Created by: Michael Koch

PRODUCT/SERVICES

Gourmet Burgers Unlimited French Fries

Red Robin’s main products:

A new addition to are menu for the Alien Civilization….THE OUTER SPACE BURGER!and the PLANET FRIES!

TRAINING Red Robin does not require any specific

training before being employed. You will receive the necessary training when

being first employed. A high school degree is required Basic knowledge of restaurant concepts -Basic math Skills -Good understanding of the menu -Very good at performing more then one task

-Good with handling money

HISTORY Started in 1969 on the campus of the

University of Washington.-Founded by Gerald Kingen -Currently owned and operated by Michael

Snyder

Kingen sold his company to Skylark a Japanese company.

Skylark suffered through hard times, then sold its company to Michael Snyder in 1995.

Snyder continues own/operate Red Robin to this day.

LOCATION ON THE MOON The location would be the nearest outlet of

water supply. I chose this spot for the following:

-Running water for bathrooms-Water for the kitchen area-And simply for people who want water as there choice of beverage.

COMPETITION!!!:

COST Fixtures:

-Bathrooms- $2,500-Upholstery- $1,500-Lighting- $800-Seats- $16,320-Tables- $3,325

Advertisements:-Television Commercial- $200,000-Direct Mail- $1,500-Magazines- $1,200-$5,000 per month issue -Online- $1,200-$1,800 per month of aggressive campaigns.