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IC Market Tracking Wood Preservation in
Europe 2020
• Austria
• Finland
• France
• Germany
• Poland
• Sweden
• Switzerland
Market Structure Page 04
Methodology Page 08
Benefits Page 03
References Page 14
Contact Page 17
Prices Page 13
IC Market Tracking® Wood Preservation in Europe 2020
Content
p.2
Order Form Page 18
Your Benefits at a Glance
p.3
Benefits
You will receive an overview of the Overall Market in addition to Individual Market Segments
A detailed representation of the Key Markets by country and Forecasting for the next three years based off of our econometric forecast model.
A Competition Analysis with the Market Shares and examination of the development
during previous years in terms of:
• Total Market in Terms of Value and quantity
• Product type: • Interior use: Thin Film System (Oil / Wax) – Thick Film System (Varnish)
• Exterior use: Thin Film System (Pre Grey / Oil / Glaze) - Thick Film System (Top Coat / Finish)
• Application areas: • Interior use: Doors / Stairs / Furniture / Wood Floor / Others
• Exterior use: Windows / Doors / Façade / Terrace / Others
• Distribution Channels: Direct Business Trade / Wholesale / Specialized and Retail Trade / DIY,
Hardware Stores, Building Materials Trade / Others
Information about the most important Factors of Influence
Graphic Representation – access to interactive charts and tables which allow for rapid application and utilization of the provided data.
© Interconnection Consulting
p.4
Market Structure
IC Market Tracking® Wood Preservation in Europe 2020
For each segment the total market and market shares and/or profiles of the top players for the last two years and forecasts for the next three years are available in the study.
Product Groups
Market by..
Application Areas Distribution Channels
Direct (to Industry and Professional Processors)
Stairs/ Int. Doors
Furniture
Others
Thin Film Systems (Oils/Waxes)
Thick Film Building System (Thick Film
Stains)
Thick Film Systems (Varnishes)
Thin Film Building System (Thin Film
Stains)
Windows / Ext. doors
Facades
Terrace
Others
Exterior Interior
Wood floors
Wholesale (paint and wood wholesaling - indirect distribution to professional
fabricators)
Specialized and retail trade (distribution to end
consumers)
DIY, hardware stores, building materials trade
Exterior Interior
Others
Pre Grey
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Poland Switzerland Sweden Germany France Finland
Austria
Definitions and Demarcations
p.5
Definitions
Components applied outside. The need of protection related is usually more important as they are more exposed to pest (fungi, mold, insects). Other areas (outside construction) like boats e.g. are not included.
Thick Film Building System (Thick Film Stains)
The thick film dedicated for outdoor material including top coat, finish and glaze. - A top coat is a final layer used on the wood to enhance the protection already in place or to change the appearance. - A finish is only different from a topcoat in the way, that the same product is applied few times on the
same surface.
Thin Film Systems (Oils/Waxes)
Thick Film Systems (Varnishes)
In this report, “wood preservation” refers to every wood component used in the construction field. We consider both industrial and domestic use. Other applications outside of construction, e.g. boats are out of the scope of this analysis.
Product Groups
Exterior
Interior Components applied inside. The need of protection can vary.
Thin Film Building System (Thin Film Stains)
The thin film for inside materials are separated in 2 products: the oil and the wax. - The wax is a base of some wood preservation products and provide a durable and weather resistant surface.
The thick film for inside materials means the use of varnish. - The varnish is a good preservative enhancing the natural color of the wood.
The thin film dedicated for outdoor material including pre grey, oil and glazes. - The oil is a low film building, leaving the wood color and age (discolor process) visible. - The glazes define a type of thin medium applicable over painted or stained wood.
The pre grey is an additional layer made to apply an old grey effect on the wood.
Pre Grey
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Definitions and Demarcations
© Interconnection Consulting p.6
Definitions
Barrier: fences, portal and garden furniture protected with glaze and optionally a top coat.
Application Areas
Façade with paint , coating or pre grey layer used for cover and protection. The most important application is the rain screen cladding façade (a ventilated facades, where the face cladding is made out of wood).
Exterior terrace covered with glaze and a top coat.
Coating solution for interior walls e.g., etc.
Exterior
Windows / Doors
Facade
Terrace
Other
Stairs / Doors
Furniture
Wood Floor
Preservation solution composed of oil, wax or varnish for doors and stairs.
Indoor furniture protected by oil, wax and varnish.
Wood preservatives used for wooden flooring like parquets e.g.
Other
Doors and windows used outside covered with glaze, oil or paint.
Interior
Definitions and Demarcations
© Interconnection Consulting p.7
Definitions
Wholesalers purchasing merchandise from manufacturers or other suppliers and these continue to retailers, industrial users or other institutions.
Large global stores that sells directly to the consumer and craftsmen, for example: Hornbach, Obi.
Direct (industry and professional processors)
Distribution Channels
Direct sales to specialized or construction companies which deal with installation, e.g. floor, window, door production and installation; direct distribution comprises of online sales via webpage, purchases at company stores/sites/shops and other online sales.
Wholesale (paint and wood wholesaling - indirect distribution to
professional fabricators)
DIY, hardware stores, building materials trade
Specialized and retail trade (distribution to end consumers)
Other
Global retailers with a wide range of products and specific shops reaching mostly end users, for example: Tesco, Lidl. This also includes “Paint shops” specialized in paints, coats, varnishes, etc…
Value
Quantity
Revenue is stated in EUR 1,000. The values are always net sales (without list prices), including discounts.
The sales are measured in liters.
Units of Measurement
What Do We Measure in Our Reports?
p.8
Methodology
Interviews with distributors and specialised dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out.
The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return.
Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM)
Dir
ect
Sa
les
Manufacturer
End User
Sales are segmented by the first distribution partner.
OEM
Distributor
Dealer
© Interconnection Consulting
How Do We Conduct Our Research?
p.9
Methodology
Qualitative Research
Manufacturer
Expert Interviews
Distributor
Dealer
•Company Databases •Balance Sheets, Banks •etc.
Database
Total Market Forecast Market Share
Sell-In Data
Experts
Delphi-Method
Cross-Check of Data
Market Influencing Indicators
Market Development
Forecast Model
Description Structure of Survey Methodology
© Interconnection Consulting
How Do we Cross Check the Data?
p.10
Methodology
Approach Sell-In Approach Sell-Out
TOP D
OW
N
Hersteller
TOP 10
All Others
∑ Total Market
Market Shares
Experts
Cross-Check
Buyer
Dealer
Manufacturer
∑ Total Market
Manufacturer
Distributor Customer
Description Structure of Survey Methodology
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IC Cockpit-Solution Online Tool with Interactive Dashboards Presenting the Data
IC Cockpit
• Complex correlations are visualized in the form of geo-, tree maps, bars etc.
A picture says more than 1000 words
• Use interactive dashboards for quick implementation of the data, for potential estimations, for sales control, for success measurement etc.
Interactive Dashboards
• Market data are available wherever you have internet access
• You can also export the data as .jpg, .csv or .pdf file
Easy online accesability
In case of purchase exceeding € 5.000,- (netto), the price of Tableau cockpit is waived as well as for any subscription order exceeding 2 countries or regions. For all other options, price for Tableau cockpit costs € 500,-.
p.11 © Interconnection Consulting
The Most Efficient Way to Present and Edit Data
We offer you the possibility to implement all
data in a Tableau cockpit.
Together with you, we define how the final
cockpit should look like in order to present
the data to you in the most efficient way for
your work.
Tableau-Cockpit
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Prices & Conditions IC Market Tracking® 2020
All Countries**
Subscription*
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€ 3.950,- Single Country
Scale of Discounts
€ 5.000,- 5%
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Available Countries Austria Finland
Investment Plan for Your Market Research
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Single Issue
* Subscription: 25% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December. ** Package Price taking the scale of discounts already into account.
*** In case of purchase exceeding € 5.000,- (netto), the price of Tableau cockpit is waived as well as for any subscription order exceeding 2 countries or regions. For all other options, price for Tableau cockpit costs € 500,-.
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"IC is a permanent partner of ours and provides helpful data for decisions."
Herr Bernd Blümmers
General Manager, Saint-Gobain Solar Systems Central Europe
References
Chosen References
© Interconnection Consulting p.14
Interconnection Provides Data for Corporate Decisions
About Interconnection
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Market Intelligence
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Market Analysis
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Focus Groups Buying Motives
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Interconnection Consulting I Vienna • Oberstdorf • Bratislava
www.interconnectionconsulting.com
If you have any questions please
do not hesitate to contact us!
Interconnection Consulting
Dostojevsky Rad 11, SK - 811 09 Bratislava
Jana Novakova – Market Analyst
Tel: +43 1 375 00 15 10
Fax: +43 1 5854623 - 30
Jan Hudak – Managing Director
Tel: +43 1 375 00 15 12
Fax: +43 1 585 46 23 - 30 [email protected]
Contact
© Interconnection Consulting p.17
Inquiry
In terconnec t ion – Getreidemark t 1 – A -1060 Wien – FN: 172445x - ATU 45165306
Bestellformular
FAX: +43 1 585 46 23 30 E-Mail: [email protected]
Interconnection • Dostojevského rad 11 • SK-811 09 Bratislava IC DPH: SK2023395396 • ICO: 46430105 Seite 1/2
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In terconnec t ion – Getreidemark t 1 – A -1060 Wien – FN: 172445x - ATU 45165306
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*Subscription:
The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not can-celled, it is extended by one more year. In case of purchase exceeding € 5.000,- (netto), the price of Tableau cockpit is waived as well as for any subscription order ex-ceeding 2 countries or regions. For all other options, price for Tableau cockpit costs € 500,- . Terms of Payment
Payable after receipt of invoice without discount or via Credit Card. General terms of business apply, as agreed; any disputes arising will be settled before a competent Vienna court of law. We claim copyright protection for the work. Distribution to third parties, duplication, publication or revision, even in part, is not permitted. In case of violation the company or persons placing the order agree to pay a contract penalty of one hundred thousand Euros in each case. All prices shown exclude sales tax. Interconnection reserves the right to use the clients’ logo as reference until revocation.
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