Watt-Creative.ComCraig Watt

Jack Daniels holiday traditions campaign 2014. Designed in Photoshop and Indesign to scamps over 3 days.

Slazenger’s Wimbledon campaign, designed to highlight the unique relationship that Slazenger has with the event. The key artwork is a fabrication composed in Photoshop to make the viewer question if the ball is going to be in or out. This won ad campaign of the week in retail week.

Team Sky vinyl wrap for the Sky Studios experience at the O2 arena. The Imagery is a composite that has been retouched to make it on brand for team sky and then up scaled to cater for the huge size of the print job.

Retouching of a campaign visual of a cobble road photo shoot were the client decided more road was needed. To create same worn cobble effect with perspective then blending it in to the original image. 3 Days Photoshop

Shimano campaign key visual in use first we have the original visual to be used uncropped and second we have the retouched visual for cropped in applications. Both have a clean graphical look and feel that allows the piece to breath.

Key artwork visual to pitch to client placing the runner on the running machine within the apartment and in front of a reflective wall. The concept is that the running machine makes you compete against yourself. So in this concept we have the mans reflection looking back at him as if he was running beside himself.

This retouching job for a agency pitch to win work from Liberty London. The main challenge on this project was to preserve the bus detail and depth of field from the light and shadows. This was approximately a days worth of Photoshop.

Lead designer of promotional campaign night ferrys relating to the Rugby World Cup.Initial project to create the look and feel ran over 2 weeks.Image composed and retouched in Photoshop and Illustrator.

Initially rename and re-brand project to relaunch quarterly tourist magazine. Developing the brand to emulate bold magazine culture in a mast head style. The design of cover and page layouts for brand consistency.

Design of new collateral to support a Schweppes sub brand Nordic Mist which covers the Spanish market. The aim was to create a quality look and feel.

Design of a “loo door” poster for Dave Gormans new show. Produced over 3 days looking at the concept and composition to give the graphics depth of field for visual impact.

Jonathan Creek, VOD web tiles for BBC Worldwide. Design of a range of Digital executions for different shows across a range of different size web tiles for the worldwide market.

Design of a range of E-mail, headers and footer’s for BBC Worldwide. Designed quickly within the relevant branding in 1-2hr. Composed with Photoshop and Illustrator.

Exhibition stand for the BBC Worldwide and World News at APEX. Week long project dealing with all element of the project including conference call meetings with the project managers, production and end fabricators.

Audi A6 4 page wrap for The National Business Review.Created to supplied specifications, and composed in Indesign. Images tweaked in Photoshop to ad depth and contrast.