Date post: | 01-Nov-2014 |
Category: |
Social Media |
Upload: | demetrio-maguigad |
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DESIGNING POSITIVE CHANGE
C.Y.A.with a Social Media
PolicyA Practical Introduction to Social Media Policy
Development for Nonprofits
Presented by:Demetrio P. Cardona-Maguigad
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@limeredstudio#socialmediapolicy #socialpolicy
#communication #design#socialmedia
#nonprofit
IntroductionWho’s in the room?
What is a Social Media Policy?
People, Rules & Guidelines
Culture, Voice & Values
Anticipate Engagements
Sets Guidelines
Prevents & Responds to Crisis
Adapts Through Time
Where do we Start?
Focus on Control
Control Somewhat Control No Control
Control Somewhat Control No Control
Our own websiteand blog
Our mission
Our messages
Our Policies
… Things we have the power to create and make absolute decisions on…
Employees or staff
Social Media profiles and accounts
Other people’s comments on our blog or social pages
Search
… Things we can influence but may not have the final say on…
Other people’s websites and blogs
Comments and reviews on other people’s websites and blogs
Reactions or responses to services, products or brand
… Things we can not influence or make decisions on…
Focus on drafting rules and guidelines around the things you have somewhat control over.
If you don’t, things can move more out of your control.
Establish Roles within the
Organization
Develop Scenarios
Establish the Rules (Do’s and
Don’ts)
Prepare Guidelines
Provide Examples for Staff
Be Clear and Concise
www.limeredstudio.com
http://www.limeredstudio.com/what-we-think/5-practical-tips-implementing-a-social-media-policy-at-
your-organization
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