© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
COVID-19 MENA CONSUMER SENTIMENT TRACKER
UNDERSTANDING ATTITUDES, BEHAVIORS AND FUTURE EXPECTATIONS
(KSA, UAE, Egypt, Morocco, Jordan, Lebanon)
Wave 3: 3rd – 6th April, 2020
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker2 ‒
KEY HIGHLIGHTS
1- Attitudes Towards Pandemic More Relaxed Across The Region
-.MENA witnesses a decline in how seriously people are taking the
pandemic, dropping heavily in Lebanon and Egypt.
2- Rising Concerns Towards Personal Financial Impact of Covid-19
Resulting in Lower Tendency To Spend
- Majority expect the virus to impact their finances, with expectations
escalating in UAE. Additionally, attitudes shifting from spending to
saving in case of emergencies throughout the region.
3- Despite Financial Difficulties, Lockdowns are Seen as
Opportunity to Bring Families Closer Together
- Long durations spent at home due to the disease are seen as bringing
families and friends closer together.
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
UAE MOST DOUBTFUL IN THE MEDIA’S NARRATIVE OF THE CORONAVIRUS OUTBREAK.
3 –
The media has exaggerated the extent of the coronavirus outbreak
19% 22%13% 13% 12% 15%
30%
36%
26% 24%32% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker4 –
GENERALLY LEVELS OF TRUST IN THE MEDIA ARE STAGNANT, HOWEVER LEBANON’S TRUST IS ON THE DECLINE.
The media has exaggerated the extent of the coronavirus outbreak
% Strongly + Somewhat agree
62%
46% 44%
36%
49%
58%
39% 37%
44%40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Mar 20-23 Mar 27-30 Apr 3-6
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
56% 55%
20%
35%30%
48%
37% 39%
66%
55% 61%
45%
8% 6%15%
10% 9% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
THE CORONAVIRUS THREAT LEAST REGARDED IN EGYPT, LEBANON AND JORDAN, WHILE PERCEIVED MORE SERIOUSLY IN UAE AND KSA.
5 –
How seriously would you say people around you are taking the Coronavirus threat?
Very seriously Somewhat seriously Not at all seriously
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker6 –
A DECLINE ACROSS MENA IN HOW SERIOUSLY PEOPLE SEE THOSE AROUND THEM TAKING THE THREAT, MOST SIGNIFICANTLY IN LEBANON.
% Vey seriously
49%
23%
50%47%
59% 62%
31%
38%
53% 52%56% 55%
20%
35%30%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Mar 20-23 Mar 27-30
How seriously would you say people around you are taking the Coronavirus threat?
Apr 3-6
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
MAJORITY FEAR THE VIRUS WILL HAVE AN IMPACT ON THEIR FINANCES ACROSS THE REGION.
7 –
The coronavirus or COVID-19 outbreak will have a financial impact on me and my family
51%57%
50%
59% 56% 56%
31%
31%40%
33% 37%30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker8 –
MANY STRONGLY BELIEVE COVID-19 WILL FINANCIALLY IMPACT THEM, WITH AGREEMENT LEVELS CONTINUOUSLY RISING IN THE UAE.
% Strongly agree
48% 45%
52%54% 53% 51%51%
57%
50%
59%56% 56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Mar 20-23 Mar 27-30
The coronavirus or COVID-19 outbreak will have a financial impact on me and my family
Apr 3-6
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
ACROSS THE REGION, MOST AGREE THEY WILL SPEND LESS AND SAVE MORE, HIGHER IN UAE, LEBANON AND MOROCCO.
9 –
I will spend less and save more for times of emergency
44%
55%45% 42%
52% 51%
32%
29%
35% 40%
32%30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
THE MAJORITY EXPECT COUNTRIES TO BECOME MORE PROTECTIVE OF THEIR BORDERS DUE TO THE COVID-19 OUTBREAK.
10 –
Countries will become more protective of their borders
51% 51%43%
53%
41%
55%
32% 32%39%
37%
46%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Very likely Somewhat likely
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
LEBANON THE LEAST CONVINCED THINGS WILL RETURN TO NORMAL BY JUNE, UAE AND MOROCCO MORE POSITIVE.
11 –
I expect things to return to normal by June
34% 37%
26%19%
13%
38%
42%39%
46% 56%
42%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker12 –
SLIGHT DIMINISHING OPTIMISM IN LEBANON, EGYPT AND SAUDI ARABIA AS TO THINGS RETURNING TO NORMAL BY JUNE.
% Strongly + Somewhat agree
79%77% 77%
61%
79%75%
77%
72% 75%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Mar 20-23 Mar 27-30
I expect things to return to normal by June
Apr 3-6
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
EXPECTATIONS HIGH THAT FAMILIES AND FRIENDS WILL GROW CLOSER DUE TO THE LOCKDOWNS BEING IMPOSED.
13 –
I will become closer to my family and friends
48% 45% 41%50%
41%
52%
29%27% 34%
33%
33%
27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Very likely Somewhat likely
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
WHILE HALF ARE HAPPY ABOUT SPENDING TIME WITH THEIR FAMILIES, SOME ARE FEELING LONELY, MOSTLY IN UAE AND LEBANON.
14 –
Which best describes how you are feeling today?
56% 53% 51% 51%44%
56%
15%20%
15% 14%20%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Happy to have time to spend time with family Lonely
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker15 –
PHARMACEUTICALS, MEDIA AND GROCERY STORES SEEN AS MOST RESPONSIBLE IN COMBATING THE VIRUS’S SPREAD.
How much responsibility do each of the following industries have when it comes to combating the spread of
the coronavirus or COVID-19?
Industry KSA UAE EGYPT JORDAN LEBANON MOROCCO
Pharmaceuticals 77% 74% 78% 89% 79% 82%
Grocery stores 70% 66% 64% 76% 66% 69%
Banks 64% 58% 63% 74% 64% 59%
Packaged food
companies 67% 65% 65% 74% 57% 59%
Restaurants 68% 63% 64% 67% 71% 54%
Ride share
companies 59% 51% 52% 59% 58% 44%
Social media
companies61% 57% 58% 60% 55% 56%
News Media 71% 66% 73% 81% 71% 73%
Scale 1 to 5 – 1 = Not at all, 5 = A great deal – Scores above are those
who said 4 or 5.
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
METHODOLOGY AND NOTES
16 ‒ © Ipsos | COVID-19 MENA Consumer Sentiment Tracker
Country Sample
KSA 1000
UAE 1000
Egypt 1000
Jordan 500
Lebanon 500
Morocco 500
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker17 –
These are the results the third wave of an Ipsos survey conducted April
3-6 2020 in the MENA Region following a wave done March 27-30
2020 and another in 20-23 March. The study covered KSA, UAE,
Egypt, Jordan, Lebanon and Morocco and was conducted through
online surveys.
For KSA & UAE, the sample is representative of the general population,
as for Egypt, Jordan, Lebanon and Morocco the sample represents the
more urban and connected population.
Where results do not sum to 100 or the ‘difference’ appears to be +/-1
more/less than the actual, this may be due to rounding, multiple
responses or the exclusion of don't knows or not stated responses. The
precision of Ipsos online polls are calculated using a credibility interval
with a poll of 1,000 accurate to +/- 3.5 percentage points. For more
information on the Ipsos use of credibility intervals, please visit the
Ipsos website (www.Ipsos.com).
METHODOLOGY
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
See methodology notes for full description of the data collection specifications18 ‒
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