Cover

2017 Media Guide

“ Our Roots Run Deepwith Bright Ideas”

015

est. 1867

“Change has been a way of life for the Sentinel-Tribune and the newspaper business.”

The month of February contains the birthdays of two famous U.S. presidents, Washington and Lincoln. But in Wood County, the dates Feb. 22 and Feb. 12 serve double duty. The former, Washington’s birthday, is also the birthday of the Sentinel-Tribune, or more precisely, its antecedent, the Sentinel. And the latter, Lincoln’s birthday, is also the day of the birth of Wood County. The Sentinel, the third paper founded in the county, was first issued Feb. 22, 1867. The paper championed the town and county against the whole outside world, then as now. Its motto, adopted a month after its first issue, was, “Be just to all mankind, and fear not the malice of the unjust.” This spirit pervades its history. On May 1, 1890, Samuel E. Vail purchased a third interest in the paper. It was this interest that Alfred Haswell bought on June 21, 1899, becoming manager. On Dec. 10, 1906, the Tribune was merged with the Sentinel, and the paper came off the press bearing its present masthead, Sentinel-Tribune. The Tribune was founded as a daily and a weekly in 1892. The merger was the result of a strike called in April 1906 by printers at the two newspapers and the economic hardships of competing for business in a small town. The Sentinel-Tribune has been owned by the Haswell family for 118 years. The legacy began with Alfred Haswell as the newspaper’s first publisher, then his son, Claude M., and Katherine Taylor Haswell served as publisher until 1979. Currently, Thomas M. serves as president and on May 25th, 2010, Karmen Concannon, his daughter, was named publisher. The Sentinel-Tribune is a multimedia partner with our Wood County community. We are committed to giving our neighbors the information they need and helping businesses grow by delivering local coverage accessible to our customers anywhere, anytime.

015

Karmen Concannon PublisherBrenda Smith ControllerVictoria Dugger EditorBanks Dishmon Advertising DirectorRandy Machan Circulation Director

Established 1867300 E. Poe Rd., Bowling Green, OH 43402Main: (419) 352-4611 Fax: (419) 354-0314

Sent-Trib.com

Staff

Page 2 of 12 Effective January 1st 2017

Karmen Concannon PublisherBrenda Smith ControllerVictoria Dugger EditorBanks Dishmon Advertising DirectorRandy Machan Circulation Director

Timeline

Page 3 of 12Effective January 1st 2017

January Pages Baby Brag Jan. 19 Pages Toledo Auto Show Jan. 20April Pages Easter Services Apr. 14 Pages Emergency Preparedness Apr. 14May Pages Memorial Day 30th May 26July Pages Independence Day Fireworks June 28October Pages Breast Cancer Awareness Oct. 11 Pages Women in Business Oct. 17November Pages Shop Local Nov. 24December Pages Last Minute Gift Guide Dec. 8 Pages Don’t Drink & Drive Dec. 29

In-Paper Pages

Month Section/Event/Magazine Publication DateJanuary Magazine 2016 Year in Review Jan. 13 Section Prime of Life Jan. 27 Magazine Wood County Visitor’s Guide Jan. 31February Section Progress Feb. 24March Section Well-Being Mar. 10 Section AG Farm Report Mar. 17 Event Well-Being Expo Mar. 18, 10 AM - 2 PMApril Magazine Home+Garden & RV Show Mar. 31 Event Home+Garden & RV Show April 8, 10 AM - 4 PM Section Prime of Life April 21May Section Spring Car Care May 5 Event Downtown Farmers Market May 17 Opening Day Section Class of 2015 May 19June Section How to Guide June 16 Section Classics on Main Car Show June 30July Section Prime of Life July 7 Event Classics on Main Car Show July 8, Noon - 4 PM Section Wood County Fair July 28 Magazine Cook’s Corner Cookbook July 28August Section Back to College Aug. 4 Section 51st National Tractor Pull Aug. 14 Section Pemberville Fair Aug. 15 Section Football Preview Aug. 23 Section Winner’s Circle Aug. 25September Section Black Swamp Arts Festival Sept. 6 Section Fall Car Care Sept. 15 Section AG Harvest Time Sept. 22 Magazine NW Ohio Brides TBDOctober Event NW Ohio Brides TBD Section Grand Rapids Applebutter Fest Oct. 4 Section Fall Home Improvement Oct. 6 Event Taste of the Town TBD Section Prime of Life Oct. 27November Magazine Holiday Traditions Nov. 10 Section Holiday Salute Veterans Nov. 10 Magazine 2017 Calendar Nov. 17 Section Holiday Coloring Book Nov. 24December Section Holiday Greetings Dec. 15 Magazine Here’s My Card Directory Dec. 27

2017 Calendar

HOME GARDEN RV SHOW&

Cook’s CornerCook’s Corner

Page 4 of 12 Effective January 1st 2017

2017 Calendar Events In 2017, the Sentinel-Tribune will host Special Events in Wood County

Page 5 of 12Effective January 1st 2017

Formally known as Health & Wellness this event focuses on the just that the well-being of the individual. In 2016, we had 40 vendors and this year emphasis is on physical and financial fitness, nutrition, image/beauty and kids. The show will be March 18, 2017 from 10 a.m. to 2 p.m. at St. Mark’s Lutheran Church, 315 S. College St., Bowling Green. This event is co-presented with Wood County Hospital.

HOME GARDEN RV SHOW&Our Home+Garden & RV Show is our largest event drawing over 70 vendors and thousands of attendees.The show will be April 8, 2017 from 10 a.m. to 4 p.m. at the Stroh Center on the BGSU campus.

The Downtown Farmers Market opens Wednesday, May 17 through Oct. 18, 2017, from 4 p.m. to 7 p.m. Every week the market showcases: local producers of quality vegetables, flowers, plants; poultry

(eggs, meat); cottage foods like, jams, jellies, honey, baked goods; hand-crafted products; and services. Enjoy, live entertainment every week! Showcasing local talent, while you shop.

The 16th annual Classics on Main is July 8, 2017, in beautiful downtown Bowling Green, Ohio. For this year’s show, we have added motorcycles to the judging categories. Last year we had 369 cars register with an estimate of more than 2,500 people attend the event. This is the place to be in July!

NW Ohio Bridal Show location, date and time are being determined at press time.

Sent-Trib.com was launched in 2007 offering Wood County access to news and advertising digitally. The site was relaunched in August 2014, with state of the art technology and offering mobile sites for tablets and smart phones. In 2016, we had more than 5.1 million page views and 2.3 million unique visitors that averaged 14,000 page views and 6,200 visitors per day to our site.

Breaking news as it happens appears on our social media sometimes hours before the print edition is available. If you follow us on Facebook or Twitter, then you get news almost as fast as it is happening and certainly as the story is unfolding. Stories are being pushed out to all of our sites and social media. We have more than 15,000 daily followers on social media.

Associated Press Awards: First Place Best Digital presence - 2014 First Place Best Website - 2011 First Place Best Website - 2009 First Place Best Video - 2016

mSent-Trib.com is our mobile site for everyone who is on the go and wants to keep up with the latest news and shopping specials in Wood County. Launched in August of 2014, this is our fastest growing site with more than 750,000 pageviews and 300,000 unique visitors in 2015.

mSent-Trib.com

Friends2FollowThis new digital service features your social media on the home page of the Sentinel-Tribune. Showcase your post and gain new followers with this service.

Easily add all aspects of your business social media including Facebook, Twitter, Instagram, YouTube, Google+, Flickr, Tumblr and RSS feeds.

Traditional print and banner advertising aren’t for everyone. Use Friends2Follow to reach new customers and reconnect with old relationships.

Digital

Page 6 of 12 Effective January 1st 2017

The Digital Ad Platform for Local BusinessesAll automatic. All digital. All new.OwnLocal is the strategic bridge between print and digital advertising. This new technology extracts content from traditional print ads and automatically converts that information into powerful online marketing campaigns. We add value, extend your reach and drive customers to your door with one easy step in print/digital to search engines.

We take the valuable information previously trapped inside a print advertisement and repurpose that content for use on the web. This gives the ad a new life online and dramatically increases its value. The more print you buy, the better ads will perform digitally.

Page 7 of 12Effective January 1st 2017

Target your customers: On the web sites they visit most On the news sites they like (CBSNews.com, HuffingtonPost.com, DrudgeReport.com) On the sites where they shop (MarthaStewart.com, AutoNews.com, AutoBlog.com) On the sites when they are looking for answers (Answers.com, HealthBlog.com, DIYNetwork.com)

Or target a location that you’d like to reach Zip code Country & Region DMA / Media Market Longitude / Latitude + Radius

On mobile: where the mobile devices are at that moment Reaching customers closest to the point of sale We find the web sites your customers use and serve your ad to those sites.

Extended Reach

Hire faster, better and for less with our performance-based job posting that reaches qualified talent across the web! With thousands of job sites to choose from, trying to decide where to spend your recruitment dollars in order to find the best talent isn’t easy. Total Talent ReachTM is the only performance-based online posting product available that delivers more qualified talent from our site and from across the Web with one single post.

Forget about posting on multiple job sites to find the best talent. With Total Talent ReachTM, your posting is distributed on the largest recruitment advertising network in North America, reaching more job seekers across thousands of job sites.

Digital

Our mission is to make it possible for event organizations of all sizes and types to have their own easy-to-use event management solution.

TicketWizard was created to interact with organizations, associations, agencies and event directors to be an event management solution with zero set-up costs. With powerful apps and a pioneering infrastructure, TicketWizard provides the ability to set up a complete ticketing solution in 24 hours.

TicketWizard, security and the ability to scale quickly for your events are critical components for success. Our reliable, secure infrastructure sits on a world class hosting facility and we have partnered with the strongest payment gateway provider in the industry.

A new way to grow revenue, expand reach, collect data, and gain audience.

Page 8 of 12 Effective January 1st 2017

Whether you search for garage sales in print, online, or now on our Garage Sale mobile app, we have the audience and the tools for them to continue to make Garage Sale-ing fun and profitable for all. Locator maps showcase your garage sale listings while providing premium advertising space on and around the map. Our online map locator remembers users’ searches, allowing them to easily peruse listings that give them the ability to view pictures, share listings, and get driving directions with route optimization. Our smartphone app gives mobile readers access to listings, with click-thru advertising opportunities on every page. Compatible with iPhone, iPad, Android, Blackberry and more.

Wood County Garage Sales

NWOhioDigital is the brand by which we push out Facebook, Google, Extended Reach, Marketplace, and eNewsletter advertising messages for our clients. In 2017 we will continue to expand our digital services.

You know your businessWhether you sell in person, online or through an app, you know what you’d like to do next as your business grows.

We know peopleMore than a billion people use Facebook to connect with friends, family and things thatmatter to them.

Facebook connects businesses with peopleMarketing on Facebook helps your business build lasting relationships with people and find new customers.

Be seen by customers at the very moment that they’re searching on Google for the things you offer. Advertise locally and attract customers with the products that they’re searching for. Pay per click marketing, or PPC, is pretty simple: Search engines like Google and Bing allow you to buy listings in their search results. These listings appear along with the natural, non-paid search results.

Get your ad on Google today

Target location, gender, age, and income

Target people searching for your services

Page 9 of 12Effective January 1st 2017

MarketPlaceA website feel without the website maintenance!

Your own business header at the top of the page Mobile loading icon Vanity URL Your business listing near the top of our site’s

search results Unlimited photos and business “blog” stories Up to 10 offers (promote coupons, upcoming

sales, etc.) Integrate with and promote your existing

Facebook and Twitter profiles Business logo will be featured on your business

profile, search results, featured listings and Front Page widgets

Manage and control your listing through your user dashboard

eNewsletterThis page is emailed daily free to subscribers who have signed up to receive headlines and breaking news. Reach over 3,000 readers daily.

Find us on:

Digital

Page 10 of 12 Effective January 1st 2017

@sentineltribune@senttribsports

Advertising Insert Zones

Zone 1Zip codes 43402 - Bowling Green 43403 - Bowling Green 43451 - Portage

Zone 2Zip codes 43414 - Dunbridge 43441 - Lemoyne 43443 - Luckey 43447 - Millbury 43450 - Pemberville 43460 - Rossford 43463 - Stony Ridge 43465 - Walbridge 43522 - Grand Rapids 43525 - Haskins 43534 - McClure 43551 - Perrysburg 43565 - Tontogany 43566 - Waterville 43569 - Weston 43619 - Northwood

Zone 3Zip codes 43406 - Bradner 43413 - Cygnet 43437 - Jerry City 43457 - Risingsun 43462 - Rudolph 43466 - Wayne 43467 - West Milgrove 43511 - Custar 43516 - Deshler 43529 - Hoytville 43541 - Milton Center 44817 - Bloomdale 44830 - Fostoria 45872 - North Baltimore

ZonesZip Codes

43402

43403

43451

Zone 1

Zone 2

Zone 3

Page 11 of 12Effective January 1st 2017

Most popular ad sizes

GENERAL INFORMATION PRODUCTION SPECIFICATIONS

Household Income -- AvgHousehold Income -- MedPopulation of Bowling GreenPopulation of Wood County Readers per copy

Wood County$67,767$53,441

31,849129,264

2.75

DeadlinesPublication Day: Display: Classified:

MondayTuesdayWednesdayThursdayFridaySaturday

Fri. 11 AMFri. 5 PMMon. 5 PMTues. 5 PMWed. 5 PMThurs. 5 PM

Fri. NoonMon. NoonTues. NoonWed. NoonThurs. NoonFri. Noon

Retail of Classified Liner Ads only

Right to Edit and Reject: The Sentinel Company reserves the right to edit, cancel or reject any advertising at any time.

Liability for payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publisher. Net 15 days - a monthly service charge of 1.5% (18% per annum) will be accepted on a cash only basis from new advertisers or any advertiser whose account is three or more months in arrears.

Frequency discounts: Advertisers must sign a frequency agreement to earn frequency discounts on 6x contracts. To qualify for the 13x rate or greater, advertising must be published within six months of first insertion. Frequency discounts will be given in advance only on contracts signed prior to advertising appearing in print or digital formats.

Liability: The liability of the publisher for any error or omission or delay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertisement. Positioning of ads is at the publisher’s option. In no event will adjustments, re-insertions or refunds be made because of position in which an advertisement has been published. Position requests will be honored without charge when possible. A demand position requires regular rate plus 25%.

All ads must match technical and size specifications provided. All fonts and graphics used in ads must be included with submissions. A printed copy of ads must accompany electronic files.

Acceptable File Formats: Adobe Acrobat PDF Word.doc PSD files must have supporting fonts, open type font or true type font High-resolution JPEG, TIFF or EPS file

We cannot accept ads created in Adobe PageMaker or Microsoft Publisher/PowerPoint unless they are exported as PDF files with embedded fonts, layers flattened and required color spacing and resolution.

Depth Requirements: Advertisements over 18 ½ inches will be extended to 21 inches and a minimum of two columns.

Color Specifications: Full-color ads must be sent as CMYK. Black and white ads must be grayscale.

Resolution Specifications: All images must be at least 200dpi (dots per inch)/85 line screen for newsprint. All images for glossy publications must be at least 300 dpi. Files less than 200 dpi cannot be accepted. Images from the internet cannot be used in any instance.

Font Specifications: Fonts used in a PDF file must be embedded. Fonts within an Illustrator file must be outlined. PostScript fonts are preferred.

Delivery Specifications:Files can be emailed to ads@sentinel-tribune.com

Mechanical Specifications:Main News1 col. 1.599”2 col. 3.225”3 col. 4.892”4 col. 6.548”5 col. 8.2186 col. 9.888”

Classified1 col. 1.305”2 col. 2.736”3 col. 4.163”4 col. 5.600”5 col. 8.4586 col. 9.888”

Page 12 of 12 Effective January 1st 2017

Full Page6col x 21”

(9.888” x 21”)

1/2 PageVertical3col x 21”

(4.892” x 21”)

1/4 PageHorizontal

6col x 5.25” (9.888” x 5.25”)

1/2 PageHorizontal6col x 10.5”

(9.888” x 10.5”)

1/8 PageHorizontal3col x 5.0”

(4.892” x 5”)

1/4 PageSquare

3col x 10.5”(4.892” x 10.5”)

1/8 PageSquare

2col x 7.5”(3.225” x 7.5”)