Opportunities in Video

Video: Young Market starting to Mature

Some of the major tech providers:

Adap.tv – 2006

Brightroll – 2006

LiveRail – 2007

SpotXchange – 2007

In comparison:

Doubleclick – 1996 à 2007 bought by Google

Video is no longer a “buzz” word.

Major Tech providers “out” of the Market

Big players (Google, Facebook, AOL, RTL) taking positions

What now?

All  these  changes  have  marked  the  end  of  a  phase  but  the  start  of  a  new  one  where  new  players  have  to  take  the  stage.  

1.  Opportunities during consolidation

2.  Current “Demand”-focus

3.  New Media and New Media

New Opportunities?

1. Opportunities during consolidation

Shifted interests in major tech providers?

Politics or strategy before Business? What market model do they have in mind?

Market concerns?

Where is the Data going? Walled Gardens? Too much dependency on Google/FB…?

The  opportuni8es  are  there,  from  new  DSP/SSP  pla?orms  to  technologies/services  that  reduce  dependency  on  the  majors.    

2. Current “Demand”-focus

Tech companies appearing around the advertiser/agency

Data Quality / Viewability Fraud detection …

Problems in the Publisher side

Low fill rates (Lack of demand? Technology issue?) Yield optimisation Publisher “certification” …

New  Tech  companies  around  Video  are  very  much  Demand-­‐focused  while  there  are  also  important  issues  to  solve  in  the  Publisher  side  of  the  business.  

3. New Media

Video is still maturing, with many new things still to come. Are current formats completely developed?

Pre-roll (Mid, Post) In-banner Video In-Article

Mobile & Tablets? When will it take-off? Will their UI uniqueness provide something to the video market?

TV!

Budgets shifting.

There  are  many  things  to  come  and,  specially,  a  big  money  injec8on  that  will  come  from  TV  shiFing  its  budgets  to  online  video.  

Thank you for your attention! José-Luis Núñez Operations Director & Head of Video T: +34 954 98 08 48 Email: joseluis@creafi-online-media.com

@jlnunezfv

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