2. The United Nations Stands Up Against Poverty 3. United Nations: Stand Up, Speak OutWE CASE STUDY: NEED The United Nations (UN) engaged Waggener Edstrom Worldwide (WE) to provide global digital strategy, social media counsel and public relations consultancy in support of the UN Millennium Campaign's "Stand Up and Speak Out" event on October 16-17, 2007. The UN needed to create awareness and generate interestfor an event designed to highlight and reinforce the pledge made by governments from 189 countries to the Millennium Development Goals, specifically to work toward the eradication of poverty worldwide by 2015. APPROACH Global scope demanded an innovative approach to unifyingaudiences across the world via their individual Internet engagement points. Given the variety of mediums and 30-day timeline, WE drafted an integrated communications plan, vested in top social media opportunities, that was strategically and quickly executed. 4. Approach
6. SEO: Google Ads Stand Up Against Poverty Stand Up and end extreme poverty. www.StandAgainstPoverty.org 7. Blogger Engagement 8. Digital Press Releases 9. Online Video: YouTube 10. Online Video: Ustream.TV 11. Social Media: Twitter 12. Social Media: Twitter 13. Social Media: LinkedIn 14. WE Stood Up! San Francisco, CA Seattle, WA New York, NY Portland, OR Austin, TX 15. Video Case Study: UN Stand Up, Speak Out 16. The United Nations Stands Up Against PovertyWE CASE STUDY:
17. How Do I Get Started?
18. Sarah Russ Vice President and General Manager Austin Waggener Edstrom Worldwide 1 512 527 7019[email_address]
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