunity Cost, Marginal, Incremental &
Sunk Costs, Cost Volume Profit Analysis, Breakeven Point, & Case
Study on marginal costs.
Risk Analysis & Decision Making: Concept of risk,
Expected value computation, Risk management through
Insurance, diversification, Hedging, Decision Tree Analysis, &
Case Study on Decision tree Technique.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 20
4 Money &
Capital Markets
in India
Role & Functions of Money Markets, Composition of Money
Market, Money Market Instruments , Reserve Bank of
India – Functions, Regulatory Role of RBI w.r.t. Currency, Credit &
Balance of Payment, Open Market Operations. Role & Functions
of Capital Markets, Composition of Capital
Market, Stock Exchanges in India, Role of SEBI, & understanding
of stock market quotations in financial press expected.
5 Public Finance
Infrastructure
Familiarity with important terms/agencies/approaches/practices
related to National Income (such as GDP, PPP, Growth Rate),
Foreign Trade (such as GATT, WTO) & union budget (such as
Revenue Account, Capital Account, Revenue Deficit, Fiscal
Deficit, Plan & Non-plan expenditure) is expected. Understanding
of Summarized budget for the current financial year is required
(knowledge of detailed budget provisions not required).
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 21
Topics | Economics Analysis for Business Decisions (MBAOM14)
Unit Sub Unit Topic
1 1.0 Basic Concepts of Economics
1.1 Economics
1.2 Business Economics
1.3 Basic Economic Problems
1.4 Circular Flow of Economic Activity
1.5 The Nature of the Firm
2 2.0 Demand Analysis & Forecasting
2.1 Demand
2.2 Market
2.3 Laws of Demand
2.4 Market Demand
2.5 Elasticity of Demand
2.6 Demand Estimation & Forecasting
2.7 Demand & Supply
2.8 Market Equilibrium
2.9 Pricing
2.10 Oligopoly
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 22
3 3.0 Cost Concepts, Risk Analysis & Decision Making
3.1 Cost
3.2 Cost Volume Profit Analysis
3.3 Breakeven Point
3.4 Risk Analysis & Decision Making
4 4.0 Money & Capital Market in India
4.1 Money Market
4.2 Reserve Bank of India
4.3 Capital Market
4.4 Securities & Exchange Board of India (SEBI)
4.5 Stock Exchanges in India
5 5.0 Public Finance Infrastructure
5.1 National Income
5.2 Foreign Trade
5.3 Union Budget
5.4 National budget
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 23
Semester 1:
5. Legal Aspects of Business (MBAOM15)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 The Indian
Contract Act
1871
Essential elements of valid contract
Performance an discharge of contract
Breach of contract - meaning & remedies
Contracts of indemnity - meaning, nature-right of indemnity
holder & indemnifier
Contract of guarantee – meaning, nature & features – types of
guarantee
Provisions relating to various types of guarantee.
Surety & co-surety – rights & liabilities – discharge of surety
Agency – agent & principal, creation of agency – classification of
agents – relationship between principal & agent – agent’s
authority – revocation & renunciation – rights duties & liabilities
of agents & principal –termination of agency.
2 Sale of Goods
Act 1930
Contract of sale of goods – meaning –essentials of contract of
sale – formalities of contract of sale
Conditions & warranties Transfer of property or ownership
Performance of contract of sale
Rights of unpaid seller – rules as to delivery of goods
3 Negotiable
Instruments
Act, 1881
Negotiable Instruments – meaning – characteristics – types –
parties – holder & holder in due course
Negotiation & types of endorsements
Dishonor of negotiable instruments - noting & protesting
Liability of parties on Negotiable Instruments
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 24
4 Companies Act
1956
Company – definition – meaning – features & types of
Companies.
Incorporation of a company – memorandum of association,
articles of association & prospectus
Share Capital- types of share capital – increase/decrease of share
capital – buy-back of shares.
5 Other Laws Consumer Protection Act 1986 – definitions of consumer,
consumer dispute complaint – goods –service – unfair trade
practice – consumer dispute redressal agencies
Information Technology Act – Digital Signature – Electronic
Governance Intellectual Property Laws – Understanding of
concepts of patents, copyrights, trademarks & designs
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 25
Topics | Legal Aspects of Business (MBAOM15)
Unit Sub Unit Topic
1 1.0 The Indian Contract Act 1871
1.1 Contract
1.2 Discharge of contract
1.3 Breach of contract
1.4 Contract of Indemnity
1.5 Contract of Guarantee
1.6 Surety & Co-surety
1.7 Agency
2 2.0 Sale of Goods Act, 1930
2.1 Sale
2.2 Agreement to Sale
2.3 Goods
2.4 Contract of Sale
2.5 Condition & Warranty
2.6 Transfer of Property or Ownership
2.7 Performance of Contract of Sale
2.8 Unpaid Seller & his Rights
3 3.0 Negotiable Instruments Act, 1881
3.1 Negotiable Instruments
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 26
3.2 Difference between 'Promissory Note' & 'Bill of Exchange
3.3 Difference between 'Cheque' & 'Bill of Exchange
3.4 Parties to Negotiable Instrument
3.5 Holder & Holder in due course
3.6 Negotiation
3.7 Endorsement
3.8 Dishonor of Negotiable Instrument
3.9 Liabilities of Parties on Negotiable Instrument
4 4.0 The Companies (Amendment) Act, 2015
4.1 Company
4.2 One Person Company
4.3 Private Company
4.4 Small Company
4.5 Dormant Company
4.6 Share Capital
4.7 Debentures
4.8 Acceptance of Deposits
4.9 Appointment of Women Director
5 5.0 Other Laws
5.1 Consumer Protection Act, 1986
5.2 Information Technology Act
5.3 Intellectual Property Law
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 27
Semester 1:
6. Organizational Behavior (MBAOM16)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Fundamentals of OB Definition, scope & importance of OB, Relationship
between
OB & the individual, Evolution of OB, Theoretical
framework (cognitive, behavioristic & social cognitive),
Limitations of OB.
2 Individual Process &
Behavior
Attitude: Importance of attitude in an organization, Right
Attitude, Components of attitude, Relationship between
behavior & attitude, Developing Emotional intelligence at
the workplace, Job attitude, Barriers to changing attitudes
Personality & values: Definition & importance of
Personality for performance, The Myers-Briggs Type
Indicator & The Big Five personality model, Significant
personality traits suitable to the workplace (personality &
job – fit theory), Personality Tests & their practical
applications.
Perception: Meaning & concept of perception, Factors
Influencing perception, Selective perception, Attribution
theory, Perceptual process, & Social perception
(stereotyping & halo effect).
Motivation: Definition & Concept of Motive & Motivation,
The Content Theories of Motivation (Maslow’s Need
Hierarchy & Herzberg’s Two Factor model Theory), The
Process Theories (Vroom’s expectancy Theory & Porter
Lawler model), Contemporary Theories- Equity Theory of
Work Motivation
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 28
3 Interpersonal
Processes & Behavior,
Team & Leadership
Development
3.1 Foundations of Group Behavior: The Meaning of
Group &
Group behavior & Group Dynamics, Types of Groups, The
Five - Stage Model of Group Development
3.2 Managing Teams: Why Work Teams, Work Teams in
Organization, Developing Work Teams, Team
Effectiveness & Team Building
3.3 Leadership: Concept of Leadership, Styles of
Leadership, Trait Approach, Contingency Leadership
Approach, Contemporary leadership, Meaning &
significance of contemporary leadership, Concept of
transformational leadership, Contemporary issues in
leadership, Contemporary theories of leadership, Success
stories of today’s Global & Indian leaders.
4 Organization System Organizational Culture: Meaning & Definition of
Organizational
Culture, Creating & Sustaining Organizational Culture,
Types of Culture (Strong vs. Weak Culture, Soft vs. Hard
Culture & formal vs. Informal Culture) , Creating Positive
Organizational Culture, Concept of Workplace Spirituality.
5 Managing Change 5.1 Organizational Change: Meaning, definition & Nature
of Organizational Change, Types of Organizational
change, Forces that acts as stimulants to change.
5.2 Implementing Organizational Change: How to
overcome the Resistance to Change, Approaches to
managing Organizational Change, Kurt Lewin’s- Three
step model, Seven Stage model of Change & Kotter’s
Eight-Step plan for Implementing Change, Leading the
Change Process, Facilitating Change, Dealing with
Individual & Group Resistance, Intervention Strategies for
Facilitating Organizational Change, Methods of
Implementing Organizational Change, Developing a
Learning Organization.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 29
Topics | Organizational Behavior (MBAOM16)
Unit Sub Unit Topic
1 1.0 Fundamentals of Organizational Behavior
1.1 Organizational Behavior
1.2 Models of Organizational Behavior
1.3 Scope of Organizational Behavior
1.4 Relationship of Organizational Behavior with Individual
1.5 Limitation of Organizational Behavior
1.6 Emerging Trends in Organizational Behavior
2 2.0 Individual Process & Behavior
2.1 Attitude
2.2 Developing Emotional Intelligence at the Workplace
2.3 Personality
2.4 Values
2.5 Perception
2.6 Motivation
3 3.0 Interpersonal Process & Behavior, Team & Leadership Development
3.1 Foundation of Group Behavior
3.2 Managing Team
3.3 Leadership
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 30
4 4.0 Organizational System
4.1 Organizational Culture
4.2 Organizational Structure
4.3 Workplace Spirituality
4.4 Stress Management
5 5.0 Managing Change
5.1 Organizational Change
5.2 Implementing Organizational Change
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 31
Semester 2:
Following Subjects-
1. MBAOM21 | Decision Science
2. MBAOM22 | Financial Management
3. MBAOM23 | Human Resource Management
4. MBAOM24 | Marketing Management
5. MBAOM25 | Management Information System
6. MBAOM26 | Operation & Supply Chain Management
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 32
Semester 2:
1. Decision Science (MBAOM21)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Introduction to Decision
Science
1.1 Introduction:
Importance of Decision Sciences & Role of quantitative
techniques in decision making.
1.2 Assignment Models:
Concept, Flood’s Technique/ Hungarian Method,
applications including restricted & multiple
assignments.
1.3 Transportation Models:
Concept, Formulation, Problem types: Balanced,
unbalanced, Minimization, Maximization Basic initial
solution using North West Corner, Least Cost & VAM,
Optimal Solution using MODI.
2 Linear Programming &
Markov Chains &
Simulation Techniques
2.1 Linear Programming:
Concept, Formulation & Graphical Solution
2.2 Markov Chains & Simulation Techniques:
Markov chains: Applications related to management
functional areas, Implications of Steady state
Probabilities, Decision making based on the inferences
Monte Carlo Simulation, scope & limitations.
3 Decision Theory, Game
Theory & Queuing
Theory
3.1 Decision Theory:
Concept, Decision under risk (EMV) & uncertainty
3.2 Game Theory: Concept, 2 by 2 zero sum game with
dominance, Pure & Mixed Strategy
3.3 Queuing Theory: Concept, Single Server ( M/M/I ,
Infinite, FIFO) & Multi Server (M/M/C, Infinite, FIFO)
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 33
4 CPM, PERT &
Sequencing Problems
4.1 CPM & PERT:
Concept, Drawing network, identifying critical path
Network Calculations:
Calculating Est, LST, EFT, LFT, Slack & probability of
project completion
4.2 Sequencing problems:
Introduction, Problems involving n jobs- 2 machines, n
jobs- 3 machines
& n jobs-m machines; Comparison of priority
sequencing rules
5 Probability 5.1 Probability:
Concept, Addition, Conditional Probability theorem
based decision making, (Numerical based on functional
areas of business expected).
5.2 Probability Distributions:
Normal, Binomial, Interval estimation, standard errors
of estimation.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 34
Topics | Decision Science (MBAOM21)
Unit Sub Unit Topic
1 1.0 Introduction to Decision Science
1.1 Decision Science
1.2 Assignment Model
1.3 Transportation Model
2 2.0 Linear Programming & Markov Chains & Simulation Techniques
2.1 Linear Programming Problem (L.P.P)
2.2 Markov Chain
2.3 Simulation Techniques
3 3.0 Decision Theory, Game Theory & Queuing Theory
3.1 Decision Theory
3.2 Game Theory
3.3 Queuing Theory
4 4.0 CPM, PERT & Sequencing Problems
4.1 CPM
4.2 PERT
4.3 Network Calculations
4.4 Sequencing Problems
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 35
5 5.0 Probability
5.1 Theorem of Probability
5.2 Probability Distribution
5.3 Binomial Probability Distribution
5.4 Normal Probability Distribution
5.5 Statistic Estimation
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 36
Semester 2:
2. Financial Management (MBAOM22)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Business Finance Introduction of Business Finance: Meaning, Definition of
Financial Management , Goals of Financial Management ( Profit
Maximization & Wealth Maximization), Modern approaches to
Financial Management – (Investment Decision, Financing
Decision & Dividend Policy Decisions) Finance & other related
disciplines, Functions of finance manager, Key strategies of
financial management, Financial Planning – Principles & Steps in
Financial Planning.
2 Capital structure
Meaning, Factors affecting the capital structure, Different
Sources of Finance & its Types, Concept & measurement of cost
of capital, measurement of specific costs WACC, Trading on
equity & its types
3 Techniques of
Financial
Analysis
Meaning, Nature, Objectives, Understanding of financial
statements, Schedule VI of Companies Act, Tools of analysis,
interpretation & limitations of financial analysis, Fund flow
statement (Working capital basis), Understanding Cash flow
statement – Difference between Cash flow & Fund flow
statement, Ratio analysis (computation & interpretations of
ratios)
4 Capital
Budgeting
Meaning, Definition & types of evaluating the project on the
basis of Traditional Techniques & Modern Techniques (viz.
Payback period, Discounted Payback period, NPV, ARR, IRR, PI)
Time Value of Money.
5 Working Capital
Management
Nature & Scope, Components of working capital, operating
cycle, types of working capital, Sources of Working Capital
Financing, Factors affecting working capital, estimation of
working capital requirement
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 37
Topics | Financial Management (MBAOM22)
Unit Sub Unit Topic
1 1.0 Business Finance
1.1 Financial Management
1.2 Functions of Finance Manager
1.3 Financial Planning
2 2.0 Capital Structure
2.1 Capital Structure Theories
2.2 Sources & Types of Finance
2.3 Cost of Capital
2.4 Measurement of Specific Cost of Capital
2.5 Weighted Average Cost of Capital (WACC)
2.6 Trading on Equity
2.7 Leverages
3 3.0 Techniques of Financial Analysis
3.1 Financial Analysis
3.2 Techniques / Tools of Financial Analysis & Interpretation
3.3 Fund Flow Statement
3.4 Cash Flow Statement
3.5 Ratio Analysis
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 38
4 4.0 Capital Budgeting
4.1 Types / Techniques of Capital Budgeting
4.2 Time Value of Money
5 5.0 Working Capital Management
5.1 Working Capital
5.2 Working Capital Cycle/Operating Cycle
5.3 Assessment of Working Capital Requirement
5.4 Working Capital Financing/Sources of Finance
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 39
Semester 2:
3. Human Resource Management (MBAOM23)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Framework of
Human Resource
Management
Introduction to HRM & framework - Nature of HRM, Scope of
HRM, HRM: Functions & Objectives, HRM: Policies &
practices.
HRM & SHRM - Nature of SHRM, The strategic functions of
HRM understood & implemented in the company, Global
competitiveness & Strategic HR, Linkage of organizational &
HR strategies.
Models of SHRM - The Integrated system model, Devanna et.
Al - strategic human resource management "matching
model".
2 HR Procurement Job Analysis & Design - Job Analysis: introduction,
Importance of job analysis, purpose of job analysis, benefits
of job analysis, competency based job analysis, Job Design:
Writing job description, introduction, & factors affecting job
design. Job characteristics model (Hackman & Oldham, 1976)
of effective job & job satisfaction.
Human Resource Planning - The need of man power planning
, What is Human Resource Planning, Definition, objectives,
importance, benefits, the process of Human resource
planning, Preparing manpower inventory. (Supply
Forecasting).
Recruitment - Strategic approach to recruitment, Labor
markets & recruitment, Geographic labor markets, Global
labor markets, Industry & occupational labor markets,
Educational & technical labor markets, Unemployment rate
& labor markets, Recruiting & diversity considerations,
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 40
Employment advertising, Recruiting Diverse workers,
Recruiting Source choices: internal vs. external - Internal:
Organizational Database, Job postings, Promotions &
Transfers, Current Employee Reference & Re-recruiting of
former employees & applicants, External: College &
University recruiting, school recruiting, Labor Unions,
Employment agencies & headhunters, competitive sources,
media sources, E-Recruiting methods -Internet job boards,
Professional/ career websites, Employer websites.
Selection - Introduction to selection process, Selection
procedure.
3 Training &
Development
Employee Training & Development Nature of training,
Training process, Training needs assessment, Training
evaluation, Training design, Implementing Training programs
(Training methods), & Implementing management
development programs.
4 Employee Appraisal
& Compensation
Performance- Definition, Why to measure performance? Use
of performance data, measurement process, Performance
feedback, Compensation- concept, Traditional approach,
current trends in compensation, Linking compensation with
performance- Advantages & Problems, Team based
Incentives.
5 Managing
Employee Relations
Concept, Importance, Organizational Entry, employee Status,
Flexible Work arrangement, Employee Surveys, Handbooks,
Violations of Policy/ Discipline, Organizational Exit,
Termination, Resignation, downsizing, Lay off Retirement.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 41
Topics | Human resource Management (MBAOM23)
Unit Sub Unit Topic
1 1.0 Framework of Human Resource Management
1.1 Introduction of HRM & Framework
1.2 Role of Human Resource Manager
1.3 Strategic Human Resource Management (SHRM)
1.4 Models of SHRM
2 2.0 HR Procurement
2.1 Job Analysis
2.2 Job Design
2.3 Human Resource Planning / Manpower Planning
2.4 Recruitment
2.5 Labor Market
2.6 Selection
3 3.0 Training & Development
3.1 Training
3.2 Training Process
3.3 Implementing Training Programs (Training Methods)
3.4 Management Development Programs
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 42
4 4.0 Employee Appraisal & Compensation
4.1 Performance Appraisal
4.2 Concept of Performance Management
4.3 Performance Measurement
4.4 Performance Feedback
4.5 Compensation
5 5.0 Managing Employee Relations
5.1 Employee Relations
5.2 Organizational Entry
5.3 Employee Status
5.4 Flexible Work Arrangement
5.5 Employee Survey
5.6 Employee Handbooks
5.7 Violation Of Policy / Discipline
5.8 Organizational Exit
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 43
Semester 2:
4. Marketing Management (MBAOM24)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 New Product
Development &
Product Life Cycle
1.1 New Product Development:
Need for new product development, Booz Allen &
Hamilton Classification Scheme for New Products
1.2 New Product Development Process:
Idea Generation to commercialization.
1.3 Branding:
Introduction to Branding, Product Vs. Brand, Meaning of a
brand, brand equity & brand elements.
1.4 Packaging & Labeling:
Meaning & role of Packaging & Labeling, Primary,
Secondary
& Shipment packages
1.5 Product Life Cycle:
Concept & characteristics of Product Life Cycle, Relevance
of PLC, Types of PLC & Strategies across stages of the PLC.
2 Price 2.1 Pricing Basics:
Meaning, Importance & Factors influencing pricing
decisions
2.2 Setting the Price:
Setting pricing objectives, Determining demand,
Estimating costs, Analyzing competitors' pricing, Selecting
pricing method, Selecting final price.
2.3 Adapting the Price:
Geographical pricing, Price discounts & allowances,
Promotional pricing, Differentiated pricing.
2.4 Price Change:
Initiating & responding to price changes.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 44
3 Place 3.1 The Role of Marketing Channels:
Channel functions & flows, channel levels.
3.2 Channel Design Decisions:
Analyzing customers' desired service output levels,
establishing objectives constraints, Identifying &
evaluating major channel alternatives
3.3 Channel Options:
Introduction to Wholesaling, Retailing, Franchising, Direct
marketing , E- Commerce Marketing Practices
3.4 Market Logistics Decisions:
Order processing, Warehousing, Inventory, &
Transportation.
4 Promotion 4.1 Introduction:
The role of marketing communications in marketing effort.
4.2 Communication Mix Elements:
Introduction to Advertising, Sales Promotion, Personal
Selling, Public Relations, Direct Marketing. Concept of
Integrated Marketing Communications (IMC)
4.3 Developing Effective Communication:
Identifying target audience, determining communication
objectives, designing the communications, selecting
communication channels
4.4 Deciding Marketing Communications Mix:
Factors in setting marketing communication mix,
measuring communication results
5 Marketing Planning &
Control
5.1 Product Level Planning:
Preparation & evaluation of a product level marketing
plan, Nature & contents of Marketing Plans- Executive
Summary, Situation Analysis, Marketing Strategy,
Financials, & Control.
5.2 Marketing Evaluation & Control:
Concept, Process & types of control - Annual Plan Control,
Profitability Control, Efficiency Control, Strategic Control,
Marketing audit
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 45
Topics | Marketing Management (MBAOM24)
Unit Sub Unit Topic
1 1.0 New Product Development & Product Life Cycle
1.1 Product
1.2 New Product Development
1.3 Product Life Cycle
1.4 Branding
1.5 Packaging & Labeling
2 2.0 Price
2.1 Pricing
2.2 Setting the Price
2.3 Adapting the Price
2.4 Price Change
3 3.0 Place
3.1 Marketing Channels
3.2 Channel Design Decisions
3.3 Channel Options
3.4 Logistics
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 46
4 4.0 Promotion
4.1 Marketing Communication/Promotion
4.2 Marketing Communication Mix
4.3 Integrated Marketing Communication
4.4 Developing Effective Communication
4.5 Deciding Marketing Communications Mix
5 5.0 Marketing Planning & Control
5.1 Marketing Planning
5.2 Product Level Planning
5.3 Marketing Evaluation & Control
5.4 Marketing Audit
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 47
Semester 2:
5. Management Information System (MBAOM25)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Management
Information
Systems
Need, Purpose & Objectives - Data, Information, Knowledge -
Types of Information Systems - Information as a strategic
resource - Use of information for competitive advantage
Information Technology Infrastructure:
Information Systems Architecture - Mainframe, Client, Server,
Web Based, Distributed, Grid, Cloud - Overview of Hardware,
Software, Storage & Networking Devices - Networks Types -
Topologies of Networks
2 Data Base
Management
Systems
2.1 Data Base Management Systems:
Concept- Relational Model Applications - DBMS Architecture
2.2 Systems Engineering Analysis & Design:
Systems Concept - Systems Development Life Cycle -
Assessing
Enterprise Information requirements - Alternative System
Building Approaches - Prototyping - Rapid Development Tools
- Case Tools - Object Oriented Systems (Only introduction to
these tools & techniques)
3 Decision Support
Systems
3.1 Decision Support Systems
Data Warehousing & Data Mining Business Intelligence &
Analytics
- Group Decision Support Systems - Executive Information
Systems - Executive Support Systems - Geographical
Information Systems - Expert Systems & Knowledge Based
Expert Systems - Artificial Intelligence.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 48
4 Digital Firm
Perspective
4.1 Digital Firm Perspective:
MIS Model for a digital firm - Organization Structure for digital
firm - e- Business Models & Applications - Mobile computing,
Call Centers, BPO
4.2 Management Issues in MIS:
Information Security & Control - Quality Assurance - Ethical &
Social
Dimensions - Intellectual Property Rights as related to IT
Services - IT Products
5 Applications of
MIS
5.1 Applications of MIS in functional areas as well as in the
service sector should be covered with the help of minimum 5
case studies.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 49
Topics | Management Information System (MBAOM25)
Unit Sub Unit Topic
1 1.0 Management Information Systems
1.1 Information System
1.2 Management Information System
1.3 Information Technology Infrastructure
2 2.0 Database Management Systems Concept
2.1 Basic Concepts & Definitions in DBMS
2.2 Systems Engineering Analysis & Design
3 3.0 Decision Support Systems
3.1 Data Warehousing
3.2 Data Mining
3.3 Business Intelligence & Analysis
3.4 Decision Support Systems
3.5 Group Decision Support Systems
3.6 Executive Information Systems
3.7 Executive Support Systems
3.8 Geographical Information Systems
3.9 Expert Systems
3.10 Knowledge Based Expert Systems
3.11 Artificial Intelligence
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 50
4 4.0 Digital Firm Perspective
4.1 Management Issues in MIS
5 5.0 Applications of MIS
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 51
Semester 2:
6. Operation & Supply Chain Management (MBAOM26)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Introduction to
Operations & Supply
Chain Management
1.1 Definition, Concept, Significance & Functions of
Operations & SCM.
Evolution from manufacturing to operations management,
Physical distribution to Logistics to SCM, Physical Goods &
Services Perspectives
1.2 Quality:
Definitions from various Perspectives, Customers view &
Manufacturer's view, Concept of Internal Customer,
Overview of TQM & LEAN Management, Impact of Global
Competition, Technological Change, Ethical &
Environmental Issues on Operations & Supply Chain
functions.
2 Operations
Processes
2.1 Process Characteristics in Operations:
Volume Variety & Flow.
Types of Processes & Operations Systems - Continuous Flow
system & intermittent flow systems
2.2 Process Product Matrix:
Job Production, Batch Production, Assembly line &
Continuous Flow, Process & Product Layout
2.3 Service System Design Matrix:
Design of Service Systems, Service Blueprinting
3 Production Planning
& Control
3.1 Production Planning & Control (PPC):
Role & Functions
3.2 Demand Forecasting:
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 52
Forecasting as a Planning Tool, Forecasting Time Horizon,
Sources of Data for forecasting, Accuracy of Forecast,
Capacity Planning.
3.3 Production Planning:
Aggregate production Planning, Alternatives for Managing
Demand & Supply, Master Production Schedule, Capacity
Planning - Overview of MRP, CRP, DRP , MRP II
3.4 Production Control:
Scheduling, Loading, Scheduling of Job Shops & Floor
Shops, Gantt Charts
4 Inventory Planning
& Control
4.1 Inventory Planning & Control:
Continuous & Intermittent demand System, concept of
inventory, need for inventory, & types of inventory -
seasonal, decoupling, & cyclic, pipeline, & safety -
Implications for Inventory Control Methods.
4.2 Inventory Costs:
Concept & behavior of ordering cost, carrying cost, &
shortage cost.
4.3 EOQ:
Basic EOQ Model - EOQ with discounts
4.4 Inventory control:
Classification of material - ABC Analysis -VED, HML, FSN,
GOLF, SOS. (Numerical expected on Basic EOQ, EOQ with
discounts & ABC), Inventory turns ratios, Fixed Order
quantity Model - Periodic Review & Re-order Point
5 Supply Chain
Management
5.1 Supply Chain Management:
Generalized Supply Chain Management Model - Key Issues
in SCM - Collaboration, Enterprise Extension,
responsiveness, Cash to Cash Conversion,
5.2 Customer Service:
Supply Chain Management & customer service linkages,
Availability service reliability perfect order, customer satisfy
action Enablers of SCM - Facilities, Inventory,
Transportation, Information, sourcing, Pricing .
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 53
Topics | Operation & Supply Chain Management (MBAOM26)
Unit Sub Unit Topic
1 1.0 Introduction to Operations & Supply Chain Management
1.1 Evolution of Operations & Supply Chain Management
1.2 Operations Management
1.3 Functions of Operations & Supply Chain Management
1.4 Physical Goods & Services Perspectives in Operations Management
1.5 Quality in Operations Management
1.6 Concept of Internal Customer
1.7 Overview of TQM in Operations Management
1.8 Overview of Lean Management in Operations Management
1.9 Impact of Global competition on Operations & Supply Chain Management
1.10 Impact of Technological Change on Operation & Supply Chain Management
1.11 Environmental Issues in Operations & Supply Chain Management
1.12 Ethical Issues in Operations & Supply Chain Management
2 2.0 Operations Processes
2.1 Process Product Matrix
2.2 Layout
2.3 Service System Design
2.4 Service Blueprinting
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 54
3 3.0 Production Planning & Control
3.1 Production Planning
3.2 Production Control
3.3 Demand Forecasting
3.4 Production Planning & Control (PPC)
4 4.0 Inventory Planning & Control
4.1 Inventory
4.2 Inventory Costs
4.3 Inventory Planning
4.4 Inventory Control
4.5 Economic Order Quantity (EOQ) Numerical Problems
5 5.0 Supply Chain Management
5.1 Generalized Supply Chain Management Model
5.2 Key Issues in SCM
5.3 Customer Service
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 55
Semester 3:
Following Subjects-
1. MBAOP31 | Strategic Management [C]
2. MBAOP32 | Enterprise Performance Management [C]
3. MBAOP33 | Startup & New Venture Management [C]
4. MBAOP34 | Planning & Control of Operations [S]
5. MBAOP35 | Production & Operation Management [S]
6. MBAOP36 | Business Planning & Project Management [S]
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 56
Semester 3:
1. Strategic Management [C] (MBAOP31)
Description of the Units included in the above subject:
Unit
No.
Unit
Name
Description
1 Unit 1 1.1 Understanding Strategy:
Concept of strategy, Corporate, Business & Functional Levels of Strategy
1.2 Introduction to Strategic Management: Meaning & Characteristics of
strategic management, strategic management Vs. operational
management
1.3 Four Phases in Strategic Management
Process:
Stakeholders in business & their roles in strategic management.
1.4 Hierarchy of Strategic Intent:
Meaning & attributes of strategic intent, Meaning of Vision, Process of
envisioning, Meaning of mission, difference between vision & mission,
characteristics of good mission statements, Business definition using
Abell’s three dimensions, objectivities & goals, Linking objectives to
mission & vision. Critical success factors (CSF), Key Performance
Indicators (KPI), Key Result Areas (KRA).
1.5 Analyzing Company’s External
Environment:
Environmental appraisal Scenario planning - Preparing an Environmental
Threat & Opportunity Profile (ETOP)
Analyzing Industry Environment: Industry Analysis - Porter’s Five Forces
Model of competition, Entry & Exit Barriers, Strategic Group analysis.
2 Unit 2 2.1 Analyzing Company’s Internal
Environment:
Resource based view of a firm, meaning, types & sources of a competitive
Advantage, analyzing Company’s Resources & Competitive Position. VRIO
Framework, competitive advantage, competitive parity & competitive
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 57
disadvantage, Core Competence, characteristics of core competencies,
Distinctive competitiveness. Benchmarking as a method of comparative
analysis.
2.2 Value Chain Analysis Using Porter’s
Model:
Primary & secondary activities.
2.3 Organizational Capability Profile: Strategic Advantage Profile,
Concepts of stretch, leverage & fit, ways of resource leveraging -
concentrating, accumulating, complementing, conserving, recovering.
2.4 Portfolio Analysis:
Business Portfolio Analysis-BCG Matrix- GE 9 Cell Model.
3 Unit 3 3.1 Generic Competitive Strategies: Meaning of generic competitive
strategies, Low cost, Differentiation, Focus - when to use which strategy
3.2 Grand Strategies:
Stability, Growth (Diversification Strategies, Vertical Integration
Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances
& Collaborative Partnerships), Retrenchment - Turnaround, Divestment,
Liquidation, Outsourcing Strategies.
4 Unit 4 4.1 Strategy Implementation:
Components of a strategic plan, barriers to implementation of strategy,
Mintzberg’s 5Ps - Deliberate & Emergent Strategies, Mc Kinsey’s 7s
Framework
4.2 Organization Structures For Strategy implementation:
entrepreneurial functional, divisional, SBU Matrix, Network structures,
Cellular/Modular organization, matching structure to strategy,
organizational design for stable Vs. turbulent
Environment.
4.3 Changing Structures & Processes:
Reengineering & strategy implementation
- Principles of Reengineering, Six Sigma
- Process consisting of defining, measuring, analyzing, improving &
establishing steps, Lean Six Sigma
(Concepts only)
4.4 Corporate Culture:
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 58
Building Learning Organizations promoting participation through
technique of Management by Objectives (MBO), Total Quality
Management (TQM)
4.5 Strategy Evaluation:
Operations Control & Strategic Control
- Symptoms of malfunctioning of strategy
- Use of Balanced Scorecard for strategy evaluation.
5 Unit 5 5.1 Blue Ocean Strategy:
Difference between blue & red ocean strategies, principles of blue ocean
strategy, Strategy Canvass & Value Curves, Four Action framework
5.2 Business Models:
Meaning & components of business models, new business models for
Internet Economy-E-Commerce Business Models & Strategies - Internet
Strategies for Traditional Business - Virtual Value Chain
5.3 Sustainability & Strategic Management:
Threats to sustainability, Integrating Social & environmental sustainability
issues in strategic management, meaning of triple bottom line, people-
planet-profits.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 59
Topics | Strategic Management [C] (MBAOP31)
Unit Sub Unit Topic
1 1.0 Unit 1
1.1 Understanding Strategy
1.2 Introduction to Strategic Management
1.3 Strategic Management Process
1.4 Hierarchy of Strategic Intent
1.5 Analyzing Company’s External Environment
1.6 Analyzing Industry Environment
2 2.0 Unit 2
2.1 Company’s Internal Environment
2.2 Resource Based Firm of a View
2.3 Value Chain Analysis Using Porter’s Model
2.4 Organizational Capability Profile
2.5 Portfolio Analysis
3 3.0 Unit 3
3.1 Generic Competitive Strategies
3.2 Using the Generic Strategies
3.3 Grand Strategies
3.4 Types of Grand Strategies
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 60
4 4.0 Unit 4
4.1 Strategic Plan
4.2 Strategy Implementation
4.3 Organizational Structures for Strategy Implementation
4.4 Changing Structure & Processes
4.5 Corporate Culture
4.6 Strategy Evaluation
5 5.0 Unit 5
5.1 Blue & Red Ocean Strategy
5.2 Business Model
5.3 Sustainability & Strategic Management
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 61
Semester 3:
2. Enterprise Performance Management [C] (MBAOP32)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Performance
Management
1.1 Performance Management:
Concept, Need, Linkages with Strategic Planning,
Management Control & Operational Control
1.2 Performance Evaluation Parameter: Financial -
Responsibility Accounting - Concept of Responsibility
Centers, Revenue Centre, & Expose Centre - Engineered &
Discretionary costs - Committed costs, Profit Centre,
Investment Centers, ROI, ROA, MVA, & EVA - DuPont
analysis. (Numerical Not expected - Interpretation only)
Limitations of Financial Measures
1.3 Performance Evaluation Parameters:
Non-financial Performance measures - Balanced Scorecard,
Malcolm Baldrige Framework
1.4 Measuring SBU Level Performance: Concept, Need,
Linkages with Enterprise Performance Management Goal
Congruence. Transfer Pricing - Objective, Concept, &
Methods - Cost based, Market price based & Negotiated,
Applicability of Transfer Pricing.
2 Capital Expenditure 2.1 Capital Expenditure Control:
Concept, Need, Process of Capital Budgeting, Types of
capital expenditure decisions - per-sanction, operational &
post - sanction control of capital expenditure.
2.2 Tools & Techniques of Capital
Expenditure Control:
Technical Performance Measurement, Post completion
audit
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 62
3 Performance
Evaluation Parameter
for Banking &
Retailing
3.1 Performance Evaluation Parameters for
Banks:
Customer Base, NPAs, Deposits, Roll, Financial Inclusion,
Spread, Credit Appraisal, Investments.
3.2 Performance Evaluation Parameters for
Retail:
ABC analysis, Sell Through Analysis, Multiple Attribute
Method, Gross Margin Return on Investment (GMROI),
GMROI as Gross Margin/ Average Inventory at Cost
4 Performance
Evaluation
Parameters for
Projects & Non-
Profits
4.1 Performance Evaluation Parameters for
Projects:
Project Control Process: Setting base line plan, Measuring,
progress & performance, comparing plan against action,
Taking action, Schedule variance (time overruns), Project
Cost Variance (cost overruns)
4.2 Performance Evaluation Parameters for
Non-Profit:
Features of Non-profit organizations, fund accounting,
governance, product pricing, strategic planning & budget
preparations, social audit,
5 Audit Functions 5.1 Audit Function as a Performance
Measurement Tool:
Financial Audit, Internal Audit, Cost Audit, Management
Audit - Principles & Objectives (Audit Reports / Formats are
expected to be, discussed in the class from a performance
measurement perspective).
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 63
Topics | Enterprise Performance Management [C] (MBAOP32)
Unit Sub Unit Topic
1 1.0 Performance Management
1.1 Enterprise Performance Management
1.2 Performance Management
1.3 Financial Performance Evaluation Parameter
1.4 Non-Financial Performance Evaluation Parameter
1.5 Measuring SBU Level Performance
1.6 Transfer Pricing
1.7 Goal Congruence through Transfer Pricing
2 2.0 Capital Expenditure
2.1 Capital Expenditure/Capital Budgeting
2.2 Types of Capital Expenditure Decision
2.3 Capital Expenditure Control
2.4 Capital Expenditure Control Mechanisms
2.5 Tools & Techniques of Capital Expenditure Control
3 3.0 Performance Evaluation Parameter for Banking & Retailing
3.1 Performance Evaluation Parameter for Banks
3.2 Performance Evaluation Parameter for Retail
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 64
4 4.0 Performance Evaluation Parameters for Projects & Non-Profits
4.1 Performance Evaluation Parameter for Projects
4.2 Performance Evaluation Parameter for Non Profits
5 5.0 Audit Functions
5.1 Audit
5.2 Types of Audit
5.3 Audit Report
5.4 Audit Functions as a Performance Measurement Tool
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 65
Semester 3:
3. Startup & New Venture Management [C] (MBAOP33)
Description of the Units included in the above subject:
Unit
No.
Unit
Name
Description
1 Unit 1 1.1 Concept & Definitions:
Entrepreneur & Entrepreneurship, Entrepreneurship & Economic
Development; A Typology of Entrepreneurs;
1.2 Entrepreneurial Competencies:
The Entrepreneur’s Role, Task & Personality
Entrepreneurial Skills: creativity, problem solving, decision making,
communication, leadership quality; McClelland’s N-Ach theory, self-
analysis, personal efficacy, culture & values, risk-taking behavior,
technology backup.
1.3 Factor Affecting Entrepreneurial Growth:
Economic, Non-Economic Factors; EDP Programmed; Entrepreneurial
Training;
1.4 Traits/Qualities of an Entrepreneurs:
Entrepreneur; Manager Vs. Entrepreneur, The Early Career Dilemmas of
an Entrepreneur, Defining Survival & Success, Entrepreneurship as a Style
of Management, The Entrepreneurial Venture & the Entrepreneurial
Organization. Entrepreneurial Process.
1.5 Steps of entrepreneurial process:
Deciding -Developing-Moving-Managing- Recognizing.
2 Unit 2 2.1 Opportunity/Identification & Product
Selection: Entrepreneurial Opportunity Search & Identification;
2.2 Product Selection:
criteria to Select a product
2.3 Conducting Feasibility Studies:
Project Finalization; Sources of information.
2.4 Entry strategies:
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 66
New Product, Franchising, Partial Momentum, Sponsorship & Acquisition
2.5 Intellectual property:
Creation & Protection.
3 Unit 3 3.1 Small Enterprises & Enterprise Launching
Formalities:
Definition of Small Scale; Rationale; Objective; Scope; Role of SME in
Economic Development of India: SME; Registration; NOC from Pollution
Board; Machinery & Equipment Selection
Project Report Preparation:
Specimen of Project Report; Project Planning & Scheduling using
Networking Techniques of PERT/CPM ;Methods of Project Appraisal-
economic viability & market feasibility, requirements of financial
institutions, projected financial statement preparation.
4 Unit 4 4.1 Role of Support Institutions & Management of Small Business:
Director of Industries ;DIC; SIDO; SIDBI; Small Industries Development
Corporation (SIDC); SISI; NSIC; NISBUED; State Financial Corporation SFC;
Information: Assistance from different organizations in setting up a new
venture, technology parks, industrial corporation, directorate of
industries/cottage & small scale industries, SISI, Khadi & Village industries
Corporation/Board.
DGS & DNSIC, export & import, how to apply for assistance - procedure,
forms, procedures for obtaining contract from Railways, Defense, P & T
etc., SIDBI.
4.2 Laws: Liabilities under the Factories Act, Shops & Establishment Act,
Industrial Employment (Standing Orders) Act, Environment Protection
Act, Sale of Goods Act, maintenance & submission of statutory records &
returns, understanding labor - management
Relationship.
5 Unit 5 5.1 Case Studies:
Diagnostic case studies of successful/ unsuccessful entrepreneurs, key
variables explaining success/failures, industrial sickness, industrial
reconstruction, technology Obsolescence, technology, transfer.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 67
Topics | Startup & New Venture Management [C] (MBAOP33)
Unit Sub Unit Topic
1 1.0 Unit 1
1.1 Entrepreneur
1.2 Entrepreneurship
1.3 Entrepreneurial Competencies
1.4 McClelland’s N-Ach Theory
1.5 Factors Affecting Entrepreneurial Growth
1.6 EDP Programmed & Entrepreneurial Training
1.7 Traits & Qualities of an Entrepreneur
1.8 Entrepreneurial Process
2 2.0 Unit 2
2.1 Opportunity Identification
2.2 Product Selection
2.3 Conducting Feasibility Studies
2.4 Entry Strategies
2.5 Intellectual Property
3 3.0 Unit 3
3.1 Small Scale Enterprises & Enterprise Launching Formalities
3.2 Project Report Preparation
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 68
4 4.0 Unit 4
4.1 Supports for Small Scale Business
4.2 Role of Support Institutions & Management of Small Business
4.3 Assistance from Different Organizations in Setting up a New Venture
5 5.0 Unit 5
5.1 Case Studies
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 69
Semester 3:
4. Planning & Control of Operations [S] (MBAOP34)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Planning &
Control of
Operations
Need, Functions - Routing, Scheduling, shop loading & dispatch,
follow up. Relations with other departments, Routing-Process
layout indicating flow Chart of material from machine to
machine. Dispatch in production control-documentation.
2 Demand
Forecasting
Forecasting as a planning tool, Why do we forecast, Forecasting
time horizon, Design of forecasting systems, Developing the logic
of forecasting, Sources of data, Models for forecasting,
Extrapolative methods using time series, Causal methods of
forecasting, Accuracy of forecasts, Using the forecasting system
3 Aggregate
Production
Planning
Planning Hierarchies in operations, Aggregate Production
planning, Need for Aggregate Production planning, Alternatives
for managing demand, Alternatives for managing supply, Basic
strategies for aggregate production planning, Aggregate
production planning methods, Master Production Scheduling.
4 Resource
Planning
Dependent Demand Attributes, Planning a framework – the basic
building blocks: Multiple levels in products, Product Structure,
The Bill of Materials, Time phasing of the requirements,
Determining the Lot Size, Incorporating Lead time information,
Establishing the planning premises. MRP Logic, Using the MRP
system, Capacity Requirements planning, Manufacturing
Resources Planning (MRP II), Enterprise Resource Planning (ERP),
Resource Planning in services.
5 Scheduling of
Operations
Need for Scheduling, Scheduling, Alternative terms, Loading of
machines, Scheduling Context, Scheduling of Flow Shops,
Scheduling of Job Shops, Input- Output Control, Operational
Control Issues in Mass production systems.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 70
Topics | Planning & Control of Operations [S] (MBAOP34)
Unit Sub Unit Topic
1 1.0 Planning & Control of Operations
1.1 Operational Planning & Control
1.2 Functions of Operational Planning & Control
1.3 Relations with other Departments
1.4 Process Layout Indicating Flow Chart of Material from Machine to Machine
2 2.0 Demand Forecasting
2.1 Forecasting
2.2 Design of Forecasting Systems
3 3.0 Aggregate Production Planning
3.1 Planning Hierarchies in Operations
3.2 Aggregate Production Planning
3.3 Alternatives for Managing Demand & Supply
3.4 Basic Strategies for Aggregate Production Planning
3.5 Aggregate Production Planning Methods
3.6 Master Production Scheduling
4 4.0 Resource Planning
4.1 Resource Planning
4.2 Material Requirements Planning (MRP)
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 71
4.3 Capacity Requirements Planning (CRP)
4.4 Manufacturing Resources Planning (MRP II)
4.5 Enterprise Resource Planning (ERP)
4.6 Resources Planning in Services
5 5.0 Scheduling of Operations
5.1 Scheduling
5.2 Scheduling: Alternative Terms
5.3 Loading of Machines
5.4 The Scheduling Context
5.5 Scheduling of Flow Chart
5.6 Scheduling of Job Shop
5.7 Input Output Control
5.8 Operational Control Issues in Mass Production Systems
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 72
Semester 3:
5. Production & Operation Management [S] (MBAOP35)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Introduction Meaning, Nature & Scope of Production Management,
Historical Development of Production Management,
Objectives of Production Management, Functions of
Production Management, Qualities of Production Manager,
Responsibilities of Production Manager.
Plant Location:
Importance & Factors responsible for
Plant Location Decision
Classification or Types of Production System: Job Shop
Production, Batch Intermittent Production, Continuous
Production & Cellular Production.
Plant Layout:
Definition, Objectives & Types, Factors
Influencing Plant Layout.
2 Product Design &
Product
Development
Definition of Product Design, Factors affecting Product
Design, Product Policy of an Organization.
Product Development:
Meaning of Product Development, Relationship between
research, development & design, Stages of Product
Development, Techniques or Tools of Product Development,
Factors responsible for Product Development.
3 Production
Planning &
Control
Meaning, Nature, Objectives, Functions, Importance &
Problems of Production Planning & Control. Production
Procedure, Factors determining Production Planning & Control
, Techniques or Tools of Production Planning & Control
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 73
4 Productivity &
Ergonomics
Productivity:
Concept & Definition of Productivity, Importance of
Productivity, Measurement of Productivity & Productivity
Measurement Models, Techniques of
Productivity Improvement, Factors influencing Productivity.
Ergonomics:
Introduction & Definition of Ergonomics,
Objectives of Ergonomics, Components of Ergonomics.
5 Productivity &
Ergonomics
Six Sigma:
Introduction & Meaning, Benefits, Steps in implementing Six
Sigma.
Kaizen: Introduction & Meaning, Principles, Procedure for
Implementation, Benefits & Reasons for failure.
Just-In-Time (JIT): Introduction & Meaning, Objectives,
Benefits, Methodology in implementation of JIT, Basic
Elements of JIT, Enabling JIT to Occur.
Quality Circle (QC):
Introduction & Meaning, Objectives, Benefits, Limitations,
Organization for Quality Circles, Causes of Quality Circle
Failure.
Total Quality Management (TQM):
Introduction & Definition, Major Ingredients in TQM,
Principles of TQM, Need & Importance of TQM, Limitations of
TQM, Dimensions or Characteristics of TQM, TQM Models,
Key Issues for
Achieving TQM Objectives.
ISO 9000: Introduction & Meaning, ISO Standards for Quality
System, Factors for selecting an ISO Model, Clauses in ISO,
Essential Steps in implementing an ISO
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 74
Topics | Introduction to Production & Operation Management
[S] (MBAOP35)
Unit Sub Unit Topic
1 1.0 Introduction
1.1 Production Management
1.2 Operation Management
1.3 Plant Location
1.4 Classification/ Types of Production System
1.5 Classification/ Types of Production System
2 2.0 Product Design & Product Development
2.1 Product Design
2.2 Product Development
3 3.0 Production Planning & Control
3.1 Production Planning
3.2 Production Control
3.3 Production Planning & Control
4 4.0 Productivity & Ergonomics
4.1 Productivity
4.2 Ergonomics
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 75
5 5.0 Quality Management
5.1 Six Sigma
5.2 Kaizen
5.3 Just-In-Time(JIT)
5.4 Quality Circle
5.5 Total Quality Management
5.6 ISO 9000
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 76
Semester 3:
6. Business Planning & Project Management [S] (MBAOP36)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Planning 1.1 Introduction, Meaning, Definition, Characteristic,
objective, nature of Planning
1.2 Advantages & limitations of planning
1.3 Steps in planning process
1.4 Methods of planning
1.5 Essentials of a good planning
1.6 Obstacles in planning, Planning Premises & Classification
of Planning Premises
1.7 Plan & Planning, Business Planning Planning &
Forecasting:
1.8 Introduction, Meaning, Definition, Characteristics,
Process,
1.9 Importance of forecasting
1.10 Areas of forecasting
1.11 Forecasting Techniques- Types, Methods
1.12 Advantages of forecasting, Limitations of forecasting
1.13 Difference between forecasting & planning
2 Project
Management
2.1 Definition of a “Project”
2.2 Why project Management, The project Life-Cycle, Project
Management Maturity
2.3 Project Selection & Criteria of Choice
2.4 The Nature of Project Selection Models, Types of Project
Selection Models
2.5 Project Portfolio Process, Project Proposals.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 77
2.6 The Project Manager – Qualities , Project Management &
the Project Manager, Special Demands on the Project
Manager
2.7 Problems of Cultural Differences, Impact of Institutional
Environments, Project Organization,
2.8 The project as Part of the Functional Organization, Pure
Project Organization, The Matrix organization
2.9 Choosing an Organizational form The Project Team.
3 Initial Project
Coordination
3.1 The Nature of Negotiation, Partnering, Chartering &
change, Conflict & the project life cycle.
3.2 Estimating Project Budgets, Improving the Process of Cost
Estimation.
4 Network
Techniques
4.1 PERT & CPM
4.2 Risk Analysis Using Simulation with Crystal Ball 2000
4.3 Critical Path Method- Crashing a Project, The Resource
Allocation Problem, Resource Loading, Resource Leveling,
Constrained Resource Allocation
4.4 The Planning-Monitoring-Controlling Cycle, Information
Needs & the Reporting Process, Earned Value Analysis
4.5 The Fundamental Purposes of Control, Three Types of
Control Processes, Comments on the
5 Purposes of
Evaluation
5.1 Goals of the System
5.2 The Project Audit, Construction & Use of the Audit Report,
The Project Audit Life Cycle, some essentials of an
Audit/Evolution
5.3 The Varieties of Project Termination, when to Terminate a
Project, The Termination Process.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 78
Topics | Business Planning & Project Management [S] (MBAOP36)
Unit Sub Unit Topic
1 1.0 Planning & Forecasting
1.1 Planning
1.2 Business Planning
1.3 Forecasting
2 2.0 Project Management
2.1 Project
2.2 Project Selection & Criteria of Choice
2.3 Project Portfolio Process
2.4 Project Proposals
2.5 Project Manager
2.6 Problems of Cultural Differences
2.7 Impact of Institutional Environments
2.8 Project Organization
2.9 Project Team
3 3.0 Initial Project Coordination
3.1 The Nature of Negotiation
3.2 Partnering, Chartering & Change
3.3 Conflict & the Project Life Cycle
3.4 Estimating Project Budgets
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 79
3.5 Improving the Process of Cost Estimation
4 4.0 Network Techniques
4.1 PERT & CPM
4.2 Risk Analysis using Simulation with Crystal Ball 2000
4.3 Critical Path Method – Crashing the Project
4.4 The Resource Allocation Problem
4.5 Resource Loading & Leveling
4.6 Constrained Resource Allocation
4.7 The Planning-Monitoring-Controlling Cycle
4.8 Information Needs & the Reporting Process
4.9 Earned Value Analysis
4.10 Project Control
5 5.0 Purposes of Evaluation
5.1 Project Auditing
5.2 Project Termination
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 80
Semester 4:
Following Subjects-
1. MBAOM41 | Managing for Sustainability [C]
2. MBAOM42 | Entrepreneurship Development [C]
3. MBAOM43 | Event Management [C]
4. MBAOM44 | Operations Strategy & Research [S]
5. MBAOM45 | Total Quality Management [S]
6. MBAOM46 | Enterprise Resource Planning & Management [S]
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 81
Semester 4:
1. Managing for Sustainability [C] (MBAOM41)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Corporate Social
Responsibility
Corporate social responsibility: Concept, The nature of
corporate responsibility & corporate citizenship, Relevance in
the present day business environment.
Corporate social responsibility & stakeholders: Internal &
external stakeholders, Responsibility to various stakeholder
groups, Interest & influence of various stakeholder groups,
Formulating & implementing a policy for corporate social
responsibility
Bottom of the pyramid opportunities: Issues & opportunities
for business in socially & environmentally sensitive world,
Social & environmental problems & how they shape markets.
2 Sustainable
Development
Sustainable Development: concept, definition of sustainable
development, need, importance, education, Philosophical
development, Gandhian Thought on Sustainable
Development, Sustainable Development & social framework,
equitable distribution, difference between sustainable
development & green development, criticism.
Stakeholder Impact: Stakeholders & the power they wield,
Reducing socio-environmental costs & risks: managing the
downside, Driving revenues & creating intangible value:
managing the upside.
3 Business Case for
Sustainable
Development
3.1 Business case for sustainable development: Three
dimensions of sustainable development
1) Environmental: Atmosphere, fresh water & oceans, land
use, management of human consumption, energy, food,
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 82
waste management, Understanding ecological "footprint":
Eco-tracking, carbon marketing, carbon credits, economics of
sustainability, Designing for the environment & "greening' the
supply chain, regulation, case studies.
2) Economic: environment degradation & economic growth,
nature as an economic externality, economic opportunity.
3) Social: Peace, security, social justice, sustainability &
poverty, human relationship to nature, human settlements.
3.2 Study of business models for sustainable development:
Indian & Global perspectives.
3.3 Sustainability reporting: Triple bottom line reports - The
content of sustainability reports (also CSR reports, ESG
reports, social & environmental reports)
3.4 Social accountability standard - ISO 26000: Social
responsibility guidance standard, Global Compact Principles,
Environmental Impact Assessment, Life Cycle Analysis, Social
Impact Assessment.
4 Corporate
Governance
4.1 Corporate Governance: Meaning – OECD principles,
Difference between governance & management, Purpose of
good governance, Potential consequences of poor corporate
governance, Business failure & the contribution of poor
governance
4.2 Relevant Theories: Agency theory, transaction cost
theory, stakeholder theory. Friedman‘s theory of CSR.
4.3 Stakeholder value approach: Stakeholder value approach,
Enlightened stakeholder approach, stakeholder approach to
Governance, risk & financial stability. The balancing of
conflicting objectives
4.4 Key issues in corporate governance: Role & composition
of the board, remuneration of directors & senior executives,
accounting & audit, internal controls, checks & governance,
relations with shareholders & other stakeholders. Clause 49
of Listing agreement & Corporate Governance Code, CEO,
CFO Certification. Role of regulators – SEBI, IRDA, RBI, ED, etc.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 83
4.5 Applying best practice in governance: Voluntary &
regulatory approaches, rules or principles, concept of ‘comply
or explain’. Governance problems for global companies &
groups. Governance issues in the public sector. Governance
issues in
the voluntary sector (NGOs & charitable organizations)
4.6 Governance aspects: Sarbanes-Oxley Act 2002: Section
302: CEO/CFO certifications, Section 404(a): internal control
Report, Governance & role of auditors & audit committee.
4.7 Case Studies on Corporate Governance: Satyam, Infosys,
Tata, Wipro.
5 Corporate Ethics Corporate Ethics:
5.1 The Ethical Value System: Universalism, Utilitarianism,
Distributive Justice, Social Contracts, Individual Freedom of
Choice, Professional Code,
5.2 Values: Importance, Sources of Value Systems, Values
across Cultures
5.3 Indian Values & Ethics: Respect for Elders, Hierarchy &
Status, Need for Security, Non – Violence, Cooperation,
Simple Living high Thinking, Rights & Duties, Ethics in Work
life, Holistic relationship between Man & Nature, Attitudes &
Beliefs.
5.4 Business Ethics: Nature, Characteristics & Needs, Ethical
Practices in Management, Ethical Values in different Cultures,
Culture & Individual Ethics, Relationship between Law &
Ethics, Impact of Laws on Business Ethics.
5.5 Ethics & Corporate Excellence: Code of Ethics in Business
Houses, Strategies of Organizational Culture Building, Total
Quality, Customer Care, Care of the Employees as per
Statutes, Objective & Optimistic Approach.
5.6 Indian & Global case studies.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 84
Topics | Managing for Sustainability [C] (MBAOM41)
Unit Sub Unit Topic
1 1.0 Corporate Social Responsibility (CSR)
1.1 Stakeholders in CSR
1.2 Bottom of the Pyramid Opportunities
2 2.0 Sustainable Development
2.1 Stockholder Impact
3 3.0 Business Case for Sustainable Development
3.1 Three Dimensions of Sustainability Development
3.2 Environmental Dimension
3.3 Ecological Footprint
3.4 Economic Dimensions
3.5 Social Dimension
3.6 Study of Business Model for Sustainability Development
3.7 Sustainability Reporting
3.8 Social Accountability Standard – ISO 26000
4 4.0 Corporate Governance
4.1 Corporate Governance
4.2 Relevant Theories of Corporate Governance
4.3 Stakeholder Value Approaches
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 85
4.4 Key Issues in Corporate Governance
4.5 The Clause 49 of the Listing Agreement & Corporate Governance Code
4.6 Roles of Regulators
4.7 Applying Best Practices in Governance
4.8 Governance Aspects
4.9 Case Studies on Corporate Governance
5 5.0 Corporate Ethics
5.1 The Ethical Value System
5.2 Values
5.3 Indian Values & Ethics
5.4 Business Ethics
5.5 Ethics & Corporate Excellence
5.6 Case Studies
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 86
Semester 4:
2. Entrepreneurship Development [C] (MBAOM42)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Entrepreneur &
Entrepreneurship
Entrepreneur & Entrepreneurship:
1.1 Concept of Entrepreneur, Manager, Intrapreneur
1.1.1 Definition ,meaning & functions of an
entrepreneur
1.1.2 Concept of Manager
1.1.3 Roles & Responsibilities of Manager
1.1.4 Concept of Intrapreneur
1.2. Need & Importance of Entrepreneurship
1.3. Enterprise v/s Entrepreneurship
1.4. Self Employment v/s Entrepreneurship
1.5. Problem of Unemployment & Importance of wealth
creation
1.6. Entrepreneurial career as an option.
2 Business Opportunity
Identification &
Preliminary Project
Report (PPR)
Business opportunity Identification &
Preliminary Project Report(PPR):
2.1 Opportunity Search: Divergent Thinking Mode:
2.1.1 Meaning ,Objectives
2.1.2 Tools & Techniques:
Environmental scanning for business opportunity
Identification
2.2 Opportunity Selection: Convergent Thinking Mode:
2.2.1 Meaning ,Objectives
2.2.2 Tools & Techniques: Market Survey
2.3 Preliminary Project Report(PPR)
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 87
3 Business Plan Business Plan:
3.1 Meaning & ,Objectives of Business Plan
3.2 Elements of Business Plan
3.3 Business Planning Process - Self Audit, Evaluation of
Business Environment, Setting Objectives, Forecasting
Market Conditions, Stating actions & resources
required, Evaluating Proposed plan, Assessing
Alternative strategic plans, Controlling the plan through
Annual Budget.
4 Institutional Support to
New Venture
Institutional Support to New Venture (Students are
expected to study the assistance scheme of following
institutions)
4.1 District Industries Center(DIC)
4.2 Maharashtra Industrial Development
Corporation(MIDC)
4.3 Small Industries Service Sector(SISI)
4.4 Micro, Small & Medium Enterprise(MSME)
Financial Assistance for Small Enterprise: Institutional:
a) Bank Loan
b) Angel Funding
c) Venture Funding
d) Self Employment Schemes of Government of
Maharashtra
e) Government Financial Institutions: Khadi & Village
Industries
Board(KVIB),Rajiv Gandhi Udyami Mitra Yojana
(RUGMY)
f) Prime Minister Employment Generation Programmed
(PMEGP)
5 Study of Entrepreneur’s
Biographies
Rahul Bajaj
Kiran Muzumdar Shaw
Azim Premji
Sabeer Bhatia
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 88
Topics | Entrepreneurship Development [C] (MBAOM42)
Unit Sub Unit Topic
1 1.0 Entrepreneur & Entrepreneurship
1.1 Concept of Entrepreneur
1.2 Concept of Manager
1.3 Concept of Intrapreneur
1.4 Entrepreneurship
1.5 Enterprise v/s Entrepreneurship
1.6 Self Employment v/s Entrepreneurship
1.7 Problem of Unemployment
1.8 Wealth Creation
1.9 Entrepreneurship as a Career Option
2 2.0 Business Opportunity Identification & Preliminary Project Report (PPR)
2.1 Opportunity Search: Divergent Thinking Mode
2.2 Opportunity Selection: Convergent Thinking Mode
2.3 Preliminary Project Report (PPR)
3 3.0 Business Plan
3.1 Elements of Business Plan
3.2 Business Planning Process
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 89
4 4.0 Institutional Support to New Venture
4.1 District Industries Center ( DIC)
4.2 Maharashtra Industrial Development Corporation ( MIDC)
4.3 Small Industries Service Institute (SISI)
4.4 Micro, Small & Medium Enterprise (MSME)
4.5 Financial Assistance for Small Enterprise: Institutional
4.6 Self Employment Schemes of Government of Maharashtra
4.7 Government Financial Institutions
5 5.0 Study of Entrepreneur’s Biographies
5.1 Rahul Bajaj
5.2 Kiran Muzumdar Shaw
5.3 Azim Premji
5.4 Sabeer Bhatia
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 90
Semester 4:
3. Event Management [C] (MBAOM43)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Introduction to
Event & Event
Management
1.1 Introduction & Definition of Event.
1.2 Event Designing, 5 C’s of Events.
1.3 5 W’s of Event. 1.4 Types of Events.
1.5 Categories of Event & its characteristics.
1.6 Objectives of Event Management.
1.7 Problems associated with traditional media.
2 Facets of Event
Management
1.1 Introduction & Definition of Event.
1.2 Event Designing, 5 C’s of Events.
1.3 5 W’s of Event. 1.4 Types of Events.
1.5 Categories of Event & its characteristics.
1.6 Objectives of Event Management.
1.7 Problems associated with traditional media.
3 Execution of Event 3.1 Networking Components: Print Media, Radio Television,
The Internet, Cable Network, Outdoor Media, Direct Media.
3.2 Types of promotion methods used in events: Sales
Promotions, Audience Interaction, Public Relations,
Merchandising, In-venue Publicity, Direct Marketing,
Advertising, Public relations.
3.3 Activities in Event Management: Pre-event Activities,
During event Activities, Post-event Activities.
3.4 Functions of Event Management: Planning, Organizing,
Staffing, Leading & Coordination, Controlling.
3.5 Event Management Information System
3.6 Technology in Event Management. - Role & Importance.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 91
4 Marketing of Event 4.1 Concept of Market in Events
*Revenue Generating Customers.
*Nonrevenue Generating Customers.
4.2 Segmentation for Events, Niche marketing in events.
4.3 Targeting. 4.4 Positioning of Events.
4.5 Branding in Events.
4.6 Reach Interaction Matrix.
4.7 Concept of Pricing in Events.
4.8 Legislation & Tax Laws.
4.9 Marketing Communication Tool.
4.10 Implementation of Marketing Plan.
4.11 Relationship Building.
4.12 The Diverse Marketing Needs Addressed by Events:
Brand Building, Focusing the Target Market, Creating
Opportunities for Better Deals with Different Media, Events
& the Economy.
4.13 Concept of Ambush Marketing.
5 Strategies of Event
Management
5.1 Strategic Approach.
5.2 Critical Success Factor Analysis.
5.3 Strategic Alternatives Arising From Environmental
Analysis: Maintenance Strategy, Developmental Strategy,
Preemptive Strategy, Survival Strategy.
5.4 Strategic Alternatives Arising from Competitive
Analysis:
Sustenance Strategy, Rebuttal Strategy, Accomplishment
Strategy, Venture Strategy.
5.5 Strategic Alternatives Arising from Defined Objectives.
5.6 PREP Model.
5.7 Risk versus Return Matrix.
5.8 Forms of Revenue Generation.
5.9 The Basic Evaluation Process: Establishing Tangible
Objectives & Sensitivity in Evaluation, Measuring
Performance, Correcting deviations, Critical Evaluation
Points in Events.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 92
Topics | Event Management [C] (MBAOM43)
Unit Sub Unit Topic
1 1.0 Introduction to Event & Event Management
1.1 Event
1.2 Event Management
2 2.0 Facets of Event Management
2.1 Event Infrastructure
2.2 Event Facets
2.3 Event Organizers
2.4 Event Organizers
3 3.0 Execution of Event
3.1 Networking Components
3.2 Event Promotion
3.3 Event Management
3.4 Event Management Information System
3.5 Technology in Event Management
4 4.0 Marketing of Event
4.1 Concept of Market in Events
4.2 Marketing Activities for Events
4.3 The Diverse Marketing Needs Addressed
4.4 Ambush Marketing
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 93
5 5.0 Strategies of Event Management
5.1 Strategy
5.2 Critical Success Factors (CSF’s)
5.3 Strategic Alternatives Arising From Environ- mental Analysis
5.4 Strategic Alternatives Arising from Competitive Analysis
5.5 Strategic Alternatives arising from Defined Objectives
5.6 PREP Model
5.7 Risk Versus Return Matrix
5.8 Forms of Revenue Generation
5.9 The Basic Evaluation Process
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 94
Semester 4:
4. Operations Strategy & Research [S] (MBAOM44)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Introduction Importance & Linkage with Corporate strategy, Strategies
& values, Competing through operations. Operation
strategy in global economy Strategic alliances & production
sharing, fluctuations of international financial conditions &
international companies. Changing nature of world
business. Quality, Customer service & cost challenges &
social responsibility, Current perspective-Strategic fit
2 Methodology for
Developing
Operations Strategy
Value as business concept – strategic issues in
manufacturing – Value Chain concept Focus, core
competence & distinctive capabilities – stake holders &
strategy, Checking markets, Outcome of Market debate –
Linking manufacturing to Markets
– Strategic integration – why products sell in the markets –
Order Winners, Order Qualifiers. Lean systems-Eliminating
waste.
3 Operation Strategy
Implementation
Technology strategy Issues in New Product development
Time to market – strategic nature of process– Business
implication of Process choice
– Hybrid Process. Change management & Sustainability
Procedure – company or plant based profiles – decisions
for product reallocation – downsizing – Capacity decisions
Progression & Regression. Evaluating various tradeoffs
alternatives – Focused manufacturing – Product or process
focus – Make or Buy – merits /demerits – value chain
approach – Just in time – lean manufacturing.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 95
4 Linear Programming Formulation of LPP, Simplex method, Duality, Sensitivity
Analysis, Goal Programming, (Numerical is expected on
simplex method)
5 Decision Making &
Decision Trees
Concept of decision making & decision trees; Application of
decision trees in making manufacturing decisions like
expansion of present plant, build new plant or sub-
contract. (Numerical is expected on decision tree)
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 96
Topics | Operations Strategy & Research [S] (MBAOM44)
Unit Sub Unit Topic
1 1.0 Introduction to Operations Strategy & Research
1.1 Basics of Operations Strategy
1.2 Operation Strategy in Global Economy
1.3 Other Aspects of Operations Strategy
2 2.0 Methodology for Developing Operations Strategy
2.1 Value as Business Concept
2.2 Strategic Issues in Manufacturing
2.3 Checking Markets
2.4 Order Winners & Order Qualifiers
2.5 Lean Systems
3 3.0 Operation Strategy Implementation
3.1 Strategy Implementation
3.2 Technology Strategy Issues in New Product Development
3.3 Time to Market
3.4 Strategic Nature of Process
3.5 Change Management & Sustainability Procedure
3.6 Operations Strategies to Reduce Costs
3.7 Focused Manufacturing
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 97
4 4.0 Linear Programming
4.1 Linear Programming Problem (L.P.P.)
4.2 Simplex Method
4.3 Duality
4.4 Sensitivity Analysis
4.5 Goal Programming
5 5.0 Decision Making & Decision Trees
5.1 Decision Making
5.2 Decision Trees
5.3 Application of Decision Trees
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 98
Semester 4:
5. Total Quality Management [S] (MBAOM45)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 Quality Concepts &
Strategic Quality
Management
Defined, Quality Cost perspective, Cost of Quality Function,
Spiral of Progress in quality, Little q & Big Q, Juan Trilogy,
Internal & external quality perspective. Goods & service
quality.
Cost of poor quality, internal failure cost & external failure
cost, appraisal cost, Prevention cost, Analysis of quality cost,
hidden quality cost, Discovering the optimum, economic
models of quality of conformance-Zone of improvement,
zone of high appraisal, zone of indifference. Strategic Quality
Management:
Companywide quality culture, Organizational vision, Mission
& quality policy, formulation of quality goals, competitive
benchmarking, Steps in implementing Total quality-Decide,
Prepare, Start, Expand & Integrate.
Quality Circle
2 Quality Gurus Deming’s' 14 point philosophy, Juran, Crosby
Philosophy, Ishikawa, Taguchi, Feigen Baum.
Comparison of quality philosophy.
3 QC Tools Problem Solving Methodology - Check list, Flow Chart, Tally
charts & Histograms, Graphs, Pareto Analysis, Cause & Effect
Diagram, Brainstorming, Scatter diagram & regression
analysis. Quality Function Deployment - Introduction,
Customer needs, Customer priorities & competitive
comparisons & planned improvements, Design features or
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 99
requirements, Central relationship matrix-What’s versus the
How’s , relative weights of importance.
Design features interactions, target values, Technical
comparison, service information & special requirements-
Difficulties associated with QFD, Implementation of QFD
4 Statistical Quality
Control
Necessity & Importance of SQC, Process capability, Six Sigma
quality, Process control, Process control for attributes, p
charts & c charts, Process control for variables, X bar R chart,
acceptance sampling, OC curves,
Average Outgoing Quality Limit (AOQL),Sampling plans
5 Quality
Management
Award &
Frameworks
Malcolm Baldrige National quality award, Deming prize, ISO
9000-2000,CII, Ramakrishna Bajaj Awards, Tata Business
Excellence Model (TBEM)
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 100
Topics | Total Quality Management [S] (MBAOM45)
Unit Sub Unit Topic
1 1.0 Quality Concepts & Strategic Quality Management
1.1 Quality Concepts
1.2 Strategic Quality Management
2 2.0 Quality Gurus
2.1 Dr. W Edwards Deming
2.2 Dr. Joseph M. Juran
2.3 Philip B. Crosby
2.4 Dr. Kaoru Ishikawa’s
2.5 Dr. Genichi Taguchi
2.6 Dr. Armand V. Feigenbaum
2.7 Comparison of Quality Philosophy
3 3.0 QC Tools
3.1 Problem Solving Methodology
3.2 Quality Function Deployment
4 4.0 Statistical Quality Control
4.1 Six Sigma Quality
4.2 Process Control
4.3 Acceptance Sampling
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 101
5 5.0 Quality Management Award & Frameworks
5.1 Malcolm Baldrige National Quality Award
5.2 Deming Prize
5.3 ISO 9000 - 2000
5.4 CII Award / CII - EXIM Bank Award for Business Excellence
5.5 Ramakrishna Bajaj Awards
5.6 Tata Business Excellence Model (TBEM)
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 102
Semester 4:
6. Enterprise Resource Planning & Management [S] (MBAOM406)
Description of the Units included in the above subject:
Unit
No.
Unit Name Description
1 ERP: An Overview 1.1. What is ERP?
1.2. Reasons for Growth Of ERP
1.3. Problem areas in ERP implementations.
1.4. The future of ERP
1.5. Characteristics & features of ERP
1.6. Benefits of ERP.
2 Enterprise Modeling &
Integration for ERP
2.1. Enterprise-An overview
2.2. What is enterprise
2.3. Integrated Management Information
2.4. The role of enterprise
2.5. Business modeling
2.6. Integrated Data Model
2.7. Role of Common/Shared Enterprise Database
2.8. Linkages of the Enterprise
2.8.1. Establishing Customer-Enterprise Link
2.8.2. Establishing Vendor-Enterprise Link
2.8.3. Establishing Links within the Enterprise
2.8.4. Establishing Links with Environment
2.9. Scope of Enterprise system
2.10. Generic Model of ERP System
2.11. Client/Server Architecture & Enterprise -wide
Computing
2.11.1. Characteristics of client/Server Architecture
2.11.2. Different Components of ERP Client/Server
Architecture
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 103
3 ERP & Related
Technologies
3.1. BPR(Business Process reengineering)
3.1.1. Definition
3.2. BPR -The different phases
3.3. Enterprise Redesign Principles
3.4. BPR & IT
3.5. Data Warehousing
3.6. Data Warehouse Components
3.7. Structure & Uses of Data Warehouse
3.8. Data Mining
3.9. What Is Data Mining
3.10. Data Mining Process
3.11. Advantages & Technologies Used In Data
Mining
3.12. OLAP
3.13. Supply Chain Management
3.13.1. Definition
3.13.2.Stevan’s Model
3.13.3. Benefits
3.13.4. ERP Vs SCM
3.14. CRM
4 ERP Implementation 4.1. Evolution
4.2. Evolution of ERP.
4.3. Evolution of Packaged Software Solutions.
4.4. The Obstacles in ERP implementation.
4.5. ERP Implementation Lifecycle (Different
Phases).
4.6. Implementation Methodology.
4.7. ERP Implementation-The Hidden Costs.
4.8. In-house Implementation-Pros & Cons
4.9. Vendors & role of vendors for ERP
4.10. Consultants & role of consultants for ERP.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 104
5 Technologies in ERP
System
5.1. Introduction
5.2. Electronic Data Interchange(EDI)
5.2.1. Use of EDI
5.2.2. Evolution of EDI
5.2.3. Benefits of the EDI
5.2.4. EDI Standards
5.2.5. EDI Services
5.2.6. EDI Components
5.2.7. EDI Administration
5.3. IDoc Application
5.4. EDI Integration
5.5. ALE Integration
5.6. Internet Integration
5.7. OCR Integration
6 The ERP Domain 6.1. Vendors in the ERP Market.
6.2. SAP’s Markets
6.2.1. SAP Architecture & Integration
6.2.2. Scalability of SAP
6.2.3. SAP Business Structure
6.2.4. Common SAP Installation
6.2.5. SAP R/3 System
6.2.6. SAP Tools
6.3. People Soft.
6.4. Jd Edwards
6.5. Oracle
7 ERP Present & Future 7.1. Limitations of ERP
7.2. EIA(Enterprise Integration Application)
7.3. EIA Products
7.4. Two Flavors of EIA & Messaging
7.5. ERP & E-Commerce
7.6. ERP & Internet.
7.7. Future Directions in ERP.
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 105
Topics | Enterprise Resource Planning & Management [S] (MBAOM406)
Unit Sub Unit Topic
1 1.0 ERP: An Overview
1.1 Enterprise Resource Planning (ERP)
1.2 Reasons for Growth of ERP/ Need of ERP
1.3 Benefits of ERP
1.4 ERP Implementation
1.5 The Future of ERP
2 2.0 Enterprise Modeling & Integration for ERP
2.1 Enterprise-An Overview
2.2 Integrated management Information
2.3 Integrated management Information
2.4 Role of Common/Shared Enterprise Data Base
2.5 Linkages of the Enterprise
2.6 Scope of the Enterprise System
2.7 Generic Model of ERP System
2.8 Client/Server Architecture & Enterprise-wide Computing
3 3.0 ERP & Related Technologies
3.1 ERP & Related Technologies
3.2 Business Process Reengineering (BPR)
3.3 Data Warehousing
3.4 Data Mining
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 106
3.5 OLAP
3.6 Supply Chain Management (SCM)
3.7 Customer Relation Management (CRM)
4 4.0 ERP Implementation
4.1 Evolution
4.2 Implementation of ERP
4.3 Vendors & Consultants in ERP Implementation
5 5.0 Technologies in ERP System
5.1 Electronic Data Interchange (EDI)
5.2 I-Doc
6 6.0 The ERP Domain
6.1 Vendors in ERP Market
6.2 SAP’s Market
6.3 People Soft
6.4 Jd Edwards
6.5 Oracle
7 7.0 ERP Present & Future
7.1 Enterprise Resource Planning
7.2 ERP, E-Commerce & Internet
7.3 Future Directions in ERP
7.4 Enterprise Integration Application
SINGHANIA UNIVERSITY
SINGHANIA UNIVERSITY 107