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A

PRESENTATION

ON

TO STUDY CHANGING ATTITUDE OF INDIAN

CONSUMER TOWARDS ONLINE SHOPPING

Presented to:All respected faculties

Presented by:Rajput Monal k.

(117080592045)Patel Grishma P.(1170805956)

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FLOW OF PRESENTATION

General Information

1.About sector

2.About the online retail Industry

3.Overview of Gujarat Market

3.About Major companies in the industry

Primary Study

1.Background of the study

2.Problem of the Study

3.Objective of the study

4.Research methodology

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ABOUT SECTOR

Service sector proves saviour of Indian economy during the

global crisis; grows by 9.4% despite slowing GDP growth.

The share of services sector in countrys Gross DomesticProduct (GDP) has risen from 50.4 per cent in 2000-01 to

59.0% in 2011-12.

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(Cont)

GDP and service sector growth:

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ABOUT THE INDUSTRY

In 1994 Online bank is the first to opened . Anotherdevelopment was opening of online pizza shop by pizza hut.

Online Retail Industry in India to reach $84 Billion by 2016;

Small-town India Will Play a Big Role.

It is estimated that the online retail market will grow at acompound annual rate of around 39% during FY 2013 to FY2016.

India currently has 137 million internet users, of which 25million are involved in online transactions.

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OVERVIEW OF GUJARAT

Gujarat has emerged as one of the top five online shopping

markets in the country.

According to eBay India, Gujarat ranked 4th after

Maharashtra, Delhi and Tamil Nadu, among the 28 states and

seven Union Territories.

Head of eBay Motors Ashish Shah told media persons inAhmedabad,"Also the city of Ahmadabad ranks 7th among top

10 ecommerce hub in the country, as per our census.

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ABOUT MAJOR COMPANIES IN INDUSTRY

1. Flipkart.com2. Ebay.in

3. Tradus.in

4. Futurebazaar.com

5. Infibeam.com

6. Homeshop18.com

7. Yebhi.com

8. Snapdeal.com

9. Buytheprice.com

10.Indiaplaza.com

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(Cont)

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

TotalInterne

tvisitors

Retailsites

Ama

zonsites

A

pple.com

Flip

kart.com

Homes

hop.com

Naa

ptol.com

My

ntra.com

Priceindia.in

Alib

aba.com

Bookmys

how.com

SamsungGroup

Total uniquevisitors(000)

% Reach

Top ten online retailsite(November 2011)

Total uniquevisitors(000)

% Reach

Total Internet visitors 46,390 100

Retail sites 27,171 58.6

Amazon sites 6,805 14.7

Apple.com 6,805 7.4

Flipkart.com 2,675 5.8

Homeshop.com 2,286 4.9

Naaptol.com 2,145 4.6

Myntra.com 2,110 4.5

Priceindia.in 2,047 4.4

Alibaba.com 1,973 4.3

Bookmyshow.com 2,125 4.6

Samsung Group 2,759 5.9

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BACKGROUND OF STUDY

MEANING OF CONSUMER ATTITUDE:

An attitude is a learned predisposition to behave in a

consistently favorable or unfavorable way with respect to a

given object.

MEANING OF ONLINE SHOPPING:

Online shopping or online retailing is a form of electronic

commerce allowing consumers to directly buy goods

or services from a seller over the internet without an

intermediary service.

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RESEARCH METHODOLOGY

PROBLEM STATEMENT:

People switching from organized retail shopping to online

retail shopping.

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RESEARCH OBJECTIVES:PRIMARY OBJECTIVE:

To study the changing attitude of Indian consumer towards

online shopping.

SECONDARY OBJECTIVE: To identify key factors influencing online shopping purchase

behavior.

RESEARCH SCOPE: This data is useful for strategy makers of online shopping web

portals.

(Cont)

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(Cont)

RESEARCH DESIGN: Quantitative research

TYPE OF RESEARCH: Descriptive research

FRAMEWORK OF SAMPLE DESIGN:

1. Sampling area: Gandhinagar, Ahemadabad

2. Sampling frame: customer of online shopping

3. Sampling method: Simple Random Sampling4. Sample size: 200 customers

5. Sample unit: customers

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(Cont)

SOURCE OF DATA COLLECTION:

Primary data : Questionnaire survey

Secondary data:

TOOL USED OF DATA COLLECTION: Questionnaire

TOOL USED FOR DATA ANALYSIS:

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BIBLIOGRAPHY

http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-

shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/

http://www.rncos.com/Report/IM421_fig.htm

http://www.google.com/webhp?client=aff-maxthon-

newtab&channel=t5#q=how+many+percentage+the+ahmedabad+p

eople+do+online+shopping&hl=en&client=aff-maxthon-

newtab&hs=qEr&tbo=d&channel=t5&psj=1&ei=6zfRUN2vM9GH

rAeEvIH4Dw&start=20&sa=N&bav=on.2,or.r_gc.r_pw.r_qf.&fp=6f6b8cdf48e986e2&bpcl=40096503&biw=1366&bih=616

http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.rncos.com/Report/IM421_fig.htmhttp://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.google.com/webhp?client=aff-maxthon-newtab&channel=t5http://www.rncos.com/Report/IM421_fig.htmhttp://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-coupons-and-apparels-lead-e-tail-growth-charts/http://www.iamwire.com/2011/12/3-of-5-indian-internet-users-shopping-online-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Thank you