With a successful foundation of twenty years in all aspects of marketing, operations/research/strategy/planning/implementation/sales, sales management and creative services (design/copy/production/management), I have a proven track record in the development and production of high-impact, integrated marketing solutions in print, broadcast, multimedia, and web/interactive, etc. (CIW-Certified Internet Webmaster) that get results. My experience encompasses but is not limited to Concept through Execution and Delivery, Advertising, Adwords, Animation, Art Direction, Branding, Brand Positioning, Brand Strategy, Brand Loyalty, Budget Development, Client Relationship Management, Concept Development, Catalog, Copy Writing, Corporate Identity, Creative Brief, Creative Direction, Cost Reduction, Customer Focus, Demographics, Departmental Start-up, Departmental Turnaround, Departmental Logistics Streamlining| Design, Departmental Management / Direction, Digital Marketing, Direct Mail, Direct Marketing, Direct Response, E-Business, E-commerce, Email, Employee Coaching, Event Planning/Management, Internal/External Agency Management, Financial Planning, Focus Groups, Google, Image, Improvement of the Creative Product, Interactive, Market Orientation, Marketing Plan, Media Planning and Placement, Mobile, Multimedia, Online Reputation Management, Marketing Research, Names, Outreach Marketing , Packaging, Pay Per Click (PPC), Photography, Production, Project Management, Promotions, Research, Retargeting, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Strategy, Strategic Planning, Statistical Analysis, Touch Point Management, Trade Show, Turnkey, etc.. Further, I am a tested leader and motivator of small and large teams, proficient at recruitment, development, and management. As well, I offer comprehensive expertise in departmental start-up, turnaround, logistics streamlining, management and improvement of the marketing product. With a mentor leadership approach, I build a prolific framework through ongoing guidance, training and positive feedback—building a team that is capable, motivated, inspired, highly productive and with a clear focus on: delivering best-in-class/ world-class, high-impact, innovative, creative solutions, that consistently and powerfully execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals and meet client expectations on time, and within budget.** Prior to founding NewGlyphics Marketing, I directed the advertising agencies for two Fortune 100 TM companies: NCNB National Bank (subsequently known as NationsBank; presently operating as Bank of America) and Computer City (was the world’s largest computer retailer–a Tandy Company; subsequently purchased by CompUSA; now operating as Tiger Direct). Unique left and right brain director able to deliver out- of-the-box creative solutions that execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals and meet client expectations. An award-winning marketer armed with a “Top-10” business education*. Results driven. Real- world tested with a history of success. Can operate as a one- person department or develop and lead small or large teams (1-20+). Directed the advertising agencies for two Fortune 100 TM companies. Greetings: TROWELL LETTER — page one of one — Earned comprehensive knowledge and skills through hands-on experience combined with education and training in all aspects of marketing and creative services—crossing all disciplines and all media. If after review you feel I could be an asset to your organization, please contact me at 817.287.8341 (cell) or 817.303.8100 (land). I appreciate your time and consideration. Thank you. Cordially, Laurie L. Trowell 817.287.8341 (cell) 817.303.8100 (land) 107 WEST PARK ROW DRIVE ARLINGTON, TEXAS 76010-2618 USA (DALLAS METROPLEX) 817.287.8341(CELL) 817.303.8100 (LAND) [email protected]WWW.NEWGLYPHICS.COM A B C D F E COVER LETTER | LAURIE TROWELL TARGET | POSITION IN MARKETING MANAGEMENT / BRANDING / BUSINESS DEVELOPMENT PLUS! Core Competencies follow Career Track. Please note that the best place to see a snapshot of my skills is my presentation that shows project “before’s and after’s” including details and client feedback at: www.newglyphics.com/TROWELL_START_HERE.html PS
Transcript
With a successful foundation of twenty years in all aspects of marketing, operations/research/strategy/planning/implementation/sales, sales management and creative services (design/copy/production/management), I have a proven track record in the development and production of high-impact, integrated marketing solutions in print, broadcast, multimedia, and web/interactive, etc. (CIW-Certified Internet Webmaster) that get results.
My experience encompasses but is not limited to Concept through Execution and Delivery, Advertising, Adwords, Animation, Art Direction, Branding, Brand Positioning, Brand Strategy, Brand Loyalty, Budget Development, Client Relationship Management, Concept Development, Catalog, Copy Writing, Corporate Identity, Creative Brief, Creative Direction, Cost Reduction, Customer Focus, Demographics, Departmental Start-up, Departmental Turnaround, Departmental Logistics Streamlining| Design, Departmental Management / Direction, Digital Marketing, Direct Mail, Direct Marketing, Direct Response, E-Business, E-commerce, Email, Employee Coaching, Event Planning/Management, Internal/External Agency Management, Financial Planning, Focus Groups, Google, Image, Improvement of the Creative Product, Interactive, Market Orientation, Marketing Plan, Media Planning and Placement, Mobile, Multimedia, Online Reputation Management, Marketing Research, Names, Outreach Marketing , Packaging, Pay Per Click (PPC), Photography, Production, Project Management, Promotions, Research, Retargeting, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Strategy, Strategic Planning, Statistical Analysis, Touch Point Management, Trade Show, Turnkey, etc..
Further, I am a tested leader and motivator of small and large teams, proficient at recruitment, development, and management. As well, I offer comprehensive expertise in departmental start-up, turnaround, logistics streamlining, management and improvement of the marketing product. With a mentor leadership approach, I build a prolific framework through ongoing guidance, training and positive feedback—building a team that is capable, motivated, inspired, highly productive and with a clear focus on: delivering best-in-class/world-class, high-impact, innovative, creative solutions, that consistently and powerfully execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals and meet client expectations on time, and within budget.**
Prior to founding NewGlyphics Marketing, I directed the advertising agencies for two Fortune 100TM companies: NCNB National Bank (subsequently known as NationsBank; presently operating as Bank of America) and Computer City (was the world’s largest computer retailer–a Tandy Company; subsequently purchased by CompUSA; now operating as Tiger Direct).
Unique left and right brain director able to deliver out-of-the-box creative solutions that execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals and meet client expectations.
An award-winning marketer armed with a “Top-10” business education*.
Results driven. Real-world tested with a history of success.
Can operate as a one-person department or develop and lead small or large teams (1-20+).
Directed the advertising agencies for two Fortune 100TM companies.
Greetings:
TROWELL LETTER — page one of one —
Earned comprehensive knowledge and skills through hands-on experience combined with education and training in all aspects of marketing and creative services—crossing all disciplines and all media.
If after review you feel I could be an asset to your organization, please contact me at 817.287.8341 (cell) or 817.303.8100 (land). I appreciate your time and consideration. Thank you.
Cordially,
Laurie L. Trowell817.287.8341 (cell)817.303.8100 (land)
107 West Park roW Drive arlington, texas 76010-2618 Usa (Dallas MetroPlex) 817.287.8341(cell) 817.303.8100 (lanD) [email protected] WWW.neWglyPhics.coM
A BC
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COVER LETTER | LAURIE TROWELLTARGET | POSITION IN MARKETING MANAGEMENT / BRANDING / BUSINESS DEVELOPMENT
PLUS! Core Competencies follow Career Track.
Please note that the best place to see a snapshot of my skills is my presentation that shows project “before’s and after’s” including details and client feedback at: www.newglyphics.com/TROWELL_START_HERE.html
PS
TROWELL RESUME — page one of two —
Twenty years of success in all aspects of marketing, sales, and creative services with a proven track record in the development and production of high-impact, results-driven marketing solutions in print, broadcast, multi-media and interactive/online.
A dynamic leader and motivator of small and large teams with
proficiency in management, recruiting and development. Also offer expertise in departmental start-up, turn-around, logistics streamlining, cost reduction and improvement of the marketing product.
Directed the advertising agencies for two Fortune 100TM companies: NCNB National Bank (presently operating as Bank of America) and Computer City
(the world’s largest computer retailer and a Tandy company; purchased by CompUSA, now operating as Tiger Direct). Rare left and right brain marketer with a mentor leadership approach, achieves a prolific team environment through ongoing guidance, training and positive feedback in real-time—
building a team that is motivated, inspired, highly productive and with a razor-sharp focus on: delivering best-in-class/world class, award-winning, high-impact, solutions that consistently and powerfully execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals and exceed client expectations on time, and within budget.
MARKETING DIRECTOR/CREATIVE DIRECTOR/CEO, NEWGLYPHICS | Current Position, 8+ yearsLead this small full-service agency providing high-impact, results-driven marketing strategies and design solutions for a wide range clientele. Provide comprehensive services in all media and all types of projects. Create and produce award-winning, high impact, results-driven marketing solutions that powerfully execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals, and meet client expectations, on time, and on budget.On-site: Caremark (now CVS Caremark) is the nation’s largest pharmacy services provider, combining one of the nation’s leading pharmaceutical services companies with the country’s largest pharmacy chain. Agency Director, 10 months.On-site: eSports Partners, the leading merchandise service provider of complete online Proshop solutions for NFL and NCAA teams: NY Giants, Miami Dolphins, San Diego Chargers, Denver Broncos, Kansas City Chiefs, Arizona Cardinals, Indianapolis Colts, Tennessee Titans; University of Maryland Terrapins, University of Tennessee Volunteers, University of Miami Hurricanes; Dallas Cowboys and Arkansas Razorbacks use their technology. Online Agency Director, 11 months.
DIRECTOR OF MARKETING, CREATIVE and OPERATIONS, LAW FIRM | 5+ yearsI grew this one attorney/one receptionist sole proprietorship to an eight person law firm with high-impact, results-driven marketing strategies and design solutions. Further, with a mentor leadership approach, I recruited, developed, and directed the team of attorneys, paralegals, law assistants and other support staff. Responsible for all operations, all marketing and all touch points.
DIRECTOR, COMPUTER CITY | Subsequently purchased by CompUSA, currently operates as Tiger Direct | 5+ YEARSDirected the advertising agency of the world’s largest computer retailer with over 100 stores worldwide. Within two months, took the agency from being in critical condition to being on schedule and with significantly improved creative product. Recruited, developed, and directed team of nineteen. Award-winning team wrote, designed and produced all advertising, marketing, web, and display for North America. Included B2B, B2C and internal communications. A member of, and advisor to, the Tandy Corporation Web Graphic Standards Committee.
MARKETING DIRECTOR/CREATIVE DIRECTOR, TROWELL & ASSOCIATES | 3+ YEARSLed this Los Angeles-based, full-service agency, providing high-impact, strategic, results-driven marketing strategies and design solutions for a wide range of clientele. Provided comprehensive services in all media and all types of projects. Clientele: Price Waterhouse, Los Angeles Heart Association, National Kidney Foundation, United Presort Services, YWCA of Greater Los Angeles, Gymboree, Simonson Mercedes, Aaron-Scott Furniture, The Warehouse Restaurant, Pacific Rim Printers/Mailers, etc. On-site: Pacific Rim Printers / Mailers / Marketing / Advertising. In business for over 40 years, they are a Los Angeles full service printing and mailing company providing design, printing, direct mail and mailing list services. I established the agency-side of their business and then acted as Director of Marketing, Sales and Creative for two years.
DIRECTOR, NCNB NATIONAL BANK | Subsequently operated as NationsBank, currently operates as Bank of America | 6+ YEARSBuilt a full-service, advertising agency from the ground up for one of the largest banks in the US, with 200 branches nationwide. Led a fifteen-member team. Provided comprehensive services in all media and all types of projects. Created and produced award-winning, high impact, results-driven marketing solutions that powerfully executed brand strategy, achieved marketing and sales objectives, accomplish organizational goals, and met client expectations, on time, while reducing costs. Also directed outsourced ad agencies and vendors.
CAREER TRACK
107 West Park roW Drive arlington, texas 76010-2618 Usa (Dallas MetroPlex) 817.287.8341(cell) 817.303.8100 (lanD) [email protected] WWW.neWglyPhics.coM107 West Park roW Drive arlington, texas 76010-2618 Usa (Dallas MetroPlex) 817.287.8341(cell) 817.303.8100 (lanD) [email protected] WWW.neWglyPhics.coM
RESUME | LAURIE TROWELLTARGET | POSITION IN MARKETING MANAGEMENT / BRANDING / BUSINESS DEVELOPMENT
| page one of two |
TROWELL RESUME — page two of two —
ABA Marketing Awards ADDY Awards AIGA AME Awards American Design Awards Applied Arts Awards CLIO Awards Communicator Awards DMA Awards ECHO Awards Graphic Design USA Awards I.D. Annual Design Review Healthcare Advertising Awards International Broadcast Awards International Radio Festival of NY Awards MarCom Creative Awards Mobius Awards OBIE Awards PIA Graphic Arts Awards ProAwards Southern California Broadcasters Association Awards SIAA Awards SMPS Marketing Communications Awards Stevie Awards Summit Creative Awards etc.
Board Member, Tarrant County Housing Partnership, Inc. (TCHP) 2008–2016 Vice President / Information Officer, Heart of Arlington Neighborhood Association (HANA) 2006, 2007, 2008
Interior Designer Landscape Designer Certified Master Gardener Floral Designer Chef
University of Texas at Austin~McCombs School of Business* – B.B.A.~Marketing/Design University of Texas at Arlington–Search Engine Marketing (SEM) University of North Texas–60-plus hours in Design Studies Certified Internet Webmaster (CIW) Master Designer Certified Internet Webmaster (CIW) Professional Certified Internet Webmaster (CIW) Associate Advertising Art Program Graduate ”Selling To The Executive Suite” Graduate Sales Athlete Graduate Dale Carnegie Graduate Texas A&M University–Certified Master Gardener Platforms: PC and MAC; Technical Support for Windows platform Certificates: Acrobat Professional, Dreamweaver, Excel, Fireworks, Flash, Illustrator, InDesign, PhotoShop, PowerPoint, QuarkXPress, Word, Outlook, etc.
CORE TEAM MISSION | To consistently and powerfully provide world-class /best-in-class, award-winning solutions that execute brand strategy, achieve marketing and sales objectives, accomplish organizational goals, and meet client expectations, on time, and within budget.
LEADERSHIP POV | Leadership if done right, has the capability of being a transformative and life changing experience for those that are being led. Therefore, I feel that it is my profound honor and responsibility to build an organization that not only works, but grows a nourishing and harmonious environment that is clear in direction and purpose—where each can harness their gifts and talents. Using a mentor approach tailored to each team member, I teach, guide, coach, equip, engage, encourage, cultivate, nurture, inspire and fuel them in real-time. Moving those that I serve to learn more, stretch more, accomplish more, and be more than they ever dreamed they could be.
107 West Park roW Drive arlington, texas 76010-2618 Usa (Dallas MetroPlex) 817.287.8341(cell) 817.303.8100 (lanD) [email protected] WWW.neWglyPhics.coM 107 West Park roW Drive arlington, texas 76010-2618 Usa (Dallas MetroPlex) 817.287.8341(cell) 817.303.8100 (lanD) [email protected] WWW.neWglyPhics.coM
* The University of Texas@Austin’s prestigious McCombs School of Business is the 21st Top Business School in the world and ranked in the Top 10 Business Schools in the US.
SEGMENTS & CLIENTS SERVED | B2B | B2C | Internal Communications | Government | Non-Profit | etc.
MEDIA | Broadcast | Internet | Interactive | Multimedia | Online | Print | Radio | Social | Television | Video | etc.
EXPERTISE | Concept through Execution and Delivery | Advertising | Adwords | Animation | Art Direction | Branding | Brand Positioning | Brand Strategy | Brand Loyalty | Budget Development | Client Relationship Management | Concept Development | Catalog | Copy Writing | Corporate Identity | Creative Brief | Creative Direction | Cost Reduction | Customer Focus | Demographics | Departmental Start-up | Departmental Turnaround | Departmental Logistics Streamlining| Design | Departmental Management/Direction | Digital Marketing | Direct Mail | Direct Marketing | Direct Response | E-Business | E-commerce | Email | Employee Coaching | Event Planning/Management | Internal/External Agency Management | Financial Planning | Focus Groups | Google | Image | Improvement of the Creative Product | Interactive | Market Orientation | Marketing Plan | Media Planning and Placement | Mobile | Multimedia | Online Reputation Management | Marketing Research | Names | Outreach Marketing | Packaging | Pay Per Click (PPC) | Photography | Production | Project Management | Promotions | Research | Retargeting | Search Engine Marketing (SEM) | Search Engine Optimization (SEO) | Social Media Marketing (SMM) | Strategy | Strategic Planning | Statistical Analysis | Touch Point Management | Trade Show | Turnkey | etc.
MARKETING DEVELOPMENT SKILL-SET | A passionate, imaginative, insightful, inventive and resourceful approach to the creative process | Out-of-the-box strategy, ideation and “big idea” concept development | A broad and sophisticated understanding of different design styles | Excellent analytical skills | Ability to translate and articulate concepts into written and visual design | Award-winning marketing and design capabilities, combined with a specialization in color, corporate identity and branding | An intimate understanding of the production process | Able to develop simple solutions to complex problems | The capacity to work across disciplines to bring integration, innovation, balance of consistency, and delivery-excellence | Real-world tested with a history of success
LEADERSHIP SKILL-SET | A seasoned leader | Strong leadership and calm demeanor even under extreme pressure | Leads with a vision | Strong critical thinking and problem-solving skills | The ability to rapidly evaluate a situation and diagnose what action is required to achieve optimal results—including under extreme pressure | Ability to gracefully respond to multiple, conflicting demands and competing demands | Skillful project management | Balanced–even though team is very hard working it is VERY important that they have lots of fun and enjoy their job
COMMUNICATION SKILL-SET | Strong verbal communication skills | Ability to write insightful, engaging and persuasive copy | A team player with strong collaborative skills | Exceptional listening skills | Adept at forging strong and productive relationships at all levels | Corporate-savvy | Capability to clearly articulate ideas and concepts in a compelling and persuasive manner at all levels | Accomplished presentation skills | Excellent negotiating skills | Ability to diplomatically, compassionately and effectively solve people problems
PERSONAL | A positive, can-do attitude | Adaptable and resilient | A motivating and driving force | An influencer | Energetic and highly self-motivated | Results-Driven | Instinctive and intuitive | Courageous mentality | Process-oriented | High integrity and trustworthiness | Intellectual curiosity | Self-directed | Organized | Driven to develop a deep understanding of industry, shoppers, influencers, buyers, and consumer’s motivations, behaviors, attitudes, and beliefs | Entrepreneurial | Big sense of humor
TEAMS & TEAM MEMBERS SUPERVISED | Can operate as a One-Person department or Lead Small or Large Teams | Account Services | Art Directors | Content Architects | Copy Writers | Creative Department | Customer Service | Designers | External Sales | Internal Sales | Interns | Marketing Department | Photographers | Producers | Production Staff | Sales Department | Traffic Staff | Videographers/Film Editors | Web Designers | Web Developers | etc.
HANDS-ON SKILL-SET | PC and MAC. Designer, Art Director, Copy Writer, Photographer, Production Artist, Teacher, Trouble-shooter, Sales, and Technical Support for Windows platform. Dreamweaver, InDesign, Photo-Shop, Illustrator, Acrobat, Flash, Fireworks, Word, PowerPoint, Excel, Outlook, etc.
TROWELL REFERRALS — page one of one —
107 West Park roW Drive arlington, texas 76010-2618 Usa (Dallas MetroPlex) 817.287.8341(cell) 817.303.8100 (lanD) [email protected] WWW.neWglyPhics.coM
I have worked with Laurie for years and have recommended her countless times. She has a proven track record of building my brands and developing creative solutions that WORK—and drive customers in. She has a common sense approach—combined with creative that is imaginative, insightful, inventive and resourceful (just look at her work!)—resulting in powerful marketing solutions.
She is a powerhouse. I love working with her, and really love her work. She has never disappointed. Feel free to call me personally at 214.507.0105.
Kim Peterson, Co-Owner BeFitting Seniors (...and happy client)
When I first met Laurie I really didn’t know what to expect from a marketing person. She came highly recommended by Ilana Figlin whom I was working with. The three of us met for about 30 minutes and Laurie did some coaching and ended with giving me questions that needed to be answered.
I’m not really great at communicating so I gave her just really basic (if not minimal) information about my industry and what I wanted/needed to target, etc. I didn’t even have a logo, much less a website to get information from.
WELL, the next thing I knew she had a beautiful PDF presen-tation about me and my business with great copy writing and beautiful pictures (and a logo!) seemingly from nowhere!
I called her and asked her if she was a MARKETING WHIS-PERER! SERIOUSLY, I WAS BLOWN AWAY. She so got me and my company and what I am wanting to achieve. Amaz-ing. She will help you build your business and achieve your goals. Call me anytime: 817-412-8358. Amazing.
Frank DeVries, DRT Construction Pros – a VERY happy client
Laurie is AMAZING!!! She is a genius in her copy writing and a Van Gogh in her artwork. She has time and time again helped my business and my client’s businesses grow and succeed!! I wouldn’t know what to do without her. You can reach me at 469.688.0303.
Ilana Lea Figlin, Extra Special Marketing
a happy, happy, happy client
TROWELL SAMPLER — page one of one
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