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1 Michael Kada CEO Empowering Professionals to Succeed Create measurable impact with your corporate video
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Michael Kada CEO Empowering Professionals to Succeed
Create measurable impact
with your corporate video
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Don’t miss the train! Get on it.
TRENDS
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Trends
“Video is a game changer turning mainstream for
corporate communication and training. (Gartner)
“By 2013, more than 25% of corporate communication will
be dominated by pictures, video or Audio.” (Gartner)
“There has been a sharp increase in video production
usage and budgets.” (Interactive Media Strategies)
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Sell Inform
Educate
Video can be used for …
Executive
Updates
Marketing
Campaigns
Product
Launches
Best
Practices
New Hire
Ramp Up Your Daily
Video
Expertise
Online Video Use Cases in the Enterprise
The communication journey
From static… …to dynamic
The communication journey
From static… …to dynamic
Top 3 Communication Secrets by Jolene
JOURNEY Ho
w c
an
YOU be part
of this
Criteria for a Successful Video Campaign
Mix Quality Quantity
Discovery Distribution Analytics
Mix
Video Podcasts Branded Live
Webinar Channel
• Live surveys / interactivity
• 30 – 60 minutes
• # of Live attendees
• # of downloads
• Media created for
on demand consumption
• 2-5 minutes
• # of downloads
Quality
• Crowd sourced media from
employees
• Quality depends on user
expertise
• Free
• Consistent high quality
• Produced by Podcasting Factory
• Teleprompter for speaker’s
confidence
• More expensive
Professional Production User Generated Content
Quantity
Breadth & Depth
• Create fresh content on
a regular schedule
• Critical mass attracts more viewers
Discovery
Home Page • Latest uploads featured on home page
• Robust search by keyword, topic, author
Distribution
Branded Live
webinars channel
Podcasting
Factory Videos
Central Social Content Repository
Corporate
Homepage
Enterprise
Social
Apps
Analytics
• # Downloads/ Views
• # Video Uploads
• # of Users of Key Audiences
• (%) Penetration
• Unique Users
• Repeat Users (Retention)
• From Where
• Top & Bottom 20
Consumption
(Reach)
• Avg. $ cost / video
• Avg. $ cost / view
Financial
• Star rating
• # of Likes
• # of Comments
Social
Criteria for a Successful Video Campaign
Mix Quality Quantity
Discovery Distribution Analytics
CASE STUDIES
Case study: Services Group Network
• Services audience (17K people)
• Both crowd sourced and professional content
• Localized content in various subsidiaries
• Creative marketing
Services Group Network Services Group Network
Services
Group
Network
Case study: Virtual Marketing Summit
• Global Marketing audience
• Combination of Live webcasts and podcasts
• Teaser videos leading to event
• Social engagement via points accrued for highest participation
Marketing
Virtual
Summit
Case study: Product launch
• Combination of Branded Live
webcasts and podcasts
• Fully customized channel
• 32K total views
Leveraging the Mix
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Don’t miss the train! Get on it.
