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| 1 COVID–19: SENTIMENT & IMPACT A GLIMPSE INTO THE PROCESS & SOME SMART INQSIGHTS
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COVID–19:
SENTIMENT & IMPACT
A GLIMPSE INTO THE PROCESS& SOME SMART
INQSIGHTS
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& HOW?
WHAT WE DID…
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▪ As India starts to reopen post the COVID’19 lockdown, it is time to gauge the consumer behavior in the backdrop of, associated emotional distress and anxiety causing explicit as well as a implicit behavior change
▪ The pandemic has created unique opportunities for businesses like never seen before and in many ways prove to be extraordinary in truest sense of the word
▪ Brands are fast adapting to the COVID crisis, and finding ways to become more innovative, creating new avenues for the consumer …
The study maps the changing consumer
preferences, behavior, and emerging
opportunities that arise, to embrace the
NEW NORMAL
UNDERSTANING & EMBRACING THE NEW NORMAL
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WE EXPLORED THE CONSUMERS MIND…
As we believe the impact of COVID - 19 on consumer behavior and intended actions.. is going to be driven much more by the influence it has had on our sub -conscious mind..
And hence, just stated (SYSTEM II) responses may not reveal a true picture, stand alone
Perceived Impact on decision-making
BLENDING SYSTEM
I & II THINKING
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SO, WE DEPLOYED INTEGRATED SOLUTIONS..
Understanding Consumer Behaviour
Implicit Association Test
SYSTEM I
Measuring Imagery & Associations
Quantitative – Online Interviews
#Covid-19# Post COVID-19
Social Media Listening
Understand drivers for current and intended
behavior
Qualitative Interviews with Consumers
SYSTEM II
Secondary Research
Assessing SUB CONCIOUS associations / sentiments that people have across categories
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RESEARCH DESIGN
PAN India COVERAGE : Key Metros & Non-Metros
N = 2000 Quantitative Interviews
Complemented with Implicit Tests and Qualitative Depths
Male (65%) & Female (30%)
Across Gen X, Y & Z
Representation across students, employed and housewife
NCCS A & B
• DELHI & NCR
•
• KOLKATA
• CHENNAI
MUMBAI •
CHANDIGARH
•
JAIPUR•
AHMEDABAD •INDORE•
PATNA•
BHUBANESHWAR•
BENGALURU•
KOCHI •
VISHAKHAPATNAM•
LUCKNOW
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FACETS WE COVERED
COVID – 19 DISRUPTION PERSONAL ENTERTAINMENT
PERSONAL FINANCE CONSUMER DURABLES AUTOMOTIVE
GROCERY & FMCG TRAVEL
01 02
03 04 05
06 07
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PROFILE COVERAGE
GENDER
Base: 1160
Fig in %
76% 24%
NORTH
23%
SOUTH
31%
WEST
25%EAST
21%64%
36%
NCCS
56%
44%
TOWN CLASS
47%
43%
10%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
29%
45%
26%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
MARITAL STATUS
52%
41%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN7%
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WANT A SNEAK
PEAK?
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PERSONAL ENTERTAINMENT : PROFILE COVERAGE
GENDER
Base: 1160Fig in %
65% 35%
NORTH
23%
SOUTH
30%
WEST
27%EAST
20%
71%
29%
MARITAL STATUS
NCCS
59%
41%
TOWN CLASS
13%
50%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
44%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
99%
71%
58%
DEVICE USED
SMARTPHONE
LAPTOP
SMART TV
DESKTOP
FEATURE PHONE
36%
28%
39%
52%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN9%
37%
19%
37%
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PERSONAL FINANCE - PROFILE
GENDER
Base: 1160Fig in %
69% 31%
NORTH
23%
SOUTH
29%
WEST
29%EAST
19%
75%
25%
MARITAL STATUS
NCCS
59%
41%
TOWN CLASS
15%
61%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
46%
43%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
26%
63%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN
21%
79%
SOURCE OF INCOME
BUSINESS
SALARY
24%
11%
11%
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CONSUMER DURABLES - PROFILE
GENDER
Base: 1160
Fig in %
76% 24%
NORTH
23%
SOUTH
31%
WEST
25%EAST
21%64%
36%
NCCS
56%
44%
TOWN CLASS
47%
43%
10%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
29%
45%
26%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
MARITAL STATUS
52%
41%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN7%
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AUTOMOTIVE - PROFILE
GENDER
Base: 1160
Fig in %
76% 24%
NORTH
23%
SOUTH
31%
WEST
25%EAST
21%64%
36%
NCCS
56%
44%
TOWN CLASS
47%
43%
10%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
29%
45%
26%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
MARITAL STATUS
52%
41%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN7%
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GROCERY / FMCG - PROFILE
Base: 1160 Fig in %
56% 44%
NORTH
21%
SOUTH
32%
WEST
28%EAST
19%
90%
10%
NCCS
69%
31%
TOWN CLASS
19%
66%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
43%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
15%
42%
15%
WORKING WOMEN HOUSEWIFE
MARITAL STATUS
11%
80%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN9%
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TRAVEL - PROFILE
GENDER
Base: 1160 Fig in %
63% 37%
NORTH
22%
SOUTH
30%
WEST
27%EAST
21%
70%
30%
MARITAL STATUS
NCCS
58%
42%
TOWN CLASS
12%
44%
GENERATIONS
GENERATION X
GENERATION Y
GENERATION Z
NCCS A
NCCS B
METRO
NON-METRO
REGIONAL DISTRIBUTION
46%
VEHICLE OWNERSHIP
4-WHEELER
2 - WHEELER
NO VEHICLE
47%
46%
SINGLE
MARRIED WITH CHILDREN
MARRIED W/O CHILDREN
44%
7%
31%
23%
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FULL REPORT AVAILABLE ONLINE AT INQSTORE
In the myriad of sentiments, and anticipation for consumer behavior, asimpacted by COVID -19 here's our humble attempt at what we do best… GOINGDEEPER. UNEARTHING THE UNSTATED. GETTING THE ACTIONABILITY THATMATTERS TO THE INDIAN CONSUMER.
Presenting our INSIGHTS take on the WAY COVID - 19 will RESHAPEConsumers' Behavior.Bringing in greater rigour through an eclectic mix of methods.
▪ SYSTEM I Implicit Associations▪ PAN India Rigour▪ Social Listening▪ Qualitative Insighting▪ Experts Opinions / Predictions (Desk Research)
Get the COMPLETE REPORT with insights across 6 industries:
Automotive | Consumer Durables | FMCG & Grocery | Personal Finance | Travel | Personal Entertainment
BUY NOW
VISIT INQSTORE
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CATEGORY SPECIFIC INSIGHT REPORTS…
More Cars - Less CARS… Trends on Shared Mobility? True Now? Which way the buck will
settle?
In my shell… as we see it for the Indian consumers for last 3 months… Means for Comfort? What relevance they will hold in
times to come?
Stocking. Hoarding. Is it to change thew way we looked at Grocery purchases… what is
the way FMCG purchases going to look like?
BUY NOW
BUY NOW
BUY NOW
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CATEGORY SPECIFIC INSIGHT REPORTS…
Is the Indian consumer heading back to traditional savings? Is banking transforming,
amidst the COVID era?
Locked in? Blocked from the world…. How long? Is travel gloom likely to pave way for
sunshine?
Is the Indian consumer watching more content? Have the data plans seeing growth?
Is linear TV likely to hold on
BUY NOW
BUY NOW
BUY NOW
