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7/27/2019 CPC Citizen - Data Report - September 19 2013
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2013 Citizen Survey
Data ReportCalgary Police Commission
September 2013
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2
Table of Contents
Methodology
Introduction Page 3
Citizen Perceptions of Crime and Safety Page 6
Citizen Perceptions of the CPS Page 12
Confidence in the CPS Page 17
Victimization, Incident Reporting and Contact with the CPS Page 22
Appendices Page 32
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Introduction
3
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Method16.5 minute telephone survey conducted with a randomly selected sample of City of Calgary residents
Field Dates July 8 to September 1, 2013
Field dates were delayed for 2 weeks due to heavy flooding in Calgary as compared to previous years.
Extended interview process over eight weeks designed to minimize the impact of point-in-time events.
Sample Size and
Distribution
1,003 City of Calgary residents 18 years of age or older. Data collected proportionate to the population
of CPS District Locations. In 2013 and 2012, age quotas based on 2011 results were introduced to
reduce the impact of fewer younger Calgarians having a land-line telephone.
Telephone Interviewing
and Quality Control
Field supervisors were present at all times to ensure accurate interviewing and recording of responses.
A minimum of 10 percent of each interviewers work was unobtrusively monitored for quality control in
accordance with the standards set by the Marketing Research and Intelligence Association (MRIA).
Reporting of Results This report contains the results of the 2013 Citizen Survey conducted by Illumina Research Partners on
behalf of the Calgary Police Commission. Where possible, results from the 2008 (n=1,007), 2009
(n=1,006), 2010 (n=1,004), 2011 (n=1,005), and 2012 (n=1,002) Calgary Police Commission Citizen
Surveys have been incorporated.
Indicates that tracking is not available due to changes in wording/coding
Indicates that tracking is not available because the question is new for 2013
Indicating Significance Differences in results that are statistically significant (95% confidence) are denoted by the followingsymbols.
Indicates significantly higher than the previous year of citizen results
Indicates significantly lower than the previous year of citizen results
Indicates a notable positive trend (not a signifier of significance)
Margin of Error Some graphs will not show results equal to 100%; in those cases, this is due to the reported numbers
being rounded or to the remainder of the sample having responded Dont Know/Refused.
4
Research Overview
For more details on research methodology, refer to the Appendix.
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5
Project Objectives
Objectives of the 2013 CPC Citizen Satisfaction Survey.Why Survey the Citizens of Calgary?
To provide good governance, the Calgary Police Commission must be in touch with the needs, experiences,
concerns and motivators of the citizens of Calgary.
Research Goals
To understand and monitor:
how citizens perceive the quality of services
they receive; what expectations they have from policeservices;
what community concerns are at the forefront;and,
what steps are necessary to build safercommunities.
In order to:
enhance insight from information; inform business planning;
provide input to the Calgary Police Service
(CPS) Performance Evaluation; and,
raise the profile of the Calgary Police
Commission (CPC).
ResearchGoals
Inform policysetting andbusinessplanning
Enhancequality of
informationand depth of
understanding
Provide inputto CPS
performanceevaluation
Raise theprofile of the
CPC
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Citizen Perceptions of Crimeand Safety
6
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Perceptions of Safety in the City of Calgary
6%15%
56%
23%
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Safety or Crime Issue of Greatest ConcernFirst
Mention
n=1003
Total
Mentions
n=1003
Illegal gang activities 16% 22%
House break-ins/break and enter 15% 27%
Drug law enforcement 10% 18%
Traffic violations (speeding, unsafe driving) 6% 17%
Theft other than vehicles 4% 11%Assault causing injury 4% 10%
Theft of vehicles 2% 8%
Safety in public places (downtown, streets) 2% 4%
LRT safety 2% 3%
Damage to property 1% 3%
Sexual assault 1% 3%
Youth crime 1% 3%
Murder 1% 3%
Gun crime/shootings 1% 2%
Violent crimes (general) 1% 2%
Homelessness/increase in homelessness 1% 1%
Increase in crime rate 1% 1%
Organized crime 1% 1%
Child exploitation 1% 1%
Image of police or justice system 1% 1%
Other 1% 2%
Don't know 4% 6%None/no issue of great concern 19% 19%
More than one-half of citizens continue to believe thatcrime rates in Calgary remained the same over thelast twelve months.
8
Perceived Change in Overall Crime Rate in Calgary
43%40%
14%
3%
27%
48%
21%
4%
21%
50%
25%
3%
22%
53%
21%
4%
19%
55%
22%
5%
Increased Stayed theSame
Decreased Don't Know
2009 (n=1006) 2010 (n=1004) 2011 (n=1005)
2012 (n=1002) 2013 (n=1003)
B2. Thinking about the last 12 months, in your opinion are crime rates in Calgary increasing, decreasing, or staying the same?B3a. Considering the City of Calgary as a whole, what would you say is the safety or crime issue of greatest concern to you, if any? B3b. What other
safety or crime issues come to mind?
Responses 1% or greater based on first mention
Perceived Change in Calgary Crime Rate
Note: Please see Appendix B for trackingDenotes statistically higher than the previous year
Denotes statistically lower than the previous year
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Notably fewer citizens believe that neighbourhood crimerates increased since last year.
9
Perceived Change in Neighbourhood Crime
20%
69%
9%2%
16%
69%
12%
3%
13%
74%
11%2%
14%
73%
12%
2%11%
76%
11%2%
Increased Stayed theSame
Decreased Don't Know
2009 (n=1006) 2010 (n=1004) 2011 (n=1005)
2012 (n=1002) 2013 (n=1003)
B7. During the past 12 months, do you think that crime in your neighbourhood has increased, decreased, stayed about the same?B8a. What would you say is the safety or crime issue of greatest concern to you in your neighbourhood?
B8b. What other neighbourhood safety or crime issues come to mind?
Perceived Change in Neighbourhood
Crime Rates
Responses 1% or greater based on first mention
Safety or Crime Issue of Greatest ConcernFirst
Mention
n=1003
Total
Mentions
n=1003
House break-ins/break and enter 29% 35%
Traffic violations (speeding, unsafe driving) 7% 15%
Theft other than vehicles 7% 10%Theft of vehicles 6% 11%
Drug law enforcement 6% 10%
Damage to property 4% 8%
Graffiti 2% 5%
Vandalism 2% 4%
Vehicle break-ins 2% 3%
Youth crime 1% 3%
Assault causing injury 1% 2%
Homelessness/increase in homelessness 1% 2%
Illegal gang activities 1% 1%
Safety in public places 1% 1%
Juveniles congregating/hanging around 1% 1%
Child exploitation 1% 1%
Other 1% 2%
Don't know 3% 6%None/no issue of great concern 20% 20%
Note: Please see Appendix B for tracking
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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Priority Setting
I1. Thinking about everything the Calgary Police Service does and everything we have talked about today, what do you think the Calgary Police
should focus on going forward? 10
Priority SettingFirst
Mention
n=1003
TotalMentions
n=1003
Crime/crime prevention (general) 12% 16%
No suggestions (keep up the good work/general positive comment) 9% 10%
Hire more officers/more funding8% 10%
Better communication with the public/more transparency/more
accountability7% 14%
Drug law enforcement 7% 12%
Illegal gang activities 7% 12%
More visible presence 6% 11%
More efforts to reduce crime 5% 10%
Traffic violations (does not include those who specifically mentioned
driving under the influence)5% 10%
Better officers/well trained/competent/attitude 5% 9%
Safety in public places 2% 8%
Youth crime 2% 5%
Not preoccupied with minor crimes/issuing traffic tickets 1% 2%
Need more support from the judicial system 1% 2%
Driving under the influence 1% 2%
Don't know 16% 16%
Calgarians cite general crime prevention and hiring moreofficers as top priorities for the CPS going forward. Bettercommunication, drug law enforcement, and illegal gangactivities are also priorities.
Responses 1% or greater based on first mention Note: Please see Appendix B for tracking
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Serving Calgarians Better
D4. How can the Calgary Police Service better serve Calgarians? 11
Responses 1% or greater based on first mention
Ways of Serving Calgarians BetterFirst
Mention
n=1003
Total
Mentions
n=1003
Hire more officers/ more funding 22% 23%
Increase visible presence/ more patrols 11% 17%
Better officers/ well-trained/ competent/ attitude 8% 12%
Better communication with the public/ accountability/information
8% 11%
No suggestions (keep up the good work/ positive
comments)8% 8%
Address traffic violations (speeding, unsafe driving) 4% 7%
Address crime/ improve safety/ enforce laws (other) 3% 4%
More efficient use of resources (general) 2% 3%
Quicker response time 2% 3%
Better communication with schools/ youth 1% 3%Need more support from the judicial system 1% 1%
Address illegal gang activities 1% 1%
Other 1% 1%
Dont Know 28% 28%
Citizens believe that more officers and funding, as well as amore visible presence, are the best ways to better serve them.
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Citizen Perceptions of the CPS
12
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Calgary Police Perception Index (CPPI)
12%
50%
38%
5%
53%
42%
10%
47% 43%
9%
44%48%
7%
45% 47%
7%
44%
49%
Low CPPI (1-6) Middle CPPI (7-8) High CPPI (9-10)
2008 (n=925) 2009 (n=923) 2010 (n=937)
2011 (n=941) 2012 (n=950) 2013 (n=923)
D1j. To what extent do you agree or disagree that the Calgary Police Service Officers are competent in their duties?
D1b. To what extent do you agree or disagree that the Calgary Police Service provides an adequate amount or level of service to the public?D3. Taking into consideration all of the different aspects of the Police and the services provided, how would you rate the Calgary Police overall,
using a scale of 1 to 10, where 1 is poor and 10 is excellent?
The Calgary Police Perception Index (CPPI)
See Appendix A for an explanation of the CPPI calculation
The Calgary Police Perception Index (CPPI) continues tobe strong in 2013.
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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37%43%
38%42% 43% 43%
2008 (n=948) 2009 (n=936)
2010 (n=961) 2011 (n=960)2012 (n=969) 2013 (n=946)
23%28% 28% 32% 31%
34%
2008 (n=976) 2009 (n=983)2010 (n=971) 2011 (n=981)2012 (n=981) 2013 (n=971)
Calgary Police Perception Index (CPPI)
The Calgary Police Perception Index (CPPI) is composedof three measures.
15%
59%
25%
8%
63%
29%
13%
56%
31%
11%
53%
35%
8%
55%
37%
7%
55%
37%
Poor (Bottom Box1-6)
(Middle Box 7-8) Excellent (TopBox 9-10)
2008 (n=1007) 2009 (n=1006)2010 (n=1004) 2011 (n=1005)2012 (n=1002) 2013 (n=1003)
How would you rate the Calgary Police overall?
14
To what extent do you agree or disagree that the
CPS provides an adequate amount or level of
service to the public?
Top Bo x Sco res (9-10)
To what extent do you agree or disagree that the
CPS Officers are competent in their duties?
Top Bo x Sco res (9-10)
Excludes
dont
know
Excludes
dont
know
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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Perceptions of the CPS
First
Mentionn=1003
Total
Mentionsn=1003
NET: POSITIVE 87% 89%
They do a good/excellent job/they do the best they can 41% 51%
Efficient/competent/helpful/reliable 13% 21%
Law enforcement/maintain order/support the community 6% 9%
Professional 6% 9%
Honest/friendly/courteous 4% 14%Positive experiences with police 3% 12%
Strong visible presence 3% 8%
Hard working/dedicated 3% 5%
Always available when needed 2% 8%
Quick to respond 2% 7%
I admire/respect them 2% 4%
Good public relations and communication 1% 4%
Pleased with police chief 1% 3%
They have a very difficult job 1% 2%NET: NEGATIVE 9% 9%
They have room for improvement 2% 4%
Too preoccupied with minor crimes/issuing traffic tickets 2% 3%
Overworked/understaffed/underfunded 1% 6%
Police did not respond to my concern/did not seem to care 1% 2%
Not enough visible presence 1% 2%
Dont Know 3% 3%
15
Perceptions of the CPS
Responses 1% or greater based on first mention
Note: Please see Appendix B for tracking
The large majority of Calgarians hold positive perceptionsof the CPS.
C1. First, when you think about the Calgary Police what comes to mind or, in your words, how would you describe the Calgary Police?
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Overall Satisfaction with the CPS
2%8%
53%
36%
2%1% 5%
54%
38%
1%1%
4%
55%
39%
2%1%3%
53%
42%
1%1%2%
50% 46%
1%
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Confidence in the CPS
17
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Confidence in the CPS
C5. How confident are you that the Calgary Police Service can deliver the services needed to make sure Calgary is a safe place to live?
C5a. Why arent you confident the Calgary Police can deliver the services needed?
1%5%
57%
37%
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36%
30% 29%25%
21%23%
41%
31% 31%29%
28% 28%
39%
30% 30%28%
31%28%
40% 34% 34% 32% 32% 32%
41%
35% 36%32% 35%
31%39%
33% 31%33% 35% 34%
The communitypolice facilitiesmake it easy toaccess police
services
Uses itsauthority and
forceappropriately
Responds in afair way when
dealing with allsegments of the
Calgarycommunity
Adequatelycommunicatescrime issuesand trends to
the community
Maintainsappropriate
visibility in thecommunity
Provides anadequate
amount or levelof service to the
public
2008 2009 2010 2011 2012 2013
19
CPS Reputation Attributes
D1. Next, I am going to read you a number of statements that may describe the Calgary Police. Please rate your level of agreement with each of
the following statements. Scale: 1=Strongly disagree / 10=Strongly agree
Excludes dont know
CPPI
Question
Top Box Scores (9-10) CPS Reputation
(See Appendix B for full distribution of scores)
Although there is a steady increase in citizens perceptionsaround some reputation attributes, responds in a fair waysees a notable decrease from 2012.
n=914
n=887
n=904
n=922
n=900
n=893
n=931
n=930
n=946
n=945
n=950
n=923
n=887
n=862
n=891
n=905
n=875
n=871
n=923
n=927
n=932
n=941
n=961
n=932
n=966
n=978
n=988
n=980
n=986
n=979
n=976
n=983
n=971
n=981
n=981
n=971
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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CPS Officer Attributes
D1. Next, I am going to read you a number of statements that may describe the Calgary Police. Please rate your level of agree ment with each of
the following statements. Scale: 1=Strongly disagree / 10=Strongly agree
45%
37%
31% 31%35%
44%43%
37% 35%39%41% 38% 37%
35% 33%
44%42%
37% 37% 37%
47% 43%
38% 39%
40%44% 43% 39%42%
40%
Officers are
respectful
Officers are
competent intheir duties
Officers clearly
understand mysafety needs and
concerns
Officers are there
when I need them
Officers are
ethical
2008 2009 2010 2011 2012 2013
CPPI
Question
Top Box Scores (9-10) Officer Attributes
(See Appendix B for full distribution of scores)
Since tracking began in 2008, there has been a steadyincrease in the perception that officers are there whencitizens need them.
Excludes dont know
n=973
n=968
n=969
n=982
n=969
n=970
n=948
n=936
n=961
n=960
n=969
n=946
n=915
n=894
n=909
n=924
n=909
n=918
n=902
n=887
n=915
n=909
n=920
n=913
n=909
n=883
n=916
n=904
n=895
n=887
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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Performance of the CPS
C4. Based on your experiences or just your general impressions, please tell us whether you agree or disagree with the following statements.
Please use a scale where 1 is strongly disagree and 10 is strongly agree. The Calgary Police Service
49%
43% 43% 34%30%
26% 25%
12%
52%
43%
50%46%
40% 38%30% 29%
13%
52%44% 47% 46%
39% 38%
30% 27%
13%
51%
44%
50% 47%39% 39%
30% 32%
14%
Is dedicated to
reducing levelsof crime
Meets my
expectationsas a police
service
Supports the
community
Is friendly Demonstrates
the appropriatelevel of care
and concern
Responds
quickly whenneeded
Uses crime
preventionmeasures and
programseffectively
Has the
capacity tofully enforce
the law
Is adequately
staffed
2010 (n=1004) 2011 (n=1005) 2012 (n=1002) 2013 (n=1003)
NA
Top Box Scores (9-10) CPS Performance
(See Appendix B for full distribution of scores)
Compared to 2012, citizens rated the Calgary PoliceService notably higher for having the capacity to fullyenforce the law.
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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Victimization, Incident Reportingand Contact with the CPS
22
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23
Victimization
14%
86%
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24
Incident Reporting
70%
29%
1%
75%
25%
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Method of Incident Reporting
F4. How did you report the incident to the police?
44%
29%28%
13%
0%
56%
11%14%
9% 9%
By telephone to 911 or 266-
1234
By telephone to a police
station
In person at a policing
facility
Citizen Online Police
Reporting System
Don't Know
2012 (n=79) 2013 (n=64)
Manner of Reporting Incident
Reporting incidents by telephone using 911 or 266-1234 isthe most common method of incident reporting.
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
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Satisfaction Reporting Process
31%27%
39%
3%
36%
22%
42%
0%
25%32% 36%
7%
Dissatisfied(Bottom Box
1-6)
(Middle Box7-8)
ExtremelySatisfied
(Top Box 9-10)
Don't Know
Total 2013 (n=64)
By Telephone to 911 or 266- 1234 (n=36)
Other Reporting Contact (n=28)
F5. Using a scale from 1 to 10, where 1 is Not at all satisfied and 10 is very satisfied, how satisfied were you with the reporting process?
F6. Why did you give that rating for the reporting process? Can you expand on that?
Satisfaction with Reporting Process
While most are satisfied with the reporting process, a third arenot due to poor communication or unhelpful service.
Reason for Satisfaction Rating
Total
Mentionsn=62
NET: POSITIVE 56%
Quick response time 27%
Courteous/helpful attitude 26%
Professional/ competent service 18%Informative/ knowledgeable service 13%
NET: NEGATIVE 48%
Poor communication / lack of follow-up 19%
Unhelpful service / problem not solved 18%
Dissatisfied with answer / information given 13%
Slow response time 5%
Other 5%
Dont Know / Refused 5%
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27
Contact with CPS
45%55%
43%
57%
41%
59%
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28
Telephone Contact
50%
33%
8% 6% 2% 1%
Called266-1234
Called 911 Called aPolice
Station orFacility
CalledTelephone
Other
Other Don'tKnow
2013 (n=169)
E6. How did you make telephone contact with the Calgary Police Service? Did you
E7. Again, thinking about the last telephone contact that you had, what was the reason for your call?
Type of Telephone Contact Reason for Contact2013
n=169
To report a crime being committed 20%
To report suspicious activity 17%
To report a crime that had already taken place 16%
To report a traffic accident 12%
To report a non-crime related emergency 8%
To file a concern / complaint 5%
To ask a question regarding police (e.g. facility
locations, hours, etc.)3%
To ask about a ticket received (either in the mail
or in person)3%
To report a drunk driver 2%
To provide information for an investigation 2%
To report a noise complaint 2%
To receive follow-up on an investigation 1%
To ask a crime-related question 1%To ask about programs and events related to
the police1%
Other 4%
Dont Know 2%
Of those who had telephone contact, a majority stated it was toreport a crime or suspicious activities.
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Satisfaction Telephone Contact
17% 20%
62%
1%
9%
27%
62%
2%
24%
14%
62%
14%
24%
59%
3%
Dissatisfied(Bottom Box
1-6)
(Middle Box7-8)
ExtremelySatisfied (Top
Box 9-10)
Don't Know
Total 2013 (n=169) Called 911 (n=55)
Called 266-1234 (n=85) Called Other (n=29)
E8. On a scale from 1 to 10, where 1 is not at all satisfied and 10 is extremely satisfied, how satisfied were you with the telephone contact you had?
E9. Why did you give that rating?
Satisfaction with Telephone Contact
The majority of citizens who had telephone contact weresatisfied with their experience.
Reason for Satisfaction Rating
TotalMentions
n=167
NET: POSITIVE 72%
Quick response time 41%
Courteous/helpful attitude 34%
Competent/professional attitude 29%
Informative/knowledgeable 25%NET: NEGATIVE 28%
Unhelpful service/problem not solved 11%
Slow response time 7%
Dissatisfied with answer/information given 7%
Poor communication/lack of follow-up 7%
Other 2%
Dont Know/Refused 1%
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In-Person Contact with CPS
E11. Thinking only about the last contact you had in-person with an Officer or other on-duty employee of the Calgary Police Service, can you
tell me what type of contact it was?
Type of In-Person Contact2013
n=195
Officer dispatched/follow-up investigation
(respondent initiated call; personal
contact/interaction)
25%
Went to police facility (e.g. District office, police
offices or kiosks in malls, headquarters
downtown)
17%
Spoke with an officer on the street (e.g. asked
officer for information)12%
Witnessed or was involved in a traffic accident
where officer dispatched (respondent did
not initiate call; personal contact/interaction)
11%
Attended a community meeting, crime
prevention or educational program, or
police presentation
10%
Professional / social capacity (general) 9%Stopped because of traffic violation 8%
Encountered a check stop 2%
For a criminal record check / clearance 2%
Other 2%
Dont Know 2%
One-quarter of in-person contact was when an officer wasdispatched or performing a follow-up investigation.
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Satisfaction In-Person Contact
6%
18%
75%
1%
Dissatisfied
(Bottom Box1-6)
(Middle Box
7-8)
Extremely
Satisfied(Top Box 9-10)
Don't Know
2013 (n=195)
E12. On a scale from 1 to 10, where 1 is not at all satisfied and 10 is extremely satisfied, how satisfied were you with the in-person contactyou had?
E13. Why did you give that rating?
Satisfaction with In-Person Contact
Satisfaction with in-person contact was very high with morethan one-half stating the officer was courteous and helpful.
Reason for Satisfaction Rating
Total
Mentions
n=194
NET: POSITIVE 91%
Courteous/helpful attitude 51%
Handled the situation well/efficiently 42%
Competent/professional attitude 28%
Shared concern and cared about the issue 16%Positive mention (general) 13%
Quick response time 3%
NET: NEGATIVE 14%
Attitude/rude/aggressive 7%
Did not agree with their actions/believe
what they did was wrong4%
Negative mention (general) 3%
Did not attempt to resolve the issue/lack of
concern
2%
Slow response time 1%
Other 1%
Dont Know/Refused 1%
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Sample Distribution
District
Location
% of City ofCalgary
Population
n
District 1 8% 80
District 2 17% 170
District 3 10% 100
District 4 8% 83
District 6 9% 90
District 8 20% 200
North District 28% 280
Total 1003
City of Calgary residents 18 years
of age or older
Data collected proportionate to
the population of CPS District
Locations
SampleDistribution
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How to Read This Report
Differences in results that are statistically significant (95% confidence) are denoted by
the following symbols.Indicating
Significance
Margin of Error It is important to remember that when results are
analyzed within each segment, the margin of error
becomes larger due to smaller sample sizes. The
table to the right indicates the relative margin of
error expected for smaller sample sizes at the 95%
confidence level.
Some graphs will not show results equal to 100%; in
those cases, this is due to the reported numbers
being rounded or to the remainder of the sample
having responded Dont Know/Refused.
Unless otherwise stated, noted results are
presented on the total sample of Calgary residents.
This report contains the results of the 2013 Citizen Survey conducted by Illumina
Research Partners on behalf of the Calgary Police Commission. Where possible,
results from the 2008 (n=1,007), 2009 (n=1,006), 2010 (n=1,004), 2011 (n=1,005) and
2012 (n=1,002) Calgary Police Commission Citizen Surveys have been incorporated.
Reporting of
Results
Sample Sizes Margin of Error (+/-)
50 13.9
100 9.8
200 6.9400 4.9
600 4.0
800 3.5
1,000 3.1
Indicates significantly higher than the previous year of citizen results.
Indicates significantly lower than the previous year of citizen results.
Indicates a notable positive or negative trend since 2008 (not a signifier ofsignificance).
Indicates that tracking is not available due to changes in wording/coding.
Indicates that tracking is not available because a question is new for 2013.
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35
Top Box Reporting
Top Box Results
Throughout the survey, rating scales of 1 to 10 are used. Unless otherwise noted,
rating scales represent: 1=strongly disagree, 10=strongly agree.
Scale
Research has shown that top box ratings (% of 9 and 10 ratings) are awarded by
individuals who have very strong, positive opinions. They are the most satisfied
and least likely to change their opinions.
By collapsing the value ranges into a top box, research results become morefocused.
Increasing mean satisfaction is strategicallydifferent than increasing the percentage of
delighted customers and employees.
Steve Kirn, VP, Innovation and Organization
DevelopmentSears Roebuck and Co.
Top box results (% of 9 and 10 ratings) are recommended and used rather than mean
scores or as a supplement to mean scores. Top box ratings are the best-in-class
standard in performance tracking; the most relevant measure for tracking true
satisfaction.
1 2 3 4 5 6 7 8 9 10
7s and 8s
Happy customers,but prone to
switching.
Not at all Satisfied
1 2 3 4 5 6 7 8 9 10
7s and 8s
Happy customers,but prone to
switching.
Very Satisfied
1 to 6 ratings
In Canada, 1-6 ratings
represent unaware,
dont care or unhappy
respondents
7 to 8 ratings
Happy respondents,
but not committed
9 to 10 ratings
Happy and
committed
respondents
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Appendix B - Demographics
36
D hi
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Demographics
Demographics(Total Mentions)
2008
n=1007
2009
n=1006
2010
n=1004
2011
n=1005
2012
n=1002
2013
n=1003
GenderMale 50% 50% 50% 50% 50% 50%
Female 50% 50% 50% 50% 50% 50%
Age
18 to 24 7% 5% 3% 3% 4% 4%
25 to 34 11% 9% 10% 7% 7% 6%
35 to 44 18% 16% 14% 13% 13% 14%
45 to 54 23% 26% 23% 22% 22% 20%
55 to 64 19% 20% 24% 23% 24% 21%
65 to 74 13% 12% 13% 16% 17% 17%
75+ 11% 10% 12% 14% 12% 15%DK/NA 0% 2% 2% 3% 1% 2%
Household Residents by Age
Group
Under 13 years old 23% 25% 19% 18% 17% 19%
Between 13 and 18 years old 17% 18% 17% 14% 15% 15%
Between 19 and 44 years old 53% 51% 49% 43% 42% 41%
Between 45 and 64 years old 54% 58% 58% 57% 58% 55%
65 years of age or older 28% 27% 31% 36% 35% 41%
Location of WorkplaceYes - City downtown core NA 18% 15% 14% 20% 16%
Yes - Beltline NA 5% 7% 5% 5% 6%
Yes - East Village NA 1% 2% 1% 1% 2%
No - Other location (including
home office)
NA 50% 43% 47% 42% 41%
Not currently employed NA 27% 31% 32% 32% 34%
Don't know NA
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Appendix C
CPPI Calculation
38
C l P li P ti I d (CPPI)
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Calgary Police Perception Index (CPPI)
The CPPI is calculated as follows: each individuals
score from the 3 component questions are combined
and divided by the total number of questions. This
results in an index score for Calgary Police Perception..
To what extent do you
agree or disagree that
the Calgary Police
Service provides an
adequate amount or
level of service to the
public?
Taking into
consideration all of
the different
aspects of the
Police and the
services provided,
how would you
rate the Calgary
Police overall?
To what extent do you
agree or disagree that
the Calgary Police
Service Officers arecompetent in their
duties?
The Calgary Police Perception Index (CPPI) provides a
single, overall measure of the CPSs reputation. The index
uses three key reputation measures to profile citizens overallopinions of the CPS. The questions used are illustrated in
the diagram to the right. Advanced analytics were used in
developing the CPPI to capture the three measures which
represent the strongest combination of factors.
The CPPI is used to represent a top level picture of the CPSs
reputation. It provides a single measure to compare resident
perceptions of CPS between key demographic groups and to
track over time to identify changes in community perceptions.
Low High
Officer Competence
Level of Service
Overall Rating
Calculation of the Calgary Police Perception Index (CPPI)
CPPI
.
1-6 7-8 9-10
1-6 7-8 9-10
1-6 7-8 9-10
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Appendix D
AdditionalReporting
40
S f t C i I f G t t C
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Safety or Crime Issue of Greatest
Concern
2009
First
Mentionn=1006
2010
First
Mentionn=1004
2011
First
Mentionn=1005
2012
First
Mentionn=1002
2013
First
Mentionn=1003
2009
Total
Mentionsn=1006
2010
Total
Mentionsn=1004
2011
Total
Mentionsn=1005
2012
Total
Mentionsn=1002
2013
Total
Metionsn=1003
Illegal gang activities 46% 24% 18% 24% 16% 54% 33% 25% 32% 22%
House break-ins/break and enter 6% 13% 19% 14% 15% 22% 30% 35% 30% 27%
Illegal drug activity 8% 13% 12% 9% 10% 21% 25% 23% 19% 18%
Traffic violations (speeding, unsafe
driving)2% 3% 4% 4% 6% 12% 15% 15% 15% 17%
Assault causing injury 3% 3% 4% 5% 4% 8% 7% 9% 12% 10%
Theft other than vehicles 1% 2% 2% 2% 4% 6% 7% 5% 9% 11%Safety in public places (downtown,
streets) 2% 4% 3% 2% 2% 4% 6% 6% 4% 4%Theft of vehicles 1% 1% 1% 2% 2% 6% 8% 7% 7% 8%
LRT safety 1% 1% 2% 1% 2% 2% 3% 4% 3% 3%
Damage to property
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42
Safety or Crime Issue of Greatest Concern in the Neighbourhood
B8a. What would you say is the safety or crime issue of greatest concern to you in your neighbourhood?
B8b. What other neighbourhood safety or crime issues come to mind?
Responses 1% or greater based on first mention in 2013
Safety or Crime Issue of Greatest Concern In
he Neighbourhood
2009
First
Mentionn=1006
2010
First
Mention
n=1004
2011
First
Mention
n=1005
2012
First
Mention
n=1002
2013
First
Mention
n=1003
2009
Total
Mentionsn=1006
2010
Total
Mentions
n=1004
2011
Total
Mentions
n=1005
2012
Total
Mentions
n=1002
2013
Total
Mentions
n=1003
House break-ins/break and enter 30% 32% 31% 34% 29% 39% 41% 40% 42% 35%
Traffic violations (speeding, unsafe driving) 3% 5% 5% 6% 7% 9% 11% 12% 14% 15%
Theft other than vehicles 3% 5% 4% 5% 7% 7% 9% 7% 9% 10%
Illegal drug activity 7% 7% 6% 6% 6% 12% 15% 11% 11% 10%
Theft of vehicles 6% 5% 5% 5% 6% 15% 11% 11% 10% 11%
Damage to property 5% 6% 5% 4% 4% 8% 10% 10% 7% 8%
Vandalism 4% 4% 4% 3% 2% 8% 8% 8% 5% 4%
Graffiti 4% 3% 2% 4% 2% 9% 8% 6% 10% 5%
Vehicle break-ins NA NA NA 2% 2% NA NA NA 2% 3%Illegal gang activities 5% 2% 1% 1% 1% 7% 4% 2% 2% 1%
Assault causing injury 2% 1% 1% 1% 1% 6% 2% 2% 2% 2%
Homelessness/increase in homelessness 2% 1% 1% 1% 1% 3% 1% 2% 1% 2%
Youth crime 2% 1% 1% 1% 1% 2% 2% 3% 2% 3%
Juveniles congregating/hanging around 1% 1% 1% 1% 1% 3% 2% 1% 1% 1%
Safety in public places (downtown, streets) 1% 1% 1%
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Perceptions of the CPS
C1. First, when you think about the Calgary Police what comes to mind or, in your
words, how would you describe the Calgary Police? 43
Responses 1% or greater based on first mention in 2011
Perceptions of the CPS
2010
First
Mentions
n=1004
2011
First
Mentions
n=1005
2012
First
Mentions
n=1002
2013
First
Mentions
n=1003
2010
Total
Mentions
n=1004
2011
Total
Mentions
n=1005
2012
Total
Mentions
n=1002
2013
Total
Mentions
n=1003
NET POSITIVE 78% 82% 87% 87% 78% 85% 89% 89%They do a good/excellent job/they do the
best they can36% 38% 38% 41% 37% 48% 48% 51%
Efficient/competent/helpful/reliable 21% 13% 16% 13% 22% 18% 22% 21%
Law enforcement/maintain order/support
the community4% 9% 6% 6% 4% 13% 11% 9%
Professional 6% 5% 6% 6% 6% 8% 11% 9%
Honest/friendly/courteous 3% 5% 6% 4% 6% 12% 15% 14%
Hard working/dedicated 2% 3% 3% 3% 2% 5% 5% 5%
Strong visible presence 2% 2% 2% 3% 3% 6% 8% 8%Positive experiences with police 1% 1% 2% 3% 2% 3% 7% 12%
Quick to respond 1% 1% 2% 2% 2% 4% 5% 7%
Always available when needed 1% 2% 1% 2% 2% 4% 5% 8%
I admire/respect them 1% 2% 1% 2% 1% 4% 3% 4%
They have a very difficult job 1% 1% 1% 1% 1% 3% 4% 2%
Pleased with new police chief
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Performance of the CPS
Excludes dont know
C4. Based on your experiences or just your general impressions, please tell us whether you agree or disagree with the following statements.
Please use a scale where 1 is strongly disagree and 10 is strongly agree.
Performance of the CPS 2009 2010 2011 2012 2013Is dedicated to reducing levels of
crimeNA n=988 n=996 n=988 n=995
Strongly Agree (Top Box 9-10) NA 50% 53% 53% 51%Middle Box 7-8 NA 36% 35% 38% 39%Disagree (Bottom Box 1-6) NA 14% 13% 9% 10%
Supports the community NA n=986 n=989 n=986 n=990 Strongly Agree (Top Box 9-10) NA 44% 51% 48% 51%Middle Box 7-8 NA 42% 36% 40% 38%Disagree (Bottom Box 1-6) NA 15% 13% 12% 11%
Is friendly NA n=986 n=989 n=991 n=989Strongly Agree (Top Box 9-10) NA 44% 46% 47% 48%Middle Box 7-8 NA 40% 37% 39% 38%Disagree (Bottom Box 1-6) NA 16% 17% 14% 14%
Meets my expectations as a
police serviceNA NA n=997 n=993 n=999
Strongly Agree (Top Box 9-10) NA NA 44% 44% 44%Middle Box 7-8 NA NA 40% 42% 43%Disagree (Bottom Box 1-6) NA NA 16% 13% 13%
Responds quickly when needed NA n=937 n=948 n=953 n=951Strongly Agree (Top Box 9-10) NA 32% 41% 40% 41%Middle Box 7-8 NA 46% 41% 44% 44%
Disagree (Bottom Box 1-6) NA 22% 19% 16% 15%
Performance of the CPS 2009 2010 2011 2012 2013
Demonstrates the appropriate level of
care and concernNA n=981 n=991 n=992 n=992
Strongly Agree (Top Box 9-10) NA 35% 40% 40% 40%Middle Box 7-8 NA 47% 43% 44% 47%Disagree (Bottom Box 1-6) NA 18% 17% 16% 14%
Uses crime prevention measures and
programs effectivelyNA n=929 n=952 n=939 n=948
Strongly Agree (Top Box 9-10) NA 29% 32% 32% 32%
Middle Box 7-8 NA 49% 48% 50% 49%Disagree (Bottom Box 1-6) NA 22% 20% 18% 20%
Has the capacity to fully enforce the law NA n=980 n=974 n=974 n=977 Strongly Agree (Top Box 9-10) NA 26% 30% 28% 33%Middle Box 7-8 NA 37% 39% 43% 41%Disagree (Bottom Box 1-6) NA 37% 31% 29% 26%
Is adequately staffed NA n=941 n=918 n=934 n=921Strongly Agree (Top Box 9-10) NA 13% 14% 14% 15%Middle Box 7-8 NA 31% 34% 38% 38%
Disagree (Bottom Box 1-6) NA 57% 52% 48% 47%
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
Confidence in the CPS
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Confidence in the CPS
C5a. Why arent you confident the Calgary Police can deliver the services needed? 45
Reasons Why Citizens are Not Confident the CPS
Can Deliver the Services Needed(Among thosewho are not at all confident and not very
confident)
2012
First
Mention
n=53
2013
First
Mention
n=29
2012
Total
Mentions
n=53
2013
Total
Mentions
n=29
Some officers lack action/not courteous 13% 34% 21% 45%
Overworked/understaffed/underfunded 42% 31% 47% 34%Too preoccupied with minor crimes/issuing traffic
tickets8% 7% 11% 10%
Slow response time 4% 7% 6% 7%
Inexperienced/under-trained recruits 4% 7% 6% 14%
Under-supported by the judicial system 8% 3% 11% 7%
Not enough visible presence 6% 3% 13% 3%
Other 8% 3% 8% 3%
Dont Know 6% 3% 6% 3%Responses 1% or greater based on first mention in 2013
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
CPS Reputation Attributes
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CPS Reputation Attributes
D1. Next, I am going to read you a number of statements that may describe the Calgary Police. Please rate your level of agree ment with each
of the following statements. Scale: 1=strongly disagree / 10=strongly agree
Excludes dont know
Overall Perceptions of the CPS - Reputation Attributes 2008 2009 2010 2011 2012 2013
The community police facilities make it easy to access police services n=914 n=887 n=904 n=922 n=900 n=893Strongly Agree (Top Box 9-10) 36% 41% 39% 40% 41% 39%Middle Box 7-8 40% 41% 40% 38% 39% 40%Disagree (Bottom Box 1-6) 24% 17% 21% 22% 21% 21%
Maintains appropriate visibility in the community n=966 n=978 n=988 n=980 n=986 n=979Strongly Agree (Top Box 9-10) 21% 28% 31% 32% 35% 35%Middle Box 7-8 40% 46% 45% 44% 42% 45%Disagree (Bottom Box 1-6) 38% 26% 23% 24% 22% 20%
Uses its authority and force appropriately n=931 n=930 n=946 n=945 n=950 n=923Strongly Agree (Top Box 9-10) 30% 31% 30% 34% 35% 33%Middle Box 7-8 49% 51% 48% 45% 47% 51%
Disagree (Bottom Box 1-6) 21% 18% 23% 20% 18% 16%
Responds in a fair way when dealing with all segments of the Calgary
communityn=887 n=862 n=891 n=905 n=875 n=871
Strongly Agree (Top Box 9-10) 29% 31% 30% 34% 36% 31%Middle Box 7-8 50% 52% 48% 45% 46% 51%Disagree (Bottom Box 1-6) 21% 17% 22% 21% 18% 17%
Adequately communicates crime issues and trends to the community n=923 n=927 n=932 n=941 n=961 n=932 Strongly Agree (Top Box 9-10) 25% 29% 28% 32% 32% 33%Middle Box 7-8 42% 50% 48% 45% 44% 45%
Disagree (Bottom Box 1-6) 32% 21% 24% 24% 24% 22%Provides an adequate amount or level of service to the public n=976 n=983 n=971 n=981 n=981 n=971
Strongly Agree (Top Box 9-10) 23% 28% 28% 32% 31% 34%Middle Box 7-8 50% 57% 55% 53% 53% 53%Disagree (Bottom Box 1-6) 27% 15% 16% 15% 17% 13%
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
CPS Officer Attributes
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CPS Officer Attributes
D1. Next, I am going to read you a number of statements that may describe the Calgary Police. Please rate your level of agreement with each
of the following statements. Scale: 1=strongly disagree and 10=strongly agree
Excludes dont know
Overall Perceptions of the CPS Officer Attributes 2008 2009 2010 2011 2012 2013
Officers are respectful n=973 n=968 n=969 n=982 n=969 n=970
Strongly Agree (Top Box 9-10) 45% 44% 41% 44% 47% 44%Middle Box 7-8 40% 44% 43% 41% 41% 45%
Disagree (Bottom Box 1-6) 15% 12% 16% 15% 12% 11%
Officers are competent in their duties n=948 n=936 n=961 n=960 n=969 n=946
Strongly Agree (Top Box 9-10) 37% 43% 38% 42% 43% 43%
Middle Box 7-8 50% 49% 50% 46% 48% 47%
Disagree (Bottom Box 1-6) 13% 8% 12% 11% 9% 10%
Officers are ethical n=909 n=883 n=916 n=904 n=895 n=887
Strongly Agree (Top Box 9-10) 35% 39% 33% 37% 40% 40%Middle Box 7-8 50% 49% 50% 48% 47% 47%
Disagree (Bottom Box 1-6) 15% 12% 17% 15% 13% 13%
Officers clearly understand my safety needs and concerns n=915 n=894 n=909 n=924 n=909 n=918
Strongly Agree (Top Box 9-10) 31% 37% 37% 37% 38% 39%
Middle Box 7-8 48% 50% 44% 45% 45% 46%
Disagree (Bottom Box 1-6) 21% 12% 20% 18% 17% 15%
Officers are there when I need them n=902 n=887 n=915 n=909 n=920 n=913
Strongly Agree (Top Box 9-10)31% 35% 35% 37% 39% 42%
Middle Box 7-8 42% 45% 44% 43% 44% 44%
Disagree (Bottom Box 1-6) 27% 20% 21% 20% 17% 14%
Denotes statistically higher than the previous year
Denotes statistically lower than the previous year
Incident Reporting
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Incident Reporting
F3b. Why did you NOT report it to the Police?
Reasons for NOT Reporting to Police(Total Mentions)
2008
n=42
2009
n=32
2010
n=36
2011
n=51
2012
n=37
2013
n=32
Did not want to bother police/ incident was not serious enough 43% 66% 44% 51% 65% 47%
I felt that the police could not do anything anyway 29% 13% 22% 29% 22% 25%
I dealt with it in another way 14% 9% 8% 14% 19% 13%
Someone else reported the crime and the police contacted me - - - - - 9%
It did not directly involve me 2% 6%
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Priority Setting
I1. Thinking about everything the Calgary Police Service does and everything we have talked about today, what do you think the Calgary
Police should focus on going forward? 49
Responses 1% or greater based on first mention in 2013
Priority Setting
2012
First
Mention
n=1002
2013
First
Mention
n=1003
2012
Total
Mentions
n=1002
2013
Total
Mentions
n=1003Crime/crime prevention (general) 11% 12% 13% 16%
No suggestions (keep up the good work/general positive
comments)9% 9% 10% 10%
Hire more officers/more funding 11% 8% 14% 10%
Illegal gang activities 16% 7% 28% 12%
Illegal drug activity 8% 7% 22% 12%
Better communication with the public/more
transparency/more accountability5% 7% 8% 14%
More visible presence 4% 6% 8% 11%Traffic violations (does not include those who
specifically mentioned driving under the influence)6% 5% 11% 10%
Better officers/well trained/competent/attitude 3% 5% 5% 9%
More efforts to reduce crime 1% 5% 2% 10%
Youth crime 5% 2% 10% 5%
Safety in public places (downtown, streets) 2% 2% 4% 8%
Not preoccupied with minor crimes/issuing traffic tickets 1% 1% 3% 2%
Driving under the influence
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Appendix E 2013 CPC andCPS Initiatives
50
Initiatives of the CPC and CPS
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51
Initiatives of the CPC and CPS
Opening of the Child Advocacy Centre
Full Launch of the Calgary Police Foundation
Start Smart Stay Safe (S4) Program
Calgary Police Service Integrated Ballistics
Identification System
Launch of The Hub Messaging System
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Appendix F
Questionnaire
52
Questionnaire
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Questionnaire
53
Questionnaire
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Questionnaire
54
Questionnaire
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Questionnaire
55
Questionnaire
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Questionnaire
56
Questionnaire
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Questionnaire
57
Questionnaire
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Questionnaire
58
Questionnaire
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Questionnaire
59
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