The 10 Secrets For Staying Out of the

“C Suite” Black Hole

Vision:“We are the CPG Talent Network.”

Vision & Mission Statement

Mission:“Giving back, one person at a time.”

• The singular CPG career authority• We know the CPG space• Over 400 world’s top employers

… And Your Colleagues Agree:• 74,000+ registered professionals• HUGE community on LinkedIn™

(over 12,000 members)

Who We Are…And Why You Should Listen

What Clients Say About Us“I continue to be impressed by the goodwill and ethical approach that you and your team bring to the talent industry. It shows in the caliber of talent you attract and relationships you build.” Global Talent Acquisition, Hershey

“The value in the services provided not only make sense from a ROI perspective, but in the value of CPGjobs’ expertise in networking and as a valued colleague / partner.”

Mars, Incorporated

Our Clients:

What Professionals Say About Us

“There is truly nothing available like CPGjoblist…I have used over 15 sites and you havethe best and most pertinent jobs. Thank you for aGREAT service!”

“The main thing I like about (your service) is that you only list career positions with top companies. In my search, I used recruiters and newspapers, but my best opportunities came from you.”

- S. Howell

- B. Whatley

• High level jobs not plentiful• Traditional recruitment methods

irrelevant• Low visibility of positions at

your level• The economy has made it worse• Job boards are a black hole

for executive talent

Today’s Career Challenges: “C Level”

If you have been earning at least $130K you’re a “Big Fish!”

• Targeted, focused headline• Results oriented, bulleted• Keywords, not jargon• Standard typeface• Watch spelling and grammar• Get help!

Secrets of Survival for “Big Fish”

SECRET #1: HAVE A COMPELLING RESUME

• Google you• Mind your Ps & Qs online – its permanent!• Demonstrate your expertise• Develop your web presence

FACTOID: 86% of recruiters do a Google search on candidates before calling them; they reject 44% of them based on what they find. – Execunet, 2009

Secrets of Survival for “Big Fish”SECRET #2: THE INTERNET IS NOT AN “OPTION”

• It’s the night before the interview…do you know where your references are?

• Give references a detailed “heads up”• The more recent the better• Pull from multiple levels of engagement

Secrets of Survival for “Big Fish”SECRET #3: READY YOUR REFERENCES

• Know your personal brand story• Know your audience• Emphasize accomplishments that relate to the

position (what can you do for them)• Use current terminology and jargon • Rehearse

Secrets of Survival for “Big Fish”SECRET #4: INTERVIEW LIKE JOE ADES

• Send hand written thank you notes

• Telephone follow up: NO voice mail

• NO email

Secrets of Survival for “Big Fish”SECRET #5: MIND YOUR MANNERS

• LinkedIn™– ALL Fortune 500 are on LinkedIn– 65 million members in 200

countries– 1 new member every 60 seconds

• Networking and Expertise

• CPGpeople on LinkedIn

Secrets of Survival for “Big Fish”SECRET #6: IF YOU’RE NOT LINKED, YOU’RE “SINKED!”

• Research your target organizations AND…

• Understand the larger trends effecting the industry

Secrets of Survival for “Big Fish”SECRET #7: KNOW THE LANDSCAPE

“Whether you think you can do a thing or not, you’re probably right.”- Henry Ford

Secrets of Survival for “Big Fish”SECRET #8: EXPECT SUCCESS

“In times of change, learners inherit the Earth; the knowers find themselves beautifully equipped to deal with a world that no longer exists.”- Eric Hoffer

Secrets of Survival for “Big Fish”SECRET #9: LIVE TO LEARN

The Four “Ps” of Personal Branding:– Purposeful– Passionate– Powerful– Positive

…and an “S”– Strategic

Secrets of Survival for “Big Fish”SECRET #10: EVANGELIZE YOUR BRAND

• Big Fish are different from little fish• Privacy concerns• Access visibility issues• Traditional search

methodology often doesn’twork

We Can Help – Managing Your Transition

• Service for “C” Suite professionals ONLY• Prelaunch with the first 100 people who

contact us.• Built around feedback

from Big Fish like you!

CPGjobs for Big Fish

• Strict permission based opt-in• Personal account

management• Strict privacy protection

at various levels• Direct profile delivery to

clients at your request…the “anti-Black Hole”

CPGjobs Big Fish: FEATURES

• We understand today’s recruitment environment

• We’ve been teaching the “10 Secrets” to successful candidates for years

• We get that you’re different• When you need us, we’re here to help you

transition to a new “pond”• We’d like your help…

Summary

• The Law of ValueYour true worth is determined by how much more you give in value than you take as payment.

• The Law of CompensationYour income is determined by how many people you serve and how well you serve them.

• The Law of InfluenceYour influence is determined by how abundantly you place other people’s interests first.

• The Law of AuthenticityThe most valuable gift you have to offer is yourself.

• The Law of ReceptivityThe key to effective giving is to stay open to receiving.

The “Golden Secret”:The 5 Laws of Stratospheric Success*

* From ”The Go-Giver” by Bob Burg & John David-Mann

Questions?

We’ve got answers!

• Everyone gets 1 month of the CPGjobsBig Fish service package…FREE!

• 3 people will get 3 months FREE (drawing)

PLUS

• MENG members take 15% off CPGjobs Big Fish membership following the official launch!

We’re Giving “Big Fish” Away!

Thank You!