Cr Josh Wilson

ChairpersonEconomic Development Working Group

Fremantle Economic Development Strategy 2011-2015

Project delegation

To deliver an economic development strategy that identifies short, medium and long term actions to grow Fremantle’s economy, with a focus on increasing employment and the diversity and number of businesses in Fremantle.

Members

• Cr Josh Wilson (Chairperson)

• Mayor Brad Pettitt• Cr Dave Coggin• Bart Houwen• Henty Farrar• Murray Slavin

• Ra Stewart• Peter Nolin• Trent Wood• Chris Lewis• Kelsie Johnston/Bob

Hewitt• Phillip Livingstone

Methodology

• Undertake qualitative and quantitative research about Fremantle’s economic structure and performance

• In particular, review key issues relating to the changing economic structure; retail mix; integration with a key industry and educational institutions; identifying new and emerging niche industry sectors; developing a viable office accommodation etc;

• Undertake comparative analysis of Fremantle’s competitors and peers.

Commissioned studies

• Fremantle retail model plan 2010• Drivers of activity centre development in the

Fremantle CBD• Targets for commercial office development in the

Fremantle CBD

Strategic plan

Economic development strategy

1. Economic development leadership and collaboration

2. Urban form and infrastructure

3. Business capability and capacity

4. Marketing

1.1 Fremantle economic partnership

2.1 City centre planning scheme amendment

2.2 Additional retail space

2.3 Fremantle union

2.4 Wayfinding and place making

3.1 Business improvement district

3.2 Fremantle Visitor Centre

3.3 Creative city

4.1 Collate and disseminate