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DrupalCon Los Angeles | May 13, 2015 Creating a Culture of Empowerment How the open-source philosophy can be applied to management and organizational culture
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Page 1: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

DrupalCon Los Angeles | May 13, 2015

Creating a Culture of EmpowermentHow the open-source philosophy can be applied to management and organizational culture

Page 2: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Todd Ross Nienkerk Digital Strategist and PartnerFour Kitchens

@toddross

[email protected]

Page 3: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Before we get started

* This is an unusual talk for a DrupalCon. It’s not about Drupal. Or the web. Or technology. Or even process. It’s about how we can apply the open-source philosophy to management, teams, and people.

* You will to hear me talk a lot about what we do at Four Kitchens. We’re not bragging. Instead, this presentation is the result of eight years of trial and error. Successes and failures. We don’t have all the answers, but we’re trying to find them.

* Finally, my opinions are based on my experience working in the United States. The culture of work varies in different countries — sometimes even in different cities. What I will say may not apply to everyone in this room.

Page 4: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

I want to help people run better companies by making teams and leaders happier.

I am here today because…

…How many of you are business owners? Leaders?

Page 5: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Two snacks per day

Page 6: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

What is culture?

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Page 7: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Source: Dictionary.com

Culture is “the behaviors and beliefs characteristicof a social, ethnic, or age group”

* Your workplace is a social group.

Page 8: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Culture affects how you think and feel about a group

Page 9: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Culture has many layers

That experiment was about national culture. However, culture is influenced by many layers.

Page 10: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Human

Language

National

Local

Self

Culture

Page 11: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

What is empowerment?

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Page 12: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Source: Dictionary.com

Empowerment is “the giving or delegation of power or authority”

* That’s what’s being given, but what’s being received? What does it meant to BE empowered?

Page 13: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Autonomy to decide what you will do and how you will do it

Page 14: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Freedom to challenge without fear of reprisal

Sharing thoughts and feelings. Not being afraid to challenge. Speaking your mind.

Page 15: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Power to affect change

Page 16: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Ownership of outcomes

Page 17: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Autonomy

Freedom

Power

Ownership

* Empowerment comes from autonomy, freedom, power, and ownership.* Autonomy to decide what you will do and how you will do it* Freedom to challenge without fear of reprisal* Power to affect change* Ownership of outcomes* In other words…

Page 18: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Empowerment means controlling your destiny.

Page 19: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Why empowerment matters

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Page 20: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Empowerment makes teams happy

This increases productivity, quality, and retention.

Page 21: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Empowerment makes clients happy

The happiness of your team is infectious, and the quality of their work will be higher. Plus, everyone on your team has the power to do what it takes to solve the client’s problems.

Page 22: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Empowerment enables leadership

This means less work for business managers and owners. More time to focus on long-term goals.

Page 23: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

The guiding principles of empowerment

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Page 24: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Build a company you would want to work for

* Why did you start a business?* Was it because you didn’t want to work for anyone else?* Would you want to work for yourself?

Page 25: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Give people control over their destiny

* Treat your coworkers as responsible professionals. They’re adults you can collaborate with, not children you should manage. This will lead to mutual respect. In the knowledge industry (design, development, etc.), people are self-motivated, self-directed professionals. They want the freedom of freelancing, the security of a full-time job, and the career satisfaction of working with a team.

* Let them succeed or fail.

Page 26: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Make trust the center of your culture

* Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment until they trust you to let them succeed or fail.

* Own your mistakes. Admit failure. Solve; don’t blame.

Page 27: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

How to cultivate empowerment

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Page 28: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Language is everything

* Language /is/ thought. The language we use changes how we think and feel. It physically changes our brains.* “We,” not “I”; “Team,” not “employees.”

Page 29: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Ask for input every day

* People want to be heard more than they want to be agreed with.* Having an open door policy is one thing; inviting people inside is another* Even in the creation of this presentation, I asked: What does empowerment mean to you? How do we empower you, and how are we failing to do so?* Ask questions that demand real answers.

Page 30: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Provide feedback channels that are accessible, non-argumentative, and genuine

* Feedback should result in change OR a clear explanation of why change can’t/won’t be done* Toyota’s andon cord* Encourage people to know it’s in their control to voice concerns and make change* Someone creates a prototype and maybe it can become something

Page 31: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Hire the right people

* Do you share values?* The airport test.* Slow to hire, fast to fire.* Hire people for your team who are smarter and better than you.

Page 32: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Go virtual

* Allow your team the flexibility to work from home — or anywhere in the world.

Page 33: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Let your team set their own schedules

* Flexible work schedules.* Open vacation policy.* If they abuse your policies, they aren’t the right people. Some people are just along for the ride.

Page 34: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Invest time and money in your team’s success

* Professional development budget

Page 35: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Encourage personal brands

* You shouldn't be afraid that people will leave. If you’re afraid people will become "too good," then you’re not offering something they want — and you know it.

* This helps eliminate the “I am not my job” divide. In our line of work, we ARE indeed our jobs! Or at least many people like this.* Work/life balance does not mean work/life separation.

Page 36: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Adopt agile methodologies

* Allow teams to self-organize around projects and problems. Agile. How we run our projects. Self-organizing aspects. Retrospective aspects. These facilitate empowerment.

Page 37: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Don't tell people how to do things

* Emphasis on setting goals.* Tech/tool decisions are made based on employee input. If they don't work, switch.

Page 38: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Set boundaries beyond what the person currently feels

* Some people take power; some people need empowerment to happen through expectation setting and handing off the torch

Page 39: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Accept that your team knows more about your work than you do

* They decide what the company does as a whole

Page 40: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Constantly exemplify, pursue, and praise empowerment

* Reinforce.* Regular conversation about the valuation of empowerment it how it’s maintained.* Asking for help is not a sign of weakness. It's a sign of empowerment.

Page 41: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Empowerment changes everything

Page 42: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

When empowered, a person benefits the company, not the other way around.

Page 43: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Building icon by Albert Rojo

Traditionally, the company benefits the person. The person relies on the company for their income, professional development, and career growth.

Page 44: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Building icon by Albert Rojo

When a person is empowered, however, /they/ benefit the /company/. They control their own destiny — and the destiny of the company.

Page 45: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Empowerment makes everyone happier and better at their jobs.

* This change is worth it.* Teams: Increased productivity, quality, and retention.* Clients: Quality of work will be higher because everyone is happier and better able to solve the client’s problems.* Leadership: Less work for business managers and owners. More time to focus on long-term goals.

Page 46: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Questions?

Page 47: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Thank you!All content in this presentation, except where noted otherwise, is Creative Commons Attribution-ShareAlike 3.0 licensed and copyright Four Kitchens, LLC.

Page 48: Creating a Culture of Empowerment · your culture * Trust will facilitate empowerment. You can’t actually empower someone until you trust them, and they won’t act on that empowerment

Rate this session!4ktch.in/empower-dconla


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