Date post: | 18-May-2015 |
Category: |
Business |
Upload: | simon-young- |
View: | 666 times |
Download: | 1 times |
Creating a Culture around Social Media
Simon Young, syENGAGE Ltd@simonyoung
@syengage
Take 1: The Invisible Revolution
“Revolution is ... the violent transfer of power and property in the name
of an idea”
Jacques Barzun
?
(A bit harsh)
Bloody hard work
(Invisible)
?
Empowered Consumers
Co-creationHunt for authenticity
REVOLUTION!
Experience is everything
Experience is delivered by PEOPLE
This is why we needENGAGED PEOPLE
Take 2: All around us
Why?
Revolutions! Mainstream culture
Revolutions! Mainstream culture
RitualsSymbols
TribesMyths
Revolutions! Mainstream culture
RitualsSymbols
TribesMyths
Transmitter
Revolutions! Mainstream culture
RitualsSymbols
TribesMyths
Transmitter
Connection“I’m not the only one who
thinks like this!”
Revolutions! Mainstream culture
RitualsSymbols
TribesMyths
Transmitter
Connection Shared, strong culture“I’m not the only one who
thinks like this!” “We’re awesome!”
Revolutions! Mainstream culture
RitualsSymbols
TribesMyths
Transmitter
Connection Shared, strong culture“I’m not the only one who
thinks like this!” “We’re awesome!”Purposeful
Work
How?
GOAL
GOAL
1. Content for social media
GOAL
1. Content for social mediaThat all you got?
Y u no engage me?
GOAL
1. Content for social media2. Build brand culture
GOAL
1. Content for social media2. Build brand culture3. Reflective learning
Make social media...
Make social media...
VISIBLE
Make social media...
INTERNAL
Make social media...
UNDERSTANABLE
Redefine Irrelevance
Bonus tip:
Celebrate victory!
No content, no NOTHING
Where does content come from?
Engaged People!
ENGAGED PEOPLE
Simon Young, syENGAGEtwitter.com/syengage www.syengage.com/simon