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Understanding Social Media Creating Public Relations Strategies Workshop courtesy of Humber Public Relations For CPRS & IABC What’s with the dog?
| Date post: | 17-Oct-2014 |
| Category: |
Education |
| View: | 902 times |
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Understanding Social Media
Creating Public Relations Strategies
Workshop courtesy of Humber Public Relations
For
CPRS & IABC
What’s with the dog?
Today’s Agenda
1. Welcome & Introductions
2. What is Social Media?
3. Social Media Strategy
4. Social Media & Public Relations.
User name : prccprPassword : Dashing77
Connecting through Twitter:
@MichaelCayley@MemeticBrand
#humberPR, #CPRS, #IABC, #IABC10#PR
www.humberpr.ning.com
Social Application Overload
“Like drinking from a fire hose”
social network applications
blogs
RSS
RSS Readers
Podcasts and Vlogs
Wikis
Forums
Content Communities
micro-blogging
links and trackbacks
Can’t we just go back to basics?
What do you think social media is?
At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different.
Key Messages from McLuhan
Be honest.
How do you feel?
Key Messages from McLuhan
The medium is the message.
This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
PR 2.0
Optimizing for social capital
IntrinsicIndividual Assets
Information FlowInfluenceSocial CredentialsReinforcement of IdentityRecognition
ExtrinsicCollective Assets
TrustNetwork StructureReputationAuthoritySanctionsCulture
Who will lead the change?
Listen
Influentials?
Visibility - Findability
Social Etiquette
Altruism
Ego & Power
Giving up
Control?
Gaining
Control
Four Senses of Identity
Social Footing
Four Senses of Identity
Role
Four Senses of Identity
Mismatch of Roles
Four Senses of Identity
Achieved through Story Telling
social
sexual
.
professionalreligious
personal
privateethnic
political national
cultural
gender
The 5 Things About Me Meme
culinary
Key Messages from McLuhan
“Narcotic numbness”
Citizen Marketers
Paul Revere’s Ride, 1775
• Connector
• Maven
• Sales person/charismatic Malcolm Gladwell, The Tipping Point
Henry Wadsworth LongfellowPaul Revere’s Ride, 1860
• inaccurate
• perception becomes reality
• creates a myth
Broadcast vs. Social Media
Filter then Publish
Publish then Filter
The Goal
loyalists
contributions
Every company a media company
an unconference at work
Thank you!
michael cayley
@memeticbrand
@michaelcayley
www.socialcapitalvalueadd.com
www.memeticbrand.com
Sources in order of appearance:
http://www.itechnews.net/wp-content/uploads/2008/03/barack-obama-mosaic-portrait.jpghttp://thepaisano.files.wordpress.com/2008/06/firehose.gif http://www.theequitykicker.com/wp-content/uploads/2006/12/emergence.jpghttp://www.onlinesocialnetworkssite.com/images/social-networks-logo.jpg http://1.bp.blogspot.com/_djOrIbHcueI/RwK3HidWSyI/AAAAAAAAAOI/OZARiosnWjo/s200/blog_logos.jpghttp://www.cla.ca/divisions/cacul/regenerations/uploaded_images/feed-readers-744588.gif http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg http://smartblogs.com/socialmedia/files/2009/04/forums-300x299.jpg http://www.webadvantage.net/wp-content/smm-logos.png http://www.shoutmeloud.com/wp-content/uploads/2010/01/wordpress-trackback.gif http://aplng.la.psu.edu/ling001/myths/intro/critical-thinking-cartoon.jpg http://www.terraspiritus.com.au/images/engage_image.jpg
