Date post: | 26-Jan-2015 |
Category: |
Business |
Upload: | perceptive-analytics |
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Creating Compelling Dashboardsfor Finance Professionals
Chaitanya [email protected]
Adarsh [email protected]
Data Analytics Web Analytics Spreadsheet Solutions| |
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New York HyderabadMiami
AnalyticsSpreadsheet
Solutions
MarketingMarketing Mix Modeling Price Promotion Analysis Catalogue Optimization Segmentation Market Profiling Churn Analysis
Risk ManagementCredit Risk Management Liquidity Risk Management Capital Allocation AnalysisCollateral Management Fraud Detection
Supply ChainInventory Optimization Demand Analytics Distribution Network OptimizationSourcing Analytics Freight Lane Analytics
Our Services
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Web Analytics
AnalyticsWeb
AnalyticsSpreadsheet
Solutions
Our Services
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Conversion OptimizationRevenue AnalyticsCustomer Behavior Analytics
Traffic Generation StrategyAdWords Analytics Search Engine Optimization
AnalyticsWeb
AnalyticsSpreadsheet
Solutions
Our Services
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Spreadsheet ApplicationsPerformance TrackingContract NegotiationLitigation Modeling
Financial ModelingDashboardsReporting Predictive Modeling
#Dashboard
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Which industry do you work in?
• Information Technology & Services
• Financial Services
• Management Consulting
• Telecommunications
• Others
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A Dashboard is a Communication Tool
Priorities
Performance
Insights
Action Items
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A Dashboard Increases Your Visibility
The real youThe invisible you Good Dashboard
Craigyc
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http://dilbert.com/strips/comic/2007-05-16/
What is a Dashboard?
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Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/
Key Performance IndicatorsKey Performance Indicators
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Purpose
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ScopeAudience Value Add
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Target Audience
What is the role of the person?
What is the context of usage?
What are their biases?
Is the audience heterogeneous?
What are their goals?
What questions will they ask?
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What Value Add?
Help management stay on top
Help management make a decision
Set goals for individuals or groups
Highlight exceptions
Track progress
Inform important information to teams Pic b
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Scope
Organization Wide One Operation/Unit
Strategic Tactical
Historical Predictive
High Level Detailed
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Snapshot Interactive
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Strategic?
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Pic
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StructureElements
ColorsProcess
Design
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Pic
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StructureElements
ColorsProcess
Design
Case study
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Canvas
Important
Important
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Choosing Dashboard Elements
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www.diverbi.com
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Analogous
Complementary
Ideas for Color Harmony
Use colorbrewer2.org
Perceptive’s Step Process
1. Create a laundry list of KPIs
2. Prioritize. Choose the top 20% that has 80+% impact
3. Allocate the 20% to most visible areas
4. Choose elements wisely
5. Beautify
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Laundry List
• Cost of Goods Sold
• Advance paid to manufacturer
• Average cost of acquisition
• Advertisement expenditure
• Revenue by channel
• Sundry debtors
• Accounts payable
• Prepaid expenses
• Miscellaneous expenses
• Net profit
• Salaries
• Short-term Investments
• Long-term investments
• Citibank Checking Account
• Bank of America Checking Account
• Actual
• Forecast
• Net Sales
• Gross sales
• Cash position
• Net margin
• Total head count
• Average selling price
• Revenue by product
• Total expenses
• Gross margin
• Head count by department
• Total head count
• Debt Equity Ratio
• Equity
• Depreciation
• Income taxes
• EBITDA
• General and Administrative Expenses
• Work in progress
• Gross profit
• Preference Shares
• Cash flow
Context
• CEO worried about cash position
• Sales are just picking up
• “How many can we hire now?”
• “Can we spend marketing dollars as planned?”
• “Are our (profitable) direct sales picking up?”
Priority
• Cost of Goods Sold
• Advance paid to manufacturer
• Average cost of acquisition
• Advertisement expenditure
• Revenue by channel
• Sundry debtors
• Accounts payable
• Prepaid expenses
• Miscellaneous expenses
• Net profit
• Salaries
• Short-term Investments
• Long-term investments
• Citibank Checking Account
• Bank of America Checking Account
• Actual
• Forecast
• Net Sales
• Gross sales
• Cash position
• Net margin
• Total head count
• Average selling price
• Revenue by product
• Total expenses
• Gross margin
• Head count by department
• Total head count
• Debt Equity Ratio
• Equity
• Depreciation
• Income taxes
• EBITDA
• General and Administrative Expenses
• Work in progress
• Gross profit
• Preference Shares
• Cash flow
Draw a draft dashboard manually. A paper and a pencil works best!
Examples and Critique of Dashboards
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No Reference
100% is how much?
No Index
Different Periods
X
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$ M $ M $ M $ M
Axis?Axis?
Resources
Juice Analytics A Guide to Creating Dashboards People Love to Use
Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory
Visual Encoding – How to use?
http://complexdiagrams.com/properties
Edward Tufte’s Book
http://www.edwardtufte.com
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Perceptive’s Dashboard Tool Kit
http://www.perceptive-analytics.com/excel-dashboard-reporting/#dbtk
(link will be sent to you via chat)
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Your Feedback on this Webinar
• Below Expectations
• Met Expectations
• Above Expectations
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Webinar – How to create a Winning Budgeting
January 22, 2014
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