2. KEY POINTS REQUIRED Internet Google AdSense Online survey
Ghostwriter or freelance writer PayPal Blog (optional)
Copywirter
3. INSTRUCTIONS PLANNING AN EBOOKInternet Use a mix of
creativity and business smarts and create an eBook that people
would want to read. Use keyword search tools to find out exactly
what subjects people search for online. Choose at least 20 subjects
that are the most marketable and typically get at least 30,000 to
50,000 hits a day. Whittle the list to a few by using the criteria
of uniqueness and whether the topics are saturated on the
Internet.Google Adsense Sign up for Google AdSense. Create a
one-page website with a survey asking what people think of your
eBook idea or what they may want to see. Google AdSense helps bring
traffic to your survey site by placing ads on the page that pertain
to your website topic. Eventually, you will use this to get
visitors to your eBook site.
4. CREATING THE EBOOKOnline survey Study the data on your
survey after just a few days and start to create your eBook using
any word-processing program. Keep the book under 40 pages and on
topic to keywords you researched earlier.Ghostwriter or Freelance
writer Hire a ghostwriter after writing a few of your own eBooks
and selling them independently through eBay or your website. Once
you start turning healthy profits, it is best to have other people
do the writing. Look for bargain ghostwriters and general content
producers through outsourcing sites such as RentACoder. You can
advertise your eBook project there and get bids from freelance
writers. Request use of SEO, or search engine optimization, in your
eBooks. This means your eBooks contain keywords that enable the
books to place high on search engines such as Google.
5. MARKETING Start selling your eBooks on your website using
Google AdSense. If you paid attention to trends and start offering
multiple eBooks on a weekly basis, you could be selling many of
these and turning in big profits.Set a PayPal Set up commerce on
your website using PayPal so customers can buy and download your
eBooks. Market your eBooks through methods other than relying
exclusively on SEO and AdSense. Use mass email marketing to certain
groups you know would be interested. Visit forums on the net that
pertain to the subject of your eBook. Leave a link to your website
in one of them and your site likely will receive visitors within
days if not hours.
6. MarketingBlogger Find blogs on the net that write about the
subjects of your eBooks. Ask the bloggers to review your eBook or
start your own blog if you can find time to write regularly. Buy an
ad on a blog that is not yours but relates to the topic of your
eBook.Copywriter It is best to hire a professional copywriter to
study your eBook and make sure it has all the right SEO words for
maximum sales potential. Copywriters can charge to tweak the eBook
so it is more marketable However, if you start turning out healthy
profits within your first few months, much of that expense can be
recovered.
7. SOME ONLINE BOOK SITE Amazon Amazon.com is perhaps the
best-known name in online book shopping Amazon also sells
subscriptions to magazines and newspapers, so you can find
virtually all printed matter at this giant e-bookstore. Alibris
Alibris.com is great for finding out-of-print and rare books, as
well as collectors copies that have been signed by the author Abe
Books AbeBooks.com is a great place to find a variety of new, used,
rare and out-of-print books. In addition to their book sales,
however, AbeBooks also offers an online community for readers. Book
finder While its not technically an online bookstore,
Bookfinder.com is an invaluable resource for those searching for
specific books to purchase online.
8. DESIGN ONLINE BOOKSTORE DATABASE Determine the fields you
want the database to have. A field is an area that will hold
information. It can be assigned a custom name as long it does not
have special characters or spaces in it. The example fields we are
going to use are book title, author, ISBN Assign a data type to
each field. A data type is the type of information that will be
stored in that field. A few example data types are int (integer
value), varchar (character string up to 255 characters) and text
(character string up to 65,535 characters) Choose a name for the
database. The name can be your choice but should relate to the
information the database will store. It is used only for
referencing the database. In this example, the name bookstore will
be used. Create the Database. Run this command in your database
editor: The only additional field that has been added is a field
named id. This field is set to have a property of auto _increment,
meaning that each new entry that is added will have an id number 1
greater than the last entry. The id will be used only for searching
through the database.
9. WORKING-ONLINE BOOKSTORESOnline Bookstores An online
bookstore may sell new books, used books or both. Some businesses
that sell books online do business only online.Selling Books Online
book stores sell books on their website, community bookseller
websites or both. When an online bookstore sells through their own
website, they list the books on the site and keep 100 percent of
the profits.Accepting Payment If an online bookstore sells books on
their website, they have to set up a payment acceptance method.
They can utilize the services of a PayPal account, get a merchant
card account or use an online store service to accept
paymentsInventory Successful online bookstores must have a diverse
and abundant inventory of books. Online bookstores that have a
brick and mortar store sell the inventory that they carry in their
store. Online bookstores that sell strictly online get their books
from a variety of locations.
10. FUNCTIONS FOR CUSTOMERS New user account registration User
login User can update his address, password etc. Book search (by
author name, title, category, year or combinations) Create one
empty order or shopping cart Add/delete books from shopping cart
Merge shopping carts Change shopping carts as orders (please note
that once a shopping cart is changed to order, all of this shopping
carts info should be removed from database). Place the order Order
trace
11. TECHNICAL FACTOR-STORE SETUP Upload of products Import
existing database Batch upload product images Programming &
designing skills not required, it means a laymans control panel to
update the database and to customize the site Add on unlimited
products Select your target market, to give customized offers
12. TECHNICAL FACTORS- MERCHANDIZING Cross-sell products
(Important feature) Wholesale selling feature Mass wholesale price
update One click Featured, On Sale & Front Page products.
Inventory control module Easy download of products (a report)
Supplier/Drop shipper module Password restriction for
suppliers/drop shippers. Automatic price recalculation for product
options, there would be a provision to mention discount rate at
which new rate would be calculated. Product personalization Show
audio/video presentation (low priority) Products can appear in
multiple categories depending on nature of the product. I believe
it is a database design issue. Password protected pages for
personal content it could be either customer or staff.
13. TECHNICAL FACTOR-STORE ADMINISTRATION Different access
levels for multiple store administrators and staff Browser-based
control panel User-friendly graphical interface. Tour & HELP
button to assist you (low priority) All-in-one order viewing mode
(need to discuss on what features to be included) Automated packing
slip printing (Important) Order update to the warehouse and to the
customer. Automated confirmation e-mails and SMS. Route
administrator e-mails to different individuals
14. SALES AND MARKETING Affiliate program module (tie ups with
corporate companies) Easy newsletter broadcasting system
Customizable auto generated e-mails Run targeted e-mail campaign
Set quantity discounts (I mean, discount on bulk purchase) Issue
individual gift certificates (coupons) or in batches. Note:
Important marketing campaign, needs more discussion Issue discount
coupons Website survey. Customer opinion collection. Advertisement
tracking module Preferential pricing for loyal customers
