CRAFTING THE RIGHT PERSONAS Jason Li hongkonggong.com

Introduction

What is a persona?

Let’s build a persona 1: research

Let’s build a persona 2: create

AGENDA 2

0:10

0:30

0:40

0:40

YOU HAVE 1 MINUTE…

INTRODUCTION 3

My name is…

I’m here today because…

My name is…

I’m here today because…

My name is…

I’m here today because…

My name is…

I’m here today because…

My name is…

I’m here today because…

My name is…

I’m here today because…

4 WHAT IS A PERSONA?

Nope.

http://www.forbes.com/sites/louiscolumbus/2013/03/29/personas-are-the-future-of-enterprise-apps-lessons-learned-from-scribe-software/

5 WHAT IS A PERSONA?

Better…

http://wiki.fluidproject.org/display/fluid/Persona+Format

6 WHAT IS A PERSONA?

Yes.

Left: http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience

Right: http://www.ux-lady.com/diy-user-personas/

STORY TIME WHAT IS A PERSONA?

1. Strategy consulting for social network giant 2. Sci-fi video of personas in five years 3. Research and design for an online TV company 4. Product consulting for financial services startup

8 LET’S BUILD A PERSONA 1: RESEARCH

YOUR PRODUCT & MISSION To make a web and/or mobile service to help people learn more about software design and development

PERSONAS? You don’t know your target audience very well. Your company has completed a small survey that shows there’s a demand, but they don’t know what the product should focus on.

SAMPLE QUESTIONS TO ASK What’s your name? How old are you? Married with kids? Pets?

What did you study in college? Do you have any professional accreditations?

What do you do at work?

What do you do in your free time?

Where do you find out about design and development right now? When does this happen?

Are there other people who you do this with?

When was the last time you learned something and felt great about it?

When was the last time you got stuck?

What’s the ideal vision for what you would do with knowledge of design and development?

WE WILL BE HANDING OUT POST-IT NOTES SHORTLY…

9 LET’S BUILD A PERSONA 2: CREATE

http://rosenfeldmedia.com/blogs/mental-models/the-lightening-quick-method/

DEMOGRAPHICS MOTIVATION

TOOLS & SKILLS QUOTES

HABITS

RELATIONSHIPS

ENVIRONMENT IDEAL SOLUTION

PSEUDONYM

LET’S BUILD A PERSONA: SHOW & TELL 10

Q&A

HOW WOULD YOU USE PERSONAS IN YOUR PROCESS?

CRAFTING THE RIGHT PERSONAS

12 CRAFTING THE RIGHT PERSONAS

http://strangeloscopic.blogspot.hk/2012/04/that-all-folks-pour-linstant.html Jason Li hongkonggong.com