Cover slideProject, course, team, date

Outline welcome 1 slide introducing the key sections/

information items in this presentation

Introduction 1-2 slides covering the background on

your client The market The product/ service Competition Distribution Relevant trends

SWOT 1-2 slides covering

Strengths Weaknesses Opportunities Threats

The Problem & the Opportunity 1 slide describing the marketing

challenge that the client is facing and the marketing opportunity that you see

Marketing Strategy 1 slide covering:

Marketing objectives Key idea behind proposed plan

Marketing Strategy, cont. 1-2 slides covering:

The target market (s) Their needs and wants

Marketing Strategy, cont. 1-2 slides covering:

Marketing mix strategies (your propositions broken down by the 4 P’s)

Marketing Material samples

Action Plan 1 slide with your action plan and

timeline

Monitoring & Controls 1-2 slides covering:

Expected challenges Monitoring tools

Thank you for

watching!