+ All Categories
Home > Mobile > Cream - Cash in on the crowd! -

Cream - Cash in on the crowd! -

Date post: 02-Dec-2014
Category:
Upload: hajime-hirose
View: 109 times
Download: 1 times
Share this document with a friend
Description:
C.R.E.A.M is the first mobile app that utilizes crowdsourcing to instantly give you feedback about your upcoming purchase.
13
Informed pricing decisions You work hard for your money. Let CREAM help you spend less of it. Leverage the Crowd
Transcript
Page 1: Cream - Cash in on the crowd! -

Informed pricing

decisions

You work hard for your money. Let CREAM help you spend

less of it.Leverage

the Crowd

Page 2: Cream - Cash in on the crowd! -

ProblemAccess to real-time information for purchasing decisions

Millions of purchases happen every minute, but how do we know if we are getting a good deal? Wouldn’t it be nice to know

you could walk another 500ft down the road and get the same item for 20% less?

Page 3: Cream - Cash in on the crowd! -

SolutionNOW YOU CAN WITH C.R.E.A.M

C.R.E.A.M is the fi rst mobile app that utilizes crowdsourcing to instantly give you feedback about your upcoming purchase.

C.R.E.A.M

Page 4: Cream - Cash in on the crowd! -

How It WorksLet C.R.E.A.M help you shop smart to ensure you get a great deal

We make your life easier in 3 easy steps:

Snap a photo of what you are looking to buy

Enter in the price of the item

Then post the question

That’s it! Instantly, you will start getting feedback from other users that will help you determine if your getting a good deal.

Page 5: Cream - Cash in on the crowd! -

Real-Time ResultsAs users start voting and providing feedback, you will start receiving

real-time results. A user can just tap “Good Deal” or “Bad Deal” and you will start to see the analytics change.

Page 6: Cream - Cash in on the crowd! -

Business Model

Revenue generated from advertisers when users complete pricing surveys.

As we generate and store millions of prices for products we will resell data to large research companies and brands.

Real-Time analytics for major brands on how their prices compare globally.

Page 7: Cream - Cash in on the crowd! -

Market Size

MEALatin America

Asia Pacifi c

North America

Europe

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

26.7

30.733.1

29.531.2 32.7

34.235.9

37.639.5

Global Market Research Size $35bn (APAC 20%)

Online Research Accounts For 27%

Reve

nue

($bn

)6.1 6.9 7.2 7.4 7.8 8.5 9.4 10.3 11.3

2007 2008 2009 2010 2011 2012 2013 2014 2015

Market Share(%)

20 21

24 24 2425

2627 29

Page 8: Cream - Cash in on the crowd! -

Market Size

4% Postal

12% Face to face

14% Automated digital/electronic

15% Telephone

22% Online quantitative

1% Online quantitative

1% Online traffi c/audience

16% Other quantitative

8% Other quantitative

7% Other

Online Quantitative is 22%= $7.7bn

$7.7bn

$9.5bn

$35bn

Our Addressable Market $1.4bn

$1.4bn

Page 9: Cream - Cash in on the crowd! -

Competitive Analysis

Ability to Upload Photos

Analyze Pricing Analytics

Ability to Ask Questions

Track Location of Users

Real-Time User Analytics

Worldwide Pricing Data

Askem Mint Instagram Cream

Page 10: Cream - Cash in on the crowd! -

Data Model

Following

# of postsRe-post’ed

Favorite’ed Listed

Followers

C.R.E.A.M

A) U

ser

C) Geo

D) Topic (#)

Pricing across world-wide locations

By # of post with this # tag

Ranking See C) Geo

Trending

3) Infl uence

4) Behavior

Engagement New vs. Returning

Launching app

Commenting

Posting

Favoriting

Trending

Frequency/Recency

Good Deal

1) InterestsBad Deal

PriceCommented?

Commented?

Categories

Categories

Price

2) DemographicMarital Status

Age

Gener

Income

Religion

Race

Location

C) Answered/Posted from

By Infl ucencer

By Countries

By Price Range

Ranking/Map

By Languages

By Specifi c #

B) Question (Price, Location, Object)

By PriceBy # of responce By # of comments

Trending

Categorised (object)

See C) Geo

Ranking

Page 11: Cream - Cash in on the crowd! -

Sample Data

Malaysia

USA

Japan

England

China $0.80 $2 $1 $1,200

$3 $6 $7 $800

$1 $3 $8 $700

$2 $3 $3 $650

$2 $5 $2 $600

As you can see below, prices on the same items vary all over the world. Over time, our advanced analytics system will collect real-time prices on thousands of items and organize the data for resale.

Page 12: Cream - Cash in on the crowd! -

Team

Chief Executive Offi cer

Hajime Hirose

Hajime is a seasoned technology entrepreneur with more than 18 years of mobile and Internet experience spanning Japan, China, the USA and UK. As CEO he determines the company’s vision and strategy. Prior to founding BuzzElement, Hajime was Vice President of the Software and Services Group at Pactera and was general manager of their Shanghai and London operations. He started his career at Microsoft HQ in Redmond.

Chief Technical Offi cer

Yosuke Kimoto

Yosuke is responsible for translating BuzzElement’s vision and design into practical software solutions. He is passionate about discovering new technologies and tracking digital and social media trends. Yosuke has rich and deep experience of computer architecture and mobile/web technologies, having begun his career as a software engineer at Fujitsu.

Chief UX Offi cer

Yoko Aoyama

Yoko is head of UI/UX at BuzzElement and has over 10 years of experience in creating inspiring online experiences. Previously a visual designer at GMO and Clisk, Yoko brings a unique skill set of design and information architecture to the BuzzElement team. She also provides broad international business experience and deep cultural know-how from time spent in the US, Australia, Thailand and Japan.

Advisor

Jeff Xiong

Jeff Xiong, Co-Chief Technology Offi cer, joined Tencent in 2005. He was responsible for product strategy planning of the overall platform, new product innovation, research and development of core technologies, and management for engineering excellence. Jeff has been responsible for research and investment in Internet technology innovation and forefront of the industry development trend since May 2012. Prior to joining Tencent, Jeff worked at Microsoft for nine years in Internet Explorer, Windows and MSN product groups. He was founding director of MSN China Development Center.

Page 13: Cream - Cash in on the crowd! -

Thank youfor your time!

Please feel free to contact me with any questions or comments.

Hajime HiroseCo-Founder/CEOEmail: [email protected] Phone: +60.10.213.9430 Website: www.buzzelement.com


Recommended