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CPP Branding

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CPP Re-Branding Initiative
17
Leah Walling, Director, Marketing Communications and Product Marketing CPP Re-Brand Be Better 2009-2012
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Page 1: CPP Branding

Leah Walling, Director, Marketing Communicationsand Product Marketing

CPP Re-BrandBe Better 2009-2012

Page 2: CPP Branding

2

Logo and Tagline

© 2012, CPP, Inc. All rights reserved

Page 3: CPP Branding

© 2012, CPP, Inc. All rights reserved 3

Print Branding Ads 2009-10

Page 4: CPP Branding

© 2012, CPP, Inc. All rights reserved 4

Tradeshow Signage 2009-10

Page 5: CPP Branding

5

CPP Catalog – 2011

© 2012, CPP, Inc. All rights reserved

Front cover with refreshed brand creative for 2011

Inside introduction page with refreshed brand creative for 2011

Back cover with ½ page TKI ad and refreshed brand creative for 2011

Page 6: CPP Branding

6

Print Ads – 2011

© 2012, CPP, Inc. All rights reserved

Certification advertisement with refreshed creative for 2011

FIRO Business advertisement with refreshed creative for 2011

Page 7: CPP Branding

7

Email Creative

© 2012, CPP, Inc. All rights reserved

CPP General Email Template 2011FIRO Business Email 2010

Sales Seminar Email 2011

Page 8: CPP Branding

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Email Nurturing Campaign 2010-2011

© 2012, CPP, Inc. All rights reserved

MBTI Certification Nurturing Email 1 2010-2011

MBTI Certification Nurturing Email 2 2010-2011

MBTI Certification Nurturing Email 3 2010-2011

Page 9: CPP Branding

9

Campaign Landing Pages – 2011

© 2012, CPP, Inc. All rights reserved

Certification Campaign Landing Page 2011

Q3 Webinar Followup Landing Page 2011

Page 10: CPP Branding

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eNewsletters – 2011

CPP Insider eNewsletter 2011 Career Insider eNewsletter 2011

© 2012, CPP, Inc. All rights reserved

Page 11: CPP Branding

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Product Onesheets – MBTI

© 2012, CPP, Inc. All rights reserved

MBTI Product Onesheet 2011 (front) MBTI Product Onesheet 2011 (back)

Page 12: CPP Branding

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Product Onesheets – CPI

© 2012, CPP, Inc. All rights reserved

CPI Product Onesheet 2011 (front) CPI Product Onesheet 2011 (back)

Page 13: CPP Branding

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Product Onesheets – FIRO Business

© 2012, CPP, Inc. All rights reserved

FIRO Business Product Onesheet 2011 (front) FRIO Business Product Onesheet 2011 (back)

Page 14: CPP Branding

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Cpp.com

© 2012, CPP, Inc. All rights reserved

www.cpp.com Homepage (2009) www.cpp.com Popular Products Page (2010)

Page 15: CPP Branding

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Certification Print Tri-fold Mailer – 2011

© 2012, CPP, Inc. All rights reserved

Page 16: CPP Branding

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Additional Collateral

© 2012, CPP, Inc. All rights reserved

ASTD Print Postcard Mailer 2009

iStartStrong Research Report 2011 (front cover)

CPP Catalog 2011 MBTI Multi-Product Advertisement

Page 17: CPP Branding

Thank YouFor More information:

Leah WallingDirector, Marketing Communications

and Product [email protected]

650.623-9291

www.cpp.com

MBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.


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