BizzyDesk’s Vision

Create a leading consolidated system for SMB

allowing the creation of effective on-line meetings

on the web that include:

Real Time High Definition Content Presentation &

Sharing

Set Expectation – Talk “Live” to attendees in

seconds

Online Deal Closing – present, collaborate, sign

contracts

Easy, Intuitive User Interface with NO

INSTALLATION !

Filling online docs together using a “Smart Form”

Engine

BizzyDesk used by a realtor

Keren MendelWeb 2.0 Concept Designer - (Co-Founder)

Specializing in consultation and implementation of rich User Interface, Keren has pioneered user- experience processes for a variety of businesses that focus on an advanced and interactive web presence. In addition Keren headed the customer services at Maspick and Isracard’s (Israel’s leading credit card company) Authorization center.

Dima Ulich CTO (Executive Partner)

An expert in designing, developing and distribution of RIA based online, with high volume traffic platforms. Dima holds extensive experience and hands-on capabilities on several advanced technologies such as flex, flash, java, php and others. Former application and technical team leader, Dima is a leading expert in analytical databases and conduction of market researches on pharmaceutical Russian market.

Experienced Management Team

Danny Mendel IT Veteran – Web 2.0 Specialist (Co-Founder & CEO)

With 14 years as an IT Professional Mr. Mendel specializes in consultation and implementation of CRM and Business Intelligence systems, assisting enterprises to adopt new technologies and integrate them with their core services. Danny is an Israeli IT market veteran who worked in a variety of different sectors such as banking, financial institutions, military, hi-tech, internet, and with online web services.Owner of the popular finance site Maspick (www.maspick.co.il) that provides financial content and a variety of services

for the wide audience. Topics covered include taxes, mortgage, long term investments and pension products. Expert on CRM systems and development of web-based financial solutions, Danny is a leading consultant for most large national banks and investment banks in Israel, and is an expert on dot.net and web2.0.

Monthly Subscription Fee

• Vary based on Storage needs

• In-Line meeting communication via Paid services : VOIP, fax and SMS

Distribution to SMB• On-Line

• Affiliate Program

• VoIP Phone Companies

Marketing• On-Line

• Viral by users

• Referral rewords

Simple Business Model

State of the Business

Can support up to 1000 concurrent users

Hosted @ Amazon EC3, SC3

Beta system in place

Unique user interface design

Design patent

Covers what normally require 5 systems

Security

No installation required

Scalable system architecture

Competitive Advantage

Present.io (by drop.io) Do not covers all presentation

needs One way presentation You don’t see the presenter’s

desktop, only the files he chooses to show

unfortunate because demos often default to the browser.

Competition

Webex Expensive Requires Installation for presenter

& viewers Not working with all browsers

Acrobat.com Not easy to use

Market Size (US)

$886.2 Million (2007)

30% Annual Growth rate

Expected to Reach

$2B in 2010

Pro Forma

Revenue Projections

Cash Flow

Investment Needs & Exit Strategy

50%30%

20%

R&D

G&A

Investment

Sought investment: $1M-$2M

Head Count: 4

Break Even after 2 years

Exit Strategy

M&A to a growing VoIP service provider

UI Samples

Main Desk

U I S a m p l e s

Search Results

U I S a m p l e s

Upload Files

U I S a m p l e s

Sharing PDF

U I S a m p l e s

Sharing Movie & PDF

U I S a m p l e s

Sharing PDF & Video Chat

U I S a m p l e s

Video + IM Chat

U I S a m p l e s

Development Plan

D e v e l o p m e n t P l a n

Architecture & Technologies

BizzyDesk's design architecture is based on several modern technologies blended together such as: Adobe FMS3 for streaming videos, A/V conferencing and controlling real-time synchronization using fast RTMP protocol with efficient binary object serialization. FMS servers will be extended to support network of servers holding large number of sessions, while distributing burden using Adobe known "edge" technologies.

Post Processing/Application servers will be developed using Java based servers and will be responsible for querying, accessing and indexing user data and content. Open data storage will be used to hold terabytes of organization documents and media files with managed redundancy and high availability capabilities. Client side will be developed using flash pure AS3 embedded into html pages.

BizzyDesk functionality wrapped into small flash applications will be running as one of the following patterns: a stand alone process running embedded within regular web pages or as dynamic on-the-fly module loaded from the main call center application, step ahead revolution with how flash applications developed and distributed currently, this new architecture is resulting with minimal loading time, quick response time, also designed to use smart cache manipulation for smoother UI experience.

BizzyDesk will reassure high availably using periodically overall system load balancing and redundancy.

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Layout ManagerPowerful content engine responsible for accurate, fully scaled, and converged content presentation for participants working on remote desktops with different OS and resolutions environment, providing several presentation modes such as full screen, zoom in & out, one or two pages presentation for documents, media widgets and Audio/video, in addition to textual chat conference component positioned into multi tab display. The manager provides digital “TV like Effects” and smooth animation (60 fps).

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Sync ManagerBizzyDesk’s Patentable Synchronization Manager is responsible for almost real-time coordination of different remote meeting members. This manager features different types of content tracking modes including: read, view & drag for flexible manipulation of content types in efficient ways never seen before. The manager uses sophisticated time slot queues which effectively neutralize and overcome bandwidth and latency issues. In addition it features history capabilities for new joining members, serving its clients according to their permissions and determined roles.

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Clipboard ServicesClipboard Services provide the representative an access point to its private repository of documents and media files with easy and intuitive GUI. Existing library files can be accessed instantly anywhere at any time, while new files can be uploaded by any permitted member at any given time within the meeting itself, reviewed or manipulated by the reps and finally shared with others in a convenient way, which is similar to working with personal folders on a PC environment (for instance: dragging files into display container). The Clipboard provides a cool feature called “feeds” which organizes different types of files with common purpose for efficient meeting streamline.

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IM GatewayBizzyDesk is going to support multiple instant massaging networks, including MSN, YAHOO & ICQ/AOL using special Jabber installment gateway. This module will leverage the business working environment by offering operators to communicate with their colleagues/customers via popular messengers.

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Library & Document ManagementBizzyDesk will provide powerful library management functionalities such as: files upload, document and media convert into flash objects, store, index with free text search and quick access and many more. Library module will be the main organization repository including important paper work such as contracts, purchase orders, catalogs, presentations, pictures and movies for sharing with clients on a daily basis. Library database will be used to share files between operators due to their permissions and set of rules and classifications. BizzyDesk design to support popular formats like: MSOffice family, Acrobat PDF, range of popular media files and movies, all converted into displayed and shared flash objects.

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WebsiteBizzyDesk corporate web site is the company face and contain the following components:1. Starting Page – Features list, news, pricing plans, talk now with rep (future roadmap download for client version, FireFox add-on, FaceBook etc), give feedback.2. Operator Application - Secured login web page used as the main Call Center application.3. Admin Modules - Embedded into several web pages to managing organization data, banner customization and branding, configuration and many more.4. Technical Information: Q&A, trouble shooting.5. Marketing Materials - product specification, pricing, plan packages (BizzyDesk for personal usage/business), case studies, customer stories, demos, recommendations.6. Blog and Forum – to receive and send message from/to BizzyDesk team to the market about ideas/suggestions/recommendations/thoughts.7. Press releases and public relationship Announcements including Hot news. 8. Talk to BizzyDesk reps online for product demonstration via BizzyDesk platform.9. Developers API – Join partner program, online SDK documentation.10. About Jobs, contact us, strategic business partners plan detail, privacy Policy, copyright FQA and all ordinal website stuff.

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Auth/Login/Tickets Services BizzyDesk provides a secure platform with granular permission model, in accordance to the organizational hierarchy. BizzyDesk authenticate its users and subsequently provides roles and capabilities to selected administration configurable databases. BizzyDesk is designed to provide its client a robust framework which acknowledges the different activities and functions performed by operators, business managers and IT administrators for optimal usage of this unique platform.

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Multi Rooms SubsystemBizzyDesk introduces multi session working model similar to sophisticated and modern call centers that helps business online staff address several concurrent sessions at the same time, while leveraging the business responsiveness and quality of service (QOS). BizzyDesk “per operator communication centers” methodology provides an effective way for every operator to manage simultaneous meetings solely by themselves, or invite colleagues to host/lead specific meetings. BizzyDesk Multi Rooms Subsystem provides the means to handle a successful client experience by responding to incoming online leads instantly while minimizing overheads related to meeting schedules which is a key factor to losing potential clients over the Web.

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Video ComponentBizzyDesk provides a useful feature to share media files among participants. Using the sync capabilities introduced by the platform, video movies can be played, paused and stopped on all remote desktops at the same fraction of time with a single operator click.

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Account/Business ManagementBizzyDesk manages its business units such as declaring objects like operators, departments, permissions and their relationship. The module helps organizations to declare their hierarchical employee tree and every operational aspect which belong to the meeting such as: filling forms, wanted Web pages to track audience and generating html tags for inject in the WebPages itself for activating meeting banners for online visitors on the business website.A great focus will be held towards providing a flexible yet intuitive customization & branding to match components such as: visitor’s popup messenger, chat button, start chat form fields and system messages, to their websites color scheme and style. This enables businesses to operate BizzyDesk’s platform in a matter of minutes with full satisfaction.

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Invite to MeetingBizzyDesk is a robust and open conferencing platform, which easily handles multi meetings with multi participants per each meeting. With a single click a sales rep can invite other operators and/or clients into existing meeting using a message sent by e-mail, instant messaging or internal notification system (for operators).

D e v e l o p m e n t P l a n

Camera & video ConferencingThe platform provides multi video conferencing as one of its prime communication forms. The camera component utilizes advanced webcam configuration such as frames, volume, microphone gain, and connection type. Video conferencing will be leveraged using detection of flash 10 with its P2P abilities and the new sound codec, which will reduce bandwidth taken from server side and will increase quality of service with clients satisfaction.

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Whiteboard ActivitiesBizzyDesk provides the presenter and/or meeting participants a “Setup Box” of collaboration visual tools (i.e. annotation, drawing and markers) in simple & useful whiteboard, providing a better way to share information among participants.

D e v e l o p m e n t P l a n

Meeting Request (Pull)Businesses will invite online visitors on their websites to meet a representative in real-time using a ‘meet me’ active banner generated by BizzyDesk’s tags system.

Sync Manager

Clipboard

Multi Point Video

Whit Board

Library Manager

Operations manager

Service Provider Tools

Interactive Forms Editor

Contact Information

Danny Mendel, CEO

Phone: 972 – 54 – 7782557E-mail:

danny.mendel@bizzydesk.com