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Crafting the brand positioning part 2

Date post: 19-Mar-2017
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Crafting the Brand Positioning John Rocky Leona
Transcript
Page 1: Crafting the brand positioning part 2

Crafting the Brand Positioning

John Rocky Leona

Page 2: Crafting the brand positioning part 2

Outline

• #BeDifferent

• #Heart+Mind

Page 3: Crafting the brand positioning part 2
Page 4: Crafting the brand positioning part 2

#BeDifferent: Brand Differentiation in Achieving

Competitive Advantage

● Employee ● Channel

● Image ● Image

Page 5: Crafting the brand positioning part 2

#Heart+Mind=EmotionalBranding

Page 6: Crafting the brand positioning part 2

#EmotionalBranding

Page 7: Crafting the brand positioning part 2

Three Traits of Emotional Brands

● strong people-focused corporate culture

● distinctive communication style and philosophy

● compelling emotional hook

Page 8: Crafting the brand positioning part 2

Analyzing Potential Threats from Competitors

Page 9: Crafting the brand positioning part 2

Crafting the Brand Positioning

John Rocky Leona


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