CHARTERED INSTITUTE OF MARKETING (CIM)

BACKGROUND:

Marketers belong to the Chartered Institute of Marketing (CIM). The CIM

sets 35 hours annual target and Chartered Marketers must complete

these number of hours a year.

The CIM requests that members record all their activities via the CIM

online CPD portal. Chartered Marketers must provide an annual CPD

submission documenting their development activities for the CPD year.

This ensures individuals skills and improve knowledge, and remain

current and effective as a marketing professional.

CPD can be any topic. Then the individuals simply record all the learning

and development activities that are undertaken over the membership

year and complete a short reflection on each one to highlight its impact

on your practice. Once the CPD year is completed each member will

receive a physical CPD certificate as tangible proof of the commitment

to ongoing development. It proves to current and potential employers

that each member is serious about maintaining their knowledge and

skills in marketing.

Marketing as a profession or sector is not regulated. Instead, individuals that are in professional

marketing roles may be a member of any of the below professional bodies where they may have

mandatory CPD requirements.

One of the largest professional bodies is the Chartered Institute of Marketing (CIM) which has a

global presence and thousands of individual members. CIM is widely known for its marketing

qualifications, and it's chartered marketer status which requires members to do 35 hours of

CPD annually..

CPD FOR MARKETERS W W W . C P D S T A N D A R D S . C O M | 0 2 0 3 7 4 5 6 4 6 3

A GUIDE FOR CPDSO PROVIDERS: 

CPDSO MEMBER EXCLUSIVE 

OTHER PROFESSIONAL BODIES 

The Internet Advertising Bureau (IAB)  is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners. They offer accredited CPDSO courses including:

Digital Marketing Essentials Digital Creative Solution Sales Digital Creative Sales Programmatic Essentials ROI for Digital Markets

IAB's Website linked here: https://www.iabuk.com/

DIGITAL MARKETING

The Institute of Direct and Digital

Marketing (IDM) is another institute that

expects it's members to undertake CPD.

Also requiring 35 hours of CPD to be

completed a year. 

The Institute of Practitioners in

Advertising (IPA) are another professional

body who have advertising and marketing

organisations and professionals as

members. The IPA's CPD scheme

encourages member advertising agencies

to provide development opportunities for

staff, across departments and disciplines. 

Here is a link to the IPA's CPD Framework: http://www.ipa.co.uk/framework/sections/cpd/cpdzone.aspx 

OUR TOP TIPS FOR TRAINING PROVIDERS SEEKING TO ENGAGE & TRAIN MARKETEERS 

REACHING THIS AUDIENCE:

PRINT - DIGITAL & MAGAZINES

LINKEDIN

 Here is a list of useful trade magazines that marketers read regularly.  As a provider, think about advertising or collaborating in an editorial, as this is an easy boost to your presence: 

Digital Marketing Magazine – Daily

Marketer Quarterly Magazine – 4 per annum

B2B Marketing – 4 per annum

A platform of groups for Marketeers are present on LinkedIn.

Visit https://www.linkedin.com/groups/  - Use the 'discover' tool to search

for groups discussing marketing.  Once you become a member, we recommend

posting and communicating regularly to introduce you and your training.  Over time,

you will become a trusted adviser, expand your network and will find that individuals

reach out to your for your expertise and training solutions.

Chartered Marketers are continually seeking CPD activities to satisfy their CPD requirements,

and can undertake CPD on any topic.  As a target delegate group, Marketers are easy to identify,

and training providers can easily build their connections and client base in this area: 

EVENTS - HANG OUT WITH MARKETERS...There is no better way to promote your accredited CPD provision, than meeting your potential clients in person.  We recommend using the following links to find events where marketers will be in attendance.   

Don't forget your business cards and get ready to network!

A article on the content marketing academy website lists all the best upcoming marketing conference: https://www.thecontentmarketingacademy.co.uk/best-marketing-business- conferences-uk-2018-review/ 

A list of marketing events in the UK:

https://cmalive.co.uk/best-marketing-business-conferences-uk-2018-review/

Digital Marketing Events all listed in one place;

https://www.silverbean.com/digital-marketing-events/

FINALLY, a CPDSO provider - Centaur Communications has a

great website covering everything "Marketing". 

check it out here.... https://www.marketingweek.com/

OUR SOCIALS:

Whilst putting this guide together, OUR CPDSO Experts undertook careful research.  Looking at articles on the web, and talking to our CPDSO community, it is clear that you need to pay attention to your marketing strategy as marketing to Marketers is not straightforward!!

We have curated the following articles to ensure you best position your sales and marketing strategies =

HOW TO GRAB THE ATTENTION & WALLET OF A CMO

 https://discoverorg.com/blog/video-selling-to-marketing-how-to-grab-attention-and- wallet-of-cmo/ - An IT solution, with a great overview of the 3 keys to effectively selling to the CMO plus a video on YOUTUBE. 

*Some of these articles are slightly dated, however their content still holds true.

BE CAREFUL WITH YOUR SALES TECHNIQUES...

HOW NOT TO SELL TO MARKETERS  https://hub.uberflip.com/blog/how-not-to-sell-to-marketers - A great blog with top tips on what not to do!

WHAT WORKS WHEN SELLING TO MARKETERS https://www.smartinsights.com/lead-generation/lead-generation-strategy/works- selling-marketers-b2b-infographic/ - A useful infographic and research whitepaper that uncovers what makes marketers buy.

Good luck with your marketing! We hope you find this guide useful: www.cpdstandards.com 0203 745 6463