DESIGNING POSITIVE CHANGE

C.Y.A.with a Social Media

PolicyA Practical Introduction to Social Media Policy

Development for Nonprofits

Presented by:Demetrio P. Cardona-Maguigad

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#communication #design#socialmedia

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IntroductionWho’s in the room?

What is a Social Media Policy?

People, Rules & Guidelines

Culture, Voice & Values

Anticipate Engagements

Sets Guidelines

Prevents & Responds to Crisis

Adapts Through Time

Where do we Start?

Focus on Control

Control Somewhat Control No Control

Control Somewhat Control No Control

Our own websiteand blog

Our mission

Our messages

Our Policies

… Things we have the power to create and make absolute decisions on…

Employees or staff

Social Media profiles and accounts

Other people’s comments on our blog or social pages

Search

… Things we can influence but may not have the final say on…

Other people’s websites and blogs

Comments and reviews on other people’s websites and blogs

Reactions or responses to services, products or brand

… Things we can not influence or make decisions on…

Focus on drafting rules and guidelines around the things you have somewhat control over.

If you don’t, things can move more out of your control.

Establish Roles within the

Organization

Develop Scenarios

Establish the Rules (Do’s and

Don’ts)

Prepare Guidelines

Provide Examples for Staff

Be Clear and Concise

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your-organization

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