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Cover Your Ass with a Social Media Policy

Date post: 01-Nov-2014
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If your organization hasn't written one of these, it's time. In this webinar we'll talk about what a Social Media Policy is, who owns it, and why it's important. This webinar is an intro to our full-day training, Social Media Policy Development at LimeRed Studio
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DESIGNING POSITIVE CHANGE
Transcript
Page 1: Cover Your Ass with a Social Media Policy

DESIGNING POSITIVE CHANGE

Page 2: Cover Your Ass with a Social Media Policy

C.Y.A.with a Social Media

PolicyA Practical Introduction to Social Media Policy

Development for Nonprofits

Presented by:Demetrio P. Cardona-Maguigad

Page 3: Cover Your Ass with a Social Media Policy

Share the conversation

@limeredstudio#socialmediapolicy #socialpolicy

#communication #design#socialmedia

#nonprofit

Page 4: Cover Your Ass with a Social Media Policy

IntroductionWho’s in the room?

Page 5: Cover Your Ass with a Social Media Policy

What is a Social Media Policy?

Page 6: Cover Your Ass with a Social Media Policy
Page 7: Cover Your Ass with a Social Media Policy

People, Rules & Guidelines

Page 8: Cover Your Ass with a Social Media Policy

Culture, Voice & Values

Page 9: Cover Your Ass with a Social Media Policy

Anticipate Engagements

Page 10: Cover Your Ass with a Social Media Policy

Sets Guidelines

Page 11: Cover Your Ass with a Social Media Policy

Prevents & Responds to Crisis

Page 12: Cover Your Ass with a Social Media Policy

Adapts Through Time

Page 13: Cover Your Ass with a Social Media Policy

Where do we Start?

Page 14: Cover Your Ass with a Social Media Policy

Focus on Control

Page 15: Cover Your Ass with a Social Media Policy

Control Somewhat Control No Control

Page 16: Cover Your Ass with a Social Media Policy

Control Somewhat Control No Control

Our own websiteand blog

Our mission

Our messages

Our Policies

… Things we have the power to create and make absolute decisions on…

Employees or staff

Social Media profiles and accounts

Other people’s comments on our blog or social pages

Search

… Things we can influence but may not have the final say on…

Other people’s websites and blogs

Comments and reviews on other people’s websites and blogs

Reactions or responses to services, products or brand

… Things we can not influence or make decisions on…

Page 17: Cover Your Ass with a Social Media Policy

Focus on drafting rules and guidelines around the things you have somewhat control over.

If you don’t, things can move more out of your control.

Page 18: Cover Your Ass with a Social Media Policy

Establish Roles within the

Organization

Develop Scenarios

Establish the Rules (Do’s and

Don’ts)

Prepare Guidelines

Provide Examples for Staff

Be Clear and Concise

Page 19: Cover Your Ass with a Social Media Policy

www.limeredstudio.com

http://www.limeredstudio.com/what-we-think/5-practical-tips-implementing-a-social-media-policy-at-

your-organization

Page 20: Cover Your Ass with a Social Media Policy

Did you love this webinar?We would appreciate telling others what you thought about it.

You can also follow us! Sign up for our newsletter or read our blog at http://www.limeredstudio.com/

Follow us on Facebook at https://www.facebook.com/limeredstudio

Twitter at https://twitter.com/limeredstudio

Page 21: Cover Your Ass with a Social Media Policy

THANK YOU

www.limeredstudio.com


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