Co-Designing CRE Strategy

Mark Bradshaw

DirectorProperty & Workplace Consulting

Capita Property & Infrastructure

Network RailBBC Thales UKCIMA Sheffield CC

Participatory design (now often co-design) is an approach to design attempting to actively involve all stakeholders in the design process to help ensure the result meets their needs and is usable.

The term is used in a variety of fields as a way of creating environments that are more responsive and appropriate to their inhabitants' and users' cultural, emotional, spiritual and practical needs.

https://en.wikipedia.org/wiki/Participatory_design

Co-Design – Developing CRE Solutions

Does the Business Want to Engage in Co-design?

90% of employees believe that decision-makers should seek other opinions before making a final decision, yet 40% of employees believe that decision makers “consistently failed” to seek another opinion.

Co-design – Capturing the Businesses DNA?

….If I'd asked customers what they wanted, they would have said “a faster horse”

Henry Ford

Business is Complex

Workplace

How does the CRE Function

respond to this ?

Work Process

People Technology

Key Components: The DNA of a Business

Customer / User

Leadership

Culture &Values

Brand &Identity

Workforce

Business Systems &

Process

BusinessStrategy

Product /Service

Sponsorship

Delivery

Discovery

Design

Realise

OwnershipMaintain

Bus

ines

s O

pera

tion

CR

E Function

An Integrated Approach

Establish Clear Governance

Understand the ‘as is’

• Workplace Utilisation

• Workplace Effectiveness

• Workforce Data

• Travel / Location Data

• Policies, Standards, Strategies

Capturing Business Requirements

Business Process: Activity Based Working

Communication and Engagement

•Make expectations and outcomes clear

•Establish open dialogue to establish trust

•Be clear about what is not changing

•Use face to face, digital and hard copy mediums

•Share knowledge and experience

•Engage staff in the process of change

Some Final thoughts…….

If only……

Workplace

Work Process

CRE People

Technology

We should embrace Co-Design with the business across all

activities and key decisions within CRE.

I hope you agree; it is their workplace after all !