Critical Path Consulting, Inc.

December 15, 2014

A new solution is available to achieve growth. Connect the

dots between the P&L owners, sales, engineering,

manufacturing, and marketing while reducing the resources

required for successful commercialization. Whether produced

in the USA or Asia, our experience is key to your market

success. CPC has been founded upon services designed to

help you where you need it most…Product Management,

Project Management, Sourced Products, Quality, Legal, and

Marketing.

Just call us to scope solutions for your new product launch.

Project Management ineffective for commercial launches?

Results weak following key account Product Line Reviews?

Purchase from Asia with unknown Quality and Logistics?

Wish to protect your ideas Legally?

Introducing…Critical Path Consulting, Inc.

A Case Study: Critical

Success Factors in New

Product Development

Success

inside

Solutions Menu

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Key Values / Contact

Information 4

New Product Success Factors

From: A Case Study of Critical success factors of new product development (1) Role of top management (2) High quality on execution (3) Focus on customers (4) Strong support for and empowerment to teams with a flat organization structure (5) Organize cross-functional project teams with strong project leader (6) Balanced, sufficient resources (7) Rewards and recognition to teams (8) On Time Development and launching of products (9) High-quality NP project teams (10) Retaining team members with relevant experience Bolded to indicate CPC key impact www.academicjournals.org/abjm ISSN 1993-8233

“The details are not the details. They make the product. It will in the end be these details that give the product its life.” - Charles Eames

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New Product

Development is a

collision of art and

science.

The black and white world of

Engineering and Manufacturing

meets the behavioral psychology in

Design, Marketing, and Consumer

Spending. The best ideas meet the

emotional aspiration of the consumer

opening their wallet…it’s the

execution that gets them to take out

their money.

You have invested in strong growth,

but may not necessarily have the full

capabilities to bring new products to

a successful commercial launch.

How do you increase the odds of

success? Address the “Critical

Success Factors” of New Product

Development to increase your

chances at success. CPC services

address 8 of the top 10 success

factors in new product development.

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Our services are crafted to plug in

where you have the greatest needs.

Select a single gap or multiple ones.

We will work together to assess

capabilities required so we can

agree on scope.

Our Project Management experience

will bring the right knowledge

together to plan the work and track

and act to execute the project on

time and on cost.

Engineering, Manufacturing, Quality,

Design, Marketing, and Executive

Leadership should be involved early

in the process to win.

Commercialization requires mundane

but ultra critical details such as

product information and messaging

in addition to merchandising and

promotional plans so a turn key

package can be presented to

customers at point of sale.

Together, we can help you achieve

your business’ goals. Select one or

more of our services today.

Critical Path

! SOLUTIONS ! Product Management - Generation Planning, Market Analysis, Profit Analysis, P&L Evaluation, Investment Requests, New Product Justification

Project Management - New Product Introductions, Capital Investment Execution, Gate based Project Tracking/Commercialization

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Sourced Product Execution - New product introduction with new supplier, Commercialization Process Management, Logistics setup, Asia sourcing specialty

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! TERMS !

Payments – Net 15 after invoicing for services rendered

Rate Rules – Hourly rate for Time only. Materials, costs to be invoiced upon delivery. This includes travel expenses, international call charges, expenses for in-scope materials.

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This menu provides the critical solutions offered to secure the success of your product launch. The most costly and tedious risks occur with decisions made within these steps. Work with us to scope your solutions today.

CRITICAL PATH CONSULTING, INC

1620 Meadowood Ln, Charlotte, NC 28211- Phone; 980-875-0911

Email: criticalpathconsultinginc@gmail.com

Quality - Quality process improvement, Root Cause Analysis, Design for Manufacturability and Quality, FMEA

Marketing – Consumer Insight Planning, Execution, Product merchandising for market success, Promotional Development, Messaging for New Product

Legal – Patent Process, Liability, Contract Development, Pricing Policies

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Your Business Solutions Partner

December 15, 2014

Key Values

- Needs-based resource flexibility

- Purchase products from Asia by

selecting your source, let us do the rest

- Improve National Account Product Line

Review success preparing with us

- Strong Product / Project Management

experience and focus for greatly

improved New Product Launches

- As we grow, consultants are being

added to expand our capabilities

Critical Path Consulting, Inc. Email Brandon@criticalpathconsultinginc.com Phone (980) 875-0911 Address 1620 Meadowood Ln Charlotte, NC 28211-4030

https://www.linkedin.com/company/ critical-path-consulting-inc

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Brandon Everett President