Date post: | 08-May-2015 |
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Create Your Own Blockbuster Multimedia Products &
Marketing
Create Your Own Blockbuster Multimedia Products &
Marketing
Rob SchultzRob SchultzMagicalMultimediaTour.comMagicalMultimediaTour.com
MagicalMultimediaTour.comMagicalMultimediaTour.com
Multimedia Revolution:
Jack Bauer or Dr. McDreamy?
Multimedia Revolution:
Jack Bauer or Dr. McDreamy?
MagicalMultimediaTour.comMagicalMultimediaTour.com
The web is in the midst of a transformation:
The web is in the midst of a transformation:
From an information medium to an entertainment mediumFrom an information medium to an entertainment medium
MagicalMultimediaTour.comMagicalMultimediaTour.com
Our Primary Challenges:Our Primary Challenges:
• Its getting harder to rise above the fray
• Its getting harder to reach people through email
• People are demanding to be moved, entertained and inspired, not just informed.
• Its getting harder to rise above the fray
• Its getting harder to reach people through email
• People are demanding to be moved, entertained and inspired, not just informed.
MagicalMultimediaTour.comMagicalMultimediaTour.com
Solution: Could you find something to do with
$1.6 billion and 37 million viewers?
Solution: Could you find something to do with
$1.6 billion and 37 million viewers?
MagicalMultimediaTour.comMagicalMultimediaTour.com
Formats for MultimediaFormats for Multimedia
• Video (YouTube & Screen Capture)• Audio• Sequential Slideshows• Destination Multimedia: Penny-arcade.com /
Dogster.com / PostSecret.com• Compelling Visuals
• Video (YouTube & Screen Capture)• Audio• Sequential Slideshows• Destination Multimedia: Penny-arcade.com /
Dogster.com / PostSecret.com• Compelling Visuals
MagicalMultimediaTour.comMagicalMultimediaTour.com
Three Hallmarks of GreatMultimedia Marketing:
Three Hallmarks of GreatMultimedia Marketing:
• It has legs! • It has buzz: people WANT to tell their
friends and associates about it • Its self-perpetuating: others do the work of
getting it around
• It has legs! • It has buzz: people WANT to tell their
friends and associates about it • Its self-perpetuating: others do the work of
getting it around
MagicalMultimediaTour.comMagicalMultimediaTour.com
End Result – Monetizing Your Marketing:
End Result – Monetizing Your Marketing:
• Generally not to generate sales but to create relationships with customers
• Create buzz: Buzz = Bucks • Relationships with high profile partners• Singles, not home runs
• Generally not to generate sales but to create relationships with customers
• Create buzz: Buzz = Bucks • Relationships with high profile partners• Singles, not home runs
MagicalMultimediaTour.comMagicalMultimediaTour.com
Viral Marketing Masterpiece:Viral Marketing Masterpiece:
Screen OneA young woman, seeking a
place to park, pulls her Mazda alongside a pair of
utility/construction workers.
Screen TwoNoticing the tiny spot she
wants to pull into, they scoff, “She’s never going to get in
there!”
MagicalMultimediaTour.comMagicalMultimediaTour.com
Viral Marketing Masterpiece:Viral Marketing Masterpiece:
Screen Three Disgusted, she pulls her
Mazda out of the frame, then suddenly reappears backing her car directly over the top of the utility workers’ truck…
Screen Four . . . scooting over the hood . . .
MagicalMultimediaTour.comMagicalMultimediaTour.com
Viral Marketing Masterpiece:
Screen Five . . . plopping snugly into the
parking space.
Screen SixShe gets out of the car, slams
the door, and fixes a triumphant gaze at the pair as
she walks confidently away.
MagicalMultimediaTour.comMagicalMultimediaTour.com
Viral Marketing Masterpiece:
Screen SevenThe two utility workers stare
at each other in stunned disbelief. Total elapsed time:
about 30 seconds
Screen EightFinal screen, with a clickable
link inviting viewers to take the next step.
MagicalMultimediaTour.comMagicalMultimediaTour.com
5 Crucial Keys to Success5 Crucial Keys to Success
• Has three goals:– Capture their attention– Engage them emotionally– Successfully prompt them to take the
next step
• Has three goals:– Capture their attention– Engage them emotionally– Successfully prompt them to take the
next step
MagicalMultimediaTour.comMagicalMultimediaTour.com
5 Crucial Keys to Success5 Crucial Keys to Success
• Plays on a universal experience • Targeted to specific, desired group of
customers - help viewers see themselves in your movie
• Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act
• Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!
• Plays on a universal experience • Targeted to specific, desired group of
customers - help viewers see themselves in your movie
• Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act
• Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!
MagicalMultimediaTour.comMagicalMultimediaTour.com
What is a Multimedia Product?What is a Multimedia Product?
MagicalMultimediaTour.comMagicalMultimediaTour.com
Multimedia Products: What’s in it for You?
Multimedia Products: What’s in it for You?
• Higher perceived value• People will spend more if you offer them
more• Higher visibility / profile: You’re a player• Break down the buying barrier / Remove
purchasing comparisons
• Higher perceived value• People will spend more if you offer them
more• Higher visibility / profile: You’re a player• Break down the buying barrier / Remove
purchasing comparisons
MagicalMultimediaTour.comMagicalMultimediaTour.com
Low-tech Keys to Success:Low-tech Keys to Success:
• Start small• Personality! Point of view. Take a stand• Multimedia needs to make things easier,
not harder
• Start small• Personality! Point of view. Take a stand• Multimedia needs to make things easier,
not harder
MagicalMultimediaTour.comMagicalMultimediaTour.com
The Critical Mistakes that can Doom Your Multimedia:
The Critical Mistakes that can Doom Your Multimedia:
• Multimedia is not a magic bullet• A clunker with bells and whistles is still a
clunker • Basic marketing concepts are MAGNIFIED
• Multimedia is not a magic bullet• A clunker with bells and whistles is still a
clunker • Basic marketing concepts are MAGNIFIED
MagicalMultimediaTour.comMagicalMultimediaTour.com
Ways to Begin With ProductsWays to Begin With Products
• Start simple• Provide free multimedia content . . . with a
goal! • Different from viral strategies: Its actual
content that moves people to act, rather than an experience that moves people to act
• Let your content build your list -- let your list build your profits
• Start simple• Provide free multimedia content . . . with a
goal! • Different from viral strategies: Its actual
content that moves people to act, rather than an experience that moves people to act
• Let your content build your list -- let your list build your profits
MagicalMultimediaTour.comMagicalMultimediaTour.com
Start With What You’re Already Doing:
Start With What You’re Already Doing:
• Create a new offering enhanced with simple multi-media elements
• Enhance your current offerings with Multimedia elements
• Create a new offering enhanced with simple multi-media elements
• Enhance your current offerings with Multimedia elements
ViralMovieMarketingSecrets.comViralMovieMarketingSecrets.com
Starter Multimedia Marketing Ideas
Starter Multimedia Marketing Ideas
PDF SlideshowsPDF Slideshows
MagicalMultimediaTour.comMagicalMultimediaTour.com
Starter Multimedia Marketing Ideas
Starter Multimedia Marketing Ideas
• START SMALL – Impact, not information• License someone else’s video • Come up with 20 great concepts – float them
to your master mind group• iMovie / Windows Movie Maker Slideshows /
upload video to YouTube
• START SMALL – Impact, not information• License someone else’s video • Come up with 20 great concepts – float them
to your master mind group• iMovie / Windows Movie Maker Slideshows /
upload video to YouTube
MagicalMultimediaTour.comMagicalMultimediaTour.com
Starter Multimedia Product Ideas
Starter Multimedia Product Ideas
• Create PDF Slideshows – FREE!• Start with Power Point: The Phantom Multi-
media Resource you may already own • Windows: Camstudio Free Screen Capture
Videos
• Create PDF Slideshows – FREE!• Start with Power Point: The Phantom Multi-
media Resource you may already own • Windows: Camstudio Free Screen Capture
Videos
MagicalMultimediaTour.comMagicalMultimediaTour.com
Starter Multimedia Product Ideas
Starter Multimedia Product Ideas
• Enhance teleseminars with multimedia elements
• Enhance recorded speaking gigs with multi-media elements
• Enhance CDs with Multimedia elements – especially visualizations or guided processes
• Enhance teleseminars with multimedia elements
• Enhance recorded speaking gigs with multi-media elements
• Enhance CDs with Multimedia elements – especially visualizations or guided processes
MagicalMultimediaTour.comMagicalMultimediaTour.com
Simple Starter Steps:Simple Starter Steps:
• Sign up for the PDF Slideshows eCourse• Check Out YouTube - Use their search
function• Find friends to help you
• Sign up for the PDF Slideshows eCourse• Check Out YouTube - Use their search
function• Find friends to help you
MagicalMultimediaTour.comMagicalMultimediaTour.com
Simple Starter Steps:Simple Starter Steps:
• View some of the links in the Bonus Resources Section
• Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements
• Stay tuned for our starter course• One-on-one mentoring
• View some of the links in the Bonus Resources Section
• Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements
• Stay tuned for our starter course• One-on-one mentoring
MagicalMultimediaTour.comMagicalMultimediaTour.com
Sure YouTube is cool.But can it pay the bills?Sure YouTube is cool.
But can it pay the bills?
Free 45-page Multimedia Marketing Secrets Report delivers innovative examples, case histories, tools and personalities leveraging the new wave of online multimedia to attract customers, attention, market share . . . and profits!
Free 45-page Multimedia Marketing Secrets Report delivers innovative examples, case histories, tools and personalities leveraging the new wave of online multimedia to attract customers, attention, market share . . . and profits!